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Bryan Barletta’s podcast adtech weekly from Podnews

The Wild West of Podcasting and the Apple Watch, w/ Dave Zohrob

Was the Apple Watch double dipping numbers on podcast downloads? Did the IAB do anything to fix it? Does the fix actually help?

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Download numbers are an incredibly important metric, but how can we regulate their legitimacy? Dave Zohrob and Chartable have answers, and Bryan is more than eager to talk about the good practices of advertisers, as well as the bad.



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