Subscribe by email, free
Bryan Barletta’s podcast adtech weekly from Podnews

Targeting Demographics in Podcasting w/ Jay Green


Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.

Key Links:

-----

What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?

-----

Credits:


Join the feed at https://soundsprofitable.supercast.tech/


Send us messages with Yappa!

Get the free Sounds Profitable newsletter for more like this.
Our privacy policy keeps your data safe.
(Fill this in now; you won’t lose your place!)

Get the latest from podcasting's adtech world with our free weekly newsletter