Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Sounds Profitable The business of podcasting ## Sitemaps - [XML Sitemap](https://soundsprofitable.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Home](https://soundsprofitable.com/) - The Trade Agency for the Podcast Industry - [Articles](https://soundsprofitable.com/article/) - Articles The latest from Sounds Profitable’s weekly Tuesday newsletter, covering all aspects of the business of podcasting See all Articles Guides - [Articles Test](https://soundsprofitable.com/articles-test/) - Articles The latest from Sounds Profitable’s weekly Tuesday newsletter, covering all aspects of the business of podcasting - [The Download](https://soundsprofitable.com/the-download/) - The Download Your daily source for the most important news in the business of podcasting Subscribe to receive the latest news in the business of podcasting delivered straight to your inbox. 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Your name Your email Select from the below to subscribe Sounds Profitable Newsletter and The Download's Weekly Recap Sounds Profitable's Wednesday newsletter and The Download's Friday weekly recap covering the business - [Partnerships](https://soundsprofitable.com/partnerships/) - Partnerships At Sounds Profitable we’re committed to setting the course towards a thriving future for the audio business. Join us in our mission by exploring potential partnership opportunities and discovering how we can work together to accomplish our common goal. Insightful Content Over 8,000 individuals read our twice-a-week newsletter, while hundreds of listeners tune in - [Get in Touch](https://soundsprofitable.com/get-in-touch/) - Get in Touch We’d love to hear from you! Whether you’re a journalist interested in covering the latest trends in podcasting or a business looking to partner with Sounds Profitable, contact us to explore exciting opportunities for collaboration. Your name Your email Company Select inquiry typePressPartnershipGeneral Message - [Deep Dives](https://soundsprofitable.com/deep-dives/) - Deep Dives In-depth walkthroughs of the latest in podcasting technology and tools, hosted by Bryan Barletta Spanish Broadcasting System x Mediastream | Partnership Deepdive Spanish Broadcasting Systems Head of Technology Dennis Vaque joins Bryan Barletta for a special Partnership Deepdive, sharing how SBS has been able to expand their content offerings thanks to their partnership with Mediastream. - [Business Advisory Services](https://soundsprofitable.com/business-advisory-services/) - Business Advisory Services Sounds Profitable works with select publishers, platforms, and tech companies serving the podcasting industry as strategic advisors. Years of experience Bryan Barletta and Tom Webster have decades of experience at every level of the audio business, and have consulted some of the biggest brands in the world of podcasting. Sounds Profitable advisory ## Articles - [Five Days at Terminal 5](https://soundsprofitable.com/article/five-days-at-terminal-5/) - Everything happening across our five-day Terminal 5 takeover in September. - [The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting](https://soundsprofitable.com/article/the-podcast-atlas-part-5/) - Most of your audience hasn't subscribed yet, and the ones who have are quietly telling you what to make next. - [The Podcast Atlas, Part 4: The Denominator](https://soundsprofitable.com/article/the-denominator/) - Winning on quality is only half the story when the audience you want is already spending its day somewhere else. - [The Format That Travels](https://soundsprofitable.com/article/format-that-travels/) - Audio podcasting reaches listeners in hands-busy, on-the-go moments no other format can, and new Podcast Atlas data shows it earns their full attention. - [The Podcast Atlas, Part 3: The Front Door](https://soundsprofitable.com/article/the-front-door/) - Audio builds trust, video leverages that trust. Today, a look at what role clips play in the podcast ecosystem. - [The Podcast Atlas, Part Two: What The Screen Adds](https://soundsprofitable.com/article/atlas-part-two/) - Cracking open the atlas reveals data on how video podcasting works as an ad environment. - [A New Map For Podcasting](https://soundsprofitable.com/article/a-new-map-for-podcasting/) - Tom previews of The Podcast Atlas, a new study mapping how audiences now move across audio, video, clips, social, and newsletters. - [Nobody's Coming for the Medium](https://soundsprofitable.com/article/nobodys-coming-for-the-medium/) - Tom Webster reflects on the first podcast he subscribed to, and how audiences are finding podcasts today. - [Strum and Drang](https://soundsprofitable.com/article/strum-and-drang/) - Tom Webster reflects on AI's rapid rise, arguing that the real question for creators isn't whether they use it, but whether they're proud of what they make. - [Radio, Podcasting, And The Portuguese Man o’ War](https://soundsprofitable.com/article/man-o-war/) - The audio industry, much like the Portuguese Man ‘o War, isn’t the one thing it initially appears to be. - [The Advertising Landscape UK](https://soundsprofitable.com/article/the-advertising-landscape-uk/) - Sounds Profitable and Sound Insights have a new report on the U.K.’s advertising landscape. - [In a Nation of Ad-Avoiders, One Medium Breaks Through](https://soundsprofitable.com/article/in-a-nation-of-ad-avoiders/) - The upcoming 2026 UK Advertising Landscape Study finds podcasting breaks through baked-in ad avoidance in U.K. audiences. - [Podcasting Has Already Overtaken TV. Here’s the Proof](https://soundsprofitable.com/article/podcasting-has-overtaken-tv/) - Guest writer Ben Robins analyzes new data from The 2026 UK Advertising Landscape Study. - [860 Thoughts About The Rumored SiriusXM/iHeart Deal](https://soundsprofitable.com/article/860-thoughts/) - A zoomed-in look at how the proposed merger might change local radio. - [Eyes Are Optional](https://soundsprofitable.com/article/eyes-are-optional/) - What platforms record and what podcast consumers are actually doing can be two different things. - [The AI Enthusiasm Gap: Listeners Vs. Watchers](https://soundsprofitable.com/article/the-ai-enthusiasm-gap/) - A look at how audiences that consume media differently feel about AI generated voices. - [Podcasting Has Earned Its Seat. Who’s Ready to be at the Table?](https://soundsprofitable.com/article/podcasting-has-earned-its-seat/) - With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made. - [The Center Cannot Hold](https://soundsprofitable.com/article/the-center-cannot-hold/) - Podcast holdouts aren’t missing content. They’re missing a signal strong enough to cut through the platforms they already use—and moderate voices can’t generate that signal. - [The Last Quarter: Understanding Podcasting’s Last Holdouts](https://soundsprofitable.com/article/the-last-quarter/) - A look at who makes up the 25% of U.S. adults who have never consumed a podcast. - [Building Podcasting a Bigger Stage](https://soundsprofitable.com/article/building-podcasting-a-bigger-stage/) - Bryan Barletta reflects on Podcast Movement Evolutions’ first year at SXSW and what it means for the industry going forward. - [The Bigger Picture Behind Apple HLS](https://soundsprofitable.com/article/bigger-picture-apple-hls/) - Let’s look at what upgrading video on Apple Podcasts means for podcasting as an industry. - [Forget Podfade - Let’s Talk About Creator Fade](https://soundsprofitable.com/article/forget-podfade/) - Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts. - [The Real Shift In Spoken Word](https://soundsprofitable.com/article/the-real-shift-in-spoken-word/) - One caveat to charting spoken word podcasting against radio: spoken word isn’t confined to audio. - [Two People On A Couch](https://soundsprofitable.com/article/two-people-on-a-couch/) - The language used to describe podcast behavior matters, and some of it needs updating. - [Apple Podcasts, Video, And Why Stools Beat Couches](https://soundsprofitable.com/article/stools-beat-couches/) - How Apple Podcasts embracing video widens one of the three biggest on-ramps to podcast consumption. - [What Podcasts and Milkshakes Have in Common](https://soundsprofitable.com/article/what-podcasts-and-milkshakes-have-in-common/) - by Dan Kendall, Founder of Mission Based Media. Ever wonder what podcasts and milkshakes have in common? No, it's not just that they're both cool. Or that they're easy to consume. (Though both are true.) Harvard professor Clay Christensen tells a story in his 2003 book "The Innovator's Solution" about a fast-food chain trying to - [The Politics of What We Listen To](https://soundsprofitable.com/article/the-politics-of-what-we-listen-to/) - This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. - [A Few Notes About Fixing Conference Panels](https://soundsprofitable.com/article/a-few-notes-about-fixing-conference-panels/) - Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved. - [The Microphone Is Democratized. The Platforms Are Not](https://soundsprofitable.com/article/the-microphone-is-democratized/) - Dr. Byron Green-Calisch gives and overview of changes being made behind the scenes at Podcast Movement and Sounds Profitable to build equity in the industry event space. - [What Would You Do If You Actually Loved Podcasting?](https://soundsprofitable.com/article/what-would-you-do-if-you/) - The WHO and WHY of podcasting are important, but you have to get them in the correct order. - [How Audio Can Leverage PR in AI Discovery Era](https://soundsprofitable.com/article/how-audio-can-leverage-pr/) - Chatbots are changing PR’s place in the media ecosystem, let’s talk why. - [The Talking Dead Was Right: Why TV and Film Podcasts Are Podcasting's Secret Weapon](https://soundsprofitable.com/article/the-talking-dead-was-right-why-tv-and-film-podcasts-are-podcastings-secret-weapon/) - TV & Film has been a mainstay of podcasting since the beginning, and for good reason. - [Remember Who You Are](https://soundsprofitable.com/article/remember-who-you-are/) - Experimentation is healthy, but expansion at all costs includes the cost of ignoring the audience that built everything in the first place. - [The Inventory And The Scale](https://soundsprofitable.com/article/the-inventory-and-the-scale/) - Podcasting has a creator churn problem that needs fixing. - [The Gap In Podcasting That Should Concern Us](https://soundsprofitable.com/article/the-gap-in-podcasting-that-should-concern-us/) - What dangers lie in a medium that rebuffs potential creators before they start? - [The Creators 2025, Plus a Call for SXSW Submissions](https://soundsprofitable.com/article/the-creators-2025-plus-a/) - A look at Sounds Profitable's next study, and a call for SXSW 2026 submissions. - [Clawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads](https://soundsprofitable.com/article/clawing-their-way/) - A look at what happens when the creators themselves are the brand. - [Why We're Bringing Podcast Movement to SXSW (And Making It Free)](https://soundsprofitable.com/article/podcast-movement-to-sxsw/) - Podcast Movement Evolutions is going to Austin next year. Let's talk about how, why, and how much extra cost it'll be (spoiler: none). - [A Blindingly Obvious Opportunity for Podcast Revenue Growth](https://soundsprofitable.com/article/a-blindingly-obvious/) - Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped. - [What Makes Armchair Expert a Great Podcast](https://soundsprofitable.com/article/what-makes-armchair/) - A breakdown of the simple psychology behind Dax Shepard’s interview style. - [The Parasocial Paradox: Why AI Podcast Hosts Might Actually Work (But Not How You Think)](https://soundsprofitable.com/article/the-parasocial-paradox/) - Generative AI clones of host voices aren't coming, they're here. And there's data to support effective, thoughtful use-cases. - [How To Block Bad Ads](https://soundsprofitable.com/article/how-to-block-bad-ads/) - Podcasters should know what is running on their shows and how to prevent inappropriate ads running in the first place. - [How Do Humans Feel About AI Voices In Podcasting?](https://soundsprofitable.com/article/how-do-humans-feel-about-ai-voices-in-podcasting/) - The recent article in Hollywood Reporter about Inception Point AI’s venture to create thousands of AI-generated podcasts a week has certainly created an imbroglio in the podcast community. I chose “imbroglio,” because I think it’s more than a kerfuffle, and I’m a Webster so I get to use all the words. Podcast agency Adopter Media - [The Podcast Landscape 2025: Maturity, Growth, and What Comes Next](https://soundsprofitable.com/article/maturity-growth-next/) - Let’s talk about what comes next for podcasting. - [Remembering Todd Cochrane](https://soundsprofitable.com/article/remembering-todd-cochrane/) - Let's take a moment to reflect. - [America’s Favorite Podcasts in 2025](https://soundsprofitable.com/article/americas-favorite-podcasts-in-2025/) - Rogan’s still at the top of American minds, but his lead’s eroding as others gain momentum. - [Two Surprising Facts About Platform Consumption In 2025](https://soundsprofitable.com/article/two-surprising-facts-platform/) - Audiences are consuming podcasts differently on YouTube and Spotify than you might think. - [What's Next for Sounds Profitable](https://soundsprofitable.com/article/whats-next-for-sounds-profitable/) - Sounds Profitable and Podcast Movement have merged, let's talk about that. - [What Is A Podcast Supposed To Be?](https://soundsprofitable.com/article/what-is-a-podcast-supposed-to-be/) - Despite what scary headlines may say, video and audio podcasting have a more symbiotic relationship than one might think. - [From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns](https://soundsprofitable.com/article/from-social-proof/) - New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media. - [What I Learned From The Longest-running One-Person Show in Vegas](https://soundsprofitable.com/article/what-i-learned/) - Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians? - [Selling The Podcast Mindset](https://soundsprofitable.com/article/selling-the-podcast-mindset/) - Not only do fitness and self-improvement podcasts have eager, growing audiences, those audiences also are looking to invest in themselves. - [The Podcast Preservation Paradox](https://soundsprofitable.com/article/the-podcast-preservation-paradox/) - Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right. - [How Podcasting Can Cover Demographic Blind Spots](https://soundsprofitable.com/article/demographic-blind-spots/) - Buying on podcasts isn’t just buying into effective ads, it’s buying a direct line to consumers’ attention. - [The Live Connection: Why Podcasts Need to Get Off the Internet and Into the Room](https://soundsprofitable.com/article/the-live-connection/) - As podcasts sell out Madison Square Garden and book the Hollywood Bowl, live events are becoming less of a special treat and more of a core facet of strengthening audience bond. - [Mattresses and Metrics](https://soundsprofitable.com/article/mattresses-and-metrics/) - Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. - [Why Podcasting's Advertising Advantage Is Bigger Than We Thought](https://soundsprofitable.com/article/why-podcastings-advertising/) - The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. - [The Podcasting Advertising Anomaly: New Research on Attention and Gender](https://soundsprofitable.com/article/podcast-advertising-anomaly/) - For all that has happened in the industry, data like The Advertising Landscape shows podcast advertising… just works. Always has. - [Monetizing Your Podcast Globally](https://soundsprofitable.com/article/monetizing-your-podcast-globally/) - From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved. - [Eventful Podcasting](https://soundsprofitable.com/article/eventful-podcasting/) - A look at the power of doing live events for podcasting as an industry, as well as individual podcasts. - [The Great Podcast Divide: Understanding Fans vs. Anti-Fans](https://soundsprofitable.com/article/the-podcast-divide/) - A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite. - [The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting](https://soundsprofitable.com/article/the-smart-tv-factor/) - Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium? - [The Theater of the Mind: Building Stickier Podcasts](https://soundsprofitable.com/article/the-theater-of-the-mind/) - Podcasting performs at below the average conversion rate for turning monthly audiences into daily consumers, it's time to work on that. - [Podcasting: The Most Versatile Medium](https://soundsprofitable.com/article/podcasting-the-most-versatile/) - The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options. - [The Impact Spotify's Video Has on Publishers](https://soundsprofitable.com/article/the-impact-spotifys-video/) - It's time to talk about Spotify Video and Streaming Audio and how podcasting should carry itself going forward. - [The Finite Dial](https://soundsprofitable.com/article/the-finite-dial/) - Tom Webster dispenses with some common mis-interpretations of a popular finding in the 2025 Infinite Dial, and looks to podcasting's need to increase how often we convert occasional listeners to regular consumers. - [Understanding Spotify Video - The User Perspective](https://soundsprofitable.com/article/understanding-spotify-video/) - A good foundation of knowledge is the best way to take the next step forward. This week, we dive in to the first of two parts in understanding Spotify Video. - [A Real Saab Story About Podcasting](https://soundsprofitable.com/article/a-real-saab-story-about/) - As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon. - [Podcasting 3.0](https://soundsprofitable.com/article/podcasting-3-0/) - The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool. - [The Three Most Important Statistics about News Podcast Listeners](https://soundsprofitable.com/article/the-three-most-important-stat/) - Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research. - [Recapping On Air Fest 2025](https://soundsprofitable.com/article/recapping-on-air-fest/) - Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. - [Where You Live, And What You Listen To](https://soundsprofitable.com/article/where-you-live-and-what/) - A look at what podcast genre popularity filtered by region can teach us about audiences. - [SXSW x Podcasting 2025](https://soundsprofitable.com/article/why-podcasting-needs-to-be/) - Bryan reflects on growing podcasting’s presence at SXSW the past three years, and gears up for its biggest year yet at one of the biggest events in the country. - [Regarding Reach, and the Business-Minded Audience](https://soundsprofitable.com/article/regarding-reach-and-the/) - In a two-part one-part article, Tom breaks down the business podcast consumer and looks at podcasting’s cost-effective reach. - [And Now, Your Moment of (Audio) Zen](https://soundsprofitable.com/article/and-now-your-moment-of-audio-zen/) - Is audio consumption on the decline? Certainly not for podcasts. - [Buyers Are Listeners, Too](https://soundsprofitable.com/article/buyers-are-listeners-too/) - If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. - [The Truth About True Crime Listeners](https://soundsprofitable.com/article/the-truth-about-true-crime/) - Tom shares insights from Sounds Profitable's 2024 study, "The True Crime Podcast Listener Landscape", and what we can learn from true crime listeners. - [The Business of Business Podcasting](https://soundsprofitable.com/article/the-business-of-business/) - Tom discusses the debut of the Sounds Profitable Educational Series, and what to expect in next week’s premier broadcast. - [The Most Important Thing Podcasting Needs To Talk About In 2025](https://soundsprofitable.com/article/important-thing-2025/) - A look at audience perceptions of their media habits, and what podcasting can do to bolster spoken-word audio next year. - [Reflections on a Podcasting Career](https://soundsprofitable.com/article/reflections-on-a-podcasting/) - Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. - [Walled Gardens and Rented Land](https://soundsprofitable.com/article/walled-gardens-and-rented-land/) - Video’s rise is causing an upswell of prescriptivism re: what “counts” as a podcast, which Tom Webster proposes is a sign podcast apps need to innovate to become more attractive ‘rented land.’ - [The Implications of Spotify for Creators](https://soundsprofitable.com/article/the-implications-of-spotify-for-creators/) - Bryan Barletta talks about the short and long-term effects of Spotify’s big push for video. - [The Offline World](https://soundsprofitable.com/article/the-offline-world/) - This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” - [What Audio and Video Prime Consumers Can Tell Us About Podcast Apps and Discovery](https://soundsprofitable.com/article/what-audio-and-video-prime-consumers-can-tell-us-about-podcast-apps-and-discovery/) - Tom Webster ends out his trilogy of articles comparing and contrasting podcast audiences who primarily consume audio versus those who primarily consume video. - [Podcast Industry Glossary](https://soundsprofitable.com/article/podcast-industry-glossary/) - Introducing the Podcast Industry Glossary, a collaborative effort between Sounds Profitable partners. - [Better Podcast Marketing and The Curiosity Gap](https://soundsprofitable.com/article/the-curiosity-gap/) - It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. - [Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two](https://soundsprofitable.com/article/audio-video-prime-part-2/) - Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. - [Audio and Video Podcast Consumers in 2024, Part One](https://soundsprofitable.com/article/audio-and-video-podcast/) - The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content. - [Inertia Is The Enemy of Podcasting](https://soundsprofitable.com/article/inertia-is-the-enemy/) - A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this. - [19.2 Ounces of Podcasting Wisdom](https://soundsprofitable.com/article/19-2-ounces-of-podcasting-wisdom/) - What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. - [The Persuadables - Podcasting's Next 20 Million Consumers](https://soundsprofitable.com/article/the-persuadables-next-20/) - There are many reasons people who would love podcasts don’t engage with the medium. The Persuadables looks at how we can change that. - [Reversing the Algorithm for Women in Podcasting](https://soundsprofitable.com/article/reversing-the-algorithm/) - Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? - [Four Years Strong](https://soundsprofitable.com/article/four-years-strong/) - Bryan Barletta celebrates Sounds Profitable’s fourth anniversary with a look at how far we’ve come, and where we’re going. - [Five Podcast Consumption Stats You Need To Know For 2024](https://soundsprofitable.com/article/five-podcast-consumption-stats-you-need-to-know-for-2024/) - Sounds Profitable's biggest study yet is here, and Tom Webster's looking at a handful of vital numbers. - [Pro-Grade Podcast Survey… For Free?](https://soundsprofitable.com/article/pro-grade-podcast-survey-for-free/) - This week, I’m putting my money where my mouth is. Or rather, I’m putting up some swag and free consulting hours to test-run a cool new service from Edison Research. And as a listener of my podcast, you can absolutely get your share! - [Onward and Upward](https://soundsprofitable.com/article/onward-and-upward/) - A lot has happened at Podcast Movement, let’s break down three highlights from Sounds Profitable. - [Where Will We Get Our News?](https://soundsprofitable.com/article/where-will-we-get-our-news/) - Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. - [The True Crime Opportunity](https://soundsprofitable.com/article/the-true-crime-opportunity/) - Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. - [The Hidden Cost of Ad-Skipping](https://soundsprofitable.com/article/the-hidden-cost-of-ad-skipping/) - Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. - [Educational Opportunities for the Podcast Industry](https://soundsprofitable.com/article/educational-opportunities/) - Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. - [What Has Your Podcast Got To Lose?](https://soundsprofitable.com/article/what-has-your-podcast-got-to-lose/) - Podcast hosts, much like Border Collies, are at their best when they have a clearly-defined purpose for what they are doing. - [What Border Collies Can Teach Us About Podcasting](https://soundsprofitable.com/article/what-collies-teach-us/) - Podcast hosts, much like Border Collies, are at their best when they have a clearly-defined purpose for what they are doing. - [My Favorite Insight From Ad Nauseam](https://soundsprofitable.com/article/insight-from-ad-nauseam/) - Just how many ads do podcast audiences expect in a given episode? The new study Ad Nauseam gives insight (spoiler: it’s not zero). - [Is Ad Skipping Avoidable?](https://soundsprofitable.com/article/is-ad-skipping-avoidable/) - Tom addresses four self-fulfilling negative beliefs about podcast advertising in the final hours leading up to Sounds Profitable's latest study Ad Nauseam, which addresses all four. - [Of Mice and Megaphone](https://soundsprofitable.com/article/of-mice-and-megaphone/) - This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is. - [“My Audience Won’t Tolerate Advertising”](https://soundsprofitable.com/article/my-audience-wont-tolerate-advertising/) - Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising. - [Podcasts and Political Ads: An Acceptable Risk?](https://soundsprofitable.com/article/podcasts-and-political-ads/) - As the political advertising season heats up, Tom takes a look at how podcast audiences react to political podcast advertising. - [The Wilford Brimley Podcast](https://soundsprofitable.com/article/the-wilford-brimley-podcast/) - While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. - [Podcast Advertising - The Safest Bet in a Risky Landscape](https://soundsprofitable.com/article/the-safest-bet-risky-landscape/) - For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise. - [That Was Us: Dialing in the Rewatch](https://soundsprofitable.com/article/that-was-us-dialing-in-the-rewatch/) - What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. - [The Real Work of Murder: Lessons from the Stars of True Crime](https://soundsprofitable.com/article/the-real-work-of-murder-lessons-from-the-stars-of-true-crime/) - Lessons learned from true crime vets like John Allen and Kylie Low during the Sound Summit at SXSW 2024. - [How to Embigify Podcasting](https://soundsprofitable.com/article/embiggen-podcasting/) - Being overly restrictive of what ‘counts’ as a podcast could lead to the medium going the way of the blog. Tom Webster’s keynote presentation from Evolutions by Podcast Movement breaks down how we can embigify the industry. - [Five Things to Know About The Ad Bargain](https://soundsprofitable.com/article/five-things-to-know/) - Sounds Profitable has published another study, and Tom Webster delivers the top findings to be found in the data. - [Podcast Advertising: The Safest Bet](https://soundsprofitable.com/article/the-safest-bet/) - Thank you for attending the 2024 Podfronts at Podcast Movement Evolutions! If you’d like a copy of Tom Webster’s presentation, Podcast Advertising: The Safest Bet, you can download it by clicking the button below. Sounds Profitable is dedicated to setting the course for the future of audio through education, insights, research, and connections with - [Is Podcasting the Biggest "Ad Bargain"?](https://soundsprofitable.com/article/is-podcasting-the-ad-bargain/) - This week Tom debuts data from Sounds Profitable’s upcoming study during his keynote at Evolutions by Podcast Movement. Until then, he proposes questions podcasting should be asking itself. - [Owning Podcasting’s Responsibility](https://soundsprofitable.com/article/owning-podcastings-responsibility/) - Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder. - [Sound Summit - The Business of Podcasting](https://soundsprofitable.com/article/sxsw/) - All four panels from the day-long podcasting event at SXSW 2024. - [Sound Summit Success - Building a Better Umbrella](https://soundsprofitable.com/article/sound-summit-success/) - Bryan Barletta reflects on podcasting’s big day at SXSW 2024 and what events like Sound Summit mean for the industry’s future. - [Podcasting Licensed Music - It’s Time](https://soundsprofitable.com/article/podcasting-licensed-music-its-time/) - Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen. - [Meet Your New Co-Host](https://soundsprofitable.com/article/meet-your-new-co-host/) - A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. - [The Subtle Key to Podcasting's Persuasiveness](https://soundsprofitable.com/article/the-subtle-key/) - Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. - [Reintroducing Podcasting](https://soundsprofitable.com/article/reintroducing-podcasting/) - If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. - [Knowing Half The Battle in Podcasting](https://soundsprofitable.com/article/knowing-half-the/) - With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. - [The “Why” of Your Podcast](https://soundsprofitable.com/article/the-why-of-your-podcast/) - Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover. - [The 25 Hour Day](https://soundsprofitable.com/article/the-25-hour-day/) - Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. - [SXSW x Podcasting](https://soundsprofitable.com/article/sxsw-x-podcasting/) - Pack your bags, because the Business of Podcasting takes center stage this year at SXSW. - [Podcast Acquisitions & Investments - 2023 Industry Recap](https://soundsprofitable.com/article/industry-recap-2023/) - Let’s kick off 2024 with a look back at notable acquisitions, investments, and podcasting’s evolution over the past year. - [10 Critical Facts about Video and Podcasting for Success in 2024](https://soundsprofitable.com/article/10-critical-facts-about-video/) - Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study. - [The Partial Attention Economy of Video Podcasting](https://soundsprofitable.com/article/12-07-article/) - When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it. - [Putting Success In Your Way With Video](https://soundsprofitable.com/article/putting-success-in-your-way/) - With the growth of video podcasting, it’s time to re-examine how podcasting thinks about audiences watching podcasts instead of listening. Tom Webster breaks down the differences, and how the two aren’t mutually exclusive. - [Confused About Video? The Listeners Aren’t!](https://soundsprofitable.com/article/confused-about-video/) - While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery. - [Podcasting Lessons From Dogs](https://soundsprofitable.com/article/podcasting-lessons-from-dogs/) - This week Tom reflects on why podcasts with multiple hosts need an Abbot to their Costello. A traffic cop to direct the flow of conversation when need be. - [Making The Case for Podcasting](https://soundsprofitable.com/article/making-the-case/) - Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. - [Brands in Audio - A New Platform for Branded Podcasts](https://soundsprofitable.com/article/brands-in-audio/) - How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio. - [How Branded Podcasts Might Be One Key To New Listeners](https://soundsprofitable.com/article/how-branded-podcasts-might/) - This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting - [Why Branded Content Could Be Bigger Than You Think](https://soundsprofitable.com/article/bigger-than-you-think/) - Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. - [Joint Statement on the Continued Integrity of the Download Metric](https://soundsprofitable.com/article/download-integrity-release/) - Bryan Barletta explains recent collaborative progress made by the podcasting industry to enhance the credibility of the download metric, and what it means for the future. - [Ad Impression Discrepancy Is Solvable In Podcasting](https://soundsprofitable.com/article/ad-impression-discrepancy-is-solvable-in-podcasting/) - Third party impression tracking is almost mandatory now in digital advertising while almost wholly ignored in podcasting. When implemented in podcasting, we can often see significant impression discrepancies between ad server and tag vendor, without a clear understanding of why. This post outlines this issue and presents a solution for solving this problem for good. - [Geolocation Misses The Mark In Podcast Targeting](https://soundsprofitable.com/article/geolocation-misses-the-mark-in-podcast-targeting/) - Have you ever wondered how accurate location targeting can really get in podcast advertising? The dream of targeting a specific individual or even a household is such a strong narrative across all forms of digital advertising, but what can you really do with just an IP address? - [Apple Podcasts watchOS Downloads Under Fire](https://soundsprofitable.com/article/apple-podcasts-watchos-downloads-under-fire/) - In a statement titled “Apple watchOS Duplicates Podcast Downloads Resulting in Inflated Reporting: Filtering Guidance” released on August 26th, 2020, the IAB Tech Lab stated a clear recommendation: […] that Apple Podcasts app watchOS user agent requests should be filtered out altogether up front and not be counted as unique downloads/listeners. What does that mean - [Does The Loss of Digital ID Impact Podcast Advertising?](https://soundsprofitable.com/article/does-the-loss-of-digital-id-impact-podcast-advertising/) - The digital ad space is watching as the bottom falls out of their data collection methods. But how exactly does Apple’s Age of Privacy impact podcasting? What’s Happening in Digital Casey Newton wrote a fantastic article last week on Apple’s iOS 14 privacy changes. Any app that wants your Identifier for Advertising (IDFA) will have to ask - [Bringing podcasting together, one user agent at a time](https://soundsprofitable.com/article/bringing-podcasting-together-one-user-agent-at-a-time/) - Building a better community through user agents Podcasting is brilliantly different. Unlike its digital predecessor, there’s unparalleled collaboration. The Open Podcast Analytics Workgroup (OPAWG) shows that our space can come together to better document and improve an area that takes considerable effort to manage: user agents. So what is a device user agent? We talk a lot - [You’re incorrectly identifying up to 50% of your user agents](https://soundsprofitable.com/article/youre-incorrectly-identifying-up-to-50-of-your-user-agents/) - Chances are you’ve seen a podcast download report showing podcast players like Chrome and Safari. But those aren’t the players, just the way some episodes are being streamed. Device user agent gets you 50% of the way toward correctly identifying your audience. That other 50%? It requires a little more effort for a lot more - [How many listeners is your IABv2 certification worth?](https://soundsprofitable.com/article/how-many-listeners-is-your-iabv2-certification-worth/) - The Indian market is booming for cellphones and podcasts. But without a clear stance on how to handle IPv6, podcast ad tech companies will need to decide how many listeners they’re willing to ignore before they risk their IABv2 certification. - [Programmatic Advertising: the Hero Podcast Publishers Need](https://soundsprofitable.com/article/programmatic-advertising-the-hero-podcast-publishers-need/) - The most vocal opponents of programmatic advertising in podcasting are the ones that have the most to lose. But for publishers looking for more control and freedom, it’s a breath of fresh air. - [The Solution for Privacy in Podcasting](https://soundsprofitable.com/article/the-solution-for-privacy-in-podcasting/) - While very little has changed in the podcasting privacy space over the last two years, the conversation has taken center stage. But there’s a straightforward fix that isn’t being implemented because of a lack of collaboration. - [Spotify is in podcasting to win](https://soundsprofitable.com/article/spotify-is-in-podcasting-to-win/) - Spotify is constantly working on features and creating or buying exclusive content to draw podcast listeners to their platform. For listeners, the features are amazing, but they all have one thing in common: content created is limited to Spotify’s walled garden. Sure, it’s a walled garden with some 300 million active users, but… some would say that’s bad news for the rest of the podcasting industry. - [Can You Target Podcast Listeners By Demographic?](https://soundsprofitable.com/article/can-you-target-podcast-listeners-by-demographic/) - Demographic targeting rightfully receives attention from advertisers and agencies, but what are its limits within podcasting? Should we be aiming for the hyper-targeted individual or instead focus on the digital household? - [Brand Safety is Here: Let’s Use It](https://soundsprofitable.com/article/brand-safety-is-here-lets-use-it/) - Every tool that podcast adtech can provide to make our space feel like display or video should be treated as a high priority. Brand safety is an easy checkmark on an otherwise long list of requests, so why aren’t more hosting platforms offering it? - [Post-roll Is Bullshit](https://soundsprofitable.com/article/post-roll-is-bullshit/) - Preroll. Midroll. Post-roll. We’re told that all three are part of a successful ad strategy for podcasts. But what if I told you that many of the most successful publishers in the space don’t find a lot of value in postroll, and their advertisers seem even less interested? - [No, The Spotify and Megaphone Deal Won't Put an End to Podcasting](https://soundsprofitable.com/article/no-the-spotify-and-megaphone-deal-wont-put-an-end-to-podcasting/) - Spotify’s purchase of Megaphone consumed the podcast newscape last week. While definitely attention grabbing, the move marks a departure from Spotify’s previous strategy. And this new approach will be a massive boon, not bust, for the entire podcast advertising industry. - [The French Exception: Podcast Measurement](https://soundsprofitable.com/article/the-french-exception-podcast-measurement/) - Sarah Toporoff reached out to me on the first day that Sounds Profitable went live. Sarah has such a unique perspective in podcasting and radio, coming from the US but having spent the last 10 years in France. It was a no brainer to pass Sarah the mic and let her tell you all about - [The Podscape: A Map of the Podcast Advertising Landscape](https://soundsprofitable.com/article/the-podscape-a-map-of-the-podcast-advertising-landscape/) - Navigating the podcast advertising space can be a bit overwhelming, especially without any sort of map. So, in collaboration with Magellan AI, we took our best shot at outlining the industry to give those old and new in the space a better starting point for viewing the podcast advertising ecosystem. The Podscape In September, Cameron Hendrix - [IAB Podcast Measurement v2.1 - What You Need to Know](https://soundsprofitable.com/article/iab-podcast-measurement-v2-1-what-you-need-to-know/) - Reading the press release for the v2.1 update to the IAB Podcast Measurement Technical Guidelines, you’d think that something revolutionary was coming from the organization. Unfortunately, the press release was more fanfare than progress and provides very little time for public comment. Admitting Bias I think it’s only fair for me to come clean: I dislike the Interactive - [Understanding Lift Reports - Pt. 1](https://soundsprofitable.com/article/understanding-lift-reports-pt-1/) - Determining the success of a campaign is not an easy task. In podcasting, one style of reporting has received the lion’s share of attention: the campaign lift report. As you prep your final campaigns of the year, let’s skip ahead to what will be waiting for many of you in January: understanding and explaining the results of a lift report. - [Understanding Lift Reports - Pt. 2](https://soundsprofitable.com/article/understanding-lift-reports-pt-2/) - In part 1 last week, I set the foundation to help us better understand campaign lift reports and spent some time reviewing the hold out group methodology. This week we’re making things a bit more relevant by explaining how Chartable, Claritas, and Podsights run their lift reports. It’s all About Style Data, by its very definition, is objective. Data - [Happy New Year From Sounds Profitable](https://soundsprofitable.com/article/happy-new-year-from-sounds-profitable/) - It’s the Monday before the end of 2020. You’ve had your fill of 2020 reflections and 2021 predictions. So I’m flipping the script and talking about something far more interesting: you. - [It's Time For Every Podcaster To Take DAI Seriously](https://soundsprofitable.com/article/its-time-for-every-podcaster-to-take-dai-seriously/) - Whether you’re the type of podcaster who makes big resolutions for their show each year or not, I have one for you: Get comfy with DAI - dynamic ad insertion. Because even if you don’t think you need it… you need it. Or better said, you’ll be able to do so much more once you embrace the flexibility DAI provides. - [Let’s Make Podcasting Metrics More Meaningful](https://soundsprofitable.com/article/lets-make-podcasting-metrics-more-meaningful/) - The quest for client-side data has cost us easily a year of progress. Instead of wasting any more time on what other advertising channels have that podcasting lacks, let’s do more with the data we have, as we’ve barely scratched the surface so far. - [Don't Forget The Intangibles of Podcast Advertising](https://soundsprofitable.com/article/dont-forget-the-intangibles-of-podcast-advertising/) - Advertising campaigns are an investment. With any investment, there needs to be a measurable payoff. Understanding the success of a podcast advertising campaign isn’t straightforward. While the basic calculation of money spent minus profits earned is correct, it’s the “profits earned” bit that’s often difficult to get a full picture of, both during and after the campaign. That’s why many podcast advertisers turn to survey-based brand lift studies. - [How To Buy Host-Read Ads At-Scale](https://soundsprofitable.com/article/how-to-buy-host-read-ads-at-scale/) - Using podcasts to promote your brand with a host-read is a smart play. But doing it cost-effectively at-scale is a huge challenge for brands. Finding the right shows, negotiating the right rates, and verifying the host correctly represented your brand all take time. So here’s a map charted by a brand with nearly $500k yearly ad spend budget, and you can figure out exactly how far down the path you want to go yourself. - [Finally, Sounds Profitable Has a Podcast](https://soundsprofitable.com/article/finally-sounds-profitable-has-a-podcast/) - Talking about podcast adtech is easy for me to do. Breaking the tech down and making it accessible to all of you is a skill I’ve worked hard to refine. But the one major gap in Sounds Profitable was that it lacked a podcast. I wasn’t actively putting any of my own advice to use for you to experience first hand. So this week I fixed that, and I’m here to walk you through my entire process. - [Upgrading Broadcast Syndication For Podcasting](https://soundsprofitable.com/article/upgrading-broadcast-syndication-for-podcasting/) - Podcast adtech—dynamic insertion, specifically— is often shunned by well-meaning podcasters who want ultimate control over their episodes, ensuring the best possible listener experience. But this baby-with-the-bath-water stance means they are missing out on deliberate and controllable ways to collaborate with other podcasters to make better content, expand their reach, and give their listeners more than they can do on their own. - [How Dynamic Ad Insertion Actually Works](https://soundsprofitable.com/article/how-dynamic-ad-insertion-actually-works/) - Dynamic ad insertion is the most fundamental part of podcast advertising technology. It’s a building block that enables attribution, lift reports, surveys, and of course clever creative opportunities. So this week, instead of just talking about how dynamic ad insertion works, let’s explore it with a live demo. Don’t miss the details of our new referral program, at the bottom of the article! - [Podcast Attribution in a Privacy-Focused World](https://soundsprofitable.com/article/podcast-attribution-in-a-privacy-focused-world/) - The privacy-first movement is continuing to ramp up, with no signs of slowing down. That means that it’s time that those involved in the podcast adtech industry start defining their position. Choosing to completely opt out of attribution in this privacy-focused world is an option, but it’s not the only option. - [There Are No Shortcuts in Podcast Advertising](https://soundsprofitable.com/article/there-are-no-shortcuts-in-podcast-advertising/) - Dropping one tiny URL into your hosting platform and immediately being able to fill your episode with programmatic ads sounds great, but there’s a trade-off. Sure, it’s a great option to experiment with podcast adtech without overcommitting. But at the end of the day, if you need more out of your hosting provider, it’s time to fully commit to another one, not sit uncomfortable between two. - [We Need More Women Working In Adtech](https://soundsprofitable.com/article/we-need-more-women-working-in-adtech/) - Allowing podcast adtech to remain unbalanced along gender lines will only hurt podcasting’s growth as a medium that can hold its own alongside all major forms of media. - [Podcast Streaming is a Myth](https://soundsprofitable.com/article/podcast-streaming-is-a-myth/) - Finding the holy grail of actually understanding real listener metrics is a worthy quest. But we’re a long ways from it, no matter what you may have heard. Do concepts like streaming and progressive downloads get us closer? They should, but both terms have lost their technical meanings and have become marketing-speak. - [Podcast Prefix Analytics Explained](https://soundsprofitable.com/article/podcast-prefix-analytics-explained/) - Getting accurate statistics in podcasting is much harder than it should be. Because of that unfortunate reality and the fact that advertisers demand more accountability, prefix analytics companies exist. But a lot of confusion surrounds these providers, which is also unfortunate. So today, I’m going to get back to the basics, by explaining how they work, what they do, and why you probably should be using them on your podcast. - [Sounds Profitable’s Premium Blend](https://soundsprofitable.com/article/sounds-profitables-premium-blend/) - Some podcasters turn to premium feeds as a direct revenue source, charging their listeners a fee to access “premium” or “ad-free” content. Good work if you can get it, for sure! But there’s another benefit premium feeds can offer podcasters that can be much more valuable than subscription fees: Data. - [The Influencer Marketing Advantage](https://soundsprofitable.com/article/the-influencer-marketing-advantage/) - I’ve been a big fan of Shreya’s writing with Inside Podcasting and her desire to apply everything she learns in the podcasting space. Her strong marketing background in other digital channels has made for some great conversations, including one that we both thought would make a great article. So let’s dive into the differences, or lack thereof, between social media influencer marketing and podcasting. - Bryan - [Up Next - A Podcast UpFront](https://soundsprofitable.com/article/up-next-a-podcast-upfront/) - As someone interested in podcasting adtech, you’re probably familiar with the concept of “upfronts”. More than a year into a pandemic, you’ve probably also witnessed a lot of podcasting’s upfronts become virtual events. But I think we can do better. I think we can actually leverage the power of podcasting to… well, power podcasting upfronts and podcasting events in general. So let’s launch one together. - [How To Explain Podcast Impression Tracking To Digital Ad Buyers](https://soundsprofitable.com/article/how-to-explain-podcast-impression-tracking-to-digital-ad-buyers/) - Generally speaking, ad buyers are smart cookies. But for many, podcast advertising is just weird enough to keep them from playing in our growing pond. That’s why it’s incumbent on all of us to meet them halfway, taking the time to show them that just because podcast advertising is different, it doesn’t mean it’s not right for them and their clients. We too have rich and robust data to share with them when we collaborate together. - [Where Vanity URLs and Promo Codes Fall Short](https://soundsprofitable.com/article/where-vanity-urls-and-promo-codes-fall-short/) - If a tree falls in the forest and no one is around to hear it, does it make an attributed impression? Tortured metaphor aside, tracking the success of a podcast ad campaign is a tricky proposition for many reasons. And while plenty of direct response advertisers hang their hats on conversion-based tracking methods, not all options are created equally. - [Let’s Make Podcasts More Accessible](https://soundsprofitable.com/article/lets-make-podcasts-more-accessible/) - I’m very excited to share this week’s guest article with you by Caroline Mincks. It’s so easy to dismiss adding transcripts to a podcast, especially with a massive lack of uniformity between podcast players. And while I hope the podcasting space normalizes having transcripts out of the goodness of its heart, every podcast that isn’t currently using them is absolutely missing out on an audience hungry for content. - [Up Next: A Better Way To Buy Podcast Ads, and More](https://soundsprofitable.com/article/up-next-a-better-way-to-buy-podcast-ads-and-more/) - One of podcasting’s superpowers is the on-demand nature of our content. So why aren’t more publishers embracing the process of podcasting when it comes to selling podcast ad inventory or their services at up front events? - [The hidden costs of in-app paid podcast subscriptions](https://soundsprofitable.com/article/the-hidden-costs-of-in-app-paid-podcast-subscriptions/) - Listener-direct podcast monetization is getting a huge shot in the arm, with both the two biggest listening apps soon to add a click-once-to-pay feature to enable paid subscriptions directly in-app. Well, mostly directly. Should you rush to try out this new monetization tool? Probably, but you need to know fully what you’re leaving behind. - [The Future of Podcast Ads Is VAST](https://soundsprofitable.com/article/the-future-of-podcast-ads-is-vast/) - It’s hard to scale podcast advertising. To hit the projected billions of dollars in podcast ad spend in the coming months, it’s going to take a shift in mindset. Luckily, the technology to make podcast ad placement much more efficient already exists and is straightforward to integrate across all of podcasting. Here’s a primer for you. - [How To Write Podcast Ads That Sell](https://soundsprofitable.com/article/how-to-write-podcast-ads-that-sell/) - Providing real, tangible examples of how to put podcast adtech and advertising to good use is a major focus for Sounds Profitable. So this week, I’m excited to share with you a custom-made host read ad for Sounds Profitable’s Premium Feed and the process Stew Redwine of OXFORd Road used to build it, to encourage everyone out there looking to promote their premium feeds that we need to treat that promotion just like the ads we make to sell underwear. - [Ad Delivery vs Downloads In Podcast Adtech](https://soundsprofitable.com/article/ad-delivery-vs-downloads-in-podcast-adtech/) - Want to rile up a room full of podcasters without asking them what microphone is the best? Ask them if they think there’s a difference between ad delivery and downloads. And then stand back. Lucky for you, there’s no need to weigh in on the controversy. This quick primer will better equip you to understand what to count, and why it’s important for your podcast ad campaigns. - [I Want YOU To Join Podcast Advertising](https://soundsprofitable.com/article/i-want-you-to-join-podcast-advertising/) - Right now is the golden moment for anyone who wants to break into podcast advertising. But it won’t always be that way. That’s the message I took to Podcast Day 24, and it’s worth sharing with you as well. - [Buying vs Building Unique Podcast Adtech](https://soundsprofitable.com/article/buying-vs-building-unique-podcast-adtech/) - Podcast adtech is still quite new, with plenty of forward-thinking agencies building tech to set themselves apart from the competition. But that’s not the only way to make a truly unique product offering that lets you carve out a nice niche for yourself while leaving the tech debt on someone else’s shoulders. - [Added Time Isn’t Added Value](https://soundsprofitable.com/article/added-time-isnt-added-value/) - There’s a misconception in podcast advertising that paying for a shorter ad spot and getting a longer read is added value. Not only is that predatory behavior that publishers should be pushing back against, but longer doesn’t always mean better. Danny Sellers, Podcast Partnership Manager at Gumball joins us this week as a guest author, working with Headgum founders Jake and Amir and the Helix brand to make this point crystal clear. - [Never Let An Ad Slot Go Empty](https://soundsprofitable.com/article/never-let-an-ad-slot-go-empty/) - Bold statement, but I think your audience should always hear ads in your ad-supported podcast’s episodes. Not all ads are created equal, and a careful strategy of running the right ads at the right time needs to be in place so they benefit you, the advertisers, and your audience. - [Tracking Podcast Ad Performance That’s Hard To Track](https://soundsprofitable.com/article/tracking-podcast-ad-performance-thats-hard-to-track/) - Ford Motor Company doesn’t have coupon codes. They don’t use vanity URLs. But they know exactly how their ads perform. Podcast advertisers can use similar tools to get a much better picture of how their ads perform as well. Here’s how. - [We had a baby](https://soundsprofitable.com/article/we-had-a-baby/) - Big news! The Barletta household welcomed Bridger Barletta into the world on July 24th. Sierra is doing amazing. Theo is thrilled Bridger doesn’t have brown eyes like me. I’m over the moon with happiness and love. Sounds Profitable is just under a year old, so the idea of taking time off of any kind was - [The Podcast Industry In Podcast Form](https://soundsprofitable.com/article/the-podcast-industry-in-podcast-form/) - You know how everyone says how “intimate” the podcasting medium is? It may be cliche, but it’s also kinda true. So I thought, “why not let podcast companies demonstrate that intimacy to the world and their new hires using a podcast?” And with that, a new project was born. - [How Audio Quality Impacts Your Brand](https://soundsprofitable.com/article/how-audio-quality-impacts-your-brand/) - Marcus dePaula doesn’t care if you are a podcaster, video streamer, or a Zoom user: the type of mic we use and how we use it is the most critical part of our online communication that too many people don’t think about. - [Who Wins When IP Addresses Disappear?](https://soundsprofitable.com/article/who-wins-when-ip-addresses-disappear/) - Apple giveth and Apple taketh away. At least, that’s what seems to be happening with one of the internet’s foundational pieces: IP addresses. Leaving motivations aside for a moment, this move could have a chilling effect on podcasting and force more of what we don’t want: consolidation. - [Apple Almost Made Podcast Stats Better](https://soundsprofitable.com/article/apple-almost-made-podcast-stats-better/) - It’s a myth that podcasting doesn’t have the analytics advertisers want. But that doesn’t mean the analytics we have can’t be improved upon. A recent “bug” from Apple Podcasts showed us how it can be made better. But is our industry ready for the fix? - [A Deepdive Into Podcast AdTech](https://soundsprofitable.com/article/a-deepdive-into-podcast-adtech/) - I remember a time when it was fairly simple to be well versed in all aspects of podcast adtech. But that was when there were half a dozen tools and service providers. Today, there are several dozen, and it’s hard for anyone to keep up. That’s why I created the Product Deepdive series—the no marketing BS, on-demand solution that allow you to learn how all of this actually works. I’m excited to share this recap of the products and services we’ve covered so far, and what’s to come. - [You work in audio ad-tech. So listen to it.](https://soundsprofitable.com/article/you-work-in-audio-ad-tech-so-listen-to-it/) - To celebrate one year of Sounds Profitable, James Cridland, Editor of Podnews and the man who took a chance on this crazy idea of a podcast adtech newsletter, reminds all of exactly why we need to consume our own content and use our own tools. - [Unlocking More Inventory With Audience Insights](https://soundsprofitable.com/article/unlocking-more-inventory-with-audience-insights/) - When we talk about adtech, we’re talking about it from the point of view of executing a campaign, most of the time. There’s such emphasis on the individual campaign that it can be real easy to lose track of the big picture. - [Getting UpFront About Programmatic Podcast Ads](https://soundsprofitable.com/article/getting-upfront-about-programmatic-podcast-ads/) - Way too much vitriol is indiscriminately flung around about programmatic advertising in podcasting, often by outsiders from the digital ad world or journalists who just don’t get what makes podcast advertising different. Though truth be told, many podcast adtech players aren’t helping either, by thumbing their nose at the realities that face savvy buyers. But by examining those realities and meeting in the middle, everyone wins. - [A Real-Time Look at Apple’s Private Relay](https://soundsprofitable.com/article/a-real-time-look-at-apples-private-relay/) - With Apple’s iOS 15 now live, their iCloud Private Relay service is now a reality. We’ve talked about where this road can likely lead, but what’s the impact today? - [Why to invest and advertise in the Latino Podcast Segment](https://soundsprofitable.com/article/why-to-invest-and-advertise-in-the-latino-podcast-segment/) - In the past few months, I’ve had the opportunity not only to learn from Gabriel Soto of Edison Research but also the privilege to share a virtual stage with him. As one of the authors of the Latino Podcast Listener Report, Gabe is the perfect person to write to all of you, while you’re planning out 2022, on why you should be prioritizing the Latino audience and content creation in Spanish. - [Sounds Profitable en Español!](https://soundsprofitable.com/article/sounds-profitable-en-espanol/) - Spend any time with any podcast directory, and you’ll see a wild amount of English-language shows. But English is the primary language for less than 5% of the global population. Thanks to some clever new tech, podcasts could be made available in multiple languages. Without sounding like an 80s robot. - [Spotify Is Making Anchor A Serious Advertising Channel](https://soundsprofitable.com/article/spotify-is-making-anchor-a-serious-advertising-channel/) - Anchor gets a lot of flack from podcast pundits who’ve labeled Anchor a playground for less-than-serious people who are… well, playing around with podcasting. But Spotify didn’t buy Anchor because it’s a fun place to play at podcasting. They saw a business case. A business case that goes much further than simply Anchor and Spotify. - [Come For Spotify. Stay For Podcast Advertising](https://soundsprofitable.com/article/come-for-spotify-stay-for-podcast-advertising/) - Spotify’s new offerings for buyers of podcast advertising are, if I’m being honest, quite extraordinary. But far from benefiting only Spotify (though Spotify will see plenty of benefits), I think these moves will benefit all of podcast advertising. And that’s a good thing! - [Debunking Podcast Myths, X Fronts Style](https://soundsprofitable.com/article/debunking-podcast-myths-x-fronts-style/) - Our industry is one of the most fun I’ve ever had the pleasure of being part of. So when the team at Advertisecast and Work x Work asked me to participate in The X Fronts, an indie podcast up front, I jumped at the chance to help educate the audience while also making them laugh. Or at least sigh really loudly. - [Ad Wars - comparative advertising](https://soundsprofitable.com/article/ad-wars-comparative-advertising/) - Whenever I have a question of the history of advertising, I always reach out to Stew Redwine, Creative Director at OXFORd Road. Over the past few months, I’ve read press releases and marketing material from podcast companies going out of their way to swipe at their competitors. Nothing could be more offputting to me, but I wanted to learn from an expert. - [Stop Making Creative An Afterthought](https://soundsprofitable.com/article/stop-making-creative-an-afterthought/) - With the exception of the Super Bowl, no one remembers what show or network aired a memorable commercial. It’s the creative that sticks in our brains and gets us to take action, not the placement. Is there a way to get memorable, engaging and creative ads in podcasting without ruining what makes podcast advertising so effective? - [Give Yourself The Gift Of Apple Podcast Subscriptions](https://soundsprofitable.com/article/give-yourself-the-gift-of-apple-podcast-subscriptions/) - Apple Podcasts Subscriptions are here to stay. And it’s pretty clear they’re just getting started. But for the first movers leaning into the offering, reaping the benefits of a tighter integration with the service that still commands the lion’s share of podcasting attention, the results might just seem like a holiday miracle. - [A Brand Perspective - Füm](https://soundsprofitable.com/article/a-brand-perspective-fum/) - We talk a lot about brands easing into podcast advertising, but what about if a brand had no choice but to go all in? Adam McNeil and the team at Füm lived that experience this year, and were very open with sharing their full experience. - [I'm Launching The Podscape Podcast](https://soundsprofitable.com/article/im-launching-the-podscape-podcast/) - The Podscape provides an amazing view of the hundreds of companies in the podcast industry, all on one page. But sometimes, we need a bit more information that we can get from a category and a logo. While company websites get us halfway there, The Podscape Podcast passes each company the mic, asking them to answer clearly and concisely “what do you do?” - [Podcast Advertising Predictions: Then And Now](https://soundsprofitable.com/article/podcast-advertising-predictions-then-and-now/) - While many people roll their eyes at end-of-year predictions, I find them incredibly interesting. You can tell who truly believes in what they’re saying and who is reiterating a company point of view. It also absolutely should influence who you interact with in the coming year. So, in an effort to convince all of you to interact with me more next year, let’s take a look at what I thought would happen in 2021 and what I think is going to happen in 2022. - [2021 Podcast Acquisitions and Funding - A Recap](https://soundsprofitable.com/article/2021-podcast-acquisitions-and-funding-a-recap/) - Last year was a busy year for acquisitions and funding in the podcasting space, and there’s a good chance some of it passed you by. So today, I’m running down the acqusitions that mattered, with some color commentary on what these moves might mean for the future of podcasting. And as a special bonus, I teamed up with Evo Terra to bring you an audio version of this as well. We’re using it as a pilot for something new which we’re calling The Download. If you’re reading this, there’s a very good chance you work in the business of podcasting, and that’s the audience for this new show. The pilot episode of the Sounds Profitable podcast feed today, and I’ll have more information for you as we solidify a few things in the coming days. For now, let’s get into it. - [Happy Holidays from Sounds Profitable](https://soundsprofitable.com/article/happy-holidays-from-sounds-profitable/) - This is the second holiday season that I get to celebrate running Sounds Profitable, and I truly mean it that without your support, as readers and sponsors, none of this would be possible. Next week, I’ll be writing all about my 2022 plans, but for today, I’d like to leave you with two presents… - [Sounds Profitable's 2022 Outlook](https://soundsprofitable.com/article/sounds-profitables-2022-outlook/) - My absolute favorite part about building Sounds Profitable has been the ability to do it publicly. Getting buy-in from readers and sponsors as ideas become projects and iterating with them between announcement and release has led to some really cool ideas. So today, I want to run through what’s sticking around from 2021 and what new things are coming that I’d like your help on in 2022. - [Podcast Merchandise and Partnerships that Make Sense](https://soundsprofitable.com/article/podcast-merchandise-and-partnerships-that-make-sense/) - Many podcasts sell branded merchandise. But one show, Were You Raised By Wolves?, has leveraged their online store, combining unique products and partnerships to get measurable results. Today, an exchange between the show’s creator, Nick Leighton, where I seek to learn more about their approach to branding, eCommerce, and creating merchandise that just makes sense. If you offer merch or are thinking about adding merch, you’ll get a lot from this conversation. - [What is Good Data?](https://soundsprofitable.com/article/what-is-good-data/) - Welcome to Good Data. In this monthly series from Sounds Profitable, we mine the latest audio industry studies and spotlight valuable insights. From audience behavior, revenue trends, programming opportunities, and promising platforms… #GoodData͏📊 is your quick and dirty rundown of the numbers that matter most in the pod biz. - [Solving Podcasting's Programmatic Issues With Trust](https://soundsprofitable.com/article/solving-podcastings-programmatic-issues-with-trust/) - Programmatic ads in podcasting have a perception problem. And, if I’m honest, a reality problem. But the solution to these problems isn’t “let’s do away with programmatic” and a reliance on nothing but high-touch host-read ads for podcasting. Instead, we need to refocus our attention on what’s really behind the problem, and work together to solve it at all levels. Here’s how we start. - [Measuring the ROI of Your Branded Podcast](https://soundsprofitable.com/article/measuring-the-roi-of-your-branded-podcast/) - Podcast advertising is such a good first step for brands entering our ecosystem, but they don’t have to stop there. Branded podcasts, when done correctly and for the right reasons can provide a similar, if not larger bang for the buck. Fatima Zaidi, CEO and Founder of Quill Inc. shares the math that will help every agency and advertiser evaluate branded podcasts as a viable solution. - [The Many Flavors of Dynamic Ad Insertion](https://soundsprofitable.com/article/the-many-flavors-of-dynamic-ad-insertion/) - Dynamic Ad Insertion has always been the core of podcast adtech, and in 2021 we saw an increase in adoption of it from hosting platforms, publishers, and advertisers. But DAI for podcasting was built without any form of centralized framework, meaning that each platform’s interpretation can be and often is different. Breaking down those differences is our first step towards building a universal framework. - [The Most Sellable Podcast Programming Right Now](https://soundsprofitable.com/article/the-most-sellable-podcast-programming-right-now/) - Welcome back to #GoodData͏📊, where we decipher podcast industry data stories into actionable insights. This month, we’re diving into what type of podcasts have the most success selling ads. - [In Defense of Third-Party Podcast Solutions](https://soundsprofitable.com/article/in-defense-of-third-party-podcast-solutions/) - As podcasting has grown, so too have grown the demands of those paying the bills with their precious advertising dollars. In recent years, a crop of tools sprung up to address those demands, and now two of the leading companies in that space have been scooped up by Spotify. A solid business move on their part, but one that demands action from the podcast industry at large. - [Podcasting Needs Third-Party Verification](https://soundsprofitable.com/article/podcasting-needs-third-party-verification/) - I’m as excited as anyone that podcast advertising is finally a billion-dollar business in the US. But I’m also a realist, and I know that as we grow, it’s important we embrace the standards that ad buyers have come to expect with other forms of advertising. Making an industry-wide commitment to third-party verification is a good start. Here’s why. - [The End Of Gatekeeping In Podcasting](https://soundsprofitable.com/article/the-end-of-gatekeeping-in-podcasting/) - Sounds Profitable is pleased to continue its tradition of celebrating women in podcasting as part of Women’s History Month. Building on Twila Dang’s writing from last year, We Need More Women Working in Ad Tech, the 2022 edition offers unfettered access to what the women building this industry think about our collective responsibility to elevate underrepresented voices. - [Women Podcast Listeners: What We Know](https://soundsprofitable.com/article/women-podcast-listeners-what-we-know/) - Welcome back to #GoodData͏📊, where we decipher podcast industry data stories into actionable insights. This month is part deux of our women in podcasting double feature. If you missed part one, you should fix that. Though feel free to read it after this piece. - [The Many Flavors of Sounds Profitable](https://soundsprofitable.com/article/the-many-flavors-of-sounds-profitable/) - I can’t tell you how pleased I am that you and others like you love what we’ve made here at Sounds Profitable. In fact, we’ve made so much that we’ve spun up a host of new podcasts and other media properties. So many that it makes sense for me to give you a rundown of what you might have missed! - [Making Competitive Separation A Priority](https://soundsprofitable.com/article/making-competitive-separation-a-priority/) - Everyone loves choices, but no one wants to hear three different ads from three different competing services in a podcast episode. That’s a bad listener experience and just bad business. Luckily, it’s something we can improve so that more businesses feel comfortable shifting more of their ad dollars to podcasting. - [What Podcast Ad Buyers Want (What We Really Really Want)](https://soundsprofitable.com/article/what-podcast-ad-buyers-want-what-we-really-really-want/) - Podcast advertising isn’t unique. The challenges and opportunities we face mimic what was faced in display, audio, and video over the last two decades. Where we differ is our unique opportunity to learn from that history and build a better path forward. Strong opinions backed up by action can create change. And those effecting change in any other industry would be reluctant to share their thoughts with anyone but their clients. But not in podcasting. Today, I’m incredibly excited to share with you this guest piece from Krystina Rubino of Right Side Up, who has spent the last six of her 15-years in digital advertising focusing on offline and podcasting. Which is more than long enough to see the patterns start to repeat. - Bryan - [Transcripts As A Requirement For Podcast Advertising](https://soundsprofitable.com/article/transcripts-as-a-requirement-for-podcast-advertising/) - Most countries have accessibility requirements codified into law, so it’s surprising that after two decades transcripts are still barely used in podcasting. It’s a classic chicken-and-egg dilemma. But the podcast advertising industry could use its power for good and push more publishers and hosting platforms to ramp up development efforts and standards adoption. And we’ll reap the benefits! - [Podcasts vs Other Media: What’s The Appeal?](https://soundsprofitable.com/article/podcasts-vs-other-media-whats-the-appeal/) - Welcome back to #GoodData͏, where we read up on the latest podcast data so you don’t have to. This month, we’re going back to basics. Why are podcasts the “it” girl right now, for listeners and advertisers? Let’s find out what the latest numbers have to say. - [Making Space For New Podcast AdTech](https://soundsprofitable.com/article/making-space-for-new-podcast-adtech/) - There’s little doubt that third-party services are good for podcasting. But the track record for said third-party services and how our industry has adopted them isn’t all that rosy. We can— and must — do better, by embracing better education, having some skin in the game when it comes to certification, and understanding the issues surrounding ownership. - [Why the Podcast Business Won’t Turn Into The Film/TV Business](https://soundsprofitable.com/article/why-the-podcast-business-wont-turn-into-the-film-tv-business/) - As podcasting grows, more and more “Hollywood-like” deals are being minted, which look quite similar to legal arrangements for films or television shows. And that’s not a great thing. Podcasting has its own unique qualities. Qualities that justify a unique type of deals that work just for podcasting. - [I Hear Things About The Future Of Audio](https://soundsprofitable.com/article/i-hear-things-about-the-future-of-audio/) - Making podcasting better. That’s a pretty common refrain here in the virtual halls of Sounds Profitable. And today, we’re excited to announce our next commitment to that goal via an exciting addition to our team and offerings. - [Beyond Podcasting’s Prefix Analytics](https://soundsprofitable.com/article/beyond-podcastings-prefix-analytics/) - One of the biggest shake-ups in podcasting this year was the loss of our primary neutral third-party prefix trackers. The companies are still here and provide great data, but ownership matters. Replacement services are spinning up, but there’s another solution that’s potentially better: first-party data. And here’s how we get there. - [Do You Know Where Your Data Has Been?](https://soundsprofitable.com/article/do-you-know-where-your-data-has-been/) - Senior VP at Edison Research, Tom Webster (who joins Sounds Profitable next month) makes an impassioned plea to everyone releasing research in and around the podcasting space: do better with transparency about the methodologies used. - [Announcing Podcasting’s Business Leaders Summit](https://soundsprofitable.com/article/announcing-podcastings-business-leaders-summit/) - Podcasting already has its share of great podcast events. But here at Sounds Profitable, we think there’s room for more. So this summer, we’re putting our money where our mouths are and are happy to make this exciting announcement for an event that we know you’re going to love to attend. - [A Tale Of Three Rankers](https://soundsprofitable.com/article/a-tale-of-three-rankers/) - There are multiple ways to estimate the audience of a podcast. But which is the right way? Is there a right way? Tom Webster looks at three recent podcast rankers and what we can learn from comparing them. - [Enabling Buyers Through Adtech](https://soundsprofitable.com/article/enabling-buyers-through-adtech/) - As monetization opportunities begin to expand all across the podcast industry for publishers, we need to start focusing on creating tools that allow ad buyers a more seamless buying experience while providing them the ability to execute from their own central tools. - [The Latest Data On Podcast Discoverability](https://soundsprofitable.com/article/the-latest-data-on-podcast-discoverability/) - Podcast discoverability is one of those problems that seems to plague podcasting but actually only plagues individual podcasters. A subtle difference, but an important one. In this episode of #GoodData, we’ll dig into the data of what tactics are showing results. - [Start to Finish — Cross Promotional Launch Plan](https://soundsprofitable.com/article/start-to-finish-cross-promotional-launch-plan/) - How Kast Media used two top-10 launches to provide a guidebook to podcast marketing via cross-promotions—from the beginning of the planning phase to launch week. - [Who Doesn’t Like Pizza?](https://soundsprofitable.com/article/who-doesnt-like-pizza/) - What a Baja Chicken Salad can teach us about the dangers of super-serving your current podcast audience. - [Summer of Programmatic](https://soundsprofitable.com/article/summer-of-programmatic/) - Programmatic advertising is here to stay, regardless of the resistance of some publishers and buyers. Over the course of a few articles in the coming months, I’ll try to convince even the staunchest skeptics why programmatic is a huge boon for all of podcasting. - [Pods Heard Round The World](https://soundsprofitable.com/article/pods-heard-round-the-world/) - Today’s #GoodData͏ looks at how non-US markets are driving spoken word audio consumption and why, for publishers playing the long game, having a plan to draw in global audiences will be necessary for sustaining growth. Pack your SPF because, just like summer, podcast listening is heating up everywhere. - [Black Podcasts: An Untapped Ownership Opportunity](https://soundsprofitable.com/article/black-podcasts-an-untapped-ownership-opportunity/) - The podcast industry is ready for more Black creators, startup founders, and executives. This will take a village, it requires allyship, intentionality, and strategic partnership. - [Are Programmatic Ads Bad For Podcasting?](https://soundsprofitable.com/article/are-programmatic-ads-bad-for-podcasting/) - Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. - [Programmatic Advertising for Podcasters: How to Get Started](https://soundsprofitable.com/article/programmatic-advertising-for-podcasters-how-to-get-started/) - The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is…no! And this week, we lay out a simple plan to get you up and running. - [The Podcasting Problem Hiding in Plain Sight](https://soundsprofitable.com/article/the-podcasting-problem-hiding-in-plain-sight/) - Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? - [Podcast Ad Delivery: Make Better Sandwiches](https://soundsprofitable.com/article/podcast-ad-delivery-make-better-sandwiches/) - Earlier this month, Tom Webster talked about programmatic and dynamically inserted advertising as a potential lifeline for the long tail of podcasting. Still, even with the best intentions, bad ad delivery can happen. But why does it happen? - [The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network](https://soundsprofitable.com/article/the-reality-of-podcast-economics-i-built-an-independent-womens-podcast-network/) - In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. - [Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?](https://soundsprofitable.com/article/host-reads-or-announcer-reads-in-podcast-advertising-do-we-have-to-choose/) - There is a lot of received wisdom that says a host-read ad beats an announcer-read ad in podcasting. But is this always true? And could it even be a false choice? - [Programmatic Advertising for Buyers](https://soundsprofitable.com/article/programmatic-advertising-for-buyers/) - September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. - [One Key To Growing Podcasting We Take For Granted](https://soundsprofitable.com/article/one-key-to-growing-podcasting-we-take-for-granted/) - We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. - [Sounds Profitable - Two years later](https://soundsprofitable.com/article/sounds-profitable-two-years-later/) - Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. - [Is It Time To Rethink Promo Codes?](https://soundsprofitable.com/article/is-it-time-to-rethink-promo-codes/) - With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? - [Does Podcasting have an Ad Frequency Problem?](https://soundsprofitable.com/article/does-podcasting-have-an-ad-frequency-problem/) - As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes center stage. - [What Does the Competitive Landscape for Podcasting Really Look Like?](https://soundsprofitable.com/article/what-does-the-competitive-landscape-for-podcasting-really-look-like/) - There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. - [Where Your Podcast Plays Matters More Than You Think](https://soundsprofitable.com/article/where-your-podcast-plays-matters-more-than-you-think/) - What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. - [Radio’s Seven Warnings for the Podcast Industry (Part One)](https://soundsprofitable.com/article/radios-seven-warnings-for-the-podcast-industry-part-one/) - Podcasting has had its share of bad press over the last two months, but Sounds Profitable’s Tom Webster has seen this movie before - in the Radio industry. This week, Tom kicks off a two-part series on the lessons podcasting can take from Radio’s struggles. - [Radio's Seven Warnings for the Podcast Industry (Part Two)](https://soundsprofitable.com/article/radios-seven-warnings-for-the-podcast-industry-part-two/) - Podcasting has had its share of bad press over the last two months, but Sounds Profitable’s Tom Webster has seen this movie before - in the Radio industry. This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. - [Podcasting, Audiobooks, and the Third Thing](https://soundsprofitable.com/article/podcasting-audiobooks-and-the-third-thing/) - Portions of this were originally published in Tom’s prior newsletter. It has been updated with new stats and recent activity to reflect the current state of audio. - [The Current State of Subscription Podcasting](https://soundsprofitable.com/article/the-current-state-of-subscription-podcasting/) - Podcast subscriptions are just moments away from being a normal part of our ecosystem. What’s holding that future back today? - [Creating Podcast Subscription Awareness](https://soundsprofitable.com/article/creating-podcast-subscription-awareness/) - The most important part about crafting a valuable podcast subscription offering is the connection between creator and listener. What can podcasters do to improve that relationship and find what works best for both parties? - [A DeepDive Retrospective](https://soundsprofitable.com/article/a-deepdive-retrospective/) - Just what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place? Read on to find out. - [Brand Safety, Suitability, and Podcasting’s Superpower](https://soundsprofitable.com/article/brand-safety-suitability-and-podcastings-superpower/) - Brand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable. - [Three Reasons Podcast Creatives Should Embrace, Not Fear, AI](https://soundsprofitable.com/article/three-reasons-podcast-creatives-should-embrace-not-fear-ai/) - ChatGPT