Subscribe by email, free
Bryan Barletta’s podcast adtech weekly from Podnews

Finally Sounds Profitable Has A Podcast w/ Evo Terra


Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.

Key Links:


Credits:

Join the feed at https://soundsprofitable.supercast.tech/

Take our survey! Get free stickers, and a chance to win an hour consultation with Bryan!

podcast.study/soundsprofitable


Send us messages with Yappa!


Bryan: Making podcasts, learning curves and new beginnings. That's what we're talking about this week on Sounds Profitable with me. Bryan Barletta.

This episode is brought to you by chartable attribution, analytics and awesomeness. Go to charitable.com for more details.

I know that you're listening to Sounds Profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with. Here's what happened last week? No matter when you're listening from James Cridlin at pod news

Sounds Profitable, started as a newsletter and grew into being a podcast around six months. Now on our 30th episode, I'm talking with two people behind the scenes that help create Sounds Profitable. The podcast producer, Evo, Terra, and editor, Ian Powell joined me on this week's episode to talk about the long road.

That was the first season of Sounds Profitable and what we have to look forward to for the future. Okay. Hey, so this week I'm very excited. We have Ian en Evo here, the two guys, specifically responsible for this podcast, even existing. Uh, welcome to the show. Thanks buddy.

Evo: Thanks for having us,

Bryan: Bryan. I think this might be the first time that we've done three people.

On the podcast for like the actual interview part. So it will be real fun. Ian, make sure that nobody talks over each other. Yeah. I can't

Ian: wait for all of this crosstalk. I'm going to have to edit out, especially cause we're all a bunch of loud mouths. This will be really good. That's very true.

Bryan: Very true. So the reason we're doing this episode is that we are wrapping up season one, the arbitrary end.

First iteration of the sound's profitable podcast, punctuated finally, by my decision to take a little bit of time off with the family, and then the amazing news that we'll do in the next episode with Arielle Nissim black, who is coming on to be my cohost, and we're going to rejigger the entire podcast.

See what worked and what didn't. But today I kind of wanted to talk through with Eve. And Ian, so Eva did the production. He built the initial like plan for the podcast with me and Ian who edits the raw files with no plans that I send over to him on a constant basis. I tried to get that feedback from you guys as both, you know, listeners, the people.

Designed it and really what happens when you hand off a design to somebody else to, to just kind of run with, so, you know, Evo, me and you, you know, you've been working with Sounds Profitable since day one. You edit every single newsletter that goes out. We hit it off. Amazing at podcast movement in LA in 2019.

Evo: Yes. Pre pandemic, like, like the, like the day before the pandemic.

Bryan: Yes. And. And yeah, I mean, we just hit it off. It's it's been great. And I've learned so much from you because I know how to talk about the technology, but I definitely am still in the mindset of, well, if I have seven microphones and I turn them all on, there's gotta be something usable there.

Well, you helped me design

Evo: don't you realize that that's not the case.

Bryan: Yeah. So the first iteration of the podcast, like we, we thought about it. What were your ideas for it? I mean, everybody here listening to it as experiencing it right now, but when we talked about doing the podcast, I know what my ideas were. I w I kinda want to hear your thoughts

Evo: on it. For the people who don't know this, didn't start out as a podcast.

I mean, this started out just being Sounds Profitable, the newsletter, which talked about podcasting. And I remember several weeks into that, Bryan, you brought up a really good point and that is, Hey, I suddenly, I find myself working in podcasting. You were working in podcasting in a previous life, obviously, but now here you are talking about podcasting and you feel like.

Might be faking it a little bit because you weren't actually a podcast. And so I said, well, we have a solution for that. Let's make sense, profitable the podcast. And you said, great. And then I said, here's how much work it's going to be? And you said not so great. So that was a lot of, a lot of collaboration between the two of us of how can we do.

