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Bryan Barletta’s podcast adtech weekly from Podnews

Archive

March 2021

1 March — There Are No Shortcuts in Podcast Advertising

February 2021

22 February — Podcast Attribution in a Privacy-Focused World
17 February — How Dynamic Ad Insertion Actually Works
8 February — Upgrading Broadcast Syndication For Podcasting
1 February — Finally, Sounds Profitable Has a Podcast

January 2021

25 January — How To Buy Host-Read Ads At-Scale
19 January — Don't Forget The Intangibles of Podcast Advertising
11 January — Let’s Make Podcasting Metrics More Meaningful
4 January — It's Time For Every Podcaster To Take DAI Seriously

December 2020

28 December — Happy New Year From Sounds Profitable
21 December — Understanding Lift Reports - Pt. 2
14 December — Understanding Lift Reports - Pt. 1
7 December — IAB Podcast Measurement v2.1 - What You Need to Know

November 2020

30 November — The Podscape: A Map of the Podcast Advertising Landscape
23 November — The French Exception: Podcast Measurement
16 November — No, The Spotify and Megaphone Deal Won't Put an End to Podcasting
9 November — Post-roll Is Bullshit
2 November — Brand Safety is Here: Let’s Use It

October 2020

26 October — Can You Target Podcast Listeners By Demographic?
19 October — Spotify is in podcasting to win
13 October — The Solution for Privacy in Podcasting
5 October — Programmatic Advertising: the Hero Podcast Publishers Need

September 2020

28 September — How many listeners is your IABv2 certification worth?
21 September — You’re incorrectly identifying up to 50% of your user agents
14 September — Bringing podcasting together, one user agent at a time
8 September — Does The Loss of Digital ID Impact Podcast Advertising?

August 2020

30 August — Apple Podcasts watchOS Downloads Under Fire
25 August — Geolocation Misses The Mark In Podcast Targeting
20 August — Ad Impression Discrepancy Is Solvable In Podcasting

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