and other new forms of chatbot are already able to credibly write like humans, and it’s getting harder to tell who - or what - writes any given blog post. This week, Tom explains why this is a good thing for podcast creatives, and not the apocalypse. - [Acquisitions and Funding - 2022 Podcast Industry Recap](https://soundsprofitable.com/article/acquisitions-and-funding-2022-podcast-industry-recap/) - Let’s kick things off this year with a review of the notable acquisitions and fundraising that happened in 2022. - [The New Sounds Profitable](https://soundsprofitable.com/article/the-new-sounds-profitable/) - We’re off to the races in 2023, and we’re taking you with us. - [My Three Favorite Data Points of 2022](https://soundsprofitable.com/article/my-three-favorite-data-points-of-2022/) - Join Tom Webster as he reflects on notable data points collected in 2022 and what they mean for the coming year. - [It’s Right There In Front Of You](https://soundsprofitable.com/article/its-right-there-in-front-of-you/) - This week Tom Webster demonstrates how even seemingly small pieces of data can have big implications if given the right context and a story. - [Can Spotify Make Streaming Ad Insertion Stick?](https://soundsprofitable.com/article/can-spotify-make-streaming-ad-insertion-stick/) - Despite recent doom-and-gloom coverage, all signs point to one big conclusion: Spotify isn't leaving podcasting. Now let's talk about streaming ad insertion. - [Podcasting’s Curse Of Knowledge](https://soundsprofitable.com/article/podcastings-curse-of-knowledge/) - This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken. - [How Google Can Earn Our Trust](https://soundsprofitable.com/article/how-google-can-earn-our-trust/) - There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up. - [What We Talk About When We Talk About Podcasts](https://soundsprofitable.com/article/what-we-talk-about-when-we-talk-about-podcasts/) - Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. - [Data Decoded](https://soundsprofitable.com/article/data-decoded/) - In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded. - [Does the Medium Move the Message?](https://soundsprofitable.com/article/does-the-medium-move-the-message/) - Does the medium move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. - [The Measurement Excuse](https://soundsprofitable.com/article/the-measurement-excuse/) - This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. - [The Audio Customer Journey: Don’t Stop Believin’](https://soundsprofitable.com/article/the-audio-customer-journey-dont-stop-believin/) - From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. - [RIP Baked-In Ads](https://soundsprofitable.com/article/rip-baked-in-ads/) - Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. - [How to Murder a Podcast](https://soundsprofitable.com/article/how-to-murder-a-podcast/) - This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found - [Raising the Stakes in Podcasting](https://soundsprofitable.com/article/raising-the-stakes-in-podcasting/) - Podcasting has come a long way, but if the industry is going to keep growing at this pace, it has to keep swinging for the fences. - [Bringing More to the Table](https://soundsprofitable.com/article/bringing-more-to-the-table/) - Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. - [A Key to Global Podcast Growth](https://soundsprofitable.com/article/key-to-global-podcast-growth/) - A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere - [Podcasting's Golden Ratio](https://soundsprofitable.com/article/podcastings-golden-ratio/) - The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has quadrupled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core. - [Growing Up in Podcasting, Literally](https://soundsprofitable.com/article/growing-up-in-podcasting-literally/) - This week guest author Newton Schottelkotte shares their perspective on how podcasting has changed over seven years, and how it can continue to grow as a viable career. - [A VAST Feature Request](https://soundsprofitable.com/article/a-vast-feature-request/) - Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last - [The Complicated Role of AI in Podcasting](https://soundsprofitable.com/article/the-complicated-role-of-ai-in-podcasting/) - There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships. - [Podcasting’s Biggest Opportunity](https://soundsprofitable.com/article/podcastings-biggest-opportunity/) - Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. - [Unifying Programmatic Buying](https://soundsprofitable.com/article/unifying-programmatic-buying/) - Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. - [Celebrity Podcasts: Successes or Sussexes?](https://soundsprofitable.com/article/celebrity-podcasts-successes-or-sussexes/) - This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? - [Neither Fish Nor Fowl](https://soundsprofitable.com/article/neither-fish-nor-fowl/) - With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. - [Will Podcast Ad Revenues Double By 2025? Not Without These Five Things](https://soundsprofitable.com/article/will-podcast-ad-revenues-double-by-2025-not-without-these-five-things/) - Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending - [Introducing the Podcast Industry Glossary](https://soundsprofitable.com/article/introducing-the-podcast-industry-glossary/) - A collaborative effort to reduce confusion, and promote transparency, efficiency, and growth within the podcasting industry. - [Only Be Kind](https://soundsprofitable.com/article/just-be-kind/) - Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. - [Introducing The Download](https://soundsprofitable.com/article/introducing-the-download/) - Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting - [The Song of the Summer, and the Joe Rogan Problem](https://soundsprofitable.com/article/songofthesummer/) - While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. - [Making a Podcast People Hate](https://soundsprofitable.com/article/making-a-podcast-people-hate/) - Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. - [The Podcast You Want To Make](https://soundsprofitable.com/article/the-podcast-you-want-to-make/) - After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? - [Actually, We Love Ads](https://soundsprofitable.com/article/actually-we-love-ads/) - Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish. - [Ad-technical Difficulties](https://soundsprofitable.com/article/ad-technical-difficulties/) - This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech - [I’m Not Exactly Sure What You Do](https://soundsprofitable.com/article/im-not-exactly-sure-what-you-do/) - Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment. ## The Download - [Spotify's AI Disclosure, Acast Acquires Backyard Ventures, & More](https://soundsprofitable.com/the-download/spotifys-ai-disclosure/) - Sounds Profitable Business Summit The inaugural Sounds Profitable Business Summit takes over Terminal 5 in New York City on September 14-15. This exclusive, partner-only event brings together the industry's top brands, agencies, publishers, and platforms for two days of research-backed insights, strategic conversations, and meaningful networking. Already a Sounds Profitable Partner? Claim your ticket today. - [Magellan AI Quarterly Podcast Ad Benchmarks, YouTube To Increase Partner Program Requirements, & More](https://soundsprofitable.com/the-download/magellan-ai-quarterly/) - Podcast Movement Podcast Movement comes to New York City on September 17–18, bringing 80 expert-led sessions across five stages at Terminal 5. Join hundreds of creators, executives, and industry professionals for two days of learning, networking, and inspiration. Buy your ticket today and experience the world's largest podcast conference. Official Podcasts: The Natural Home of - [A Marketer's Take on Reading Research, Nielsen Acquires DoubleVerify for $2.15B & More](https://soundsprofitable.com/the-download/a-marketers-take-on/) - Sounds Profitable Business Summit The inaugural Sounds Profitable Business Summit takes over Terminal 5 in New York City on September 14-15. This exclusive, partner-only event brings together the industry's top brands, agencies, publishers, and platforms for two days of research-backed insights, strategic conversations, and meaningful networking. Already a Sounds Profitable Partner? Claim your ticket today. - [Acast Launches Apple Video for All, Spotify Tests Ad Skip Button, & More](https://soundsprofitable.com/the-download/acast-launches-apple/) - Podcast Movement Podcast Movement comes to New York City on September 17–18, bringing 80 expert-led sessions across five stages at Terminal 5. Join hundreds of creators, executives, and industry professionals for two days of learning, networking, and inspiration. Buy your ticket today and experience the world's largest podcast conference. Spotify Tests One-Tap "Skip Ahead" as - [Industry Discusses Spotify "Skip Ahead," U.K. Podcasting on BBC Ads, & More](https://soundsprofitable.com/the-download/industry-discusses-spotify/) - Sounds Profitable Business Summit The inaugural Sounds Profitable Business Summit takes over Terminal 5 in New York City on September 14–15. This exclusive, partner-only event brings together the industry's top brands, agencies, publishers, and platforms for two days of research-backed insights, strategic conversations, and meaningful networking. Already a Sounds Profitable Partner? Claim your ticket today. - [Acast Opens Apple Podcasts Video to All Creators, Media Measurement in the Boardroom, & More](https://soundsprofitable.com/the-download/acast-opens-apple/) - Video on Apple Podcasts: Now Open to All Acast has opened video publishing on Apple Podcasts to every creator on its platform, removing the invitation and waitlist requirements that had gated the feature during its beta. Shows that added video over the four-month beta saw an estimated 25% increase in weekly sessions on Apple Podcasts, - [Spotify's Ad-Skipping Tool, IAB Search Measurement Guidance, & More](https://soundsprofitable.com/the-download/spotifys-ad-skipping/) - Spotify Is Testing a One-Tap Ad-Skipping Feature for Premium Users Podnews editor James Cridland has broken news that Spotify is testing "Skip Ahead," a feature that lets Premium subscribers skip an entire podcast ad break, sponsorship message, or intro segment with a single tap. The feature has yet to be formally announced. The tool reduces - [Apple Services Revenue Up 12%, How Creators Use FAST Channels, & More](https://soundsprofitable.com/the-download/apple-services-revenue/) - Apple and SiriusXM Media Post Fiscal Q3 Reports Apple has published its fiscal Q3 2026 financial results. Services revenue, the segment that houses Apple Podcasts, rose 12% year over year to $30.7 billion. The company does not break out podcast-specific numbers, folding them into a Services line that also spans the App Store, iCloud, and - [Discussing The AMP Accords, The Power of Podcast Newsletters, & More](https://soundsprofitable.com/the-download/industry-amp-accords/) - The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting by Tom Webster This week's Sounds Profitable article makes the case that the newsletter is the one piece of real estate a creator actually owns. Unlike a platform feed or a social account, a permission-based email list gives a show a direct, - [The Best Real Estate in Podcasting, Ofcom Publishes U.K. Listening Data, & More](https://soundsprofitable.com/the-download/the-best-real-estate/) - The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting by Tom Webster Concluding the five-part article series covering The Podcast Atlas, Tom Webster looks at the humble podcast newsletter. The data shows newsletters act as the one piece of real estate a creator actually owns. Unlike a platform feed or a - [Podcasts Hold 9% of Canada's Ad Audio, Mission-Driven Shows Punch Above Their Weight, & More](https://soundsprofitable.com/the-download/audio-on-the-move/) - Podcasts Account for 9% of All Time With Ad-Supported Audio in Canada. Music on YouTube Is More Than 2.5x Larger Signal Hill Insights released "Audio on the Move," a nationally representative survey of 6,161 Canadians aged 12 and older fielded in May and June 2026. Podcasts account for 9% of ad-supported listening time. AM/FM radio - [Five Industry Leaders on AI & Measurement, RedCircle Brings Mic Check to Programmatic, & More](https://soundsprofitable.com/the-download/five-industry-leaders-on-ai/) - What's next for podcasting? Five industry leaders weigh in on AI and measurement The Media Leader has brought together five executives from around podcasting to discuss the future. Contributors include Audioboom CEO Stuart Last, Sounds Profitable Partner Bryan Barletta, Octave Director of Digital Operations Rachel Holsgrove, The Times and The Sunday Times Head of Podcasts - [A New Definition for Podcasting, Patreon Downsizes Workforce 20%, & More](https://soundsprofitable.com/the-download/a-new-definition/) - The AMP Accords Go Live, Giving Podcasting Shared Definitions at Last The Alliance for Measurement in Podcasting formally released its accords last week, and coverage has been rolling out across the industry ever since. The framework answers three foundational questions: what a podcast is (on-demand spoken-word content available via RSS), what a play is (30 - [The Argument For Buying U.K. Podcast Ads, Acast Posts Q2 Surge, & More](https://soundsprofitable.com/the-download/buying-uk-ads/) - The AMP Accords Have Been Published The Alliance for Measurement in Podcasting (AMP) has ratified The AMP Accords, a cross-platform measurement standard for the podcast industry. Back in July, Oxford Road convened a group of industry experts to work on solving the problem of fractured measurement standards across podcast platforms. This formed the AMP, including - [Audio's U.K. Advertising Bargain, Social is the Denominator, & More](https://soundsprofitable.com/the-download/audios-u-k-advertising/) - The AMP Accords Have Been Published The Alliance for Measurement in Podcasting (AMP) has ratified The AMP Accords, a cross-platform measurement standard for the podcast industry. Back in July, Oxford Road convened a group of industry experts to work on solving the problem of fractured measurement standards across podcast platforms. This formed the AMP, including - [Creators Constrained @ World Cup, Audio's Back-to-School Edge, & More](https://soundsprofitable.com/the-download/creators-constrained-world/) - Scalable: Creator Content Was the Most Boring Part of the World Cup A look at content creator-produced content during the World Cup shows, paradoxically, the creators posted some of the blandest content. Scalable points the finger to FIFA’s historically restrictive policies on what official partners are allowed to post. Meanwhile, athletes and fans drove the - [IAB Tech Lab Opens Measurement v2.3 for Comment, World Cup Lessons About Creators, & More](https://soundsprofitable.com/the-download/tech-lab-v23/) - IAB Tech Lab Releases Podcast Technical Measurement Guidelines v2.3 for Public Comment The IAB Tech Lab has opened a 30-day public comment period, running through August 19, on version 2.3 of its Podcast Technical Measurement Guidelines. The update clarifies how downloads, audience, and ad delivery are counted across audio and video podcasts served by RSS - [Audio Anchors Podcasting, WARC's YouTube Numbers, & More](https://soundsprofitable.com/the-download/audio-anchors-podcasting/) - Nielsen Finds Audio Still Anchors Podcasting According to Nielsen’s Podcast Listen & Watch report, audio remains the foundation of podcast consumption, with 90% of monthly podcast consumers listening while 62% also watch video. The report finds listeners treat audio as a secondary soundtrack for commuting, work, and exercise, while video viewers treat podcasts as destination - [The Attention Span Myth, Clips Open Podcasting's Front Door, & More](https://soundsprofitable.com/the-download/the-attention-span-myth/) - The Podcast Atlas, Part 3: The Front Door by Tom Webster Tom Webster continues his article series on The Podcast Atlas with a look at clips, podcasting's discovery engine. 89% of podcast listeners watch clips on social platforms at least sometimes, and 74% of clip viewers say they give clips full or near-full attention, comparable - [Podcasting's Front Door is Clips, Amazon DSP x Triton Digital, & More](https://soundsprofitable.com/the-download/podcastings-front-door/) - The Podcast Atlas, Part 3: The Front Door by Tom Webster Tom Webster continues his article series on The Podcast Atlas with a look at clips, podcasting's discovery engine. 89% of podcast listeners watch clips on social platforms at least sometimes, and 74% of clip viewers say they give clips full or near-full attention, comparable - [Audioboom's Strong First Half, Maturing Creator Brand Safety, & More](https://soundsprofitable.com/the-download/audiobooms-strong-first/) - Audioboom Half-Year Report: Record H1 Audioboom has published their financial report for the first half of 2026. H1 26 revenue is reported at $45.7 million, up 30% year-on-year. Its gross profit is $9.9 million, up 33%, and adjusted EBITDA of $3.2 million, up 80%. Podnews notes Q2 average monthly distribution reached 183 million downloads and - [Apple Podcasts Video Expands to Mac & TV, ANA Inclusive Case Studies, & More](https://soundsprofitable.com/the-download/apple-podcasts-video/) - Correction: In yesterday’s issue I reported Megaphone’s ad server transition is slated for Friday, July 17. This was an error. The correct date for the switch is this Wednesday, July 15. First Look: iOS 27 Public Beta by Dan Moren Six Colors has published a first look at the beta for iOS 27, tvOS 27, - [Buzzcast is Back on Spotify, Debunking The Attention-Span Myth, & More](https://soundsprofitable.com/the-download/buzzcast-is-back-on-spotify/) - Buzzcast Returns to Spotify Podnews reports Buzzcast, the official podcast of hosting platform Buzzsprout, is back on Spotify. Earlier this year they pulled the show, and in the new episode company co-founder Kevin Finn explains why Buzzsprout made the choice to leave and why it’s back. Reasons include Spotify appearing to be fixing the video - [Podcast Movement Opens Public Voting, What The Screen Adds, & More](https://soundsprofitable.com/the-download/podcast-movement-opens-2/) - Podcast Movement Opens Public Voting for 2026 Sessions Podcast Movement 2026, taking place September 17–18 at Terminal 5 in New York City, has opened public voting on speaker session submissions through July 21. With nearly 800 submissions from more than 500 speakers, the initiative marks the first time the conference has made its agenda-building process - [What Video Adds to Podcast Ads, Economics of Streaming Sponsorship, & More](https://soundsprofitable.com/the-download/what-video-adds/) - The Podcast Atlas, Part Two: What The Screen Adds by Tom Webster Webster’s second article cracking open The Podcast Atlas compares how video and audio podcasts perform for advertisers among each format's most engaged users (known as Primes). Video shortens the path to purchase: 15% of video users report buying immediately after seeing an ad - [Signal Hill's 2026 Podcast Ad Benchmarks, AI-Legible Audio's Competitive Edge, & More](https://soundsprofitable.com/the-download/shi-2026-benchmarks/) - New Benchmarks Compare Brand Lift Between Audio and Video Podcast Ads, and More by Paul Riismandel Signal Hill Insights has published their 2026 Benchmark report, titled How Podcasts Impact Brand Perceptions. According to aggregated brand lift metrics from 38,704 podcast listeners and viewers surveyed in 2024 and 2025, video podcasts now make up 54% of - [Podcast Movement Opens Public Voting, AdsWizz Extends SoundCloud Deal in Europe & More](https://soundsprofitable.com/the-download/podcast-movement-opens/) - Podcast Movement Opens First-Ever Public Voting and Reveals Inaugural Selection Committee for 2026 Conference Sessions Podcast Movement 2026, taking place September 17–18 in New York City, has opened public voting on speaker session submissions through July 21. With nearly 800 submissions from more than 500 speakers, the initiative marks the first time the conference has - [Audio's Reach Beyond the Screen, Spotify's Ad Stack Rebuild, & More](https://soundsprofitable.com/the-download/audios-reach-beyond/) - Audio Extends Advertisers Beyond The Screen Inside Audio Marketing covers The Podcast Atlas, a new report from Sounds Profitable that maps five interconnected territories that make up podcasting: audio, video, clips, social, and newsletters. The report finds audio podcasting reaches audiences in contexts screen-based media cannot: 78% of listeners engage with content during hands-busy activities, - [Navigating The Podcast Atlas, Miroma Acquires Ad Results Media, & More](https://soundsprofitable.com/the-download/navigating-podcast-atlas/) - Sounds Profitable Maps the Creator Economy With The Podcast Atlas This Wednesday, Sounds Profitable released The Podcast Atlas, a new study built on a survey of more than 5,000 U.S. consumers that maps today's creator ecosystem into five distinct territories: audio, video, short-form clips, newsletters, and social platforms. This Thursday, writing for Sounds Profitable, Tom - [A New Atlas for Podcasting, Debunking Listener Assumptions, & More](https://soundsprofitable.com/the-download/a-new-atlas-for-podcasting/) - Audio Podcasts Build The Most Trust In The Creator Economy, But Video And Clips Drive The Action, Study Finds NetInfluencer covers the new Sounds Profitable report The Podcast Atlas, built from a Signal Hill Insights survey of 5,061 U.S. adults. Key findings include audio podcasts leading every creator-economy format on trust: 58% of listeners rate - [Keeping Cannes Affordable, The Case for Niche, & More](https://soundsprofitable.com/the-download/keeping-cannes-affordable/) - Thank you, podcasting! As the Podcast Movement NYC sessions open call came to an end last night, we count nearly 800 submissions. The first ever New York-based Podcast Movement is on track to be a blast. Don’t forget to grab your tickets now! Remember, this year has no tiers, just one general admission ticket for - [Miroma Acquires Ad Results Media, YouTube Takes the Measurement Layer, & More](https://soundsprofitable.com/the-download/miroma-acquires-arm/) - Reminder: Sounds Profitable's latest research, The Podcast Atlas, will debut tomorrow, July 1, at 2:00 p.m. Eastern in a live webinar hosted by Tom Webster. Registration is free and open now, grab your virtual seat! Miroma Group Acquires Ad Results Media Miroma Group has acquired Ad Results Media (ARM), the performance audio advertising agency. ARM - [Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More](https://soundsprofitable.com/the-download/listeners-follow-creators/) - 73% of Podcast Listeners Would Follow Creators Across Formats, According to New Sounds Profitable Research Last week Sounds Profitable Partner Tom Webster debuted data from The Podcast Atlas at Vidcon. The new report, built from a survey of over 5,000 U.S. consumers, identifies five distinct territories that make up today’s creator ecosystem. A key finding - [Surveying The Podcast Atlas, Industry Ad Effectiveness, & More](https://soundsprofitable.com/the-download/surveying-the-podcast-atlas/) - Discovery Gets a New Map This week two pieces of Sounds Profitable research are in the conversation! Data for everyone! The Podcast Discovery Playbook 2026, co-published with JAR Podcast Solutions, found that 61% of podcast listeners discover their favorite shows through YouTube and social media combined, with YouTube alone accounting for 40% of discoveries, more - [A New Map For Podcasting, Audio Delivers 75% Higher Profits in Cannes Study, & More](https://soundsprofitable.com/the-download/a-new-map-for-podcasting/) - A New Map For Podcasting by Tom Webster Tom Webster will debut a new piece of Sounds Profitable research this week at Vidcon. Dubbed The Podcast Atlas, the new report aims “to map the whole podcast universe at once: not just audio, but the video, the clips, the social posts, and the newsletters that now - [New Veritonic Video Ad Audio Checker, Prediction Market Podcasting, & More](https://soundsprofitable.com/the-download/veritonic-video-ad-audio-checker/) - Sounds Profitable and Veritonic Launch a Free Tool to Test Ad Creative Before It Goes Live Veritonic and Sounds Profitable have partnered to offer a free preview of Veritonic Instant Insights, a tool that evaluates audio and video ad creative before launch and returns awareness and intent signals across podcast, YouTube, CTV, social, and streaming, - [Triton Digital on Audio Revenue Strategy, YouGov's Podcast Ad Report, & More](https://soundsprofitable.com/the-download/triton-digital-on-audio/) - Building a Revenue-Driven Audio Marketplace for Publishers by Mattia Verzella Mattia Verzella, VP of Programmatic Partnerships at Triton Digital, argues that evaluating ad revenue through CPM comparison across channels misleads publishers because each demand type serves a structurally different role. Programmatic demand provides volume and liquidity during unsold periods. Direct sales reflect advertiser commitment to - [YouTube Tops Discovery, Oxford Road Ranks Shows by ROI, & More](https://soundsprofitable.com/the-download/youtube-tops-discovery/) - The Podcast Discovery Playbook 2026 Sounds Profitable and JAR Podcast Solutions have published research showing 61% of podcast listeners discover their favorite shows through YouTube and social media combined, with YouTube alone accounting for 40% of discoveries (more than double any other single source). YouTube has also overtaken Spotify (18%) and Apple Podcasts (11%) as - [Creators 🔜 Cannes Lions, Substack to Distribute Video, & More](https://soundsprofitable.com/the-download/creators-🔜-cannes-lions/) - Podcast Movement Announces Tickets on Sale and Open Call for Speakers for September 2026 New York Conference General Admission tickets for Podcast Movement 2026 in New York City are now on sale for $199 and include access to all programming tracks, networking events, and live podcast recordings. There are no ticket tiers or premium upgrades. - [Video Podcasting on TV Streamers, YouTube Webinar for Podcasters, & More](https://soundsprofitable.com/the-download/video-podcasting-on-tv/) - Netflix, Tubi Begin To Make Inroads As Podcast Platforms Inside Audio Marketing takes a look at new Edison Research Podcast Metrics data, which has added Netflix and Tubi to its podcast listening and viewing tracking data. Both platforms have made significant inroads as video podcast destinations this year: Netflix launched video podcasts in January, and - [Bumper Release Free Dashboard Tier, YouTube Overtakes Netflix Daily Attention in AU, & More](https://soundsprofitable.com/the-download/bumper-release-free/) - Bumper Opens Dashboard to All Podcasters With Free Tier Along with the new free tier and restructured pricing, audience verification tool The Bumper Score is now available for all Bumper plans. The free tier includes the most recent three months of data and is designed for independent podcasters. The Pro tier costs $50 per month - [PME Heading to SXSW 2027, AMP's New Framework, & More](https://soundsprofitable.com/the-download/pme-heading-to-sxsw-2027/) - SXSW 2027 PanelPicker launches from June 23 to July 26, 2026 Lucas Velez, SXSW Manager of Account Management, shared the upcoming launch date for SXSW 2027’s PanelPicker application process. On Tuesday, June 23 at 2:00 p.m. CT, there will be a live AMA (ask me anything) session for PanelPicker, as well as a SXSW EDU - [SXSW PanelPicker 🔜, AMP Taskforce Reveals Impression Framework, & More](https://soundsprofitable.com/the-download/panelpicker-🔜-amp/) - Strum and Drang by Tom Webster In this week’s Sounds Profitable article, Webster reflects on his relationship with AI. In a year, that relationship has evolved from experimental ChatGPT use to running multiple open-source LLMs on a home server. With genAI continuing to develop, he recalls the menial jobs he has seen made redundant by - [Upgrading the World Cup With Podcasts, Nielsen Q1 Audio Trends, & More](https://soundsprofitable.com/the-download/upgrading-the-world-cup/) - Voices of the World Cup In a new Sounds Profitable thought leadership piece, Sport Social Podcast Network argues that the sound of the 2026 FIFA World Cup is just as likely to come from a podcast as from a sports broadcaster.In the four years since the previous World Cup, sports podcasting has grown into more - [SiriusXM Podcasts 🔜 Tubi, BBC Studios World Cup Case Study, & More](https://soundsprofitable.com/the-download/siriusxm-podcasts-🔜-tubi/) - SiriusXM to Bring Conan O’Brien, Trevor Noah Podcasts and More to Tubi (Exclusive) by Caitlin Huston SiriusXM’s non-exclusive deal with Tubi will bring several popular video podcasts to the platform, including The School of Greatness, Rotten Mango, and Conan O’Brien Needs a Friend, with more coming later. Episodes will remain available on YouTube and other - [Questions B2B Ask of Podcasting, Magellan AI's 📻 Attribution, & More](https://soundsprofitable.com/the-download/questions-b2b-ask/) - The question B2B brands keep asking that downloads can't answer by Alison Osborne CoHost & Quill VP of Marketing Alison Osborne has a new article for the Sounds Profitable thought leadership series. The world of business-to-business (B2B) marketing is growing. Podcasting needs to mature with it. Osborne argues that podcast measurement still answers outdated questions - [Podcasts Hit U.K. Prime-Time 📺, News From Podcast Show London, & More](https://soundsprofitable.com/the-download/podcasts-in-uk-primetime/) - This year Sounds Profitable is sponsoring the Little Black Book Beach at Cannes Lions. For all those attending, we have a free custom graphic generator live to help folks announce where they'll be hanging out June 22-26. Just upload a headshot, plug in your details, and you'll get a socials-ready graphic in seconds. Also: Sounds - [Taskforce to Define "Podcast", YouTube is Enhancing AI Labels, & More](https://soundsprofitable.com/the-download/taskforce-to-define-podcast/) - What Is a Podcast? Podcast Industry Taskforce Forms to Determine Definition and More by Caitlin Huston The Alliance for Measurement in Podcasting (AMP) is a task force of industry leaders from podcast platforms, advertisers, publishers and creators built to future-proof podcasting and address the industry’s measurement challenges. Formed in July of 2025, the task force - [New Gated Video on Spotify, UK Smart TV Podcasting, & More](https://soundsprofitable.com/the-download/new-gated-video-on-spotify/) - Getting ready for a trip to France in a few weeks? This year Sounds Profitable is sponsoring the Little Black Book Beach at Cannes Lions. For all those attending, we have a free custom graphic generator live to help folks announce where they'll be hanging out June 22-26. Just upload a headshot, plug in your - [Podcast Show London Recap, Spotify Launches Narrated Articles, & More](https://soundsprofitable.com/the-download/podcast-show-london-recap/) - Recapping The Podcast Show London 2026 It was a busy week in London at The Podcast Show 2026. Here’s a quick rundown of stories from in and around the event. Sounds Profitable and Sound Insights debuted The Advertising Landscape U.K. Alexandra Forsyth has a new PodcastingToday opinion piece this week covering the event. The Podcast - [The State of U.K. Podcast Advertising, Brazil's Audio Opportunity, & More](https://soundsprofitable.com/the-download/brazils-audio-opportunity/) - The Advertising Landscape UK A new report from Sounds Profitable and Sound Insights surveyed 5,033 U.K. adults using the same methodology as the 2025 U.S. Advertising Landscape, creating a rare apples-to-apples comparison of the two markets. 43% of British adults listen to ad-supported podcasts monthly. Of those listeners, 56% listen daily or almost daily. A - [U.K. Podcast Advertising Landscape, Global Podcast Economy Growth, & More](https://soundsprofitable.com/the-download/u-k-podcast-advertising-landscape/) - The Advertising Landscape UK A new report from Sounds Profitable and Sound Insights surveyed 5,033 U.K. adults using the same methodology as the 2025 U.S. Advertising Landscape, creating a rare apples-to-apples comparison of the two industries. 43% of British adults listen to ad-supported podcasts monthly. Of those consumers, 56% consume podcasts daily or almost daily. - [Spotify Podcast Verification, 2026 Podnews Report Card, & More](https://soundsprofitable.com/the-download/spotify-podcast-verification/) - Building a More Trusted Podcast Experience for Creators and Listeners Spotify has expanded on its recent Verified by Spotify badge introduced to verify artist profiles. Podcast shows will also display a green Verified by Spotify checkmark to indicate the official presence of a creator, publisher, or brand. The checkmark shows the podcast has been reviewed - [Global To Direct-Sell YouTube Ads, Brazil's Audio Potential, & More](https://soundsprofitable.com/the-download/global-to-direct-sell-youtube/) - Triton Sees Podcast Listening Expand Into More ‘Everyday Moments.’ Inside Audio Marketing covers the new Triton Digital US Podcast Ranker for Q1, 2026. Comedy, News, and Society & Culture remain the top three genre categories, unchanged from Q4 2025. Kids & Family saw a 9% growth in reach quarter-over-quarter. Triton Digital says this shows podcasting - [Flightcast Launches HLS Support, Content Creators @ Upfronts, & More](https://soundsprofitable.com/the-download/flightcast-launches-hls/) - Content Creation @ Upfronts Podcasters were a recurring topic during various upfront presentations last week. On May 11, Amazon unveiled the first podcast of Oprah Winfrey’s multi-year deal, at an upfront that positioned video podcasting as competing for TV budgets instead of complementing them.. YouTube’s Brandcast event focused heavily on creators, with new content from - [U.K. Ad Avoidance, Video Podcasts on Amazon Music, & More](https://soundsprofitable.com/the-download/u-k-ad-avoidance/) - The Podcast Show London is just around the corner. This year Sounds Profitable has partnered with NumberEight, Katz Digital, Claritas, Barometer, Locked On, and AdLarge for the Pod-Tales and Cocktails Happy Hour at Bubba Oasis. Due to capacity, this is a waitlist link, but Sounds Profitable partners and clients of the sponsoring companies are given - [Spotify 🔜 Apple Podcasts HLS, Podcasts Grab Ad-Avoiders, & More](https://soundsprofitable.com/the-download/spotify-🔜-apple-podcasts/) - Expanding our video ecosystem with new partners and supported platforms Libsyn, Podigee, Audioboom, Audiomeans, and Podspace now support the Spotify Distribution API. Creators on those platforms can distribute video podcasts directly to Spotify and monetize eligible content via the Partner Program. Spotify will also roll out Apple Podcasts’ HLS video support this year, enabling its - [Amazon Music Video Podcasts, Magellan AI x Signal Hill Insights, & More](https://soundsprofitable.com/the-download/amazon-music-video-podcasts/) - Exclusive: Amazon Music delivers video podcasts Podnews reports Amazon Music launches video podcasts today for U.S. iOS and Android users. The app will use HLS video, as Podnews reports, “including support for HLS multivariate playlists via an alternate enclosure in RSS.” Video podcasts launched on Amazon’s ART19 platform and will expand to more partners this - [iHeartMedia's Q1, Ranking Podcasts Like Records, & More](https://soundsprofitable.com/the-download/iheartmedias-q1-ranking/) - LAST CALL: This Wednesday at 2:00 p.m. EST, Sounds Profitable’s Tom Webster and Bryan Goldmark of Locked On will be debuting Trust and Attention: Why Sports Media Wins (and How Brands Prove It) in a live webinar. The report provides an expanded dive into the unique value of the sports podcast audience. Grab your virtual seat - [AI in Marketing Measurement, Golden Globes Podcast Eligibility, & More](https://soundsprofitable.com/the-download/ai-in-marketing-measurement/) - “Sports podcasts perform” is one of those things the industry says without ever showing the work. On May 13 at 2 PM ET, Bryan Goldmark from Locked On and Tom Webster are going to show the work — the attention numbers, the trust numbers, and the actual brand campaigns those numbers translated into. Register here. - [Apple Podcasts HLS Support Updates, UK TV vs. Podcast Reach, & More](https://soundsprofitable.com/the-download/apple-podcasts-hls-support/) - “Sports podcasts perform” is one of those things the industry says without ever showing the work. On May 13 at 2 PM ET, Bryan Goldmark from Locked On and Tom Webster are going to show the work — the attention numbers, the trust numbers, and the actual brand campaigns those numbers translated into. Register here. - [UK Podcast Ads Overtake TV, Apple Podcasts Video Impact, & More](https://soundsprofitable.com/the-download/uk-podcast-ads-overtake/) - “Sports podcasts perform” is one of those things the industry says without ever showing the work. On May 13 at 2 PM ET, Bryan Goldmark from Locked On and Tom Webster are going to show the work — the attention numbers, the trust numbers, and the actual brand campaigns those numbers translated into. Register here. - [The Clipping Ecosystem, Evolving Upfronts with Creators, & More](https://soundsprofitable.com/the-download/the-clipping-ecosystem/) - To Clip or Not to Clip Scalable takes a look at the world of paid clipping. Content creators like N3on and Clavicular have made headlines by hiring video editors to produce clips across multiple platforms. According to upcoming Sounds Profitable research, 86% of podcast listeners consume clips on at least one platform. Of those, 81% - [Podigee Video Podcast Support, Acast's Profitable Q1, & More](https://soundsprofitable.com/the-download/podigee-video-podcast-support/) - The Podcast Show London is just around the corner. This year Sounds Profitable has partnered with NumberEight, Katz Digital, Claritas, Barometer, Locked On, and AdLarge for the Pod-Tales and Cocktails Happy Hour at Bubba Oasis. Due to capacity, this is a waitlist link, but Sounds Profitable partners and clients of the sponsoring companies are given - [New Apple Podcasts HLS Host, Digital Audio's 2025 Consumer Spend, & More](https://soundsprofitable.com/the-download/new-apple-podcasts-hls-hosts/) - Industry on Generative AI Podcast Content In last Thursday’s issue of Soundbite, Ashley Carman examines how generative AI podcasts — colloquially dubbed "podslop" — are distributed across the podcast ecosystem. One hosting platform with safeguards in place is RSS.com, which does not allow freely hosted podcasts to opt into programmatic ads. To qualify, a podcast - [American Podcast Audience Growth, Nielsen x Triton Digital, & More](https://soundsprofitable.com/the-download/american-podcast-audience/) - 860 Thoughts About The Rumored SiriusXM/iHeart Deal by Tom Webster With several hot takes and narratives forming around the rumored SiriusXM deal to acquire iHeartMedia (as well as several alternate shapes such a merger could take), Webster drills down to the notion SiriusXM would strip iHeart’s radio stations of local content. He audited iHeart stations - [New Megaphone Flighting Tools, Thoughts on iHeart x SiriusXM, & More](https://soundsprofitable.com/the-download/new-megaphone-flighting/) - 860 Thoughts About The Rumored SiriusXM/iHeart Deal by Tom Webster With several hot takes and narratives forming around the rumored SiriusXM deal to acquire iHeartMedia (as well as several alternate shapes such a merger could take), Webster drills down to the notion SiriusXM would strip iHeart’s radio stations of local content. After an analysis of - [Libsyn Video on Spotify, New Patreon Feeds, & More](https://soundsprofitable.com/the-download/libsyn-video-on-spotify/) - Libsyn Announces Spotify Video Distribution As of this morning, all Libsyn hosting plans have video functionality. Users can manually submit Libsyn-hosted MP4 files to Spotify. Video distribution directly into Spotify, enabled by the Spotify Distribution API, starts at $25/month. For more on Libsyn’s future plans, President and CEO Brendan Monaghan is interviewed on the latest - [Nielsen Integrates Triton Digital Data, Spotify's Q1 Report, & More](https://soundsprofitable.com/the-download/nielsen-integrates-triton-digital/) - Nielsen Integrates Triton Data Into Media Planning Platform. The integration brings Triton Digital’s Podcast Metrics Demos+ data into Nielsen’s Media Impact (NMI) planning platform. In the official release, Nielsen Audio Managing Director Rich Tunkel says the collaboration makes it easier for advertisers to “evaluate and plan podcasts alongside, and with the same level of precision, - [iHeartMedia and SiriusXM Merger Talks, S&P Global on Podcast Consumption, & More](https://soundsprofitable.com/the-download/iheartmedia-and-siriusxm/) - iHeartMedia Holds Talks About a Possible Sale to Sirius XM by Ashley Carman, Lucas Shaw, and Michelle F Davis Bloomberg sources say the proposed deal would combine the country’s biggest radio station owner with its biggest satellite radio service, which would represent more than $12 billion of combined annual sales/revenue. As of Friday, representatives from - [SiriusXM Reps YouTube Audio Ads, New Podcast Audience Metric, & More](https://soundsprofitable.com/the-download/siriusxm-reps-youtube-audio/) - SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States The new exclusivity partnership between SiriusXM Media and Google will allow advertisers to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time. Here’s a quote from SiriusXM Media Chief Advertising Revenue Officer Scott Walker: “By partnering - [New beehiiv Podcast AI Integration, Bumper Score's Measurement Impact, & More](https://soundsprofitable.com/the-download/new-beehiiv-podcast-ai-integration/) - Eyes Are Optional by Tom Webster According to the new Audio Primes report from Sounds Profitable, built from The Podcast Landscape 2025 data, about 22% of podcast consumers listen to 75% or more of their podcasts as audio. These “audio prime” consumers skew younger than the total podcast audience and over-index on free streaming TV, - [SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More](https://soundsprofitable.com/the-download/siriusxm-to-rep-youtube/) - SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States The new exclusivity partnership between SiriusXM Media and Google will allow advertisers to buy guaranteed audio ad impressions against YouTube’s high-value audiences at scale for the first time. In recent months, the combination of SiriusXM, AdsWizz, and Simplecast has made major moves - [Netflix on Podcast Growth, March Ad Spend Stats, & More](https://soundsprofitable.com/the-download/netflix-on-podcast-growth/) - Netflix 2026 Q1 Earnings Co-CEO, President and Director of Netflix Ted Sarandos specifically called out podcasting as a bright spot in the company’s Q1 performance. In the earnings call transcript, Sarandos said Netflix's internal data shows video podcasts gaining engagement. Netflix video podcasts over-index in daytime viewing and mobile devices. This matters for Netflix, where - [$8.4 Audio Ad Spend in 2025, YouTube Announces Shorts Limiter, & More](https://soundsprofitable.com/the-download/8-4-audio-ad-spend-in-2025/) - Digital Audio Ad Spend Sets New Record At $8.4 Billion. Inside Audio Marketing covers the IAB's recently published 2025 Internet Advertising Revenue Report, compiled with PwC. Digital audio ad spend reached $8.4 billion in 2025, up 10.2% from 2024. Podcast revenue grew 17.6% year over year to $2.9 billion, outpacing overall digital audio. The - [Netflix Podcasting Data, YouTube Updates Livestream Ads, & More](https://soundsprofitable.com/the-download/netflix-podcasting-data/) - The AI Enthusiasm Gap: Listeners vs. Watchers by Tom Webster Tom Webster’s Sounds Profitable article preempted the new report Audio Primes: The Podcast Industry’s Most Valuable Audience. The report defines “Audio Primes” as Podcast Landscape respondents who consume at least 75% of their podcast content as audio. This group reflects a mindset, not a - [Podcasting's Audio Primes, YouTube Limits Livestream Ads, & More](https://soundsprofitable.com/the-download/podcastings-audio-primes/) - The AI Enthusiasm Gap: Listeners Vs. Watchers by Tom Webster Tom Webster’s latest article pre-empted this afternoon’s new Sounds Profitable report Audio Primes: The Podcast Industry’s Most Valuable Audience. The report defines “Audio Primes” as Podcast Landscape respondents who consume at least 75% of their podcast content as audio. This group reflects a mindset, not - [Creator Economy Center @ Syracuse U, Brand Rules for Podcasting's Netflix Era, & More](https://soundsprofitable.com/the-download/creator-economy-center/) - American Public Media turns premium audio into measurable results A new Magellan AI case study details its work with American Public Media to bridge the gap between the value of APM’s content and what it could demonstrate to buyers. Magellan AI attribution reinforced podcasts and streaming content as “accountable components of a modern media mix, - [Outsiders Buying Podcasts, Cloned Popular Show Art, & More](https://soundsprofitable.com/the-download/outsiders-buying-podcasts/) - Everyone Wants to Buy a Podcast. Again. by Steve Raizes In the pre-pandemic era of podcasting, companies already in podcasting or adjacent to the industry drove mergers and acquisitions. Spotify bought Gimlet; SiriusXM Media bought Stitcher. The buyers had existing vested interests in podcasting. Now OpenAI has acquired TBPN, The Chernin Group has invested in - [New Netflix Podcast Data, Attention Metrics vs. Consumption, & More](https://soundsprofitable.com/the-download/new-netflix-podcast-data/) - Quick reminder: this Thursday, April 16, at 1:00 p.m. EST Tom Webster and RSS.com co-founder Alberto Betella will present Audio Primes: The People Who Listen to Podcasts. Built from The Podcast Landscape 2025 data, this new report looks at the audience behavior of Audio Primes, people who consume at least three-quarters of their content as - [OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More](https://soundsprofitable.com/the-download/openai-acquires-tbpn/) - Podcasting Has Earned Its Seat. Who’s Ready to Be at the Table? by Bryan Barletta During Advertising Week Europe, Sounds Profitable’s Business of Podcasting space hosted 16 panels over two days, attracting nearly 450 unique attendees. An important detail Barletta noticed, however, was the recurring trend of attendees showing up because the space was discussing - [Patreon Podcast Revenue Up, New Spotify Video Controls, & More](https://soundsprofitable.com/the-download/patreon-podcast-revenue/) - Podcasting Has Earned Its Seat. Who’s Ready to Be at the Table? by Bryan Barletta During Advertising Week Europe, Sounds Profitable’s Business of Podcasting space hosted 16 panels over two days, attracting nearly 450 unique attendees. An important detail Barletta noticed, however, was the recurring trend of attendees showing up because the space was discussing - [Optimizing Podcasts for AI Search, Soros Fund Invests in MeidasTouch, & More](https://soundsprofitable.com/the-download/optimizing-podcasts-for-ai-search/) - George Soros’ Firm Invests in Progressive MeidasTouch Network by Ashley Carman Soros Fund Management is leading an investment round in progressive media organization MeidasTouch Network, reports Carman. The terms of the deal have not been disclosed. Podnews notes this is the latest in a series of podcasting-related investments from Soros Fund Management, such as when - [YouTube's New TV Tools, Prompted Playlist on Spotify, & More](https://soundsprofitable.com/the-download/youtubes-new-tv-tools/) - YouTube’s new TV features are the antithesis of Netflix’s second screen problem by James Hale One of YouTube’s newly announced features is named Stations, acting as the platform’s answer to 24/7 programming channels found on free ad-supported TV (FAST) platforms like Tubi and Pluto TV. Stations will debut with coverage of this year’s Coachella festival. - [Red Seat Ventures Launches Speakeasy, Why Podcasts Work for Sports Fans, & More](https://soundsprofitable.com/the-download/red-seat-ventures-launches/) - Red Seat Ventures Launches Speakeasy, a New Hosting, Distribution and Monetization Platform Speakeasy, Red Seat Ventures' new owned-and-operated podcast hosting platform, serves as a hub for creators with monetization, hosting, and content distribution in one place. The platform supports “the full range of modern formats from RSS to HLS and video.” In Ashley Carman’s issue - [Beehiiv Launches Podcasts, Spotify Ad Exchange Growth, & More](https://soundsprofitable.com/the-download/beehiiv-launches-podcasts/) - Podcasts Launch on beehiiv Newsletter and blogging platform beehiiv has rolled out audio podcast hosting and monetization services. In an interview with Sounds Profitable Partner Bryan Barletta, beehiiv CEO Tyler Denk says podcasts are a natural fit, as podcasts and newsletters have a lot in common. He positions adding podcasts as a core pillar of - [Podcast Consumption in Japan, Podcasts on beehiiv, & More](https://soundsprofitable.com/the-download/podcast-consumption-in-japan/) - Podcasts Launch on beehiiv Newsletter and blogging platform beehiiv has rolled out audio podcast hosting and monetization services. In an interview with Sounds Profitable Partner Bryan Barletta, beehiiv CEO Tyler Denk says podcasts are a natural fit, as podcasts and newsletters have a lot in common. A quote from the interview: “Our roadmap is always - [Spotify Debuts Carousel Ads, Podcasting April Fools' Jokes, & More](https://soundsprofitable.com/the-download/spotify-debuts-carousel-ads/) - Audio Has the Winning Hand. The Industry Refuses to Play It by Ben Robins One of Ben Robins’ biggest takeaways from Advertising Week Europe is the notion that podcasting is data-rich but insight poor. Across 12 sessions, compelling data abounded, but emotional narratives explaining podcasting's success were scarce. He attributes this largely to companies closely - [Beehiiv Eyes Podcasts, IAB CEO on Video Fragmentation, & More](https://soundsprofitable.com/the-download/beehiiv-eyes-podcasts-iab/) - Substack Rival Beehiiv Makes a Push Into Podcasting by Max Tani Anonymous sources tell Semafor Beehiiv has been privately reaching out to independent podcasters on platforms like Substack to try to convince them to become founding members of Beehiiv’s podcast program. Tani says the program is expected to launch in the coming days with more - [Podcast Movement Evolutions 2026 Videos Live, Japan's Podcasting Audience, & More](https://soundsprofitable.com/the-download/pme-sxsw-videos-posted/) - Podcast Movement Evolutions at SXSW 2026 Sessions Now Live Video recordings of presentations from this year’s Podcast Movement Evolutions are now available on the official Podcast Movement YouTube channel. The playlist features 25 videos spanning from 10-minute Discovery Track sessions to full-length 50-minute panels. Otonal and The Asahi Shimbun Company Jointly Release Results of - [New Apple Podcasts HLS Hosts, Targeting Podcasting's Holdouts, & More](https://soundsprofitable.com/the-download/new-apple-hls-hosts/) - Apple Podcasts launches new video experience On March 25, Apple launched iOS 26.4, which includes the new HTTP Live Streaming (HLS) upgrade to Apple Podcasts. iPhones will receive the update over the coming weeks, but Podnews offers a handy link to Apple’s guide for forcing an iOS update. Building on the first two batches of - [Apple Podcasts HLS Video Arrives, WARC on World Cup Advertising, & More](https://soundsprofitable.com/the-download/apple-podcasts-hls-video-arrives/) - Apple Podcasts launches new video experience On March 25, Apple launched iOS 26.4, which includes the new HTTP Live Streaming (HLS) upgrade to Apple Podcasts. iPhones will receive the update over the coming weeks, but Podnews offers a handy link to Apple’s guide for forcing an iOS update. On Mastodon, John Spurlock reports that 48 - [Understanding Podcasting's Holdouts, New Marketing Podcast Awards, & More](https://soundsprofitable.com/the-download/understanding-podcastings-holdouts/) - The Last Quarter: Understanding Podcasting’s Last Holdouts by Tom Webster Tom Webster debuts new research in this morning’s Sounds Profitable article. Drawing from the Podcast Landscape survey of over 5,000 Americans weighted to the U.S. census, The Last Quarter examines the 25% of adults 18+ who have never listened to a podcast. Though 100% saturation - [YouTube Announces Creator Partnerships, Barometer x AdsWizz, & More](https://soundsprofitable.com/the-download/youtube-creator-partnerships/) - Spotify Layoffs in Podcast Group Cut 3% of Headcount by Todd Spangler Spangler’s source says this Monday 15 employees were laid off in Spotify’s podcasting sector, mostly from The Ringer and Spotify Studios. The Ringer's New York-focused sports podcast New York, New York With John Jastremski is also being canceled. I’d like to remind readers - [Goalhanger Launches The Accelerator Fund, New Fox Creator Studios Head, & More](https://soundsprofitable.com/the-download/goalhanger-launches-fund/) - by Gavin Gaddis and Emily Ely Podcasting outperforms other media to deliver campaign reach and attention boost, says Acast survey A new survey of 3,501 UK adults conducted by Acast and Nielsen found that adding audio podcasting to a media campaign is 33% more effective at increasing brand consideration than radio alone. The report, titled - [IAB AU's Future of Measurement, Projected iOS 26.4 Release Window, & More](https://soundsprofitable.com/the-download/iab-aus-future-measurement/) - The Future of Australian Measurement IAB Australia named the Future of Measurement one of its three strategic focus areas for 2026. The FoM initiative will review current practices, datasets, and measurement approaches in Australia’s advertising industry to identify gaps and define future requirements. Currently, the FoM project is accepting emails from interested decision-makers, influencers, practitioners - [Building Podcasting's Bigger Stage, New Apple Podcasts Video Partners, & More](https://soundsprofitable.com/the-download/new-apple-podcasts-video-partners/) - New Hosting Partners, Potential Release Date for Apple Podcasts Video Upgrade Monday’s issue of Podnews covered a new slate of hosting partners supporting the upcoming HLS video update for Apple Podcasts. Announced during Apple Podcasts’ keynote at Podcast Movement Evolutions, the new hosts include Transistor, Audiomeans, PodBean, Captivate, RSS.com, and Podigee. They join the previously - [Spotify on Amazon DSP in Australia, Utility in Rural Podcasting, & More](https://soundsprofitable.com/the-download/spotify-on-amazon-dsp-2/) - Spotify Gives Aussie Advertisers Access to Audio, Video Inventory Through Amazon Ads Amazon Ads and Spotify have announced a strategic partnership to give Australian advertisers programmatic access to Spotify’s audio and video inventory through Amazon DSP. The deal combines Amazon’s vast shopping and streaming data with Spotify’s 751 million monthly listeners, leading to a more - [Audio in CTV Strategy, Digital Audio's 2026 Forecast, & More](https://soundsprofitable.com/the-download/audio-in-ctv-strategy/) - The Rehearsal Was Never the Point by Jack Levy Table reads have long been a part of the fabric of Hollywood. They have existed in back rooms and private settings and have served as a fundamental storytelling tool. But Jack Levy, co-founder of Manifest Media Productions is challenging all of that with the Table Read - [New Apple Podcasts HLS Partners, PME to Return to SXSW in 2027, & More](https://soundsprofitable.com/the-download/new-apple-podcasts-hls/) - New Partners Announced for Apple Podcasts Video During Podcast Movement Evolution at SXSW, Apple Podcasts announced a number of new podcast hosting partners who will support the upcoming HLS video update. The new hosts include Transistor, Audiomeans, PodBean, Captivate, RSS.com, and Podigee. They join the previously announced group of Acast, Omny Studio, ART19, and Simplecast. - [Podcast Movement 🔜 SXSW, The Big Picture of Apple Podcasts HLS, & More](https://soundsprofitable.com/the-download/podcast-movement-🔜-sxsw-2/) - Podcast Movement Evolutions at SXSW Kicks off Today! Podcasting has descended on SXSW 2026. Today, Saturday, and Sunday Podcast Movement Evolutions has taken over SKYBOX on 6th! No SXSW badge required, no extra ticket. The only limitation is space with a 400 person capacity plus an overflow space with room for 350+ more. SXSW badge - [Thinking Big with Apple Podcasts HLS, Podcasting in Singapore, & More](https://soundsprofitable.com/the-download/thinking-big-with-apple/) - LAST CALL: Podcast Movement Evolutions kicks off tomorrow at SKYBOX on 6th in Austin, TX. The event will feature three days of curated panels, networking events, and live performances with celebrity guests. Admission is free, no SXSW badge or separate ticket required. SXSW badge-holders do receive priority access. The venue has a capacity of 400, - [Libsyn Hits Record Payouts, New LA Creator Summit, & More](https://soundsprofitable.com/the-download/libsyn-hits-record-payouts/) - IRL Events Are the New Influencer Trips by Kaya Yurieff & Jasmine Enberg Scalable’s Yurieff and Enberg give a breakdown of what to expect at SXSW this year. With the Austin Convention Center under construction, SXSW will take over to the venues of Austin over a seven-day program. Which includes a live recording of the - [Bumper on Podcast Retention, Podbean Discontinues Europe DAI, & More](https://soundsprofitable.com/the-download/bumper-on-podcast-retention/) - Podcast Movement Evolutions at SXSW kicks off Friday, March 13. Admission is free, with no SXSW badge or extra ticket required (SXSW badge-holders will receive priority access. Join in at SKYBOX on 6th for three days of curated panels, social events, and live performances in a 400 person venue (with 350+ overflow in a neighboring - [Podcast AI Disclosure, True Crime Audience Connections, & More](https://soundsprofitable.com/the-download/podcast-ai-disclosure/) - Long-form creators eye taking over TVs – and chasing bigger brand budgets by Alyssa Mercante Digiday looks at the landscape of platforms looking to bring content creators' long-form videos (videos longer than 20 minutes) from YouTube into the world of TV. Last week, growth platform Spotter held a pseudo-upfront in New York with talent like - [SXSW 2026 Announcements, SAG-AFTRA on Video Podcasts, & More](https://soundsprofitable.com/the-download/sxsw-2026-announcements-sag/) - SXSW 2026 Announcements First up in SXSW 2026 news: Podcast Movement Evolutions expands its star-studded lineup. On Saturday the 14th, Companion Presents: In Good Company will feature a live conversation with Penn Badgley (You, Gossip Girl). Sunday’s keynote will be delivered by SAG-AFTRA President Sean Astin (The Lord of the Rings, Stranger Things). Also confirmed: - [Frequency x Flightpath, Radiodays NA Speakers Announced, & More](https://soundsprofitable.com/the-download/frequency-x-flightpath-radiodays/) - The Real Shift In Spoken Word by Tom Webster A chart from the latest Edison Research Share of Ear study shows podcasting's share of daily spoken word audio consumption passed AM/FM radio for the first time in 2025 (40% vs. 39%). Webster notes wide press coverage labeling this statistic as evidence that spoken word podcasting - [Podcast Movement's SXSW Celeb Lineup, New Audible Plan, & More](https://soundsprofitable.com/the-download/podcast-movements-sxsw/) - Audible Launches New Standard Membership Plan The new Standard tier of Audible subscription is priced at $8.99 USD (or comparable price in other markets) and brings a streaming focus to Audible. Instead of the service’s usual focus on subscriptions giving out single-use tokens that permanently add audiobooks to the user’s library, Standard allows users to - [Podcast Show London Speakers, Magellan AI 🤝 Nielsen DMA, & More](https://soundsprofitable.com/the-download/podcast-show-london-speakers/) - Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution Nielsen and Magellan AI announced a new integration bringing proprietary Nielsen DMA data into Magellan AI’s platform. The DMA regions cover 210 standardized media markets in the U.S., used frequently throughout the wider media industry. With this new DMA enrichment, buyers - [SAG-AFTRA on Video Podcasts, Industry Summit Takeaways, & More](https://soundsprofitable.com/the-download/sag-aftra-on-video-podcasts/) - The Revolution in the Podcast Business, According to the People Leading It by Ashley Carman Soundbite’s latest issue covers Bloomberg’s Podcast Business Summit at last week’s On Air Fest. Industry executives greatly value video podcasting in their media strategies going forward. Kara Swisher, if she had to start over today, would start on YouTube. Goalhanger - [Podcast Movement 🔜 Terminal 5, The 2026 Podscape, & More](https://soundsprofitable.com/the-download/podcast-movement-🔜-terminal/) - Addressing Email Addresses Next week Sounds Profitable is switching newsletter providers. No changes are necessary on your end, just know that for a short period you’ll receive The Download from a Beehiiv email address (the-download@mail.beehiiv.com). This is part of Beehiiv’s smart warming process for transitioning a custom domain. You’ll start receiving emails from newsletters@soundsprofitable.com at - [Identifying Podcast Ad Skips, PM Heads to NYC, & More](https://soundsprofitable.com/the-download/identifying-podcast-ad/) - Addressing Email Addresses A quick peek behind the curtain: next week Sounds Profitable is switching newsletter providers. No changes are necessary on your end, just know that for a short period Sounds Profitable newsletters you are subscribed to will be sent from a Beehiiv email address (specifically the domain @mail.beehiiv.com). This is part of Beehiiv’s - [2026 Ambies Winners, Podcasts Top Spoken Word Share of Ear, & More](https://soundsprofitable.com/the-download/2026-ambies-winners/) - In Graphic Detail: Publishers chase video podcast growth, but audio still leads by Sara Guaglione Digiday looks at recent research to get a bird's-eye view of how much of podcasting's audience consumes video. Last week’s Triton Digital U.S. Podcast Report finds 80% of 12,000 surveyed monthly listeners consume both audio and video. Audio-only consumption beats - [Ambies Livestreaming Tonight, Australia's Podcast Growth, & More](https://soundsprofitable.com/the-download/ambies-livestreaming-tonight/) - The Ambies 2026 on YouTube Thanks to a historic blizzard interrupting flights and trains into New York City, the 2026 Ambies have been rescheduled to tonight, Tuesday the 24th. In addition to rescheduling the event, The Podcast Academy has pivoted to also livestream the event on their YouTube channel. The waiting room is now up - [🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator Program, & More](https://soundsprofitable.com/the-download/podcast-ad-skipping-cannes/) - Before I get into the top story, we have a quick bit of housekeeping: today’s issue is co-written by the newest member of the Download crew Emily Ely! She provided our second and third top story, as well as four of today’s Quick Hits. With that, on to the news. Podcast ad skipping isn't - [Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast Report, & More](https://soundsprofitable.com/the-download/hls-apple-podcasts/) - A New Video Podcast Experience is Coming to Apple Podcasts On Monday Apple announced a “transformative update” is coming to Apple Podcasts this spring. Currently in developer beta, iOS 26.4 includes a new implementation of Apple’s HTTP Live Streaming (HLS) tech. As James Cridland explains in his comprehensive breakdown, the previous existing method for video - [Triton's US Podcast Report, Stools > Couches, & More](https://soundsprofitable.com/the-download/tritons-us-podcast-report/) - Apple Podcasts, Video, And Why Stools Beat Couches by Tom Webster Any time one of the big three distributors in podcasting makes a big move, such as Apple’s recent beta rollout of video distribution into Apple Podcasts, there’s a temptation to frame it as a zero-sum game. Platforms will chase each other. Webster proposes - [Audion Launches Cross-Platform AI, Podcasting’s Top Sports Networks, & More](https://soundsprofitable.com/the-download/audion-launches-cross/) - From Insights to Action: Turning Podcast Trends Into Campaign Strategy Reminder: Tomorrow at 1:00 p.m. EST experts from Signal Hill Insights, Barometer, and Sounds Profitable join SiriusXM Media Associate Director, Podcast Sales Marketing Sophie Anderson for an hour-long free webinar. The conversation includes, but is not limited to, how video, scale, and AI are shaping - [Apple Amps Up Video Podcasts, News Brand Safety Report, & More](https://soundsprofitable.com/the-download/hls-in-beta-on-apple-podcasts/) - Correction: an earlier version of The Download today incorrectly stated that HLS adoption means video podcast episodes will be distributed to Apple Podcasts via the RSS feed. In practice, podcast hosting services will be able to distribute video podcasts to Apple Podcasts using a special API. The article also indicated that Spotify and YouTube were - [Industry Q4 Earnings, The Politics of Listeners, & More](https://soundsprofitable.com/the-download/industry-q4-2025/) - Before we get into the news, a quick heads-up for an event next week: SiriusXM Media, Barometer, Signal Hill Insights, and Sounds Profitable are banding together for the live one-hour webinar From Insights to Action: Turning Podcast Trends Into Campaign Strategy at 2:00 p.m. EST, Thursday, February 19th. Registration is free and live now. The - [The Politics of Listening, Channel 4's Spotify Plans, & More](https://soundsprofitable.com/the-download/the-politics-of-listening/) - The Politics of What We Listen To by Tom Webster Semi-regularly, Tom Webster is quizzed about the political makeup of podcast listenership. These are usually motivated by popular theories/impulses (e.g. podcasts are largely for liberals, or conservative podcasts rule the roost now). Looking at Podcast Landscape 2025 data, the reality is when one looks at - [Video Podcasts @ NY Emmys, Industry Earnings Reports, & More](https://soundsprofitable.com/the-download/video-podcasts-ny-emmies/) - The 69th Annual New York Emmy Awards are open for entries As the headline says, the New York Emmy Awards are open for this year’s entries, but there’s something worth noting for podcasting. As Podnews reporting highlights, video podcasts are mentioned as being eligible for the Talk Program category. Looking at the NYEmmys glossary, the - [Red Seat Ventures Acquires Supercast, Upcoming EU Regulations, & More](https://soundsprofitable.com/the-download/red-seat-ventures-acquires/) - Before we get into the news, a quick heads-up for an event next week: SiriusXM Media, Barometer, Signal Hill Insights, and Sounds Profitable are banding together for the live one-hour webinar From Insights to Action: Turning Podcast Trends Into Campaign Strategy at 2:00 p.m. EST, Thursday, February 19th. Registration is free and live now. - [Bloomberg's Audio Success, New UK Audio Survey, & More](https://soundsprofitable.com/the-download/bloombergs-audio-success-new/) - As the nation’s eyes turn to Minneapolis, they’re also turning to Minnesota Public Radio by Joshua Benton Nieman Lab takes a look at Q4 2025 performance metrics for public radio stations based on web traffic. Minnesota Public Radio topped off the list as the #1 for November and December, with Oregon Public Broadcasting taking the - [IAB to Address AI Scraping, Podcasting's January Growth, & More](https://soundsprofitable.com/the-download/iab-to-address-ai-scraping-podcastings-january-growth-more/) - IAB Releases Draft Legislation Addressing AI Scraping The new proposed draft, titled AI Accountability for Publishers Act, aims to address the large-scale scraping of publisher content for training data. IAB President David Cohen’s official statement explains the proposed language will protect publishers from AI companies becoming “unjustly enriched”, benefitting at the expense of publishers (scraping - [Timbre Awards Announced, Measuring YouTube, & More](https://soundsprofitable.com/the-download/timbre-awards-announced/) - Audio Is the Only Medium We Can Consume in Parallel by Nick Cicero Cicero starts off strong with a simple notion: audio podcasts exploded into popularity thanks to them filling time that already existed, not demanding net-new time to enjoy. Audio can scale on time substitution (chores, commutes, exercise) while video podcasts are scaling on - [IAB AI Scraping Legislation, Audio is Found Time, & More](https://soundsprofitable.com/the-download/iab-ai-scraping-legislation/) - A Few Notes About Fixing Conference Panels by Tom Webster Tom Webster has moderated his fair share of conference panels, and often agrees to do so when invited. With such experience, he shares the concepts he believes make the difference between an unsuccessful panel (a montage of random ‘clips’ of information) and an engaging one - [Triton Digital Upgrades Metrics, BBC Funding Digital-First Content, & More](https://soundsprofitable.com/the-download/triton-digital-upgrades-metrics/) - What Do You Mean I’m Not TV? AdExchanger’s Optimizing the News covers Wall Street Journal reporting showing TV commercials cost four to five times more than YouTube ad campaigns, likely due to the gulf of difference between how much it costs to produce a TV show versus user-generated content. While YouTube is functioning as “television” - [Super Bowl 2026 Budgeting, Hulu's First Podcast License, & More](https://soundsprofitable.com/the-download/super-bowl-2026-budgeting-hulus-first-podcast-license-more/) - Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026 by Kimeko McCoyIt’s that time of year where outlets take a look at the sheer amount of advertising dollars budgeted for The Big Game. For some podcasting context, we reached out to VSiN rep and Mission Media AI founder David Krulewich. VSiN - [The State of Podcast Agencies, Evolutions Guests Announced, & More](https://soundsprofitable.com/the-download/the-state-of-podcast-agencies/) - CoHost Releases Annual Report on the State of Podcast Agencies in 2026 The third edition of the State of Podcast Agencies is built from a survey of 50 podcast agencies around the world. Agencies remain “small but strategic” with 76% of respondents operating with fewer than 10 employees, but serving clients ranging from startups to - [Podcast Movement SXSW Speakers Announced, Mid-Tier Influencer Potential, & More](https://soundsprofitable.com/the-download/podcast-movement-sxsw-2/) - Why Mid-Tier Creators Are the Industry’s Next Big Growth Opportunity by Brian Conlan AdvertisingWeek brings on DAX US president Brian Conlan as a guest writer to discuss the spending gap between how much audience influencers reach versus how much is actually invested in them. He outlines five actionable steps that any brand, regardless of size - [Goalhanger's Video Journey, Podcasting's Demographic Powerhouse, & More](https://soundsprofitable.com/the-download/goalhangers-video-journey/) - The Surprising Group of Podcast Consumers Comprising the New “Age of Acquisition” for Advertisers by Paul Riismandel Common practice in advertising is for brands to focus on the “age of acquisition,” targeting consumers from the age of 12 to 24 in hopes of instilling brand awareness that will translate into consistent purchase in adulthood. Over - [Gen Alpha Buying Power, State of Podcast Agencies, & More](https://soundsprofitable.com/the-download/gen-alpha-buying-power/) - The Podcast Show London 2026 announces Advisory Board and details on submissions for speakers and sessions The Podcast Show London has announced this year’s international advisory board of ten industry experts assembled to ensure the show’s content is relevant to its global audience of attendees. Starting this coming Monday, February 2nd, applications will be live - [Programmatic Audio's Importance, Ambies Voting Now Live, & More](https://soundsprofitable.com/the-download/programmatic-audios-importanc/) - Report: Programmatic Audio Is a Core Buy for Marketers in 2026 by Cameron Coats A new Proximic by Comscore survey of over 200 advertising decision-makers in November finds 58% of marketers plan to increase programmatic investments this year, down from 72% at the same time in 2024. Proximic attributes this to buyers transitioning away from - [Ambies Nominees Announced, Refuting 'Podcasting is Dead', & More](https://soundsprofitable.com/the-download/ambies-nominees-announced/) - Upcoming Conference News There’s a few big things happening in Q1 this year, so I’ve collected all the coverage together here for a quick(ish) rundown. First up: SXSW 2026 has unveiled new speakers. Among others, Spotify co-president and CTO Gustav Söderström is slated to appear at a SXSW keynote this year. As has been covered - [The WHY and WHO of Podcasting, Ambies 2026 Noms, & More](https://soundsprofitable.com/the-download/the-why-and-who-of/) - What Would You Do If You Actually Loved Podcasting? by Tom Webster After years of researching what drives podcaster burnout, Webster argues there’s a common methodology that needs to be reversed. Most podcast development cycles can be charted out with the core words behind those steps: WHAT, HOW, WHY, WHO. A system that should be - [SXSW 2026 Podcasting Lineup, Video Isn't Killing the Podcast Star, & More](https://soundsprofitable.com/the-download/sxsw-2026-podcasting-lineup/) - SXSW 2026 Unveils AI, Podcast, Spotify Speakers for Innovation Conference Lineup by Etan Vlessing The Hollywood Reporter covers the lineup of keynote speakers for SXSW 2026, including Spotify co-president and CTO Gustav Söderström. As has been covered previously, this year also marks the incorporation of Evolutions by Podcast Movement into SXSW’s business of podcasting programming. - [Podcasting's 'Liquid Content Era', A Creator Bill of Rights, & More](https://soundsprofitable.com/the-download/podcastings-liquid-content/) - A Congressman just proposed a “Creator Bill of Rights” Californian representative Ro Khanna has published a resolution dubbed the “Creator Bill of Rights.” Written in collaboration with Creators 4 Mental Health, the resolution urges the House of Representatives to acknowledge content creators, provide “robust small business resources” to said creators, provide health care options, and - [New Canadian Podcast Audience Data, Podcast Movement 🔜 SXSW, & More](https://soundsprofitable.com/the-download/new-canadian-podcast-audience/) - Podcast Movement Evolutions to become part of SXSW programming Podcast Movement and Sounds Profitable have officially announced that Podcast Movement Evolutions is formally embedded in SXSW 2026 programming. The three-day event kicks off March 13th with a takeover of the Sky Box venue in downtown Austin. A quote from Podcast Movement president Bryan Barletta: “The - [Podcast Movement @ SXSW, Spotify Increases Premium in U.S., & More](https://soundsprofitable.com/the-download/podcast-movement-sxsw/) - Podcast Movement Evolutions to become part of SXSW programming Podcast Movement and Sounds Profitable have officially announced that Podcast Movement Evolutions is formally embedded in SXSW 2026 programming. The three-day event kicks off March 13th with a takeover of the Sky Box venue in downtown Austin. The move puts the business side of podcasting front - [The Canadian Podcast Listener, Audiences Desire Authenticity, & More](https://soundsprofitable.com/the-download/the-canadian-podcast-listener/) - Guidance for 2026 on Video Podcasts, Promotion and Advertising from the Canadian Podcast Listener by Matt Hird The Canadian Podcast Listener 2025, Signal Hill Insights’ comprehensive study of podcast consumption in Canada (now in its eighth year), has been posted. While the full report is only available to SHI subscribers, Matt Hird shares three key - [The First Golden Globe-Winning Podcast, Spotify's 2026 Trends, & More](https://soundsprofitable.com/the-download/the-first-golden-globe/) - The Golden Globes’ First ‘Best Podcast’ Award Yesterday, Golden Globes host Nikki Glaser introduced the first ever podcasting category nominations with a pithy parody of the infamous Nicole Kidman AMC promo. Though I’d argue our industry being big enough to get poked fun at by both SNL and the Globes is a sign of - [SuperAwesome Acquires Starglow, Deloitte's Podcasting Predictions, & More](https://soundsprofitable.com/the-download/superawesome-acquires-starglow/) - Deloitte: 2026 Will Reward Podcasts Built Like Fan Franchises. Inside Audio Marketing covers new predictions published by Deloitte for 2026, largely built from their 2025 Digital Media Trends survey of 3,595 U.S. adults. 