Something, we both knew we wanted to do something with Sounds Profitable as a podcast. We just didn't know exactly what it was going to be. Uh, I think a lot of ideas were floated around, but you came up with the idea of two things you wanted to do. One you wanted to utilize as much as. In the podcast itself as possible.

And to you wanted to do something other than just narrate your articles or just cause that wasn't going to be interesting enough. Right. So how can I bring more people involved and how can I do more stuff inside of the ad tech bubble and. Pandered around a few ideas and that's what we came up with.

What people have been hearing thus far for season. One of Sounds Profitable. The podcast.

Bryan: Yeah. And it was, it was really fun because I think there are really any other podcast ad tech generalist. Right? Like, I definitely think that I have a good expert knowledge of this stuff, but there are not as many well-rounded people, but there are so many people that have amazing specific knowledge and I wanted to talk to them and.

You know, share their voice and point them out as people that other people can go interact with and learn more from. And that was really exciting for me. Uh, but figuring out everything around, it was tough. I mean, you know, jokes sent me over a base camp and by that we went back and forth on for months. I mean, it's super well laid out, but it was so overwhelming.

Like the idea. I think the second we said, let's do a podcast. I literally just started booking meetings and talking to people like we're doing now. Like, you're like, Hey, what's the flow? What do you want to do? I was like, oh, well just hit record. And then we had to mash that into something, right. We had to figure out how it starts.

What's the breaks in the middle. What's the end. And I'll be the first admit that I was a little heavy handed with the ad tech. And the intent was really to just show that off more than anything else, right. With the content being the vessel that we get. Uh, like heightened peas and a mat and mashed potatoes.

But, you know, we, we got there and, and I think it was, it was really fun. And I think we've learned a

Evo: lot from it. Yeah. And I, and I think you learned a lot about the process of podcasting. You now have a much greater appreciation for what it takes to make a podcast, a, even a podcast like this, which is while the ad tech is pretty complicated, you've done a lot of work in the ad tech space, right?

The. Content of the show itself is relatively straight forward. I mean, there's a couple of things you record a couple of sentences that Ian writes and then you just narrate and then there's a conversation you have with someone else about an article and then eons, mushes it all together through the magic of, uh, you know, using digital audio workstations.

So it's pretty straightforward. I mean, we're not talking a deep editorial process. We don't have weeks of conversations about this, but still you now know. You you now, you know why it is when you called me up? I think on a Thursday, I said, could we be alive by tomorrow? I said, no, it's a matter of fact, we can't be live tomorrow.

What are you high? So, yeah, cause it's, now, now you get it and that you have a much greater appreciation for what all podcasters

Bryan: go through and to walk everybody through the process. I mean, now that it's. So Ian and I went through wish guy after me and Evo like planned it all out. And we set all of the dynamic ad insertion points.

And you'll hear that, like, we actually even commissioned new music because we wanted to try and make it as seamless as possible, which is as close to anyone who is not an obsessive audio nerd can get it just because they'd have to read and code the entire file. And that doesn't seem to happen on basically any app.

Ian: Yeah. We wound up discovering some like, really basic stuff that I wasn't aware of that like MP3s have a built in like delay. That is enough to make a notable audio difference if you're trying to like connect files together. So we have switched to uploading everything in wave and stuff like that. It was all a learning process was crazy.

Bryan: And we set up, we set up all that dynamic ad insertion, and then it was like, okay, cool. Now we have to fill it. So Ian wrote a bunch of the scripts for all of it. I handed over the most basic of bullet points and I was like, Hey Ian, can you set this up for me? And me and Ian have known each other for you.

I pulled them into the podcast space. Evo has trained him. He has become amazing at editing, very, very thankful to be working with him. And so you, you took everything and you filled that out. You wrote all the scripts that I had to read. You edited it down, you match the timing, you'd match the music to all of it.

And then when we switched music, you had to redo it again. Um, and then on a weekly basis, I mean, we're handing in new audio, new interviews. Which you're then taking editing. You're providing the additional voiceover that I have to do once a week, that you're getting approval from, from Evo. And then I record that and you edit it all together and make sure the dynamic ad insertion works.

