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The Creators 2022

The Creators, from Sounds Profitable

Sounds Profitable, in partnership with Edison Research, has put together the first credible study of the profile of podcast creators in America. This is an incredibly important benchmark in the history of podcasting and the first of many regular reports Sounds Profitable will be publishing to chart the future of the audio business.

This report looks at the characteristics and behaviors of the persons creating podcasts in America and includes demographic information as well as behavioral data, content preferences, and attitudes about monetization and advertising.

Download the slide deck

Download the complete presentation here

Watch the presentation with Tom Webster

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Read the transcript

A transcript of The Creators presentation, in English and Spanish, will be available here shortly.

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Sounds Profitable thanks the following sponsors for their support of this project:

Ad Results Media

Market Enginuity


Podcast Movement



Red Circle


Spreaker, from iHeart


Our sponsors support a collaborative and educated podcasting space and are committed to raising up the whole industry together. Find out how you can become a sponsor today by emailing us directly

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