27% of respondents watch video podcasts on a weekly basis, largely led by Gen Z and Millennials. Video pod consumers also have - [Remembering Podcasting's Strengths, Spotify Upgrades Partner Program, & More](https://soundsprofitable.com/the-download/remembering-podcastings-strength/) - Remember Who You Are by Tom Webster Instead of chasing growth at all costs, Webster suggests a goal for 2026: less chasing someone else’s idea of what podcasting should become. The Creators 2025 found those who started creating podcasts and then left the industry look demographically like video creators, matching them in 9 of 12 - [How GenAI Finds Podcasts, The Age of Vodcasts, & More ](https://soundsprofitable.com/the-download/how-genai-finds-podcasts/) - Remember Who You Are by Tom Webster Instead of chasing growth at all costs, Webster suggests a goal for 2026: less chasing someone else’s idea of what podcasting should become. The Creators 2025 found those who started creating podcasts and then left the industry look demographically like video creators, matching them in 9 of 12 - [Spotify Updates Partner Program, New iHeartMedia Video Podcast Platform, & More](https://soundsprofitable.com/the-download/spotify-updates-partner/) - Making It Easier for Video Podcasters to Earn on Spotify With the first Golden Globes acknowledging podcasting set for this Sunday, Spotify has rolled out a few updates. Chief among them is new eligibility to join the Spotify Partner Program and monetize video podcasts similarly to monetizing YouTube videos. The threshold is now 1,000 - [Podcasting's Trust in Sports, Live Tours Continue Growing, & More](https://soundsprofitable.com/the-download/podcastings-trust-in-sports/) - Why Podcasting Is a Must-Have For Rights Holders and Brands by Jim Salveson A new thought leadership piece on Sounds Profitable from Sports Social Podcast Network Director of Sport Jim Salveson. Sports media has evolved significantly in recent years, with a noticeable shift from rights holders working with broadcasters to more direct fan relationships. Something - [700mil Hours of YouTube Podcasts, GenAI's Indie Pod Issue, & More](https://soundsprofitable.com/the-download/700m-hours-of-youtube/) - The tool copying podcasts, stripping the ads, and selling them by James Cridland An investigation into a website called PodcastAdBlock. Cridland finds the site is using AI to copy podcasts, strip the ads, and sell the new ad-free feed back to users. For $9.99/month USD users can have unlimited ad-free versions of podcast feeds. A - [Podcasting's Creator Churn Problem, Netflix is Making Deals, & More](https://soundsprofitable.com/the-download/podcastings-creator-churn/) - The Inventory And The Scale by Tom Webster If one does not proactively shape the creator landscape, its audience will never follow. Tom Webster’s final newsletter of 2025 hits on some concerning data from The Creators 2025 report: of current podcast consumers, 15% of men are creating podcasts. That number is just 8% for women. - [Audio's UK ROI Moment, Netflix Licenses Barstool Sports Pods, & More](https://soundsprofitable.com/the-download/audios-uk-roi-moment/) - We made it, folks. This is the final daily issue of The Download for 2025. I’ll be back tomorrow morning with the weekly recap, and then it’ll be radio silence from Sounds Profitable newsletter and podcast feeds until Monday, January 5th. Whether today’s your first issue or you’ve been checking in every weekday since 2023: thank - [The Year's Top Podcasting Data Trends, Audio Joins UK Creative Council, & More](https://soundsprofitable.com/the-download/the-years-top-podcasting/) - Three Podcasting Trends We See from Surveying 66,000 Podcast Consumers in 2025 by Paul Riismandel Over 2025, Signal Hill Insights has surveyed 29% more media consumers than last year, reaching 86,000 total. Looking back over the years’ research, Riismandel collects three big ones worth remembering. I’ll only spoil the last one, as it’s a big - [Indie Agencies on Audio, Podcasting's Liquid Content Era, & More](https://soundsprofitable.com/the-download/indie-agencies-on-audio/) - How the experts predict digital ad spend will pan out in 2026 by Ronan Shields ‘Tis the season for year-end forecasts and Digiday has collected several together. Madison & Wall anticipate U.S. ad spend to grow 6.6% next year, not counting political ad spend. They also say programmatic spend followed stronger-than-expected performance this year, reflecting - ["OG" Podcasts Dominate Ad Performance, iHeart 🔜 Netflix, & More](https://soundsprofitable.com/the-download/og-podcasts-dominate/) - Oxford Road Reveals That “OGs” Dominate New Podcasts In Ad Performance The new ORBIT report focuses on the top 15 performing “OG” podcasts. A podcast defined by it being a show launched before March 2020 when Covid 19 lockdowns led to the podcasting equivalent of a baby boom. Top findings include execution outlasting hype, as - [Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More](https://soundsprofitable.com/the-download/podcastings-creator-gap/) - The Gap In Podcasting That Should Concern Us by Tom Webster This week Sounds Profitable published The Creators 2025, a follow-up to a 2022 study looking at the people behind the microphones (and now cameras) of podcasting. Conducted by Signal Hill Insights, the study is built from an online study of 5,034 Americans aged - [TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More](https://soundsprofitable.com/the-download/tiktok-launches-video/) - Discussing The Creators 2025 Yesterday Sounds Profitable published our final study of the year in the form of The Creators 2025. Since then, several outlets have cracked open the report and taken a look. Over in Mark Stenberg’s ADWEEK newsletter On Background he has an interview with Tom Webster, discussing key findings from the report. - [New Podcast Creator Research, YouTube Enhances A/B Testing, & More](https://soundsprofitable.com/the-download/new-podcast-creator-research/) - LAST CALL TO REGISTER: The Podglomerate and Sounds Profitable are hosting a webinar on strategic podcast awards budgeting. How (and Why) to Budget for Podcast Awards in 2026 kicks off TOMORROW, Thursday, December 11th at 1:00 p.m. EST The Creators 2025 A follow-up to the original 2022 study of creators in the industry, The Creators - [Chartable Officially Closes, WPP Ad Growth Forecast, & More](https://soundsprofitable.com/the-download/chartable-officially-closes/) - LAST CALL for Tom Webster’s live presentation of The Creators 2025. It’s been three years since the first edition of The Creators, and Sounds Profitables’ bringing an updated look at the people actually making podcasts. Built from a survey of over 5,000 respondents, The Creators 2025 is looking at the diverse backgrounds of podcasting, who’s - [Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More](https://soundsprofitable.com/the-download/apple-podcasts-show-of/) - REMINDER: Sounds Profitable’s newest study is coming out in TWO DAYS! The Creators 2025 launches this Wednesday, December 10th, at 2:00 p.m. EST with a live presentation by Tom Webster. Register now and be one of the first to receive the full report, including looks into who’s making podcasts, why they do it, and what - [Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More](https://soundsprofitable.com/the-download/keeping-podcasts-mobile/) - Upcoming Webinars The Creators 2025 is coming up on Wednesday, December 10th at 2:00 p.m. EST. Tom Webster debuts an updated version of Sounds Profitables’ first study under his time as partner, surveying over 5,000 respondents to get a snapshot of what podcast creators are like. Who’s making shows? What’s driving them to leave podcast - [Global Podcast Advertising Report, Creators Leaving Podcasting, & More](https://soundsprofitable.com/the-download/global-podcast-advertising/) - Forget Podfade – Let’s Talk About Creator Fade by Tom Webster Next week Sounds Profitable publishes The Creators 2025, an update to the 2023 study looking at the people behind the mics of podcasting, with over 5,000 respondents. Webster teases the report with an early slide showing a breakdown of how many respondents just consume - [Gen Z's News Problem, Advantages of Audio Podcasting, & More](https://soundsprofitable.com/the-download/gen-zs-news-problem/) - Podcast Movement Evolutions, co-located at SXSW 2026, is dedicating two days to the conversations that matter most to podcasting, and we’re looking for voices to help shape those conversations. Sounds Profitable and Podcast Movement are planning on hosting 10 minute talks to kick off panel discussions across all podcast programming. The event is free with - [Acast UK Launches YouTube Program, Audio's Long Tail, & More](https://soundsprofitable.com/the-download/acast-uk-launches-youtube/) - Before I get into the top story, a quick reminder that a new Sounds Profitable study is coming out next week! The Creators 2025 launches next Wednesday, December 10th, at 1:00 p.m. EST with a live presentation by Tom Webster. Register now and be one of the first to receive the full report, including looks - [Public RSS on Patreon, LATAM Podcasting Report, & More](https://soundsprofitable.com/the-download/public-rss-on-patreon/) - Before I get into the news, a reminder that The Podglomerate and Sounds Profitable are hosting a webinar on strategic podcast awards budgeting. How (and Why) to Budget for Podcast Awards in 2026 kicks off next week on Wednesday, December 11th at 1:00 p.m. EST Triton Digital Announces 2025 LATAM Audio Insights Report The new - [Podcasting's No Longer a Side Gig, Premium Merch Possibilities, & More](https://soundsprofitable.com/the-download/podcastings-no-longer-a/) - Upcoming Webinars The temperature might be cooling down outside but things are heating up with Sounds Profitable presentations. First up: after three years Sounds Profitable’s first report under Tom Webster, The Creators, is back! Join Tom on Wednesday, December 10th, at 2:00 p.m. EST for the debut of The Creators 2025. Built from over - [Creator Ad Spend ⬆️ 26%, Amazon on Audio's Omnichannel Power, & More ](https://soundsprofitable.com/the-download/creator-ad-spend/) - The creator economy is becoming a “must buy” — and a $37 billion industry in the U.S by Sam Gutelle The IAB has published their 2025 Creator Economy Ad Spend & Strategy Report. As the headline spoils, one of the key takeaways is the projection that by the end of the year the U.S. creator - [Building Brands With Podcasts, Industry 2025 Reflections, & More](https://soundsprofitable.com/the-download/building-brands-with-podcasts/) - The Podscape Winter Deadline is TONIGHT That’s right folks, it’s almost time! Twice a year Magellan AI and Sounds Profitable team up to continue the living document that is the Podscape. A birds-eye view of the industry, the Podscape infographic sorts companies in the business of podcasting into various districts representing what products and services - [Two Different Kinds of Podcasting, Industry 2026 Predictions, & More](https://soundsprofitable.com/the-download/two-different-kinds-of/) - The Podscape Winter Deadline is TOMORROW! Clock’s ticking! Twice a year Magellan AI and Sounds Profitable team up to continue the living document that is the Podscape. A birds-eye view of the industry, the Podscape infographic sorts companies in the business of podcasting into various districts representing what products and services they provide. These biannual - [Bridging Live Events with Podcast Data, iHeartRadio Adds Shortform, & More](https://soundsprofitable.com/the-download/bridging-live-events/) - Eventbrite Announces Listener.com Partnership and Highlights a Year of Innovations Designed to Help Organizers Reach New Audiences Event organizing platform Eventbrite has partnered with analytics platform Listener.com to bring event data into the same dashboard as podcasting stats. With the integration, podcasters can see event, ticketing, and revenue data from their Eventbrite events in Listener’s - [IAB AU Audio Advertising Survey, Influencer ROI Transparency, & More](https://soundsprofitable.com/the-download/iab-au-audio-advertising/) - The Podscape Winter Deadline is This Week That’s right folks, it’s almost time! Twice a year Magellan AI and Sounds Profitable team up to continue the living document that is the Podscape. A birds-eye view of the industry, the Podscape infographic sorts companies in the business of podcasting into various districts representing what products and - [Podcast Audiences Still Listen, Evolving Live Events, & More](https://soundsprofitable.com/the-download/podcast-audiences-still/) - Audio Remains The Primary Mode Of Podcast Consumption, Despite Growing Video Use by Elizabeth Mayer For the fifteenth edition of Cumulus Media and Signal Hill Insights’ Podcast Download series, Quantilope conducted an in-depth study of 603 weekly podcast consumers in October. This Fall 2025 report’s key takeaways include the vast majority of consumers choosing to - [Indie Podcaster Report, Podcast Movement Evolutions @ SXSW, & More](https://soundsprofitable.com/the-download/indie-podcaster-report/) - Why We’re Bringing Podcast Movement to SXSW (And Making It Free) by Bryan Barletta Starting next March, the previously stand-alone event Podcast Movement Evolutions is merging with the now three years of podcasting presence Sounds Profitable has fostered at SXSW. Instead of choosing between the two Spring industry events, now podcasting is firmly headed for - [Podcast Movement 🔜 SXSW, In-Store Audio Ad Conversions, & More](https://soundsprofitable.com/the-download/podcast-movement-🔜-sxsw/) - Welcome to a special edition of The Download! Long-time readers might recognize the format, but for the newer folk in the crowd, here’s what’s happening: The core goal of The Download is to condense the day’s news into something compact that tells you what’s happening and why you should click through to read the full - [Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More](https://soundsprofitable.com/the-download/audio-vs-video-podcast/) - Podcasting’s Diversity Problem: 64% of Hosts Are Male, 77% Are White, USC Study Finds by Adam Chitwood A new report from Dr. Stacy L. Smith and the USC Annenberg Inclusion Initiative finds that of the top 100 podcasts in 2024, hosts were overwhelmingly white and male (64% and 77% respectively). Stats that don’t change much - [Indie Podcasting's Challenges, Netflix to Produce Video Pods, & More](https://soundsprofitable.com/the-download/indie-podcastings-challenge/) - Netflix Is Getting Serious About Video Podcasts by Lucas Shaw Last week we covered several instances of companies being approached by Netflix for video podcast licensing deals that would make full episodes of signed shows exclusive to the platform. Ashley Carman in her Soundbite newsletter added some further context from sources familiar with the matter. - [Netflix Goes Shopping, Local Radio's Podcasting Power, & More](https://soundsprofitable.com/the-download/local-radios-podcasting/) - Podscape Submissions are Now Open The Podscape, a joint project between Magellan AI and Sounds Profitable, is a biannual infographic designed to give a bird’s-eye view of the business side of podcasting. A city map, in essence, charting out various neighborhoods in which podcasting companies live based on what services they provide. Every six months - [Netflix is Podcast Shopping, Amazon DSP x iHeartMedia, & More](https://soundsprofitable.com/the-download/netflix-is-podcast-shopping/) - Netflix Approaches SiriusXM For Video Podcast Licensing by Caitlin Huson It’s just a Netflix kind of week for news, it seems. According to an insider source speaking to The Hollywood Reporter, in addition to the already-signed Spotify deal and possible iHeartMedia video podcast licensing deal, Netflix is also looking into licensing SiriusXM video podcasts. No - [Apple Podcasts Adds Chapters & Links, Fox Buys Audio Fiction, & More](https://soundsprofitable.com/the-download/apple-podcasts-adds/) - Apple Podcasts is generating automatic links and chapters by Stevie Bonifield iOS 26.2’s developer beta debuts two new features for shows on Apple Podcasts: automated chapters, and timed links. When released out of beta, every episode of every podcast will receive chapters, even if not added by the creator. Along with the automatically-generated versions, 26.2 - [Netflix Eyes iHeart Podcasts, New Industry Research Published, & More](https://soundsprofitable.com/the-download/netflix-eyes-iheart-podcasts/) - Podscape Submissions are Now Open The Podscape, a joint project between Magellan AI and Sounds Profitable, is a biannual infographic designed to give a bird’s-eye view of the business side of podcasting. A city map, in essence, charting out various neighborhoods in which podcasting companies live based on what services they provide. Every six months - [Advertisers Jumpstart Holiday Spend, TYT x Noble Mobile, & More](https://soundsprofitable.com/the-download/advertisers-jumpstart-holiday/) - Top Podcast Hosting Companies by Episode Share (October 2025) Livewire Labs is back with another report on the health of the industry. Their chart of top podcast hosting companies by episode share independently verified each podcast episode published on tracked platforms using media file urls instead of feed url domains, a method they say leads - [Measurement Holds Back $1b, Amazon Corporate Downsizing, & More](https://soundsprofitable.com/the-download/measurement-holds-back/) - Brands Are Paying More For Ads That Do Less by Tilde Herrera Shutterstock’s 2025 Creative Impact Report finds marketing spend jumped 33% from 2023 to 2024, but the effect on purchase intent only increased 17%. Which leaves a 12% “impact gap” that seems to be growing over time, as the report finds a further 8% - [Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More](https://soundsprofitable.com/the-download/triton-digitals-adbuilder/) - Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying The new self-serve platform allows partners to access high-volume, low-touch buyers without increasing staff or allocating time away from big existing accounts. Each partner is given a fully branded white-labeled marketplace where advertisers are able to create, book, and pay for campaigns independently. Behind the - [Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More](https://soundsprofitable.com/the-download/defining-ai-for/) - Here's what Amazon told Audible staff as layoffs hit the audiobook division by Jyoti Mann Amazon is planning to cut 14,000 corporate jobs across the board. According to SVP of People Experience and Technology Beth Galetti, many of those affected will be offered 90 days to look for a new role elsewhere within Amazon. Audible - [C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More](https://soundsprofitable.com/the-download/c-suite-podcast-hosts/) - Brands Are Paying More For Ads That Do Less by Tilde Herrera Shutterstock’s 2025 Creative Impact Report finds marketing spend jumped 33% from 2023 to 2024, but the effect on purchase intent only increased 17%. Which leaves a 12% “impact gap” that seems to be growing over time, as the report finds a further 8% - [NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More](https://soundsprofitable.com/the-download/nrf-projects-high/) - Calling Creators “Kids” Is How Legacy Media Lost the Plot by Sean Howard and James Cridland Flightpath founder Sean Howard starts off with a graph from an early September New York Times article representing a failure for Hollywood box office revenue to return to pre-covid levels. A chart that, since 2010, has trended downwards even - [BBC Sounds' Q3, YouTube Sponsorships are Up, & More](https://soundsprofitable.com/the-download/bbc-sounds-q3/) - YouTube sponsorships are up 54% year-over-year. We know because we launched a tool to track them. Intelligence platform Gospel Stats, founded by the Tubefilter team and the Streamy Awards, has published an inaugural report called the YouTube Sponsorship Landscape. The report tracks sponsorships across tens of millions of YouTube channels, tracking revenue that isn’t counted - [How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More](https://soundsprofitable.com/the-download/how-youtube-dai-changes/) - Spotify, The Ringer, Netflix and YouTube by Adam Bowie With the recent announcement that select Spotify Studios and The Ringer podcasts are set to be distributed on Netflix in early 2026, analyst Adam Bowie looks at the specifics of the deal. One detail not as widely discussed is the fact full episodes of the - [IAB Moves NewFronts, Spooler x Pantheon Media, & More](https://soundsprofitable.com/the-download/iab-moves-newfronts/) - Building Interactive Audio Experiences in Hit Replay - Spooler x Pantheon Media. Once again, collaboration is the word of the day. In a new deep-dive conversation, Bryan Barletta is joined by Spooler co-founders James Boggs and Andy Bowers, as well as Pantheon Media co-founders Christian Swain and Peter Ferioli. The group spends a half-hour breaking - [Spotify's Video Distribution Deals, Students Critique AI Podcasts, & More](https://soundsprofitable.com/the-download/spotifys-video-distribution/) - Spotify Forges Video Podcast Distribution Deals Things kicked off Tuesday with the news that Netflix and Spotify had entered into a distribution partnership. With the new deal, select Spotify Studios and The Ringer video podcast episodes will be made available on Netflix in early 2026. The initial batch includes sports, culture, lifestyle, and true crime - [NRF Projects Healthy Holidays, Research Fueling Creativity, & More](https://soundsprofitable.com/the-download/nrf-projects-healthy/) - The collaboration behind The Hidden Third Sounds Profitable has a new interview with The Roost Podcast Network Consultant, Project Lead Alison Mobley and journalist Mariana van Zeller discussing her new podcast The Hidden Third, produced in partnership with Muck Media. With The Roost now part of digital talent management company Night Media, the network is - [Advertising to Advertisers, The Ringer 🔜 Samsung TVs, & More](https://soundsprofitable.com/the-download/advertising-to-advertisers/) - Samsung TV Plus and Spotify Launch Exclusive ‘The Ringer’ Channel as Spotify’s First FAST Offering The Spot(ify) plot thickens. Days after the announcement that select Spotify Studios and The Ringer video podcasts are heading to Netflix in early 2026, Samsung is getting in on the action. Spotify’s first ever free ad-supporting streaming TV channel - [Measurement's Upfront Moment, $1,600 Netflix Subscribers, & More](https://soundsprofitable.com/the-download/measurements-upfront/) - Measurement is Having a Moment at Upfronts At this year’s IAB UK Upfronts, Global announced their Dax ID will have cross-device measurement capabilities starting Q1 2026. The new AI-led device graph will aim to track patterns and connect “listening moments” to give more insight into individual listeners. The day before, Bauer Media announced AudioXi Moments, - [Spotify’s Netflix Podcast Partnership, New EU Podcast Law, & More](https://soundsprofitable.com/the-download/spotifys-netflix-podcast-partnership-new-eu-podcast-law-more/) - Spotify and Netflix Form Video Podcast Partnership Through email correspondence with The Download, Spotify has announced this afternoon that select Spotify Studios and The Ringer video podcast episodes will be made available on Netflix in early 2026. The initial batch includes sports, culture, lifestyle, and true crime podcasts from the two studios, with the plan - [Recapping Advertising Week NYC, Spotify's in ChatGPT, & More](https://soundsprofitable.com/the-download/recapping-advertising-week/) - Advertising Week New York A lot happened in New York this week, let’s run down some highlights. Over 20,000 attendees descended on a small slice of Manhattan to discuss the future of advertising. One running thread is that of generative AI and what it means for marketing. Both for the mechanics of how advertisers build - [Amazon DSP x Microsoft, Podcasting Without Borders, & More](https://soundsprofitable.com/the-download/amazon-dsp-x-microsoft/) - Advertising Week Briefing: Amazon is primed to take over the ad industry by Ronan Shields I see your pun work, Shields, and I’m jealous. Advertising Week New York is the focal point of one of the biggest (if not the biggest) reveals in advertising this week: Microsoft’s demand-side platform (Microsoft Invest, formerly AppNexus/Xandr DSP) is - [Creators as Power Brokers, Companies Eye Audioboom, & More](https://soundsprofitable.com/the-download/creators-as-power-brokers/) - Advertising Week Briefing: Creators emerge as the industry’s new power brokers by Alexander Lee The role of the content creator has shifted in recent years at events like Advertising Week New York. This year’s edition featured a live taping of Hot Ones, a $25,000 creator pitch contest sponsored by Adobe, and a session with Dhar - [ChatGPT Integrates Spotify, Alex Cooper Launches Ad Agency, & More](https://soundsprofitable.com/the-download/chatgpt-integrates-spotify/) - ChatGPT Adds Spotify Integration A new update to OpenAI’s generative chatbot adds formal integrations with several apps. Once set up, users can ask the bot about real estate listings and be served official links from Zillow. Most notable for podcasting is Spotify’s integration, as users can ask ChatGPT for music and podcast recommendations. As I - [Flightcast Launches, 8/10 Spaniards Listen to Podcasts, & More](https://soundsprofitable.com/the-download/flightcast-launches/) - Flightcast Platform Launches Founder Steven Bartlett has announced the launch of a new podcasting platform dubbed Flightcast, designed to help video podcasters grow their audiences. Co-founded with former MrBeast engineer Roxcodes, Flightcast is designed to distribute video podcasts across major platforms. For example, the Podcast Movement 2025 videos posted to the official archive channel on - [Spotify on Amazon DSP, Podcast Movement Panels on YouTube, & More](https://soundsprofitable.com/the-download/spotify-on-amazon-dsp/) - The Podcast Movement Archive is Live In the interest of empowering the podcast industry and sharing insights beyond the walls of a convention center, Podcast Movement has uploaded all of the Dallas 2025 stage events to a new YouTube channel. Running alongside the official Podcast Movement YouTube presence, The Podcast Movement Archive will serve as - [Golden Globes Podcast Eligibility, Podcast Campaigns Bring Reach, & More](https://soundsprofitable.com/the-download/golden-globes-podcast/) - The Podcast Movement Archive is Live In the interest of empowering the podcast industry and sharing insights beyond the walls of a convention center, Podcast Movement has launched an official archive channel on YouTube. In addition to the existing Podcast Movement YouTube presence, a second channel has been launched to act as a repository for - [PRX Acquires Soundrise, Spotify's on Amazon DSP, & More](https://soundsprofitable.com/the-download/prx-acquires-soundrise/) - PRX Expands Podcast Sponsorship Capabilities with Strategic Acquisition of Soundrise Soundrise has worked as the exclusive sales team for PRX’s catalog since 2017. Starting in January of 2026, the Soundrise team will be absorbed as an in-house PRX sales arm. Current CEO Harry Clark will continue working in an advisory capacity at Soundrise through the - [Creator Executive Collaboration, Ek Steps Down, & More](https://soundsprofitable.com/the-download/creator-executive-collaboration-ek-steps-down-more/) - Spotify Names Co-CEOs as Daniel Ek Transitions to Chairman by Molly Scheutz Daniel Ek has transitioned from CEO to executive chairman of Spotify. Former chief business officer Gustav Söderström and former chief product and technology officer Alex Norström have been announced as co-CEOs who will step into their roles effective January 1st. The two have - [IAB Upgrades Podcast Outlook, Pods Promoting Movies, & More](https://soundsprofitable.com/the-download/iab-upgrades-podcast/) - ‘It’s too risky’: Tariffs are causing brands to back away from the U.S. and expand abroad instead by Julia Waldow Companies like Loftie and Footwear Unlimited (which oversees production for Frye, Spyder, and Baretraps) receive the bulk of their business from the United States, but with production facilities in China they’re staring down the barrel - [The Robot In The Room, The Sleeping Giant, & More](https://soundsprofitable.com/the-download/the-robot-in-the-room-the-sleeping-giant-more/) - Hey folks, Tom Webster here with your weekly wrap-up of The Download. Gavin's been off this week (richly deserved, I might add), so you've been subjected to my attempts at keeping this entire enterprise afloat as best I can. I hope that you agree with me: it’s time for Gavin to stop vacationing. So while - [AI Voices, High Attention Media, & More](https://soundsprofitable.com/the-download/ai-voices-high-attention-media-more/) - This is my last daily issue of The Download for the week (I’ll be back with our weekly recap tomorrow) before Gavin returns from vacation. I have tried not to break anything, though I may have left our Google Drive looking like 40 miles of bad road. Hope to see some of you at the - [Creators Find Daylight, Audio’s ROI, & More](https://soundsprofitable.com/the-download/creators-find-daylight-audios-roi-more/) - Hey, it’s Tom again, filling in for Gavin. I’ve been seeing a lot of stories about opportunity this week - which, when it knocks, generally wears overalls, according to Thomas Edison (which I have been mistakenly listed as in more than one conference program). I don’t know about you, but the fall feels like it - [The Google Spear, Top Spenders, & More](https://soundsprofitable.com/the-download/the-google-spear-top-spenders-more/) - The YouTube Tip of the Google Spear I found this article, from Stratechery’s Ben Thompson, to be absolutely fascinating. Thompson argues that we’ve been spending so much time thinking and talking about text-based AI, that we have overlooked the great sleeping giant of YouTube. Yes, it’s hard to believe YouTube can be overlooked about anything, - [A Podcast Milestone, AI Disclosure, & More](https://soundsprofitable.com/the-download/a-podcast-milestone-ai-disclosure-more/) - A Podcast Milestone, AI Disclosure, & More Before we get started, you should know that we here at Sounds Profitable have given Gavin a richly deserved week off, so you are stuck with the potentially cringeworthy work of me (Tom Webster) as I attempt to keep this ship on the rails. See? Mixed metaphor. Screwing - [Canada's Growing Podcast Scene, Reframing Short-Form Clips, & More](https://soundsprofitable.com/the-download/canadas-growing-podcast/) - The Podcast Landscape 2025: Maturity, Growth, and What Comes Next by Tom Webster Responses from over 5,000 Americans fielded for The Podcast Landscape 2025 find organic growth for podcasting has slowed noticeably as the industry matures. When thinking about a medium maturing, there are two distinct examples to consider: radio’s consolidation of content and retraction - [Podcasting is Maturing, Canada's Audience Growth, & More](https://soundsprofitable.com/the-download/podcasting-is-maturing-canadas/) - The Podcast Landscape 2025: Maturity, Growth, and What Comes Next by Tom Webster Responses from over 5,000 Americans fielded for The Podcast Landscape 2025 find organic growth for podcasting has slowed noticeably as the industry matures. The rising tide that lifts all boats is transitioning into the next phase for podcasting, and those who will - [YouTube Introduces DAI (Kinda), Ten Years of UK Podcast Growth, & More](https://soundsprofitable.com/the-download/youtube-introduces-dai-kinda/) - New ways for creators to earn more with brand partnerships by Todd Sherman and Michael Beckmann While a good chunk of the post is re-announcing previously announced tools for YouTube creators, the big one that might lead to a tidal shift in how YouTube and video podcasting is managed is YouTube’s version of dynamic - [SiriusXM on Amazon's DSP, Ad Fraud with SlopAds, & More](https://soundsprofitable.com/the-download/siriusxm-on-amazons-dsp/) - Amazon is dialing up its DSP in pact with SiriusXM by Ronan Shields This morning SiriusXM and Amazon DSP (demand-side platform) announced a new deal that brings over 160 million listeners from SXM’s Pandora and SoundCloud to the platform, making them the largest audio partner in Amazon DSP. SiriusXM podcast inventory is also slated to - [Short-Form Podcast Cannibalization, Kenya's Podcasting Scene, & More](https://soundsprofitable.com/the-download/short-form-podcast-cannibalization/) - Short-Form Video Clips Could Cannibalize Podcasters’ Real Audiences by Ashley Carman A new issue of Soundbite looks at the common video podcast promotion strategy of clipping juicy moments of conversation and uploading them to social media. On paper, shotgun-blasting clips to YouTube Shorts and TikTok is a promotional strategy intended to draw new audiences - [Podcasting Mourns Todd Cochrane, Creators Leverage CTV, & More](https://soundsprofitable.com/the-download/podcasting-mourns-todd/) - Blubrry CEO Todd Cochrane has died On Monday morning RawVoice and Blubrry founder Todd Cochrane passed away suddenly while travelling back from visiting his family. James Cridland and Cochrane’s long-time co-host Rob Greenlee collaborated to publish an obituary on Podnews. On Wednesday The New Media Show uploaded a final episode in which Greenlee, Adam Curry, - [Remembering Todd Cochrane, Bridging Creatives and Execs, & More](https://soundsprofitable.com/the-download/remembering-todd-cochrane-bridging-creatives-and-execs-more/) - Remembering Todd Cochrane by Tom Webster Earlier this week RawVoice and Blubrry founder Todd Cochrane passed away suddenly while travelling back from visiting his family. A full obituary co-written by James Cridland and Cochrane’s long-time cohost Rob Greenlee can be found here. Tom Webster shares his own experiences as the podcast industry remembers Cochrane. The - [YouTube's Culture & Trends Report, Sports Media for Gen Z, & More](https://soundsprofitable.com/the-download/youtubes-culture-trends/) - How Gen Z Is Rewriting the Rules of Sports Media by Antony Bennice A LinkedIn piece from Locked On Sports looking at how young adults are shifting the focus on sports media fandom. Talking head shows on cable TV have faded in popularity as Gen Z consumers are seeking their sports content in TikToks, YouTube - [Podcast Industry Mourns Passing of Todd Cochrane](https://soundsprofitable.com/the-download/podcast-industry-mourns/) - Blubrry CEO Todd Cochrane has died Yesterday morning Blubrry Podcasting founder Todd Cochrane passed away. In a statement from Blubrry, CFO Barry Kantz eulogizes Cochrane, reflecting on his career since founding RawVoice and Blubrry in 2005, as well as launching Geek News Central in the earliest days of podcasting. Details regarding services and ways to - [Creators Leverage CTV, NYT Sunsets Audio App, & More](https://soundsprofitable.com/the-download/creators-leverage-ctv/) - Creators are leveraging CTV channels as added value for sponsorship deals by Alexander Lee While CTV platforms have had some content creator presence for years (I recall discovering YouTubers were re-uploading their content to Prime Video in the mid-2010s), a focus on creator-led content has increased noticeably in recent years. Tubi, SamsungTV Plus, Roku, everybody’s - [Podcasting's Growth Drivers, YouTube Tops Streaming, & More](https://soundsprofitable.com/the-download/podcastings-growth-drivers/) - This week we put several hummingbird feeders out on our porch. Through a combination of good placement and (we suspect) higher quality nectar than our neighbors, we're the hottest spot in town. You've never felt like a Disney character until you've had ten hummingbirds hanging out around you. While my partner and I corner the - [The Podcast Landscape 2025 Report, Hidden Creator Costs, & More](https://soundsprofitable.com/the-download/the-podcast-landscape-2025/) - Advertising Week New York With September in full swing, I’m gonna take a quick second to list out what Sounds Profitable’s gonna be hosting this year at Advertising Week NYC. On October 6th and 7th The Podcast Zone returns for networking opportunities and panels (including Tom Webster debuting new data). Sounds Profitable partners can still - [Media Companies Court Podcast Stars, Creator Cashflow, & More](https://soundsprofitable.com/the-download/media-companies-cour/) - LAST CALL: The Podcast Landscape 2025 debuts tomorrow at 2:00 p.m. in a live webinar hosted by Tom Webster. You might have seen some teaser data in Dallas, now catch the full presentation. A quick reminder that, as is the case with every Sounds Profitable research presentation, registering ahead of time means you’ll be emailed - [Podcasting's Live Event Profits, Edison Publishes Top 25 UK Pods, & More](https://soundsprofitable.com/the-download/podcastings-live-event/) - Reminder: The Podcast Landscape 2025 debuts this Thursday at 2:00 p.m. in a live webinar hosted by Tom Webster. You might have seen some teaser data in Dallas, now catch the full presentation. A quick reminder that, as is the case with every Sounds Profitable research presentation, registering ahead of time means you’ll be emailed - [Audiences Listen on YouTube, Chartable's End-Date, & More](https://soundsprofitable.com/the-download/audiences-listen-on/) - YouTube Podcasts Eligibility Might Be the Way to Save the Emmys’ Ever-Shrinking Talk Category by Michael Schneider Awards columnist Schneider highlights how the chat podcast has effectively usurped traditional broadcast talk shows in ubiquity. Clips of Conan O’Brien interviewing guests in a podcast studio perform as well (if not better) than the legacy TV talk - [Chartable's Official Sundown, YouTube Hype Goes Global, & More](https://soundsprofitable.com/the-download/chartables-official-sundown/) - Exclusive: Chartable is going away. While it’s been public knowledge for some time that Megaphone customers will lose access to Chartable eventually, now there is a concrete date. According to Podnews reporting, an email is set to go out today to Megaphone customers detailing Chartable will fully sunset on December 8th of this year and - [Swift Podcast Sets Record, Trade Desk Redefines SSP, & More](https://soundsprofitable.com/the-download/swift-podcast-sets-record/) - The Trade Desk’s redefinition of supply paths ripples across ad tech by Seb Joseph TTD has reclassified supply-side platforms - SSPs - as resellers. As Joseph’s writing frames it, the reclassification shifts SSPs from being the critical pipes carrying publisher inventory to demand platforms to being middlemen interrupting the flow. And the ‘reseller’ mark is - [Spotify Adds Chat, YouTube's New LLM Filter, & More](https://soundsprofitable.com/the-download/spotify-adds-chat-youtubes/) - YouTube secretly used AI to edit people's videos. The results could bend reality by Thomas Germain BBC coverage of a long-developing story involving unexpected changes to YouTube Shorts. Since June, various content creators have started noticing some of their Shorts look different than the raw file, or the same file uploaded to Instagram Reels or - [Increasing Subscription Prices, YouTube Potential @ the Emmys, & More](https://soundsprofitable.com/the-download/increasing-subscription-prices/) - Before we get into the news proper, a quick reminder that SiriusXM is running a quick survey to take the pulse of some simple-but-big questions shaping podcasting. If you didn’t get a chance to take the survey at Podcast Movement last week, now’s the time. It’s short, quick, anonymous feedback focused on gut reactions instead - [News Podcast Audience Grows, Sounds Profitable's Future, & More](https://soundsprofitable.com/the-download/sounds-profitables-future/) - What’s Next for Sounds Profitable, by Bryan Barletta As announced in an Axios article by Kerry Flynn this Monday, Sounds Profitable and Podcast Movement are merging. Both brands will continue to exist with their original staff intact, with Bryan Barletta becoming president of Podcast Movement. In this week’s Sounds Profitable newsletter, Barletta details improvements this - [Video in Open Podcasting, Audiences Love Choice, & More](https://soundsprofitable.com/the-download/video-in-open-podcasting/) - Bringing video to the open podcast ecosystem The Podcast Standards Project kicked off Podcast Movement Dallas with a packed presentation of how video podcasting with HLS (HTTP Live Streaming) works, what that would functionally look like for creators, and what the industry needs to do for such a distribution system to become widespread. The PSP - [YouTube Shorts Collabs Upgraded, Spotify’s Q2 Report, & More](https://soundsprofitable.com/the-download/youtube-shorts-collabs/) - YouTube Growth Continues, Launches Collaborator-Focused Shorts Ads A new YouGov survey of U.K. social media users finds 28% of respondents use YouTube more than they did a year ago. Instagram scored 25%, TikTok 21%, and X pulled in 15%. Two age brackets stand out for using YouTube more this year: Gen Z (38%) and Baby - [Sounds Profitable x Podcast Movement, Dentsu's Indian Podcast Investment, & More](https://soundsprofitable.com/the-download/sounds-profitable-x-podmov/) - Exclusive: Podcast merger signals convergence era by Kerry Flynn Podcast Movement and Sounds Profitable are merging. Both brands will continue to exist with their original staff intact, with Bryan Barletta becoming president of Podcast Movement. With the merger comes a renewed focus on getting podcasting in front of the business world, such as bringing the - [Taylor Swift's Podcast Strategy, Audio's Continued Importance, & More](https://soundsprofitable.com/the-download/taylor-swifts-podcast-strat/) - No, I’m not going to make cute references to Texas in this week’s intro, even if I am actively packing for Podcast Movement in Dallas. I’m not, because I have to use this precious space to remind you that if you don’t have a room booked yet, TODAY is the last day you can book - [Audio Podcasting's Next Evolution, New Podscape Update, & More](https://soundsprofitable.com/the-download/audio-podcastings-next/) - Before I get into the news: one more reminder that Podcast Movement hotel rooms are still available at PodcastMovement.com/PMhotel, but organizers tell us the rates will increase by over $100 more per-night starting Friday. So get to bookin’, I’ll see y’all there. The Podscape Midyear Update For several years now Magellan AI and Sounds - [Video Drives Lift, Remembering Young Marketers, & More](https://soundsprofitable.com/the-download/video-drives-lift/) - Before I get into the news: a quick reminder for Podcast Movement Dallas attendees that there are still hotel rooms available at PodcastMovement.com/PMhotel, but the rates will go up over $100 more per-night starting Friday, so get to bookin’. See y’all there. Inside the Walled Garden: Breaking New Ground on YouTube Podcast Measurement Oxford - [Taylor Swift's Podcast Announcement, Downy-branded Audio Drama, & More.](https://soundsprofitable.com/the-download/taylor-swifts-podcast-2/) - As TV Embraces Digital, Podcasts Have Become TV Shows by Michael McCarthy With the growth of sports podcasting comes the evolution of the podcasts themselves. For instance, former ESPN commentator/analyst Stephen A. Smith rebranded his podcast Know Mercy to The Stephen A. Smith Show, upgrading to a multi-million dollar podcasting studio in New Jersey. Cam - [How B2B Uses Podcast Ads, Seattle's Audio Fiction Scene, & More](https://soundsprofitable.com/the-download/how-b2b-uses-podcast-ads/) - Special Screening @ the Sounds Profitable Podcast Movement Lounge We’ve got something fun to add to your calendar for Podcast Movement in Dallas: director Shaun Michael Colón’s documentary Age of Audio will be screened in the Sounds Profitable Lounge. Sponsored by Transistor.fm, Metacast, Blubrry Podcasting by RawVoice, RSS.com, and Sounds Profitable, the screening will kick - [Amazon Restructures Wondery, Spotify Launches Audiobooks Plus, & More](https://soundsprofitable.com/the-download/amazon-restructures-wondery/) - Amazon Restructures Wondery, Industry Reacts [Multiple Sources] Late last week Bloomberg’s Ashley Carman and Lucas Shaw published an article in which a source alleged Amazon was shutting down Wondery. The source claimed 110 jobs would be eliminated as the company streamlined to specifically focus on personality-focused creator-driven content. All narrative-focused podcasts are reportedly being moved - [Apple's Best Podcasts of '25 (So Far), Audioboom's Video Boom, & More](https://soundsprofitable.com/the-download/apples-best-podcasts/) - From Social Proof to Parasocial Proof: How Podcasts Provide the Scaffolding for Social Campaigns by Tom Webster When looking at data from the recent Driving to Action report, which demonstrates how Podcast Primes (respondents to The Advertising Landscape who consume podcasts daily/near-daily), Webster cautions against treating people as monoliths. Podcast Primes love podcasts, to - [Audiobooks Plus Arrives in US, Von Interviews Cartoon, & More](https://soundsprofitable.com/the-download/audiobooks-plus-arrives/) - Promoting Podcasting’s Workers and Open Positions Sounds Profitable’s mission has always been to uplift the business of podcasting. Part of that is ensuring those looking for jobs can find them, and those looking to hire can find them. With that in mind, I’d like to take a quick moment to introduce newer readers (and remind - [Ofcom Podcast Listenership, Spotify's Price Increase, & More](https://soundsprofitable.com/the-download/ofcom-podcast-listenership/) - Only one-third of Brits consume information via news brands by Jack Benjamin The new Media Nations report from Ofcom finds only 34% of the UK public consume news either via print or online news brands. Podcasting performs well as a method for distributing news, allowing legacy news companies to generate ad revenue and reach newer - [Wondery to Fold into Audible, SiriusXM Podcasting Growth, & More](https://soundsprofitable.com/the-download/wondery-to-fold-into-audible/) - Amazon to Shut Down Wondery Podcast Studio, Reorganize Audio Business by Ashley Carman and Lucas Shaw According to Bloomberg’s sources, Amazon is closing Wondery, breaking up the company’s operations as part of a reorganization of audio business, with 110 employees being let go as a result. An internal memo shared with Bloomberg also notes Wondery - [Spotify Hypes Audiobooks, Podcast Ads Drive Action, & More](https://soundsprofitable.com/the-download/spotify-hypes-audiobooks-podcast/) - The Advertising Landscape Part 3: Driving to Action Sounds Profitable’s latest segment of data from The Advertising Landscape, built from the largest public study of podcast and advertising in the country with 5,005 American respondents aged 18+, is now live. As the title suggests, Driving to Action focuses on how different ad-supported mediums drive actions - [Toyota's Podcast $pend, Audio Fiction Incubating New IP, & More](https://soundsprofitable.com/the-download/toyotas-podcast-pend/) - Top Podcast Advertisers - June 2025 Magellan AI’s monthly chart of top movers & shakers and top overall spend by brands has been updated with June data. Sports remains a favorite investment for podcast advertisers, taking 11 of the top 15 advertisers’ top genre for spend. Disney, Linkedin, and T-Mobile are among the top 15 - [Podcast Ads Drive Action, Local Radio Reporting Returning, & More](https://soundsprofitable.com/the-download/podcast-ads-drive-action/) - The Advertising Landscape Part 3: Driving to Action Sounds Profitable’s latest segment of data from The Advertising Landscape, built from the largest public study of podcast and advertising in the country with 5,005 American respondents aged 18+, is now live. As the title suggests, Driving to Action focuses on how different ad-supported mediums drive actions - [Modern Podcast Monetization, AI @ Ad Awards, & More](https://soundsprofitable.com/the-download/modern-podcast-monetization/) - The Death of The Late Show Is the Canary in the Linear Coal Mine by Dave Dembowski Setting aside the political implications and timing of CBS choosing not to renew Stephen Colbert’s contract for The Late Show, there’s something to consider about the sheer weight of the linear TV late-night talk show. Dembowski points to - [Spotify Hypes Audiobooks, Overwhelming Ad Load, & More](https://soundsprofitable.com/the-download/spotify-hypes-audiobooks/) - REMINDER FOR TOMORROW: Sounds Profitable has a webinar this Wednesday! Join us on Wednesday, July 30th at 2:00 p.m. EST for Tom Webster’s presentation of Driving to Action. This third section of The Advertising Landscape data examines how podcast audiences respond to ads compared to other digital and traditional channels. The findings challenge convention assumptions - [Comedy as a PR Tool, U.S. Tops Acast Q2 Markets, & More](https://soundsprofitable.com/the-download/comedy-as-a-pr-tool/) - Before I get into the news, don’t forget Sounds Profitable has a webinar this Wednesday! Join us on Wednesday, July 30th at 2:00 p.m. EST for Tom Webster’s presentation of Driving to Action. This third section of The Advertising Landscape data examines how podcast audiences respond to ads compared to other digital and traditional channels. - [Remembering Audio in Video Boom, Podcasting's Late-Night Appeal, & More](https://soundsprofitable.com/the-download/remembering-audio/) - REMINDER: this coming Wednesday (June 30th) at 2:00 p.m. EST Tom Webster will host a presentation of the latest section of The Advertising Landscape data. Part 3, Driving to Action, examines how podcast audiences actually respond to advertising in comparison to other digital and traditional channels. Findings that challenge conventional assumptions about podcast ad performance, - [Looking @ Super Listeners, Recognizing Comedy Podcasts & More](https://soundsprofitable.com/the-download/looking-super-listeners/) - ‘Super listeners’ make up just 2% of an artist’s monthly streaming audience, yet buy 50% of concert tickets, Spotify says, by Daniel Tencer While “superfan” is an existing segment researcher Luminate uses to classify 18% of U.S. music audiences who heavily listen to audio, Spotify’s “super listener” classification is so strict it only includes 2% - [How Podcasts Are Overtaking Late-Night, Apple on Listener Privacy, & More](https://soundsprofitable.com/the-download/how-podcasts-are/) - Protecting user privacy in the Listening Reports Apple has published a follow-up to their listener reports upgrade in Apple Podcasts. The new post clarifies two privacy measures used to protect identities. The first is noise, which adds or subtracts a small random number to metrics. Second: Apple employs thresholds that leave out values where the - [Apple Podcasts Data Upgrade, Public Broadcast Funding, & More](https://soundsprofitable.com/the-download/apple-podcasts-data/) - New Subscription Listening Reports Apple Podcasts Connect has launched an update to Listening Reports for podcasters. Now four reports are accessible: Episode, Show, Channel, and Provider Listening, which can be downloaded daily, weekly, or monthly. As Bumper co-founder Dan Misener notes, the Channel report is a useful tool for podcast networks that run paid subscription - [Audioboom Acquires Adelicious, Podcasting's Growth Mindset, & More](https://soundsprofitable.com/the-download/audioboom-acquires-adelicious/) - Audioboom Acquires UK Podcast Leader Adelicious British podcasting platform Audioboom has acquired Adelicious. The resulting combination is set to make one of the UK’s largest locally-produced podcast networks with an aggregate 125 million monthly downloads and video views. Adelicious CEO Andrew Goldsmith is set to become President of a consolidated UK division under the Adelicious - [Emmy Creator Shutout, SiriusXM Play Reveal, & More](https://soundsprofitable.com/the-download/emmy-creator-shutout/) - Sirius, long commercial-free in cars, is betting on advertising to capture new listeners by Lillian Rizzo CNBC covers the announcement of SiriusXM Play, the first ad-supported subscription plan for app streaming and in-car listening from SiriusXM. The $7/month Play tier is currently only available on a limited basis, and starts with around 130 music and - [Gemini Now Sees Instagram, IAB Tech Lab AI Scraping Initiative, & More](https://soundsprofitable.com/the-download/gemini-now-sees-instagram/) - Google Now Indexes Instagram EarMax Media co-founder Andy Maxwell highlights a new update to Google search and the Gemini AI overviews. In a recent update, Google has started indexing and sourcing Instagram content. A move that could be a boon for podcast discoverability and advertising. Maxwell uses the example of a listener who remembers a - [Audioboom's Q2, Video Podcasts Drive Hollywood Jobs, & More](https://soundsprofitable.com/the-download/audiobooms-q2-video/) - Audioboom (BOOM) Q2 Trading Update Podcast publisher Audioboom has published their Q2 earnings figures. I’ve linked to the London Stock Exchange official document for those who like direct numbers, but highlights include: Q2’s EBITDA profit reached $1.2 million USD, Q2 revenue increasing 5% year-over-year, and the success of programmatic ad marketplace Showcase (revenue for which - [YouTube Restricting Reuploads, Retaining Podcasting's Spark, & More](https://soundsprofitable.com/the-download/youtube-restricting-reuploads/) - The Podcast Preservation Paradox by Tom Webster As video podcasting grows in popularity and audience share, two schools of thought have formed: preservationists who are worried podcasting could lose the soul of what makes it unique to growth-at-all-costs video, and growth advocates who welcome the YouTube expansion into podcasting as it brings new audiences. A - [Preserving Podcasting's Spark, Stopping Slop Content, & More](https://soundsprofitable.com/the-download/preserving-podcastings-spark/) - The Podcast Preservation Paradox by Tom Webster As video podcasting grows in popularity and audience share, two schools of thought have formed: preservationists who are worried podcasting could lose the soul of what makes it unique to growth-at-all-costs video, and growth advocates who welcome the YouTube expansion into podcasting as it brings new audiences. Webster - [Managing Many Metrics, The Podcast Exchange Restructuring, & More](https://soundsprofitable.com/the-download/managing-many-metrics/) - Ask Skip: Does Anyone Know What ‘Hours Watched’ Actually Means? ‘Skip Buffering’ - a no-nonsense fictional pundit used by The Streaming Wars to cover touchy subjects - turns “his” sights on streaming metrics. An anonymous head of strategy for a mid-sized streamer gave Streaming Wars a quote questioning if the streaming trend of bragging about - [India's Podcasting Boom, Spotify Returns Pod.Link, & More](https://soundsprofitable.com/the-download/indias-podcasting-boom/) - The Podcasting Boom in India: Shaping the Future of Digital Storytelling The India Brand Equity Foundation takes a look at the medium’s relatively recent evolution, now with an estimated audience of 200 million that puts India in third place behind China and the U.S. Grand View Research projects that with 2023’s podcast revenue almost reaching - [Amazon x Roku, Spotify Upgrades Car Listening, & More](https://soundsprofitable.com/the-download/amazon-x-roku-spotify/) - The Winners and Losers From the Amazon-Roku Deal by Mark Stenberg Last month Amazon and Roku entered into a partnership that enables buying Roku inventory on Amazon’s demand-side platform. Stenberg’s piece goes over various sections of the advertising industry impacted by the deal, such as more direct-to-consumer brands being able to scale into doing connected - [Lessons from Cannes, Covering Demos w. Podcasting, & More](https://soundsprofitable.com/the-download/lessons-from-cannes/) - It’s hot out here, time for a swim and some lemonade at a pond-side cottage. Next week Sounds Profitable will be taking off for Summer break, but the Download daily will be back to normal publication on Monday the 7th and this here Recap’ll be back on the 11th. Before I go stock up on - [Purpose-Driven Podcasting, Spotify Eyes YouTubers, & More](https://soundsprofitable.com/the-download/purpose-driven-podcasting/) - Gone Fishin’: Sounds Profitable will be taking next week off for summer break. After tomorrow morning’s issue of the Download Recap, the next time you’ll hear from me will be Monday, July 7th. Try to stay cool out there, and don’t forget the sunscreen. Serious about Wellness: Unlock the power of purpose-driven podcasting Today Sounds - [Germany's Podcast Demographics, How YouTube's Algorithm Works (Kinda), & More](https://soundsprofitable.com/the-download/germanys-podcast-demographics/) - LAST CALL: THIS THURSDAY, June 26th, at 2:00 p.m. EST Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are teaming up for the free webinar Unlock the Power of Purpose-Driven Podcasting. A presentation of data from The Advertising Landscape focusing on two of the industry’s fastest-growing audiences: Health & Fitness, and Self-Improvement consumers. Join - [Podcasts on Smart TVs, Attention-Getting Audio, & More](https://soundsprofitable.com/the-download/podcasts-on-smart-tvs/) - THIS THURSDAY, June 26th, at 2:00 p.m. EST Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are teaming up for the free webinar Unlock the Power of Purpose-Driven Podcasting. A presentation of data from The Advertising Landscape focusing on two of the industry’s fastest-growing audiences: Health & Fitness, and Self-Improvement consumers. Join hosts Tom - [How Podcasts Covered Hard News, Canadian Podcasters Lobby Gov't, & More](https://soundsprofitable.com/the-download/how-podcasts-covered/) - THIS THURSDAY, June 26th, at 2:00 p.m. EST Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are teaming up for the free webinar Unlock the Power of Purpose-Driven Podcasting. A presentation of data from The Podcast Landscape focusing on two of the industry’s fastest-growing audiences: Health & Fitness, and Self-Improvement consumers. Join hosts Tom - [Taking Podcasts on the Road, Lessons from Cannes, & More](https://soundsprofitable.com/the-download/taking-podcasts-on-the-road/) - Before I get into the news, a quick scheduling heads-up: this coming Thursday (June 26th) Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are hosting a free webinar at 2:00 p.m. EST. Unlock the Power of Purpose-Driven Podcasting will focus on two of podcasting’s fastest-growing audiences: Health & Fitness, and Self-Improvement. Hosts Tom Webster - [Creators @ Cannes, Amazon's Prime Ad Load, & More](https://soundsprofitable.com/the-download/creators-cannes-amazons/) - Don’t forget! A week from tomorrow (June 26th at 2:00 p.m. EST, to be exact) Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are hosting Unlock the Power of Purpose-Driven Podcasting: A webinar focused on two of podcasting’s fastest-growing audiences: consumers of Health & Fitness, and Self-Improvement. Based on new data from The - [Recapping Cannes Day 1, 'Viewability' in Podcast Ads, & More](https://soundsprofitable.com/the-download/recapping-cannes-day-1-viewability-in-podcast-ads-more/) - I wanna give you a heads-up about our next research presentation: on Thursday, June 26th at 2:00 p.m. EST Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are hosting Unlock the Power of Purpose-Driven Podcasting. The webinar will focus on two of podcasting’s fastest-growing audiences: Health & Fitness, and Self-Improvement consumers. Based on new - [Ads on WhatsApp, SiriusXM on MMM, & More](https://soundsprofitable.com/the-download/headline-ads-on-whatsapp/) - Quick reminder that on Thursday, June 26th at 2:00 p.m. EST Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network are hosting Unlock the Power of Purpose-Driven Podcasting. The webinar will focus on two of podcasting’s fastest-growing audiences: Health & Fitness, and Self-Improvement consumers. Based on new data from The Podcast Landscape, the presentation will - [YouTube's Place in Podcasting, Telling Stories with Pixels, & More](https://soundsprofitable.com/the-download/youtubes-place-in-podcasting/) - Mattresses and Metrics by Tom Webster While looking at Podscribe’s Performance Benchmarks report for Q2, a particular section stuck in Webster’s head: pixel attribution captures 7x more conversions than post purchase surveys, and 4.6x more conversions than promo codes. “Two things immediately come to mind here, and they aren’t mutually exclusive: one, more campaigns should - [Spotify’s Rolling Out Transcripts, Podscribe Industry Rankings, & More](https://soundsprofitable.com/the-download/spotifys-rolling-out-transcripts/) - Welcome to a special edition of The Download! As long-time readers know, one of the main goals of this newsletter is to condense the day’s news down to something digestible to tell you what’s happening, and why you should click through to read the full story when time permits. Occasionally a day will come along - [2025 Audio Ad Forecast, YouTube's Place in Podcasting, & More](https://soundsprofitable.com/the-download/2025-audio-ad-forecast/) - YouTube Isn’t Dominating Podcasting by Paul Riismandel Working in the world of podcast research, Riismandel reads a lot of news and is going to a lot of events, both of which are heavily pushing an exaggerated view of YouTube’s place in the world of podcasting. It is an important platform for discovery and passively a - [New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More](https://soundsprofitable.com/the-download/new-podcast-features-wwdc/) - Apple’s announcements include more for podcasting by James Cridland The annual Worldwide Developer’s Conference (WWDC) had a fair few new Apple announcements, and Podnews has rounded up all the ones impacting podcasting. Similar to existing speech volume-adjustment features in third-party apps like Overcast and Pocket Casts, Apple Podcasts will have an “enhance dialog” option - [Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More](https://soundsprofitable.com/the-download/podcastings-programmatic/) - With such a successful POSSIBLE event for podcast advertising, Sounds Profitable is continuing our international effort to get podcasting in front of global advertising leaders. To maximize our value to partners and the industry overall, we're focusing on bringing brands to Converge @ Cannes, an event that shares our goals of educating more people on - [Audiences Trust Podcasts, HLS Could Upgrade RSS, & More](https://soundsprofitable.com/the-download/audiences-trust-podcasts/) - Why Podcasting’s Advertising Advantage Is Bigger Than We Thought by Tom Webster This week Sounds Profitable published the second part to The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S. Built from a survey of 5,005 American respondents aged 18+, the report has been divided up into sections to make core - [The Advertising Landscape, Australian Audio Engagement, & More](https://soundsprofitable.com/the-download/the-advertising-landscape-2/) - Why Podcasting’s Advertising Advantage Is Bigger Than We Thought by Tom Webster Yesterday Sounds Profitable published The Advertising Landscape 2025: Attention and Trust, the second part of the ongoing release of a landmark study into podcast advertising effectiveness in the U.S. Webster’s article this morning goes over some key findings, and why they matter - [Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More](https://soundsprofitable.com/the-download/podcastings-high-trust-and/) - How podcasts are earning their spot in the premium ad tier by Alexander Lee Digiday covers The Advertising Landscape: Trust and Attention, built from a survey of 5,005 Americans aged 18+ conducted in January and February of this year. Key findings from the report Lee covers include frequent podcast listeners remembering ads more than - [Upgrading RSS with HLS, Kast Media's New CEO, & More](https://soundsprofitable.com/the-download/upgrading-rss-with/) - LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation. HLS - [Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More](https://soundsprofitable.com/the-download/podcast-ads-fill-gender/) - Before I get into our top story, a quick reminder that tomorrow at 11 a.m. EST Quill is hosting a webinar with founder Fatima Zaidi and Sounds Profitable partner Tom Webster. Over the 45 minute presentation, they will cover how to understand who your listeners are, how to track listener journeys across platforms, how to - [Podcasting's Ad Anomaly, UK Audio Listenership, & More](https://soundsprofitable.com/the-download/podcastings-ad-anomaly/) - Reflections from Podcast Show London [Multiple Sources] It’s the week after a big industry event, let’s check out some industry reflections on conversations had at PSL! First up, Amplifi Media’s Steven Goldstein gives an overview of the conference with five key takeaways. Including YouTube’s evolution from “a polite observer” in 2024 to a major player - [Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More](https://soundsprofitable.com/the-download/podcast-ads-addressing/) - Today in the business of podcasting: The Podcasting Advertising Anomaly: New Research on Attention and Gender by Tom Webster The next chapter of data from The Advertising Landscape will focus specifically on podcast advertising’s performance in regards to attention and trust. One bit of data that stands out to Webster is evidence there is (near-as-makes-no-difference) - [Speaking Up for Spoken Word, Calm and Cautious Q2, & More](https://soundsprofitable.com/the-download/speaking-up-for-spoken-word/) - Webinar Roundup There's quite a few webinars coming up in the next week, so I've built a handy-dandy section to show off what you can attend and when! The Infinite Dial UK 2025 - May 29th at 9 a.m. EST Edison Research debuted The Infinite Dial UK 2025 at Podcast Show London, now tomorrow they’ll - [Podcast Show London Debrief, Brief Spotify Outage, & More](https://soundsprofitable.com/the-download/podcast-show-london-debrief/) - Reflections from Podcast Show London [Multiple Sources] It’s the week after a big industry event, let’s check out some industry reflections on conversations had at PSL! First up, Amplifi Media’s Steven Goldstein gives an overview of the conference with five key takeaways. Including YouTube’s evolution from “a polite observer” in 2024 to a major player - [International Audio Listening, Book-Buying on Spotify, & More](https://soundsprofitable.com/the-download/international-audio-listening/) - In just two weeks Part 2 of The Advertising Landscape, focusing on Attention and Trust, will debut in a free webinar with Tom Webster. Registration is open now for the presentation looking into why podcast listeners actually pay attention to ads and why they trust brands they hear about on their favorite podcasts. Attendees will - [Australian Digital Audio 📈, UK Audio Listening Report, & More](https://soundsprofitable.com/the-download/australian-digital-audio-📈/) - Digital audio revenue soars as broadcast radio remains flat by Nathan Jolly Commercial Radio & Audio has published a new report using data compiled by analytics firm Milton Data, which covers ad revenue for ARN, SCA, Nova Entertainment, Nine and several smaller Australian outfits. According to the report, Australian commercial radio networks hit $262.1 - [Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More](https://soundsprofitable.com/the-download/channel-4-🔜-podcasting/) - In just two weeks Part 2 of The Advertising Landscape, focusing on Attention and Trust, will debut in a free webinar with Tom Webster. Registration is open now for the presentation looking into why podcast listeners actually pay attention to ads and why they trust brands they hear about on their favorite podcasts. Attendees will also - [Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More](https://soundsprofitable.com/the-download/apple-podcast-design-docs-buying-📚on-spotify-ios-more/) - Spotify iOS users can now buy audiobooks directly from the app by Anna Washenko Apple has approved a new app update for Spotify, allowing users in the U.S. to see the cash price of individual audiobooks and buy ‘top up’ hours for audiobook listening if they want more than the 15 listen-hours included with - [Podcasts in Times Square, Spotify Plays Updated, & More](https://soundsprofitable.com/the-download/podcasts-in-times-square/) - The Podcast Show Is Starting Soon [Multiple Sources] As I type this, Bryan and Tom are jetting off to London for The Podcast Show. For those also in attendance, I’ve grabbed a few sources about the conference to help plan out the 21st and 22nd.Before the conference kicks off, don’t forget the Sounds Profitable - [Prepping for Podcast Show London, Reconsidering the Download, & More](https://soundsprofitable.com/the-download/prepping-for-podcast-show/) - Podcast Show London is Next Week! It’s almost time for The Podcast Show. Next week Sounds Profitable’s Tom Webster and Bryan Barletta will be in attendance, so I’ve got a quick list of every panel they’re going to be hosting/attending in addition to the existing Sounds Profitable happy hour on Tuesday the 20th. Tom - [Leveraging Podcast Events, Content Creators @ Upfronts, & More](https://soundsprofitable.com/the-download/leveraging-podcast-events/) - Before I get into the news, just a quick heads-up on Sounds Profitable stuff coming next week at The Podcast Show London! Yesterday we talked about panels Tom Webster will be attending/hosting, today I’ve got the details for Bryan Barletta’s (many) appearances in London: Wednesday 21 1:10 -1:40 Mic Check: Are You Reaching the Right - [YouTube @ Upfronts, Twitch-as-Radio, & More](https://soundsprofitable.com/the-download/youtube-upfronts-twitch-as-radio-more/) - STUDY: Australian consumers are mostly brand agnostic Marketing automation platform Dotdigital has released a study built from 3,000 global consumers, including 1,000 based in Australia. According to their findings, AU shoppers value time and privacy. They’re also the most brand-agnostic of the countries included, with 69% of Australians not having loyalty to any brands - [New IAB Attention Metrics, Audible AI-Generated Audiobooks, & More](https://soundsprofitable.com/the-download/new-iab-attention-metrics-audible-ai-generated-audiobooks-more/) - iHeartMedia, Inc. Reports Results for 2025 First Quarter Overall, iHeartMedia’s Q1 revenue is up 1% year over year (1.8% if Q1 2024 is adjusted to not include political ad spend). Podcast revenue in particular is up to $116 million, a 28% year over year increase. Chairman Bob Pittman specifically notes “tremendous growth” and the - [Audio Attribution Windows, What's in a Play?, & More](https://soundsprofitable.com/the-download/audio-attribution-windows-whats-in-a-play-more/) - Reactions and Clarifications re: Spotify Plays [Multiple Sources] Last week Spotify announced a new ‘play’ metric that will soon appear on podcast episodes, providing the first ‘view count’ style metric visible to audiences outside of video podcasts on YouTube. NBC News ran an article in the evening of May 8th, aggregating concerns from podcasters. - [Podcasting's $7b 2024, What Podcast Fans are Like, & More](https://soundsprofitable.com/the-download/podcastings-7b-2024/) - The Great Podcast Divide: Understanding Fans vs. Anti-Fans by Tom Webster In the survey for The Advertising Landscape, Sounds Profitable asked monthly podcast consumer respondents to score how much of a ‘fan’ they are of podcasts on a scale from 1 to 10. In this article, Webster talks about the Fans (people who rated - [Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More](https://soundsprofitable.com/the-download/podcasting-for-📺-more/) - The Great Podcast Divide: Understanding Fans vs. Anti-Fans by Tom Webster In the survey for The Advertising Landscape, Sounds Profitable asked monthly podcast consumer respondents to score how much of a ‘fan’ they are of podcasts on a scale from 1 to 10. In this article, Webster talks about the Fans (people who rated - [New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More](https://soundsprofitable.com/the-download/new-estimate-for-global/) - Podcast consumption shifts toward connected TVs by Alexander Lee A look into the growing connected TV presence in podcasting, following YouTube’s stats showing video podcasts are becoming more and more of a living room television mainstay. For instance, Flight Story’s CRO Christiana Brenton told Digiday 29% of their 2024 YouTube views came from TV - [Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More](https://soundsprofitable.com/the-download/spotify-podcast-viewcounts/) - Swedish Podcast Conglomerate PodX Acquires Lemonada Media for Around $30 Million by Ashley Carman PodX’s acquisition of Lemonada Media marks the conglomerate’s first move into the U.S. podcasting space. Since forming in 2022, PodX has largely focused on acquiring audio companies and podcasts in Europe and the U.K., including the recent ‘supergroup’ by merging Goldhawk - [Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More](https://soundsprofitable.com/the-download/podcasts-🔜-spotify-ad/) - Spotify to add podcasts to Sax ‘later this quarter’ by Jack Benjamin While Spotify’s in-house ad exchange did promise podcast inventory would come eventually, now there’s a deadline. According to Spotify Associate Director of Product Marketing Savanna Ramsey, speaking at the Sparks event in London last week, podcast inventory is coming to Spotify Ad - [Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More](https://soundsprofitable.com/the-download/podcastings-smart-tv-factor/) - The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting by Tom Webster 8% of podcast consumers primarily use a smart TV for that. While it might not sound like much, it’s significant enough to draw attention to. When filtered to just Smart TV primary users, a different kind of user begins - [March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More](https://soundsprofitable.com/the-download/march-ad-spend/) - The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting by Tom Webster 8% of podcast consumers primarily use a smart TV for that. While it might not sound like much, it’s significant enough to draw attention to. When filtered to just Smart TV primary users, a different kind of user begins to - [Conversations from Possible, Deloitte's Media Outlook, & More](https://soundsprofitable.com/the-download/conversations-from-possible/) - Economic uncertainty bubbles up in the conversations on the first day of Possible by Michael Bürgi The general vibe of executives visiting the Digiday Studio during day 1 of Possible in Miami is one of caution and concern. Zeta Global founder David Steinberg finds it encouraging that marketers haven’t yet slashed their budgets, opting to - [Digital Video Attracting Spend, UK Podcast Ad Growth, & More](https://soundsprofitable.com/the-download/digital-video-attracting/) - The UK Podcast Advertising Opportunity: Insights from AudioUK's Power of Podcasting Showcase by Ben Robins Sound Insights founder Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK last week. The core theme running through the event is the open opportunity in plain sight with podcast advertising in the UK. Despite continuing growth in - [Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More](https://soundsprofitable.com/the-download/selling-podcast-ads-to/) - Podcasts and Gaming: Elevating How We Cater to Industry Interests by Edward Fuller The second in a two-part article series about the potential podcasts hold for game marketing by Media Bodies CEO Edward Fuller. A big hurdle podcasting will need to overcome to be accepted in mainstream game marketing mix is refreshing outdated presumptions marketers - [2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More](https://soundsprofitable.com/the-download/2024s-podcast-ad-revenue/) - Building Stickier Podcasts This Wednesday from Tom Webster at Sounds Profitable: The latest data from The Advertising Landscape finds ad-supported podcasts have reached 31% monthly usage by Americans 18+, putting the medium ahead of Snapchat, X, and several other platforms a layperson would presume are “bigger” than podcasting. That said, only 61% convert to daily - [Making Podcasts Stickier, Global Podcast Listenership, & More](https://soundsprofitable.com/the-download/making-podcasts-stickier/) - The Theater of the Mind: Building Stickier Podcasts by Tom Webster The latest data from The Advertising Landscape finds ad-supported podcasts have reached 31% monthly usage by Americans 18+, putting the medium ahead of Snapchat, X, and several other platforms a layperson would presume are “bigger” than podcasting. That said, only 61% convert to - [Podcasting's🌏Income, Chrome Cancels Pop-Up, & More](https://soundsprofitable.com/the-download/podcastings🌏income/) - How Big is the Global Podcast Economy? Wondery founder Hernan Lopez has a new LinkedIn post interrogating the size of the global podcast economy. The IAB and PwC Internet Ad Revenue Report last week contained one page about podcasts. According to Lopez, who was part of a group of publishers that aided in the separate - [Branded Content 📈 Revenue, Reconsidering Ad Creative, & More](https://soundsprofitable.com/the-download/branded-content-📈/) - Digiday+ Research: Branded content rebounds as a top source of publisher revenue by Julia Tabisz Every Q1 Digiday+ Research surveys publisher professionals to get the lay of the land. This year’s survey found publishers’ branded content revenue is increasing after a downward trend since 2021, 94% of respondents said in Q1 of this year - [Netflix 👀 Podcasters, IAB Ad Revenue Report, & More](https://soundsprofitable.com/the-download/netflix-👀/) - “A return to strong growth” — IAB Internet Advertising Revenue Report by Brad Hill Rain News covers the new IAB report covering ad revenue in 2024. According to the data from PwC and the IAB, last year the digital advertising industry overall reached $259 billion, a 15% year-over-year increase from 2023. Zooming in on - [IAB Upfront ➡️ September, Podcast Advertising's Utility & More](https://soundsprofitable.com/the-download/iab-upfront-➡️/) - Surveying the Podcast Advertising Landscape This Wednesday Sounds Profitable published the first part of The Advertising Landscape, the largest study of podcast advertising effectiveness yet in the U.S., built from a Signal Hill Insights survey of 5,000 Americans aged 18+. Along with the report, on Thursday Sounds Profitable partner Tom Webster published a companion article - [Podcast Ad Versatility, CTV Transparency Concerns, & More](https://soundsprofitable.com/the-download/podcast-ad-versatility-ctv/) - Podcasting: The Most Versatile Medium by Tom Webster To mark the release of The Advertising Landscape, Sounds Profitable’s latest flagship study, Webster focuses on one particular slide demonstrating audience behavior: responses to the question “in the past month, how have you consumed New Heights with Jason and Travis Kelce? Overall, the responses are fairly balanced: - [Podcasting's Advertising Landscape, 🌎Spotify Outage, & More](https://soundsprofitable.com/the-download/advertising-landscape-🌎/) - The Advertising Landscape Part One: Reach by Tom Webster Sounds Profitable’s latest research is the largest study to date on podcast advertising effectiveness in the US, surveying 5,000 Americans 18+. The report will be published in several parts, breaking down different aspects of the data into manageable chunks. This first edition focuses on podcast advertising’s - [Economic Expectations, an Autumnal Podcast Upfront, & More](https://soundsprofitable.com/the-download/economic-expectations-an/) - Before we get started, a quick update to Bryan Barletta’s article The Impact Spotify's Video Has on Publishers. Since original publication, further clarification has been added to the section discussing how adding a video episode through Megaphone of Spotify for Creators can cause an entire podcast to be cached. If a podcast is not hosted - [Podcast Music Strikes, Young American Listening Habits, & More](https://soundsprofitable.com/the-download/podcast-music-strikes-young-american-listening-habits-more/) - Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest survey ever fielded on podcast advertising effectiveness in the U.S. Be among the first to see information from the first part, and receive the - [The Impact of Spotify Video, Nickelodeon x Starglow, & More](https://soundsprofitable.com/the-download/the-impact-of-spotify-video/) - Join Sounds Profitable’s Tom Webster for the first look at The Advertising Landscape 2025, our newest flagship study of the ad-supported media landscape. This is the largest cross-media study of advertising in podcasting in America, and provides the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle. The webinar is - [Spotify Video Converting RSS, Podcasting's Fandom Boost, & More](https://soundsprofitable.com/the-download/spotify-video-converting-rss-podcastings-fandom-boost-more/) - The Impact Spotify's Video Has on Publishers by Bryan Barletta Bryan kicks off a look at Spotify’s Video and Streaming Audio with a strong statement: “In its current state, I urge the podcast industry not to take part in Spotify Video and Streaming Audio as it stands to have a massive and long-term negative revenue - [Branded Podcast Clips 📈, Updating the Podscape, & More](https://soundsprofitable.com/the-download/branded-podcast-clips-📈-updating-the-podscape-more/) - Podscape Biannual Update is Coming, Submissions are Open The Podscape is a joint project between Magellan AI and Sounds Profitable to provide a bird’s-eye view of the business side of podcasting in one giant infographic. Effectively a city map of as many podcasting companies as possible, with logos sorted by their respective neighborhood based on - [Headline: YouTube Changes the Count, Hybrid Targeting Grows, and More](https://soundsprofitable.com/the-download/headline-youtube-changes-the-count-hybrid-targeting-grows-and-more/) - Hey! Tom here, filling in for Gavin as they enjoy a well-earned break. YouTube Shorts view count update wins over brands - but creators aren’t sold Leading off, YouTube changed how they measure their short-from videos to remove the minimum time requirement for a “view,” which aligns with how Instagram Reels and TikTok also count - [Effective 🎮 Audio Ads, Thinking Like a Network, & More](https://soundsprofitable.com/the-download/effective-🎮-audio-ads/) - Coworking - Mitello Camay of Podcast Reach Network We kick off our new segment interviewing folks around the wide world of podcasting with the Director of Brand Partnerships at Podcast Reach Network. Camay speaks to the collaborative nature of podcasting, urging newcomers to focus on networking with both creators and advertisers. To that note, he - [Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More](https://soundsprofitable.com/the-download/defining-podcast-for-the/) - Dialing In the Data This Thursday from Tom Webster for Sounds Profitable: Edison Research recently published their annual Infinite Dial study, which has been covering podcasting since 2008. One slide in particular, charting monthly podcast consumption among the total US population aged 12+, has been getting a lot of buzz online. The slide charts - [Podcasting's Report Card, Affiliate On the Rise, & More](https://soundsprofitable.com/the-download/podcastings-report-card/) - The Podnews Report Card 2025 Results by James Cridland Every year Podnews asks the public for their thoughts on podcast platforms, both on what they’re doing well and what could be improved on. In-app promotion and lack of editorial curation was a common theme, with Apple Podcasts perceived as a place primarily putting big names - [Defining the Podcast, Traffic vs. Audience, & More](https://soundsprofitable.com/the-download/defining-the-podcast-traffic-vs-audience-more/) - Registration for the Advertising Landscape debut webinar, scheduled for 2 p.m. EST on Wednesday April 16th, is live now. Hosted by Tom Webster, the presentation will debut the first of four parts delving into the findings of the Advertising Landscape, the biggest ever study into podcast ad effectiveness with 5,000 Americans surveyed. Grab your virtual seat now - [Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More](https://soundsprofitable.com/the-download/2025-ambies-winners/) - Before we get into the news (free of April Fools pranks, that’s a Gavin Gaddis guarantee), a reminder that Sounds Profitable will be headed to the Headgum Studios in Los Angeles on Monday, May 5th, to host our first stand-alone topic-focused event. Around 60 attendees will participate in group conversations curated by key individuals in - [Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More](https://soundsprofitable.com/the-download/pro-athletes-score-with-pod/) - Tomorrow at 9:00 a.m. CST Tom Webster will be giving a keynote presentation at Evolutions by Podcast Movement, debuting some findings from the upcoming flagship Sounds Profitable study The Advertising Landscape. Be among the first to see data from the largest study of podcast advertising effectiveness in America. Registration for the Advertising Landscape debut webinar, - [The New User Experience, Tracking 🍏 Plays, & More](https://soundsprofitable.com/the-download/the-new-user-experience/) - Hello hello, podcasting! I hope you’re all ready to pack your bags and jet out to sunny Chicago for Evolutions by Podcast Movement! I’m not (because I’m driving) but will see some of you wonderful folks at the Sounds Profitable partner lounge. Until then, let’s look at the week’s news. Business of Video Podcasting L.A. - [Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More](https://soundsprofitable.com/the-download/marketing-video-games-with/) - Podcasts for Game Marketing: An Untapped Opportunity by Edward Fuller An addition to the ongoing Sounds Profitable thought leadership article series in which Media Bodies CEO Edward Fuller discusses podcasting historically attracting performance-based marketing channels. With that in mind, there’s one industry that heavily relies on performance channels with deterministic attribution: video games. As research - [Podcasting's Growth in Japan, Acast Grows in AU, & More](https://soundsprofitable.com/the-download/podcastings-growth-in-japan/) - PODCAST REPORT IN JAPAN - Survey of Podcast Usage in Japan #5 Otonal Inc. and The Ashai Shimbun Company have released the latest version of their annual study looking at podcasting’s growth in Japan. The report is built from a survey of 10,000 respondents aged 15 to 69 in early December of last year. 17.2% - [The Download Recap for August 4th, 2023](https://soundsprofitable.com/the-download/the-download-recap-for-08-04-2023/) - This Week in the Business of Podcasting What’d I tell you last week? We certainly had something new cooked up! For those who’re still excavating out their inboxes: The Download, in addition to this weekly wrap-up on Fridays, is now a daily podcast and newsletter Monday through Friday! A compact news recap straight to your - [India Invests in Influencers, 4th Signal Awards Open, & More](https://soundsprofitable.com/the-download/india-invests-in-influencers-2/) - Before we get into the other top stories, we have a short one from Tubefilter: Kai Chuck, YouTube's first Head of Podcasts, has been confirmed to be stepping down. India’s government is making a $1 billion investment in its local creator economy Content creation has been booming in India. As YouTube CEO Neal Mohan noted - [What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More](https://soundsprofitable.com/the-download/what-counts-as-an-apple-play/) - One big number? How to combine audio + video podcast data across Apple, Spotify, and YouTube by Dan Misener A piece aiming to help consolidate and compare audio and video podcast data from various platforms with different methodologies for representing how people engaged with a piece of media. Apple Podcasts, for instance, tracks a “play” - [The Saab 900 & Podcasting, Podcasting Super Spenders, & More](https://soundsprofitable.com/the-download/the-sab-900-and-podcasting/) - This week’s issue comes to you by candlelight. Okay, not really but it almost did, as it’s storm season in the Midwest. Technically part of this issue was written during a blackout though. While not as entertaining as Conan O’Brien’s 2003 blackout episode, hopefully this is the second most worthwhile thing you consume this week - [Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More](https://soundsprofitable.com/the-download/gen-z-streams-together/) - The Stream 2025: Audience Insights Shaping Streaming A new report from Tubi features the findings of a survey conducted by The Harris Poll in November of last year, encompassing 2,502 adults aged 18+ who had streamed at least one hour of content that week. 79% of respondents say they expect no ads if they pay - [Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More](https://soundsprofitable.com/the-download/wondery-report-looks-at/) - Ten Years of Amplifi & Podcasting’s Evolution — amplifi media by Steven Goldstein A look back at April of 2014 when Goldstein founded Amplifi Media, following a career working at places like NBC, ABC, and growing Saga Communications to encompass over 100 radio stations. 