And even though it's not a larger process, it's still, you know, how, how many hours does a single episode. I'm going to say

Evo: from

Ian: cradle to what. It takes about, probably about five, six hours for me, total of stuff. It's just a lot of like the Dai stuff, making sure that it's maintained and edited. Um, there it is.

There's the, um, that I'm going to have to cut out from my own dialogue. Awesome. Uh, I'll keep it in. So everybody knows that it's there, but like you said, you have your mashed potatoes and with the peas in it, right. I very rarely ever have to like cut content from what you guys are talking about when you guys are having a conversation.

The topics that you guys are excited about. So you have these guests on who are super jazzed about whatever ad tech thing you're talking about this week. And it's very rare that I have to be like, well, that was really boring and cut a part out. It's almost never happened. You're so thrilled to talk about the thing you're so excited that like, it really translates well to the audio and then assembling it is just putting pieces together.

Once all the da I got put into place. Once you walked me through all the Wishkah stuff and we worked through on how da I should start saying DAC, right? That's what we should start doing. It's not just

Bryan: dynamic DCI, DCI,

Ian: any dynamic content. Sorry.

Bryan: Yeah, I still, because you still have to set it up in a campaign manager I'm not bought in yet.

I tell you, I know you don't set it up in a campaign. We'll call it a da,

Ian: all these great ideas for like cool stuff we could do with it. You were like, what if we announced the stuff I'm doing this week with it? What if I talk to them and say like, thank you for listening on your Google phone. Thank you for listening.

Uh, Spotify. And then also thank you for listening from Australia or wherever we had set up the geolocation to be set on you. We're just trying to show boat what we can do with the data that we currently have, although it was really cool. Obviously some of that stuff kind of got phased out because it was a little chunky and also there was clear problems with making sure that everything's synced up perfectly, but it is as seamless as we can get.

Right. And unless you're an audio file like me and Eva with you, you're probably going to be okay. Let's stick to it and not hearing that little, those little micro pauses, but. Yeah. I, I, it was a really cool process to walk through. It really taught me a lot about podcasting and everything that goes into behind the scenes

Bryan: of it.

Yeah. And that's, you know, that's actually a really cool point because before this, you had dabbled in audio, you're a big podcast fan, but Evo trained you up on editing and I trained you on ad tech. And so we're, are we six months into working together? Yeah. About six months. Yeah. And so in that six month period, you have not only learn to be a good podcast editor, but you.

How to be an ad ops manager for podcasting and that, you know, it wasn't necessarily full-time right. This is the type of thing that you learn the skill, and now you can go work with other people for it, right? Like Evo understood a lot of this stuff already. Definitely a hand sound on the editing side, but more and more like we got you hands on with and whatnot.

These are things that you understood conceptually. Walk through it. And we broke things that was a shout out to the Wishkah team, definitely on the launch week. And I think they worked through the entire weekend, you know, which is shout out to them seriously for that, because we would have not hit my January goal date.

And it's just neat. But I think the biggest thing here is that like we've seen. People who get podcasting can understand the ad tech because it relates closely to it. People who are brand new to it can understand both audio engineering and the ad tech and people like me who have thoughts about the ad tech can understand the audio editing.

Uh, and all I can say is I, I super wasn't prepared for how much work.

Ian: It was a ton going into it. And I'm going to be honest. I was really lucky that I think that I came in tabula rasa, you know, I was just a blank slate and you guys were like, let's chisel some stuff into this and see if it worked. And it, it was awesome.

I got like really great editing help. And I learned so much from Evo. I'm still constantly learning from Evo and I'm learning constantly from you about stuff. And you guys kind of like really took it. Uh, a journeymen and then we're like, all right, we're gonna, we're gonna train this kid up to be a full apprentice.

