Archive
November 2022
Nov 22: The Current State of Subscription PodcastingNov 15: Podcasting, Audiobooks, and the Third Thing
Nov 8: Radio's Seven Warnings for the Podcast Industry (Part Two)
Nov 1: Radio’s Seven Warnings for the Podcast Industry (Part One)
October 2022
Oct 25: Where Your Podcast Plays Matters More Than You ThinkOct 18: What Does the Competitive Landscape for Podcasting Really Look Like?
Oct 11: Does Podcasting have an Ad Frequency Problem?
Oct 5: Is It Time To Rethink Promo Codes?
September 2022
Sep 27: Sounds Profitable - two years laterSep 20: One Key To Growing Podcasting We Take For Granted
Sep 13: Programmatic Advertising for Buyers
Sep 6: Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
August 2022
Aug 30: The Reality of Podcast Economics: I Built an Independent Women’s Podcast NetworkAug 23: Podcast Ad Delivery: Make Better Sandwiches
Aug 16: The Podcasting Problem Hiding in Plain Sight
Aug 9: Programmatic Advertising for Podcasters: How to Get Started
Aug 2: Are Programmatic Ads Bad For Podcasting?
July 2022
Jul 26: Black Podcasts: An Untapped Ownership OpportunityJul 19: Pods Heard Round The World
Jul 12: Summer of Programmatic
Jul 5: Who Doesn’t Like Pizza?
June 2022
Jun 28: Start to Finish — Cross Promotional Launch PlanJun 21: The Latest Data On Podcast Discoverability
Jun 14: Enabling Buyers Through Adtech
Jun 7: A Tale Of Three Rankers
Jun 1: Announcing Podcasting’s Business Leaders Summit
May 2022
May 24: Do You Know Where Your Data Has Been?May 17: Beyond Podcasting’s Prefix Analytics
May 10: I Hear Things About The Future Of Audio
May 3: Why the Podcast Business Won’t Turn Into The Film/TV Business
April 2022
Apr 26: Making Space For New Podcast AdTechApr 19: Podcasts vs Other Media: What’s The Appeal?
Apr 12: Transcripts As A Requirement For Podcast Advertising
Apr 5: What Podcast Ad Buyers Want (What We Really Really Want)
March 2022
Mar 29: Making Competitive Separation A PriorityMar 22: The Many Flavors of Sounds Profitable
Mar 15: Women Podcast Listeners: What We Know
Mar 8: The End Of Gatekeeping In Podcasting
Mar 1: Podcasting Needs Third-Party Verification
February 2022
Feb 22: In Defense of Third-Party Podcast SolutionsFeb 15: The Most Sellable Podcast Programming Right Now
Feb 8: The Many Flavors of Dynamic Ad Insertion
Feb 1: Measuring the ROI of Your Branded Podcast
January 2022
Jan 25: Solving Podcasting's Programmatic Issues With TrustJan 18: What is Good Data?
Jan 11: Podcast Merchandise and Partnerships that Make Sense
Jan 4: Sounds Profitable's 2022 Outlook
December 2021
Dec 28: Happy Holidays from Sounds ProfitableDec 21: 2021 Podcast Acquisitions and Funding - A Recap
Dec 14: Podcast Advertising Predictions: Then And Now
Dec 7: I'm Launching The Podscape Podcast
November 2021
Nov 30: A Brand Perspective - FümNov 23: Give Yourself The Gift Of Apple Podcast Subscriptions
Nov 16: Stop Making Creative An Afterthought
Nov 9: Ad Wars - comparative advertising
Nov 2: Debunking Podcast Myths, X Fronts Style
October 2021
Oct 28: Come For Spotify. Stay For Podcast AdvertisingOct 19: Spotify Is Making Anchor A Serious Advertising Channel
Oct 12: Sounds Profitable en Español!
Oct 5: Why to invest and advertise in the Latino Podcast Segment
September 2021
Sep 28: A Real-Time Look at Apple’s Private RelaySep 21: Getting UpFront About Programmatic Podcast Ads
Sep 14: Unlocking More Inventory With Audience Insights
Sep 7: You work in audio ad-tech. So listen to it.
Sep 1: A Deepdive Into Podcast AdTech
August 2021
Aug 24: Apple Almost Made Podcast Stats BetterAug 17: Who Wins When IP Addresses Disappear?
Aug 10: How Audio Quality Impacts Your Brand
Aug 3: The Podcast Industry In Podcast Form
July 2021
Jul 27: We had a babyJul 20: Tracking Podcast Ad Performance That’s Hard To Track
Jul 13: Never Let An Ad Slot Go Empty
Jul 6: Added Time Isn’t Added Value
June 2021
Jun 29: Pro-Grade Podcast Survey… For Free?Jun 22: Buying vs Building Unique Podcast Adtech
Jun 15: I Want YOU To Join Podcast Advertising
Jun 8: Ad Delivery vs Downloads In Podcast Adtech
Jun 1: How To Write Podcast Ads That Sell
May 2021
May 24: The Future of Podcast Ads Is VASTMay 17: The hidden costs of in-app paid podcast subscriptions
May 10: Up Next: A Better Way To Buy Podcast Ads, and More
May 3: Let’s Make Podcasts More Accessible
April 2021
Apr 26: Where Vanity URLs and Promo Codes Fall ShortApr 19: How To Explain Podcast Impression Tracking To Digital Ad Buyers
Apr 12: Up Next - A Podcast UpFront
Apr 5: The Influencer Marketing Advantage
March 2021
Mar 29: Sounds Profitable’s Premium BlendMar 24: Podcast Prefix Analytics Explained
Mar 15: Podcast Streaming is a Myth
Mar 8: We Need More Women Working In Adtech
Mar 1: There Are No Shortcuts in Podcast Advertising
February 2021
Feb 22: Podcast Attribution in a Privacy-Focused WorldFeb 17: How Dynamic Ad Insertion Actually Works
Feb 8: Upgrading Broadcast Syndication For Podcasting
Feb 1: Finally, Sounds Profitable Has a Podcast
January 2021
Jan 25: How To Buy Host-Read Ads At-ScaleJan 19: Don't Forget The Intangibles of Podcast Advertising
Jan 11: Let’s Make Podcasting Metrics More Meaningful
Jan 4: It's Time For Every Podcaster To Take DAI Seriously
December 2020
Dec 28: Happy New Year From Sounds ProfitableDec 21: Understanding Lift Reports - Pt. 2
Dec 14: Understanding Lift Reports - Pt. 1
Dec 7: IAB Podcast Measurement v2.1 - What You Need to Know
November 2020
Nov 30: The Podscape: A Map of the Podcast Advertising LandscapeNov 23: The French Exception: Podcast Measurement
Nov 16: No, The Spotify and Megaphone Deal Won't Put an End to Podcasting
Nov 9: Post-roll Is Bullshit
Nov 2: Brand Safety is Here: Let’s Use It
October 2020
Oct 26: Can You Target Podcast Listeners By Demographic?Oct 19: Spotify is in podcasting to win
Oct 13: The Solution for Privacy in Podcasting
Oct 5: Programmatic Advertising: the Hero Podcast Publishers Need
September 2020
Sep 28: How many listeners is your IABv2 certification worth?Sep 21: You’re incorrectly identifying up to 50% of your user agents
Sep 14: Bringing podcasting together, one user agent at a time
Sep 8: Does The Loss of Digital ID Impact Podcast Advertising?
August 2020
Aug 30: Apple Podcasts watchOS Downloads Under FireAug 25: Geolocation Misses The Mark In Podcast Targeting
Aug 20: Ad Impression Discrepancy Is Solvable In Podcasting