2014 remains a focal point for two reasons: Apple Podcasts becoming - [ABC Invests in True Crime, Integrated AI Podcast Segments, & More](https://soundsprofitable.com/the-download/abc-invests-in-true-crime/) - Brian Wieser revises ad forecast downward as U.S. ad market grows wary by Seb Joseph Analyst and principal at Madison and Wall Brian Wieser has published a new forecast for U.S. ad spend predicting non-political spend growth will be 3.6% this year, a decrease from the rosier 4.5% prediction several months ago. Ad tech firm - [Super Spenders in Audio, Podcasters vs. Influencers, & More](https://soundsprofitable.com/the-download/super-spenders-in-audio/) - Podcast Super Fans Are Super Spenders by Deepika Das A look at Super Fans, podcast audiences who tune for more than eight hours per week, and how they engage with brands that advertise on their favorite podcasts. According to Nielsen Scarborough Research’s Podcast Recontact Study (listeners only) from last November, which had 53,528 respondents, 60% - [Brand Fans Promote Podcasting, SXSW 2025 Recap, & More](https://soundsprofitable.com/the-download/brand-fans-promote-podcasting/) - Once again, podcasting showed up to SXSW and made waves. The little industry that could continues to grow into something not so little. It’s also a week of new research and insights into audiences that’ll help the industry grow even more. Let’s get into it. What Brand Fans Love About Podcasts (and How They Listen) - [Podcasting's ➡️ Problem, Bundling Subscriptions, & More](https://soundsprofitable.com/the-download/podcastings-moving-problem/) - The Power of Branded Podcasts New from JAR Audio and Sounds Profitable: The Sounds Profitable Educational Series continues with a new report that looks at a section of respondents to the 2024 survey of 5,071 Americans aged 18+. Of respondents asked their likelihood to consume a podcast about a favorite brand or product, Brand Fans - [Video Influencer Upfronts, Spotify Producing Audiobooks, & More](https://soundsprofitable.com/the-download/video-influencer-upfronts/) - Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform by Julia Tabisz Every six months Didigay+ Research surveys industry professionals about the state of spending. According to the Q1 2025 data, “my company currently uses YouTube” has dipped to 63%, down from 71% in Q3 of - [Content Creators x SXSW, Complications of True Crime, & More](https://soundsprofitable.com/the-download/content-creators-x-sxsw/) - 🚨LAST CALL🚨: Sounds Profitable is hosting a webinar tomorrow, Wednesday, March 12, at 2 PM Eastern. Tom Webster will be joined by Liz Hames from JAR Audio and special guest Andrea Marquez from Amazon as they present The Power of Branded Podcasts, featuring new research from Sounds Profitable and a key case study from Amazon. - [Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More](https://soundsprofitable.com/the-download/free-sxsw-podcasting-panel/) - 🚨Before we get into the news🚨: Sounds Profitable is hosting a webinar on Wednesday, March 12, at 2 PM Eastern. Tom Webster will be joined by Liz Hames from JAR Audio and special guest Andrea Marquez from Amazon as they present The Power of Branded Podcasts, featuring new research from Sounds Profitable and a key - [🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More](https://soundsprofitable.com/the-download/looking-at-podcasting-at-sxsw/) - Good morning, Podcasting! Today marks the start of SXSW, with the official Podcast Stage ready to present podcasting to the wider SXSW world yet another year. While I'm back at home base, you can catch Bryan and Lauren around the event, say hi for me. Let's get into the news. What’s Happening with Podcasting @ - [Podcasting @ SXSW, How to Use Surveys, & More](https://soundsprofitable.com/the-download/podcasting-at-sxsw/) - 🚨Before we get into the news🚨: Sounds Profitable is hosting a webinar next Wednesday, March 12, at 2 PM Eastern. Tom Webster will be joined by Liz Hames from JAR Audio and special guest Andrea Marquez from Amazon as they present The Power of Branded Podcasts, featuring new research from Sounds Profitable and a key - [Are Podcasters Influencers? AdOps Takes Center Stage, & More](https://soundsprofitable.com/the-download/are-podcasters-influencers/) - 🚨Before we get into the news🚨: Sounds Profitable is hosting a webinar next Wednesday, March 12, at 2 PM Eastern. Tom Webster will be joined by Liz Hames from JAR Audio and special guest Andrea Marquez from Amazon as they present The Power of Branded Podcasts, featuring new research from Sounds Profitable and a key - [Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More](https://soundsprofitable.com/the-download/small-podcasts-drive-traffic/) - News podcast listeners over-index on video podcast consumption by Sara Guaglione Digiday coverage of The News Podcast Consumer, Sounds Profitable’s most recent report built from The Podcast Landscape. Specifically, the piece focuses on findings regarding video consumption. News podcast audiences are falling more in with podcasts in general, with 50% of them reporting spending more - [Advertisers 🧱 The Oscars, Podcasting OK in UK, & More](https://soundsprofitable.com/the-download/advertisers-block-the-oscars/) - How City Cast picks its new cities by David Plotz and Andi McDaniel City Cast focuses on producing podcasts and newsletters for specific cities, keeping the content hyper-local. In this piece, Plotz and McDaniel break down the decisions that went into expanding the company’s coverage to two new markets: Seattle and the Twin Cities (Minneapolis - [🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More](https://soundsprofitable.com/the-download/looking-at-news-podcast-li/) - What a week! It seems just as I fly back from On Air Fest, other Sounds Profitable folks are packing for SXSW. It's a busy time in the business of podcasting, let's look at what happened this week. The News Podcast Consumer from Sounds Profitable and NPR This Wednesday from Tom Webster at Sounds Profitable: - [Australian Audio Performance, Updating YouTube's Midrolls, & More](https://soundsprofitable.com/the-download/australian-audio-performance/) - In light of recent social media conversation and press coverage, we want to briefly revisit yesterday's story regarding YouTube reaching 1 billion monthly podcast users. The continued expansion of podcasting beyond RSS has introduced several analytical terms that mean different things in different spaces. The same terms are used with different definitions and expectations between - [Looking @ News Podcast Audiences, Combating Podcast Churn, & More](https://soundsprofitable.com/the-download/looking-at-news-podcast/) - The News Podcast Consumer from Sounds Profitable and NPR Today the latest report in the Sounds Profitable Educational series was published, built from 2024’s The Podcast Landscape survey of 5,071 Americans aged 18+. One particularly interesting facet of News consumers is their propensity for co-listening. 67% of non-News consumers rarely or never co-listen to podcasts - [Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More](https://soundsprofitable.com/the-download/performance-vs-brand/) - Tomorrow the Sounds Profitable Educational Series is back with a look at podcasting’s News audience. Join in this Wednesday, February 26th at 2:00 p.m. EST for a live webinar featuring Tom Webster and Lamar Johnson, VP of Sponsorship Marketing at NPR’s sponsorship subsidiary National Public Media. Admission is free, register here today! Rise of alt-measurement - [Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More](https://soundsprofitable.com/the-download/podcast-friendly-youtube/) - The Sounds Profitable Educational Series continues with a look at the News Podcast audience, in a live webinar featuring Tom Webster and Lamar Johnson, VP of Sponsorship Marketing at NPR’s sponsorship subsidiary National Public Media. This free event will be held on Wednesday, February 26th, at 2PM Eastern – register here today! YouTube Plans Lower-Priced, - [Potential Podcast Paywalls, Reading UK Ranker, & More](https://soundsprofitable.com/the-download/potential-podcast-paywalls/) - Hello hello from the polar science outpost that is Brooklyn, this week’s issue is typed while looking out my hotel window at the Wythe as it bustles with On Air Fest activity. Before I head out to another presentation we’ll likely cover next week, let’s look at this week’s news! The Sounds Profitable Educational Series - [📌 Podcast Popularity, Prepping for Video, & More](https://soundsprofitable.com/the-download/pinning-podcast-popularity/) - The Sounds Profitable Educational Series continues with a look at the News Podcast audience, in a live webinar featuring Tom Webster and Lamar Johnson, VP of Sponsorship Marketing at NPR’s sponsorship subsidiary National Public Media. This free event will be held on Wednesday, February 26th, at 2PM Eastern – register here today! Where You Live, - [Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More](https://soundsprofitable.com/the-download/brands-bolstered-by-podcasts/) - The “Why” and “How” Behind Branded Podcast Performance by Paul Riismandel Signal Hill Insights has published their second annual Benchmark Report for branded podcasts. Key findingings include the “halo effect” brands receive for creating the branded podcast content. 61% of surveyed branded podcast listeners said the episode they had just listened to made them feel - [Spotify’s Report Card, Slow 💰 Builds Podcasting, & More](https://soundsprofitable.com/the-download/spotifys-report-card/) - The Sounds Profitable Educational Series continues with a look at the News Podcast audience, in a live webinar featuring Tom Webster and Lamar Johnson, VP of Sponsorship Marketing at NPR’s sponsorship subsidiary National Public Media. This free event will be held on Wednesday, February 26th, at 2PM Eastern - register here today! Spotify is Booming—Except - [Podcasting @ SXSW, YouTube on 📺, & More](https://soundsprofitable.com/the-download/podcasting-sxsw-youtube-on-📺-more/) - Tuning in to On Air Fest This Wednesday from Sounds Profitable: as part of the ongoing Sounds Profitable Insights thought leadership series, Bryan Barletta sat down with work x work creator Scott Newman and On Air Fest Executive Director Jeff Weiner for an interview about the creation and evolution of On Air Fest. A quote - [Podcasting 🔜 SXSW, Measuring Podcast Churn, & More](https://soundsprofitable.com/the-download/podcasting-🔜-sxsw-measuring-podcast-churn-more/) - Are you attending SXSW? We’ve created an incredibly short form so we can know who’s coming along. We’d love to see you there. SXSW x Podcasting 2025 by Bryan Barletta Sounds Profitable will be the lead sponsor of the Official Podcast Stage at SXSW 2025, the latest step in a three year journey bringing podcasting - [Interviewing On Air Fest, 📺 Beats 📱 on YouTube, & More](https://soundsprofitable.com/the-download/interviewing-on-air-fest-📺-beats-📱-on-youtube-more/) - Tuning in to On Air Fest w. Scott Newman and Jeff Weiner by Bryan Barletta An interview with work x work creator Scott Newman and On Air Fest Executive Director Jeff Weiner focusing on the creation of On Air Fest, its place in the podcasting industry, and how it keeps things fresh each year. From - [Australia ❤️ Audio, Netflix Eyes Podcasting, & More](https://soundsprofitable.com/the-download/australia-loves-audio/) - Audio’s Growth in Australia [Multiple Sources] Edison Research has posted The Infinite Dial Australia 2024, conducted in Q1 of last year with a national survey of 1,719 respondents aged 12 and older. Key findings include radio reaching 81% of respondents, which when grafted to population statistics ranks 27% higher than the U.S. Podcast listenership has - [Fragmented Video Podcasting, Wow in the World + Wondery 360, & More](https://soundsprofitable.com/the-download/fragmented-video-podcasting/) - Spotify’s Push Into Video Is Missing Some of the Biggest Podcasts by Ashley Carman A look at where Spotify video podcasting is at, a year into the company’s new strategy to shift away from big-ticket exclusive deals to focus more on advertising. Using the Edison Research top 50 podcasts ranker for Q4 2024, Carman finds - [Podcast Investment Reach, Super Bowl $avings, & More](https://soundsprofitable.com/the-download/podcast-investment-reach/) - This Week in the Business of Podcasting Hello one and all from underneath a warm blanket. I caught a cold on Monday, which is why you've been hearing exclusively the dulcet tones of Newt on the podcast this week. While I may be down for the count, podcasting sure as heck isn't. Let's look back - [Affordable Podcast Ads vs. The Big Game, Determined DEI, & More](https://soundsprofitable.com/the-download/affordable-podcast-ads/) - Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet By Sara Guaglione Four podcasting executives tell Digiday they’ve yet to be swayed by Spotify’s push into the world of video podcasting, choosing to prefer YouTube. One factor, as brought up by Pushkin VP of marketing and audiobooks Eric Sandler, is - [Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More](https://soundsprofitable.com/the-download/podcasting-for-canadian/) - Music Publishers Begin ‘Extensive’ Spotify Podcast Takedowns Over Licensing Violations by Jem Aswad Starting February 4th, the National Music Publisher’s Association has begun filing thousands of takedown notices to Spotify regarding podcasts using unlicensed music from members of the group. The initial wave encompassed over 2,500 instances of identified infringing music. A Spotify rep told - [YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More](https://soundsprofitable.com/the-download/youtubers-becoming-podcast/) - YouTubers are using podcasts to reinvent themselves — and cash in by Amanda Perelli A piece looking at big-name podcasters who’ve pivoted to podcasting as a way to revitalize or renew their public image. Long-tail YouTubers like Tana Mongeau and Logan Paul have found success in connecting with newer audiences and building a new brand - [How Podcasts Covered Disaster, Growing Turkish-Language Market, & More](https://soundsprofitable.com/the-download/how-podcasts-covered-disaster/) - The Podcast Ecosystem in Türkiye by Rıfat Özcan An overview of podcasting in Türkiye, dating back to the first tech blog to use the word (only a month after the term ‘podcast’ was officially coined in the U.S.). In addition to the growth of Turkish-language podcasting as an industry (clocking in at the 15th most-podcasted - [Podcasting's Share of ⏰, Podcast Listening @ Work, & More](https://soundsprofitable.com/the-download/podcastings-share-of-time/) - This Week in the Business of Podcasting Hey howdy hey, it’s cold out there today. This week we’re talking about a fair amount of data, and what it means for the future of podcasting. Let’s get to reading before I start my umpteenth batch of soup prepared this winter. Transparency. Performance. Automation. Attention sports fans - [Google's Open Source Adtech, Black U.S. Podcast Listenership, & More](https://soundsprofitable.com/the-download/googles-open-source-adtech/) - And Now, Your Moment of (Audio) Zen by Tom Webster A recent Edison Research Share of Ear release included a graph indicating audio listenership has returned to something similar to ‘normal’ listenership in 2019 before the pandemic lockdowns radically changed consumption habits. Webster highlights that the peak of overall audio consumption was 2015, and even - [Podcasters 🔜 White House Press, How Commuters Listen, & More](https://soundsprofitable.com/the-download/podcasters-at-the-white-house/) - According to Podnews reporting, SiriusXM has announced a round of layoffs that impact podcast teams and Earwolf, with 100 roles impacted. With that in mind we’d like to remind readers that Sounds Profitable hosts a free public job board for open positions from companies in the business of podcasting, updated daily as new positions come - [Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More](https://soundsprofitable.com/the-download/consuming-podcasts-at-work/) - Before we get started, we want to give a quick heads up for sports fans looking to attend On Air Fest next month: once again the ESPN 30 for 30 Lounge is taking pitches for new 30 for 30 podcast episodes! Last year’s pitches went over well, with an episode based on one of the - [Podcasts Powering Growth, Selling Old Shows with 🤖](https://soundsprofitable.com/the-download/podcasts-powering-growth/) - Kamala Harris’s Podcast Strategy Fell Way Short of Trump’s by Ashley Carman A section of Carman’s Soundbite newsletter is dedicated to key data points from the massive multi-reporter article covering 2024’s presidential ‘podcast election.’ A big one being the raw view count difference, with YouTube video podcast episodes featuring Trump reaching 113.6 million views while - [What Business Listeners Want, 📝 On the Podcast Election, & More](https://soundsprofitable.com/the-download/what-business-listeners-want/) - This Week in the Business of Podcasting I’m back from Orlando! Not a lick of a tan because it’s January and overcast but you bet your bottom dollar I had some good food and saw some passionate podcasters. Now that I’ve tapped the sand off my shoes and am back at the desk, let’s look - [Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More](https://soundsprofitable.com/the-download/audio-doesnt-equal-video/) - Audio Is Different From Video, So We Filmed Our Audio Recording to Show You Eric Silver and Amanda McLoughlin of Multitude have filmed the production of an audio podcast to demonstrate how the strengths of spoken word cannot be maintained 1:1 if an audio-first podcast simply has a camera added to the production. Host performance - [Reflecting on the Podcast Election, Netflix's Ad Growth, & More](https://soundsprofitable.com/the-download/reflecting-on-the-podcast/) - Looking Back at the Podcast Election (Multiple Sources) This morning Bloomberg Technology has dropped a sizable article authored by seven writers on the political utility of ‘manosphere’ video podcasts in the Trump reelection campaign. In addition, Ashley Carman’s latest edition of Soundbite covers the D.C. podcasting scene during inauguration weekend. Meanwhile, Oxford Road has published - [Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More](https://soundsprofitable.com/the-download/podcast-leads-digital-audio/) - 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth The IAB has published their forecast for advertising in 2025 and podcasting looks to be in a good spot. Overall, digital audio and podcasting is projected to grow less this year due to increased investment in paid search and social media. According to - [Listening to Podcast Listeners, Shortform Video’s Future, & More](https://soundsprofitable.com/the-download/listening-to-podcast-listeners/) - This Week in the Business of Podcasting Hello from sunny Orlando! Today’s issue of The Download Recap comes to you from Florida as I have parachuted in to Podfest Expo. Before I scurry out to my first panel of the day, here’s the news from this week. Transparency. Performance. Automation. A Look at the Business - [Who Listens to Business Podcasts, the Hunt For Connection, & More](https://soundsprofitable.com/the-download/who-listens-to-business/) - As most of the team heads to Florida for Podfest Expo, we’re bringing you another “Oops, all quick hits” edition of The Download. Say hi if you see us around, and don’t forget to catch our very own Tom Webster being inducted into the Podcast Hall of Fame tomorrow. Tom Webster highlights the power of - [Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More](https://soundsprofitable.com/the-download/audiobooms-2024-earnings/) - On Air Fest Reveals 2025 Schedule - Its Most Expansive Lineup Yet Next month podcasting will descend on Brooklyn once more, with On Air Fest set to take place February 19th through 21st, featuring “the most dramatic expansion in the event’s eight year history.” The event’s lineup, which had already announced names like SubwayTakes’ Kareem - [Podcast Ad Ads @ LAX, 2025 for Influencers, & More](https://soundsprofitable.com/the-download/podcast-ad-ads-at-lax/) - Before we get into the news, a quick heads up that the first Sounds Profitable presentation of 2025 is next week! Join Tom Webster for a half-hour presentation of The Business Podcast Consumer, a look at the audience for business podcasts and what makes them different to the audience of any other genre. Join in - [Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More](https://soundsprofitable.com/the-download/why-razorfish-loves-podcast/) - Before we get into the news, a quick heads up that the first Sounds Profitable presentation of 2025 is next week! Join Tom Webster for a half-hour presentation of The Business Podcast Consumer, a look at the audience for business podcasts and what makes them different to the audience of any other genre. Join in - [Examining Business Podcast Audiences, Potential Impact of 🍯, & More](https://soundsprofitable.com/the-download/examining-business-podcast/) - This Week in the Business of Podcasting Hello from underneath a blanket! You might have noticed I was not around this Monday, at that's because an ice storm decided power was a privilege I didn't need. I'm back, warm, and ready to hand over the news from this week. Also, good luck to all the - [Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More](https://soundsprofitable.com/the-download/renewing-big-podcast-deals/) - Before we get into the news, a quick heads up that the first Sounds Profitable presentation of 2025 is next week! Join Tom Webster for a half-hour presentation of The Business Podcast Consumer, a look at the audience for business podcasts and what makes them different to the audience of any other genre. Join in - [Audio Lessons from 2024, The Podcast Promotion Landscape, & More](https://soundsprofitable.com/the-download/audio-lessons-from-2024/) - Before we get into the news, a quick heads up that the first Sounds Profitable presentation of 2025 is next week! Join Tom Webster for a half-hour presentation of The Business Podcast Consumer, a look at the audience for business podcasts and what makes them different to the audience of any other genre. Join in - [How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More](https://soundsprofitable.com/the-download/how-honey-might-impact/) - Before we get into the news, a quick heads up that the first Sounds Profitable presentation of 2025 is next week! Join Tom Webster for a half-hour presentation of The Business Podcast Consumer, a look at the audience for business podcasts and what makes them different to the audience of any other genre. Join in - [Podcasters Prepare For a TikTok Ban, 2025 Trends, & More](https://soundsprofitable.com/the-download/podcasters-prepare-for-a/) - Uncertainty over TikTok’s U.S. future splinters creators and agencies By Antoinette Siu As a possible TikTok ban encroaches, creators of all stripes are looking to preserve their audiences and imagine a future without the platform. According to Digiday’s Antoinette Siu, not everyone is worried. In the ever-changing landscape of social media, creators have long diversified - [The $1,000 Podcast Listing, Podcasting's 2025 Predictions, & More](https://soundsprofitable.com/the-download/the-1000-podcast-listing/) - The Case for Making a Case for Spoken Word in 2025 This Wednesday from Tom Webster at Sounds Profitable: To end out the year’s newsletter, Webster looked back at how audience media habits appear to be changing. The 5,071 respondents to The Podcast Landscape 2024 were asked to rank which of fifteen major types of - [Preserving Spoken Word, Canadian Podcasting Charts, & More](https://soundsprofitable.com/the-download/preserving-spoken-word-canadian-podcasting-charts-more/) - The Most Important Thing Podcasting Needs To Talk About In 2025 by Tom Webster A look at how podcast audiences perceive their own media consumption habits. Looking at what media formats respondents to The Podcast Landscape 2024 consumed both more and less of this year, the data suggests younger folk are eschewing audio for video - [IAB Solicits Podcast Best Practices, On Air Fest 2025 Grows, & More](https://soundsprofitable.com/the-download/iab-solicits-podcast-best-practices-on-air-fest-2025-grows-more/) - On Air Fest Adds New Speakers; Expands Program The February 2025 edition of On Air Fest is set to take place over six locations and feature over 80 live performances, exhibitions, and industry sessions. New speaker announcements include a keynote with journalist Taylor Lorenz and a creator session hosted by SubwayTakes’ Kareem Rahma. Live podcast - [Influencer Agencies Managing Talent, Podcast Listing Invoices, & More](https://soundsprofitable.com/the-download/influencer-agencies-talent/) - Optional Out - from AdExchanger’s Optimizing the News YouTube has announced a new setting that will allow creators to opt into having their content used for AI model training. According to TechCrunch coverage, the new setting in the creator dashboard includes a list of 18 companies partnered with YouTube to train their generative AI - [Podcast Expert 2025 Predictions, ANA 🔎 Programmatic Transparency, & More](https://soundsprofitable.com/the-download/podcast-expert-2025/) - 28 Expert Podcast Predictions for 2025 by Tianna Marinucci Rounding out 2024, the CoHost blog rounded up nearly thirty experts from the business of podcasting and asked them what they anticipate for podcasting next year. The crowd (including a familiar Sounds Profitable face) offers up sentiments like anticipating a rise of video and accompanying analytics, - [Amazon Auto’s Potential, True Crime Podcast Audiences, & More](https://soundsprofitable.com/the-download/amazons-auto-potential/) - This Week in the Business of Podcasting It’s getting chilly outside, which means it’s time to make some chili. Before I start cracking open cans of beans and dealing with the emails I’ll get about putting beans in chili, it’s time to take a look back at news from the business of podcasting this week. - [True Crime Listener Research, YouTube's Video Podcast Milestone, & More](https://soundsprofitable.com/the-download/true-crime-listener-research/) - The True Crime Podcast Listener Landscape The new report, sponsored by Libsyn, is built from The Podcast Landscape, the largest public study of podcasting in America with 5,071 respondents aged 18+. Findings include 16% of respondents having consumed a True Crime podcast in the past month, which translates to approximately 42 million Americans. Respondents who - [Meme Marketing Perils, New Zealand's Podcasting Pedigree, & More](https://soundsprofitable.com/the-download/meme-marketing-perils/) - Amazon's online car 'dealership' with Hyundai is now live by Andrew J. Hawkins Starting yesterday, shoppers in 48 U.S. cities can shop for Hyundai vehicles on a new Amazon car shopping spinoff dubbed Amazon Auto. The arrangement acts as a storefront for dealerships to list their inventory and for customers to order, finance and arrange - [Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More](https://soundsprofitable.com/the-download/podcaster-launches-beverage/) - Don’t forget, registration is live for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable. Join us Wednesday, December 11th, at 2:00 p.m. EST for a live research presentation hosted by Tom Webster. Podcasting becomes the primary strategy, not an afterthought by Joni Deutsch For Nieman Lab’s 2025 predictions series, - [Ad-Friendly True Crime, A Trillion Dollar Year, & More](https://soundsprofitable.com/the-download/ad-friendly-true-crime/) - Don’t forget, registration is live for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable. Join us Wednesday, December 11th, at 2:00 p.m. EST for a live research presentation hosted by Tom Webster. True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil by Anythony Vargas An - [Paywalling Podcast Journalism, Growing Audio Globally, & More](https://soundsprofitable.com/the-download/paywalling-podcast-journalism/) - This Week in the Business of Podcasting Happy start of the holiday season from Sounds Profitable! Gavin is back from their week by the seaside (for their ailments and maladies and also a cold) and we've got some piping hot podcast news for you. Let's dive in. Transparency. Performance. Automation. Podcasting and Building on “Rented - [Magellan AI x Public Media, Focusing Subcultures over Demographics, & More](https://soundsprofitable.com/the-download/magellan-ai-x-public-media/) - A watchword for The Download is “concise,” we try to get the day’s news to you in five minutes or less with no fluff or filler added to meet arbitrary wordcount. In the spirit of that, today’s issue comes to you in the form of a slightly extended list of “quick hits.” Also, while I - [Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More](https://soundsprofitable.com/the-download/podcast-reporting-paywalls/) - Paywalling Podcast Journalism Today Adam Shepherd, former editor of PodPod, announced he is stepping away from podcast coverage to work in a different section of Haymarket Media Group, the parent company that merged PodPod into Campaign in February of this year. After the announcement of the PodPod brand being dissolved, podcast industry coverage appears to - [Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More](https://soundsprofitable.com/the-download/programmatics-2024/) - Before we get into the news, a quick announcement! Join us for an insightful webinar that’s a must-attend for brands, agencies, and media buyers looking to connect with one of podcasting’s most devoted audiences: true crime fans. The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable will feature NEW data on - [Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More](https://soundsprofitable.com/the-download/podcast-show-london/) - Before we get into the news, a quick announcement! Join us for an insightful webinar that’s a must-attend for brands, agencies, and media buyers looking to connect with one of podcasting’s most devoted audiences: true crime fans. The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable will feature NEW data on - [New Shows Grow in Triton Ranker, More Podcasting M&A, & More](https://soundsprofitable.com/the-download/new-shows-grow-in-triton/) - Hello, everyone! Gavin Gaddis, your local Download author here. Today we’re bringing something a little different, as it’s the last email Sounds Profitable will send out this week due to the holiday in the U.S. With that in mind, I’ve got a special Oops All Quick Hits version of The Download to deliver, as well - [Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More](https://soundsprofitable.com/the-download/australian-podcast-ads-grow/) - Australian Podcasting Continues Growth [Multiple Sources] IAB Australia has published their Internet Advertising Revenue report, prepared by PwC Australia. Podcasting stands out as the fastest-growing ad format in the country, up 26.5% year over year for the quarter. Meanwhile, Southern Cross Austereo reports their audio business is their main focus as a broadcaster while in - [Audible on Amazon Music, Audio "vs" Video Podcasting, & More](https://soundsprofitable.com/the-download/audible-on-amazon-music/) - This Week in the Business of Podcasting It’s the final Download Recap of November! Before I disappear to hard-boil a lot of eggs in preparation for two gatherings’ worth of deviled eggs, let’s round up the stories from this week. (The secret to elevating traditional deviled eggs is smidge of vinegar in the filling, by - [Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More](https://soundsprofitable.com/the-download/looking-at-spotifys-video/) - Before we get into the first story, a quick correction: Podscribe’s debut webinar for their new Podcast Advertising Benchmark report is Monday, November 25th. The Implications of Spotify for Creators by Bryan Barletta Barletta reflects on last week’s announcement that Spotify for Podcasters has been rebranded to Spotify for Creators, along with the launch of - [Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More](https://soundsprofitable.com/the-download/taking-podcast-research/) - Podcasting is Global - Research Should Be Too by Paul Riismandel With podcasting’s worldwide growth as a medium, it’s time to acknowledge that while the United States is one of the largest podcast markets, the industry should not consider it the default when doing research on podcasting overall. Local cultural and socioeconomic factors influence how - [Audiobooks on Amazon Music, News Influencers Are Growing, & More](https://soundsprofitable.com/the-download/audiobooks-on-amazon-music/) - Before we get into the news, a quick heads-up that Sounds Profitable’s own Tom Webster will be presenting new data and findings from the landmark Podcast Landscape 2024 study in a free webinar with Crooked Media VP of Sales Giancarlo Bizzaro. The two will discuss how the study’s findings show the real story behind “audio - [Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views](https://soundsprofitable.com/the-download/paying-video-podcasts/) - Before we get into the news, a quick heads-up that Sounds Profitable’s own Tom Webster will be presenting new data and findings from the landmark Podcast Landscape 2024 study in a free webinar with Crooked Media VP of Sales Giancarlo Bizzaro. The two will discuss how the study’s findings show the real story behind “audio - [Podcasting 🤝 OOH, Spotify Launches Partnership, & More](https://soundsprofitable.com/the-download/podcasting-and-ooh/) - This Week in the Business of Podcasting It’s Friday once again, podcasting. I celebrated the autumnal milestone of turning the thermostat from COOL to HEAT for the first time in many months, I’ve got comfy slippers on. It truly is the season of warm soups and cool temperatures. Grab a nice hot beverage and let’s - [New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More](https://soundsprofitable.com/the-download/new-spotify-partnership/) - Before we get into the news, a quick heads-up that Sounds Profitable’s own Tom Webster will be presenting new data and findings from the landmark Podcast Landscape 2024 study in a free webinar with Crooked Media VP of Sales Giancarlo Bizzaro. The two will discuss how the study’s findings show the real story behind “audio - [Spotify 📈 Q3, Influencer Blackouts are Over, & More](https://soundsprofitable.com/the-download/spotify-q3-influencer/) - Before we get into the news, a quick heads-up that Sounds Profitable’s own Tom Webster will be presenting new data and findings from the landmark Podcast Landscape 2024 study in a free webinar with Crooked Media VP of Sales Giancarlo Bizzaro. The two will discuss how the study’s findings show the real story behind “audio - [New Media Growth During Election, Podpage Debuts Survey Tool, & More](https://soundsprofitable.com/the-download/new-media-growth-during/) - iHeartMedia, Inc. Reports Results for 2024 Third Quarter Noteworthy changes in iHeart’s Q3 2024 financial report from last week include podcast revenue increasing 11% year-over-year to $114 million, accounting for 11.3% of the company’s earnings in total. In addition to the quarterly report, an anonymous source told The Hollywood Reporter that iHeartMedia was in the - [Audience Data on Podcast Discovery, Industry Tracking Changes, & More](https://soundsprofitable.com/the-download/audience-data-on-podcast/) - This Week in the Business of Podcasting Busy week, huh? Good thing with all the major events that have happened this year we've not got any major holidays coming up in the next eight weeks, right? Insert nervous laughter here. In the mean time, we have some stories about promising data, a story about a - [Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More](https://soundsprofitable.com/the-download/asking-tough-brand-safety/) - Twice a year Magellan AI and Sounds Profitable publish an update to The Podscape, an infographic designed to provide a bird’s-eye view of the podcasting industry at large. The deadline for submitting any changes or new companies for the end-of-year update is Friday, November 29th. Submitting to the Podscape is free and open now! Why - [Tracking Podcast Tracking, Super Bowl is Sold Out, & More](https://soundsprofitable.com/the-download/tracking-podcast-tracking/) - Twice a year Magellan AI and Sounds Profitable publish an update to The Podscape, an infographic designed to provide a bird’s-eye view of the podcasting industry at large. The deadline for submitting any changes or new companies for the end-of-year update is Friday, November 29th. Submitting to the Podscape is free and open now! Fox - [Spotify ✈️ Emirates, Wellness Industry Growing Fast, & More](https://soundsprofitable.com/the-download/spotify-✈️-emirates-wellness-industry-growing-fast-more/) - The Podscape End-of-Year Update Twice a year Sounds Profitable and Magellan AI team up to update The Podscape, an infographic designed to give a bird’s-eye view of the podcasting industry. With the explosive growth of the industry in recent years, the Podscape infographic aims to take inventory of known companies, services, agencies, and anything in - [Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More](https://soundsprofitable.com/the-download/issues-with-third-party-pod/) - A New UK Podcast Ranker by Adam Bowie Recently Podtrac announced its podcast tracker is now available in thirty countries, including the UK. Bowie takes a look at the new UK top podcasts and publishers on Podtrac, comparing them to similar charts from Edison Research. He highlights that Podtrac’s methodologies chosen for UK charts include - [Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More](https://soundsprofitable.com/the-download/selling-podcasts-with-curiosity/) - This Week in the Business of Podcasting Happy Hall-darn, just missed it. October is behind us, what a whirlwind! Ignore the fact I've watched 31 horror movies since September 15th for Hooptober, that totally didn't make the month more frantic at all. Now that the scares are behind us, time to look forward to the end of - [New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More](https://soundsprofitable.com/the-download/new-iab-guide-to-selling/) - Before we get started: Back in July Sounds Profitable posted the Podcast Industry Glossary, a collaborative effort between Sounds Profitable partner companies to build a comprehensive collection of key terms and terminology used in the podcast industry. We’re thrilled to announce there is now a Spanish-language version of the glossary provided by Genuina Media, available - [Acast on the Podcast Pulse, False Endorsement Law Arrives, & More](https://soundsprofitable.com/the-download/acast-on-the-podcast-pulse/) - Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drive 84% Listener Action, Acast Study Finds A new study from Acast, the Podcast Pulse, is built from an Edison Research survey of 1,031 U.S. residents aged 13 and up. The survey results were then weighted for age, gender, ethnicity, and region against the U.S. Census’ American Community - [New Sonic Branding Report, Influencer Marketing's Political 🧳, & More](https://soundsprofitable.com/the-download/new-sonic-branding-report/) - Beauty brands could use a sonic glow-up: report by Alyssa Meyers Sonic branding agency amp has published a new report called The Sound of Beauty looking at the state and future potential of sonic branding for beauty companies. According to the report, Old Spice and their iconic whistle-jingle are at the top of amp’s rankings. - [Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More](https://soundsprofitable.com/the-download/podcast-socials-drive-watch/) - Podcasts go long on social media, driving watch time Social video analytics firm Tubular Lab has published new data charting trends in podcast promotion. The Tubular Audience Ratings analyzed top U.S. podcasters by domestic minutes watched found on YouTube and Facebook. Key findings include an absence of big-name podcasts (such as Smartless and Call Her - [Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More](https://soundsprofitable.com/the-download/spotifys-ad-exchange/) - This Week in the Business of Podcasting This has been a week of big moves. New tools, new acquisitions, and preparing for the future. What better way to prepare, then arm oneself with knowledge? Let’s get into the news. Transparency. Performance. Automation. Video’s Role in Podcast Discovery (Where it Exists) This Wednesday from Tom Webster - [UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More](https://soundsprofitable.com/the-download/uk-digital-listening/) - Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two by Tom Webster A continuation of looking at the behaviors of ‘audio primes’ (those who consume 75% or more of their podcasts via audio) and ‘video primes’. One notable difference between the two groups is discovery. The top discovery method for video - [Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More](https://soundsprofitable.com/the-download/spotify-launches-sax/) - Scoop: Spotify launching an ad exchange, will partner with Trade Desk by Sara Fischer Spotify is piloting their own supply-side platform (SSP) in an effort to scale automated ad offerings, three sources have told Axios. The initial focus on the Spotify ad exchange will be video. The internal name for the exchange is Spotify Ad - [Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More](https://soundsprofitable.com/the-download/insignia-buys-veritone/) - Insignia Buys Veritone’s Podcast Agency for Up to $104 Million by Ashley Carman Investment firm Insignia Capital Group LLC has announced the acquisition of two podcast advertising agencies, purchasing Veritone One and Oxford Road. Dan Granger, CEO and founder of Oxford Road, is now CEO of both companies, which will remain separate for the time - [Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More](https://soundsprofitable.com/the-download/amazons-audio-generator/) - DoubleVerify expands invalid traffic and viewability measurement to Spotify video ads With this new Spotify integration, DoubleVerify now offers advertisers on the video side of Spotify fraud measurement and viewability verification. The former aims to detect invalid traffic and comprehensive fraud (hijacked devices, bots) while the latter determines if an ad had the opportunity to - [Kids & Family Ad Opportunity, Music Debuted on Podcast, & More](https://soundsprofitable.com/the-download/kids-and-family-opportunity/) - This Week in the Business of Podcasting This week marked a massive occasion here in the midwest: the first time the heater’s had to kick on since Spring. Before I get too busy digging out my best flannel button-downs and quilts made from old t-shirts, let’s take a look at this week’s autumnal harvest of - [Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More](https://soundsprofitable.com/the-download/spotify-audiobook-publishers/) - Audio and Video Podcast Consumers in 2024, Part One by Tom Webster The first of a two-part article series about both audiences who primarily listen to audio when consuming podcasts, and audiences who primarily watch video podcasts. The Podcast Landscape 2024, built from a survey of 5,000 Americans, found 47% of respondents estimated the percentage - [Podcast Debuts 🎵 Single, YouTube on RSS, & More](https://soundsprofitable.com/the-download/podcast-debuts-single/) - Panel submissions are open for Podcast Show London. Sounds Profitable is proud to announce we’ll be hosting a private event the evening before for our partners. More details to follow. Questions To... YouTube's Sandy Wilhelm The Podnews interview series Questions To… continues with Sandy Wilhelm, the UK Head of Podcasts & News YouTube Partnerships. Similarly - [Kids & Family Ad Opportunity, Libsyn Gains New CEO, & More](https://soundsprofitable.com/the-download/kids-and-family-ad/) - Breaking News: Brendan Monaghan, formerly CEO of Megaphone, has announced he is now CEO of Libsyn. Podcasters’ Message To Ad Buyers: We’re An Industry That’s Growing Up During panels at Advertising Week New York, podcasting industry experts told buyers of the industry’s evolution and maturation in recent years. Speakers like SoundStack CRO Rockie Thomas and - [Podcast Audience Interia, A Podcasting Election, & More](https://soundsprofitable.com/the-download/podcast-audience-inertia/) - This Week in the Business of Podcasting Happy Friday, podcasting, I hope you remembered to bring me back a bagel from Advertising Week New York. I’m sure the cream cheese will travel fine in a checked bag. This week we’ve got some pretty big-picture stories, ranging from politics to the very inertia slowing down podcast - [Walmart's Podcasting Insights, Audible en España, & More](https://soundsprofitable.com/the-download/walmarts-podcasting/) - Advertising Week Briefing: Brand storytelling versus performance debate takes center stage at AWNY by Kimeko McCoy Advertising Week New York has kicked off its 20th anniversary this week with panels like Brand as ‘Multiplier’ - Why We Need to Rethink Brand vs. Performance and Bridging the Gap: Performance Marketing Meets Brand Building. The divide between - [Podcasting's Inertia Problem, Wondery x Spencers, & More](https://soundsprofitable.com/the-download/podcastings-inertia-problem/) - Inertia Is The Enemy of Podcasting by Tom Webster One section of the 2024 edition of The Podcast Landscape asked respondents why they have ever quit a podcast that was part of their regular listening routine. Three of the top five answers relate to the quality of the show. When asked why they haven’t listened - [Influencers Focus Live Events, Podcast Ad Size Matters, & More](https://soundsprofitable.com/the-download/influencers-focus-live-events/) - Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously by Sam Bradley Digiday’s coverage of Advertising Week New York continues, with today’s focus looking at panels about brand advertising and sports. The growth and maturation of brands’ relationship with influencer marketing has a knock-on effect when working with athletes. Brands are more used - [Presidential Podcasting Tour, Wondery Launching Toy Line, & More](https://soundsprofitable.com/the-download/presidential-podcasting-tour/) - Good morning to all in the Big Apple for Advertising Week New York! A reminder that there is a plethora of podcasting events scheduled inside AWNY, as well as YMH Studios’ takeover of New York Comedy Club on Wednesday, done in collaboration with RedCircle, Podscribe, and Sounds Profitable. Will the ‘SmartLess’ Podcast Be the Biggest - [Chartable Replacements, Podcasting @ Advertising Week, & More](https://soundsprofitable.com/the-download/chartable-replacements/) - This Week in the Business of Podcasting It’s almost Advertising Week Eve! Before you jet off to New York and soak in all there is for the advertising industry to offer, let’s dig into this week’s news. Which, coincidentally, involves information to help you plan out AWNY podcast panels! Transparency. Performance. Automation. 19.2 Ounces of - [Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More](https://soundsprofitable.com/the-download/podcasting-like-liquid/) - 19.2 Ounces of Podcasting Wisdom by Tom Webster When Liquid Death began producing canned still and sparkling water, they stood out in a crowded seltzer market with irreverent language, grotesque artwork reminiscent of punk posters, and the fact their water came in a 19.2oz ‘tallboy’ can. At Podcast Movement, Tom Webster encountered his first 12 - [Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More](https://soundsprofitable.com/the-download/podcasting-at-advertising-week/) - If you’ve not been keeping tabs on the Job Board section at the bottom of this newsletter, we’ve had an influx of new open position posts recently and are doing a super-sized Job Board today, catch it after the Data Snapshot! Podcasting is Coming to Advertising Week Advertising Week New York kicks off on Monday, - [Can't Skip YouTube, Spotify Pod Fan Study, & More](https://soundsprofitable.com/the-download/cant-skip-youtube/) - Looking to network and see some standup during Advertising Week New York? YMH Studios, in collaboration with Redcircle, Podscribe, and Sounds Profitable are taking over New York Comedy Club on October 9th. Space is incredibly limited, be sure to fill out this form for consideration ASAP. Earn It: Unconventional Strategies for Brave Marketers by Steve - [Chartable to Close, NYT Teases VP Podcast Appearance, & More](https://soundsprofitable.com/the-download/chartable-to-close/) - Chartable is closing. What should I use instead? By Dan Misener Bumper’s Misener reflects on the history of Chartable and its place in the industry now that it has been announced that the service will be shut down in December of this year. While there is no one solution that fits into a Chartable-shaped hole, - [FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More](https://soundsprofitable.com/the-download/ftc-data-privacy-concerns/) - This Week in the Business of Podcasting We heard you liked data, so enjoy a big scoop of it right at the top. This week we’re covering where podcasting’s next 20 million audience members could come from, the evolution of video, and more. Let’s get down to business. Transparency. Performance. Automation. Connecting With Podcasting’s Next - [Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More](https://soundsprofitable.com/the-download/podcastings-next-20m/) - The Persuadables – Podcasting’s Next 20 Million Consumers by Tom Webster People who do not listen to podcasts are not a monolithic group. According to The Podcast Landscape, 26% of Americans 18+ have never consumed a podcast, down 2% year over year. When asked why they haven’t consumed a podcast, the top reasons include “my - [Meta Ad Bugs, Paramount Announces Layoffs, & More](https://soundsprofitable.com/the-download/meta-ad-bugs/) - Paramount Begins 'Phase 2' of Layoffs as Jeff Glor Exits, Paramount+ Comms Team Dissolved by Brad Pareso Reports indicate the latest round of Paramount layoffs have impacted the audio division. If you or anyone you know is looking for top-tier podcast strategy, sales, marketing, and operations, please let us know and we will gladly make - [Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More](https://soundsprofitable.com/the-download/australias-2m-daily-listeners/) - Australia: two million podcast fans listen daily A new study from Australian podcast production house Deadset Studios and market research agency Insightfully surveyed 1,607 Australians aged 15+ who listen to podcasts at least monthly. Key findings include 25% of respondents listen to podcasts daily, which when applied to the country’s population comes to two million - [FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More](https://soundsprofitable.com/the-download/ftc-on-privacy/) - FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices by Allison Schiff Four years ago the FTC issued an order compelling nine of the largest social media and video streaming platforms to share detailed information on how they collect and use personal consumer data. The report flags issues like indefinite data retention - [Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More](https://soundsprofitable.com/the-download/womens-sports-revolution/) - This Week in the Business of Podcasting Fall continues to threaten to happen here in the midwest, and I can hear my flannel button-downs calling from the closet. While I anxiously await the leaves to start changing color, let’s look at this week’s news from the business of podcasting. Transparency. Performance. Automation. Reversing the Flywheel - [Refocusing Podcasting for Women, YouTube's Launching Hype, & More](https://soundsprofitable.com/the-download/refocusing-podcasting-for/) - Reversing the Algorithm for Women in Podcasting by Tom Webster Women make up 51% of the U.S. population. Yet according to the gender profile from The Podcast Landscape, respondents who have listened to a podcast at least once in the past month skew 56% male. Webster proposes podcasting hasn’t necessarily “lost” women as listeners, more - [FAST Fill Rates, Podcast Habits of Registered Voters & More](https://soundsprofitable.com/the-download/fast-fill-rates/) - The Podcast Influence: The Listening Habits of Registered Voters Voxtopica has published a new study built from an online survey of 683 self-identified registered American voters aged 18+, weighted to the most recent census data for the U.S. population’s age and gender. Respondents were asked whether they listen to podcasts, how often, why they listen, - [Coca-Cola on Open Web, International Brands on Podcasts, & More](https://soundsprofitable.com/the-download/coca-cola-on-open-web/) - Acquired, Zuckerberg, and Your CEO’s Favorite Podcast [Multiple Sources] Last week Ben Gilbert and David Rosenthal’s Acquired hosted a live recording at the Chase Center in San Francisco, bringing in an audience of reportedly nearly 6,000 to see Mark Zuckerberg interviewed (along with surprise cameos from Spotify CEO Daniel Ek and NVIDIA’s Jensen Huang). Brian - [BBC Renews Podcast Strategy, Spotify Focusing Video, & More](https://soundsprofitable.com/the-download/bbc-renews-podcast/) - Why you’ll get the best of the BBC, first, on BBC Sounds by Mary Hough After a trial period, the BBC has decided to keep its strategy of podcasts releasing in timed exclusivity on the BBC Sounds app before hitting open RSS feeds. According to the piece, the two common availability windows will remain seven - [Elections Influencing Influencers, Women's Sports a Slam Dunk, & More](https://soundsprofitable.com/the-download/elections-influencing/) - This Week in the Business of Podcasting Hey-ho, podcasting. The wind blew slightly and immediately conjured feelings of autumnal joy. While I wait for the summer heat to finally leave and I can start making soup again, let’s look at the news from this week. Transparency. Performance. Automation. How Elections are Influencing Creator Marketing This - [Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More](https://soundsprofitable.com/the-download/setting-midrolls-straight/) - Four Years Strong by Bryan Barletta At the beginning of the month, Sounds Profitable turned four years old. In light of the anniversary, Bryan Barletta looked back at what has been accomplished in podcasting over the past four years, and where the industry is heading and common sources of infighting. Looking at the shifting definition - [Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More](https://soundsprofitable.com/the-download/womens-sports-excel/) - The State of Audio Advertising - Oxford Road The new report is pitched as ‘the chief audio officer’s guide to maximizing ROI in a changing landscape.’ Oxford Road provides a bird’s-eye view of podcasting as an industry, explaining big developments and challenges of the past few years in bite-sized summaries. From the iOS 17 auto-download - [IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More](https://soundsprofitable.com/the-download/ipv6-vs-ipv4/) - Podscribe Launches IPv6 Tracking Solution to Prevent Loss of Up to 50% of Podcast Ad Results As the shift from IPV4 to IPv6 continues to gain momentum, Podscribe urges the potential future where podcast advertisers could lose up to half of ad performance data during this between-period. A lot of attribution systems rely on iPv4 - [Influencing During Elections, AI 🔎 for AI, & More](https://soundsprofitable.com/the-download/influencing-during-elections/) - How elections are shaping influencer marketing, from brand strategies to social media spending by Antoinette Siu Influencer-focused agencies interviewed by Digiday expect TikTok to play a key role in the creator space during the final months of the U.S. election cycle. A report from Collective Voice found 76% of surveyed consumers want election content from - [Brand Perceptions of Podcasting, Australia's Audio Growth, & More](https://soundsprofitable.com/the-download/brand-perceptions/) - This Week in the Business of Podcasting Hello, podcasting! You’ve possibly been seeing a lot of me this week, as we’re now publishing daily teasers of Download top stories on YouTube and LinkedIn. While I decide if Monday’s news will be read off the back of a VHS copy of Con Air or Easy Money, - [Attention Attention, Limited Time 🍂 Branding, & More](https://soundsprofitable.com/the-download/attention-attention/) - Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation by Anthony Vargas The Media Rating Council and IAB’s Measurement Task Force are launching a joint effort focused on accrediting attention measurement vendors. The project expects a draft of accreditation guidelines will be ready for public comment by Q1 of next year. A core goal - [Podcast Advertising's August, Industry Growth in Saudi Arabia, & More](https://soundsprofitable.com/the-download/podcast-advertisings-august/) - Saudi Arabia’s Podcast Boom: Breaking Records and Boosting Brands by Suzi Kuban In November of 2022, Saudi podcast Finjan uploaded an episode that amassed 113 million views, making it one of the most-watched podcast episodes on YouTube globally. Podcasting in the Middle East/North Africa (MENA) region has grown steadily, despite not grabbing as many headlines. - [New Branded Podcast Report, Australia's Audio 📈, & More](https://soundsprofitable.com/the-download/new-branded-podcast-report/) - CoHost and Sounds Profitable Release “The Impact of Branded Podcasts” Report Uncovering Key Insights on Brands with Podcasts Podcast analytics and insights provider CoHost, created by Quill Podcast Agency, has published a new report titled The Impact of Branded Podcasts, created in partnership with Sounds Profitable. Key findings include high satisfaction with podcast initiatives, with - [A Look @ Podcasting's Landscape, Rising Ad Loads, & More](https://soundsprofitable.com/the-download/a-look-at-podcasting/) - This Week in the Business of Podcasting I would say it’s refreshing to be home with all of my stuff out of a suitcase, but I’ve yet to fully unpack yet and that would make me a liar. Now that we’ve all flown home from Podcast Movement (boy, are our arms tired!), it’s time to - [New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More](https://soundsprofitable.com/the-download/new-podcast-landscape-study/) - The Podcast Landscape, 2024 Sounds Profitable has published the 2024 edition of The Podcast Landscape, a study on audience perceptions of podcasting. This edition, fielded with Signal Hill Insights, surveyed 5,071 Americans aged 18+, making it the largest publicly-available study of podcasting in the country. Key findings include the fact podcasting is still generating new - [New Audience Survey Tool, News Publishers on Brand Safety, & More](https://soundsprofitable.com/the-download/new-audience-survey-tool/) - How to Conduct an Audience Survey with Gumball's Latest Feature by Dane Cardiel Gumball is launching a new Audience Surveys tool. Gumball podcasts will be able to create a bespoke webpage for collecting survey responses, use a Gumball-provided script to record a podcast ad promoting the survey, and insert custom questions to get important information - [Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More](https://soundsprofitable.com/the-download/podcast-ad-halo-effect/) - Before we get started, we want to do a last call for webinar registration. Tomorrow at 2:00 p.m. EST, Sounds Profitable will debut our latest research study The Podcast Landscape 2024 in a live presentation hosted by Tom Webster. Registration is free and open now. New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite - [The Case for Hard News Ads, Raising Standards for Podcasting, & More](https://soundsprofitable.com/the-download/the-case-for-hard-news/) - “Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement Rain News coverage of Tom Websters’ keynote presentation from Podcast Movement in Washington, D.C. His keynote address contained teases of data from Sounds Profitable’s 2024 edition of the Podcast Landscape study, built from surveys of over 5,000 respondents. 97% of them had - [Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More](https://soundsprofitable.com/the-download/stories-at-podcast-movement/) - This Week in the Business of Podcasting Whew, what a trip! Here’s to good times and safe travels for everyone leaving Podcast Movement in sunny National Harbor, Maryland. While we all unpack our suitcases and stow away lanyards, let’s catch up on this week’s news. Transparency. Performance. Automation. The Podcast Movement Grab Bag Call Glenn - [Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More](https://soundsprofitable.com/the-download/podcasting-at-ad-week/) - Podcasting Takes Over Advertising Week New York As part of the 20th anniversary of Advertising Week, AW New York has announced a series of new interactive ‘zones’ showcasing the latest tech, focused thought leadership, and dedicated spaces to educate and network. In partnership with Sounds Profitable, Advertising Week will be running its first dedicated podcasting-focused - [Thrumm Brings the 🎵, Auto Ads Up in AU, & More](https://soundsprofitable.com/the-download/thrumm-brings-the-music/) - UTA Alum Kristin Myers Joins Podcast Research Firm Sounds Profitable as Principal by William Earl Myers joins Sounds Profitable after working as UTA’s executive director of business development and podcasts. Her move to Sounds Profitable was officially announced at the opening day of sessions for Podcast Movement in Washington D.C. With Myers on board, Sounds - [Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More](https://soundsprofitable.com/the-download/premium-ad-supported/) - Before we get started, a quick scheduling note for this week: Sounds Profitable is currently just next to Washington, D.C. for Podcast Movement. To account for travel time, there will be no daily episode of The Download on Thursday. If any breaking news happens while we’re travelling, it will be covered in the Friday Recap. - [Apple's Distraction Control, GARM Disbands Over X, & More](https://soundsprofitable.com/the-download/apples-distraction-control/) - This Week in the Business of Podcasting It’s almost that time again! We look forward to seeing all of you in sunny Washington, D.C. for Podcast Movement. If you’re partaking, swing by the Sounds Profitable Business Leader’s Lounge to say hi. I’ll be the one hovering near a laptop, pecking at the day’s issue of - [Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More](https://soundsprofitable.com/the-download/precarious-podcast-ad-load/) - The Danger of Rising PodLoad Oxford Road has published a new report looking at the impact of increasing ad load on podcasts. Historically, podcasting has gone for quality over quantity, sporting a significantly lower ad load than traditional mediums like television or radio. Oxford Road and Podscribe collaborated over H1 to observe 164 advertisers across - [SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More](https://soundsprofitable.com/the-download/sag-aftra-ai-voice-deal/) - Apple finally allows Spotify to display pricing in the EU by Mariella Moon Spotify users in the European Union will soon be able to see the pricing of Spotify services and promotional offers for Spotify outside the iOS app. This comes after Spotify filed a complaint against Apple to the EU, and a €1.8 billion - [Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More](https://soundsprofitable.com/the-download/legislating-kidfluencers-prepping-for-ho-ho-holiday-shopping-more/) - The Podscribe Performance Benchmark, Q2 2024 Podscribe’s quarterly benchmark report, built from analyzing 58,000 campaigns from 238 advertisers, is now live.One key finding is that episodic campaign types perform twice as well as impression-based buys. Head of Marketing and Growth Amelia Coomber told The Download “[That] performance gap boils down to frequency.” Impression-based buys have - [Podcasts Challenge 📺 Attention, GARM's Gone, & More](https://soundsprofitable.com/the-download/podcast-challenge-tv-attention/) - Audio Platforms Generate Nearly The Same Attentiveness As TV by Pierre Bouvard Attentiveness measurement firm Adelaide, which first showed open interest in podcast measurement at the Podcast Upfronts, has published their 2024 Outcomes Guide. Key findings include the fact that not all impressions are created equal. To achieve the same attentiveness of a $1,000 AM/FM - [Olympic Social Media Bumps, Evergreen Brand Focus, & More](https://soundsprofitable.com/the-download/olympic-social-media-bumps/) - This Week in the Business of Podcasting What a week! Olympic medals all around and some half-decent weather in my neck of the woods, to boot. With sunny skies on the mind, let’s look at some news that pitches a blue sky future for podcasting, and shows how the industry has made itself more accessible - [Olympian Social Media 🥇, History Podcasting’s Long Tail, & More](https://soundsprofitable.com/the-download/olympian-social-media/) - If you couldn’t make yesterday’s webinar with Tom Webster, good news! The recording of Building a Better Pitch for Podcasting is now available for free. Click here to catch Tom’s 41 minute lecture and Q&A session focused around how to sell the world of podcasting to agencies. How These Olympic Athletes Are Winning on Social - [Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More](https://soundsprofitable.com/the-download/big-brands-niche-audiences/) - Before we get started, we’d like to quickly announce the midyear update to the Podscape is now live! Check it out here for a bird’s-eye view of the podcasting industry with companies organized into one infographic. BIA: U.S. Local Ad Spend In 2025 To Hit $171 Billion A new U.S. Local Advertising Forecast from BIA - [Strategizing Podcast Growth, Evergreen Brand Storytelling, & More](https://soundsprofitable.com/the-download/strategizing-podcast-growth/) - Last call! Tomorrow at 2:00 p.m. EST Tom Webster will host a free webinar titled Building a Sales Pitch for Podcasting. The hour-long event will feature tips and strategies for pitching the world of podcast advertising to agencies, as well as how to use Sounds Profitable’s grab-bag of data The Safest Bet to back up - [Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More](https://soundsprofitable.com/the-download/child-safety-in-advertising/) - What advertisers need to know about the kids’ privacy bills passing the Senate by Ryan Barwick The U.S. Senate passed two bills last week proposing to make the internet safer for children’s privacy. COPPA 2.0 aims to effectively ban targeted advertising and collection of information about anyone under the age of 17, while also empowering - [Ad Skipping's Real Impact, UK Podcasting Growth, & More](https://soundsprofitable.com/the-download/ad-skippings-real-impact/) - The Hidden Cost of Ad-Skipping by Tom Webster Ad Nauseam, the latest research study from Sounds Profitable, is focused on consumer perceptions of advertising in podcasts. Part of that involved looking at reasons why podcast audiences skip ads. The issue with ad-skipping is podcast advertising truly works, as has been demonstrated repeatedly over the past - [Megaphone ✅ IAB Certified, YouTube's Scale Power, & More](https://soundsprofitable.com/the-download/megaphone-iab-certified/) - Megaphone Now IAB Certified According to an email sent to Megaphone publishers this morning, the platform is now IAB Podcast Measurement v.2.2 certified. Europe’s podcast market — diverse trends and emerging opportunities by Phillippe Chapot Chapot reflects on lessons learned while moderating a panel of experts from the Netherlands’ BNR, RTL+ in Germany, and perspectives - [Top Podcast Q2 Performance, Web Browser Regulation, & More](https://soundsprofitable.com/the-download/top-podcast-q2-performance/) - Podcast advertising benchmarks: Q2 2024 Magellan AI has posted their latest quarterly benchmark report, built from analysis of just over 101,000 podcast episodes that they track directly and for their clients. Noted trends include a 22% year-over-year increase in podcast ad revenue from last year. In addition, ad load increased 20%, reaching 7.19% advertising per - [Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More](https://soundsprofitable.com/the-download/acast-q2-goes-for-gold/) - For Olympic activations, brands are turning to platforms beyond broadcast by Alyssa Meyers Many younger Olympics viewers are expected to consume this year’s Paris games through social platforms, such as clips posted to TikTok, than on a traditional TV watching NBC or streaming on Peacock. In anticipation, Team Great Britain officially partnered with TikTok, while - [Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More](https://soundsprofitable.com/the-download/ethics-for-ai/) - This Week in the Business of Podcasting Hello once again, podcasting. I’m back, I’m 34 years old, and I’m refreshed from spending several days in a forest cottage. There was a Starbucks less than a mile away but it still counts. This week we’re looking at earnings reports, planning for the future, and looking at - [New IDs in Podcasting, Micro-Influencer Rates 📈, & More](https://soundsprofitable.com/the-download/new-ids-in-podcasting/) - Magellan AI Brings Privacy-Compliant UID2.0 and ID5 to Audio Measurement The two new identifiers being integrated into Magellan AI will allow the platform to provide clients with enhanced measurement capabilities in a privacy-focused environment. Even with the cookie receiving a stay of execution from Google, next-generation identifiers originally designed for a cookie-less world continue to - [Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More](https://soundsprofitable.com/the-download/spotifys-new-ad-manager/) - Introducing the newly branded Spotify Ads Manager The Spotify Ad Studio self-serve platform has rebranded to Spotify Ads Manager. With the rebrand comes updates to the user interface. A new Audience Manager feature will be released in closed beta ahead of full release in 2025. Recent introductions to the platform include visual ad formats, Canvas - [Google Keeps 🍪(Kinda), Spotify's Q2, & More](https://soundsprofitable.com/the-download/google-keeps-cookies/) - Google will Not Break Cookie Jar As covered by Digiday, The Information, AdExchanger, and a host of others: Google has announced they are considering not formally killing off the third party cookie. The proposed alternative is an opt-out tool that asks for tracking permission from the browser user. While third-party cookies staying around in some - [AI Ethics for Ads, Podcasting's Olympic Potential, & More](https://soundsprofitable.com/the-download/ai-ethics-for-ads/) - New Ethics Guidelines for Generative AI in Advertising Late last week Adopter Media announced a new standard for authentic podcast advertising and YouTube sponsorships, establishing usage of generative AI to make “personal endorsement” style ads as disingenuous and unethical. Similarly, the Association of National Advertisers has published a new ethics framework that includes best practices - [Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More](https://soundsprofitable.com/the-download/platforms-fight-to-stay-brand-safe/) - This Week in the Business of Podcasting Hi all! Newton Schottelkotte here, in for Gavin as they take their birthday week off. I promise you won't even notice the difference, unless you like me better, in which case please email Bryan with gusto. But after you check out the stories below... Transparency. Performance. Automation. Webinar - [What Your Podcast Can ✂️, From Athlete to Influencer, and More](https://soundsprofitable.com/the-download/what-your-podcast-can-cut/) - What Has Your Podcast Got To Lose? by Tom Webster In his latest article for Sounds Profitable, Partner Tom Webster takes on the question of editing your podcast, and why you really, really should. Cutting down your show to the very best bits can be time consuming, but while some may argue it also sacrifices - [Podcasting Gets Global, Programmatic Tempts CTV, and More](https://soundsprofitable.com/the-download/podcasting-gets-global/) - iHeart is Australia's #1 podcast publisher for 50th time Podcasting is seeing highs and lows down under as iHeart maintains their #1 spot among Australian podcast publishers for the 50th time as of June 2024. According to data aggregated by Podnews, Australian digital audio revenue also increased by 27.1% in Q2 of this year as - [Rapid Misinformation, Audio's Prime Advantage, and More](https://soundsprofitable.com/the-download/rapid-misinformation/) - Platforms struggle with misinformation and exploitation amid Trump assassination attempt by Krystal Scanlon and Marty Swant After the assassination attempt of Trump on Saturday, social media platforms have been struggling to deal with an influx of misinformation and conspiracy theories capitalizing on the event. From selling a variety of products styled around the event, such - [Sports Explosion, Going Long on YouTube, and More](https://soundsprofitable.com/the-download/sports-explosion/) - Soccer in the US Is Here to Stay. What Are Brands Going to Do About It? by Daniela Silva The fútbol (or soccer, for us Yanks here at Sounds Profitable) craze has officially taken America by storm, with events such as the CONMEBOL Copa America and Leagues Cup building excitement for the 2026 FIFA World - [Women's Sports A Good Bet, Spotify Adds 💬, & More](https://soundsprofitable.com/the-download/womens-sports-a-good-bet/) - This Week in the Business of Podcasting Hello, podcasting! It’s that time of year: the time I take a week off to hide in a cave while I turn another year older. To keep y’all informed in my absence, the wonderful Newton Schottelkotte will be taking over both the Recap and the daily version of - [Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More](https://soundsprofitable.com/the-download/mid-year-checkup/) - Creator Startups Have Already Raised As Much This Year as in 2023 by Kaya Yurieff and Akash Pasricha New data from The Information’s Creator Economy Database shows that creator economy startups are seeing big returns. While investment levels have not returned to the high that was seen three years ago, the number of startups built - [TAL Ad Sales Switch, Creators @ Cannes Lions, & More](https://soundsprofitable.com/the-download/tal-ad-sales-switch/) - This American Life is going back to NPM for ads by Ashley Carman This American Life is moving its ad sales from its previous home at the New York Times to National Public Media, one of the many high-profile ad deals in podcasting that has recently come up for renewal. The decision was made citing - [Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More](https://soundsprofitable.com/the-download/spotify-comments/) - Spotify Adds Comments, Podcast Management App Last year Spotify debuted both Q&A and poll functionality for podcast profiles within the Spotify app. Now Spotify for Podcasters has introduced the ability for podcast audiences to leave comments on podcasts. In addition, the Spotify for Podcasters dashboard is now available as a mobile and desktop app to - [Managing Misinformation, Tackling Sports Podcast Ads, & More](https://soundsprofitable.com/the-download/managing-misinformation/) - Two-thirds of advertisers bought ads on misinformation sites, researchers find by Ryan Barwick Researchers from Carnegie Mellon and Stanford, recently published in the science journal Nature, have found a significant portion of top advertisers unknowingly ran ads on misinformation sites between 2019 and 2021. More than 75% of websites flagged by NewsGuard and the Global - [YouTube Trends Report, Where Gen Z Gets News, & More](https://soundsprofitable.com/the-download/youtube-trends-report/) - YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan Last week at VidCon, YouTube debuted the 2024 edition of their Culture & Trends Report. Brand Fans are a key character in the survey, with 80% of fans using YouTube to consume content at least weekly about the person or - [News Producers ❤️ Podcasts, Updates from Vidcon, & More](https://soundsprofitable.com/the-download/news-producers-love-podcasts/) - News From Vidcon Annual video industry conference and fan convention Vidcon took place in Anaheim, CA. The Information covered TikTok’s renewed focus on longer videos. Despite their retiring official podcast support before it launched, this could be good news for video podcast distributors. And Digiday interviewed over a dozen Gen Z Vidcon attendees on their - [Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More](https://soundsprofitable.com/the-download/expected-podcast-ad-load/) - This Week in the Business of Podcasting Long-time readers of The Download will be familiar with the accidental themes I discover when collecting together the highlights of the week’s podcasting news. This week keep an eye out for podcasting’s future, and the power of sports. Now, let’s get into the news. Transparency. Performance. Automation. How - [Olympic Advertising Strategies, Acast's UK Election Campaign, & More](https://soundsprofitable.com/the-download/olympic-advertising/) - Acast highlights news podcasts in new campaign for UK voters The UK general election is set for July 4th, which means June is the region’s pre-election period. While the government abstains from buying any advertising space on politically-adjacent content during this period to remain neutral, Acast is harnessing the increase in political content. According to - [NYT’s Audio Paywall, Podcasting's Ad Advantage, & More](https://soundsprofitable.com/the-download/nyts-audio-paywall/) - New York Times to Move Podcasts Behind Paywall by Anne Steele According to the Wall Street Journal’s sources, the NYT is seeking new revenue from its podcasting arm by way of paywalling existing content and making premiers of new shows a premium offering. All but the last three episodes of The Daily will be put - [🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More](https://soundsprofitable.com/the-download/labels-on-music-ai/) - Apple TV+ reveals trailer for new Apple Original podcast “My Divo” premiering July 1 The new show is Apple TV+’s first dual-language podcast, released in both English and Spanish. My Divo also is the first Apple Original Podcast that is paired with the Apple TV+ connected subscription service, allowing subscribers early access to all eight - [Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More](https://soundsprofitable.com/the-download/sports-podcasts-a-touchdown/) - Medals, Mics, & Marketing: How sports podcasts bring brands closer to the conversation A new study from Global and Digital Ad Exchange is built from a nationally-representative panel of 732 UK respondents who listen to sports podcasts on at least a monthly basis. Key findings include 70% of respondents saying they feel advertising in sports - [Improving Podcasting's Accessibility, Worldwide Industry Growth, & More](https://soundsprofitable.com/the-download/improving-accessibility/) - This Week in the Business of Podcasting Good morning from the Heat Dome, I hope all of you are keeping safe and as cooled off as possible. On the bright side, we've got some delicious data about podcasting around the world and important news to cover. Let's get started. Transparency. Performance. Automation. Podcasting Grows Globally This - [Podcasting is Influencing, Coverage from Cannes, & More](https://soundsprofitable.com/the-download/podcasting-is-influencing/) - Before we get started, we want to quickly shout out the Keep Optimizing with Chloe Thomas and her recent episode interviewing Sounds Profitable’s very own Tom Webster. Catch the episode here! Podcast Advertising Delivers 4.9 Times ROI and Outperforms Traditional Media, According to New Study Acast has published a new study produced with OMD looking - [Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More](https://soundsprofitable.com/the-download/bringing-podcasts/) - Amazon unveils Ads Relevance, claiming it is no longer reliant on single IDs by Ronan Shields The new offering, announced during the Cannes Lions Festival of Creativity, uses signals like browsing, shopping, and viewing behavior across Amazon properties to predict user behavior and offer media buyers ad opportunities using that data. Ad Relevance is designed - [🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More](https://soundsprofitable.com/the-download/global-ad-revenue-forecasts/) - Ad Revenue Forecasts Predict Clear Skies Things are looking cautiously optimistic for the advertising world in the back half of 2024. GroupM’s 2024 Global Midyear Forecast predicts worldwide ad revenue will increase 7.8% in 2024, reaching $989.8 billion. Narrowing down to the U.S. level, every category of media is predicted to grow save for newspapers, - [Spotify Video Goes Wide, New Podcast Ad Study, & More](https://soundsprofitable.com/the-download/spotify-video-goes-wide/) - This Week in the Business of Podcasting Good morning from sunny Indiana. This week's news contains quit a bit of research and re-framing existing assumptions about advertising, so get those re-thinking caps ready. Let's get started! Transparency. Performance. Automation. Ad Nauseam: Frequency, Repetition, and Consumer Perceptions of Podcast Advertising This Wednesday Sounds Profitable debuted their - [Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More](https://soundsprofitable.com/the-download/podcast-ad-frequency/) - Ad Nauseam: Frequency, Repetition, and Consumer Perceptions of Podcast Advertising Sounds Profitable’s latest study, conducted with Signal Hill Insights, surveyed 1,011 weekly podcast listeners to gauge how they react to podcast ads. When asked how they reacted to ads in the last podcast episode they listened to, 68% of respondents listened to at least some - [Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More](https://soundsprofitable.com/the-download/apples-attribution-revamp/) - The Hidden Podcast Audience: The Side-Hustler by Paul Riismandel In recent years Signal Hill Insights has found more business-to-business and general advertisers aiming to connect with small business owners. Given the prevalence of ‘side hustle’ businesses growing to the point they effectively are one-person small businesses, SHI shares data on just how into podcasts SBOs - [Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More](https://soundsprofitable.com/the-download/focusing-influencers/) - Before we get started, we want to quickly shout out AV123 - an audiovisual show by Voice123 and their recent episode interviewing Sounds Profitable’s very own Bryan Barletta. Catch the episode here! How are brands doing with their podcast businesses? By Kaiwen Yans An op-ed looking into the state of branded podcasting in China. Along - [Audio's Cross-Platform Power, Video on Spotify, & More](https://soundsprofitable.com/the-download/video-on-spotify/) - Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers Back in June of 2023, Audacy commissioned a survey by Suzy Insights looking at cross-platform listeners; audiences who consume content over the air, online, and via podcasts. 