It was really appreciated. And honestly, I, the best of both worlds sort of thing, I'm kind of getting to learn all sides of the industry at once. It's really neat. Aw. Yeah. Oh, it's it's this is, this is the emotional episode. This is the sweet kind of a set

Bryan: of subs, profitable, all of it. But I, I appreciate your comment about the content, right.

Just kind of flowing because I think that I pick these people that are passionate about this stuff. Maybe get to do sales pitches and marketing pitches, but they don't get to like goop out about this, but, but there's something cool to just talk about and hopefully my excitement for it, my weird excitement for ad tech.

Like I honestly find it fun, not just like our career, but like truly fun has been something that a lot of people can latch onto. And then we get to hear it. How it actually resonates with them instead of just the sales pitch, they go through, which they're probably fantastic at, but I want to hear that. I want to hear about what excites them about the space and Evo.

I mean, we did so much dynamic ad insertion and we have to peel it back. I mean, two things, one, Steve Goldstein put out a great article that I really liked, which was how quickly does an episode start. And I think we're like five minutes, six minutes before we get to the body of the content.

Evo: Yeah. Yeah, but I mean, the smart thing about that is we start with the cold open is the good news, right?

So I mean, the first thing somebody hears is information about what they're going to hear, which allows the ability to take more time and do more ad and search stuff. I really dislike it. And I think a lot of listeners dislike it as well. When you don't even know what show you're listening. Until three or four minutes, right.

If there were three free and I mean, real pre-roll like zero, zero, pre-rolls three of them. It was back to back, which I hear oftentimes on podcast, sometimes our host read, which is, which is good for existing listeners, but not good at all for brand new listeners. Cause I don't know what her voice sounds like.

I don't know. I was told to listen to this podcast and all I'm just listening is to three different back-to-back mattress ads. Yeah. That's not exciting. So at least we know. At least we don't do that, but I do agree. I mean, we did a lot of things with the first season of sounds profitable, the podcast to really try out and stretch what we could do with podcast ad tech, not necessarily in an, in an ad format.

And as mentioned earlier, it was more dynamic content insertion. Let's let's break that. And we did, which was great as you said about coming back and fixing things. So yeah, I think in season two, we probably should have another one of those architectural conversations and say, Now, knowing what we know and knowing that we don't have to just dazzle everybody for the sake of dazzling them.

How can we do that and still make something that's real compelling content all the way through the program?

Bryan: Yeah, because I think that getting as much content in there as possible with as little filler is valuable. Um, but I do, I like the cold open, I think back of like, um, 96. Like the beginning of full house.

Right. They introduce every cast member. Right. They do the, like the freeze frame, their thing, and then they freeze frame and they like show you who they are and their name and the actor. And like, I love that. And it's one of those things that like now when I sit down and watch Netflix, I'll just skip, skip over the intro.

But if I'm watching something like my wife's super obsessed with Lucifer recently. And if I go sit down and watch it, I don't know who anybody is. I would kill for that full house. Well, because then I can pick it up at any point, right then I can start. Yeah. Which one are you supposed to be? Lucifer, look, there are two guys who are the same actor by different names than that, but they, uh, you know, that's, that's the thing, like I love crooked media.

I love pod save America, but they start off the presenting sponsor of pod save America is, and they go right to it. And I'm like, who are you? But who, who is talking to me? Why are we doing this? Like, I want to hear the content. I, I want to know who I'm listening to, what the episode's going to be about.

Give me a little bit of something. Hold on. To treat everything like it could be. You know, a first time listener because they can always skip the interest, right?

Evo: Yeah, that's right.

Ian: The structure of that three word cold open that we currently have might have to change. I think I'm running out of the three words I write every time it's somehow saying, I think we've said ad tech as one of the three words, at least four episodes this season.

So we might have to pull that back and come up with a new way. We can expand saying I'm Bryan Evo, having it be like, and that's what we're talking about this week on sounds profitable with me, Bryan. Is a great opening line and we understand exactly where we're coming into it and that we have four pieces of VA.

