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Bryan Barletta’s podcast adtech weekly from Podnews

Post-Roll is Bulls#!&

Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.
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How much is too many ads? And what ads work best for keeping listeners interested?

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