60% of respondents say they have made a purchase in the past year based on an audio ad. The survey - [Megaphone to Recertify, Audiences on Podcast Ads, & More](https://soundsprofitable.com/the-download/megaphone-to-recertify/) - This Week in the Business of Podcasting It’s a week of new beginnings, both in the wider world of podcasting and here at Sounds Profitable. This week is our first with the wonderful Newton Schottelkotte on board as Assistant Producer and they also join me as new co-host of the Download Recap podcast edition! Now, - [Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More](https://soundsprofitable.com/the-download/tolerating-podcast-ads/) - “My Audience Won’t Tolerate Advertising” by Tom Webster The headline is a familiar refrain in podcasting. Webster has decided to put it to the test with Sounds Profitable’s upcoming study Ad Nauseam, which surveyed 1,000 weekly podcast listeners on their expectations with podcast ads. When it came to the percentage of weekly podcast listeners who - [Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More](https://soundsprofitable.com/the-download/discord-signs-tunein/) - New Canadian Legislation to Tax Foreign Streamers The Canadian Radio-television and Telecommunications Commission has passed the Online Streaming Act, amending the Broadcasting Act. The new bill requires foreign streaming services operating in Canada to pay 5% of their Canadian revenue to support the domestic broadcasting system. The levy is expected to raise $200 million CAD - [Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More](https://soundsprofitable.com/the-download/spotify-signs-nebula/) - Digital Markets Bill passed paving way for publisher ‘level playing field’ with big tech by Dominic Ponsford Just before Parliament dissolved for the U.K.’s pre-election period, the Digital Markets, Competition, and Consumers Bill was passed. This move opens the door for the replication of Australian legislation that, among other things, compels tech companies to pay - [Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More](https://soundsprofitable.com/the-download/megaphone-to-rejoin-iab/) - Spotify’s Megaphone to return to IAB certification In an exclusive reveal on Sunday, Podnews has broken the story that Spotify’s Megaphone platform is now working to be recertified. The move comes after the discovery in late April that all of Spotify’s podcasting arms (Megaphone, Spotify for Podcasters, and Chartable) had been removed from the list - [Addressing Spotify, Aging Out Demographics, & More](https://soundsprofitable.com/the-download/addressing-spotify-aging-out/) - This Week in the Business of Podcasting We are officially all back from across the Atlantic safe and sound. Well, I caught a cold as soon as I got home but you gotta take the good with the bad. Before I check on my slowly-depleting box of tissues, let’s recap this week in the business - [Spotify's Place in Podcasting, Podcasts' Retail Strength, & More](https://soundsprofitable.com/the-download/spotifys-place-in-podcasting/) - Of Mice and Megaphone by Bryan Barletta Barletta takes a look at recent decisions by Spotify and how they impact podcasting. By leaving the IAB, downloads on Megaphone can no longer be squared with IAB-compliant downloads, and “ad delivery” is also now without meaning. Barletta encourages publishers on Megaphone to shop around and compare recent - [Hurdles for Middle East Podcasting, Targeting Older Demos, & More](https://soundsprofitable.com/the-download/hurdles-for-middle-east-podcast/) - Entrepreneurial Lessons From The Frontlines Of The Podcasting Scene In The Middle East by Malak Fouad Podcasting has undergone a healthy expansion in the Middle East / North Africa region (MENA) in recent years, though the region’s podcasting potential has some hurdles to being fully unlocked. Examples include a lack of authentic regional content, lack - [Pacific Content Shuttered, UK Election Media Impact, & More](https://soundsprofitable.com/the-download/pacific-content-shuttered/) - Rogers Sports & Media to shutter Pacific Content by Connie Thompson Parent company Rogers Sports & Media, who acquired Pacific Content in 2019, say that with the U.S. podcasting space - particularly branded podcasting - becoming more competitive they are re-focusing on Canadian audio business. A quote from Sounds Profitable partner Tom Webster: “We have - [Podshow London Connections, Business Podcasting Trends, & More](https://soundsprofitable.com/the-download/podshow-london-connections/) - This Week in the Business of Podcasting This is a very special episode of The Download Recap, folks. If only because I’m writing this particular missive from a crowded seating area in Heathrow Airport. Podcast news sleeps for nobody, so let’s take a look at this week! Transparency. Performance. Automation. Connecting With Podcasting in London - [Industry Leaders in London, Licensing in Podcasting, & More](https://soundsprofitable.com/the-download/industry-leaders-in-london/) - Connecting With Industry Leaders at Podcast Show London This week the annual Podcast Show London has brought the business from podcasting from all over the globe to Islington. To get an idea of what representatives from companies across various fields inside podcasting are looking to get out of the event, Bryan Barletta toured the show - [Spotify Podcast Trends, Business Podcast Audience Analysis, & More](https://soundsprofitable.com/the-download/spotify-podcast-trends-business/) - 2024 Podcast Trends Tour This latest report from Spotify is themed around trends identified in Spotify podcasting data. Such as the overall 172% increase in streams of podcasts about Taylor Swift on Spotify the week of her Grammy win. Spotify reports there has been a 78% year-over-year increase of podcasts with at least one video - [Podcast Show Preview, Simplecast Launches Pro Tier, & More](https://soundsprofitable.com/the-download/podcast-show-preview/) - What Simplecast’s Professional Tier Means for Podcast Professionals by Bryan Barletta The new tier for Simplecast customers offers deeper integration between the Simplecast platform and AdsWizz, giving podcasters and publishers alike more granular control over advanced programmatic capabilities. To take a close look at how enabling the ability to more directly involvement in that side - [Gen Z ❤️ Podcasts, ASA Host-Read Guidelines. & More](https://soundsprofitable.com/the-download/gen-z-❤️-podcasts-asa/) - The rise of podcasts among Gen-Z: A look at the success of LA-based show, Dropouts Podcast by Jada Camille Daily free newspaper AMNY covers a recent live show of comedy podcast Dropouts, which sold out popular NYC venue Gramercy Theater. A podcast selling out live shows is noteworthy, but AMNY goes on to discuss Gen - [Politics in Podcast Ads, Spotify Removes Ad Floor, & More](https://soundsprofitable.com/the-download/politics-in-podcast-ads/) - This Week in the Business of Podcasting London’s calling! Someone else will have to pick up, as I’m busy packing, but Sounds Profitable will be at The Podcast Show London on May 22nd and 23rd. Before I finish packing my suitcase, let’s look at this week’s news. Transparency. Performance. Automation. Spotify to remove price floors - [1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More](https://soundsprofitable.com/the-download/1-3-uk-listens-to-podcasts/) - New Features From Spotify Two new facets have been unveiled on the podcasting side of Spotify this week. First up: Podnews reports the streamer is experimenting with automatically-generated transcripts and automated chapters, currently viewable on Accidental Tech Podcast. And on the Spotify for Podcasters dashboard, users can now see “Consumption Time” in their metrics for - [Spotify Removing Price Floor, New Hub for Podcast IP, & More](https://soundsprofitable.com/the-download/spotify-removing-price-floor/) - Spotify Audience Network to remove price floors. A new email from Spotify has announced that as of July 1st, publishers on Megaphone will no longer have the ability to set price floors for the Spotify Audience Network (SPAN). The current ad ecosystem on Megaphone operates as a waterfall, with each ad request hitting direct-sold, then - [How VCs Use Podcasts, Industry Leaders @ IAB Upfront & More](https://soundsprofitable.com/the-download/how-vcs-use-podcasts-industry-leaders-iab-upfront-more/) - How Venture Capitalists Are Using Podcasts to Lure in Founders by Andrew Zucker The field of podcasting is giving VCs the ability to establish credibility and reach a wide audience. The wider a net cast, the more chance of finding investment opportunities. Podcasts also allow for sharing investment philosophies and approaches to business, helping VCs - [Podcast Upfront Recap, Audio Announcements, & More](https://soundsprofitable.com/the-download/podcast-upfront-recap/) - Coverage of the IAB Podcast Revenue Study Last Thursday the IAB published their annual study on podcast revenue, and quite a few outlets have covered it. The Hollywood Reporter highlighted the finding of podcast ad revenue increasing 5% in 2023 due to overall rocky waters for advertising. Digiday highlighted the growing long tail of podcasting, - [Podcasting in India, Q1 Revenue Growth, & More](https://soundsprofitable.com/the-download/podcasting-in-india-q1/) - City Cast Finds Traction in Radio Model by Mark Stenberg As the name suggests, City Cast produces daily podcasts and newsletters for news and cultural happenings in each of the 11 cities it currently serves. According to Sounds Profitable founder Bryan Barletta, one of the aspects that has helped City Cast grow since 2021 is - [IAB Podcast Revenue Report, Global Podcasting Grown, & More](https://soundsprofitable.com/the-download/iab-recap-report-global/) - This Week in the Business of Podcasting Next week we’re off to the land of Jaffa cakes and Monster Munch. As I plan out how much empty space to reserve in my suitcase for smuggling back McVitie’s digestives after Podcast Show London, let’s look at this week’s news. Upcoming Webinar: Demystifying Pixel-Based Attribution in Podcast - [New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More](https://soundsprofitable.com/the-download/new-iab-podcast-report/) - Podcast Revenue Growth Slowed in 2023, Will Return to Double-Digit Growth in 2024, According to IAB’s U.S. Podcast Advertising Study The latest IAB U.S. Podcast Advertising Revenue Study is now available. Key findings include a 5% revenue increase for the industry in 2023 and projections of 12% growth next year. A quote from Sounds Profitable - [Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More](https://soundsprofitable.com/the-download/podcast-wins-pulitzer-optimistic/) - The Golden Age of Podcasting Is Just Beginning by Tom Webster A MarTechSeries guest article from Tom Webster details how, despite doom-and-gloom headlines, podcasting’s ‘golden age’ isn’t winding down. Recent layoffs are more industry adjustment towards sustainability than they are signs of impending collapse. Podcasting’s core audience continues to grow, the medium offers a uniquely - [Upcoming Podcast Upfront, Audio Creating Demand, & More](https://soundsprofitable.com/the-download/upcoming-podcast-upfront/) - IAB Podcast Upfront to Kick Off Thursday This year’s Podcast Upfront, an annual event focused on bringing together brands, agencies, and media buyers, is almost here. Modeled after the TV tradition of annual upfronts teasing upcoming presentations for ad buyers, podcasting’s Upfront experience is likely to also grow into discussions of ad tech and multi-channel - [Podcasting Prime Minister, Global Weekly Listeners, & More](https://soundsprofitable.com/the-download/podcasting-prime-minister/) - Beyond the Headphones: The Portrait of a Podcast Listener as Filipino A new study conducted in the Philippines surveyed 850 respondents from late October to late November of last year. In the four years since the last version of this survey, podcasting has risen from 22.5% in preferred media platforms (sixth place overall) to 50.5%, - [Podcast Advertising's Q1, The Safest Advertising Bet, & More](https://soundsprofitable.com/the-download/podcast-advertisings-q1/) - This Week in the Business of Podcasting This might have been the busiest week we’ve had in months over on the daily version of the Download. Here’s the cream of the crop, once more. Let’s get started. Upcoming Webinar: Demystifying Pixel-Based Attribution in Podcast Advertising Sign up today! New Podcast Measurement Guidelines This Tuesday from - [Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More](https://soundsprofitable.com/the-download/spotifys-newsfronts-debut/) - Podcast Measurement v2.2 is Ready for Implementation The IAB Tech Lab has finished incorporating feedback from the public into version 2.2 of the Podcast Technical Measurement Guidelines. Changes include new language requiring podcast measurement companies to document how they solve for anomalous activities, such as sudden download spikes from a single IP address. [Source] Brands - [SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More](https://soundsprofitable.com/the-download/sxm-q1-podcast-growth/) - SiriusXM Q1 Earnings Report This morning the company posted their Q1 earnings report. The chief statistic grabbing headlines is a decrease in satellite radio and Pandora paid subscribers. DWNLOAD Media CEO Chris Peterson highlights a particular aspect of the call not being discussed in a lot of coverage: podcasting. SXM’s podcast revenue saw a 22% - [March's Top Podcast Advertisers, Growing YouTube Shorts, & More](https://soundsprofitable.com/the-download/marchs-top-podcast-advertisers/) - Magellan AI: Top Podcast Advertisers, Movers and Shakers March 2024 According to Magellan AI data, podcast ad spend held steady throughout March, just $111,000 shy of February’s total among the top fifteen spenders. Once again sports remains the most popular top genre for spend, taking the lead with nine of the 15 advertisers. March’s movers - [Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More](https://soundsprofitable.com/the-download/spotify-has-left-the-iab/) - This Week in the Business of Podcasting Long time Download readers will know I regularly stumble into themes and connective tissue in the Recap. This week’s accidental theme is one of growth and podcasting’s progress outside the U.S., so get ready for an international adventure. Let’s get started. Transparency. Performance. Automation. Spotify has Left the - [Podcasts Rival TikTok in Japan, Acast's Annual Report, & More](https://soundsprofitable.com/the-download/podcasts-rival-tiktok-in-japan/) - Survey of Podcast Usage in Japan Japan-based digital audio advertising agency Otonal has partnered with The Asahi Shimbun Company to produce Survey of Podcast Usage in Japan #4. The survey is built from 10,000 respondents aged 15-69 in Japan and 800 daily podcast listeners selected by demographic breakdown. Key findings include that podcasts are as - [UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More](https://soundsprofitable.com/the-download/uk-podcast-adspend-increase/) - IAB: Podcast, CTV and social video ‘outperform’ digital ad market by Ella Sagar According to the new Digital Adspend report from IAB UK, UK digital ad spend grew 11% year over year in 2023, reaching £29.6 billion ($36.8 billion USD). Highlights include the continued growth of podcast advertising, which since 2021 has closed the gap - [Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More](https://soundsprofitable.com/the-download/spotifys-q1-earnings-podcasters/) - Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting by Pierre Bouvard For five years Cumulus Media and Westwood One’s Audio Active Group have commissioned Advertiser Perceptions to do an annual survey of brands and media agencies, focusing on the sale contribution of five factors that impact advertising effectiveness: - [Spotify Leaves IAB, GroupM Reclassifies YouTube, & More.](https://soundsprofitable.com/the-download/spotify-leaves-iab/) - Spotify is no longer a member of the IAB According to Podnews reporting, Spotify has quietly ended their IAB membership and has not recertified, meaning Megaphone, Chartable, and Spotify for Podcasters have been removed from the published list of compliant companies for podcast measurement. All at a time when agencies, advertisers, and holding companies commonly - [Sports Fans Love Audio, Creator Funding Surges, & More](https://soundsprofitable.com/the-download/sports-fans-love-audio/) - This Week in the Business of Podcasting Another Friday, another batch of interesting news to deliver you way. This week we have a dualogy of stories centering around sports and advertising, so put on your favorite jersey and let’s get started. Transparency. Performance. Automation. U.S. Creator Funding Surges, Overall Creator Funding Grows This Tuesday from - [UK Election Advertising, SXM Sports Audio Study, & More](https://soundsprofitable.com/the-download/uk-election-ads/) - The Real Work of Murder: Lessons from the Stars of True Crime by Tom Webster During this year’s Sound Summit at SXSW, Nick Witters and John Allen from Ballen Studios joined audiochuck’s Brittany Bigelow and Kylie Low of Dark Downeast to share insights on the creative process, audience development, and challenges of producing true crime. - [Digital Audio Ads Growing, JAR Audio Pilot Competition, & More](https://soundsprofitable.com/the-download/digital-audio-ads/) - Ofcom Podcast Survey 2024 by Adam Bowie The raw data from this year’s iteration of Ofcom’s podcast survey is now available, built from surveying a nationally-representative pool of 1,857 people, including those who don’t consume podcasts, and regular listeners. According to the report, 50% of people in the U.K. have at least consumed a podcast - [IAB Revenue Report, ARN Path to SCA, & More.](https://soundsprofitable.com/the-download/arn-path-to-sca/) - Correction: Contrary to our reporting yesterday, Adam Sachs is not leaving his position at SiriusXM or Team CoCo. The podcast and website version of the issue have been altered to reflect this and we apologize for the mistake. IAB/PwC Internet Advertising Revenue Report 2024 This year’s edition of the IAB Internet Ad Revenue report has - [IAB's Podcast Upfront, Olympic Ads Selling Fast, & More](https://soundsprofitable.com/the-download/iabs-podcast-upfront/) - 2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences On May 9th the IAB will gathered brands, agencies, and media buyers for the annual Podcast Upfront. The event will be hosted in New York City and streamed on IAB.com. In addition to the usual presentations from big names in podcasting, - [The Roost Acquired by Night, True Crime's Success in Podcasting, & More](https://soundsprofitable.com/the-download/roost-acquired-night/) - This Week in the Business of Podcasting Spring has sprung in our corner of the world. As we out Midwest-way start to fly kites and fire up the grill, I’ve got a basket of stories this week centering around potential, renewal, and looking to the future. Let’s get started. Transparency. Performance. Automation. 48 Hours Shows - [Gumball's Campaign Builder, RadioDays NA's Podcast Summit, & More](https://soundsprofitable.com/the-download/gumballs-campaign-builder/) - Gumball’s AI-Powered Campaign Builder During the lead-up to Podcast Movement’s Evolutions conference in Los Angeles, Bryan Barletta dropped by the Headgum studios for an impromptu Deepdive video with Marty Michael, CEO of Gumball about the company’s Campaign Builder. The new feature uses AI technology to streamline the podcast advertising process. Now advertisers can log into - [Bartlett Founds Flight Studio, New Podcast Ad Research, & More](https://soundsprofitable.com/the-download/bartlett-flight-studio/) - Amid the True Crime Boom, Legacy Franchise ’48 Hours’ Sees a Burst in Popularity by Natalie Korach The CBS true crime series 48 Hours, a mainstay of the field that has been on air since 1988, has spent recent years branching out into other fields like streaming, social media, and podcasting. Similar to NBC’s Dateline - [Night Acquires The Roost, Gen Alpha's Loving Sports, & More](https://soundsprofitable.com/the-download/night-acquires-roost/) - Rooster Teeth Podcast Network Sold to Night Talent Management Night Talent Management, which represents high-profile YouTubers and Twitch streamers like Mr Beast and Kai Cenat, has acquired The Roost podcast network (formerly of Warner Bros. Discovery’s Rooster Teeth). While the specifics of the deal have not been disclosed, Night has said the majority of the - [L.A. Evolutions Keynotes Published, 2024 M&A Drivers, & more](https://soundsprofitable.com/the-download/la-evolutions-keynotes/) - Evolutions 2024 Keynotes Couldn’t make it to Evolutions by Podcast Movement last month? The Podcast Movement YouTube channel has uploaded videos of all five keynote speeches to the official keynote playlist. The 2024 section of the official playlist kicks off with Tom Webster’s keynote in which he starts off with a slide from Sounds Profitable’s - [Podcasting is an Ad Bargain, Retail Media's Audio Future, & More](https://soundsprofitable.com/the-download/podcasting-is-an-ad-bargain/) - This Week in the Business of Podcasting What a week for data! New reports, new coverage, and podcasting continues its steady growth. As those of us in the path of totality begin our eclipse plans (I’m making cookies), let’s spend the weekend reflecting on the news. Transparency. Performance. Automation. The Ad Bargain of Podcasting. This - [Cord Cutting Grows in USA, Podcasting's Netherlands Growth, & More](https://soundsprofitable.com/the-download/cord-cutting-grows-in-usa/) - Five Things to Know About The Ad Bargain by Tom Webster Yesterday Sounds Profitable published a new study into the ‘bargain’ consumers make with ad-supported media: publishers give them content they like, they’ll give advertisers some attention (within reason). The Ad Bargain primarily looks at how good the bargain is in podcasting when compared to - [Political Podcasting Survey, Spotify's Education Experiment, & More](https://soundsprofitable.com/the-download/political-podcasting-survey/) - Sounds Profitable at Evolutions by Podcast Movement Tomorrow the Evolutions by Podcast Movement conference kicks off in the J.W. Marriott at LA Live in sunny Los Angeles. The Sounds Profitable Partner Lounge returns once more, powered by Claritas. In addition to its function as a private space for Sounds Profitable partner networking, the lounge will - [Podcasting's Ad Bargain, Gen Alpha's Favorite Platforms & More](https://soundsprofitable.com/the-download/podcastings-ad-bargain-gen/) - The Ad Bargain is Live As of an hour ago, Sounds Profitable’s latest study, The Ad Bargain, is live. The study is named after the inherent deal made by any consumer of ad-supported media: publishers provide content the consumer likes, and the consumer will give some attention to its sponsors. Back in 2023 The Medium - [Retail Media x Audio, Podcasting's PR Power, & More](https://soundsprofitable.com/the-download/retail-media-x-audio/) - Audio and retail are getting in tune with one another by Travis Clark Industry experts interviewed by The Current agree that retail media networks could be a driver for programmatic audio as the next essential advertising channel. Currently, RMNs and audio platforms are beginning to find a symbiotic relationship. CTV (connected television) might be the - [Audio Strategy @ the NYT, YouTube's Podcaster Workshop, & More](https://soundsprofitable.com/the-download/audio-strategy-the-nyt/) - Before we get into the news proper, a quick reminder that the webinar debuting our latest study, The Ad Bargain, is this Wednesday at 3PM EST. We’d love to see you there. Shortcuts, shenanigans, and real audience growth by Dan Misener Last week Bloomberg covered the existence of MowPod and their tools that deliver Apple - [The 2024 Ambies, Why Executives Listen to Podcasts, & More](https://soundsprofitable.com/the-download/the-2024-ambies/) - This Week in the Business of Podcasting A lot’s happening here in sunny California, and there’s more to come! Coming next week: The Ad Bargain, the newest research from Sounds Profitable. Tom Webster’s live webinar debuting the study is free to attend and registration is currently open. For more on the study, see Tom’s article - [Audible Grows Originals, True Crime's Advertiser Appeal, & More](https://soundsprofitable.com/the-download/audible-grows-originals-true-crimes-advertiser-appeal-more/) - High Fidelity: Audible Rides Audio Boom with Big Investments in Original Content by Cynthia Littleton Audio fiction, a bedrock of radio dating back to the earliest days of audio drama, has become a hotbed for testing new IP before committing to a full TV or film shoot. But on top of that are the companies - [2024 Ambies Winners, Top Executives Love Podcasts, & More](https://soundsprofitable.com/the-download/2024-ambies-winners/) - The 2024 Ambies Award Winners Last night the fourth annual Podcast Academy awards ceremony capped off the first day of podcasting’s descent on Los Angeles for Evolutions by Podcast Movement. Podcast of the Year went to Slow Burn: Becoming Justice Thomas. Wiser Than Me with Julia Louis-Dreyfus took home Best Interview Podcast. Best Kids Podcast - [Triton Acquires Sounder, Brand Safety in a Deepfake World, & More](https://soundsprofitable.com/the-download/march-26th-download/) - Triton Digital Acquires Sounder The acquisition will bring Sounder’s brand suitability capabilities and Ai-powered podcast analysis to Triton Digital’s suite of audio streaming and podcasting tech. The deal also brings Sounder full circle, as iHeartMedia (parent company of Triton Digital), led the Series A round of investment for Sounder in February 2022. [Source] Nearly A - [Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More](https://soundsprofitable.com/the-download/podcasting-march-madness/) - This Week in the Business of Podcasting It feels like we just unpacked our bags and now it’s time to jet off once more. Here’s hoping to see you all in sunny Los Angeles for Podcast Movement: Evolutions! You’ll find me at the door to the Sounds Profitable partner lounge, possibly writing next week’s edition - [AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More](https://soundsprofitable.com/the-download/advertisecast-to-rebrand/) - Libsyn Rebrands AdvertiseCast to Libsyn Ads; Fuels Next Phase of Podcast Advertising Growth As of today Libsyn is beginning a rebrand of the AdvertiseCast Marketplace into Libsyn Ads. The new brand will make it debut at Podcast Movement: Evolutions in Los Angeles next week. LibSyn’s Vice President of Marketing Rich Romano says the new Libsyn - [Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More](https://soundsprofitable.com/the-download/streamlining-host-read/) - Announcing OpenRAP RedCircle has debuted a new platform-agnostic product for delivering fully-automated host-read podcast ads. As of today, OpenRAP (RedCircle Ad Platform) is available to podcasters hosted on other platforms, allowing anyone to use VAST connections to let RAP handle ad insertion, measurement, and reporting. If fully enabled, OpenRAP aims to handle every aspect of - [March Madness Podcast Potential, YouTube's Teen Userbase, & More](https://soundsprofitable.com/the-download/march-madness-podcast/) - Men’s March Madness ad inventory is all but sold out by Alyssa Meyers According to Warner Bros. Discovery’s EVP of ad sales, both CBS Sports and TNT Sports are basically sold out of ad inventory for the men’s side of March Madness. This year’s NBA March tournament is breaking revenue records for WBD as the - [Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More](https://soundsprofitable.com/the-download/podcastings-once-in-a-century/) - Podcasting is a once in a century opportunity, there is freedom to do anything Australian outlet RadioInfo has written up a recap of everything to do with podcasting at this year’s edition of Radiodays Europe. EBU senior analyst Matthieu Rawolle shared data on the top three reasons surveyed Europeans listen to podcasts. The urge to - [Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More](https://soundsprofitable.com/the-download/podcastings-sxsw-2024/) - This Week in the Business of Podcasting What a weekend! The Sound Summit at SXSW was a whirlwind (more on that in our first story), and podcasting in general has made a splash at the conference. With that in mind, let’s dive into the news this week. Don't Miss Out! Register for Podscribe's upcoming webinar - [Podcasting's Bright Future, Apple's Transcript Transparency, & More](https://soundsprofitable.com/the-download/podcastings-bright-future/) - Podcasting’s Bright Future: Insights from SXSW 2024 Odile Beniflah, Head of U.S. at Ausha, shares her experiences with podcasting at SXSW, including the Sound Summit official day of podcasting held on March 9th. Key takeaways from the four panels include Jonathan B. Allen’s take that getting a podcast on a chart is valuable currency for - [U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More](https://soundsprofitable.com/the-download/u-s-latino-podcast/) - Latino podcast network My Cultura plans for major growth by Astrid Galván The podcast network My Cultura is ramping up production ahead of its third anniversary. According to Nielsen’s Hispanic Audiences in Focus study from last year, Latino audiences are 13% more likely to listen to podcasts than the general U.S. population. A number that - [Podcasting's Share of Audio, GenZ Pays for Premium, & More](https://soundsprofitable.com/the-download/genz-pays-for-premium-more/) - Edison Research Share of Ear Q4 2023 Analysis: Podcasts and Radio on the “Audio Clock.” Among the topics covered in Edison Research’s Q4 edition of their Share of Ear Study, one section of the study broke down how much share of a listener’s average day was divided between different forms of audio. Cumulus Media and - [Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more](https://soundsprofitable.com/the-download/whos-buying-indie/) - More Buyers Eye Independent Podcast Companies by Ashley Carman The end of 2023 had some dark clouds for independent podcast companies. Several big players in the industry have cooled on big-ticket acquisitions and the advertising industry’s bumpy back half of the year made the future uncertain for self-owned podcasts and networks. As spring arrives, 2024 - [Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More](https://soundsprofitable.com/the-download/apple-podcast-transcripts-live/) - This Week in the Business of Podcasting It’s almost showtime! As we load the Sounds Profitable-mobile with everything needed to throw the best Sound Summit possible at SXSW (this Thursday at the Thompson, by the by), here’s this week’s news highlights. Transparency. Performance. Automation. iOS Update Adds Apple Podcast Transcripts This Tuesday from Amrita Khalid - [New British Podcast Festival Announced, The Roost Thrives, & More](https://soundsprofitable.com/the-download/new-british-podcast-festival/) - Podcasting Licensed Music – It’s Time by Tom Webster. Last week Tom Webster spoke at the Country Radio Seminar held each year in Nashville, Tennessee. In his talk, Webster spoke to the Country-shaped hole in podcasting and how it’s time for both industries to take each other seriously and break down the hurdles that would - [Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More](https://soundsprofitable.com/the-download/apples-podcast-transcripts/) - Apple Podcasts now includes transcripts by Amrita Khalid With the release of iOS 17.4, the previously announced Apple Podcast transcription feature is now available. Moving forward, all new podcasts will auto generate transcripts and appear shortly after publication. Podcast backlogs are expected to be transcribed over time as the system catches up. Podcasters have the - [Podcasts Are Transforming Digital Strategy, Markle to Keynote SXSW, & More](https://soundsprofitable.com/the-download/podcasts-are-transforming/) - Podcast Frenzy Report New from strategic consultancy and marketing research firm KS&R, the report’s full title is Podcast Frenzy: Riding the Wave of Ever-Increasing Popularity. The report is built from an online survey of 5,000 respondents across March and April in 2023, with an age range of 13 to 76 years old. Key findings include - [Earnings Call Roundup, Australia's Audio Advertising Revenue, & More.](https://soundsprofitable.com/the-download/earnings-call-roundup/) - Podcast companies see signs of an improved ad market in 2024 by Sara Guaglione It’s once again earnings call season, and four biggies in podcasting have posted their numbers for Q4 2023. iHeartMedia, Spotify, SiriusXM, and Acast all report their podcast revenue had positive year-over-year growth in the quarter, and a consistent message among company - [Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More](https://soundsprofitable.com/the-download/making-sxsw-space/) - This Week in the Business of Podcasting The calm before the SXSW storm has arrived. Don’t forget to pack your toothbrush and various sundries next week if you’re joining us in Austin! Until then, let’s look at what’s happening this week: Transparency. Performance. Automation. Podcasting’s SXSW Splash in 2024 This Monday from Sara Guaglione at - [Podcasting's Attribution Gap, Untapped Rural Listeners, & More](https://soundsprofitable.com/the-download/podcasting-attribution-gap/) - Urban, Suburban, Rural Listening Differences Edison Research has a new Weekly Insight focusing on data from their Q4 2023 Share of Ear study. This time, they’re looking at the share of time spent listening to audio sources, collected from surveys of U.S residents aged 13 and up. AM/FM radio maintains a strong foothold in rural - [Turning Up Ad Audio, Canadian Podcasting's Continued Growth, & More](https://soundsprofitable.com/the-download/turning-up-ad-audio/) - Radio on the Move Not-for-profit Canadian radio trade association Radio Connects has published new 2023 data on the audio industry’s growth in the country, created in partnership with Signal Hill Insights. Of Canadians aged 18+ surveyed, 14% spend their audio listening time with podcasts, edging out music streaming (which sits at 11% of time listened). - [B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More](https://soundsprofitable.com/the-download/b2bs-spending-big/) - AM/FM Radio And Podcasts Deliver Decision Makers For Business-To-Business Advertisers by Pierre Bouvard An important aspect of business-to-business marketing is not creating demand out of thin air, but getting a company’s name out in hopes of “being known before they are needed.” In a report focusing on the B2B side of audio, Bouvard points to - [Spotify's $10b Goal, Podcasting's SXSW Experiment, & More](https://soundsprofitable.com/the-download/spotifys-10b-goal/) - Why media companies are pushing podcasts at SXSW ‘Trojan-horse style’ by Sara Guaglione Multiple companies are planning to spotlight both individual podcasts and the industry as a whole at this year’s SXSW. In addition to live podcast performances on Vox Media’s podcast-themed stage, iHeartMedia will be hosting a live awards show, and on March 9th - [Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More](https://soundsprofitable.com/the-download/making-sxsw-count/) - This Week in the Business of Podcasting We have officially entered the calm before the SXSW storm. Commemorating that, we have one more echo of Super Bowl news paired against a guide to make the most of your trip to Austin this year. Let’s get started! Greater Trust. Greater Transparency. Better Performance. Guide to Making - [Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More](https://soundsprofitable.com/the-download/your-ai-co-host/) - PodPod to be merged into Campaign Haymarket Media Group has announced the decision to merge podcast news platform PodPod into sister publication Campaign. As a result, the PodPod brand will be retired. In addition, live events like the British Podcast Awards that were formerly overseen by PodPod will now be run by Campaign. For a - [Top Podcast Advertisers, Middle East Brand Safety, & More](https://soundsprofitable.com/the-download/top-podcast-advertisers/) - Spreaker unveils the Supporters Club, a new monthly subscription feature directing 100% of revenue to creators. With a commitment to amplifying the creator-audience connection, Spreaker's transparent, all-in-one platform fosters a sustainable and vibrant podcasting ecosystem. See more. Audacy Receives Court Approval of Reorganization Plan Back in early January, Audacy filed for Chapter 11 bankruptcy. Now - [Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More](https://soundsprofitable.com/the-download/maximizing-sxsw-podcast/) - Spreaker unveils the Supporters Club, a new monthly subscription feature directing 100% of revenue to creators. With a commitment to amplifying the creator-audience connection, Spreaker's transparent, all-in-one platform fosters a sustainable and vibrant podcasting ecosystem. See more How to Maximize Your SXSW 2024 Experience as a Podcast Professional by Edward Fuller Media Bodies founder Edward - [Spreaker's Supporter Club, Spotify entre dans ACPM, & more](https://soundsprofitable.com/the-download/spreakers-supporter-club/) - Spreaker Introduces Supporters Club. As of this morning Spreaker has launched a new offering dubbed the Supporters Club. The new feature allows podcast fans to pay their favorite creators through a monthly subscription model, except in Spreaker’s case the subscription has no platform fees. 100% of the money paid to the Supporters Club goes to - [Super Bowl Special, Brand Marketing Growth, Slate's Best Year, & More](https://soundsprofitable.com/the-download/super-bowl-special/) - This Week in the Business of Podcasting Whether you partake of American football or kept the TV off last Sunday, the Super Bowl is a force to be reckoned with in advertising and we’re kicking off today’s issue with a grab-bag of news about how that impacted podcasting. Let’s get started. Greater Trust. Greater Transparency. - [Pepsi Goes Wide, Sports Fans Love Video Podcasts, & More](https://soundsprofitable.com/the-download/pepsi-goes-wide/) - Analysis Shows How Important Digital Audio Is Becoming For Retailers A Million Ads has conducted an analysis of over half a billion ad impressions across a three month period. Findings include a third of ad spend and impressions coming from just one category: retail. According to data from July 1st through September 30th of 2023, - [Taylor Swift’s Podcast Influence, Upper Funnel Success, & More](https://soundsprofitable.com/the-download/taylor-swifts-podcast/) - Most B2B content marketers have trouble creating the right content for their audience by Meaghan Yuen Back in July 2023, Content Marketing Institute and MarketingProfs surveyed 1,080 business-to-business (B2B) marketers. When asked about their top content creation challenge respondents’ teams faced, the top result at 57% was creating the right content for the audience. Even - [Branded Content Surging, Building Authentic Multicultural Ads, & more](https://soundsprofitable.com/the-download/branded-content-surging/) - Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano Back in October, Cumulus Media and Signal Hill retained MARU/Matchbox to conduct a survey of 608 weekly podcast consumers for the Fall 2023 edition of the Podcast Download report. This week Lauren Vetrano looks at the data - [Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More](https://soundsprofitable.com/the-download/gen-z-ad-appeal/) - Acast expects short-term impact on listens from Apple update by Ella Sagar The interim end-of-year financial report for Acast shows the company experienced an organic growth of 7% last quarter. According to their official release, gross margin for the quarter was 24%, but this number is due in part to the iOS17 update that changed - [What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More](https://soundsprofitable.com/the-download/what-7m-buys/) - This Week in the Business of Podcasting This week we’ve got a collection of both headline-grabbers and quiet inside baseball that nevertheless influences important aspects of the industry. Let’s get started! Greater Trust. Greater Transparency. Better Performance. How Much Podcasting Does a 30 Second Super Bowl Spot Buy? This Tuesday from Kimeko McCoy at Digiday: - [2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More](https://soundsprofitable.com/the-download/2024-benchmarks/) - The Trade Desk Plans To Lowball SSP Floor Prices To counteract supply-side platforms (SSPs) tacking on their own costs on top of a publisher’s minimum asking price, The Trade Desk has announced it will start undercutting SSP price floors in its bids. The Trade Desk’s argument is the existing SSP prices are not reflecting of - [Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More](https://soundsprofitable.com/the-download/bumpers-podcast-xray/) - More than a third of marketers will increase their brand marketing investments this year by Meaghan Yuen According to new WARC data, the percentage of respondents who focus on growing brand over performance has increased 13% since 2022, with a projected 5% increase in 2024. To give some insight into this for the world of - [What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More](https://soundsprofitable.com/the-download/super-bowl-buys/) - Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy Despite previous narratives proposing Netflix was most challenged by old-guard Hollywood studios, a certain free video platform is proving to be the real challenger. According to Nielsen’s “The Gauge,” a monthly usage tracker of major streamers, YouTube has had at least a 1% market - [Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More](https://soundsprofitable.com/the-download/rogan-goes-public/) - Spotify’s Multiplatform Strategy, Rogan Going Public Late last week Spotify announced the renewal of their contact with The Joe Rogan Experience, but this time around Rogan is not being kept on-platform. Since last year Spotify has begun shifting its focus from populating a walled garden with exclusives to releasing those exclusives to the wider world - [Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More](https://soundsprofitable.com/the-download/apples-automatic-transcriptions/) - This Week in the Business of Podcasting What a news week. Since last we recapped, podcasting has delivered oodles of new data and a big step forward in podcast accessibility and inclusion. Let’s get to it! Greater Trust. Greater Transparency. Better Performance. Apple Podcasts Debuts Automatic Transcript Generation A long-awaited accessibility feature has arrived on - [Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More](https://soundsprofitable.com/the-download/call-her-daddy/) - Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston As of January 30th, the back catalog of Call Her Daddy has been made available as an open RSS feed on all platforms, with the first official wide release dropping on Wednesday. As has been the case with previous Spotify - [Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More](https://soundsprofitable.com/the-download/brand-podcasting-summit/) - The Free and Open Ad-Supported Internet This week the IAB published a new study built from surveying 1,500 consumers for their thoughts, preferences, and concerns about their personal data and digital advertising. 80% of respondents agree a free and open internet is important to democracy and free speech. When asked how much they’d have to - [Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More](https://soundsprofitable.com/the-download/spotifys-audiobook-boom/) - Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre Bouvard The article breaks down the changes to auto-download behavior for Apple Podcasts introduced by iOS 17, including the collaborative effort by a coalition of industry partners to recommend the necessary changes. Now Apple downloads are - [Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More](https://soundsprofitable.com/the-download/apple-transcripts-espn/) - Transcripts on Apple Podcasts Apple has announced transcripts are available for new episodes in Apple Podcasts with the iOS 17.4 update, including English, French, German, and Spanish. Back catalog episodes will be added over time. Every new episode published from the program’s launch will be automatically transcribed by Apple. The automated transcript can be replaced - [New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More](https://soundsprofitable.com/the-download/new-npr-ceo/) - Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable) This week Sounder announced they are opening their APIs (application programming interface) to public use, making them open for all. Chief among these tools is the core tech behind Sounder’s speech-to-text, making their automatic speech recognition - [Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven](https://soundsprofitable.com/the-download/sounder-on-apis/) - This Week in the Business of Podcasting This week the accidental theme that presents itself in the news is one of aspiration and collaboration. Podcasting can, has, and will continue to improve and evolve itself. With that in mind, let’s get into the news. Sounder Debuts Open APIs For Transcription This Thursday from Ryan Coughlin: - [Diversity Delivers, Personalization Pitfalls, Money Movers, & More](https://soundsprofitable.com/the-download/diversity-delivers/) - Most streaming music tracks do not reach monetisation threshold by Ella Sagar Back in November, Spotify announced a change to music royalties on their platform intended to stop bad actors gaming royalty systems. Under the new rules, tracks that get less than a thousand streams in the previous 12 months do not qualify for payout. - [Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.](https://soundsprofitable.com/the-download/audios-2024-momentum/) - How podcast networks are testing AI tools for faster translation, ad sales by Sara Guaglione Representatives from networks like Acast, iHeartMedia, and Spotify shared what they’re currently testing in the world of AI, ranging from client outreach to language translation. iHeart plans to use generative AI in translating podcasts for international markets and further globalize - [Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More](https://soundsprofitable.com/the-download/gen-z-sports/) - Not All Podcast Ads are Created Equal. Here's Why by Kedric Walls While YouTube is a dominant force in platforms for podcast consumption, native YouTube ads can be a jarring experience for audiences that could backfire for brands. Sounds Profitable’s study Sound You Can See: Podcasting’s Video Dilemma found the native YouTube ad was the - [RAJAR's MIDAS Study, Podcast Guests Generate Revenue, Trader Joe's Podcast Advantage & More](https://soundsprofitable.com/the-download/rajar-midas-study/) - This Week in the Business of Podcasting Next week Sounds Profitable is headed to the bright lights and big city, with our final big partner event of the year in Manhattan this coming Tuesday. I look forward to seeing you all there! As I count down the hours to my first New York bagel, it’s - [Audio to Pass $75 billion, ANA Finds Missing Adspend, Programmatic Summit Recap, & More](https://soundsprofitable.com/the-download/ana-finds-missing-adspend/) - This Week in the Business of Podcasting As the end of the year draws near, it’s a popular time to be retrospective and look back at the last 11 months, as well as to the coming year. In that spirit, a special thanks to all of our partners who turned out for the Business Leaders - [Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More](https://soundsprofitable.com/the-download/video-podcast-engagement/) - This Week in the Business of Podcasting Remember to bundle up, folks. Yours truly decided to play with fire by not wearing a jacket out on a crisp December afternoon and here I am, surrounded by tissues and Tylenol. Still, through the fog of acetaminophen, I bring you this week’s developments in the business of - [Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More](https://soundsprofitable.com/the-download/skippable-ad-engagement/) - This Week in the Business of Podcasting Hello hello, one and all, I come to you in the frozen tundra of the Midwest. Which is to say, the snow has already mostly melted and we’re back to only needing windbreakers. Here’s the week’s podcasting news to keep you warm this weekend. Podcast Download: Disconnect Between - [Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.](https://soundsprofitable.com/the-download/podcasts-save-time/) - The 25th Hour by Tom Webster This week for the Sounds Profitable newsletter, Tom Webster proposes a reframing of how podcasting is sold to accommodate people who would listen to podcasts if they weren’t time-starved by other activities. Using the time management analogy of a jar filled with rocks and sand, where rocks are the - [Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More](https://soundsprofitable.com/the-download/podcast-ad-expectations/) - Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre Bouvard The Fall 2023 edition of the Podcast Download, a report by Signal Hill Insights and Cumulus Media, found podcast consumers’ ad preferences are different than the majority of ad creatives they receive. Of the 608 weekly podcast consumers - [SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.](https://soundsprofitable.com/the-download/sxsw-x-iheart-awards/) - The incredible shrinking podcast industry by Max Tani This article covers Apple’s change to auto-download behavior that was released with iOS17 back in September. While the change was a net positive for the health of the download metric, many podcasters were surprised by the sudden change. Tani’s piece serves as an excellent reason why clear - [A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More](https://soundsprofitable.com/the-download/a-year-in-acquistions/) - This Week in the Business of Podcasting Happy New Year, podcasting! Let’s recap the week, as well as some of the bigger bits of news to happen during our hibernation over the past few weeks. Podcast Acquisitions & Investments - 2023 Industry Recap This Wednesday on Sounds Profitable: Bryan Barletta kicks off the year with - [Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls](https://soundsprofitable.com/the-download/acquisition-in-podcasting/) - Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta Bryan Barletta returns with the annual Sounds Profitable roundup of podcast industry highlights. Collected in the piece are the year’s acquisitions and investments, sorted by what sector of podcasting was affected (e.g. monetization, creator tools, hosting). 2023 can now be reflected on as the - [RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More](https://soundsprofitable.com/the-download/youcan-rss-to-youtube/) - YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari As of yesterday, YouTube’s RSS feed ingestion tool is out of beta and available for YouTube users in 98 countries, including the US, UK, Europe, Middle East/North Africa, and South East Asia. Users can now add their podcast’s RSS feed to their - [NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.](https://soundsprofitable.com/the-download/nprs-brand-safety/) - Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting According to the new data from Sounder, 81% of NPR’s podcast news content was classified as unrelated or low-risk for sensitive topics in the GARM brand safety floor and suitability framework. In comparison, the general population averages 54%. Sounder also - [Podcasters in Pajamas, SXM's Research Roundup, Cumulus Signs BiggerPockets & More.](https://soundsprofitable.com/the-download/podcasters-in-pajamas/) - Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad Hill At the end of December, SXM Media released “Digital Audio Vs.,” an aggregation of data on the efficacy of digital audio as a marketing channel in comparison to other media. Highlights include the finding that digital audio listeners use it - [Christmas Sports Sold Out, YouTube and Co-Measurement, SmartLess' Big Business, & More](https://soundsprofitable.com/the-download/christmas-sports-sold-out/) - This Week in the Business of Podcasting We did it, folks. We made it back around to the time of year when everyone starts saying they won’t be able to do something “until next year” and sharing a hearty chuckle. This is it for The Download until 2024, so for one last time before our - [Simplecast's YouTube Integration, Barbie's Lessons for 2024, Netflix's Data Dump, & More](https://soundsprofitable.com/the-download/simplecast-youtube-integration/) - Today in the business of podcasting: Simplecast adds YouTube integration for automatic uploads by Adam Shepherd Simplecast has announced a new batch of features that include more robust analytics, an update to episode notes, and automatic YouTube transcoding. Audio podcasts on Simplecast can now have their new episodes automatically shipped over to YouTube for transcoding - [Seasonal Podcast Ad Strategy, Streaming Audiobook Royalty Concerns, 2024 Agency Trends, & More](https://soundsprofitable.com/the-download/seasonal-podcast-ad-strategy/) - Today in the business of podcastingWelcome to the ad-free internet More and more ad-supported forms of media have introduced ways for users to pay their way out of seeing ads. Along with music streaming and video providers, social media is now joining the fray with Facebook introducing a paid ad-free version in Europe. While the - [IAB Creator Economy Study, YouTube Postpones Co-Viewing, 2024 Ad Trends, & More](https://soundsprofitable.com/the-download/iab-creator-economy/) - Today in the Business of Podcasting IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity The new report, titled The Creator Economy Opportunity: Where Authenticity Meets Impact, was conducted in partnership with research agency Talk Shoppe. The study tracked over 1,000 consumer purchase journeys from start to finish. Key findings include the discovery - [Disney's Christmas Sports Inventory, SmartLess' Big Business, Behind the SiriusXM Rebrand, & More](https://soundsprofitable.com/the-download/disney-christmas-sports/) - Today in the Business of Podcasting Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by Alyssa Meyers Monday Night Football is the belle of the holiday sports ball this year, with reportedly more advertisers and categories booked for this year than last, and the five NBA games airing on - [Podcasting's Video Dilemma, Realm Signs Adelicious, Marketers Predict Podcast Adspend, & More](https://soundsprofitable.com/the-download/podcasting-video-dilemma/) - Today in the Business of Podcasting Sound You Can See: Podcasting’s Video Dilemma The latest research from Sounds Profitable is built from an online study of 1,155 podcast listeners aged 18+ who had consumed at least one video podcast in the last 30 days. The study finds there aren’t video consumers or audio consumers, the - [TikTok Podcasts Ending, Podcasting's Newest Demographic, McDonald's Continues Diverse Podcast Initiative, & More](https://soundsprofitable.com/the-download/tiktok-podcasts-ending/) - Today in the Business of Podcasting TikTok Sunsets Podcast Feature Last week TikTok users in the app’s Podcast integration beta received an email announcing the end of the program. According to a screenshot from Jason Gore in the Podcasting Community Discord server, the feature will be available through Friday the 15th, after which it’ll be - [Podcasting Eats Share of Ear, Spotify Signs Warner Bros. Discovery, & More](https://soundsprofitable.com/the-download/podcasting-eats-share/) - Today in the Business of Podcasting Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre Bouvard This final quarterly report from Edison Research has arrived, built from a survey of 4,000 U.S. citizens. Key findings include the - [TikTok Going Longform, 2024 Ad Spend Predictions, Tech Startup Capital Issues & More](https://soundsprofitable.com/the-download/tiktok-going-longform/) - Today in the Business of Podcasting People are watching longer TikToks. What does that mean for competition with YouTube? by Sara Lebow According to eMarketer, TikTok has surpassed YouTube for time spent by adult users in 2022, and in 2024 adult TikTok users are projected to spend an average of 55 minutes per day on - [Podcast Language Diversity, ANA Finds Missing Adspend, Programmatic Summit Recap, & More](https://soundsprofitable.com/the-download/audio-to-pass-75b/) - Today in the Business of Podcasting What Are the Fastest-Growing Podcast Languages? by Becca Butcher While English-language podcasts have made up the bulk of shows, podcasting’s global rise has caused a steady increase of shows produced in other languages. Using end-of-year data from their podcast database, Rephonic has calculated the growth of various languages in - [Podcast Consumption to Grow, YouTube's Podcast Discovery Power, Spotify Addresses CRTC](https://soundsprofitable.com/the-download/12-06-download/) - Today in the business of podcasting: A brief programming note before we get started: tomorrow, Wednesday the 6th, there will not be an afternoon edition of The Download. We’ll see you Thursday! YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report by Pierre - [Audio to Pass $75b, Spotify Announces Layoffs, NPR Hires Campbell, & More](https://soundsprofitable.com/the-download/12-05-download/) - Today in the business of podcasting. Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas Shaw Daniel Ek’s announcement this morning signals a 17% right-sizing of the company, focusing on making Spotify operating costs leaner. The decision comes during a Q4 where Spotify projects €93 to €108 million in operating losses. - [Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More](https://soundsprofitable.com/the-download/ad-revenue-beats/) - Today in the Business of Podcasting Strong online sales show Black Friday was an ‘omnichannel event’ by Alex Vuocolo This year’s Black Friday skewed heavily from its in-person doorbuster sale roots, with a Deloitte representative forecasting primarily-online Black Friday purchases as the new normal. Deloitte also found “buy now, pay later” financing hit an all-time high - [Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More](https://soundsprofitable.com/the-download/podcastings-multiplatform-future/) - Today in the Business of Podcasting Podcasting’s Multiplatform Imperative by Steven Goldstein In leading the business of podcasting course at NYU this semester, Steven Goldstein has found students are far more broad in how they consume podcasts. Instead of staying within the confines of one app, they’re watching short form clips on social media like - [Australian Audio Spend Up, Stripping Podcast Ads, IGN's Realm Deal, & More](https://soundsprofitable.com/the-download/australian-audio-spend-up/) - Today in the Business of Podcasting Auddia Announces Intent to Strip Ads From Podcasts App developer Auddia has announced (for the second time) their faidr app will soon use AI to remove advertisements from “the top 200 most popular podcasts,” providing a promised 50,000 episodes of content ad-free. faidr currently costs $5.99 a month and - [UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More](https://soundsprofitable.com/the-download/uk-podcast-reach-doubles/) - Today in the Business of Podcasting Rajar Midas: podcasts double weekly reach in six years by Ella Sagar We start off the day with good news for podcasting in the U.K. According to the latest Midas (Measurement of Internet Delivered Audio Services) survey from Rajar (Radio Joint Audience Research), podcasting’s weekly reach rose from 10.3% - [Spotify's Android Commission Rate, X Cancels MRC Audit, Adblocker Usage Rising & More](https://soundsprofitable.com/the-download/spotifys-android-commission/) - Today in the Business of Podcasting Before we get into the news, one quick programming note: due to the Thanksgiving holiday, this will be the last installment of the Download for the week. We’ll see you next on Monday the 27th. A secret Google deal let Spotify completely bypass Android’s app store fees by Adi - [Spotify’s Global Ad Expansion, Podcasters > Social Influencers, Consumer Holiday Spending & More](https://soundsprofitable.com/the-download/spotifys-global-ad-expansion/) - Today in the Business of Podcasting Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024. A new report from Baird Equity Research projects online ad spend will increase 13% this year and continue another 11% for 2024, a healthier outlook than Baird projected earlier in the year. In the near term the report anticipates - [TikTok's Spotify Integration, Record Spoken Word Listenership, Podcasting's Video Dilemma, & More](https://soundsprofitable.com/the-download/tiktoks-spotify-integration/) - This Week in the Business of Podcasting Before you head off to the weekend, visions of cans of cranberry sauce dancing in your head, I have a brief programming note. In light of the upcoming turkey-geddon next Thursday, Sounds Profitable will be taking the week off. If you’re subscribed to the Download Daily (this is - [Spotify’s Google AI Play, Australia’s Top 100, YouTube’s AI Policies & More](https://soundsprofitable.com/the-download/spotifys-google-ai-play/) - Today in the Business of Podcasting Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid Spotify is attempting to alleviate the age-old discovery problem in podcasting, as well as audiobooks, with a huge computer. Google Cloud’s large language models are being trained on the roughly 5 million podcasts - [Predictive Contextual Audience Targeting, Representation Impacts Ads, Global Signs iHeart](https://soundsprofitable.com/the-download/predictive-contextual-audiences/) - Today in the Business of Podcasting Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts The new partnership allows advertisers working with Acast to access Proximic’s Predicitve Audience tool, which uses privacy-friendly contextual signals to target based on consumer behavior. Global Head of Ad Innovation Elli Dimitroulakos - [TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report](https://soundsprofitable.com/the-download/tiktok-spotify-integration/) - Today in the Business of Podcasting 2023 Podcast Trends Report from Megaphone and Spotify The 2023 Podcast Trends Report is built from internal Spotify podcast listening data, Google Trends weekly trending search results, and social media data sourced from Tubular Labs. Combined with the recently-released Fan Study, the new Spotify report shows distinct peaks and - [Post-Strike Advertising, NPR Spoken Word Report, Increasing YouTube Podcast Reach](https://soundsprofitable.com/the-download/post-strike-advertising/) - Today in the Business of Podcasting Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad Hill It’s time to look at the fifth annual Spoken Word Audio Report, built from a nationwide survey of over 4,100 people aged 13 and up. 48% of - [Brands Increase 2024 Budgets, Super Bowl Podcast Potential, Podcast Consumer Verticals, & More](https://soundsprofitable.com/the-download/brands-increase-2024-budget/) - This Week in the Business of Podcasting Crisp fall winds have descended on the Midwest and annual discussions of “turkey or ham this year” have begun filling family group chats. Before it’s time for some of us to start deviling eggs and mashing potatoes, let’s tuck in to the podcasting news from this week. Track - [SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More](https://soundsprofitable.com/the-download/siriusxm-revamp-reveal/) - Today in the Business of Podcasting SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex Weprin SiriusXM CEO Jennifer Witz has given THR an interview detailing the much-teased fall update to the SiriusXM app. The price of an all-access streaming subscription is now down to $9.99, a dollar cheaper - [Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library](https://soundsprofitable.com/the-download/bigger-2024-ad-budgets/) - Today in the Business of Podcasting 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S. A batch of audiobooks previously only available to Spotify Premium users in the U.K. and Australia have been made available in the U.S. The new books are accessible with Spotify’s new 15 hours of audiobook listen-time made - [Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More](https://soundsprofitable.com/the-download/acasts-sales-growth/) - Today in the Business of Podcasting What types of podcast listeners are which types of consumers? By Brad Hill New research from Signal Hill Insights and Triton Digital, identifies four types of listener: heavy listeners who listen to more than five hours a week, sports podcast listeners, music podcast listeners, and those new to podcasting. - [Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More](https://soundsprofitable.com/the-download/cbs-super-bowl/) - Today in the Business of Podcasting CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa Meyers Last year NBC Universal said they sold their last bit of Super Bowl ad space just ten days before the match. CBS says they had a similar timeframe for 2021. Now, months before Super - [Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More](https://soundsprofitable.com/the-download/interactive-audio-holiday-spending/) - This Week in the Business of Podcasting Halloween is over, and much like Meg Ryan and David Duchovny it’s time to look at What Happens After. This week we’ve got a few predictions for advertising during this holiday season, a new audio ad type, and a bright future for audiobooks. Let’s get started. Track behaviors, - [A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November](https://soundsprofitable.com/the-download/audioboom-breaks-billion/) - Today in the Business of Podcasting Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts. The public directory for branded audio current contains over 500 podcasts - [Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh](https://soundsprofitable.com/the-download/keeping-your-feed-fresh/) - Today in the Business of Podcasting BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. According to Magellan AI’s monthly estimate, the top 15 advertisers in podcasting spent just under $47 million in September, a 2% drop from August. The small dip can be attributed to BetterHelp, one of the bigger spenders in podcasting, - [GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution](https://soundsprofitable.com/the-download/genz-brand-recognition/) - Today in the Business of Podcasting Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa Meyers A new report from sonic branding agency amp finds members of Gen Z are able to identify brands based on sound alone. 75 members of gen Z were gathered to listen to a handful - [Amazon's Interactive Audio, Positive Holiday Shopping Indicators, 2024 Programmatic Strategies](https://soundsprofitable.com/the-download/amazon-interactive-audio/) - Today in the Business of Podcasting Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. The new form of ad on Amazon Music is built around engaging listeners with the ad using their voice, prompting them to use the Alexa assistant to send more information, - [Podcasting's Brand Safety Boom, Netflix Frequency Drop, Wondery Podcasts on CTV](https://soundsprofitable.com/the-download/brand-safety-boom/) - This Week in the Business of Podcasting Halloween is almost upon us and I’ve got some scarily good research for you this week. Yes, I waited all month to make that joke. Let’s get started. Track behaviors, trends, and insights: Download Magellan AI's podcast advertising benchmark report for Q2 Less is More: ARM’s Podcast Ad - [Podcast Ad Frequency Study, YouTube Trend Data, IAB Podcast Revenue Report, & more.](https://soundsprofitable.com/the-download/iab-2023-study-2/) - Today in the Business of Podcasting What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis Jacobs Ad Results Media (ARM) has completed a 14 month study of how podcast ads perform based on the number of ads in a commercial break. The analysis takes into account over $80 million - [Sports Podcast Branding Potential, Phones Dominate Shopping, Spotify's Podcast Strategy](https://soundsprofitable.com/the-download/sports-podcast-branding/) - Today in the Business of Podcasting Mobile phones are the most popular devices used to shop, report says by Alyssa Meyers A new report from Integral Ad Science finds mobile phones are the most popular devices used for shopping, edging out desktop computers and tablets. 75% of the over 1,000 shoppers surveyed said they shop - [Wondery CTV Play, DTC Brands on Programmatic Audio, Did Somebody Say McDonalds?](https://soundsprofitable.com/the-download/wondery-freevee-channels/) - Today in the Business of Podcasting Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione Wondery podcasts are coming to a smart TV near you. The podcasting company is putting shows onto three free ad-supported television (FAST) channels on Amazon’s Freevee, also owned by parent company Amazon. When they go live on - [Apple’s Podcast Advertising Potential, Netflix's Ad Frequency, UK Podcast Upfront, & More](https://soundsprofitable.com/the-download/apple-podcast-advertising/) - Today in the Business of Podcasting Apple considers selling more podcast ads by Ashley Carman The tradition of Apple not selling ads on Apple-produced podcasts might be changing. According to anonymous sources familiar with Apple’s plans, podcasting’s original home is looking into the possibility of selling ads on its own podcasts, including those greenlit through - [YouTube's RSS Ingestion, New Branded Podcast Study, Antiquated Keyworld Blocking, & More.](https://soundsprofitable.com/the-download/youtube-rss-ingestion/) - This Week in the Business of Podcasting Happy Friday, podcasting! Hopefully the autumnal vibes will carry those of you in the right parts of the northern hemisphere into harvest festivals, carving gourds, or perhaps even a hay ride. Before then, I’ve gathered the week’s podcasting news you need for a balanced reading diet. Let’s get - [Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More](https://soundsprofitable.com/the-download/reframing-youtube/) - Today in the Business of Podcasting Confused About Video? The Listeners Aren’t! by Tom Webster This week on Sounds Profitable, Tom Webster writes about a hot-button topic: the definition of the word ‘podcast’ now that YouTube is the biggest platform for podcast discovery. While the modern definition of “a podcast” is often debated online, surveyed - [Keyword Blocklist Danger, Spotify’s Brand Safety Play, ARN Aims for SCA, & More](https://soundsprofitable.com/the-download/keyword-blocklist-danger/) - Today in the Business of Podcasting Streaming-Powered Tools Coming to Spotify Megaphone, Spotify’s enterprise-level hosting service, is testing out what it calls “streaming-powered tools for Spotify.” The new system will allow users to upload and monetize video podcasts on Spotify, access enhanced analytics reporting, and use a new clickable promo system to cross-promote an episode - [YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA](https://soundsprofitable.com/the-download/youtubes-podcast-ad/) - Today in the Business of Podcasting YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie As YouTube’s RSS feed ingestion draws closer to wide release, Bowie focuses on YouTube’s policy regarding advertisements and how that will impact podcasters who aren’t already YouTubers. The terms of service explicitly state podcast content uploaded - [YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & More](https://soundsprofitable.com/the-download/youtube-passes-netflix/) - Today in the Business of Podcasting Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers The Sound of Suitability, a new report from Integral Ad Science, surveyed 1,000 U.S. digital audio listeners in June. Echoing Sounds Profitable’s findings last year in After These Messages, host-read podcast ads drove the - [Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Download Metric, & More](https://soundsprofitable.com/the-download/canada-podcasting-registration/) - This Week in the Business of Podcasting I couldn’t quite package dry ice fog or eerie theremin music in a newsletter so just pretend I decorated the place to be extra Halloweeny for this particular Friday the 13th. Luckily, I bring nothing particularly horrifying in the world of podcast news. Track behaviors, trends, and insights: - [Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting, & More](https://soundsprofitable.com/the-download/download-metric-integrity-speakers-outlier-algorithm-airchecks-in-podcasting-more/) - Today in the Business of Podcasting Joint Statement on the Continued Integrity of the Download Metric by Bryan Barletta A collaborative effort by the podcast industry has led to Apple Podcasts taking recommendations and updating the behavior of automatic downloads. As of September 18th with the release of iOS 17, podcast publishers may begin to - [Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targeting, & More.](https://soundsprofitable.com/the-download/postal-match/) - Today in the Business of Podcasting Nearly Half the Data Used for Ad Targeting is Wrong by Jack Neff According to Truthset, a firm that evaluates consumer database accuracy, an important data match (anonymized email addresses with postal addresses) is right only 51% of the time. The proposed core problem seems to stem from pressure - [Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & More](https://soundsprofitable.com/the-download/canadian-podcast-registration/) - Today in the Business of Podcasting The Latino Podcast Listener Report 2023 The new report uses data from 2,637 online interviews with U.S. Hispanic/Latino adults 18 and up, conducted in August of 2023. Among other key findings: Monthly podcast listenership with the US Latino population has increased 52% since 2020, almost four times faster than - [Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcasting Potential & More](https://soundsprofitable.com/the-download/keyword-buying-video/) - This Week in the Business of Podcasting Happy October to all who stretch the Halloween festive season out into a four-week affair. Fortunately for us there’s nothing frightening in the world of podcast news this week. Just reminders of podcasting’s power and what can be done when audiences are taken into consideration. Let’s get started. - [Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study, & More](https://soundsprofitable.com/the-download/amazon-audio-dsp/) - Today in the Business of Podcasting Why Branded Content Could Be Bigger Than You Think by Tom Webster In this week’s Sounds Profitable newsletter, Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. More than four in ten Americans 18+ say - [Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.](https://soundsprofitable.com/the-download/spotify-audiobook-hours/) - Today in the Business of Podcasting Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff In 2021 consumer good company Danone North America decided to progress beyond occasional one-off campaigns targeting Hispanic consumers. After successful initial test campaigns in English, Danone has scaled up to national campaigns specifically targeting Hispanic consumers over the - [Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.](https://soundsprofitable.com/the-download/podcasts-in-classrooms/) - Today in the Business of Podcasting Streaming video, music among Gen Z’s most popular media activities by Sara Lebow New data from eMarketer ranks the daily media activities conducted by Gen Z adults (aged 18 to 26) weighted compared to all respondents 18+. The top activity is watching video streaming services with 46% of Gen - [Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More](https://soundsprofitable.com/the-download/detsu-keyword/) - Today in the Business of Podcasting Dentsu Brings Keyword Buying to Connected TV to Improve Brand Safety and Targeting by Jack Neff Using GumGum’s Verity platform and Iris.tv, Dentsu’s Contextual Intelligence for CTV (connected television) offers keyword targeting at the video level. While available in most text-based forms of advertising, the ability to target words - [Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More](https://soundsprofitable.com/the-download/spotify-ai-translator/) - This Week in the Business of Podcasting Welcome to Friday, podcasting. We made it through the week, and the themes we’ve picked up along the way include cool new features, and re-envisioning how we approach old tactics with new information. Let’s get started. Track behaviors, trends, and insights: Download Magellan AI's podcast advertising benchmark report - [Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Barometer](https://soundsprofitable.com/the-download/brand-lift-influencer/) - Today in the Business of Podcasting Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu The influencer marketing agency aptly-named Influencer is partnering with measurement company ThisThat to use brand lift metrics to demonstrate return on investment for Infleuncer’s campaigns. According to Linqia’s State of Influencer Marketing 2021 study, - [Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic, & More.](https://soundsprofitable.com/the-download/audio-attention-outperforms-sunsetting-google-podcasts-ctv-lifts-programmatic-more/) - Today in the Business of Podcasting How attention metrics is tuning into audio investments by Michael Bürgi Attention metrics firm Adelaide has finished a study involving tracking an eBay campaign running across multiple publishers (including iHeart, NPR, and Audacy) from Q2 to Q3 of this year. Audio spots that ran on NPR and iHeart outperformed - [Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has More Lift, & More](https://soundsprofitable.com/the-download/apple-updates-subscriptions/) - Today in the Business of Podcasting Over 100 new podcasts from top apps and services launch on Apple Podcasts This afternoon Apple has announced some new Apple Podcasts additions with iOS 17. Subscribers to apps such as Apple Music, Apple News+, Calm, and LingoKids now have access to over 60 original podcasts, with more shows - [Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More](https://soundsprofitable.com/the-download/spotify-voice-ai/) - Today in the Business of Podcasting Spotify Announces Voice Translation Earlier today Spotify CEO Daniel Ek tweeted a short video demonstrating an upcoming feature for Spotify: artificial voice translation. According to Ek, the tech translates podcast episodes into alternate languages using AI to imitate the podcaster’s original voice. No further details were provided regarding whether - [Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More](https://soundsprofitable.com/the-download/ad-spend-recovery/) - This Week in the Business of Podcasting Cool autumnal winds have reached my corner of the world, signaling we’re well past the halfway point of the year and able to look back on where we’ve come. Some of this week’s news follows suit, using podcasting’s history to give perspective on how we can move forward. - [Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More](https://soundsprofitable.com/the-download/audio-flu-shots/) - Today in the Business of Podcasting The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana Yoo Flu vaccination rates have plummeted for both pregnant people and children (16% and 7% respectively), leading to elevated rates of severe flu cases, hospitalization, and death. In part this is attributed to the misconception - [FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More](https://soundsprofitable.com/the-download/ftc-blurred-advertising/) - Today in the Business of Podcasting FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan Barwick Last week the Federal Trade Commission published new recommendations for advertisers intending to further distinguish the difference between entertainment and advertisement. The more organic and content-like an advertisement is, the more the FTC is concerned children - [Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More](https://soundsprofitable.com/the-download/ad-spend-pivot/) - Today in the Business of Podcasting Digital Ad Spend Showing Promising Recovery from Recession Fears. After many months of recession woes and economic uncertainty throwing advertising for a loop, signs point toward the industry healing. Booster’s 2023 Media Ad Sales Trend Report and Operative’s H1 2023 Benchmarking Report both show publisher digital advertising revenue is - [Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español](https://soundsprofitable.com/the-download/recapturing-tvs-reach/) - Today in the Business of Podcasting AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre Bouvard According to a MARU/ Matchbox National Study from late August, of 1,003 respondents, 27% of respondents say - [Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case, & More](https://soundsprofitable.com/the-download/claritas-buffy-google/) - This Week in the Business of Podcasting It’s a good week in podcast-relevant news, both for the data-nerds and the pop culture nerds. My condolences to those of you who’re about to get lost in a seven season rewatch of a supernatural drama series from the last 90s. Before you boot up Hulu, let’s get - [Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measurement & More](https://soundsprofitable.com/the-download/buffys-podcast-stake/) - Today in the Business of Podcasting Top ten popular podcasts consumed in affluent households by Brad Hill A new top ten list from Edison Research compiles the ten podcasts that index highest for households that have an income over $100,000. The data was pulled from the Edison Podcast Metrics Q1 2020 through Q2 2023. A - [Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More](https://soundsprofitable.com/the-download/ad-spend-up-kids-podcasts-popular/) - This Week in the Business of Podcasting A busy week, both in podcast news in general and here at Sounds Profitable. Our largest study yet has launched, The Download is back in full swing now that I’m not producing it live from the floor of Podcast Movement. Let’s go over the essentials from this first - [Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against Google & More](https://soundsprofitable.com/the-download/podcasts-command-attention/) - Today in the Business of Podcasting Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Marketing PQ Media has released their newest Global Marketing Influencer Forecast report, and signs show influencer marketing budgets are growing faster than traditional advertising or marketing spending. For 2022 PQ Media estimates 3.6% of total marketing spend in - [Claritas Converts ArtsAI, The Delete Act, Importance of Social Search, & More](https://soundsprofitable.com/the-download/claritas-converts-artsai/) - Today in the Business of Podcasting How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack Neff Two of the bigger audio measurement players are now one, as ArtsAI has been acquired by Claritas. The acquisition will allow the two companies to combine their tech and work - [Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex as Listeners, & More](https://soundsprofitable.com/the-download/influencer-spend-outpace/) - Today in the Business of Podcasting Over half of business owners are daily podcast listeners, study shows by Reem Makari New research from podcast production company Lower Street, partnered with ContentFX, looks at the impact of business to business (B2B) podcasting. The study was built from the listening habits of 511 senior-level individuals in the - [SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acast, & More.](https://soundsprofitable.com/the-download/sxm-brand-safety-play/) - This Week in the Business of Podcasting News keeps happening in podcasting, regardless of if we get a four-day weekend or not. We’ve got some fun new announcements, some opinions to chew on, and developments in the wider world of Digital. Track behaviors, trends, and insights: Download Magellan AI's podcast advertising benchmark report for Q2 - [SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More.](https://soundsprofitable.com/the-download/sxm-brand-safety/) - Today in the Business of Podcasting Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette Siu The new feature developed in partnership with brand safety company Barometer and marketing automation platform ArtsAI, enables agencies and brands to run an ArtsAI pixel on their campaign and then use Barometer’s contextual targeting - [Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More](https://soundsprofitable.com/the-download/back-to-school/) - Today in the Business of Podcasting First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre Bouvard New analysis from Westwood One and Cumulus Media focuses on the automotive data in Edison Research’s Share of Ear study. Since 2014 the Share of Ear has asked respondents the make and year of their - [New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More](https://soundsprofitable.com/the-download/new-research-on-causes-of-podcast-churn-nielsens-podcasting-today-report-more/) - Today in the Business of Podcasting Lapsed listening and podcast churn are due to time constraints by Amrita Khalid New coverage of Sounds Profitable’s latest study, The Podcast Landscape in America, focuses on the reasons podcast listeners stop listening. 