Uh, before we get to the meat of the show, including that awesome. Uh, the, the pod news, both in, from, from James cradling, that that's always terrific. That a little bit of syndication I like.

Bryan: Um, yeah. And that could be that one could be really fun to mess around with a little bit more, you know, like I think that we could strip that down to our frequency capital once per week, so right.

We have the. At the beginning of the episode, James Credlin does one minute of a four pod news in sounds profitable. And if it's the same week, if you listen to my back catalog, you're going to hear it. Every episode saying it will be this current week listening on. Right. So maybe we do things like that, where it's, if, if you are on a unique.

And it is your first time listening. You might get the whole thing. Your episode might be an extra 10 minutes long, but if it's multiple times in a week or in a month, maybe certain things get phased out. Maybe we take more advantage of frequency gabbing. Again, we're talking

Evo: about breaking apart. What podcast ad tech can be and dynamic content can be, and really exploring the frontiers and the edges of that because you're right.

If someone is going to binge. Over, uh, over the, uh, a single day, if they download four episodes that are going to hear the exact same thing from pod news, for all four times, we can recognize that podcast ad tech and recognize that with frequency capping and all sorts of changes. And again, we'll, we'll find out, can we really do that reliably?

And if not, we get back with the team and say, Hey, here's one more thing. We want you to change. Cause we let's invent this while we're doing it right. Quite the same thing as a building, a parachute, we jumped out of a plane because we're not crashing here, but we certainly are making modifications to this flying ship

Bryan: as it goes.

Yeah. And I'll say shout out to Liam Whiteside from Dax for that suggestion. Uh, because apparently I'm, I'm a favorite podcast of his, when he's mowing his lawn. He's like, I listened to a few episodes back to back and heard the same news from James.

Ian: We gotta, we gotta cut that 10, that 32nd bit of you being like, I know you like news and I like James Cridlin. So you're going to listen to this. I put that in every week. It's about a minute of content. We should probably now pod news for James Cook. We

Evo: don't really

Bryan: don't have

Evo: to pre-sell that stuff.

Right. Just drop it in, but that's okay. We learn these things as we go. And this way you say it continues to evolve as we go.

Ian: We had put it in this super fancy thing at the time. So we were like, we have to explain that, like, no, no, this is going to be the current news, no matter what, no matter what we wrote that whole thing up.

And it's like a minute and a half long it's way too much,

Bryan: fully. A lot of that. It's, it's always funny when someone messages me and they're just like, uh, they give feedback on like a segment or something and they're just like, here's how I would shorten it. Well, I guess I can rerecord that. Thanks for the feedback.

I appreciate you doing my homework sometimes. It's nice. Sometimes it's not great.

Ian: As we've said recently, everything, as long as you get it in that six, second window of that, that beautiful loop that Tim Cameron made for. I just need you to say the words in six seconds and we're good to go. That's all we need.

Yeah. I

Bryan: get these notes for me in that basically every week. Say like, Hey Bryan, if you can say this part in six seconds. Awesome. If not take 12 seconds. And there's sometimes where it's just like, I definitely know. I was just like, yeah, I got it in six. 100%, eight seconds. And I just, the

Ian: ones that kill me are when you're like 6.5, I'm like, cool.

We were just drop this in the middle of it's 12 second loop. Now that's where we're at now. Well, I just

Bryan: put it at 1.1

Evo: speed. That's one thing I can show you how to actually make, I can tell you to speed it up without making him chipmunk himself, or you just have a measure that's in five. Right. We'd have to measure it.

That's at five. I need a book.

Ian: I think we could both agree Eva, that Bryan already speaks at 1.1 speed. So it's going to be a little rough sometimes.

Yeah.

Evo: He and I share that same genetic trait. So yeah, speak too fast. Well,

Bryan: that's always the, um, part, I mean, like I get on the microphone with these people and it's just infectious.

