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The business of podcasting

Libsyn’s AdvertiseCast Marketplace

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Marketplaces are something that every hosting platform and publisher—regardless of their hosting platform—should be working with. It extends a publisher’s reach substantially and gives advertisers hands-on experience buying podcast ads at scale.

Dave Hanley, CRO AdvertiseCast, sits down with Bryan for a walk-through—and deep dive—of their new marketplace, named obviously enough Libsyn’s AdvertiseCast Marketplace. Even though Libsyn is in the name, and even though Libsyn acquired AdvertiseCast recently, podcast publishers do not need to host their files with Libsyn to take advantage of this new self-service marketplace.

Watch as Dave and Hanley get into the specifics of using Marketplace both as a publisher and as an advertiser so you can make an informed decision when you’re evaluating podcast advertising options for your business.

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