39% of respondents say they lack the free time to listen to podcasts, while 25% marked - [Acast Partners with Podscribe, Amazon's Building an SSP, & More](https://soundsprofitable.com/the-download/acastpodscribeamazonssp/) - This Week in the Business of Podcasting This is your final reminder to start packing for Podcast Movement if you’re going. The next time you’ll hear from us will be a dispatch produced and uploaded from Denver. Until then, here’s the news from this week week before we all jet off to the Centennial State. - [Updates to Spotify for Podcasters, PodcastOne to Go Public, & More](https://soundsprofitable.com/the-download/podcast-movement-wednesday/) - Today in the Business of Podcasting Changes coming to Spotify for Podcasters New from Podcast Movement: Spotify is bringing updates to their Spotify for Podcasters dashboard, as well as a new addition to Megaphone. Podcasters logging into their Spotify backend will get access to impression analytics showing how audiences find their podcast within Spotify. On - [29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More](https://soundsprofitable.com/the-download/nickelodeon-audio-drama/) - Today in the Business of Podcasting As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman A new Parks Associates study finds 29% of US internet households are canceling video streaming service subscriptions to save money. The study also found 47% annualized subscriber churn - [Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & More](https://soundsprofitable.com/the-download/word-of-mouth/) - Today in the Business of Podcasting Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Sounds Profitable’s latest study, The Podcast Landscape, was covered this morning from Podpod Built from a survey of 2,400 people in the U.S. aged 18 and up, the research found 55% of respondents discover - [Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More](https://soundsprofitable.com/the-download/july-spenders/) - Today in the Business of Podcasting July 2023: Top spenders, movers and shakers in podcast advertising Magellan AI’s monthly analysis of advertising data from the top 3,000 podcasts in the US on Apple Podcasts has arrived. HelloFresh, Amazon, and BetterHelp continue to hold the top three spots of Top Spenders from last month. In the - [Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, & More](https://soundsprofitable.com/the-download/dr-seuss/) - Today in the Business of Podcasting “Share Of Ear” Q2 2023: Podcasts And AM/FM Radio Represent The Vast Majority Of Time On The “U.S. Ad-Supported Audio Clock,” Podcast Growth Surge Continues, And Spotify’s Usage Growth Does Not Benefit Advertisers by Pierre Bouvard The newest installment of Edison Research’s Share of Ear study, built from a - [Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More](https://soundsprofitable.com/the-download/podcast-movement-friday/) - This Week in the Business of Podcasting What a week! From killer presentations to bonding over being tired from a 4:00am fire alarm, Podcast Movement Denver has been an adventure. Now as we all retreat back home from the mile-high city, here’s this week’s news. Track behaviors, trends, and insights: Download Magellan AI's podcast advertising - [Embracing YouTube Podcasting, CTV's Path Through Maturity, & More](https://soundsprofitable.com/the-download/podcast-movement-thursday/) - Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein. This week at Podcast Movement, Amplifi Media and Coleman Insights debuted a new study titled “The New Rules of Podcasting on YouTube.” In a today’s new article, Amplifi Media CEO Steve Goldstein focuses on two key findings from the study: YouTube now outranks Spotify and - [Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More](https://soundsprofitable.com/the-download/triton-digital-integrates-youtube-new-advertiser-perceptions-study-more/) - Today in the Business of Podcasting Triton Digital Announces YouTube Integration with Podcast Metrics The new integration adds YouTube views of podcast episodes into the Triton Podcast Metrics dashboard, allowing publishers to keep track of both podcast downloads and YouTube performance. Westwood One - Advertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year - [Apple Announces Linkfire, SXM Media partners with The Trade Desk, & More](https://soundsprofitable.com/the-download/apple-announces-linkfire-sxm-media-partners-with-the-trade-desk-more/) - Today in the Business of Podcasting Three updates to Apple Podcasts As of this morning, Apple now provides Subscription Analytics in Apple Podcasts Connect, adding the ability to track how many listeners started free trials, number of paid subscriptions, the percentage of users who converted from free to paid, and more. The new batch of - [Acast Partners with Podscribe, Performance of Former Spotify Exclusives, & More](https://soundsprofitable.com/the-download/4600/) - Today in the Business of Podcasting Acast Announces Podscribe as Global Preferred Attribution Partner. The partnership adds Podscribe attribution services for Acast customers at no additional cost. Acast announces the partnership as a step towards fostering an open and transparent future for podcasting. Starting in September, Acast will no longer accept new campaigns in Spotify’s - [Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More](https://soundsprofitable.com/the-download/podcastadmeasurement/) - Today in the Business of Podcasting Why Podcasters and Publishers Should Lean into Ad Measurement by Paul Riismandel Paul Riismandel stresses the importance of ad creative and measurement, as podcasters have unique agency compared to other media channels. Testing podcast ad campaigns on a pass/fail binary misses crucial information, like asking why an ad performed - [Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More](https://soundsprofitable.com/the-download/4579/) - Today in the Business of Podcasting Descript Acquires SquadCast Paying subscribers to Descript will soon receive access to a Squadcast integration. Now the platform offers, as their press release says, a ‘complete stack’ of remote podcast production capabilities with recording, editing, and publication tools. Squadcast customers have the ability to switch their subscription to Descript - [Podcasts reach 10% share of ear, Amazon's building an SSP, & more.](https://soundsprofitable.com/the-download/10percentshareofear/) - Today in the Business of Podcasting Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business by Lauren Johnson Recent job postings describe a new team called “PubTech,” who will be part of Amazon Ads. Their stated focus is to build a new supply-side platform. There is also a - [The Download Recap: Podcasting Q2 Earnings, Spotify x Patreon, and more.](https://soundsprofitable.com/the-download/downloadrecap811/) - This Week in the Business of Podcasting Ten days from now several of us Sounds Profitable-ians will be in Denver for Podcast Movement (stop by the Sounds Profitable Partner Lounge, I’ll likely be handing out badge stickers). Lots of prep to do, and the industry doesn’t stop just because you need to find your suitcase. - [Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download](https://soundsprofitable.com/the-download/spotify-x-patreon-is-here-why-most-podcasters-skip-video-and-more-from-the-download/) - Today in the Business of Podcasting Why Are More Than Half of Podcasters Still Not Publishing Video? Katie Paterson, feature writer at Alitu and The Podcast Host, tackles four reasons why audio-only podcasters have yet to join in on the video podcasting gold rush, including fragmented workflows to questions about the data suggesting video podcasting’s - [The Download for August 9th, 2023](https://soundsprofitable.com/the-download/the-download-for-august-9th-2023/) - Today in the Business of Podcasting KQED snatches up Snap Judgment and Spooked by Amrita Khalid Oakland-based NPR and PBS member station KQED has acquired Snap Judgement Studios. No layoffs will occur as a result of the acquisition and both the titular radio series Snap Judgement and its Luminary-exclusive spinoff podcast Spooked are publicly available. - [The Download for August 8th, 2023](https://soundsprofitable.com/the-download/the-download-for-august-8th-2023/) - “True potential” in Sirius XM podcast biz by Brad Hill Sirius XM’s quarterly earnings call displayed confidence in their current podcast offerings, as well as potential future growth. Both podcasting and streaming music are considered ‘off platform’ content in SXM’s reporting structure, with off-platform reaching 13% year-over-year revenue growth in Q2. Pandora’s Q2 profit was $152 - [The Download for August 2nd, 2023](https://soundsprofitable.com/the-download/the-download-for-08-02-2023/) - What you need to know for Wednesday, August 2nd. - [The Download for August 3rd, 2023](https://soundsprofitable.com/the-download/the-download-for-08-03-2023/) - What you need to know for Thursday, August 3rd. - [The Download for August 7th, 2023](https://soundsprofitable.com/the-download/the-download-for-august-7th-2023/) - Today in the Business of Podcasting Why some publishers are reducing their podcast slate to try to grow their audio businesses by Sara Guaglione Several major podcast producers gave Digiday their strategy on reducing new podcast endeavors to bolster existing content. NPR has shifted focus to consolidating podcasts down from individual feeds into central ‘showcase’ - [The Download weekly recap for Friday, July 28th.](https://soundsprofitable.com/the-download/the-download-for-8-01-22/) - Your weekly recap of essential news for the business of podcasting. ## Insights - [Official Podcasts: The Natural Home of Betting Sponsors in 2026/27 ](https://soundsprofitable.com/insights/official-podcasts/) - by Ryan Barker, Sport Social Podcast Network Agency Account Manager Last season (25/26) 11 of the 20 Premier League clubs had betting brands as their Front of Shirt sponsor. That’s all change for this season as new rules prevent gambling sponsors taking that prime real estate, creating a challenge for both the advertisers and the clubs they - [What Podcasters Can Learn From the Sports Social Industry About Selling Their Shows](https://soundsprofitable.com/insights/what-podcasters-can-learn-from-the-sports-social-industry-about-selling-their-shows/) - by Nick Cicero, Founder - Mondo Metrics Chris Balfe, whose Red Seat Ventures sells ads for Tucker Carlson and Megyn Kelly, told Peter Kafka last week that podcast clipping gives the platforms his content and gives him zero dollars back. I think his argument confuses the medium for the value. The value was never the - [Why the argument for not investing in UK podcast advertising just ran out of road](https://soundsprofitable.com/insights/uk-podcast-advertising/) - Five thousand respondents interviewed, twenty ad-supported platforms measured, and four posts have brought us to this question: how do you close the gap between what the data says and what the media plan reflects? This is the gap: UK podcast advertising receives approximately £0.18 per listener-hour of advertising investment. In the US, that figure is - [Building a Revenue-Driven Audio Marketplace for Publishers](https://soundsprofitable.com/insights/building-a-revenue-driven-audio-marketplace-for-publishers/) - by Mattia Verzella, Vice President of Programmatic Partnerships at Triton Digital. “Stop Comparing CPMs — Each Revenue Channel Plays a Different Role.” When publishers look at ad revenue in podcasting and streaming audio, the first instinct is often to compare CPMs across channels and platforms. On paper, this feels intuitive: if one buyer pays $18 - [The Purchase Funnel](https://soundsprofitable.com/insights/the-purchase-funnel/) - By Ben Robins Last time, we looked at why UK 18-34s trust podcast advertising more than any social platform. Trust is interesting. But trust that doesn't lead anywhere is just a nice statistic. So what happens after the trust? The Headline Number 44% of UK 18-34 podcast listeners made a purchase after hearing a podcast - [The Podcasters Our Industry Forgets](https://soundsprofitable.com/insights/the-podcasters-our-industry-forgets/) - By Richard Fawal, founder and CEO of Voxtopica Walk the floor at any podcast conference, and you can map our industry’s priorities by what’s on the signage. Attribution. Programmatic. Dynamic ad insertion. IAB measurement compliance. CPMs and brand lift. It’s a sophisticated business, and the people building it are good at their jobs. Now find - [The Trust Dividend](https://soundsprofitable.com/insights/the-trust-dividend/) - By Ben Robins My two daughters (now aged 21 and 13) barely know what a linear TV schedule is. To them, the idea that you'd sit down at a fixed time to watch a fixed programme, and then wait through whatever comes next, is genuinely charming. Like a museum exhibit of how old people used - [Voices of the World Cup](https://soundsprofitable.com/insights/voices-of-the-world-cup/) - The Sound of a Global Game There was a time when the defining sound of the World Cup was the roar inside the stadium or the authoritative tone of a broadcaster on BBC Sport or Sky Sports. In 2026, the defining sound is just as likely to be a familiar voice in a pair of - [The question B2B brands keep asking that downloads can't answer](https://soundsprofitable.com/insights/the-question-b2b-brands-keep-asking-that-downloads-cant-answer/) - by Alison Osborne, VP of Marketing, CoHost & Quill After a few hundred B2B podcast conversations, I can almost predict the first thing a marketer is going to say. It's some version of this: "Right now, we have no idea who's actually listening to our podcast. I don't know if we're hitting the right audience. - [Beyond the Broadcast: Why Podcasts Are the New Home for Sports Fans](https://soundsprofitable.com/insights/beyond-the-broadcast-why-podcasts-are-the-new-home-for-sports-fans/) - Written by Jim Salveson, Director of Sport, Sport Social Podcast Network For decades, live broadcast has been the gravitational centre of the sports media universe. Matchday television, appointment viewing and the shared cultural moment of live sport remain hugely powerful. But the way fans surround those moments has changed dramatically. In an era of fragmented - [CEO Tyler Denk on Why beehiiv is Serious About Podcasting](https://soundsprofitable.com/insights/an-interview-with-beehiiv-ceo-tyler-denk/) - To mark the launch of podcast hosting and monetization on beehiiv, Sounds Profitable Partner Bryan Barletta spoke with beehiiv co-founder and CEO Tyler Denk about how their podcast offering came together and intended audience. Barletta: To date, each piece of beehiiv's offering has centered around distribution of written content, whether to the newsletter itself or - [The Rural Podcast as Civic Infrastructure](https://soundsprofitable.com/insights/rural-podcast-civic-infrastructure/) - By Tom Fox, founder of Compliance Podcast Network and co-founder of the Texas Hill Country Podcast Network. There are moments when a market shifts not because of a new technology, a flashy startup, or a venture-backed disruption, but because an essential institution begins to recede. We may be in one of those moments right now - [The Rehearsal Was Never the Point](https://soundsprofitable.com/insights/the-rehearsal-was-never-the-point/) - by Jack Levy, Co-Founder, Manifest Media Productions Hollywood has been doing table reads since before the talkies. Actors gather around a table. The script is read aloud. Writers hear what works and what falls flat. Directors begin imagining the film before a single frame is shot. It is one of the most valuable tools in - [Apple Podcasts Is In On Video. Will Users Notice?](https://soundsprofitable.com/insights/apple-podcasts-is-in-on-video-will-users-notice/) - by Jay Nachlis, Vice President/Consultant, Coleman Insights. Apple announced this past week that it will introduce advanced video capabilities in its Apple Podcasts app this spring, including seamless switching between watching and listening and dynamic video ad support, and that is indeed a very big deal. But video podcasting isn’t new for Apple. Apple brought - [Advertisers' Trust in Public Media, with Thomas De Napoli](https://soundsprofitable.com/insights/advertisers-trust-in-public-media-with-thomas-de-napoli/) - A conversation with Thomas De Napoli, VP Head of Sales & Underwriting APM and MPR about how things have operated on the business side of MPR and APM during a period when national attention is being paid to Minnesota in general, and Minneapolis specifically. What does it look like internally when a moment like this - [Using Creativity and Comedy to Process Grief, with Roger Nairn](https://soundsprofitable.com/insights/using-creativity-and-comedy-to-process-grief-with-roger-nairn/) - A conversation with Roger Nairn, Co-Founder JAR Podcast Solutions, about the launch of his podcast Dead Dads and what hosting a comedic show about death and grief opens up for him. This is clearly a passion project born from a real moment. What’s it been like stepping from behind the scenes into the host chair, and how - [Podcast Advertising in 2026, With Gretchen Smith Dubois](https://soundsprofitable.com/insights/gretchen-smith-dubois/) - 2026 has already been a busy year for the business side of podcasting. For an advertiser's perspective on everything from brand safety to Netflix entering the world of video podcasting, Bryan Barletta spoke to Gretchen Smith Dubois, VP of Media at Ad Results Media. If you could snap your fingers and make one metric matter - [Catherine Browne on Theo Von, Polar Bears, and Pepsi](https://soundsprofitable.com/insights/catherine-browne-interview/) - Recently, The Roost took on a marketing campaign using one of their podcasters to extend a Super Bowl TV ad into a larger campaign using social media, a polar bear costume, and two hand signs. To learn more, Bryan Barletta spoke with Catherine Browne, Vice President of Revenue and Partnerships for the Roost about the - [What Podcasts and Milkshakes Have in Common](https://soundsprofitable.com/insights/what-podcasts-and-milkshakes-have-in-common/) - by Dan Kendall, Founder of Mission Based Media. Ever wonder what podcasts and milkshakes have in common? No, it's not just that they're both cool. Or that they're easy to consume. (Though both are true.) Harvard professor Clay Christensen tells a story in his 2003 book "The Innovator's Solution" about a fast-food chain trying to - [Why Podcasting Is a Must-Have For Rights Holders and Brands](https://soundsprofitable.com/insights/why-podcasting-is-a-must-have-for-rights-holders-and-brands/) - Written by Jim Salveson, Director of Sport, Sport Social Podcast Network How trust, brand safety, and a new era of fan behaviour are reshaping sports media. Sports media has changed forever. Rights holders are no longer dependent on broadcasters to reach their audience. Instead, they’ve become their own publishers, building direct relationships with fans through - [Robert Tuchman on AudienceLift and Publisher Data Transparency](https://soundsprofitable.com/insights/robert-tuchman-on-audiencelift-and-publisher-data-transparency/) - The following is an interview with Sounds Profitable's Bryan Barletta and Robert Tuchman, co-founder of Amaze Media Labs, conducted after the release of the Publisher Data Transparency feature for podcast growth platform AudienceLift.com (owned by Amaze Media Labs). The text has been edited for clarity. Bryan Barletta: Will this new transparency feature will be included - [Building Interactive Audio Experiences in Hit Replay - Spooler x Pantheon Media.](https://soundsprofitable.com/insights/spooler-x-pantheon-media/) - In a new deep-dive conversation, Bryan Barletta is joined by Spooler co-founders James Boggs and Andy Bower, as well as Pantheon Media co-founders Christian Swain and Peter Ferioli. The group spends a half-hour breaking down how the two companies came together to create Hit Replay, an interactive podcast puzzle game produced in partnership with the - [The collaboration behind The Hidden Third](https://soundsprofitable.com/insights/the-hidden-third-collaboration/) - Last week The Roost Podcast Network launched a new podcast with Mariana van Zeller titled The Hidden Third. To mark the occasion, The Roost VP of Revenue & Partnerships Catherine Browne and journalist Mariana van Zeller kindly agreed to an interview with Sounds Profitable. The Roost has come a long way from it's original roots as - [Discussing Collaboration with LiveRead.io and Companion](https://soundsprofitable.com/insights/liveread-io-and-companion/) - Today Bryan Barletta returns with another deep-dive conversation this time bringing together LiveRead.io President Ilyas Frenkel, Director of Operations at Companion Arts Shawya Mogharabi, and Companion General Manager AJ Feliciano. The group discusses how LiveRead.io came to be, how Frankel first approached Companion, and what the service has done to open up valuable bandwidth as - [A Conversation with Acast CEO Greg Glenday](https://soundsprofitable.com/insights/acast-ceo-greg-glenday/) - Back on September 18th, recently-appointed Acast CEO Greg Glenday sat down with Bryan Barletta to discuss the podcasting industry, what Acast's role in podcasting is, and where things are headed. - [Katie Nolan on Keeping Sports Casual with SiriusXM](https://soundsprofitable.com/insights/katie-nolan-on-keeping-sports-casual-with-siriusxm/) - by Gavin Gaddis During Podcast Movement 2025 in Dallas, I got to sit down with Katie Nolan, host of the sports discussion podcast Casuals. What follows is our interview going over Nolan's background, why she wanted to start Casuals, and how SiriusXM has factored into the business side of making sports approachable. All right, so we start - [An Interview With Rodrigo Tigre, CEO of Ozen.fm](https://soundsprofitable.com/insights/an-interview-with-rodrigo-tigre-ceo-of-ozen-fm/) - At Podcast Movement 2025, Sounds Profitable and Randi P'Pool interviewed Ozen.fm co-founder and CEO Rodrigo Tigre. Topics include the growth of podcasting in South America, including Brazil and wider Latin America/LatAm, how brands should recognize podcasting's growing global importance, and how Ozen uses tech, curation, and data intelligence help podcasts scale. - [Once and For All: Video will NEVER Kill the Radio Star, and Here's Why](https://soundsprofitable.com/insights/once-and-for-all/) - by Jen Moss, Co-Founder & Chief Creative Officer JAR Podcast Solutions The question isn’t “Will audio storytelling survive?” It’s “Where will it go next?” After nearly twenty years in radio, a decade teaching creative writing for podcasting and new media at the University of British Columbia, and eight years as Chief Creative Officer at JAR - [How Podcast Clips Can Work For You - An Interview with Louis Roberts](https://soundsprofitable.com/insights/with-louis-roberts/) - As part of Sounds Profitable's mission to uplift and connect the podcast industry, we're conducting a series of interviews with industry professionals and leaders to share their stories and insights about where podcasting is, and where it's going. Today we speak to Louis Roberts, Head of Business Development at OpusClip. What follows is a transcript - [The Power of Podcast Search Optimization - An Interview with Jennifer Han](https://soundsprofitable.com/insights/jennifer-han-interview/) - As part of Sounds Profitable's mission to uplift and connect the podcast industry, we're conducting a series of interviews with industry professionals and leaders to share their stories and insights about where podcasting is, and where it's going. Today we speak to Jennifer Han, CMO of Ausha What follows is a transcript of the video, - [Colin Gray on Growing ThePodcastHost.com and Alitu](https://soundsprofitable.com/insights/colin-gray-interview/) - As part of Sounds Profitable's mission to uplift and connect the podcast industry, we're conducting a series of interviews with industry professionals and leaders to share their stories and insights about where podcasting is, and where it's going. Today we're interviewing Colin Gray, founder of ThePodcastHost.com and editing app Alitu.  Welcome, would you mind - [Wondercraft's Oskar Serrander Explains Convo Mode with Convo Mode](https://soundsprofitable.com/insights/wondercrafts-oskar-serrander-explains-convo-mode-with-convo-mode/) - by Bryan Barletta, Partner, Sounds Profitable Recently Wondercraft announced a new feature being added to their creative production studio: Convo Mode. To get a better understanding of the tool, Bryan sent over some questions for co-founder Oskar Serrander to answer in a video interview. Serrander responded by using the Convo Mode tool itself to generate - [Coworking: Cassandra Faulding](https://soundsprofitable.com/insights/coworking-cassandra-faulding/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, here’s the form to submit! Today I’d like to spotlight Cassandra Faulding, Marketing Director and Producer at Wellness Loud. - [Putting Podcasts in Times Square - An Interview with Emi Norris](https://soundsprofitable.com/insights/putting-podcasts-in-times-square-an-interview-with-emi-norris/) - by Bryan Barletta, Partner, Sounds Profitable This Spring, Amazon Music has been bringing podcasts to the most popular out-of-home advertising venue in the U.S.: Times Square in Manhattan. And it's making an impact, as I regularly see pictures of the billboards from proud publishers, podcasters, and fans posted on social media. From early March through - [Podcasters, please stop thinking about, aiming for, or expecting a TV deal.](https://soundsprofitable.com/insights/podcasters-please-stop-thinking-about-aiming-for-or-expecting-a-tv-deal/) - by Atomic Entertainment co-founder Jerry Kolber You’re not getting a TV deal for your podcast. Let me explain why. After creating and Executive Producing Nat Geo’s Brain Games with my producing partner Adam “Tex” Davis, he and I co-created and Executive Produced Netflix’s hit science series Brainchild with Pharrell Williams and Mimi Valdés. We were - [Coworking: Marc Sanchez, American Public Media](https://soundsprofitable.com/insights/coworking-mark-sanchez-american-public-media/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, fill out this form! What's a moment in your career that shaped how you approach podcasting? When I started - [Coworking: Joni Deutsch](https://soundsprofitable.com/insights/coworking-joni-deutsch/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, fill out this form! What's a moment in your career that shaped how you approach podcasting? Back in my - [The UK Podcast Advertising Opportunity: Insights from AudioUK's Power of Podcasting Showcase](https://soundsprofitable.com/insights/uk-podcast-advertising-opportunity/) - by Ben Robins, Founder of Sound Insights This week, industry leaders gathered at AudioUK's ‘Power of Podcasting Showcase’ to explore the growing podcast landscape and its advertising potential in the UK market. The event, hosted in partnership with Universal Production Music, revealed a striking disparity: while podcast listenership continues to surge across the UK, advertising - [Podcasts and Gaming: Elevating How We Cater to Industry Interests](https://soundsprofitable.com/insights/podcasts-and-gaming-elevating-how-we-cater-to-industry-interests/) - By Edward Fuller, CEO of Media Bodies Selling the potential of Podcasts from an ad creative and audience potential perspective is one thing. But getting an unfamiliar segment on board with the reliability of the channel and its performance is another. In a recent piece, I covered the potential that Podcasts hold for Game Marketing. - [Coworking: Molly Murphy](https://soundsprofitable.com/insights/coworking-molly-murphy/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line! What's a moment in your career that shaped how you approach podcasting? Joining Linkfire as - [Coworking: Colin Gray, Alitu & The Podcast Host](https://soundsprofitable.com/insights/coworking-colin-gray-alitu-the-podcast-host/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line! What's a moment in your career that shaped how you approach podcasting? I started out - [Coworking: Odile Beniflah, Ausha](https://soundsprofitable.com/insights/coworking-odile-beniflah/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line! What's a moment in your career that shaped how you approach podcasting? Meeting - [Coworking: Christian Swain, Pantheon Media](https://soundsprofitable.com/insights/coworking-christian-swain-pantheon-media/) - Welcome to Coworking, a recurring feature in The Download where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line! What's a moment in your career that shaped how you approach podcasting? When other podcasters - [Interview: Mike Wright and Jason Moore of The Fantasy Footballers](https://soundsprofitable.com/insights/interview-mike-wright-and-jason-moore-of-the-fantasy-footballers/) - by Gavin Gaddis, Head of Content, Sounds Profitable During Evolutions by Podcast Movement, I sat down with Mike Wright and Jason Moore, two of the three hosts of The Fantasy Footballers podcast, a multiplatform podcast that's hit its tenth year of production, as well as starting an exclusive podcasting relationship with SiriusXM back in January that includes - [Coworking: Milton Camay, Podcast Reach Network](https://soundsprofitable.com/insights/coworking-milton-camay-podcast-reach-network/) - Welcome to Coworking, a new recurring series at Sounds Profitable where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line! What advice would you give someone looking to get into podcast ad operations? Build - [Podcasts for Game Marketing: An Untapped Opportunity](https://soundsprofitable.com/insights/podcasts-for-game-marketing-an-untapped-opportunity/) - By Edward Fuller, Media Bodies As an industry, we’re always good at celebrating how far we’ve come. How our tools and set ups have evolved to allow advertisers a level of strategic targeting and measurement like never before. How we’ve taken on the agility to shape our content, formats, and platforms to cater to consumer - [How City Cast picks its new cities](https://soundsprofitable.com/insights/how-city-cast-picks-its-new-cities/) - By David Plotz and Andi McDaniel, co-founders of City Cast. It’s official: City Cast is launching two new markets in 2025: Seattle and the Twin Cities! These two cities–as delightful as they are complicated–won out over dozens of others, but how? By nailing every criterion we’ve developed over the last four years to predict where - [Tuning in to On Air Fest w. Scott Newman and Jeff Weiner](https://soundsprofitable.com/insights/tuning-in-to-on-air-fest-w-scott-newman-and-jeff-weiner/) - In anticipation of On Air Fest next week, Bryan Barletta interviewed work x work creator Scott Newman and On Air Fest Executive Director Jeff Weiner about the event’s place in the podcasting industry, how it got started, and the process behind keeping innovation rolling each year. On Air Fest passes are still available, including a - [The Riches in the Niches: How Niche Podcasts Overlap with Mainstream Audiences and What It Means for Advertisers](https://soundsprofitable.com/insights/the-riches-in-the-niches-how-niche-podcasts-overlap-with-mainstream-audiences-and-what-it-means-for-advertisers/) - Written by Sabrina Nielsen, Marketing Director at True Native Media Podcasting has evolved into one of the most dynamic and engaging mediums for both content creators and advertisers alike. While mainstream shows like The Joe Rogan Experience and Call Her Daddy continue to dominate the airwaves, there's a powerful shift happening in the podcasting ecosystem: - [How Emotion AI Will Transform Podcast Advertising](https://soundsprofitable.com/insights/how-emotion-ai-will-transform-podcast-advertising/) - Written by Alberto Betella, co-founder of RSS.com In today’s audio advertising landscape, we have a broad spectrum of strategies ranging from Run of Network (RON) ads to host-read ads. RON ads are generic and typically have the lowest efficacy, while host-read ads have consistently proven to be more effective because they establish a deeper connection - [Saudi Arabia’s Podcast Boom: Breaking Records and Boosting Brands](https://soundsprofitable.com/insights/saudi-arabias-podcast-boom-breaking-records-and-boosting-brands/) - By Suzi Kuban, Direct of Marketing and Content, Next Broadcast Media Saudi Arabia’s Podcast Boom: Breaking Records and Boosting Brands A 3-hour Saudi podcast broke Joe Rogan and Elon Musk's record as the most watched podcast episode in the world. While podcast's mighty growth in North America has been well documented, the Middle East and - [Building A Sales Pitch For Podcasting](https://soundsprofitable.com/insights/building-a-sales-pitch-for-podcasting/) - With nearly two decades of experience in podcasting AND presentations, Tom Webster shares his insights on crafting compelling sales pitches for the podcasting industry by breaking down Sounds Profitable’s recent report, The Safest Bet, and explaining the rationale behind its structure and flow. Tom does this work all the time with many of the 180 - [What Simplecast's Professional Tier Means for Podcast Professionals](https://soundsprofitable.com/insights/what-simplecasts-professional-tier-means-for-podcast-professionals/) - By Bryan Barletta, Founder - Sounds Profitable Back in the Summer of 2020, SiriusXM acquired Simplecast, committing to their focus of prioritizing podcasting by integrating their robust audio programmatic platform AdsWizz with this newly-acquired, creator-first podcast hosting platform. Integrating two (or more) unique pieces of technology is a difficult feat on its own, but when - [Preparing for pre-election, mitigating the UK’s general election impact on revenue](https://soundsprofitable.com/insights/preparing-for-pre-election-mitigating-the-uks-general-election-impact-on-revenue/) - by Andrew Goldsmith, CEO Adelicious It is highly likely that usual podcasting advertising schedules, and therefore creator’s revenues, will be interrupted by the upcoming UK general election. Here, I explain why this is and offer some simple advice to help you reduce the impact. First things first, none of us in the UK know when - [Gumball's AI-Powered Campaign Builder](https://soundsprofitable.com/insights/gumball-campaign-builder-ai/) - Gumball CEO Marty Michael joins Bryan Barletta to debut the new Campaign Builder Gumball has released, using AI-powered tech to assist advertising campaign setup. Below is a transcript of their conversation. Bryan Barletta 00:50 Hi, everyone, Brian Barletta here from Sounds Profitable, and we're gonna be doing a special product DeepDive live, because Marty here - [How to Maximize Your SXSW 2024 Experience as a Podcast Professional](https://soundsprofitable.com/insights/how-to-maximize-your-sxsw-2024-experience-as-a-podcast-professional/) - by Edward Fuller, founder of Media Bodies. South By Southwest is less than a month away, and the media and marketing world is gearing up for what promises to be an unparalleled experience learning from and networking with the industry’s biggest and brightest. But while Podcasting is steadily gaining more attention in the mainstream media, - [Embracing YouTube: A Must for Today’s Podcasters](https://soundsprofitable.com/insights/embracing-youtube-a-must-for-todays-podcasters/) - by Steve Goldstein, CEO of Amplifi Media While platforms like Apple Podcasts and Spotify have traditionally been the homes for audio content, a new player is proving to be a game-changer: YouTube. The rise of YouTube as a podcast consumption platform is undeniable. At our Thursday keynote at Podcast Movement, we revealed a lot of - [Why Are More Than Half of Podcasters Still Not Publishing Video?](https://soundsprofitable.com/insights/why-are-more-than-half-of-podcasters-still-not-publishing-video/) - by Katie Paterson, Feature Writer at Alitu/ The Podcast Host Ask any podcaster what they think about video, and it will go one of two ways: they’ll either tell you with absolute confidence that video is the future of podcasting, or they’ll say (with equal confidence) that video podcasting is just a fad. A few ## Deep Dives - [Spanish Broadcasting System x Mediastream | Partnership Deepdive](https://soundsprofitable.com/deep-dives/spanish-broadcasting-system/) - Spanish Broadcasting Systems Head of Technology Dennis Vaque joins Bryan Barletta for a special Partnership Deepdive, sharing how SBS has been able to expand their content offerings thanks to their partnership with Mediastream. - [What VAST Can Do for Podcasting with ArtsAI](https://soundsprofitable.com/deep-dives/vast-explainer-artsai/) - This week ArtsAI Vice President, Partner Success Caleb Mansfield is here to discuss VAST. What do video ad serving templates actually do with ads? How can they be incorporated into podcast advertising? Where can VAST tags go in the future? All this, and more, is covered in today's Deepdive. - [Business to Business Prefix Tracking with CoHost](https://soundsprofitable.com/deep-dives/b2b-prefix-cohost/) - CoHost’s Fatima Zaidi walks Bryan Barletta through the CoHost dashboard, demonstrating how it alleviates common podcast advertising pain points. - [Growth-Focused Features With CoHost](https://soundsprofitable.com/deep-dives/growth-focused-features-with-cohost/) - CoHost’s Fatima Zaidi walks Bryan Barletta through the CoHost dashboard, demonstrating how it alleviates common podcast advertising pain points. - [Distributing Content with Mediastream's OTT Offerings](https://soundsprofitable.com/deep-dives/distributing-content-with-mediastreams-ott-offerings/) - This time on the Deepdive, Mediastream's Angelica Potes give a tour of the platform's OTT offerings, including the ability to set up a customizable live event with branding, program scheduling, and built-in breaks. - [Campaign Monitoring with Podscribe's Ad Placement Tab](https://soundsprofitable.com/deep-dives/podscribe-ad-placement/) - This week Bryan Barletta is joined by Podscribe Head of Growth Amelia Coomber to take a look at a new feature on the Podscribe platform - [Reverse Searching with Podscribe's Social Graph](https://soundsprofitable.com/deep-dives/reverse-searching-with-podscribes-social-graph/) - This week Bryan Barletta is joined by Podscribe Head of Growth Amelia Coomber to take a look at a new feature on the Podscribe platform - [Analytics, Broadcast-to-Podcast, and Generative Content with Sonnant AI](https://soundsprofitable.com/deep-dives/sonnant-q3/) - Welcome to Deepdive Quick Hits. In each video Bryan Barletta and Sonnant CEO Tony Simmons break down three aspects of Sonnant AI in fifteen minutes per less. - [Planning and Competitive Intel with Podscribe](https://soundsprofitable.com/deep-dives/planning-and-competitive-intel-with-podscribe-product-deepdive/) - With AI transcription keeping track of top podcasts, Podscribe displays everything from the top advertisers on a given podcast to where each ad read takes place in a given episode. - [Podcast-to-Broadcast with SoundStack](https://soundsprofitable.com/deep-dives/podcast-to-broadcast-with-soundstack/) - SoundStack CRO Rockie Thomas walks Bryan through how SoundStack is flipping the "broadcast to podcast" script to offer audio-as-a-service channels in SoundStack. - [Sonnant's Insights Dashboard](https://soundsprofitable.com/deep-dives/sonnants-insights-dashboard/) - CEO Tony Simmons walks through the Sonnant insights dashboard. Contextualize, categorize, and index everything to get an overview of content, enabling more informed sales decisions. - [Flightpath's Ad Ops Tools](https://soundsprofitable.com/deep-dives/flightpaths-ad-ops-tools/) - Flightpath founder Sean Howard demonstrates how the service can optimize podcast ad operations. With precog that can detect problems before they happen, Flightpath aims to improve yield and accelerate the quote-to-cash pipeline. - [Mediastream](https://soundsprofitable.com/deep-dives/mediastreamq2/) - With over 15 years of experience creating streaming solutions, Mediastream enables companies manage, distribute, host, and grow their audiences from one central location. - [Frequency x Hindenburg](https://soundsprofitable.com/deep-dives/frequency-x-hindenburg/) - Frequency’s Rob Favre and Hindenburg’s Jonathan Hurley to discuss a collaboration between the two companies to optimize workflow and make targeted ad creative easier to produce and flight. - [Podscribe](https://soundsprofitable.com/deep-dives/podscribe-2/) - Amelia Coomber, Chief Growth and Product Officer at Podscribe, joins Bryan Barletta to discuss the platform and how it empowers advertisers to monitor their campaigns in real-time from one centralized dashboard. - [Decibel](https://soundsprofitable.com/deep-dives/decibel/) - Decibel is a self-serve programmatic audio ad buying platform with an easy-to-use interface and tools to help you get your campaign ready, including AI creative generation - [Libsyn](https://soundsprofitable.com/deep-dives/libsyn/) - Libsyn President and CPO John Gibbons joins Bryan to discuss Libsyn's goals for the future of podcasting and how they aim to enable it with their Connect and Studio tools. - [SoundStack Marketplace](https://soundsprofitable.com/deep-dives/soundstack-marketplace-and-open-independent-programmatic/) - SoundStack Marketplace, an independent, tech-agnostic global audio ad exchange that makes it easier to buy and sell premium digital audio advertising. - [Flightpath](https://soundsprofitable.com/deep-dives/flightpath/) - Flightpath: using modeling, reporting, and targeting insights to take the guesswork out of order performance, sales, availability, and more. - [Sonnant](https://soundsprofitable.com/deep-dives/sonnant/) - Sonnant CEO Tony Simmons talks through how the Sonnant platform uses AI to transcribe audio, automatically check for relevant trends on social media, place ad markers, and more. - [Triton Digital Podcast Metrics](https://soundsprofitable.com/deep-dives/triton-digital-podcast-metrics/) - A deep dive into Triton Digital Podcast Metrics - a pioneering, IAB certified measurement service. - [AdsWizz Audiomatic](https://soundsprofitable.com/deep-dives/adswizz-audiomatic/) - A deep dive into AdsWizz Audiomatic - a scalable way to reach podcast and audio listeners. - [Omny Studio for enterprise](https://soundsprofitable.com/deep-dives/omny-studio-for-enterprise/) - A deep dive into Omny Studio, an enterprise-grade podcast hosting company - [Spreaker Enterprise for Publishers](https://soundsprofitable.com/deep-dives/spreaker-enterprise-for-publishers/) - A deep dive into Spreaker Enterprise - the ultimate enterprise podcast platform - [SGrecast from StreamGuys](https://soundsprofitable.com/deep-dives/sgrecast-from-streamguys/) - A deep dive into SGrecast, a tool to easily create, manage and monetize your podcasts. - [Kevel](https://soundsprofitable.com/deep-dives/kevel/) - Build your own adserver? Here's the benefits of not doing that, from Kevel - [Podverifi from Podscribe](https://soundsprofitable.com/deep-dives/podverifi-from-podscribe/) - Podverifi checks that every scripted point, promo code or URL has been implemented correctly. - [RedCircle for Publishers](https://soundsprofitable.com/deep-dives/redcircle-for-publishers/) - RedCircle can help any podcaster monetise their content. - [Veritonic](https://soundsprofitable.com/deep-dives/veritonic/) - Veritonic is a company focused on audio insights - and has just launched their new brand lift product. - [Claritas](https://soundsprofitable.com/deep-dives/claritas/) - Claritas talks about device graphs and identity graphs, and why good data is so important. - [ThoughtLeaders Partner Intelligence Solution](https://soundsprofitable.com/deep-dives/thoughtleaders-partner-intelligence-solution/) - Elsie Bernaiche, Director of Sales at ThoughtLeaders, joins us for our latest product deepdive into the ThoughtLeaders Partner Intelligence Solution. - [Adori Labs](https://soundsprofitable.com/deep-dives/adori-labs/) - Adori Labs dive into their new technology which makes turning audio content into YouTube content a breeze. - [Triton Digital](https://soundsprofitable.com/deep-dives/triton-digital/) - Triton Digital has worked hard to bring a comprehensive and accurate metric tool to users. - [Libsyn’s AdvertiseCast Marketplace](https://soundsprofitable.com/deep-dives/libsyns-advertisecast-marketplace/) - Dave Hanley, CRO AdvertiseCast, sits down with Bryan for a walk-through—and deep dive—of their new marketplace. - [Veritone Voice](https://soundsprofitable.com/deep-dives/veritone-voice/) - Veritone has taken its award winning AI voice application, Veritone Voice to the next level with advanced features and customization options. - [Triton Advertising Platform](https://soundsprofitable.com/deep-dives/triton-advertising-platform/) - Bryan Barletta is joined by Triton Digital’s Advertising Strategy Manager Isabelle Lleres to walk through the brand new features of the newly-released Triton Advertising Platform. - [Frequency](https://soundsprofitable.com/deep-dives/frequency/) - Bryan is joined by Pete Jimison from Frequency to take a deep-dive at a campaign management tool that includes creative management tools built to allow you to produce creatives, deploy them via VAST tags across ad servers, and measure the campaigns all from one efficient dashboard. - [Veritonic Attribution](https://soundsprofitable.com/deep-dives/veritonic-attribution/) - Bryan Barletta is joined by Veritonic Client Success Engineer Chase Bernhardt to tour the Veritonic Attribution platform. Join them as they explore how Veritonic Attribution allows clients to measure success, improve upon, and find the best fits for their campaigns. - [SoundStack](https://soundsprofitable.com/deep-dives/soundstack/) - Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. - [Building ad creative in the Adthos Creative Studio](https://soundsprofitable.com/deep-dives/building-ad-creative-in-the-adthos-creative-studio/) - Join Bryan Barletta as CEO Raoul Wedel and operations manager Emile Renaud demonstrate some of the Creative Studio’s features. - [Podscribe](https://soundsprofitable.com/deep-dives/podscribe/) - A deep dive into Podscribe: critical intelligence for podcast advertisers. ## Researchs - [The Podcast Atlas: A Map of the Creator Ecosystem](https://soundsprofitable.com/research/the-podcast-atlas/) - The Podcast Atlas maps the five interconnected territories, audio, video, clips, social, and newsletters, that now make up podcasting, revealing how audiences actually move through a creator's full footprint. - [The Podcast Discovery Playbook 2026](https://soundsprofitable.com/research/the-podcast-discovery-playbook-2026/) - Is your podcast launch strategy based on outdated assumptions? Do your promotional channels line up with where your audience expects to find you? Then you need The Podcast Discovery Playbook, a granular look at how listeners actually find new podcasts, built from The Podcast Landscape, America’s largest publicly available study of podcast consumption. https://youtu.be/hbtaNjNAP_k?is=ZmwOAK6zEevemDcb This - [The Advertising Landscape UK](https://soundsprofitable.com/research/uk-advertising-landscape-2026/) - The Advertising Landscape UK is the first large-scale study of how British audiences actually experience podcast advertising, measured against more than 20 other ad-supported media platforms. - [The Sports Podcast Audience 2026](https://soundsprofitable.com/research/the-sports-podcast-audience-2026/) - A high-value audience hiding inside the genre-sourced from the Advertising Landscape 2025 study. - [Audio Primes: The Podcast Industry’s Most Valuable Audience](https://soundsprofitable.com/research/audio-primes-2026/) - Not all podcast consumers are created equal. In the Audio Primes 2026 report, the latest research from Sounds Profitable, we identify a powerful segment hiding in plain sight: the 22% of podcast consumers who listen to at least 75% of their content as audio. - [The Last Quarter: Understanding America's Podcast Holdouts](https://soundsprofitable.com/research/the-last-quarter/) - Three out of four Americans have now consumed a podcast. That’s a remarkable number — but it also means a significant portion of the country hasn’t. Not because they can’t. Not because the infrastructure isn’t there. In most cases, because nobody has given them a good enough reason. - [After These Messages](https://soundsprofitable.com/research/after-these-messages/) - Creative Execution of Podcast Advertising - [Safe and Sound, from Sounds Profitable](https://soundsprofitable.com/research/safe-and-sound-from-sounds-profitable/) - The first-ever study of brand safety and suitability from the listeners’ perspective - [The Business Podcast Consumer](https://soundsprofitable.com/research/the-business-podcast-consumer/) - A look at the audience for business podcasts, and what makes them different to the audience for any other genre. - [The News Podcast Consumer](https://soundsprofitable.com/research/news-podcast-consumer/) - A look at the audience for news podcasts, and what makes them different to the audience for any other genre. - [The Creators 2025](https://soundsprofitable.com/research/the-creators-2025/) - A comprehensive look at not listeners, but the people behind the mic (and increasingly, the camera) - [True Companions: The Power of TV and Film Podcasts](https://soundsprofitable.com/research/true-companions/) - TV & Film has been a mainstay of podcasting since the beginning, and for good reason. - [The Podcast Landscape 2025 Part One: Core Podcast Metrics](https://soundsprofitable.com/research/the-podcast-landscape-2025/) - Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for. While there is no shortage of - [The Advertising Landscape 2025: Driving to Action](https://soundsprofitable.com/research/the-advertising-landscape-2025-driving-to-action/) - Part Three of The Advertising landscape focusing on how podcast audiences actually respond to advertising compared to other digital and traditional channels. - [Unlock the Power of Purpose-Driven Podcasting](https://soundsprofitable.com/research/unlock-the-power-of-purpose-driven-podcasting/) - The latest research from Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network focuses on two of podcasting’s fastest-growing and most influential audiences: Health & Fitness and Self-Improvement consumers. - [The Advertising Landscape 2025: Attention and Trust](https://soundsprofitable.com/research/the-advertising-landscape-2025-part-two-attention-and-trust/) - Part two of the Advertising Landscape report, focusing on how podcasts command attention, and the trust they have with their audiences. - [The Advertising Landscape 2025: Reach](https://soundsprofitable.com/research/the-advertising-landscape-2025-reach/) - The Advertising Landscape - Reach is the first part of the largest survey of podcast advertising effectiveness in the US. - [The Power of Branded Podcasts](https://soundsprofitable.com/research/the-power-of-branded-podcasts/) - The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting. - [The True Crime Podcast Listener Landscape](https://soundsprofitable.com/research/the-true-crime-podcast-listener-landscape/) - A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre - [Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends](https://soundsprofitable.com/research/video-rise-in-podcasting/) - A look into audience perceptions of audio "vs" video podcasting. - [The Podcast Landscape, 2024](https://soundsprofitable.com/research/the-podcast-landscape-2024/) - While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting? - [The Podcast Landscape](https://soundsprofitable.com/research/the-podcast-landscape/) - Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for. - [The Podcast Opportunity](https://soundsprofitable.com/research/the-podcast-opportunity/) - A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium. - [The Medium Moves the Message](https://soundsprofitable.com/research/the-medium-moves-the-message/) - A comparative study of the effects of advertising across three platforms: two broadcast channels (AM/FM Radio, Network/Cable TV) and one on-demand platform, podcasting. - [We’ll Be Right Back](https://soundsprofitable.com/research/well-be-right-back/) - Creative Execution of Podcast Advertising, Part Two - [The Creators](https://soundsprofitable.com/research/the-creators/) - Sounds Profitable, in partnership with Edison Research, has put together the first credible study of the profile of podcast creators in America. This is an incredibly important benchmark in the history of podcasting and the first of many regular reports Sounds Profitable will be publishing to chart the future of the audio business. This report - [The Persuadables - Podcasting's Next 20 Million Consumers](https://soundsprofitable.com/research/the-persuadables/) - There are many reasons people who would love podcasts don’t engage with the medium. The Persuadables looks at how we can change that. - [Ad Nauseam](https://soundsprofitable.com/research/ad-nauseam/) - How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same. - [Podcast Advertising - The Safest Bet](https://soundsprofitable.com/research/podcast-advertising-the-safest-bet/) - To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years. - [The Ad Bargain](https://soundsprofitable.com/research/the-ad-bargain/) - The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. - [The Power of Brands in Podcasts: A Podcast Landscape Study](https://soundsprofitable.com/research/the-power-of-brands-in-podcasts/) - The Podcast Landscape, Sounds Profitable’s largest study to date, was packed with actionable insights to grow the medium and turn casual listeners into habitual listeners. One of the most surprising findings, however, was that 40% of Americans 18+ said they would be “likely to listen” to a podcast about one of their favorite brands or - [Sound You Can See: Podcasting’s Video Dilemma](https://soundsprofitable.com/research/sound-you-can-see/) - For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? - [The Advertising Landscape - IAB ALM Edition](https://soundsprofitable.com/research/the-advertising-landscape-iab-alm-edition/) - The Advertising Landscape from Sounds Profitable is the definitive study of how Americans respond to advertising on over 20 types of ad-supported media, including podcasts, short-form video, social media, broadcast media, and more. Based on a 5,000-person study of Americans 18+, this study reveals that podcast consumers are more attentive, more trusting, and more responsive ## Press Releases - [Acast Acquires Backyard Ventures Accelerating Omnichannel Monetization for Podcasters](https://soundsprofitable.com/press-release/acast-acquires-backyard-ventures-accelerating-omnichannel-monetization-for-podcasters/) - Leading US network brings 200+ premium creators across audio, YouTube and newsletters, and establishes Acast’s presence in Austin Stockholm, 11 August 2026 — Acast today announces the acquisition of Backyard Ventures - a leading US network whose roster of 200+ creators spans audio, YouTube, newsletters and social. The acquisition strengthens Acast's position as the world's - [Backyard Ventures Signs Big Mad True Crime for Exclusive Advertising Representation](https://soundsprofitable.com/press-release/backyard-ventures-signs-big-mad-true-crime-for-exclusive-advertising-representation/) - August 10, 2026 – Austin, TX – Backyard Ventures is excited to announce its newest partnership with Big Mad True Crime, the acclaimed independent true crime podcast hosted by Heather Ashley. Backyard Ventures will exclusively represent advertising and sponsorship opportunities for the show. Known for its meticulous research and compelling storytelling, Big Mad True Crime - [Podstock Surpasses 10 Billion Hours Measured Across Platforms](https://soundsprofitable.com/press-release/podstock-surpasses-10-billion-hours-measured-across-platforms/) - Publisher adoption doubles in the first half of 2026 as Podstock adds more than 1,000 podcasts and expands its cross-platform measurement footprint August 11, 2026 – New York, New York – Podstock, the leading multi-platform analytics and management solution, today announced that it has surpassed 10 billion hours of content measured across YouTube, Spotify - [Surfer Network Appoints Matt Kellogg as Senior Vice President of North American Strategy Veteran media executive joins one of the industry's leading digital technology companies as Surfer Network continues to advance its streaming, podcasting, and monetization capabilities.](https://soundsprofitable.com/press-release/surfer-network-appoints-matt-kellogg-as-senior-vice-president-of-north-american-strategy-veteran-media-executive-joins-one-of-the-industrys-leading-digital-technology-companies-as-surfer-network-con/) - New York, NY – July 27, 2026 – Surfer Network, an industry leader in audio streaming, podcasting, and monetization solutions, today announced the appointment of Matt Kellogg as Senior Vice President of North American Sales Strategy. A respected leader across streaming audio, podcasting, and ad-tech, Kellogg joins Surfer Network as the company continues to build - [Charles Dannison joins Airwave as Senior Vice President of Podcast Sales](https://soundsprofitable.com/press-release/charles-dannison-joins-airwave-as-senior-vice-president-of-podcast-sales/) - August 10, 2026 — Airwave, the leading podcast network for the "constantly curious" listener, today announced the appointment of Charles Dannison as Senior Vice President of Podcast Sales. As the network prepares to take podcast sales fully in-house ahead of 2027, Dannison will oversee the expansion of Airwave's in-house sales team and lead strategic sales - [Realm-Disney Deal Brings Millions of Monthly Downloads to the Realm Podcast Network](https://soundsprofitable.com/press-release/realm-disney-deal-brings-millions-of-monthly-downloads-to-the-realm-podcast-network/) - New York, August 07, 2026 – Realm, the independent podcast network known for its focus on fandom, today announced a new partnership with Disney that brings beloved family and fan-favorite audio titles including Frozen and Marvel podcasts to Realm and the company’s family division Pinna. Under the agreement, Realm will produce, distribute, and monetize Disney, - [Podscribe Launches AI Optimize and Lookalike Audience Targeting for SmartServe](https://soundsprofitable.com/press-release/podscribe-launches-ai-optimize-and-lookalike-audience-targeting-for-smartserve/) - New capabilities help advertisers improve audio campaign performance through AI-powered optimization and audience expansion Podscribe, the leading attribution, measurement, and verification platform for audio advertising, today announced two major additions to SmartServe, its audio ad targeting control platform: AI Optimize and Lookalike Audience Targeting. Together, these capabilities help advertisers improve campaign performance by either automatically - [Atlanta startup turns podcast archives into research, debuting at Tech Week Aug 12](https://soundsprofitable.com/press-release/atlanta-startup-turns-podcast-archives-into-research-debuting-at-tech-week-aug-12/) - B Corp certified media company Could Be Pretty Cool® brings its qualitative analytics platform to the Silicon South Summit, August 12 and 13 ATLANTA, GA — Could Be Pretty Cool®, the Atlanta-based, B Corp certified podcast production and media company, will debut Pretty Cool Data Story at the Atlanta Tech Week Startup Showcase, a - [Audacy Partners with Top Fantasy Football Analyst and New York Times Best-Selling Author Matthew Berry](https://soundsprofitable.com/press-release/audacy-partners-with-top-fantasy-football-analyst-and-new-york-times-best-selling-author-matthew-berry/) - As the NFL season approaches, Audacy is the exclusive audio partner for Berry’s acclaimed “Fantasy Football Happy Hour” podcast New York, NY – August 3, 2026 – Audacy announced a partnership with legendary fantasy football analyst and New York Times best-selling author Matthew Berry to exclusively handle audio sales and distribution for his hit podcast - [Persephonica and Acast strike exclusive sales partnership](https://soundsprofitable.com/press-release/persephonica-and-acast-strike-exclusive-sales-partnership/) - Persephonica, one of the UK's leading podcast companies, has signed an exclusive partnership with Acast to monetise its existing and future catalogue. The deal brings together a number of Persephonica titles, including Bad Chat with Greg James and Alice Levine, Miss Me? with Miquita Oliver and Jordan Stephens, Dig It with Jo Whiley and Zoe - [Headliner Brings Video Podcasting to Mobile App](https://soundsprofitable.com/press-release/headliner-brings-video-podcasting-to-mobile-app/) - Headliner brings Video Podcasting to mobile, so clipping and captioning a video episode is a “now” thing, not an “I’ll do it when I’m back at my desk and have some time” thing. Podcast discovery happens off app. New data found 61% of podcast listeners now find their favorite shows on YouTube and social media. - [JoneKiri Named Exclusive Brand Partnerships Representative for Startups Decoded with Andy Walsh](https://soundsprofitable.com/press-release/jonekiri-named-exclusive-brand-partnerships-representative-for-startups-decoded-with-andy-walsh/) - JoneKiri, a strategic brand partnerships firm specializing in podcast and creator media, today announced an exclusive partnership with Startups Decoded, the podcast, community, and consulting platform hosted by Andy Walsh, to represent all brand partnership opportunities across the show's full media footprint. Under the agreement, JoneKiri becomes the exclusive representative for brand and sponsorship opportunities - [Signal Hill Insights' Audio on the Move: AM/FM Radio Leads Ad-Supported Audio Listening in Canada, Music on YouTube in 2nd Place](https://soundsprofitable.com/press-release/signal-hill-insights-audio-on-the-move-am-fm-radio-leads-ad-supported-audio-listening-in-canada-music-on-youtube-in-2nd-place/) - TORONTO, ONTARIO – Nine-in-ten Canadians listened to audio media yesterday, and half of that time was supported by advertising. These are among the key findings in Signal Hill Insights’ new report, Audio on the Move, Canada’s first holistic study providing the growing audio industry a comprehensive view of how and when Canadians are listening. 90% - [Next Audio Establishes Asia-Pacific Operations with Jakarta Appointment and SiriusXM Partnership](https://soundsprofitable.com/press-release/next-audio-establishes-asia-pacific-operations-with-jakarta-appointment-and-siriusxm-partnership/) - Next Audio, the podcast and digital audio advertising company behind the largest Arabic podcast advertising network in the world, has formalised its expansion into the Asia-Pacific region with the opening of a new office and appointment of Lea Simanungkalit as Commercial Lead, based in Jakarta, Indonesia. The move marks a significant milestone for the company, - [Everybody Knows But Me, The breakout podcast returns with a guest-driven format featuring more Made-for-TV family stories.](https://soundsprofitable.com/press-release/everybody-knows-but-methe-breakout-podcast-returns-with-a-guest-driven-format-featuring-more-made-for-tv-family-stories/) - After becoming one of the breakout narrative podcasts of 2026, Everybody Knows But Me returns for its second season on July 29th from Next Chapter Podcasts and Companion. Since premiering earlier this year, the series has been praised by The Guardian as "an original, sometimes uncomfortable listen, with real imagination," named one of Apple Podcasts' - [Award-Winning Journalist Don Lemon Selects Libsyn as Exclusive Hosting & Advertising Partner for Lemon Media Network](https://soundsprofitable.com/press-release/award-winning-journalist-don-lemon-selects-libsyn-as-exclusive-hosting-advertising-partner-for-lemon-media-network/) - DALLAS – July 29, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced a new exclusive hosting and advertising partnership with Lemon Media Network, the independent media company founded by award-winning journalist, broadcaster, and former CNN anchor Don Lemon. Under the agreement, Libsyn will exclusively host and monetize - [YAP Media Network Adds Mick Unplugged, bossbabe, Corporate Gossip, and Miracle Mentality; Negotiate Anything Rebrands as Big Swings Only](https://soundsprofitable.com/press-release/yap-media-network-adds-mick-unplugged-bossbabe-corporate-gossip-and-miracle-mentality-negotiate-anything-rebrands-as-big-swings-only/) - Four shows join YAP's business and self-improvement roster as one of the network's top-performing shows relaunches under a new name NEW YORK — 7/28/2026 — YAP Media Network today announced the addition of four shows to its roster: Mick Unplugged, the bossbabe podcast, Corporate Gossip, and Miracle Mentality with Tim Storey. Alongside the new additions, - [Ozen.fm expands team with the addition of Fabio Urbanas and Luci Bondiole](https://soundsprofitable.com/press-release/ozen-fm-expands-team-with-the-addition-of-fabio-urbanas-and-luci-bondiole/) - Ozen.fm announces the addition of Fabio Urbanas and Luci Bondiole to its Brazilian team, expanding its presence in the advertising market and strengthening its ties with agencies, brands, and strategic partners. With more than two decades of experience in media, planning, business, and digital advertising, Fabio Urbanas built his career at companies such as Spotify - [RedCircle Releases Mic Check for Programmatic](https://soundsprofitable.com/press-release/redcircle-releases-mic-check-for-programmatic/) - Introducing Mic Check for Programmatic Ads: Trustworthy Category Exclusions with AI In 2025, RedCircle launched Mic Check, an AI that ensures host-read ads meet the advertiser’s talking points and compliance requirements. Mic Check transcribes the read, checks it against the script, flags issues, and suggests improvements — all in seconds. In the first three months - [Backyard Ventures Announces Exclusive Advertising Partnership with The Howie Carr Show](https://soundsprofitable.com/press-release/backyard-ventures-announces-exclusive-advertising-partnership-with-the-howie-carr-show/) - July 27, 2026 – Austin, TX – Backyard Ventures today announced an exclusive advertising partnership with The Howie Carr Show, adding one of the most established and recognizable names in conservative talk radio to its growing roster of premium creator-led media properties. For more than four decades, Howie Carr has built a reputation as one - [Announcing The AMP Accords: A Bold New Framework For Podcasting Measurement](https://soundsprofitable.com/press-release/announcing-the-amp-accords-a-bold-new-framework-for-podcasting-measurement/) - Today, the Alliance for Measurement in Podcasting (AMP), a task force dedicated to future-proofing podcasting amid growing measurement concerns, releases the AMP Accords, a highly anticipated unified measurement framework proposing consistent metrics across audio and video podcasts. Exacerbated by podcasting’s shift to video, measurement inconsistencies have forced a reckoning. With a growing loss of brand - [PodcastOne (Nasdaq: PODC) Acquires The Magnificent Others with Billy Corgan](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-acquires-the-magnificent-others-with-billy-corgan/) - PodcastOne (Nasdaq: PODC) Acquires The Magnificent Others with Billy Corgan The Magnificent Others Launched in 2025 and Has Over 2 Million Downloads and 76 Episodes to Date with Courtney Love, Billy Idol, Tom Morello and More Show Expands PodcastOne’s Premium Podcast Portfolio, Creates New Advertising, Sponsorship and Brand Partnership Opportunities and Strengthens PodcastOne’s Position - [SMAC Productions Launches Podcast Network with AMP Media, Expanding Its Storytelling Across Sports, Media and Culture](https://soundsprofitable.com/press-release/smac-productions-launches-podcast-network-with-amp-media-expanding-its-storytelling-across-sports-media-and-culture/) - SMAC Productions Launches Podcast Network with AMP Media, Expanding Its Storytelling Across Sports, Media and Culture NEW YORK, NY – July 8, 2026 – SMAC Productions, the premiere entertainment and content studio co-founded by Constance Schwartz-Morini and Michael Strahan, today announced the launch of its new podcast network, The Intersection, in partnership with AMP - [Africa Podcast Network Becomes the First Podcast Network in Africa to Launch Affinity Audiences with NumberEight](https://soundsprofitable.com/press-release/africa-podcast-network-becomes-the-first-podcast-network-in-africa-to-launch-affinity-audiences-with-numbereight/) - Africa Podcast Network (APN), Africa's largest podcast network, reaching more than 60 million monthly listens and views through 40+ leading African creators across 54 countries, today announced a strategic partnership with NumberEight, the leading ID-less audience intelligence company, to become the first podcast network in Africa to launch Affinity Audiences for podcast advertising. The partnership - [Q2: 29% organic growth and continued strengthening of offering](https://soundsprofitable.com/press-release/q2-29-organic-growth-and-continued-strengthening-of-offering/) - 23 July 2026 Interim report January - June 2026 Second quarter 2026 Net sales in the quarter amounted to SEK 775.6m (606.7), corresponding to net sales growth of 28% (27%). The growth was driven by strong performance in both North America and Europe where net sales grew by 34% (70%) and 25% (9%) respectively. Organic - [SpotsNow launches Premium host read bundles for advertisers to test new audiences.](https://soundsprofitable.com/press-release/spotsnow-launches-premium-host-read-bundles-for-advertisers-to-test-new-audiences/) - Premium host-read shows, packaged and ready to buy, so advertisers can move on new audience types with speed and confidence. Free for advertisers. Free for networks to list. SpotsNow launched curated bundles, a new way for advertisers to buy premium podcast inventory in ready-made sets built around specific audiences. Each bundle is assembled to help - [Classic literature finds a new generation of listeners as Noiser's serialised audiobooks reach 50 million annual listens](https://soundsprofitable.com/press-release/classic-literature-finds-a-new-generation-of-listeners-as-noisers-serialised-audiobooks-reach-50-million-annual-listens/) - Noiser's literary adaptations drive record audiences as UK listens across its wider podcast catalogue also rise 39% year on year. London, UK, 23 July 2026 - Noiser has announced its catalogue of classic free audiobook adaptations has surpassed 50 million annual listens, as audiences increasingly discover timeless literary works through podcast-style storytelling. Since launching in - [PAVE Studios Expands Creator Roster with Top Voices in True Crime, Lifestyle and History](https://soundsprofitable.com/press-release/pave-studios-expands-creator-roster-with-top-voices-in-true-crime-lifestyle-and-history/) - Creators to Host New Content and IP with PAVE, Driving Continued Growth for its Brands - Crime House, OpenMind and Rewind Los Angeles, CA – July 22, 2026 – PAVE Studios, an entertainment company specializing in creator led, company owned IP across video, audio, live experiences, and more, today announced a new roster of - [Drew Afualo’s Hit Podcast The Comment Section Joins Acast](https://soundsprofitable.com/press-release/drew-afualos-hit-podcast-the-comment-section-joins-acast/) - The Comment Section — the hit weekly podcast from creator, host, New York Times bestselling author and comedic powerhouse Drew Afualo — is moving to Acast, the global authority on podcasting. Expanding its digital footprint, full episodes of The Comment Section will now also be available to viewers on YouTube, allowing fans to discover the - [Posta Launches "En Mi Humilde Opinión," a New Weekly Show Diving Into the Internet's Wildest Rabbit Holes](https://soundsprofitable.com/press-release/posta-launches-en-mi-humilde-opinion-a-new-weekly-show-diving-into-the-internets-wildest-rabbit-holes/) - Buenos Aires, Argentina — Posta, Latin America's leading podcast production company, today launches En Mi Humilde Opinión (EMHO), a new weekly show hosted by Fio Sargenti and Juan Ruocco. New episodes drop every Wednesday on Spotify and YouTube. EMHO takes listeners down the internet's deepest rabbit holes, blending comedy with conspiracy theories, unsolved mysteries, and - [“Hidden Brain” and PRX Announce A New Public Radio Partnership](https://soundsprofitable.com/press-release/hidden-brain-and-prx-announce-a-new-public-radio-partnership/) - “Hidden Brain” and PRX Announce A New Public Radio Partnership The renowned social sciences program hosted by Shankar Vedantam will be distributed by PRX nationwide on public radio July 21, 2026––The renowned social sciences program Hidden Brain today announced a new public radio partnership with Peabody Award-winning public media organization PRX. With distribution from - [Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP](https://soundsprofitable.com/press-release/red-seat-ventures-announces-introduction-of-premium-creator-and-podcast-communities-to-amazon-dsp/) - Announcement Gives Advertisers a New Way to Activate, Measure and Optimize Red Seat Ventures' Premium Creator-Led Audio and Video Through Amazon DSP NEW YORK, NY – July 20, 2026 – Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced the introduction of RSV's portfolio of premium creators to Amazon - [The Podcast Guys Certified as a Great Place to Work](https://soundsprofitable.com/press-release/the-podcast-guys-certified-as-a-great-place-to-work/) - Press Release · London, United Kingdom · July 2026 The Podcast Guys, the London-headquartered branded podcast and video production agency, has been officially certified as a Great Place to Work, the global authority on workplace culture. Unlike industry awards judged by panels, Great Place to Work certification is based entirely on anonymous survey feedback from - [Soundbridge Media Launches to Bridge the Commercial Gap for Independent Podcast Production Companies](https://soundsprofitable.com/press-release/soundbridge-media-launches-to-bridge-the-commercial-gap-for-independent-podcast-production-companies/) - Created to meet the growing need for dedicated commercial representation across the independent podcast sector. London, UK - 15 July 2026: Howard Bareham and David Cooper, who have held senior commercial roles at Mindshare, GroupM, Wireless Group, Spotify and Global, have launched SoundBridge Media, a specialist commercial representation business for independent podcast production companies. Independent - [SpotsNow Launches Advanced AI Search for Podcast Advertising Buyers](https://soundsprofitable.com/press-release/spotsnow-launches-advanced-ai-search-for-podcast-advertising-buyers/) - SpotsNow's new AI Search ranks shows on audience fit and targeting, then reveals the performance potential behind each one in a single click. The right shows, isolated in seconds. SpotsNow Launches Advanced AI Search for Podcast Advertising Buyers SpotsNow today launched Search, a new discovery layer that helps advertisers find the right shows to advertise - [Backyard Ventures Signs The Sketchy Podcast for Exclusive Advertising Representation](https://soundsprofitable.com/press-release/backyard-ventures-signs-the-sketchy-podcast-for-exclusive-advertising-representation/) - July 13, 2026 – Austin, TX – Backyard Ventures is excited to announce its newest partnership with The Sketchy Podcast, the hit comedy show hosted by Matthew Josten and Justus Domenic. Backyard Ventures will exclusively represent advertising and sponsorship opportunities across the show's podcast, YouTube channel, and social platforms. Known for its off-the-wall humor and - [Study of 314 podcast feeds finds the biggest shows are the most open to a cold guest pitch, not the least](https://soundsprofitable.com/press-release/study-of-314-podcast-feeds-finds-the-biggest-shows-are-the-most-open-to-a-cold-guest-pitch-not-the-least/) - Let's Make A Podcast, a free marketplace that connects podcast hosts with guests, has published an open study of 336 podcasts that contradicts one of the most repeated pieces of advice in guest booking: that a newcomer should start by pitching small shows. The company read the public RSS feeds of 336 podcasts on 2026-07-11 - [Podcast Nation Expands Creator-First Slate with Five New Podcast Additions](https://soundsprofitable.com/press-release/podcast-nation-expands-creator-first-slate-with-five-new-podcast-additions/) - LOS ANGELES, CA — [July 9, 2026] — Podcast Nation, the creator-first podcast network, today announced the addition of five new shows to its growing roster: Psychopedia, Who Shat on the Floor at My Wedding? And Other Crimes, Office Drama, Real Moms of Bravo, and Busy, Yet Pretty. The expansion reinforces Podcast Nation's commitment to - [Mutual of Omaha's Wild Kingdom Launches Back from the Brink, a New Video Podcast Celebrating Wildlife Comebacks](https://soundsprofitable.com/press-release/mutual-of-omahas-wild-kingdom-launches-back-from-the-brink-a-new-video-podcast-celebrating-wildlife-comebacks/) - Back from the Brink, a new video-first podcast from Mutual of Omaha’s Wild Kingdom, brings Wild Kingdom’s visual energy and conservation storytelling to a digital-first generation while building on more than six decades of television history. Each episode explores a species once on the brink of extinction and the conservationists, scientists, and advocates who helped - [Dylan Sprouse Launches Video podcast Wildmen with Best Friend Brendan Columbus and Daylight