We just want to continue the conversation and I can hear. And I hear in the back of my head, like slow down because I'll get fast and then they'll get fast. And next thing you know, we're like both yelling excitedly at each other to see what we

Evo: need is a dispensary sponsor so that you guys can, you know, take a gummy, slow it down.

Bryan: Oh, man. I'm all about

Ian: that. Seth Rogan listens. We'll get Seth Rogan on here. That'll be good. Oh,

Bryan: nice. I think thinking about the ads on there too. I mean, we have the sponsors, so we have the advertiser, right? Uh, that's baked in. With the newsletter part of the content we bake in the, the title advertiser. We only do one a month.

And so they're baked into the podcast episodes too. It's my way of saying thank you. They're baked in is still a form of agile, right? Like, just because it's not dynamic, it's a decision, right. Being locked into it, not great. Making a decision for it. Thumbs up. Absolutely. But then we have the 50 sponsors, which we do in dynamic ad insertion, round Robin.

So it goes through one and then frequency caps it until they get through all of them again. And so that's even distribution. We did chew mid-roll ads and we just kind of gave them away and it was fun, but I don't, I don't know. It adds a ton of value. I think that that's one thing that we're going to probably scrap, like open.

Like that, and I'm sure there are a lot of people who really enjoyed the super animated podcast and they were a blast. That recording was awesome. And I think we got some really excited people to get engaged, but I think we'll probably try and just shorten it down. Like I learned that from listening to Dzaleka talk about how.

You know, they found that they're listened through wasn't as good. So they started cutting the episodes smaller and smaller in certain things, getting rid of some filler. And maybe that will be good. Not that listened through rate really bothers me, but maybe having something a little bit more condensed could be more valuable

Ian: to people.

That's actually really funny to me because the Dzaleka conversation about like how they have been reducing their episode, like episode length and the episode right before was with Twila. Which was one of the most fascinating conversations you've ever had on the podcast. And that was 45 minutes, long, 15 minutes longer than any other episode.

And then the next one is going to Jamaica and that would still runs 35 minutes long. Cause you guys have these amazing conversation. It's hard for me to want to like narrow that content down when you're both. So enthused about what you're talking about. Yeah,

Bryan: half the time, half the time as it goes over, I'm just like, Ian will find the boring parts and cut it out.

And then I see the run time and I was like, oh, okay.

Ian: You don't have any man. There's never any boy parts. There's been like a couple of technical difficulties where somebody is like, oh my dog's here. Can we like cut this part out? I was like, all right. Yeah, we'll cut out the part where the dog. But like, it's always, you guys have so much to talk about.

And so, so enthusiastic between the two of you and whoever you're speaking to. It's always really good. I don't know really for

Bryan: that, but yeah. I mean, I think this was my chance to bring you on the show and say, thank you. Um, the, the podcast wouldn't exist without either of you. The future of it won't exist without either of you.

I could not edit this to save my life. I would throw it in D script. I would just hit the DM button and hope for the best. It's work that you guys both have to do.

Ian: both just wins super hard when he said that.

Bryan: And that's like, I think that, that, I think that would be so much fun. I think that at a convention, at some point we should just put like the, do a glass booth and just have people editing a podcast there.

So you can see it live. You can listen in to the conversations, you can listen to what they're doing and you hear how long it takes because some of the. Is work that doesn't take either of them that long. Right. Because they've done it. They put the hours in. So it's automated now there's flow to it. But no matter what you saw the meat of the episode, you solve the unique vio.

You still have testing it to make sure that it comes out, correct? Yep. You have to listen to it. You have to actually listen to the audio and then edit the audio and then put it in there and then re-listen to it again to make sure you didn't miss anything. And that's hours alone.

Evo: It, it, it is quite a process.

And I'm glad that you now understand that. Yeah. The

Bryan: eyes boring into my soul. Well, when I first started and I think a lot of people, they don't, well, you know, when you hear these quotes, it's like, ah, season of a show, $150,000. You're just like, For fucking, what, what is that for? And now I'm just like only $150,000.

