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Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster


Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.

Key Links:

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Send us answers to Tom’s questions at bryan@soundsprofitable.com using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!

“What section of the library would you find Sounds Profitable under?”

“Do you think this show is popular?”

“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”


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