Media](https://soundsprofitable.com/press-release/dylan-sprouse-launches-video-podcast-wildmen-with-best-friend-brendan-columbus-and-daylight-media/) - Actor and entrepreneur Dylan Sprouse and writer/director Brendan Columbus launch Wildmen, a weekly video podcast from Daylight Media. It premieres July 14th. Dylan and Brendan met while attending New York University, where a college friendship quickly became the kind of decade-spanning bond that anchors their new show. The name Wildmen comes from their longtime group - [Podcast Movement Opens First-Ever Public Voting and Reveals Inaugural Selection Committee for 2026 Conference Sessions](https://soundsprofitable.com/press-release/podcast-movement-opens-first-ever-public-voting-and-reveals-inaugural-selection-committee-for-2026-conference-sessions/) - More than 750 submissions from over 500 unique speakers move into the next phase of the conference selection process as public voting opens July 7–21 Dallas, TX – July 7, 2026 – Podcast Movement, the flagship event for global podcast creators, publishers, advertisers, and industry leaders, announced today that public voting is now open - [AdsWizz Extends Agreements With SoundCloud and Sonos to Exclusively Represent Their Audio Advertising Inventory Across Europe](https://soundsprofitable.com/press-release/adswizz-extends-agreements-with-soundcloud-and-sonos-to-exclusively-represent-their-audio-advertising-inventory-across-europe/) - [July 7, 2026] - Today, AdsWizz announced the renewal of two long-standing exclusive sales representative agreements in Europe. AdsWizz will continue to be the exclusive sales representative for SoundCloud’s audio advertising inventory in 14 European markets (Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland, and Norway); AdsWizz also has non-exclusive access - [Video-First Podcast Meet Me at the Highland™ Returns for Its Second Season, Seeding, with Seven Black Women Leaders.](https://soundsprofitable.com/press-release/video-first-podcast-meet-me-at-the-highland-returns-for-its-second-season-seeding-with-seven-black-women-leaders/) - Media Contact: Dreena Brown, dreena@whitpr.com, 908.209.2314 Created and hosted by Gabrielle Wyatt and produced by The Highland Project, the contemplative leadership series returns in a video-first format with a new episode every three weeks through October 21. NEW YORK, N.Y., July 2, 2026. Meet Me at the Highland™, the video-first contemplative leadership podcast created and - [Keion & Shaunie Henderson Bring Grown & Growing to Backyard Ventures](https://soundsprofitable.com/press-release/keion-shaunie-henderson-bring-grown-growing-to-backyard-ventures/) - July 1, 2026 – Austin, TX – Backyard Ventures has added Grown & Growing, hosted by Keion and Shaunie Henderson, to its roster of represented podcasts, with Backyard Ventures serving as the exclusive advertising representative for the show. The partnership will include advertising opportunities across Grown & Growing's podcast, YouTube channel, and social platforms. Grown - [Podscribe Now Has Automated Social Engagement Tracking](https://soundsprofitable.com/press-release/podscribe-now-has-automated-social-engagement-tracking/) - Advertisers can now measure likes, comments, and views alongside attribution metrics across Instagram, TikTok, YouTube, and podcast campaigns all within the Podscribe dashboard Podscribe, the leading independent podcast attribution and analytics platform, today announced expanded social media measurement capabilities that give advertisers a more complete view of cross-channel campaign performance. The new functionality automatically tracks - [The APAs from AudioUK are back for 2026!](https://soundsprofitable.com/press-release/the-apas-from-audiouk-are-back-for-2026/) - Entries open from Wednesday 1st July at 12pm Audible return as headline sponsor 6 New categories & Early Bird fee announced Overview The APAs from AudioUK return for their sixteenth year, with Audible as headline sponsor, celebrating the creativity, craft and talent shaping the UK podcast and audio industry. Recognising the people both behind the - [JoneKiri and We Speak in Bitcoin Announce Strategic Partnership to Expand Brand Opportunities Across Bitcoin and Cryptocurrency Media](https://soundsprofitable.com/press-release/jonekiri-and-we-speak-in-bitcoin-announce-strategic-partnership-to-expand-brand-opportunities-across-bitcoin-and-cryptocurrency-media/) - The partnership launches with dedicated representation of The Mark Moss Show and creates new opportunities for brands seeking to reach high-value Bitcoin, investing, and financial audiences. [July 1st, 2026] — JoneKiri, a leading media and brand partnerships agency specializing in creator, podcast, and digital media monetization, today announced a strategic partnership with We Speak in - [RuPaul’s Drag Race Royalty Bob The Drag Queen & Monét X Change Bring Their Hit Podcast Sibling Rivalry to Libsyn](https://soundsprofitable.com/press-release/rupauls-drag-race-royalty-bob-the-drag-queen-monet-x-change-bring-their-hit-podcast-sibling-rivalry-to-libsyn/) - DALLAS – June 30, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced a new multi-year exclusive hosting and advertising partnership with Sibling Rivalry, the hit comedy and culture podcast hosted by RuPaul’s Drag Race royalty Bob The Drag Queen and Monét X Change. Under the agreement, Libsyn - [73% of Podcast Listeners Would Follow Creators Across Formats, According to New Sounds Profitable Research](https://soundsprofitable.com/press-release/73-of-podcast-listeners-would-follow-creators-across-formats-according-to-new-sounds-profitable-research/) - Unveiled in a keynote presentation at VidCon, ‘The Podcast Atlas’ reveals podcasting is no longer a single format but a connected ecosystem spanning audio, video, social media, clips, and newsletters. Key findings include: 84% of clip consumers become regular listeners 87% of newsletter subscribers return to episodes through email Audio remains the most trusted environment - [Planet Money Author Alex Mayyasi Launches New Food Economics Podcast, Gastronomics, in Exclusive Libsyn Partnership](https://soundsprofitable.com/press-release/planet-money-author-alex-mayyasi-launches-new-food-economics-podcast-gastronomics-in-exclusive-libsyn-partnership/) - DALLAS – June 26, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced a new exclusive hosting and advertising partnership with Gastronomics, the all-new audio and video podcast exploring the business of food. Hosted by Alex Mayyasi – author of Planet Money, a No. 3 New York Times - [AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download"](https://soundsprofitable.com/press-release/amp-task-force-download/) - In its first major announcement, a group of podcasting's top leaders propose unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency, while preserving the download where it remains useful as a delivery signal. LOS ANGELES, JUNE 4, 2026 – Today, the Alliance for Measurement in Podcasting (AMP), a - [Triton Digital May 2026 Canada Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-may-2026-canada-podcast-ranker/) - Triton Digital May 2026 Canada Podcast Ranker NEW YORK, NEW YORK – June 25, 2026 — Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Canada Podcast Ranker for the May 2026 reporting period (May 4, 2026 – May 31, - [Helios Media Signs 'The Morse Report' with Matt Morse Adding One of Independent Media's Fastest-Growing Voices](https://soundsprofitable.com/press-release/helios-media-signs-the-morse-report-with-matt-morse-adding-one-of-independent-medias-fastest-growing-voices/) - Helios Media Signs 'The Morse Report' with Matt Morse Adding One of Independent Media's Fastest-Growing Voices The Network Behind ‘The Dana Show’ and ‘Chicks On The Right’ Continues to Expand WASHINGTON, D.C. – Helios Media, the dedicated podcast network from Radio America, announced it has signed 'The Morse Report' with Matt Morse, one of the - [Pave Studios Taps Supporting Cast to Expand Crime House Subscription Offerings](https://soundsprofitable.com/press-release/pave-studios-taps-supporting-cast-to-expand-crime-house-subscription-offerings/) - Supporting Cast to power premium memberships, exclusive content, and direct audience relationships for PAVE's fast-growing true crime brand Washington, DC – [June 25, 2026] – Supporting Cast, the leading podcast subscription platform for top-tier podcasters, and PAVE Studios, an entertainment company specializing in creator-led IP across video, audio, live experiences, and more, today announced - [61% of Podcast Listeners Discover Their Favorite Shows Through YouTube and Social Media, New Sounds Profitable Research Finds](https://soundsprofitable.com/press-release/61-of-podcast-listeners-discover-their-favorite-shows-through-youtube-and-social-media-new-sounds-profitable-research-finds/) - New research with JAR Podcast Solutions reveals YouTube has become both podcasting's leading discovery platform and most-used listening destination. Key findings include: YouTube outperforms every tested channel for podcast discovery and consumption Among listeners who discovered a favorite podcast through social media, 60% found it through content shared by someone they follow Of the nearly - [SpotsNow Launches Free Month of Claude and Chat GPT Connector for Podcast Advertising Intelligence](https://soundsprofitable.com/press-release/spotsnow-launches-free-month-of-claude-and-chat-gpt-connector-for-podcast-advertising-intelligence/) - SpotsNow today opened SpotsNow Intelligence to the podcast advertising industry. It is the intelligence core behind the company's AI operating system, and it turns questions that used to take days into a single sentence. SpotsNow Intelligence is not just a podcast advertising dataset. SpotsNow Intelligence is podcast advertising intelligence you query in plain language. It - [Amplitude Media Partners (AMP) Promotes Industry Veteran Cody Kleitz to Vice President of Sales](https://soundsprofitable.com/press-release/amplitude-media-partners-amp-promotes-industry-veteran-cody-kleitz-to-vice-president-of-sales/) - Amplitude Media Partners (AMP), a leading podcast ad sales and media representation company, today announced the promotion of Cody Kleitz from Senior Sales Manager to Vice President of Sales. Kleitz joined AMP in June 2024 and quickly established himself as a key driver of the company's growth and success. During his first full year with - [Oxford Road Debunks Persistent Ad Performance Myths Plaguing Entertainment & Media Podcasts](https://soundsprofitable.com/press-release/oxford-road-debunks-persistent-ad-performance-myths-plaguing-entertainment-media-podcasts/) - Oxford Road announces “ORBIT's Top Performing Entertainment & Media Podcasts” – its latest podcast rankings based on actual sales results, drawing from $1.8 billion+ in campaign data across 500+ advertisers. Entertainment & Media podcasts have historically been one of podcasting’s lower-performing genres, trailing more proven categories like True Crime, News, and Society & Culture. Yet, - [ADLARGE APPOINTS DAVID COHN AS CHIEF REVENUE OFFICER TO ACCELERATE MULTI-PLATFORM GROWTH Industry Veteran to Lead Revenue Growth and Strategic Partnerships Across AdLarge and the fwd. network](https://soundsprofitable.com/press-release/adlarge-appoints-david-cohn-as-chief-revenue-officer-to-accelerate-multi-platform-growthindustry-veteran-to-lead-revenue-growth-and-strategic-partnerships-across-adlarge-and-the-fwd-network/) - Industry Veteran to Lead Revenue Growth and Strategic Partnerships Across AdLarge and the fwd. network AdLarge today announced the appointment of David Cohn as Chief Revenue Officer. Cohn will oversee revenue strategy and sales leadership across AdLarge and the fwd. network, helping drive the company's continued growth across audio, video, social, creator-led content, and branded - [Barometer Partners with Spotify to Deliver Episode-Level Brand Suitability Targeting, Launching on The Trade Desk](https://soundsprofitable.com/press-release/barometer-partners-with-spotify-to-deliver-episode-level-brand-suitability-targeting-launching-on-the-trade-desk/) - Today, Barometer, the AI-powered brand suitability and contextual targeting engine, announced a partnership with Spotify to bring episode-level brand suitability analysis and contextual targeting to programmatic podcast ads at a global scale. These capabilities are available for advertisers buying through the Spotify Ad Exchange on The Trade Desk. By unlocking Spotify's podcast inventory within The - [Zeno Media Partners with Norsan Media to Power Audio Streaming Across Its Expanding Hispanic Media Network](https://soundsprofitable.com/press-release/zeno-media-partners-with-norsan-media-to-power-audio-streaming-across-its-expanding-hispanic-media-network/) - Zeno Media, a leading global audio streaming and monetization platform, today announced a strategic partnership with Norsan Media, one of the nation’s largest Hispanic-owned media companies, to provide audio streaming technology across its portfolio of radio stations. Through this partnership, Zeno Media will serve as the streaming infrastructure for Norsan Media’s network of stations, enabling - [Getty Launches Meditation Podcast, “Our Museum Mindfulness Meditation”](https://soundsprofitable.com/press-release/getty-launches-meditation-podcast-our-museum-mindfulness-meditation/) - Getty announced today the launch of its first video podcast “OMMM: Our Museum Mindfulness Meditation,” a meditation podcast focused on creating mindful interactions with artwork from its collection. Hosted by Getty gallery educator Lilit Sadoyan, OMMM is a space for listeners to recover and reflect in a busy world. Released twice weekly, episodes guide listeners - [SpotsNow to Host Live Webinar: "How To Get Your Network Sellers AI Ready"](https://soundsprofitable.com/press-release/spotsnow-to-host-live-webinar-how-to-get-your-network-sellers-ai-ready/) - Nashville, TN — SpotsNow, the AI operating system for podcast advertising, will host a free live webinar on June 18th at 2pm EST on the question every podcast network is now wrestling with. How do you get sellers ready for AI without slowing them down or throwing out what already works. More on the Webinar - [Canadian Podcast Monthly Reach Surged to 46%, the Largest Year-Over-Year Increase, According to Triton Digital’s Fourth Annual Canadian Podcast Report](https://soundsprofitable.com/press-release/canadian-podcast-monthly-reach-surged-to-46-the-largest-year-over-year-increase-according-to-triton-digitals-fourth-annual-canadian-podcast-report/) - Canadian Podcast Monthly Reach Surged to 46%, the Largest Year-Over-Year Increase, According to Triton Digital’s Fourth Annual Canadian Podcast Report Signaling a New Era for Canadian Podcasting, YouTube Cements Its Lead as Video Expands the Experience, Francophone Audiences Fuel New Growth, and Canadian-Made Content Outperforms NEW YORK, NY — June 16, 2026 - [Mission Media Unveils Proprietary “Content Hub,” Redefining Transparency and Real-Time Intelligence in Podcast BuyingThe new technology gives advertisers and agencies unprecedented visibility into podcast inventory, audiences, pricing, and campaign performance.](https://soundsprofitable.com/press-release/mission-media-unveils-proprietary-content-hub-redefining-transparency-and-real-time-intelligence-in-podcast-buyingthe-new-technology-gives-advertisers-and-agencies-unprecedented-vis/) - Mission Media, a leader in media monetization and advertising, today announced the launch of Mission Media Content Hub, a proprietary technology designed to transform how media buyers discover, evaluate, activate, and manage podcast advertising inventory at scale. Built to address the growing demand for greater transparency and operational efficiency in digital audio, Content Hub combines - [Locked On Podcast Network Approaches One Billion Listens, Views and Social Engagements](https://soundsprofitable.com/press-release/locked-on-podcast-network-approaches-one-billion-listens-views-and-social-engagements/) - FOR IMMEDIATE RELEASE June 16, 2026 Locked On Podcast Network Approaches One Billion Listens, Views and Social Engagements The No. 1 Sports Podcast Network Celebrates a Decade of Growth With 275 Shows Covering Every Major Professional and College Sport Daily McLean, Va. – TEGNA Inc (NASDAQ: NXST) announced today that the Locked On Podcast Network - [Podcast Nation Partners with Confetti Cannon to Lead Ad Sales for SAPPHIRA](https://soundsprofitable.com/press-release/podcast-nation-partners-with-confetti-cannon-to-lead-ad-sales-for-sapphira/) - Podcast Nation has partnered with Confetti Cannon, the LGBTQ+ podcast network from Producer Entertainment Group (PEG), for exclusive advertising sales representation of SAPPHIRA, the video-first interview podcast hosted by drag superstar Sapphira Cristál, runner-up and Miss Congeniality of RuPaul's Drag Race Season 16. SAPPHIRA brings Sapphira's signature charisma, humor, and candid storytelling to long-form conversations - [Aloudable Launches Assistant to the CMO, a Podcast on AI and Marketing](https://soundsprofitable.com/press-release/aloudable-launches-assistant-to-the-cmo-a-podcast-on-ai-and-marketing/) - Aloudable, an AI-native podcast production company, today announced the launch of Assistant to the CMO, a new company podcast for marketing leaders, brand leaders, growth teams, and operators navigating the intersection of AI and marketing. The show is available now at AssistantToTheCMO.show, with new episodes released every Thursday. It is hosted by Lexie Meskouris and - [Weekly Podcast Consumers Are Just as Likely to Watch as to Listen; New Data from The Podcast Consumer 2026](https://soundsprofitable.com/press-release/weekly-podcast-consumers-are-just-as-likely-to-watch-as-to-listen-new-data-from-the-podcast-consumer-2026/) - Edison Research at SSRS released The Podcast Consumer 2026, its annual in-depth study of the U.S. podcast audience. The findings point to a medium at an inflection point: for the first time, as many weekly podcast consumers are watching as are listening to podcasts. The report also covers how much time the audience spends with - [Evergreen Podcasts Announces the Relaunch of ‘Newbies’ – The Ultimate Audio Lifeline for First-Time Mothers](https://soundsprofitable.com/press-release/evergreen-podcasts-announces-the-relaunch-of-newbies-the-ultimate-audio-lifeline-for-first-time-mothers/) - CLEVELAND, OH — Evergreen Podcasts, is proud to announce the highly anticipated relaunch of Newbies, a podcast dedicated to guiding mothers through the exhilarating and exhausting first year of their baby’s life. With fresh episodes dropping every Thursday, Newbies offers a raw, honest look at the transition into parenthood. Newbies provides an intimate space where - [Evergreen Podcasts Announces the Relaunch of ‘The RR Show’ – Your Weekly Dose of Internet Chaos and Reddit Drama](https://soundsprofitable.com/press-release/evergreen-podcasts-announces-the-relaunch-of-the-rr-show-your-weekly-dose-of-internet-chaos-and-reddit-drama/) - CLEVELAND, OH — Evergreen Podcasts is proud to announce the relaunch of The RR Show, the ultimate audio destination for the internet's craziest stories. With fresh episodes dropping every Monday morning, The RR Show shares the best, most unhinged stories Reddit has to offer, from hilariously embarrassing mistakes to jaw-dropping relationship drama. The RR Show - [New Podcast ‘Unshaming’ by Journalist Jordan Gonsalves Examines How Shame Is Fueling America’s Loneliness Epidemic](https://soundsprofitable.com/press-release/new-podcast-unshaming-by-journalist-jordan-gonsalves-examines-how-shame-is-fueling-americas-loneliness-epidemic/) - PRESS ALERT FOR IMMEDIATE RELEASE New Podcast ‘Unshaming’ by Journalist Jordan Gonsalves Examines How Shame Is Fueling America’s Loneliness Epidemic The video-first series launches June 17, 2026 across YouTube, Spotify, and Apple Podcasts New York City, New York — June 9, 2026 — At a time when Americans are more connected than ever, loneliness - [Podcast Movement Announces Tickets on Sale and Open Call for Speakers for September 2026 New York Conference](https://soundsprofitable.com/press-release/podcast-movement-announces-tickets-on-sale-and-open-call-for-speakers-for-september-2026-new-york-conference/) - The annual conference for working podcast creators to make New York City debut September 17–18 at Terminal 5 Dallas, TX – June 9, 2026 – Podcast Movement, the leading event series shaping the future of the podcast industry, announced that tickets are now on sale and the call for speakers is open for Podcast Movement - [The Godfather of MMA Tells the Stories Behind the UFC’s Rise in New Podcast Series Distributed by reVolver Podcasts](https://soundsprofitable.com/press-release/the-godfather-of-mma-tells-the-stories-behind-the-ufcs-rise-in-new-podcast-series-distributed-by-revolver-podcasts/) - “There Are No Rules with Campbell McLaren” delivers never-before-heard stories from the original architect of the Ultimate Fighting Championship. DALLAS, TX – June 8, 2026 — reVolver Podcasts, the leading multicultural audio network and home to the largest U.S. Hispanic podcast network, today announced the worldwide distribution of There Are No Rules with Campbell McLaren, a new - [Indigenous House and Little Bear Audio Launch "The Indigenous Setlist," A New Immersive Podcast Series Spotlighting Native and Indigenous Musicians](https://soundsprofitable.com/press-release/indigenous-house-and-little-bear-audio-launch-the-indigenous-setlist-a-new-immersive-podcast-series-spotlighting-native-and-indigenous-musicians/) - Premiering June 22, the genre-spanning series goes inside the music of today’s top artists who are headlining festivals and climbing the charts, including The Halluci Nation, THRONE, Raye Zaragoza, Shawnee Kish, Aysanabee, Fawn Wood, and more. Indigenous House, the new digital media platform celebrating Indigenous voices and creators led by Founder Crystal Echo Hawk (Pawnee) - [SmashCast Media Teams Up with Backyard Ventures](https://soundsprofitable.com/press-release/smashcast-media-teams-up-with-backyard-ventures/) - June 8, 2026 – Austin, TX – SmashCast Media has partnered with Backyard Ventures, which will serve as the exclusive advertising representative across the network’s podcasts, YouTube channels, and social platforms. SmashCast Media is a premium combat sports podcast network built around elite fight analysis, betting insights, fighter culture, and the business of combat sports. - [Bumper Opens Dashboard to All Podcasters With Free Tier, Adds MCP Server for Enterprise AI Access](https://soundsprofitable.com/press-release/bumper-opens-dashboard-to-all-podcasters-with-free-tier-adds-mcp-server-for-enterprise-ai-access/) - New pricing tiers bring professional podcast analytics to creators at every level; Bumper Score now available across all plans; Enterprise users gain direct AI integration via MCP server as platform surpasses 3 billion hours of tracked podcast consumption NEW YORK / TORONTO – [JUNE 8, 2026] — Bumper, a leader in podcast data and growth - [Pinna Announces Season 6 of Award-Winning Kids Podcast Grimm, Grimmer, Grimmest](https://soundsprofitable.com/press-release/pinna-announces-season-6-of-award-winning-kids-podcast-grimm-grimmer-grimmest/) - New York, June 08, 2026 – Pinna, Realm’s award-winning audio streaming service for kids and families, today announced the upcoming sixth season of Grimm, Grimmer, Grimmest, the beloved interactive storytelling podcast inspired by the Brothers Grimm fairytales and hosted by New York Times bestselling author Adam Gidwitz. New episodes will premiere this fall. In Grimm, - [PR and Media Strategist Lauren Cobello Launches Visibility, a New Podcast Helping Entrepreneurs and Experts Become Impossible to Ignore](https://soundsprofitable.com/press-release/pr-and-media-strategist-lauren-cobello-launches-visibility-a-new-podcast-helping-entrepreneurs-and-experts-become-impossible-to-ignore/) - PR and Media Strategist Lauren Cobello Launches Visibility, a New Podcast Helping Entrepreneurs and Experts Become Impossible to Ignore After 15+ years in national television, writing 3 books and building 2 7 figure businesses, Cobello is sharing the insider strategies that help brands, leaders, and experts break through, get seen, and show up with confidence - [Headgum Announces the Launch of Jackass the Podcast with Johnny Knoxville and Jeff Tremaine](https://soundsprofitable.com/press-release/headgum-announces-the-launch-of-jackass-the-podcast-with-johnny-knoxville-and-jeff-tremaine/) - Los Angeles, CA (June 5, 2026) – Today, Headgum announced the launch of the official Jackass franchise podcast, Jackass the Podcast with Johnny Knoxville and Jeff Tremaine. With Jackass: Best and Last set to conclude the Jackass film franchise on June 26th, this series marks the next chapter of the Jackass brand. New episodes will - [Crime Junkie Maintains Lead as Mel Robbins, iHeartMedia, and Top 10 Advertisers Post Strong Gains in Podscribe's May 2026 Podcast Industry Rankings](https://soundsprofitable.com/press-release/crime-junkie-maintains-lead-as-mel-robbins-iheartmedia-and-top-10-advertisers-post-strong-gains-in-podscribes-may-2026-podcast-industry-rankings/) - Podscribe, the leading podcast attribution and analytics platform, today released its May 2026 Podcast Industry Rankings, highlighting the top podcasts, publishers, and advertisers based on audience reach, downloads, and estimated advertising spend. This data is reflective of May 1-31, 2026. Podcast Show Highlights: Crime Junkie and The Daily maintained their positions as the #1 - [PAVE Studios Partners with A+E Global to Adapt Six Crime and History Shows Into Weekly Podcasts](https://soundsprofitable.com/press-release/pave-studios-partners-with-ae-global-to-adapt-six-crime-and-history-shows-into-weekly-podcasts/) - ‘The First 48’ to Join PAVE’s Crime House Brand, with ‘Celebrity Ghost Stories,’ ‘History’s Greatest Mysteries,’ ‘Modern Marvels,’ ‘The UnBelievable,’ and ‘The UnXplained’ to be Part of PAVE’s New History Brand, Rewind Los Angeles – June 3, 2026 – PAVE Studios, an entertainment company specializing in creator-led IP across video, audio, live experiences, and - [BBC Studios’ World Cup Travel Campaign Shows How Audience Intelligence, Suitability and Measurement Drive 45% Awareness Lift for Hospitality Advertiser](https://soundsprofitable.com/press-release/bbc-studios-world-cup-travel-campaign-shows-how-audience-intelligence-suitability-and-measurement-drive-45-awareness-lift-for-hospitality-advertiser/) - A major U.S. hospitality brand achieved a 45% increase in awareness among high earners, a 28% increase among parents and a 19% lift overall in a World Cup travel podcast campaign developed with BBC Studios, NumberEight, Barometer and Veritonic. The campaign combined premium football content, ID-less audience intelligence, bespoke brand suitability curation and independent brand - [Video and AI – is podcasting cooked? (The Podcast Show 2026 in London)](https://soundsprofitable.com/press-release/video-and-ai-is-podcasting-cooked-the-podcast-show-2026-in-london/) - If you've been reading Podnews or scrolling LinkedIn, you've seen the headlines: video is taking over podcasting, AI slop will drown out the good stuff, and audio-only podcasts are a thing of the past.Justin Jackson (co-founder of Transistor) and Jeremy Enns (Podcast Marketing Academy) gave this talk at The Podcast Show London 2026 to actually - [Piers Morgan's Uncensored Network teams up with Backyard Ventures](https://soundsprofitable.com/press-release/piers-morgans-uncensored-network-teams-up-with-backyard-ventures/) - May 29, 2026 – Austin, TX – Backyard Ventures announced today that Uncensored has partnered with the company for exclusive advertising representation across the network’s podcast, YouTube, and social platforms. Uncensored is a digital media network built around its flagship show, Piers Morgan Uncensored, which has emerged as one of the fastest-growing digital news and - [SpotsNow Launches It’s AI Operating System for Podcast Advertising](https://soundsprofitable.com/press-release/spotsnow-launches-its-ai-operating-system-for-podcast-advertising/) - SpotsNow today launched its AI operating system for podcast advertising, the layer that plans and books campaigns for advertisers, and clears the bottlenecks for the networks that sell them. The product is the culmination of nearly a year of building, and it makes SpotsNow the first platform to operate both sides of a podcast ad - [Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale](https://soundsprofitable.com/press-release/azerion-integrates-spotify-ad-exchange-into-hawk-dsp-unlocking-global-premium-inventory-at-scale/) - Azerion, a leading European digital advertising platform, today announces the direct integration of the Spotify Ad Exchange into Hawk DSP, expanding its premium supply offering and giving advertisers seamless access to the world’s most popular audio streaming subscription service. This integration reinforces Azerion’s commitment to building a best-in-class omnichannel DSP, one that consolidates global premium - [AMP Task Force Emerges to Confront Podcasting’s Measurement Dilemma](https://soundsprofitable.com/press-release/amp-task-force-emerges-to-confront-podcastings-measurement-dilemma/) - A group of podcasting’s top leaders unite to a develop the industry’s first cross-platform measurement guidelines to address gaps created by the rise of video podcasting LOS ANGELES, MAY 28, 2026 – Introducing the Alliance for Measurement in Podcasting (AMP), a task force comprising major industry leaders across platforms, advertisers, publishers and creators, all dedicated - [Winn City Studios Uses Podcast Format to Validate New Plays for Stage and Screen](https://soundsprofitable.com/press-release/winn-city-studios-uses-podcast-format-to-validate-new-plays-for-stage-and-screen/) - Debut Audio Drama “Relief Society” Available May 28 on subscript.fm NEW HAVEN, CONNECTICUT — A Connecticut production studio is releasing original audio dramas as a deliberate first step toward stage and screen production — using the podcast format to validate new plays before investing in full productions. Winn City Studios launches May 28 with Subscript - [Monica Lewinsky’s Award-Winning Podcast Reclaiming with Monica Lewinsky Joins the fwd. network](https://soundsprofitable.com/press-release/monica-lewinskys-award-winning-podcast-reclaiming-with-monica-lewinsky-joins-the-fwd-network/) - AdLarge and the fwd. network today announced that Reclaiming with Monica Lewinsky, the acclaimed podcast hosted by activist, writer, producer, public speaker, and Vanity Fair contributing editor Monica Lewinsky, has officially joined the fwd. network portfolio. The announcement follows Lewinsky’s recognition at the 50th Annual Gracie Awards, where she received the Gracie Award for “Best - [Sounds Profitable Welcomes beehiiv to its Partner Network](https://soundsprofitable.com/press-release/sounds-profitable-welcomes-beehiiv-to-its-partner-network/) - New partnership ties the creator economy to the organization defining podcasting’s business landscape Boston, MA – May 27, 2026 – Sounds Profitable, the trade association for the podcasting industry, today announced that beehiiv, the newsletter-first publishing platform that helps publishers and businesses own, grow, and monetize their audience, has joined its Partner Network. The partnership - [Creative Team Behind Award-Winning Folktales Podcast Circle Round Departs WBUR](https://soundsprofitable.com/press-release/creative-team-behind-award-winning-folktales-podcast-circle-round-departs-wbur/) - Creators Rebecca Sheir and Eric Shimelonis Announce New Independent Project, Lions and Legends, Launching in the Kids and Family Genre this Fall West Stockbridge, MA, May 27, 2026 – After nine years building Circle Round into an award-winning, globe-spanning, chart-topping kids and family podcast adapting folktales as radio plays featuring beloved voices from the - [Nearly Half of UK Podcast Consumers Now Watch on Smart TVs, New Research from Signal Hill Insights and FlightStory Reveals](https://soundsprofitable.com/press-release/nearly-half-of-uk-podcast-consumers-now-watch-on-smart-tvs-new-research-from-signal-hill-insights-and-flightstory-reveals/) - New Pulse Report of 1,000+ UK monthly podcast consumers finds 84% watch video podcasts, significantly outpacing competitor markets like the US and Canada SmartTV's are now the #2 podcast consumption device in Britain Audience habits rival those of traditional prime-time television and 44% of video podcast viewers watch with someone else London, United Kingdom: 27th - [Supporting Cast Becomes the First Podcast Subscription Platform to Deliver Gated Video on Spotify](https://soundsprofitable.com/press-release/supporting-cast-becomes-the-first-podcast-subscription-platform-to-deliver-gated-video-on-spotify/) - Using Spotify's Distribution API and Open Access, Supporting Cast enables creators to publish subscriber-only video episodes that play inside the Spotify app [Washington, DC, May 27, 2026] — Supporting Cast, the leading subscription platform for top-tier podcasters, today announced that it is delivering gated, subscriber-only video on Spotify using Spotify's Distribution API. Subscribers who connect - [NPR, NPM and PRX Collaborate to Expand Revenue Opportunities for Public Radio Stations](https://soundsprofitable.com/press-release/npr-npm-and-prx-collaborate-to-expand-revenue-opportunities-for-public-radio-stations/) - May 26, 2026 –– NPR, NPR’s sponsorship subsidiary NPM, and PRX today announced a public media collaboration creating a new, more flexible path for stations to monetize their podcasts. Beginning today, NPM can provide sponsorship sales for stations’ series and shows hosted and distributed via Dovetail, PRX’s podcast publishing and monetization platform. NPR Member stations - [SpotsNow's Campaign Planner: a podcast media plan in minutes, not days](https://soundsprofitable.com/press-release/spotsnows-campaign-planner-a-podcast-media-plan-in-minutes-not-days/) - SpotsNow today announced the launch of its campaign planner for podcast advertising. After nearly a year in R&D, it solves one of the biggest challenges in media buying: building a high-quality host-read campaign has historically taken weeks of manual research, spreadsheets, and relationship-driven back-and-forth. With SpotsNow, what used to take a media buyer one to - [Sport Social Win Big at Campaign Audio Advertising Awards 2026](https://soundsprofitable.com/press-release/sport-social-win-big-at-campaign-audio-advertising-awards-2026/) - Sport Social Podcast Network celebrated a standout night at the prestigious Campaign Audio Advertising Awards 2026, taking home two major awards: Sales Team of the Year and Best Host Read Ad for its campaign with Topps Trading Cards. The wins saw Sports Social triumph against some of the industry’s biggest names reinforcing its position as - [Global announces new premium video advertising capability on YouTube](https://soundsprofitable.com/press-release/global-announces-new-premium-video-advertising-capability-on-youtube/) - Global, the Media & Entertainment group today (Tuesday, 19 May) announced that it will directly sell premium advertising across its rapidly expanding YouTube content network for the first time, creating new opportunities for brands to reach audiences watching its hit original podcast shows like The News Agents, My Therapist Ghosted Me and new F1 show Up To Speed, as well as - [Veritonic Launches Instant Insights: AI-Powered Creative Intelligence](https://soundsprofitable.com/press-release/veritonic-launches-instant-insights-ai-powered-creative-intelligence/) - New self-service platform delivers instant creative performance insights and seamless access to Brand Lift, attribution, and advanced campaign measurement tools NEW YORK, NY — May 20, 2026 — Veritonic, the independent standard for creative and performance analytics, today announced the official launch of Instant Insights, a new AI-powered creative intelligence solution designed to help brands, - [New Podcast American Futbol Launches Today, Exploring the Soul of U.S. Soccer Ahead of the Men's World Cup](https://soundsprofitable.com/press-release/new-podcast-american-futbol-launches-today-exploring-the-soul-of-u-s-soccer-ahead-of-the-mens-world-cup/) - Just in time for the world's biggest sporting stage, American Futbol debuts today as a new podcast that digs into the roots, culture, and complex identity of soccer in the United States. Hosted by award-winning journalist and Latino USA Managing Editor, Fernanda Echavarri, the show arrives at a pivotal moment as the country prepares to - [Sounder.AI, Triton Digital’s AI-Powered Audio Intelligence Platform, Expands Contextual Targeting and Brand Suitability Capabilities for Programmatic Audio](https://soundsprofitable.com/press-release/sounder-ai-triton-digitals-ai-powered-audio-intelligence-platform-expands-contextual-targeting-and-brand-suitability-capabilities-for-programmatic-audio/) - Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced expanded availability of contextual targeting and brand suitability capabilities from its Sounder.AI platform within the leading programmatic buying platform, The Trade Desk. Designed to support smarter, data-driven decisioning, the integration enables advertisers to more effectively discover, - [Nearly 80% of UK Podcast Listeners Recall Hearing a Podcast Ad in the Past Week, New Sounds Profitable and Sound Insights Research Finds](https://soundsprofitable.com/press-release/nearly-80-of-uk-podcast-listeners-recall-hearing-a-podcast-ad-in-the-past-week-new-sounds-profitable-and-sound-insights-research-finds/) - Unveiled at The Podcast Show London, The Advertising Landscape UK is the first large-scale study of UK podcast advertising and key findings include: 4 out of every 10 British adults now listen to an ad-supported podcast monthly More than half of monthly UK listeners tune into podcasts daily or almost daily 44% of UK podcast - [The Roost Partners with Magellan AI to Bring Audio and Video Campaign Measurement to its Creator Network](https://soundsprofitable.com/press-release/the-roost-partners-with-magellan-ai-to-bring-audio-and-video-campaign-measurement-to-its-creator-network/) - The Roost, a podcast network for creators, today announced a new partnership with Magellan AI, the leading podcast advertising measurement and intelligence platform, to help advertisers understand how their campaigns perform across audio and video. The partnership brings Magellan AI’s attribution and verification tools into The Roost’s campaign workflow, giving advertisers clearer reporting on what - [Submissions to the International Women’s Podcast Awards Are Now Open for 2026](https://soundsprofitable.com/press-release/submissions-to-the-international-womens-podcast-awards-are-now-open-for-2026/) - Philadelphia, PA (May 20, 2026) — The International Women’s Podcast Awards (IWPAs), presented by Tink Media, are officially open for submissions for the 2026 awards. This year the International Women’s Podcast Awards are returning with a new team, new branding, a new location, and all the same love of the art of podcasting. With Tink - [Listener.com Marks First Anniversary with Launch of Campaigns 2.0, Airchecks, and Industry-First MCP Integration](https://soundsprofitable.com/press-release/listener-com-marks-first-anniversary-with-launch-ofcampaigns-2-0-airchecks-and-industry-first-mcpintegration/) - The podcast intelligence platform crosses 25+ networks, 3,000+ shows, and $25M+ in omni-channel campaigns tracked in its first year, and introduces the next generation of measurement, verification, and AI-native infrastructure for the podcast industry. Los Angeles, California — Listener.com, the podcast intelligence layer powering the world's leading podcast networks, today marks its first anniversary with - [Lance Armstrong’s THEMOVE Returns as the Definitive Tour de France Companion Podcast Through New Libsyn Partnership](https://soundsprofitable.com/press-release/lance-armstrongs-themove-returns-as-the-definitive-tour-de-france-companion-podcast-through-new-libsyn-partnership/) - Lance Armstrong’s THEMOVE Returns as the Definitive Tour de France Companion Podcast Through New Libsyn Partnership DALLAS – May 19, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced an exclusive advertising and hosting partnership for the special July 2026 Tour de France coverage of THEMOVE, the - [Mondo Metrics Accepted into ElevenLabs Startup Grant to Expand AI-Powered Content Analytics Across Audio and Video](https://soundsprofitable.com/press-release/mondo-metrics-accepted-into-elevenlabs-startup-grant-to-expand-ai-powered-content-analytics-across-audio-and-video/) - Mondo Metrics has been accepted into the ElevenLabs Startup Grant program as it expands its AI-powered analytics across podcasting, YouTube, social video, and streaming video. The company provides content intelligence for media companies, sports teams, creators, and brands, analyzing every second of audio and video content to help teams understand what is happening inside the - [Coleman Insights Debuts New Study on How Podcast Trailers Drive Listening Intent](https://soundsprofitable.com/press-release/coleman-insights-debuts-new-study-on-how-podcast-trailers-drive-listening-intent/) - Coleman Insights, along with study partners Pantheon Media, Nova Podcasts, and Earbuds Podcast Collective, will present new research on podcast trailers at The Podcast Show on the Talking Podcasts 1 stage at London’s Islington Design Centre on Thursday, May 21, at 1 p.m. local time. The study examines what listeners remember from podcast trailers, which - [PodX announces the appointment of Pelle Porseryd as Acting Managing Director, Nordics.](https://soundsprofitable.com/press-release/podx-announces-the-appointment-of-pelle-porseryd-as-acting-managing-director-nordics/) - He will assume the role while current Managing Director Nordics, Jenny Zhao Insulander, is on maternity leave through February 2027. Porseryd brings 25 years of media industry experience to the role. He previously served as partner and Content Director at Podme, and before that as Head of Production at TV4. Patrick Svensk, CEO of PodX - [Podscribe Expands Audio Incrementality Measurement with Synthetic Controls and Randomized Holdout Testing](https://soundsprofitable.com/press-release/podscribe-expands-audio-incrementality-measurement-with-synthetic-controls-and-randomized-holdout-testing/) - New SmartServe-powered capabilities help advertisers measure true causal lift across podcast and audio campaigns Podscribe, the leading attribution and analytics platform for podcast advertising, today announced expanded incrementality measurement capabilities for audio advertisers, including synthetic control groups, randomized user-level holdout testing, ghost holdouts, PSA control groups, and publisher-created holdout support. As podcast advertising continues to - [Libsyn Appoints Todd Pringle as Vice President of Product to Accelerate Platform Innovation and Creator Growth](https://soundsprofitable.com/press-release/libsyn-appoints-todd-pringle-as-vice-president-of-product-to-accelerate-platform-innovation-and-creator-growth/) - Libsyn Appoints Todd Pringle as Vice President of Product to Accelerate Platform Innovation and Creator Growth DALLAS – May 18, 2026 – Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, today announced the appointment of Todd Pringle as Vice President of Product. In this role, Pringle will lead product strategy - [Flightcast Launches Support for Video on Apple Podcasts and HLS Video for All Customers at No Additional Cost](https://soundsprofitable.com/press-release/flightcast-launches-support-for-video-on-apple-podcasts-and-hls-video-for-all-customers-at-no-additional-cost/) - With storage plans starting at 3TB and support for 4K video, Flightcast is uniquely positioned to bring video podcasting to shows of any scaleLos Angeles, CA, May 18, 2026 — Flightcast, the video-first podcast hosting, distribution and analytics platform, today announced full support for video on Apple Podcasts and HLS video publishing. The feature is - [New Ausha Case Study: How BlackRock's "The Bid" Climbed to #1 on Apple Podcasts](https://soundsprofitable.com/press-release/new-ausha-case-study-how-blackrocks-the-bid-climbed-to-1-on-apple-podcasts/) - How BlackRock's "The Bid" Climbed to #1 on Apple Podcasts, and What It Means for Your Branded Podcast Why Podcast Visibility Matters for a Brand Like BlackRock 1 in 2 listeners discover new podcasts directly on listening apps, and 70% of them use the search bar to find new shows. That means podcast platforms like - [Goodpain Releases Episode 17 With Authors of New Report on Male Disconnection in America](https://soundsprofitable.com/press-release/goodpain-releases-episode-17-with-authors-of-new-report-on-male-disconnection-in-america/) - Hour-long conversation with Sam Pressler and Soren Duggan of Nobody to Call on what male isolation looks like when the men living it describe it themselves DENVER, Colo. – Goodpain Podcast hosted by Jeremy and Tyler Adams, releases Episode 17 today. The episode runs just over one hour and features Sam Pressler and Soren Duggan, - [the fwd. network Renews The Tamsen Show as Brand Partnership Demand and Audience Growth Drive Second Weekly Episode](https://soundsprofitable.com/press-release/the-fwd-network-renews-the-tamsen-show-as-brand-partnership-demand-and-audience-growth-drive-second-weekly-episode/) - AdLarge and the fwd. network today announced the renewal of The Tamsen Show, the podcast hosted by Emmy Award-winning journalist, author, filmmaker, and women’s health advocate Tamsen Fadal, following a breakout first year marked by audience growth, cultural impact, and a 2025 Signal Award. Since launching on the fwd. network, The Tamsen Show has become - [Red Seat Ventures Inks Multiyear Partnership with Crime Weekly](https://soundsprofitable.com/press-release/red-seat-ventures-inks-multiyear-partnership-with-crime-weekly/) - Red Seat Ventures, a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced a multiyear partnership with Crime Weekly, a true crime podcast hosted by private investigator and former police detective Derrick Levasseur and true crime digital creator Stephanie Harlowe. Under the agreement, Red Seat Ventures will serve as the exclusive audio and video ad - [Do You Own Your Home—or Does It Own You? Angi Launches “Own It with Angie Hicks,” a Podcast That Coaches Homeowners on the Decisions No One Tells You About](https://soundsprofitable.com/press-release/do-you-own-your-home-or-does-it-own-you-angi-launches-own-it-with-angie-hicks-a-podcast-that-coaches-homeowners-on-the-decisions-no-one-tells-you-about/) - The podcast features industry guests including real estate investor and HGTV host Tarek El Moussa, financial expert and New York Times bestselling author Tiffany Aliche (“The Budgetnista”), home renovation experts and HGTV hosts Ethan and Elizabeth Finkelstein, and Investopedia Editor-in-Chief Caleb Silver _ As homeowners navigate the complexity and cost of maintaining and improving their - [Flightpath Introduces Revenue Optimizer, Giving Publishers Greater Control Over Revenue, Inventory, and Campaign Performance](https://soundsprofitable.com/press-release/flightpath-introduces-revenue-optimizer-giving-publishers-greater-control-over-revenue-inventory-and-campaign-performance/) - Ontario, CAN – May 13, 2026 – Flightpath, the industry’s leading inventory management solution and predictive analytics platform for on-demand media, today announced the upcoming launch of Revenue Optimizer, a managed traffic service designed to help publishers maximize revenue, improve campaign delivery, and create greater operational flexibility across podcast and digital audio inventory. Flightpath CEO - [Magellan AI Partners with Signal Hill Insights to Deliver Full-Funnel Podcast Measurement](https://soundsprofitable.com/press-release/magellan-ai-partners-with-signal-hill-insights-to-deliver-full-funnel-podcast-measurement/) - Magellan AI, a leading podcast advertising measurement and intelligence platform, today announced a partnership with Signal Hill Insights, a specialist in brand lift and audience research, to bring unified brand and performance measurement to podcast advertising. The partnership connects Signal Hill Insight’s brand lift studies with Magellan’s exposure and performance data. Magellan captures ad exposure - [Ozen.fm Partners with NumberEight to Power Audience Measurement and Advanced Targeting Across Global Podcast Inventory](https://soundsprofitable.com/press-release/ozen-fm-partners-with-numbereight-to-power-audience-measurement-and-advanced-targeting-across-global-podcast-inventory/) - Ozen.fm, a global audio monetization network and curated podcast marketplace, today announced a strategic partnership with NumberEight, a leader in ID-less audience intelligence, to deliver more scalable and effective podcast targeting across its global ecosystem. Through this partnership, Ozen.fm will integrate NumberEight’s AI-powered audience intelligence into its platform, enabling advertisers to access more precise audience - [Acast Launches First Video Advertising Campaigns on Apple Podcasts with State Farm® and T-Mobile](https://soundsprofitable.com/press-release/acast-launches-first-video-advertising-campaigns-on-apple-podcasts-with-state-farm-and-t-mobile/) - Acast, the global authority on podcasting, today announces the launch of the first integrated video campaigns on Apple Podcasts. As the architect of the open creator ecosystem for the past 12 years, Acast is the first to successfully monetize Apple Podcasts’ new video environment at scale, bringing global brands into the next evolution of podcasting. - [PodcastOne (Nasdaq: PODC) Launches Original Podcast It's Okay, We're All Gonna Die and Acquires Life Happens with Barb and Michelle Podcast](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-launches-original-podcast-its-okay-were-all-gonna-die-and-acquires-life-happens-with-barb-and-michelle-podcast/) - YouTube and Social Following for Hosts Top Three Million Subscribers and Followers Los Angeles, CA - May 12, 2026 - PodcastOne (Nasdaq: PODC), a leading publisher and podcast sales network, announced today the network launch of It's Okay, We're All Gonna Die with Nurse Julie podcast and the acquisition of Life Happens with Barb and - [Muck Rack Joins the Sounds Profitable Partner Network](https://soundsprofitable.com/press-release/muck-rack-joins-the-sounds-profitable-partner-network/) - Partnership brings together the podcast industry’s trade association and the PR industry’s most powerful platform with a joint appearance at The Podcast Show London on May 21 Boston, MA – May 13, 2026 – Sounds Profitable, the trade association for the podcasting industry, today announced that Muck Rack, the AI communications platform, has joined its - [Oxford Road Shares Valuable Insights for Successfully Scaling into International Podcast Markets](https://soundsprofitable.com/press-release/oxford-road-shares-valuable-insights-for-successfully-scaling-into-international-podcast-markets/) - Oxford Road announces ‘ORBIT's Top Performing International Podcasts’ its latest podcast rankings based on actual sales results, drawing from $1.8 billion+ in campaign data across 500+ advertisers. International podcasting is one of the biggest opportunities in audio advertising, wrongly treated as one market by US advertisers when in fact it’s four distinct audiences with their - [Paramount and NPR exec Ainsley Rossitto joins beehiiv as Head of Podcasts](https://soundsprofitable.com/press-release/paramount-and-npr-exec-ainsley-rossitto-joins-beehiiv-as-head-of-podcasts/) - beehiiv is deepening its push into podcasting with the hiring of Ainsley Rossitto as Head of Podcast, starting May 11. Rossitto joins from Paramount Global, where she was VP of Digital Strategy and Operations for podcasts, and will help lead beehiiv’s effort to make audio a core pillar of its “own your audience” platform. The move comes - [Zeno Media Expands ZenoRadio with In Car Access, Bring Global Audio In Car](https://soundsprofitable.com/press-release/zeno-media-expands/) - Zeno Media today announced a major update to its flagship ZenoRadio app, introducing in-car listening through Apple CarPlay and Android Auto compatibility. This update marks a significant step in making global radio more accessible, giving listeners easy access to their favorite stations right from their car dashboard. The updated ZenoRadio app delivers a streamlined listening - [‘When Dating Hurts’ Author Bill Mitchell Honored with Prestigious Purple Ribbon Award for Domestic Violence Advocacy](https://soundsprofitable.com/press-release/when-dating-hurts-author-bill-mitchell-honored-with-prestigious-purple-ribbon-award-for-domestic-violence-advocacy/) - CLEVELAND, OH – Bill Mitchell, the acclaimed author of When Dating Hurts and host of the popular podcast of the same name, has been named the winner of the Purple Ribbon Award for Outstanding Domestic Violence Blog/Podcast. Presented by DomesticShelters.org, this honor recognizes Mitchell’s relentless dedication to education, awareness, and the prevention of dating violence. - [Spotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data Shows](https://soundsprofitable.com/press-release/spotify-streams-drive-1-5x-more-consumption-time-than-youtube-for-podcasts-new-podstock-data-shows/) - New analysis finds more time spent on Spotify, but reveals a key tradeoff: higher discoverability reduces time spent May 12, 2026 – New York, NY – Podstock, the leading multi-platform analytics and management solution, today released new benchmarking data showing that a single Spotify stream generates, on average, 1.5x more consumption time than a YouTube - [Introducing Syrup Sound: A Sound Design Studio for Shows That Take Audio Seriously](https://soundsprofitable.com/press-release/introducing-syrup-sound-a-sound-design-studio-for-shows-that-take-audio-seriously/) - Syrup Sound, a boutique audio post-production house specializing in podcast sound design and mixing, today announced its public launch, stepping out formally after several years of working with leading brands and production companies in the podcast space. Founded by Gaëtan Harris, a sound designer with over 15 years of experience in audio post production, Syrup - [Podcast Professionals Association Announces Inaugural Board of Directors](https://soundsprofitable.com/press-release/podcast-professionals-association-announces-inaugural-board-of-directors/) - Podcast Professionals Association Announces Inaugural Board of Directors Newly adopted board will help guide the Association’s next phase of growth, member value, and industry leadership [New York, NY] — April 30, 2026 — The Podcast Professionals Association (PPA) today announced the appointment of its inaugural Board of Directors. This leadership team will guide the 501(c)(6) - [Podcasting and Audio Officially Recognised in UK SIC 2026 Framework](https://soundsprofitable.com/press-release/podcasting-and-audio-officially-recognised-in-uk-sic-2026-framework/) - AudioUK today announces a landmark development for the UK podcast and audio industry, as the UK Government has confirmed that “Podcast and other audio publishing activities” will be formally recognised within the Standard Industrial Classification (SIC) 2026 framework. This long-awaited update marks a significant step forward in how podcasting and audio businesses are defined, understood, - [Magellan AI promotes Jim Ballas to President, Measurement](https://soundsprofitable.com/press-release/magellan-ai-promotes-jim-ballas-to-president-measurement/) - New York – May 7, 2026 – Magellan AI, a leader in audio intelligence, analytics, and measurement, announced the promotion of Jim Ballas to President, Measurement. In this role, Ballas will lead the company’s measurement business, overseeing strategy, product development, and growth as advertisers look for clearer, more actionable attribution insights across channels. Since joining - [Zeno Media Powers Digital Streaming for WWHR-FM, Expanding Access to Community News and Programming](https://soundsprofitable.com/press-release/zeno-media-powers-digital-streaming-for-wwhr-fm-expanding-access-to-community-news-and-programming/) - Zeno Media, a leading global audio streaming and monetization platform, today announced a new partnership with WWHR-FM, Revolution 91.7, the student-led radio station of Western Kentucky University, to power its digital audio streaming. Through the partnership, WWHR-FM will leverage Zeno’s technology to strengthen its digital presence while gaining greater control over its streaming inventory, including - [New Children’s Book “Voices in the Box” Empowers Young People to Find Their Voice Through Podcasting](https://soundsprofitable.com/press-release/new-childrens-book-voices-in-the-box-empowers-young-people-to-find-their-voice-through-podcasting/) - New Children’s Book “Voices in the Box” Empowers Young People to Find Their Voice Through Podcasting Bridgeport, CT — Podcast educator and storytelling coach Derek Oxley announces the release of his new children’s book, Voices in the Box, a powerful and imaginative introduction to podcasting designed to help young people discover their voice, build confidence, - [Red Seat Ventures Names Daniel Schneider Vice President, Video Content Syndication & Licensing](https://soundsprofitable.com/press-release/red-seat-ventures-names-daniel-schneider-vice-president-video-content-syndication-licensing/) - Los Angeles, CA – May 4, 2026 – Red Seat Ventures, a division of Fox Corporation’s (Nasdaq: FOXA, FOX) Tubi Media Group, today announced that Daniel Schneider has been named Vice President of Video Content Syndication & Licensing, reporting to Eric Pearce, Executive Vice President, Creator Operations. Schneider brings more than a decade of experience - [Lemonada selects Flightpath to Power Forecasting, Sales Optimization, and Scalable Growth](https://soundsprofitable.com/press-release/lemonada-selects-flightpath-to-power-forecasting-sales-optimization-and-scalable-growth/) - Flightpath, the industry’s leading inventory management solution and predictive analytics platform for on-demand media, today announced a new partnership with Lemonada Media, one of the top independent podcast publishers in the U.S. Through Flightpath’s forecasting and campaign performance prediction, Lemonada will elevate its sales operations, planning processes, and data strategy; bringing greater precision, visibility, and - [Triton Digital Launches its March 2026 Canada Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-launches-its-march-2026-canada-podcast-ranker/) - NEW YORK, NEW YORK – April 30, 2026 — Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Canada Podcast Ranker for the March 2026 reporting period (March 2, 2026 – March 29, 2026), as measured by Triton’s Podcast Metrics - [Penske Truck Rental Renews Sponsorship of Pit Pass Indy Podcast with Award-Winning Journalist Bruce Martin](https://soundsprofitable.com/press-release/penske-truck-rental-renews-sponsorship-of-pit-pass-indy-podcast-with-award-winning-journalist-bruce-martin/) - Cleveland, OH — Evergreen Podcasts announces Penske Truck Rental will return as presenting sponsor of Pit Pass Indy, the fast-paced IndyCar podcast hosted by veteran motorsports journalist Bruce Martin, for the 2026 NTT INDYCAR SERIES season. The renewed partnership underscores Penske’s unmatched commitment to IndyCar — not only as a sponsor, but as the commercial - [Tink Media to Co-Present International Women’s Podcast Awards with Naomi Mellor of Everybody Media](https://soundsprofitable.com/press-release/tink-media-to-co-present-international-womens-podcast-awards-with-naomi-mellor-of-everybody-media/) - Tink Media to Co-Present International Women’s Podcast Awards with Naomi Mellor of Everybody Media; 2026 Ceremony to Be Held in Toronto Philadelphia, PA (May 4th, 2026) — Tink Media, the award-winning podcast growth and strategy company, today announced it will be joining forces with Naomi Mellor of Everybody Media as co-presenters of the International Women's - [JoneKiri Begins Exclusively Representing The Meb Faber Show - Better Investing](https://soundsprofitable.com/press-release/jonekiri-begins-exclusively-representing-the-meb-faber-show-better-investing/) - Jonekiri, a leading agency specializing in talent-driven brand partnerships, today announced its exclusive representation of The Meb Faber Show, one of the top-ranked investing podcasts globally. Hosted by Cambria Investment Management Co-Founder and CIO Meb Faber, the weekly show delivers in-depth conversations with many of the world’s most respected investors, economists, and financial thinkers, helping - [Magellan AI Announces Expanded Partnership with iHeartMedia to Bring Broadcast Radio Attribution to Advertisers](https://soundsprofitable.com/press-release/magellan-ai-announces-expanded-partnership-with-iheartmedia-to-bring-broadcast-radio-attribution-to-advertisers/) - Magellan AI, the leader in audio advertising intelligence and measurement, today announced an expanded partnership with iHeartMedia, America’s most listened-to audio provider, to bring broadcast radio attribution to advertisers. Magellan AI has been a preferred attribution partner for iHeartMedia across podcasts, streaming audio, connected TV, and other digital media. This expansion extends measurement capabilities to - [Acast expands team and upgrades studio production](https://soundsprofitable.com/press-release/acast-expands-team-and-upgrades-studio-production/) - Acast, the global authority on podcasting, is accelerating its video initiative in Sweden. As one of the first global partners to distribute video podcasts to Apple Podcasts using HLS, Acast is now bringing the integration live to the Swedish market and strengthening its local content team with two strategic hires and upgraded studios in Stockholm - [Oscar Isaac's Mad Gene Announces The List](https://soundsprofitable.com/press-release/oscar-isaacs-mad-gene-announces-the-list/) - New York, NY – April 28, 2026 – Mad Gene, the multi-disciplinary production company from Oscar Isaac and Elvira Lind today announced The List, a new eight-episode podcast series that will offer honest, emotional, and funny stories about sexual histories while encouraging listeners to reflect on their own experiences, launching Thursday, May 7. Developed and - [Libsyn Brings Video Podcasting to All Creators with Spotify Distribution Available Today](https://soundsprofitable.com/press-release/libsyn-brings-video-podcasting-to-all-creators-with-spotify-distribution-available-today/) - DALLAS – April 29, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), a leading platform for creators and advertisers, announced a major expansion of its platform: video publishing is now available across all Libsyn hosting plans, enabling creators to seamlessly publish, distribute, and monetize both audio and video content from a single destination. As part of - [Nielsen and Triton Digital® Collaborate to Bring Greater Visibility to Podcast Audiences in Nielsen’s Media Impact Tool](https://soundsprofitable.com/press-release/nielsen-and-triton-digital-collaborate-to-bring-greater-visibility-to-podcast-audiences-in-nielsens-media-impact-tool/) - Nielsen today announced a new collaboration with Triton Digital® to integrate Triton Digital’s Podcast Metrics Demos+ into Nielsen’s cross-media planning tool, Nielsen Media Impact (NMI). Through this data integration, Nielsen and Triton Digital are providing enhanced visibility, accessibility and utility of podcast data to the industry. The enhancement equips advertisers with more holistic, data-driven insights and reinforces - [Audion Raises $15M and Expands to the U.S. While Building AI-Powered “Performance Audio” Category](https://soundsprofitable.com/press-release/audion-raises-15m-and-expands-to-the-u-s-while-building-ai-powered-performance-audio-category/) - Leading European audio platform brings scalable targeting, credible measurement, and real-time optimization to the world’s largest advertising market New York, NY — (10 am EST)— Audion, a leading European audio advertising platform, today announced a $15 million funding round and its expansion into the United States, marking a major step in its mission to define the - [DriftNote Launches AI Podcast Tool Helping Listeners Discover Insights and Creators Produce Episode](https://soundsprofitable.com/press-release/driftnote-launches-ai-podcast-tool-helping-listeners-discover-insights-and-creators-produce-episode/) - DriftNote has launched an AI-powered podcast tool designed to help podcast creators, teams, and listeners get more value from every episode. For creators, DriftNote helps turn long-form podcast episodes into usable content assets, including summaries, transcripts, key takeaways, episode notes, titles, and repurposed written content. Instead of manually digging through an episode after publishing, creators - [PAVE Studios Launches Rewind to Focus on the Stories that History Forgot to Finish](https://soundsprofitable.com/press-release/pave-studios-launches-rewind-to-focus-on-the-stories-that-history-forgot-to-finish/) - New Creator-Led Brand Follows PAVE’s Success with Crime House (True Crime) and OpenMind (Big, Unfiltered Personalities) Expert Creators Joining Rewind at Launch Include Dr. Harini Bhat, Dr. Greg Jackson (Creator/Host, History That Doesn’t Suck podcast), Lindsey Cormack and Connor Tomlinson (Netflix series Love on the Spectrum) PAVE Studios, an entertainment company specializing in creator-led - [Ozen.fm and Canal Café Brasil Announce Partnership for Content Monetization](https://soundsprofitable.com/press-release/ozen-fm-and-canal-cafe-brasil-announce-partnership-for-content-monetization-initiative-includes-commercial-management-of-the-channels-podcast-portfolio/) - Ozen.fm, a global platform focused on the curation and distribution of podcasts and digital audio, has announced a partnership with Canal Café Brasil to support the commercial management of the channel’s podcast and audio content portfolio. The agreement comes at a time of continued growth and increasing maturity in Brazil’s digital audio market. Founded in - [Libsyn Expands its Creator Portfolio with Five New Exclusive Podcast Partnerships](https://soundsprofitable.com/press-release/libsyn-expands-its-creator-portfolio-with-five-new-exclusive-podcast-partnerships/) - DALLAS – April 23, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced new exclusive hosting and advertising partnerships with five standout audio and video podcasts: Locked In with Ian Bick, Unlearned Wisdom with Johnny Chang, Restricted Handling, Was I In a Cult?, and The Joe Vulpis Podcast. - [Corsa Digital Expands into CTV, Appoints Carlo Robles to Lead Programmatic Growth](https://soundsprofitable.com/press-release/corsa-digital-expands-into-ctv-appoints-carlo-robles-to-lead-programmatic-growth/) - NEW YORK - April 23, 2026 — Corsa Digital, a leading programmatic audio marketplace delivering campaigns across podcasts, streaming audio, and mobile, today announced its expansion into connected TV (CTV), marking a move beyond audio as it builds a more comprehensive omnichannel offering. As part of this expansion, the company has hired Carlo Robles as - [Irish broadcaster RTÉ licenses Stolen Sister to Puskhin Industries](https://soundsprofitable.com/press-release/irish-broadcaster-rte-licenses-stolen-sister-to-puskhin-industries/) - RTÉ Programme Sales has announced its first deal with a US distribution partner for its 7-part podcast series, Stolen Sister. This is the first ever RTÉ podcast to be licenced for distribution outside of Ireland/into the North American market. Pushkin Industries is a US based publisher of podcasts and audiobooks and more recently has become one - [SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States](https://soundsprofitable.com/press-release/siriusxm-media-becomes-exclusive-audio-advertising-representative-for-youtube-in-the-united-states/) - YouTube, Home of The World's Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S. New Deal Cements SiriusXM's Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube's Audio-First Inventory NEW YORK, April 22, 2026 /PRNewswire/ -- - [Everybody Knows But Me: A new sitcom-style narrative series unravels a family’s secret](https://soundsprofitable.com/press-release/everybody-knows-but-me-a-new-sitcom-style-narrative-series-unravels-a-familys-secret/) - From Next Chapter Podcasts, Companion Arts, and comedian Holly Brown April 22, 2026, LOS ANGELES, CA - Everybody Knows But Me is a new dark comedy podcast about the secrets we inherit and the stories we tell to survive, launching April 22, 2026 from Next Chapter Podcasts and Companion. Comedian Holly Anabel Brown is ready - [Podcast Nation Partners with 7EQUIS to Lead Sales for bangin’ out](https://soundsprofitable.com/press-release/podcast-nation-partners-with-7equis-to-lead-sales-for-bangin-out/) - Podcast Nation, a digitally native podcast network built for female audiences, has partnered with 7EQUIS to lead sales for bangin’ out, a fast-rising long-form video podcast and entertainment-driven discussion series hosted by YouTube and social media stars Kayla Malec (1.9M YouTube) and Jacob Sartorius (23.6M TikTok). The strategic partnership brings together two networks focused on - [Bumper Bridges Gap in Untapped $1 Billion Podcast Advertising Potential with New ‘Bumper Score’](https://soundsprofitable.com/press-release/bumper-bridges-gap-in-untapped-1-billion-podcast-advertising-potential-with-new-bumper-score/) - Through verified audience metrics, Bumper leverages first-party data to definitively measure a podcast’s ability to deliver ads NEW YORK / TORONTO – April 21, 2026 — Bumper, a leader in podcast data and growth solutions, today announced the launch of the Bumper Score, an independent audience verification tool built to close the trust gap between - [Adobe and Speechmatics Deliver Cloud-Grade Speech Recognition On-Device for Premiere](https://soundsprofitable.com/press-release/adobe-and-speechmatics-deliver-cloud-grade-speech-recognition-on-device-for-premiere/) - Adobe Premiere users can run the most accurate on-device transcription locally; efficient enough for a laptop, powerful enough for professional work. Dialogue is the centerpiece of modern content. Whether it’s a podcast, a DIY instructional video, or a documentary, what people say drives the story. Accurately understanding speech and giving creators control over how it’s - [Hulu adds Headgum's Handsome, The Mess Around, and That Was Us](https://soundsprofitable.com/press-release/hulu-headgum/) - Today, Hulu announced the addition of new podcasts - Handsome, The Mess Around, and That Was Us - to its growing library of licensed and companion podcasts. Following the recent debut of We’re Here to Help from Jake Johnson and Gareth Reynolds, this expansion brings extensive new and library episodes to the streamer exclusively before - [BBC Studios and SiriusXM’s “99% Invisible” Announce Landmark New Series Exploring America Through 100 Objects](https://soundsprofitable.com/press-release/bbc-studios-and-siriusxms-99-invisible-announce-landmark-new-series-exploring-america-through-100-objects/) - Hosted by Roman Mars, “A History of the United States in 100 Objects” reframes U.S. history through the everyday artifacts we’ve made – and often forgotten LONDON – April 20, 2026 – BBC Studios and SiriusXM today announced a major new original series, “A History of the United States in 100 Objects,” produced by BBC - [Podscribe Launches Radio Measurement Capabilities and Smart Columns to Bring Digital-Level Clarity to Audio Advertising](https://soundsprofitable.com/press-release/podscribe-launches-radio-measurement-capabilities-and-smart-columns-to-bring-digital-level-clarity-to-audio-advertising/) - New solution combines airchecks and attribution for full-funnel radio measurement, alongside smarter, more intuitive reporting Podscribe announced the launch of its Radio Measurement Capabilities, a new solution designed to bring digital-grade transparency and performance measurement to radio advertising. Alongside this release, Podscribe also introduced Smart Columns, a reporting enhancement that simplifies how advertisers analyze campaign - [Headliner Makes Video Tools Free](https://soundsprofitable.com/press-release/headliner-makes-video-tools-free/) - Headliner makes video tools free, giving podcasters and video creators one less bill to worry about. Everything costs more than it used to. Software subscriptions have crept up. Platforms continue to restructure their pricing. For independent podcasters and creators trying to grow their shows, especially for those adding video to the mix, those costs are - [Uni Pod Festival Returns to Birmingham UK Spotlighting Video Podcasts whilst platforming Diversity in Podcasting.](https://soundsprofitable.com/press-release/uni-pod-festival-returns-to-birmingham-uk-spotlighting-video-podcasts-whilst-platforming-diversity-in-podcasting/) - Uni Pod, the Birmingham UK based podcast creator festival, returns for its fourth year with an programme tackling one of the UK media’s biggest shifts - the rise of video podcasting, while continuing its mission to diversify who gets heard at the top of the UK podcast industry. Held at Birmingham City University’s Curzon Building, - [Noiser announces 'The Hound of the Baskervilles' narrated by Hugh Bonneville](https://soundsprofitable.com/press-release/noiser-announces-the-hound-of-the-baskervilles-narrated-by-hugh-bonneville/) - Marking 125 years since the classic Sherlock Holmes novel first gripped Victorian readers in The Strand magazine, the series premieres April 27 on the Noiser podcast feed Sherlock Holmes Short Stories London, UK — 16th April 2026 — Noiser today announced the coming launch of The Hound of the Baskervilles, a nine-part podcast series with original sound - [Multi-Platinum, Emmy Award-Winning Singer-Songwriter Andy Grammer Launches New Podcast: "Showing Up with Andy Grammer](https://soundsprofitable.com/press-release/multi-platinum-emmy-award-winning-singer-songwriter-andy-grammer-launches-new-podcast-showing-up-with-andy-grammer/) - Multi-platinum, Emmy Award-winning singer-songwriter Andy Grammer built "Showing Up with Andy Grammer." This podcast is a funny, raw, and deeply human exploration of what it means to show up: for ourselves, for each other, and for the world. Through intimate musical offerings by Andy and unscripted longform conversations with a wide array of guests - - [TED podcast “WorkLife” returns with new host, Molly Graham](https://soundsprofitable.com/press-release/ted-podcast-worklife-returns-with-new-host-molly-graham/) - WorkLife is back — and entering a new chapter. The TED podcast is bringing in a brand-new host — community and company builder Molly Graham — to explore the lessons about work no one teaches you. Molly Graham has spent nearly two decades inside fast-growing companies, helping them scale through messy, high-stakes moments of change. - [Northern California Public Media Debuts New Video Podcast Series A Fighting Chance on Major Platforms](https://soundsprofitable.com/press-release/northern-california-public-media-debuts-new-video-podcast-series-a-fighting-chance-on-major-platforms/) - Rohnert Park, CA, April 15, 2026 – Northern California Public Media (NorCal) today debuts its new video and audio podcast series, A Fighting Chance on YouTube, Spotify, Apple Podcasts, and other major podcast platforms. A Fighting Chance adapts NorCal’s Emmy Award-winning Climate California series into a powerful digital-first call to action, bringing award-winning journalism to - [The Podcast Guys Appoints Anne Claessen as Chief Operating Officer](https://soundsprofitable.com/press-release/the-podcast-guys-appoints-anne-claessen-as-chief-operating-officer/) - The Podcast Guys, a leading event-specialist podcast agency working with global brands, announces the appointment of Anne Claessen as Chief Operating Officer (COO), effective April 13, 2026. With deep experience across podcast production, marketing and agency leadership, Claessen brings an impressive track record of building high-performing teams, scalable systems and client-focused operations. Claessen joins The - [Oxford Road Shares The Secrets To True Crime Podcast Ad Effectiveness](https://soundsprofitable.com/press-release/oxford-road-shares-the-secrets-to-true-crime-podcast-ad-effectiveness/) - Oxford Road announces “ORBIT's Top Performing True Crime Podcasts” – its latest podcast rankings based on actual sales results, drawing from $1.6 billion+ in campaign data across 500+ advertisers. True Crime is the genre that started the podcasting boom with Serial. Historically, it also has the second-highest ad spend out of all podcast genres. But - [Signal Hill Insights Announces Audio On the Move, Canada's First Holistic Share-of-Audio Research Study](https://soundsprofitable.com/press-release/signal-hill-insights-announces-audio-on-the-move-canadas-first-holistic-share-of-audio-research-study/) - Signal Hill Insights, Canada’s leading audio-focused market research company, announces Audio on the Move, the nation’s first holistic study providing the growing audio industry a comprehensive view of how and when Canadians are listening. The study will encompass digital audio, terrestrial and digital radio, streaming, satellite, podcasting and emerging platforms, including share of time spent - [Ozen.fm Names Bruno Pinheiro Network Manager to Accelerate Podcast Growth Across Latin America](https://soundsprofitable.com/press-release/ozen-fm-names-bruno-pinheiro-network-manager-to-accelerate-podcast-growth-across-latin-america/) - Ozen.fm today announced the appointment of Bruno Pinheiro as Network Manager, reinforcing the company’s continued investment in podcasting and its expansion strategy across Brazil and the broader Latin American market. Based in São Paulo, Pinheiro will lead the growth and development of the Ozen.fm podcast network, which currently includes approximately 100 shows in Brazil. He - [Exactly Right Media welcomes popular true crime podcasts Digraceland and Hollywoodland](https://soundsprofitable.com/press-release/exactly-right-media-welcomes-popular-true-crime-podcasts-digraceland-and-hollywoodland/) - Exactly Right Media (ERM), the podcast network behind “My Favorite Murder,” and iHeartPodcasts welcome award-winning true crime podcaster Jake Brennan and his hit podcasts Disgraceland and its celebrity spin-off Hollywoodland to their joint slate of shows. “Disgraceland” and “Hollywoodland” will continue to be produced by Double Elvis and executive produced by ERM and iHeartPodcasts. Since - [The Independent Podcast Awards 2026 Are Open For Entry!](https://soundsprofitable.com/press-release/the-independent-podcast-awards-2026-are-open-for-entry/) - The Independent Podcast Awards 2026 Are Open For Entry! - this will be the fourth edition of the awards - over 1400 podcasts have entered over the years, with nearly 100 winners celebrated London, April 2026: The Independent Podcast Awards 2026 are now open for entry at independentpodcastawards.com. This is the fourth edition of the - [USC Annenberg Center for Climate Journalism and Communication Releases Season Three of its Energy Transition Podcast](https://soundsprofitable.com/press-release/usc-annenberg-center-for-climate-journalism-and-communication-releases-season-three-of-its-energy-transition-podcastelectric-futures-the-data-center-next-door-debuts-april-9-2026-across-platforms/) - Season three of Electric Futures, the USC energy transition podcast, takes listeners back to California’s Imperial Valley, a region explored throughout season one in connection with the county’s potential for lithium extraction. A lot has changed since then. Plans for lithium extraction are stalled due to lawsuits and a new set of developers has come - [Ozen Launches PodcastBot.ai : Turning Live Radio into On-Demand Podcasts](https://soundsprofitable.com/press-release/ozen-launches-podcastbot-ai-turning-live-radio-into-on-demand-podcasts/) - Ozen.fm today announced the launch of PodcastBot.ai, an AI-powered broadcast-to-podcast platform built specifically for radio groups and broadcasters to convert live programming into polished, on-demand podcast content in minutes. The solution gives stations a powerful way to extend their shows beyond the airwaves, allowing audiences to catch up on missed episodes while unlocking new digital - [Podscribe Announces SiriusXM Radio Airchecks, Podcaster Logins, and Automated Pixel Email Scheduling to Enhance Audio Attribution and Reporting](https://soundsprofitable.com/press-release/podscribe-announces-siriusxm-radio-airchecks-podcaster-logins-and-automated-pixel-email-scheduling-to-enhance-audio-attribution-and-reporting/) - Podscribe, the leading attribution and analytics platform for podcast and audio advertising, today announced three major product updates: SiriusXM Radio Airchecks, Automated Pixel Email Scheduling, and Podcaster Logins for Publishers. Together, these enhancements deliver greater transparency, streamlined workflows, and more consistent reporting across audio campaigns. SiriusXM Radio Airchecks Now Live! Podscribe has expanded its - [Ausha Expands Its Growth Suite with Paid Visibility Ads on Spotify and YouTube - Open to All](https://soundsprofitable.com/press-release/ausha-expands-its-growth-suite-with-paid-visibility-ads-on-spotify-and-youtube-open-to-all/) - Ausha, a leading podcast marketing and growth platform, announces the beta launch of Ausha Visibility Ads, a new solution that enables podcasters to run paid visibility campaigns directly on Spotify and YouTube — making audience growth more accessible, controllable, and scalable. As podcast discovery increasingly happens within listening platforms, visibility has become a critical growth - [Imagine What a Good Future Would Look Like with Multitude’s Newest Member Show, Dreaming Against the Machine](https://soundsprofitable.com/press-release/imagine-what-a-good-future-would-look-like-with-multitudes-newest-member-show-dreaming-against-the-machine/) - New York, NY (April 7, 2026) — Envisioning a better world feels more essential (and more impossible) than ever. And it’s not something we can do alone. With Multitude’s newest member show, Dreaming Against the Machine, hosted by journalist and astrophysicist Dr. Adam Becker, we can work towards that goal of imagining better futures. Dr. - [Independent Australian show