Archive
August 2021
3 August — The Podcast Industry In Podcast FormJuly 2021
27 July — We had a baby20 July — Tracking Podcast Ad Performance That’s Hard To Track
13 July — Never Let An Ad Slot Go Empty
6 July — Added Time Isn’t Added Value
June 2021
29 June — Pro-Grade Podcast Survey… For Free?22 June — Buying vs Building Unique Podcast Adtech
15 June — I Want YOU To Join Podcast Advertising
8 June — Ad Delivery vs Downloads In Podcast Adtech
1 June — How To Write Podcast Ads That Sell
May 2021
24 May — The Future of Podcast Ads Is VAST17 May — The hidden costs of in-app paid podcast subscriptions
10 May — Up Next: A Better Way To Buy Podcast Ads, and More
3 May — Let’s Make Podcasts More Accessible
April 2021
26 April — Where Vanity URLs and Promo Codes Fall Short19 April — How To Explain Podcast Impression Tracking To Digital Ad Buyers
12 April — Up Next - A Podcast UpFront
5 April — The Influencer Marketing Advantage
March 2021
29 March — Sounds Profitable’s Premium Blend24 March — Podcast Prefix Analytics Explained
15 March — Podcast Streaming is a Myth
8 March — We Need More Women Working In Adtech
1 March — There Are No Shortcuts in Podcast Advertising
February 2021
22 February — Podcast Attribution in a Privacy-Focused World17 February — How Dynamic Ad Insertion Actually Works
8 February — Upgrading Broadcast Syndication For Podcasting
1 February — Finally, Sounds Profitable Has a Podcast
January 2021
25 January — How To Buy Host-Read Ads At-Scale19 January — Don't Forget The Intangibles of Podcast Advertising
11 January — Let’s Make Podcasting Metrics More Meaningful
4 January — It's Time For Every Podcaster To Take DAI Seriously
December 2020
28 December — Happy New Year From Sounds Profitable21 December — Understanding Lift Reports - Pt. 2
14 December — Understanding Lift Reports - Pt. 1
7 December — IAB Podcast Measurement v2.1 - What You Need to Know
November 2020
30 November — The Podscape: A Map of the Podcast Advertising Landscape23 November — The French Exception: Podcast Measurement
16 November — No, The Spotify and Megaphone Deal Won't Put an End to Podcasting
9 November — Post-roll Is Bullshit
2 November — Brand Safety is Here: Let’s Use It
October 2020
26 October — Can You Target Podcast Listeners By Demographic?19 October — Spotify is in podcasting to win
13 October — The Solution for Privacy in Podcasting
5 October — Programmatic Advertising: the Hero Podcast Publishers Need
September 2020
28 September — How many listeners is your IABv2 certification worth?21 September — You’re incorrectly identifying up to 50% of your user agents
14 September — Bringing podcasting together, one user agent at a time
8 September — Does The Loss of Digital ID Impact Podcast Advertising?
August 2020
30 August — Apple Podcasts watchOS Downloads Under Fire25 August — Geolocation Misses The Mark In Podcast Targeting
20 August — Ad Impression Discrepancy Is Solvable In Podcasting