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Bryan Barletta’s podcast adtech weekly from Podnews

Rotten to the Core: Do You Know Who's Listening to Your Podcast? w/ James Cridland

Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?

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How does refining our data improve our targeting? And why isn’t everyone doing this?



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