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Bryan Barletta’s podcast adtech weekly from Podnews

Targeting Demographics in Podcasting

Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.
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What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?
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