I was like, I assume at that rate, it's, you know, it's as much handholding as possible. Um, but like, I don't actually know how much more you could hold my hands. I record the episode. I kick it over to you, Ian, and you have to listen through it. And tell me what then to say to properly stage. Because I don't introduce my episodes very well at all.

So I've stopped even naming the people and like announcing them when I live recorded, because I'm like, Ian can just tell me the better way to tee them up much better, but guys, thank you again so much. She's in one has been awesome. I could not have expected this much successful. It sounds profitable.

Where a podcast about podcast advertising and technology. Um, both of you are instrumental. I could not exist without the two of you without James. Um, and, um, I'm just really excited where September will be one year. This will season one, we'll wrap up right before then. Uh, and then we'll kick onto season two with Arielle and this and Blatt as my co-host, which I'm honestly really excited about because no, yeah, because no matter how much I break things down and I think I make it more accessible, I'm still an alien.

And she's the real person that people can relate to. And I'm really excited for her to have. Just spread this message because she's so eager to learn about it too, and she's actively digging into it herself. She's brilliant.

Ian: I'm so excited to hear what you guys put together.

Evo: And I'm just excited about, uh, watching E and trying to make the show even shorter.

Once you put talky, talky, Ariel in there as well, because that's going to be fun.

Bryan: Was this your two parts? Everything will be okay. No,

Evo: you got it.

Ian: Uh, I can't thank you guys enough for all the training and help and everything you guys have been amazing. I really appreciate it. And I love being given the chance to do what I do.

Evo: You guys are awesome. Thanks for being smart. Thanks for listening. And thanks for learning because that's an important thing.

If you've listened to learn, we can teach you this stuff

Bryan: and you've got it. And that's, that's something I don't get the opportunity to do well enough. Ian and Evo are both fully freelance. They both, or, or run their own company. You have a situation you can and should reach out to them for editing, for production, for everything.

Um, they work together, they work separate, you'll find their information in the episode details. Please take them up on it because they are super smart and you get the added bonus of the fact that both of them, whenever they dig into something ad tech-related for their other clients, we'll just skip all that because we meet a few times a week to just shoot the shit and catch up and be like, Hey, I had this idea and I'm just like, oh yeah, tell me more.

Let's dig in. So you get the added benefit of a, of, of me providing my own. On requested advice. Well, thank you guys so much for being

Evo: here. Thanks, Bryan. Thanks again. Cheers guys.

Bryan: Thank you, man.

And stick around for some special bonus content. At the end of the episode, I've teamed up with Evo Terra to give you a minute long strategic thought that is guaranteed to shift your perspective on the present and future of podcast. As we all work to make podcasting better. Thanks to Evo and Ian for coming on to discuss my article.

Finally sounds profitable has a podcast. If you liked what you heard and want to connect, you can find me Bryan Barletta on links. Way less formally on Twitter as high five RPG. And of course you can email me@Bryanatsoundsprofitable.com spelled either way. The most important part about sounds profitable is providing you with more resources, making sure that I can answer your questions.

So check out the link to Yaba in the episode description and leave me a message. And with your permission, I'll answer it live. Sounds profitable is completely recorded using squad cast. I'm such a big fan of all the features that they have from the video recording, remote to their Dolby features, which are really fantastic.

And then my favorite part that I used to the product deep dives is the screenshare. We can record all of that in high definition and it's saved in real time. So there's no risk of losing it. So please check out squad, cast.fm, and sign up for a trial because I use it and I know you'll love it. This sounds profitable podcast would not be possible without the help and support of Evo, Tara, James Cridland, and Ian Powell.

Thank you all for your help and support.


Get the free Sounds Profitable newsletter for more like this.
Our privacy policy keeps your data safe.
(Fill this in now; you won’t lose your place!)

Get the latest from podcasting's adtech world with our free weekly newsletter

Get the weekly newsletter by email, free