cracks US Apple top 30 in 47 days](https://soundsprofitable.com/press-release/independent-australian-show-cracks-us-apple-top-30-in-47-days/) - Queensland based Mashed Pumpkin Productions charts alongside New York Times, iHeart and NPR with new series ‘What I Survived’ Queensland, Australia — April 7, 2026 Independent podcast network Mashed Pumpkin Productions has achieved a significant milestone in the US market, with its newly launched series What I Survived charting at number 31 in the overall - [Red Seat Ventures Launches Speakeasy, a New Hosting, Distribution and Monetization Platform Built for the Next Generation of Creator Media](https://soundsprofitable.com/press-release/red-seat-ventures-launches-speakeasy-a-new-hosting-distribution-and-monetization-platform-built-for-the-next-generation-of-creator-media/) - New York, NY, April 2, 2026 – Red Seat Ventures, a division of Fox Corporation’s (Nasdaq: FOXA, FOX) Tubi Media Group, today announced the launch of Speakeasy, a new owned and operated platform developed within FOX, to provide creators with monetization, hosting and distribution in one place. Speakeasy arrives at an inflection point for creator media. - [Actor and Podcaster Michael Rosenbaum Relaunches Hit Show 'Inside of You' On Daylight Network With Brand New Look](https://soundsprofitable.com/press-release/actor-and-podcaster-michael-rosenbaum-relaunches-hit-show-inside-of-you-on-daylight-network-with-brand-new-look/) - The Smallville Star Adds Podcasts Inside of You with Michael Rosenbaum and Talkville to Daylight’s Creator Network for Strategic Growth Opportunities Actor and podcaster Michael Rosenbaum (Smallville, Guardians of the Galaxy Vol. 2) and Daylight today announced a strategic partnership to bring Rosenbaum’s hit podcasts, Inside of You with Michael Rosenbaum and the Smallville rewatch - [Australia’s most talked-about podcast It’s A Lot with Abbie Chatfield returns to Acast in exclusive multi-year partnership](https://soundsprofitable.com/press-release/australias-most-talked-about-podcast-its-a-lot-with-abbie-chatfield-returns-to-acast-in-exclusive-multi-year-partnership/) - Acast yesterday announced a new multi-year partnership with one of Australia’s most popular podcasts, It’s A Lot with Abbie Chatfield. The show brings more than 500,000 monthly listens to Acast, expanding the independent leader’s premium podcast network in the region. Hosted by media personality Abbie Chatfield, It’s A Lot has grown into a culturally powerful platform for young Australians, - [Triton Digital Selected by NBC Sports to Power Podcast Hosting, Measurement, and Monetization](https://soundsprofitable.com/press-release/triton-digital-selected-by-nbc-sports-to-power-podcast-hosting-measurement-and-monetization/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced that NBC Sports has selected Triton Digital to power key components of its podcast and digital audio infrastructure. Through a suite of Triton technologies, NBC Sports will leverage advanced hosting, monetization, audience measurement, and audience insights - [EarBuds Podcast Collective Newsletter Reveals 9th Anniversary Survey Results, Highlighting Podcast Discovery Insights](https://soundsprofitable.com/press-release/earbuds-podcast-collective-newsletter-reveals-9th-anniversary-survey-results-highlighting-podcast-discovery-insights/) - What 62 Podcast listeners reveal about discovery (and why clicks don’t tell the full story) EarBuds at 9: What 62 Podcast Listeners Shared About Discovery, Curation, and Behavior - After 9 years of running a weekly podcast newsletter, EarBuds Podcast Collective – led by founder Arielle Nissenblatt – surveyed its audience to better understand how - [Headliner Introduces Full Circle: Turn Video Into Video Clips](https://soundsprofitable.com/press-release/headliner-introduces-full-circle-turn-video-into-video-clips/) - The team that helped podcasters turn audio into video is proud to announce its most logical innovation yet. Meet Full Circle, for turning video into video. Headliner, the podcast growth platform trusted by over 1.5 million creators, announces today, on April 1st, Full Circle by Headliner. Full Circle is a groundbreaking new feature that takes - [History Daily Returns with Annual April Fools Episode, Partners with Magellan AI to Monetize 16th-Century Podcast Advertising](https://soundsprofitable.com/press-release/history-daily-returns-with-annual-april-fools-episode-partners-with-magellan-ai-to-monetize-16th-century-podcast-advertising/) - Every year since its inception, History Daily and host Lindsay Graham (no, not that Lindsey Graham) have released an April Fools episode. Their biggest prank came in 2023, when a special guest took over narration: “Since this podcast started in 2021, I have absolutely loved it. I look forward to it every morning... I listen - [JAR Podcast Solutions Launches JAR Replay, Giving Brands and Podcasters a New Way to Activate Podcast Audiences —Without Ads in the Feed](https://soundsprofitable.com/press-release/jar-podcast-solutions-launches-jar-replay-giving-brandsand-podcasters-a-new-way-to-activate-podcast-audiences-without-ads-in-the-feed/) - New product allows podcasters to keep shows ad-free while enabling brands to retarget listeners with high-impact audio ads off-platform Vancouver, BC — March 27, 2026 — JAR Podcast Solutions, the branded podcast agency best known for crafting award-winning video and audio podcasts for the world’s leading brands, today announced the launch of JAR Replay, a - [Backyard Ventures Partners With "Between the Lines" to Expand into Podcasting, Opening New Brand Opportunities](https://soundsprofitable.com/press-release/backyard-ventures-partners-with-between-the-lines-to-expand-into-podcasting-opening-new-brand-opportunities/) - March 30, 2026 – Austin, TX – Backyard Ventures today announced its partnership with Between The Lines to expand the show into a full-scale podcast and simulcast property, following its successful debut as a video series developed by former NBA Champion Danny Green. Hosted by Ivana Rojas, Between The Lines offers a raw and unfiltered - [Steve Jobs demoed video podcasts in 2005 - podcasts have never been "audio only."](https://soundsprofitable.com/press-release/steve-jobs-demoed-video-podcasts-in-2005-podcasts-have-never-been-audio-only/) - There's a popular narrative right now that video is invading podcasting, and that podcasts were always meant to be audio-only. But this isn't historically accurate. Video has been part of podcasting since nearly the beginning. Steve Jobs demoed video podcasts on stage in October 2005; just four months after Apple added podcast support to iTunes. - [A Bold Voice in Self Development Joins Nova Podcasts](https://soundsprofitable.com/press-release/a-bold-voice-in-self-development-joins-nova-podcasts/) - NOVA Entertainment is set to welcome one of Australia’s most candid and fast‑growing self‑development podcasts Do You F***ing Mind? to the Nova Podcasts network. The announcement follows a series of high‑profile Australian podcasts joining the network recently, further strengthening its lineup of shows with highly engaged listener communities, including Relatables and Two Broke Chicks. Created and hosted by cognitive neuroscientist - [Crime House Accelerates Video Strategy This Spring](https://soundsprofitable.com/press-release/crime-house-accelerates-video-strategy-this-spring/) - PAVE Studios' True Crime Brand Expands Original Slate of Video-First Franchises Los Angeles, CA (March 26, 2026) – Crime House, PAVE Studios' true crime brand, today announced a video expansion across three original series coming this spring. The studio is launching a new video-first series — America’s Most Infamous Crimes — and introducing weekly video - [True Native Media Adds Storybutton Network to Its Podcast Representation Roster](https://soundsprofitable.com/press-release/true-native-media-adds-storybutton-network-to-its-podcast-representation-roster/) - True Native Media, the premier podcast representation agency for independent creators, today announced that it has added the Storybutton Network to its exclusive podcast roster. The network is recognized as a leading kids and family podcast network, with a portfolio of engaging, story-driven shows for young listeners. Created and hosted by storyteller Jim Jacob, Storybutton - [Move aside Substack – Ghost and Transistor team up to offer private podcasts](https://soundsprofitable.com/press-release/move-aside-substack-ghost-and-transistor-team-up-to-offer-private-podcasts/) - Create members-only podcasts with Ghost CMS and Transistor.fm Ghost is an open-source alternative to Substack's blogging, newsletter, and subscription platform. Many have been waiting for Ghost to offer an official option for private podcasts. Now, Ghost publishers can integrate with Transistor right in their dashboard. This integration allows Ghost publishers to offer private podcasts as - [Podscribe Announces Airchecks for RON Campaigns and Turnkey Tealium Integration](https://soundsprofitable.com/press-release/podscribe-announces-airchecks-for-ron-campaigns-and-turnkey-tealium-integration/) - New updates deliver greater transparency, validation, and seamless data activation for audio advertisers Podscribe, a leader in podcast advertising measurement and attribution, today announced two major product updates: airchecks for run-of-network (RON) campaigns and a new turnkey integration with Tealium. Together, these enhancements give advertisers, publishers, and agencies deeper visibility into campaign delivery and faster, - [Texas A&M Partners with Family Science Podcast to Introduce Children to STEM](https://soundsprofitable.com/press-release/texas-am-partners-with-family-science-podcast-to-introduce-children-to-stem/) - A new bilingual children’s STEM podcast series from Texas A&M University’s Office for Youth Engagement (OYE) and science media organization Cumbre Kids could inspire the next generation of scientists, engineers and innovators. The series - “Cool Jobs for Curious Kids” - is featured on its leading STEM podcasts “Orbit: Science for Kids on the Move” - [Oxford Road Reveals That The Best-Selling Podcasts Are Independent](https://soundsprofitable.com/press-release/oxford-road-reveals-that-the-best-selling-podcasts-are-independent/) - Oxford Road announces “ORBIT's Top Performing Independent Podcasts” – its latest podcast rankings based on actual sales results, drawing from $1.6 billion+ in campaign data across 500+ advertisers. In podcasting’s early days, independent voices dominated the medium. And when it comes to performance, that’s still the case. In line with its recent Indie PaC Awards - [A New Business Podcast Explores How Leaders Build with Purpose in Complex Times](https://soundsprofitable.com/press-release/a-new-business-podcast-explores-how-leaders-build-with-purpose-in-complex-times/) - Business podcasts are everywhere — but many still sound the same. Catch The Upswing is a new weekly business and leadership podcast featuring candid conversations with global leaders, entrepreneurs, and emerging voices shaping today’s economy – exploring how they build, lead, and navigate complexity in a rapidly changing world. Hosted by global finance leader Jessica - [Great Pods Relaunches With User Accounts and Editorial-Driven Discovery](https://soundsprofitable.com/press-release/great-pods-relaunches-with-user-accounts-and-editorial-driven-discovery/) - LOS ANGELES, CA — Great Pods, a podcast discovery platform built on professional editorial criticism, today announced the relaunch of its product with a major expansion of user-facing features designed to change how podcasts are discovered, evaluated, and shared. After three years of quietly building one of the most comprehensive databases of professional podcast criticism, - [Barometer and AdsWizz Unlock Scale Through Episode-Level Context](https://soundsprofitable.com/press-release/barometer-and-adswizz-unlock-scale-through-episode-level-context/) - Podcast advertising has reached a level of maturity that demands more advanced infrastructure, but some of the systems supporting it still haven’t caught up. Global podcast ad spend is forecasted to reach roughly $5.5 billion by 2026, making podcasting one of the fastest-growing advertising channels. Yet many brands still struggle to scale podcast investment because - [Barometer Brings Advanced Brand Suitability Targeting to SiriusXM Media](https://soundsprofitable.com/press-release/barometer-brings-advanced-brand-suitability-targeting-to-siriusxm-media/) - As podcasting—and podcast advertising opportunities—continue to grow, the medium is also maturing. What began as a platform for anyone with a mic is now a sophisticated, multimedia space. And through this evolution, podcasts have maintained the invaluable trust and authenticity that inspires both audience loyalty and consumer action. That trust has fueled steady ad growth - [Headliner Launches Video Templates for Podcasters and Creators](https://soundsprofitable.com/press-release/headliner-launches-video-templates-for-podcasters-and-creators/) - New Video Templates let creators brand, caption, and publish clips or full-length videos in minutes; no design experience required. As Apple accelerates its push into video podcasting and YouTube cements itself as a top discovery platform, the topic of 'video in podcasting' is seemingly everywhere. But, for the busy podcaster, actually sitting down and creating - [Magellan AI Launches Broadcast Radio Attribution](https://soundsprofitable.com/press-release/magellan-ai-launches-broadcast-radio-attribution/) - Magellan AI, the leader in audio advertising intelligence and measurement, today announced the launch of Broadcast Radio Attribution, a new solution that enables advertisers to measure the impact of broadcast radio alongside digital channels in a single platform. With Broadcast Radio Attribution, advertisers can directly evaluate how radio campaigns contribute to key business outcomes—including form - [Austin Radio Icon Jeff Ward Teams with Backyard Ventures to Connect Brands with Texas Fans](https://soundsprofitable.com/press-release/austin-radio-icon-jeff-ward-teams-with-backyard-ventures-to-connect-brands-with-texas-fans/) - March 23, 2026 – Austin, TX – Backyard Ventures has partnered with The Jeff Ward Show, bringing Austin radio icon Jeff Ward’s daily talk show into its creator roster and managing exclusive brand opportunities across the show’s audio and digital channels. Jeff Ward is a Texas media legend, delivering smart, irreverent, and thought-provoking commentary on - [Nomono Appoints Owen Grover as General Manager, U.S. Digital Audio Veteran to Spearhead U.S. Market Development](https://soundsprofitable.com/press-release/nomono-appoints-owen-grover-as-general-manager-u-s-digital-audio-veteran-to-spearhead-u-s-market-development/) - New York – March 23rd, 2026: Nomono, a leader in audio capture and processing technology, announced the appointment of Owen Grover to the newly created role of General Manager, U.S. With more than 25 years experience leading digital, audio, and mobile platforms, Grover brings expertise, deep industry relationships, and passion for storytelling to the position. - [Goalhanger Launches ‘The Accelerator’](https://soundsprofitable.com/press-release/goalhanger-launches-the-accelerator/) - A serious investment in creative ambition. The Accelerator supports standout creators across entertainment, lifestyle, sport, politics, science & tech, and finance. A three-month creative business incubator designed to give high potential creators what most never get: time, funding and meaningful access. Goalhanger, one of the world’s fastest-growing media and production companies, today launches The Accelerator - [Nomono Unveils Audio/Video Sync at SXSW to Expand Into a Full-Stack Creator Workflow](https://soundsprofitable.com/press-release/nomono-unveils-audio-video-sync-at-sxsw-to-expand-into-a-full-stack-creator-workflow/) - New cloud capability syncs professional microphone audio to video and enhances it inside Nomono Studio Cloud to reduce production friction for video-first creators March 23, 2026 – Nomono, a leader in audio capture and processing technology, announced the launch of Audio/Video Sync inside Nomono Studio Cloud. The new capability transforms Nomono’s award-winning integrated audio production - [Quill Named One of Canada’s Top Growing Women-Led Companies for Second Consecutive Year](https://soundsprofitable.com/press-release/quill-named-one-of-canadas-top-growing-women-led-companies-for-second-consecutive-year/) - Quill, a leading branded podcast agency, has been recognized on The Globe and Mail’s 2026 ranking of Canada’s Top Growing Women-Led Companies for the second year in a row, earning the #22 position out of 44 companies recognized nationwide. The annual list spotlights women-led businesses that have demonstrated exceptional revenue growth over the past three - [PodcastOne (Nasdaq: PODC) Renews Exclusive Rights and Distribution Agreement with A+E Networks for Podcasts Cold Case Files, I Survived, American Justice, City Confidential and Ancient Aliens](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-renews-exclusive-rights-and-distribution-agreement-with-ae-networks-for-podcasts-cold-case-files-i-survived-american-justice-city-confidential-and-ancient-aliens/) - Total Combined Downloads Across All Five Podcasts Tops 200 Million With Over 1,100 Episodes Produced Los Angeles, CA - March 19, 2026 - PodcastOne (Nasdaq: PODC), a leading publisher and podcast sales network, announced today that it has extended its agreement with A+E Networks for the exclusive sales and distribution rights to five popular podcasts - [Focus 360 Names Becky Pettersen Head of Sales Planning, Expands Dashboard Technology to Optimize Radio and Creator Campaigns](https://soundsprofitable.com/press-release/focus-360-names-becky-pettersen-head-of-sales-planning-expands-dashboard-technology-to-optimize-radio-and-creator-campaigns/) - Westport, CT — Focus 360 LLC has appointed Becky Pettersen as Director of Sales Planning as part of the company’s enhanced campaign planning, optimization, and execution across its radio and creator networks. The hire comes as Focus 360 rolls out expanded dashboard technology designed to facilitate campaign management and performance monitoring and to streamline operations. - [Podcast Industry Insights Relaunches with Deeper Data, 7-Year Historical Charts, and New Apple Podcasts Category Explorer](https://soundsprofitable.com/press-release/podcast-industry-insights-relaunches-with-deeper-data-7-year-historical-charts-and-new-apple-podcasts-category-explorer/) - The free, independent resource for podcast industry statistics gets a complete rebuild, including more history, more insights, and no paywall. Podcast Industry Insights, the independent source for free podcast-industry data and statistics, today announced the completion of a full rebuild and relaunch at podcastindustryinsights.com. The site, created by Daniel J. Lewis in November 2018, now - [Acast becomes the first global platform to join Spain’s Audio Academy](https://soundsprofitable.com/press-release/acast-becomes-the-first-global-platform-to-join-spains-audio-academy/) - Acast, the world’s largest pure-play podcast company, has joined the Academia de las Artes, las Ciencias y la Industria del Audio en Español (Spain’s Audio Academy), becoming the first global platform in the sector to become a member of the organisation. With this step, Acast aligns with the objectives of the Audio Academy, established in - [Helios Media Launches as a Dedicated Podcast Network](https://soundsprofitable.com/press-release/helios-media-launches-as-a-dedicated-podcast-network/) - Powered by Radio America's Three Decades of Syndication Reach The Network Behind ‘The Dana Show’ and ‘Chicks On The Right’ Expands WASHINGTON, D.C. – Radio America - a spoken-word media network that serves 700+ radio stations across America - announced the launch of Helios Media: a dedicated podcast network built to develop, distribute, market and monetize the next generation of podcast content. - [Spotify Marks 5 Years of EQUAL With “EQUAL: The Podcast” and Global Events](https://soundsprofitable.com/press-release/spotify-marks-5-years-of-equal-with-equal-the-podcast-and-global-events/) - In 2021, we launched EQUAL, a program designed to address an industry reality that persists: women artists, songwriters, and producers too often face fewer opportunities, less visibility, and unequal access throughout their careers. What began as a dedicated space on Spotify to amplify women’s voices has grown into something bigger: a global community that shows up - [New Limited Series 'Blood Will Tell' Debuts from Audible and Campside Media](https://soundsprofitable.com/press-release/new-audible-limited-series-blood-will-tell-debuts-from-audible-and-campside-media/) - When a birthday party in suburban San Jose turns deadly, 18-year-old identical twins are arrested for suspected murder. One brother spends nearly two years in jail before the truth comes out: authorities locked up the wrong twin. How could one brother let his twin take the fall? And why would the other sacrifice his freedom - [New Limited Series Hysteria Explores the Basketball Moments That Shaped the Game](https://soundsprofitable.com/press-release/new-limited-series-hysteria-explores-the-basketball-moments-that-shaped-the-game/) - INDIANAPOLIS, IN — March 18, 2026 — Just in time for March Madness, Visit Indy today launches Hysteria, a new limited series that dives into the stories, players, and moments that transformed the game of basketball. Rooted in Indiana, the state that helped define basketball culture, Hysteria brings listeners inside some of the sport’s most - [Sport Social Partners with The Charles Tyrwhitt Sports Book Awards to Sponsor New Sports Podcast of the Year Award](https://soundsprofitable.com/press-release/sport-social-partners-with-the-charles-tyrwhitt-sports-book-awards-to-sponsor-new-sports-podcast-of-the-year-award/) - Submissions are now open for the inaugural Sports Podcast of the Year award at the prestigious Charles Tyrwhitt Sports Book Awards, with Sport Social Podcast Network announced as the official partner and sponsor of the category. The new award celebrates the very best in sports podcasting. From insightful analysis and investigative interviews to entertaining, personality-led - [iHeartMedia Celebrates the Best in Podcasting During the Eighth Annual iHeartPodcast Awards Live at SXSW](https://soundsprofitable.com/press-release/iheartmedia-celebrates-the-best-in-podcasting-during-the-eighth-annual-iheartpodcast-awards-live-at-sxsw/) - Hosted by Ego Nwodim, the event also included Will Ferrell and special guest presenters Eric Andre, Jennie Garth, Lele Pons, Karen Kilgariff and Georgia Hardstark, Iliza Shlesinger, Rider Strong and more Jay Shetty, Terry Gross and Hrishikesh Hirway honored with Icon Awards NEW YORK AND AUSTIN – March 16, 2026 – Monday night, the 2026 iHeartPodcast Awards - [Daylight Taps Barometer to Supercharge Monetization Across Audio & Video Network](https://soundsprofitable.com/press-release/daylight-taps-barometer-to-supercharge-monetization-across-audio-video-network/) - Daylight Media, a pioneering creator-focused venture that provides distribution and monetization for industry-defining creators in audio and video—such as Shawn Ryan, Chris Cuomo, and Jon Stewart—today announced a strategic partnership with Barometer. As the premier third-party brand suitability and contextual targeting solution for the next generation of premium media, Barometer will enable Daylight to scale - [Podcast Movement Evolutions Announces Return to SXSW for 2027](https://soundsprofitable.com/press-release/podcast-movement-evolutions-announces-return-to-sxsw-for-2027/) - Three-day event brought creators, platforms, brands, advertisers, journalists, and entertainers together in the heart of Austin, TX Dallas, TX – March 16, 2026 – Podcast Movement, the leading event series shaping the future of the podcast industry, announced at SXSW this past weekend that the annual Podcast Movement Evolutions event will return to the world-renowned - [YMH Studios Partners with Magellan AI to Make Full Ad Attribution Free for All Advertisers and Agencies, Network-Wide](https://soundsprofitable.com/press-release/ymh-studios-partners-with-magellan-ai-to-make-full-ad-attribution-free-for-all-advertisers-and-agencies-network-wide/) - First-of-its-kind partnership covers audio, video, and streaming attribution at zero cost to buyers, absorbing the industry’s biggest ad-deal friction point entirely YMH Studios today announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available permanently free for every advertiser and agency running campaigns across the YMH Studios network. Effective immediately, attribution coverage - [Pushkin Industries and BBC Studios Partner For First Time on New Podcast Big Lives - Profiling Cultural Icons Past and Present](https://soundsprofitable.com/press-release/pushkin-industries-and-bbc-studios-partner-for-first-time-on-new-podcast-big-lives-profiling-cultural-icons-past-and-present/) - Announced today at South by South West in Austin, Pushkin Industries and BBC Studios are partnering for the first time to launch Big Lives, a new podcast that will tap into the BBC’s extensive archive to profile iconic figures who have shaped our culture. The weekly show, co-hosted by Kai Wright (WNYC’s Notes from America) and Emmanuel Dzotsi (Serial, Reply All, This American Life), launches globally - [In Good Company: Companion Announces Premiere Slate of Creator-Led Shows Exploring Culture, Connection, and the Human Experience](https://soundsprofitable.com/press-release/in-good-company-companion-announces-premiere-slate-of-creator-led-shows-exploring-culture-connection-and-the-human-experience/) - Slate Features Rainn Wilson, Christiana Mbakwe Medina, Andy Grammer, Richard Roeper, Topaz Adizes, Minaa B., and more LOS ANGELES, CA (March 10, 2026) — Companion today unveiled its first slate of audio and video podcasts featuring renowned storytellers, artists, and thinkers who are expanding the cultural conversation around creativity, identity, relationships, and personal growth. Rooted - [Airwave Announces Creator-Led Tours in Partnership with Like Minds Travel](https://soundsprofitable.com/press-release/airwave-announces-creator-led-tours-in-partnership-with-like-minds-travel/) - Airwave podcast network has announced Airwave Journeys, an exclusive partnership between Airwave and Laura Hart’s Like Minds Travel to provide Airwave’s podcasters with paid, creator-led travel tours. Airwave Journeys is the latest initiative in the network’s expansion and diversification of its podcast monetization offerings to include not just traditional advertising sales, but also book publishing, - [Airwave Signs Exclusive Deal with The Daily Blast from The New Republic](https://soundsprofitable.com/press-release/airwave-signs-exclusive-deal-with-the-daily-blast-from-the-new-republic/) - March 13, 2026 - Airwave has signed an exclusive distribution, monetization, and marketing deal with The Daily Blast with Greg Sargent, the daily news and politics podcast from The New Republic. Launched in 2024, The Daily Blast with Greg Sargent is the flagship podcast of The New Republic, one of the most respected news organizations - [Global CEOs on Building Advantage in the Age of AI: Bain & Company Launches Winning with AI](https://soundsprofitable.com/press-release/global-ceos-on-building-advantage-in-the-age-of-ai-bain-company-launches-winning-with-ai/) - What does it truly take to turn AI ambition into enterprise-wide impact? How are today’s most influential leaders navigating the technical, organizational, and human challenges of transformation? Winning with AI, a new podcast from Bain & Company, brings listeners inside candid conversations with global CEOs who are at the frontlines of using AI to drive - [The Clark Howard Show partners with Airwave](https://soundsprofitable.com/press-release/the-clark-howard-show-partners-with-airwave/) - Airwave has signed an exclusive distribution, monetization, and marketing deal with The Clark Howard Podcast, one of the longest-running and most respected personal finance shows hosted by a true audio industry legend. Launched in 2006, The Clark Howard Show has empowered countless listeners to take control of their personal finances by providing money-saving tips, consumer - [The Podcast Show appoints Steve Ackerman as Non-Executive Director](https://soundsprofitable.com/press-release/the-podcast-show-appoints-steve-ackerman-as-non-executive-director/) - Ackerman joins to support the event’s commercial partnerships, UK market strategy and expansion plans Friday 13th March 2026 | London, UK – The Podcast Show, the biggest international festival for the podcast industry, today announces that Steve Ackerman has joined its board as a Non-Executive Director. Ackerman brings more than three decades of experience across - [U.S. Podcast and Online Audio Consumption Reach Record Highs; Generative AI Being Adopted in Massive Numbers](https://soundsprofitable.com/press-release/u-s-podcast-and-online-audio-consumption-reach-record-highs-generative-ai-being-adopted-in-massive-numbers/) - Download The Infinite Dial® 2026 Presentation >> U.S. podcast and online audio consumption have reached all-time highs, according to The Infinite Dial® 2026, released by Edison Research at SSRS with support from SiriusXM Media. Presented by Megan Lazovick, Vice President of Edison Research at SSRS, with James Cridland, Editor of Podnews, the study provides critical insights into digital media behaviors, and, debuting this year, generative AI adoption - [Airwave Signs Longevity Expert Dave Asprey’s The Human Upgrade](https://soundsprofitable.com/press-release/airwave-signs-longevity-expert-dave-aspreys-the-human-upgrade/) - Airwave has signed an ad sales and promotion deal with longevity expert and 4X NY Times bestselling author Dave Asprey’s The Human Upgrade: Biohacking for Longevity and Performance. A top 100 podcast, The Human Upgrade (formerly Bulletproof Radio) is a masterclass in biohacking, longevity, and performance optimization from Dave Asprey, the creator of the biohacking movement and founder - [Libsyn Hits Record Creator Payouts and Launches ‘Libsyn Audience Network’ Amid Surging Advertiser Demand](https://soundsprofitable.com/press-release/libsyn-hits-record-creator-payouts-and-launches-libsyn-audience-network-amid-surging-advertiser-demand/) - DALLAS – March 11, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), a leading platform for creators and advertisers, announced record growth in creator payouts, accelerating advertiser demand, and strong upfront commitments entering 2026 – reinforcing its position as an independent, creator-first force in podcasting. The company also introduced the Libsyn Audience Network (LAN), a scaled - [CoHost Launches Show Analytics Manager on Prefix to Give Brands Deeper Insights Without Switching Hosts](https://soundsprofitable.com/press-release/cohost-launches-show-analytics-manager-on-prefix-to-give-brands-deeper-insights-without-switching-hosts/) - CoHost, the podcast analytics and audience insights platform, announced the launch of Show Analytics Manager on its Prefix product. The new feature brings CoHost’s analytics experience to users who host their podcasts elsewhere but want a centralized, consistent view of performance. With Show Analytics Manager, brands and podcasters can now access dashboards covering: Downloads: Track - [NextAud.io Announces Exclusive Agreement with AdsWizz to Sell Streaming and Podcast Inventory in MENA Region](https://soundsprofitable.com/press-release/nextaud-io-announces-exclusive-agreement-with-adswizz-to-sell-streaming-and-podcast-inventory-in-mena-region/) - Dubai, UAE – NextAud.io today announced that it has entered into an agreement with AdsWizz Inc. to become AdsWizz’s exclusive sales representative for advertising on streaming and podcasts in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Egypt. In addition, NextAud.io is now AdsWizz’s preferred reseller for this inventory in Japan, Singapore, - [More Influential Than Influencers: How Podcasting is Redefining Media Impact in Singapore](https://soundsprofitable.com/press-release/more-influential-than-influencers-how-podcasting-is-redefining-media-impact-in-singapore/) - Acast, the global authority in podcasting, today shares new data showing Singapore has become a frontrunner in the global shift in media from reach to resonance. The findings, a new release from Acast’s Podcast Pulse dataset, highlight Singapore as a key indicator of the future of the trust economy. Reflecting a broader evolution in the - [NumberEight and SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe](https://soundsprofitable.com/press-release/numbereight-and-soundcast-partner-to-power-smarter-privacy-first-podcast-advertising-across-europe/) - NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetization platform connecting premium international podcast publishers across Europe and the US with global advertisers. As part of its continued investment in data-driven audio solutions, SoundCast is integrating NumberEight’s predictive audience technology into its infrastructure, activating NumberEight’s Affinity Audiences across its - [Lemonada Media Partners with Charles Barkley’s Round Mound Media and Justin Hartley’s ChangeUp Productions to Launch New Podcast](https://soundsprofitable.com/press-release/lemonada-media-partners-with-charles-barkleys-round-mound-media-and-justin-hartleys-changeup-productions-to-launch-new-podcast/) - Lemonada Media, the award-winning independent podcast network, together with Charles Barkley and Marc Perman’s Round Mound Media and Justin Hartley’s ChangeUp Productions, today announced “So U Think U Can Sports?,” a new original audio and video podcast joining the network’s lineup of hit shows. The 10-episode series is created and hosted by writer and comedian - [The Really Very Crunchy Podcast signs with Airwave](https://soundsprofitable.com/press-release/the-really-very-crunchy-podcast-signs-with-airwave/) - Airwave has signed an exclusive distribution, monetization, and marketing deal with The Really Very Crunchy Podcast, one of the fastest growing podcasts in the parenting category. On The Really Very Crunchy Podcast, crunchy comedy duo Jason and Emily Morrow dive into the hilariously contrasting worlds of a crunchy mom and her not-as-crunchy husband. Each episode, they explore - [BBC Studios set to partner with Bauer Media Audio in first of its kind commercial deal in seven European markets](https://soundsprofitable.com/press-release/bbc-studios-set-to-partner-with-bauer-media-audio-in-first-of-its-kind-commercial-deal-in-seven-european-markets/) - Hamburg/London, 9 March 2026 – BBC Studios announced today that it is partnering, for the first time, with Bauer Media Audio on a commercial deal that will see Bauer Media Audio become the exclusive third-party representative to sell BBC Studios podcast advertising in seven European markets. Bauer Media Audio will now serve advertisers across Sweden, Norway, Denmark, Finland, Poland, - [Podstock Launches ‘Agent’, an AI Assistant for Podcast Analytics & Operations](https://soundsprofitable.com/press-release/podstock-launches-agent-an-ai-assistant-for-podcast-analytics-operations/) - The first agentic solution for podcast businesses brings leading edge AI automation to analytics, planning, and campaign execution March 10, 2026 – New York, New York – Podstock, the leading multi-platform analytics and management solution, today announced the launch of Agent, a new AI-powered assistant designed specifically for podcast operations teams. Built directly into the - [Audio producer and former award-winning public radio journalist launches election year podcast focused on Maine voters](https://soundsprofitable.com/press-release/audio-producer-and-former-award-winning-public-radio-journalist-launches-election-year-podcast-focused-on-maine-voters/) - Audio producer and former award-winning public radio journalist launches election year podcast focused on Maine voters Unorganized Territory to tell stories of voting, elections, the 2026 midterms, and America’s political moment through the voices of voters in villages, towns and cities across the nation’s most rural state Belfast, Maine – Unorganized Territory, a new bi-weekly - [First BBC Podcast available commercially under new policy](https://soundsprofitable.com/press-release/first-bbc-podcast-available-commercially-under-new-policy/) - Significant Productions and Audio Always have announced an exciting new chapter for the award-winning Elis James and John Robins, with the podcast becoming available for commercial sponsorship and advertising from 7th April 2026. The move follows the publication last year of an updated BBC Audio Release Policy, which allows independent producers to commercialise titles that - [Podimo Expands International Studios Division and Strengthens Its Executive Leadership to Drive Next Phase of Growth](https://soundsprofitable.com/press-release/podimo-expands-international-studios-division-and-strengthens-its-executive-leadership-to-drive-next-phase-of-growth/) - Copenhagen/London: Tuesday March 10th 2026: Podimo, Europe’s leading podcast subscription platform, today announced a series of strategic developments as it continues to scale its international business, strengthening both its global content arm, Podimo Studios, and its senior leadership team. As part of this next phase of growth, Podimo has entered into a new partnership with arc.studio, one - [National Park After Dark Joins the fwd. network, Expanding Its Female-Led True Crime Portfolio](https://soundsprofitable.com/press-release/national-park-after-dark-joins-the-fwd-network-expanding-its-female-led-true-crime-portfolio/) - AdLarge and the fwd. network today announced that the hit podcast National Park After Dark has joined the network’s growing roster of women-led shows, further strengthening its powerful true crime collection. Co-hosted by Danielle LaRock and Cassie Yahnian, National Park After Dark takes listeners far beyond scenic overlooks and postcard views to uncover the darker - [Noel Miller's TMG Studios Adds Tanner Devore's Tangent to Growing Podcast Slate](https://soundsprofitable.com/press-release/noel-millers-tmg-studios/) - The addition underscores TMG’s continued investment in next-generation comedy voicesTMG Studios content can be found at WEBSITE & YOUTUBE TANGENT With Tanner can be found on all podcast platforms including Apple Podcasts, Spotify, and YouTube. LOS ANGELES – Monday, March 9, 2026 – Today, queer actor and comedy creator Tanner Devore, known to his 1.5M followers as Tannertan36, joins TMG Studios as his podcast TANGENT becomes the latest addition - [The History Chicks partners with Airwave](https://soundsprofitable.com/press-release/the-history-chicks-partners-with-airwave/) - The History Chicks has signed an exclusive deal with Airwave podcast network that includes distribution, monetization, and marketing of the popular history show. The History Chicks’ podcast The Recappery will also move to Airwave. Since 2011, Beckett Graham and Susan Vollenweider aka the “History Chicks” have continued to bring the hidden stories of women in history to light. With over - [Fearless Journalist & Zeteo Founder Mehdi Hasan Enters Advertising Partnership with Libsyn for Two Flagship Podcasts](https://soundsprofitable.com/press-release/fearless-journalist-zeteo-founder-mehdi-hasan-enters-advertising-partnership-with-libsyn-for-two-flagship-podcasts/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced a one-year advertising partnership with award-winning British-American journalist, broadcaster, author, and Zeteo founder Mehdi Hasan for two of his flagship podcasts: Mehdi Unfiltered and We’re Not Kidding Mehdi & Friends. Under the agreement, Libsyn will monetize both podcasts, connecting premium advertisers - [StreamGuys Expands Ultra-Low Latency Streaming for In-Venue Sports Experience](https://soundsprofitable.com/press-release/streamguys-expands-ultra-low-latency-streaming-for-in-venue-sports-experience/) - BAYSIDE, CALIFORNIA, March 4, 2026 — – StreamGuys will unveil significant enhancements to its Ultra-Low Latency Streaming (ULLS) technology at NAB Show 2026 (April 19–22, Las Vegas Convention Center), expanding the in-venue simulcast experience for sports fans while opening new revenue opportunities for clubs and broadcasters. Originally introduced in 2024, StreamGuys’ ULLS service eliminates traditional streaming - [Cult hit comedy podcast The Aunty Donna Podcast returns to Acast in new partnership](https://soundsprofitable.com/press-release/cult-hit-comedy-podcast-the-aunty-donna-podcast-returns-to-acast-in-new-partnership/) - Acast today announced that The Aunty Donna Podcast, the cult hit show from celebrated Australian comedy outfit Aunty Donna, has returned to Acast. The podcast rejoins the platform alongside The Grouse House Podcast Network, consolidating one of Australia’s most exciting independent comedy collectives under one roof. For more than a decade, Aunty Donna has built a - [PodcastOne Acquires Four Podcasts in Multi-Year Deals Bringing Network Total to 208](https://soundsprofitable.com/press-release/podcastone-acquires-four-podcasts-in-multi-year-deals-bringing-network-total-to-208/) - PodcastOne (Nasdaq: PODC), a leading publisher and podcast sales network, announced today that it has acquired multi-year exclusive sales and distribution rights to podcasts No Filter with host Zack Peter, Wellness Cafe with host Trinity Tondeleir, Daddy Issues with Violet Benson and Michelle Collins’ eponymous podcast, Michelle Collins. “PodcastOne is dedicated to our quest to - [Understood.org Launches “Everyone Gets a Juice Box,” a Podcast for Parents of Neurodivergent Kids](https://soundsprofitable.com/press-release/understood-org-launches-everyone-gets-a-juice-box-a-podcast-for-parents-of-neurodivergent-kids/) - New, ad-free video podcast offers a space for parents to connect about the challenges, triumphs and questions that come with raising kids who learn and think differently. NEW YORK, March 3, 2025 — Understood.org, a leading nonprofit organization supporting the 70 million people in the U.S. who have learning and thinking differences, such as ADHD - [Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets](https://soundsprofitable.com/press-release/pod-digital-media-expands-growth-audience-marketplace-for-brands-in-30-markets/) - Multi-year partnership with One Venture Group offers brands scaled access to high-value cultural audiences nationwide NEW YORK — March 5, 2026 — Pod Digital Media (PDM), the first and largest cultural content hub in podcasting, today announced a multi-year partnership with One Venture Group to expand its growth audience marketplace, deepening its ability to - [Headliner Launches Social Media Scheduler, An All-in-One Tool Built for Creators](https://soundsprofitable.com/press-release/headliner-launches-social-media-scheduler-an-all-in-one-tool-built-for-creators/) - Headliner releases new Social Media Scheduling Tool that allows podcasters to create and share video content across social media and YouTube in one, simple workflow. Headliner is excited to announce the release of Social Media Scheduling. Social Media Scheduling offers podcasters and video creators an all-in-one tool for content creation and distribution. Now, with Headliner, - [Podscribe Launches AI Chatbot and Introduces YouTube SmartModeling to Improve Podcast & Video Ad Measurement](https://soundsprofitable.com/press-release/podscribe-launches-ai-chatbot-and-introduces-youtube-smartmodeling-to-improve-podcast-video-ad-measurement/) - Podscribe, the leading attribution and analytics platform for podcast and streaming media advertising, today announced two major product innovations: a new AI-powered chatbot designed to turn podcast data into actionable insights, and YouTube SmartModeling, an advanced attribution approach that improves how conversions from YouTube simulcast ads are measured. Both features were first previewed earlier this - [Frequency and Flightpath Join Forces to Streamline Podcast Monetization](https://soundsprofitable.com/press-release/frequency-and-flightpath-join-forces-to-streamline-podcast-monetizationnew-integration-supports-the-expansion-of-frequencys-premium-publisher-network-creating-a-more-transparent-and-scalable/) - Frequency and Flightpath today announced a strategic partnership that lays the foundation for an industry-wide solution to unsold podcast inventory. The integration allows individual networks to connect Flightpath’s predictive planning and inventory intelligence directly into Frequency’s Premium Publisher Network (PPN) marketplace - a curated marketplace designed to bring greater clarity, scale, and revenue opportunity to premium podcast inventory. Together, they - [February 2026 Podscribe Rankings: Continued Dominance at the Top, Breakout Podcast Show Growth, and Major Advertiser Surges](https://soundsprofitable.com/press-release/february-2026-podscribe-rankings-show-continued-dominance-at-the-top-breakout-podcast-show-growth-and-major-advertiser-surges/) - The February 2026 Podscribe Rankings highlight continued stability among top-performing podcast shows alongside notable breakouts, competitive shifts among publishers, and aggressive new ad spend from major brands. While the leaders remain firmly in place, February’s data reveals meaningful movement just below the surface. Podcast Highlights: Crime Junkie, The Daily, and The Mel Robbins Podcast continue - [Audible Expands Subscription Offerings with Launch of Standard Membership Plan](https://soundsprofitable.com/press-release/audible-expands-subscription-offerings-with-launch-of-standard-membership-plan/) - Audible, the leading provider of premium audio storytelling, today announced the launch of its new Standard membership plan in the United States, the United Kingdom, Canada, Australia, Germany and France. This offering expands flexibility and access to the audio format, the fastest growing in publishing, featuring one audiobook per month from Audible’s unmatched catalog plus - [Podcast Movement Evolutions at SXSW Expands Star-Studded Lineup with Penn Badgley, Sean Astin, and Apple Podcasts](https://soundsprofitable.com/press-release/podcast-movement-evolutions-at-sxsw-expands-star-studded-lineup-with-penn-badgley-sean-astin-and-apple-podcasts/) - New programming highlights the convergence of podcasting, video, and creator-led media Dallas, TX – March 4, 2026 – Podcast Movement and Sounds Profitable today announced additional headline talent and major programming updates for Podcast Movement Evolutions at SXSW, taking place March 13–15 at the Sky Box in downtown Austin. The expanded lineup reinforces the event’s - [The Plotpoint Launches with Patricia Cornwell Ahead of ‘Scarpetta’ Premiere](https://soundsprofitable.com/press-release/the-plotpoint-launches-with-patricia-cornwell-ahead-of-scarpetta-premiere/) - Cleveland, OH - Evergreen Podcasts launches The Plotpoint, an author-interview podcast hosted by award-winning filmmaker and author Leslie Zemeckis and bestselling author Sara DiVello. Each episode delivers powerful conversations with internationally acclaimed authors, distilled into just 20 minutes of writing wisdom and creative inspiration. The Plotpoint premieres March 4, 2026 with new episodes releasing monthly - [Excellence, Actually Joins Backyard Ventures to Expand Premium Brand Partnerships](https://soundsprofitable.com/press-release/excellence-actually-joins-backyard-ventures-to-expand-premium-brand-partnerships/) - March 03, 2026 – Austin, TX – Backyard Ventures has been named the exclusive brand partnerships representative for excellence, actually, the podcast from The Growth Equation. The Austin-based agency will oversee all premium sponsor integrations across the show's audio and digital platforms, marking the first time the podcast has opened its inventory to brand partners - [Audacy Creator Lab Expands Distribution Tools with New YouTube Integration](https://soundsprofitable.com/press-release/audacy-creator-lab-expands-distribution-tools-with-new-youtube-integration/) - Audacy today announced that Creator Lab – its free hosting platform where podcasters are paid for dynamic ads – now enables creators to directly distribute to their YouTube accounts. The new feature allows creators to publish true, long-form video versions of their podcast episodes to YouTube. At the same time, creators continue to distribute and monetize their audio - [Magellan AI Integrates Nielsen DMA® Data to Bring Local Market Measurement to Podcast Attribution](https://soundsprofitable.com/press-release/magellan-ai-integrates-nielsen-dma-data-to-bring-local-market-measurement-to-podcast-attribution/) - Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – March 3, 2026 – Nielsen, a global leader in audience measurement, data and analytics, today announced that Magellan AI, the leader in podcast advertising intelligence and measurement, has licensed and integrated Nielsen’s proprietary DMA® - [Goalhanger: over three million views, streams and downloads in 48 hours](https://soundsprofitable.com/press-release/goalhanger-over-three-million-views-streams-and-downloads-in-48-hours/) - In the immediate aftermath of confirmation that Iran’s Supreme Leader, Ali Khamenei, had been killed following US and Israeli strikes, Goalhanger’s political and intelligence teams mobilised at speed, releasing emergency live episodes of The Rest Is Politics, The Rest Is Politics: US and The Rest Is Classified. Across Saturday and Sunday, the four emergency episodes - [Oxford Road Announces The Indie PaC Awards: The First Awards Show Exclusively for Independent Podcasters and Creators](https://soundsprofitable.com/press-release/oxford-road-announces-the-indie-pac-awards-the-first-awards-show-exclusively-for-independent-podcasters-and-creators/) - Inaugural ceremony at SXSW 2026 will honor the creators who built this industry without network backing AUSTIN, TX — Oxford Road, the world's largest podcast advertising agency, today announces the Independent Podcast and Creator Awards (Indie PaC Awards), the first awards dedicated exclusively to honoring independent podcasters and creators. The ceremony will be hosted by - [Focus 360 Names Karen Henderson Senior VP of Sales](https://soundsprofitable.com/press-release/focus-360-names-karen-henderson-senior-vp-of-sales/) - Westport, CT — Focus 360 LLC has appointed Karen Henderson as Senior Vice President of Sales, bringing seasoned broadcast leadership and multi-platform sales expertise to the company’s expanding radio and creator-driven portfolio. Henderson joins Focus 360 adding her experience from Katz Media Group, where she was a driving force for revenue and new business development for both the Western - [Noiser to Launch Real Vikings, Narrated by Game of Thrones Star, Iain Glen](https://soundsprofitable.com/press-release/noiser-to-launch-real-vikings-narrated-by-game-of-thrones-star-iain-glen/) - Award winning podcast network Noiser is launching Real Vikings, a 10-episode series narrated by acclaimed British actor Iain Glen (Game of Thrones, Downton Abbey). Premiering on March 10th, the series uncovers the bold true stories behind one of history’s most fascinating cultures, the Vikings. With its focus on myth-busting and fresh historical insight, Real Vikings - [Edison Research to present The Infinite Dial 2026](https://soundsprofitable.com/press-release/edison-research-to-present-the-infinite-dial-2026/) - Glen Mills, PA – February 26, 2026 – Edison Research, now a part of SSRS, announces that The Infinite Dial® 2026 with support from SiriusXM Media, will be presented in a webinar on Thursday, March 12 at 2pm ET. The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. - [Okayplayer’s 2x Webby Award-Winning Podcast The Almanac Of Rap Announces Season 4, Launching February 26th](https://soundsprofitable.com/press-release/okayplayers-2x-webby-award-winning-podcast-the-almanac-of-rap-announces-season-4-launching-february-26th/) - From Audible Treats: Host Donwill Continues To Unearth Gems and Probe The Minds of Talented Guests, Including Bun B, Raekwon, Havoc, 9th Wonder, and Many More. Presented by Okayplayer, the Freewheeling, Deep-Diving Podcast About Hip-Hop History and Trends Airs Weekly On Thursdays Critical Praise: WEBBY AWARD WINNER 2025 - EXPERIMENTAL INNOVATION WEBBY AWARD WINNER 2023 - [Softcore History Joins Backyard Ventures' Roster, Bringing Comedic History to Premium Brand Partners](https://soundsprofitable.com/press-release/softcore-history-joins-backyard-ventures-roster-bringing-comedic-history-to-premium-brand-partners/) - February 26, 2026 – Austin, TX – Backyard Ventures announced today that Softcore History, the comedic history podcast hosted by Rob Fox and Dan Regester, has been added to the company's growing portfolio of creator partners. Backyard Ventures will act as the exclusive representative for premium brand partnerships across the show's audio and digital platforms. - [Podcast Movement Announces First-Ever New York City Flagship Event at Terminal 5](https://soundsprofitable.com/press-release/podcast-movement-announces-first-ever-new-york-city-flagship-event-at-terminal-5/) - From September 14 to 18, 2026 Business, Buyers, and Creators Converge in the Big Apple Dallas, TX – February 26, 2026 – Podcast Movement and Sounds Profitable today announced that the flagship annual conference, Podcast Movement, will take place in New York City for the first time, hosted at the iconic Terminal 5 from September - [Independent Australian kids podcast reaches 2.47M global monthly listens and launches Silly Stories Spectacular Live Show](https://soundsprofitable.com/press-release/independent-australian-kids-podcast-reaches-2-47m-global-monthly-listens-and-launches-silly-stories-spectacular-live-show/) - Independent Australian Kids Podcast Builds Global Momentum as Family Audio Surges MELBOURNE, AUSTRALIA - 27 February 2026 - Independently created children’s podcast Silly Stories for Kids, founded by Australian storyteller Sam Ramsden, continues to gain global momentum, recording 2.47 million listens, 1.373 million downloads and more than 21.8 million listening minutes over the past 30 days. - [Maggie Sellers Reum’s ‘Hot Smart Rich’ Unveils Bold New Brand World For Season Two](https://soundsprofitable.com/press-release/maggie-sellers-reums-hot-smart-rich-unveils-bold-new-brand-world-for-season-two/) - Maggie Sellers Reum’s ‘Hot Smart Rich’ Unveils Bold New Brand World For Season Two FlightStory-backed Hot Smart Rich launches its most ambitious season yet alongside a full rebrand, a brand new studio and an opening episode with one of the most-followed female voices in finance, Codie Sanchez. [LOS ANGELES, Wednesday 25th February 2026] ICYMI, Hot - [Romesh Ranganathan pushes video-first podcast strategy forward with Ranga Bee and Platform Media](https://soundsprofitable.com/press-release/romesh-ranganathan-pushes-video-first-podcast-strategy-forward-with-ranga-bee-and-platform-media/) - Ranga Bee today announces it is taking over production of Wolf & Owl, the hit podcast hosted by Romesh Ranganathan and Tom Davis, to expand and enhance its video offering, with Platform Media driving commercial growth. Wolf & Owl has spent the past five years becoming a firm audio favourite. The podcast pairs comedians Tom - [OkayAfrica's 'Afrobeats Intelligence' Podcast, Hosted by Joey Akan, Returns for Season 5](https://soundsprofitable.com/press-release/okayafricas-afrobeats-intelligence-podcast-hosted-by-joey-akan-returns-for-season-5/) - The new season of Afrobeats Intelligence, hosted by leading voice in African music. Joey Akan, will feature new interviews with Shallipopi, Wale, Sarz, Ladipoe, Kcee, Joshua Baraka, BOJ, Aniko and many more. Afrobeats Intelligence Season 5 is presented by OkayAfrica and sponsored by Martell. LAGOS, NIGERIA - (February 13th, 2026) OkayAfrica, the most trusted home - [Comedy Meets Culture: Jess a Couple Things Partners With Backyard Ventures](https://soundsprofitable.com/press-release/comedy-meets-culture-jess-a-couple-things-partners-with-backyard-ventures/) - February 25, 2026 – Austin, TX – Backyard Ventures announced today an exclusive partnership with Jess A Couple Things, the pop culture comedy show hosted by media personality Jessie Woo. With over 1 million Instagram followers and a strong presence across social media, YouTube, and podcast platforms, Jessie brings a highly engaged, multi-platform audience to - [iHeartMedia and Charlamagne Tha God Announce the Fourth Annual Black Effect Podcast Festival Presented by State Farm® on April 25 at Pullman Yards in Atlanta](https://soundsprofitable.com/press-release/iheartmedia-and-charlamagne-tha-god-announce-the-fourth-annual-black-effect-podcast-festival-presented-by-state-farm-on-april-25-at-pullman-yards-in-atlanta/) - Hosted by Charlamagne Tha God and DJ Envy of The Breakfast Club with Loren LoRosa, The Event will Feature Live Podcast Tapings From Hit Shows and Panel Discussions Featuring Ian Dunlap, Carlos King and more Tickets sales begin March 12 ATLANTA – February 25, 2026 – iHeartMedia and Charlamagne Tha God today announced the return of the Black - [Irish Sporting Icons Reunite for New Podcast, It’s There!](https://soundsprofitable.com/press-release/irish-sporting-icons-reunite-for-new-podcast-its-there/) - It’s There! The voice of Irish sport lands on Sport Social Podcast Network Iconic Irish commentator, George Hamilton, and BBC presenter, Connor Phillips, have launched a brand-new podcast reliving the best moments in Irish sport and looking ahead to the next generation of greatness. With the help of some of the biggest names in Irish - [JamPot Productions expands franchise with new podcast: NearlyWeds with Molly & Tom](https://soundsprofitable.com/press-release/jampot-productions-expands-franchise-with-new-podcast-nearlyweds-with-molly-tom/) - JamPot Productions announced the launch of its newest podcast, NearlyWeds with Molly & Tom, an intimate, funny and heartfelt behind-the-scenes journey from reality-TV romance to real-life wedding bells. With a deeply invested, established fanbase, Love Island All Stars winners and social influencers Molly Smith and Tom Clare invite listeners into every step of their wedding - [Amy Westervelt’s Drilled Joins the Pushkin Podcast Network](https://soundsprofitable.com/press-release/amy-westervelts-drilled-joins-the-pushkin-podcast-network/) - Pushkin Industries today announced that it will begin distributing Drilled, a non-fiction podcast series centered on climate change accountability. The show joins Pushkin’s thriving independent podcast network alongside the likes of Malcolm Gladwell’s Revisionist History, The Happiness Lab from Dr. Laurie Santos, and Jonathan Goldstein’s Heavyweight. A new series of Drilled is set for an - [JAR Expands Youtube-First Practice as Branded Podcasting Reaches a Video Reckoning](https://soundsprofitable.com/press-release/jar-expands-youtube-first-practice-as-branded-podcasting-reaches-a-video-reckoning/) - Leading branded podcast agency JAR Podcast Solutions is expanding its Youtube-first video practice, building a specialist team for brands that want their podcasts to perform as video, not just appear as video. “In recent years, the industry moved fast. Audio studios added cameras. Editors were told to cut short clips. Producers were handed Youtube and - [AudioUK Appoints Chris Baughen as Chief Executive Officer](https://soundsprofitable.com/press-release/audiouk-appoints-chris-baughen-as-chief-executive-officer/) - AudioUK, the body dedicated to advancing the podcast and audio industry announces the appointment of Chris Baughen as its new Chief Executive Officer. He will take up the role from 30th March 2026. The appointment comes at a pivotal moment for the industry, as podcasting and audio continue to expand commercially and creatively across platforms - [Listener.com Launches Campaigns for Omni-Channel Podcast Advertising Reporting](https://soundsprofitable.com/press-release/listener-com-launches-campaigns-for-omni-channel-podcast-advertising-reporting/) - Los Angeles, CA — Listener.com today announced the launch of Campaigns, a new reporting solution built to modernize how podcast advertising performance is measured across platforms. As podcast distribution expands beyond RSS audio into YouTube, short-form video, and social platforms, advertising reporting has remained largely fragmented and audio-centric. Campaigns is designed to provide podcast publishers - [Headliner and Hubhopper Partner to Bring AI-Powered Video Clipping to Podcasters](https://soundsprofitable.com/press-release/headliner-and-hubhopper-partner-to-bring-ai-powered-video-clipping-to-podcasters/) - Hubhopper’s latest integration with Headliner empowers podcasters to easily clip and share their best video podcast moments and further grow on podcasting platforms like Spotify, YouTube, and now Apple Podcasts, who recently announced a new video podcasting experience later this spring. Headliner and Hubhopper have joined forces to offer podcasters a simple, easy-to-use all-in-one solution - [Ozen.fm arrives in Brazil and appoints Priscila Falcone as Commercial Director](https://soundsprofitable.com/press-release/ozen-fm-arrives-in-brazil-and-appoints-priscila-falcone-as-commercial-director/) - Ozen.fm, a global platform dedicated to the curation and distribution of podcasts and digital audio, announces its arrival in Brazil and the appointment of Priscila Falcone as Commercial Director. She will lead the company’s commercial operations in the country, a move that is part of Ozen.fm’s international expansion strategy based on establishing local leadership to - [PAVE Studio Announces New Crime House Original Series “The Final Hours” Hosted by Sarah Turney and Kourtney Nichole Launching Monday, February 23](https://soundsprofitable.com/press-release/pave-studio-announces-new-crime-house-original-series-the-final-hours-hosted-by-sarah-turney-and-kourtney-nichole-launching-monday-february-23/) - PAVE Studios today announced the launch of The Final Hours, a new Crime House original audio series hosted by Sarah Turney and Kourtney Nichole (Crime with Kourt), premiering on Monday, February 23 across all podcast platforms. The weekly podcast puts the magnifying glass on the final hours before someone goes missing. An untouched dinner. - [The Giant Ideas Podcast: Where World Leaders Share the Stories Behind the Ideas That Bent History](https://soundsprofitable.com/press-release/the-giant-ideas-podcast-where-world-leaders-share-the-stories-behind-the-ideas-that-bent-history/) - Giant Ideas brings listeners behind the scenes of the ideas shaping the world, and shares the inspiring stories of leaders behind them. Hosted by global venture capital firm Giant Ventures co-founders Cameron McLain and Tommy Stadlen, Giant Ideas features in-depth conversations with global leaders across technology, politics, science, business, and culture. Notable guests in the - [Award-Winning Production Team Forms New Worker-Owned Podcast Studio: Good Egg Audio](https://soundsprofitable.com/press-release/award-winning-production-team-forms-new-worker-owned-podcast-studio-good-egg-audio/) - Senior producers Carl Nellis and Nicki Stein, engineer Nick Dooley, and associate producer Gemma Castelli-Foley have launched a new podcast production cooperative under the name Good Egg Audio. Over the past ten years, members of the Good Egg team have tallied a long list of major podcast successes, making contributions to some of the best-loved - [The Takin A Walk Podcast Celebrates The Release of The New Documentary “Ron Delsener Presents “](https://soundsprofitable.com/press-release/the-takin-a-walk-podcast-celebrates-the-release-of-the-new-documentary-ron-delsener-presents/) - Takin’ A Walk Podcast Explores Untold Story of Concert Promotion Legend Ron Delsener Through New Documentary Director Jake Sumner and Promoter Jules Belkin Join Buzz Knight to Discuss “Ron Delsener Presents” and the Golden Age of New York’s Concert Scene [Boston MA.] – February 20, 2025 – Buzz Knight Media Productions announces a special episode - [Triton Digital Releases 2025 U.S. Podcast Report](https://soundsprofitable.com/press-release/triton-digital-releases-2025-u-s-podcast-report/) - Report Shows Podcasting Now Reaches More Than Half of the U.S. Population as Audio Remains Core and Video Strategy Becomes Genre-Dependent NEW YORK--(BUSINESS WIRE)--Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today released its fourth annual U.S. Podcast Report for 2025, offering a comprehensive look at how - [Octave Starts Trading Through J-ET](https://soundsprofitable.com/press-release/octave-starts-trading-through-j-et/) - Octave has become the latest digital platform to trade its audio inventory through J-ET. Adwanted UK has today announced that News UK’s Octave have become the latest major digital platform to sell their audio inventory through J-ET – UK radio’s trading and accountability system. They join Bauer’s audioXI and Global’s DAX, who made their inventory - [CoHost Launches Salesforce Integration to Help Enterprise Teams Turn Podcast Analytics into Actionable Insights](https://soundsprofitable.com/press-release/cohost-launches-salesforce-integration-to-help-enterprise-teams-turn-podcast-analytics-into-actionable-insights/) - February 19, 2026 – CoHost, the podcast analytics and audience insights platform for brands and agencies, has launched a new integration with Salesforce, enabling users to securely sync podcast data into their CRM. Designed to support revenue, marketing, and sales teams, the integration allows users to automate the flow of podcast audience, firmographic, and performance - [Produce Your Podcast Names Mathew Passy Director of Strategic Growth](https://soundsprofitable.com/press-release/produce-your-podcast-names-mathew-passy-director-of-strategic-growth/) - Produce Your Podcast Appoints Mathew Passy as Director of Strategic Growth Bushnell, FL — Produce Your Podcast, a full-service podcast production and audience development agency, has appointed Mathew Passy as Director of Strategic Growth. In this role, Passy will lead the company’s growth initiatives, advising clients and internal teams on scalable podcast strategy, operational infrastructure, - [The Road Trippin' Show Teams Up With Backyard Ventures in Partnership With Rain Delay Media](https://soundsprofitable.com/press-release/the-road-trippin-show-teams-up-with-backyard-ventures-in-partnership-with-rain-delay-media/) - February 18, 2026 – Austin, TX – Backyard Ventures announced today that The Road Trippin’ Show has entered into an exclusive partnership with the company, in collaboration with Rain Delay Media. Backyard Ventures will serve as the official representative for premium brand partnerships across the show’s podcast, YouTube, and social platforms, while Rain Delay Media - [Audion launches first AI agent built to deliver tangible outcomes in digital audio advertising](https://soundsprofitable.com/press-release/audion-launches-first-ai-agent-built-to-deliver-tangible-outcomes-in-digital-audio-advertising/) - Audion, a global digital audio specialist, has launched ‘Audion AI’, the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which one piece of content can be distributed across multiple listening platforms; the proliferation of - [AudioStack Names Alexis van de Wyer CEO as Company Accelerates Growth](https://soundsprofitable.com/press-release/audiostack-names-alexis-van-de-wyer-ceo-as-company-accelerates-growth/) - AudioStack, the leading enterprise solution for AI audio production, has appointed Alexis van de Wyer as Chief Executive Officer. Founder Timo Kunz will continue leading the company's technology development and product innovation initiatives. Van de Wyer brings 25 years of experience as a technology entrepreneur, investor, and operator, with deep experience in digital audio, SaaS - [“Life Wide Open with CboysTV” Taps Libsyn to Power & Monetize PodcastReaching 10 Million-Plus Fans](https://soundsprofitable.com/press-release/life-wide-open-with-cboystv-taps-libsyn-to-power-monetize-podcastreaching-10-million-plus-fans/) - “Life Wide Open with CboysTV” Taps Libsyn to Power & Monetize Podcast Reaching 10 Million-Plus Fans DALLAS – February 18, 2026 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced a new multi-year exclusive hosting and advertising partnership with Life Wide Open with CboysTV, an entrepreneurship, leisure, and motorsports - [The Best One Yet Partners with Acast and Appoints GM to Lead Media Expansion](https://soundsprofitable.com/press-release/the-best-one-yet-partners-with-acast-and-appoints-gm-to-lead-media-expansion/) - Daily Pop-Business Podcast with 80M Lifetime Downloads Signs Exclusive Deal and Adds Executive Leadership Following Strong Tour Launch The Best One Yet, the leading daily pop-business news podcast with over 80 million lifetime downloads (including 40 million since its 2022 spinoff from Robinhood), has entered into a multi-year, exclusive strategic partnership with Acast - the - [Oxford Road Reveals The Surprising Sports Podcasts That Actually Sell Products](https://soundsprofitable.com/press-release/oxford-road-reveals-the-surprising-sports-podcasts-that-actually-sell-products/) - Oxford Road announces “ORBIT Top 15 Performing Sports Podcasts & Top 5 Sports Networks” – its latest podcast rankings based on actual sales results, drawing from $1.6 billion+ in campaign data across 500+ advertisers. While the “Big Game” and Olympics may have taken over February, the truth is that sports is a top podcast genre - [Zeno Media Promotes Nikols Latuff to Chief Growth Officer](https://soundsprofitable.com/press-release/zeno-media-promotes-nikols-latuff-to-chief-growth-officer/) - Zeno Media, the leading global audio and digital media company powering audio broadcasters worldwide, multicultural audiences worldwide, today announced the promotion of Nikols Latuff to Chief Growth Officer. A respected voice in global audio, Latuff has been a catalyst for Zeno Media’s expansion, positioning the company at the center of a fast-moving, ever-evolving audio ecosystem. - [Tide Partners with Sport Social’s For The Love of Rugby for Six Nations 2026 Campaign](https://soundsprofitable.com/press-release/tide-partners-with-sport-socials-for-the-love-of-rugby-for-six-nations-2026-campaign/) - Sport Social Podcast Network has announced a new partnership with business management platform Tide, who will collaborate with For The Love of Rugby during the Six Nations 2026. The three-month partnership will see Tide integrated across Sport Social’s rugby vertical, aligning the brand with official Six Nations content through For The Love of Rugby, hosted - [Produce Your Podcast Appoints Lyndsay Phillips as Lead Strategist for Podcast Guest Booking](https://soundsprofitable.com/press-release/produce-your-podcast-appoints-lyndsay-phillips-as-lead-strategist-for-podcast-guest-booking/) - Produce Your Podcast Appoints Lyndsay Phillips as Lead Strategist for Podcast Guest Booking Bushnell, FL — Produce Your Podcast, a full-service podcast production and audience development agency, has appointed Lyndsay Phillips as Lead Strategist for their Podcast Guest Booking Services division. In this role, Phillips will lead and expand the company’s guest booking and interview - [Platform Media Appoints Rhyanna Coleman as Director of Strategy to Lead New Era of IP Expansion](https://soundsprofitable.com/press-release/platform-media-appoints-rhyanna-coleman-as-director-of-strategy-to-lead-new-era-of-ip-expansion/) - London, 16th February – Today, Platform Media announces the appointment of Rhyanna Coleman to the newly created Director of Strategy role. Having previously collaborated on Platform’s high-profile launches, including the podcast debuts of Graham Norton and Ant & Dec, Coleman, formerly of YMU and Spotify, will now develop strategy across Platform’s growing original IP slate. - [Podlytic Launches Free "Data Vault" for Podcast Analytics, Pairing Historical CSV Data with Live OP3 Tracking](https://soundsprofitable.com/press-release/podlytic-launches-free-data-vault-for-podcast-analytics-pairing-historical-csv-data-with-live-op3-tracking/) - Podlytic Launches Free “Data Vault” Platform to End Podcast Analytics Data “Loss” New platform gives podcasters permanent ownership of their analytics history across any hosting migration, filling the gap left by Chartable’s shutdown Los Angeles, CA — February 18, 2026 — Podlytic, a new podcast analytics platform, hard launching Feb 18th 2026 to solve a - [EarBuds Podcast Collective Marks Nine-Year Anniversary, Launches Reader Survey to Shape Future Direction](https://soundsprofitable.com/press-release/earbuds-podcast-collective-marks-nine-year-anniversary-launches-reader-survey-to-shape-future-direction/) - Brooklyn, NY — February 13, 2026 — EarBuds Podcast Collective, the weekly podcast recommendation newsletter founded and curated by podcast strategist Arielle Nissenblatt, is celebrating its ninth anniversary today with the launch of a reader survey designed to inform the newsletter’s future scope, format, and editorial direction. Founded in 2017, EarBuds Podcast Collective was built - [MLB-Backed Jomboy Media Signs Annual Partnership with Listener.com as Its AI Intelligence Layer for Omni-Channel Revenue and Analytics](https://soundsprofitable.com/press-release/mlb-backed-jomboy-media-signs-annual-partnership-with-listener-com-as-its-ai-intelligence-layer-for-omni-channel-revenue-and-analytics/) - Jomboy Media, the premier independent digital sports media company known for its baseball-first storytelling and highly engaged fan community, today announced an annual partnership with Listener.com, selecting Listener.com as its AI intelligence layer across its podcast network and broader media operations. Under the agreement, Jomboy Media will implement Listener.com as its centralized intelligence platform, unifying - [Top 20 Podcast "12 Hour Sound Machines" Evolves into Dwellspring: A GlobalAudio Wellness Platform Helping Millions to Reclaim Their Rest](https://soundsprofitable.com/press-release/top-20-podcast-12-hour-sound-machines-evolves-into-dwellspring-a-globalaudio-wellness-platform-helping-millions-to-reclaim-their-rest/) - ORLANDO, FL – January 2026 – Dwellspring, the company born from the global viral podcast "12 Hour Sound Machines," today announces the scaling of its mobile platform. Founded by former Disney Product Manager Brandon Reed, the original podcast has surpassed 300 million downloads, cementing it as one of the top 20 most-downloaded podcasts in history. - [Elis James, John Robins and Dave Masterman launch significant new production company](https://soundsprofitable.com/press-release/elis-james-john-robins-and-dave-masterman-launch-significant-new-production-company/) - Comedians Elis James and John Robins, alongside long-term producer Dave Masterman, have teamed up to launch a brand new production company. Significant Productions will create bold, distinctive comedy and entertainment content, built on the heart and humour that has made their own podcast - The Elis James and John Robins Show - one of the - [See US Supreme Court Chief Justice John Roberts and others summarize their Opinions and Dissents for the first time with On the Docket, as featured by NPR](https://soundsprofitable.com/press-release/see-us-supreme-court-chief-justice-john-roberts-and-others-summarize-their-opinions-and-dissents-for-the-first-time-with-on-the-docket-as-featured-by-npr/) - See US Supreme Court Chief Justice John Roberts and others summarize their Opinions and Dissents for the first time with On the Docket, as featured by NPR University of Minnesota partners with Spooler and Idib Group to bring landmark SCOTUS cases including Trump v. United States to life using court-recorded audio and AI animations. Bend, - [Q4: CONSISTENT EXECUTION AND A STRONG FOURTH QUARTER](https://soundsprofitable.com/press-release/q4-consistent-execution-and-a-strong-fourth-quarter/) - Q4: CONSISTENT EXECUTION AND A STRONG FOURTH QUARTER 11 February 2026 Year-end release January - December 2025 Fourth quarter 2025 Net sales in the quarter amounted to SEK 732.6m (577.5), corresponding to net sales growth of 27% (17%). The growth was primarily driven by the North American region where net sales grew by 50% (33%). - [New York Public Radio Names Christy Tanner as President and CEO](https://soundsprofitable.com/press-release/new-york-public-radio-names-christy-tanner-as-president-and-ceo/) - Christy Tanner has been appointed the next President and CEO of New York Public Radio (NYPR), which includes WNYC, WQXR, WNYC Studios, Gothamist, The Jerome L. Greene Performance Space, and New Jersey Public Radio, NYPR’s Board of Trustees announced today. She will assume the role effective immediately. Tanner is a highly accomplished CEO and board - [Voxtopica Launches Amended! Liberty’s Guide to the First Amendment, a New Podcast Demystifying America’s Most Debated Freedoms](https://soundsprofitable.com/press-release/voxtopica-launches-amended-libertys-guide-to-the-first-amendment-a-new-podcast-demystifying-americas-most-debated-freedoms/) - Produced in collaboration with The Frick Initiative at Washington University in St. Louis, the series explores how freedoms of speech, religion, and the press actually work and why they’re so often misunderstood Washington, DC, February 11, 2026: Voxtopica, the leader in non-profit and public affairs podcasting, today announced the launch of Amended! Liberty’s Guide to - [Red Seat Ventures Acquires Leading Podcast Subscription Platform Supercast](https://soundsprofitable.com/press-release/red-seat-ventures-acquires-leading-podcast-subscription-platform-supercast/) - Los Angeles, CA, February 10, 2026 — Red Seat Ventures, a division of Fox Corporation’s (Nasdaq: FOXA, FOX) Tubi Media Group, today announced that it has acquired Supercast, a leading subscription platform for podcast creators. The acquisition expands Red Seat Ventures’ creator-focused digital services portfolio, giving creators a single partner for advertising and subscription monetization and unifying the two - [Announcing A Brand New Show From Goalhanger: The Book Club](https://soundsprofitable.com/press-release/announcing-a-brand-new-show-from-goalhanger-the-book-club/) - The books that shaped the world, explained. Launching on 17 February 2026, The Book Club is a weekly exploration of the world’s greatest stories, spanning timeless classics and modern masterpieces. Each episode focuses on a single book, unpacking the ideas, themes and historical context that have shaped its legacy. Hosted by Dominic Sandbrook and Tabitha - [Podcast Movement Evolutions at SXSW Announces Star-Studded Lineup of New Talent Including Maya Hawke and Andy Grammer](https://soundsprofitable.com/press-release/podcast-movement-evolutions-at-sxsw-announces-star-studded-lineup-of-new-talent-including-maya-hawke-and-andy-grammer/) - New Talent Additions Build on a Lineup Featuring MrBallen, Kensington Tallman, Allison Dunbar, and Shaan Sharma Dallas, TX – February 10, 2026 – Podcast Movement and Sounds Profitable today announced new talent performing at Podcast Movement Evolutions during SXSW. The expanded lineup now also includes Maya Hawke, singer-songwriter, musician, and actor, appearing as a special - [A New Podcast Breaks the Silence Around Grief, One Darkly Honest Story at a Time](https://soundsprofitable.com/press-release/a-new-podcast-breaks-the-silence-around-grief-one-darkly-honest-story-at-a-time/) - VANCOUVER, BC, February 4, 2026. They dropped my dead dad in the funeral home. That sentence, as surreal as it sounds, became the spark for Dead Dads, a new podcast created by Roger Nairn (co-founder of JAR Podcast Solutions) and Scott Cunningham that tackles grief and all the messiness that comes with it. In the moment, - [Triton Digital® Launches New Podcast Metrics Industry Feature Set To Deliver Unprecedented Benchmarking And Market-Level Insights](https://soundsprofitable.com/press-release/triton-digital-launches-new-podcast-metrics-industry-feature-set-to-deliver-unprecedented-benchmarking-and-market-level-insights/) - Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced the launch of its new Podcast Metrics Industry Feature Set, a suite of analytics capabilities that provides publishers with access to industry-level benchmarks, market share visibility, and audience composition insights across the top 20 podcast markets worldwide. “The - [The Daily Beast and Daylight Announce Strategic Partnership to Scale Reach and Monetization](https://soundsprofitable.com/press-release/the-daily-beast-and-daylight-announce-strategic-partnership-to-scale-reach-and-monetization/) - Daylight Media to Oversee Ad Sales and Distribution for The Daily Beast’s Expanding Audio and Video Slate Featuring Industry Powerhouse Joanna Coles and Bestselling Author Michael Wolff, the Partnership with Daylight Includes The Daily Beast Podcast, Hit Podcast Inside Trump’s Head, and New Pop Culture Show Obsessed. The Daily Beast and Daylight Media today announce - [Entries now open for The Golden Lobes 2026](https://soundsprofitable.com/press-release/entries-now-open-for-the-golden-lobes-2026/) - London, UK – 04 February 2026 - The Golden Lobes are back – the podcast awards celebrating the funnier side of podcasting. Created by the team behind Cheerful Earful, the global festival of funny podcasts, the Lobes shine a light on the creators, moments, and shows that keep audiences laughing week after week. They’re affordable - [Podstock Scores New Sports Partners Ahead of Super Bowl, March Madness, and a Historic 2026 Olympics and World Cup Year](https://soundsprofitable.com/press-release/podstock-scores-new-sports-partners-ahead-of-super-bowl-march-madness-and-a-historic-2026-olympics-and-world-cup-year/) - New integrations with Goalhanger, Playmaker, On3 Media, and Sinclair’s AMP Sports expand Podstock’s sports footprint across audio, video, social, and global fandoms February 5, 2026 – New York, New York – Podstock, the leading multi-platform analytics and management solution for podcast companies, today announced new partnerships with major sports media brands including Goalhanger, Playmaker, On3 - [AudioUK supports DCMS research into the UK podcasting and audio industry](https://soundsprofitable.com/press-release/audiouk-supports-dcms-research-into-the-uk-podcasting-and-audio-industry/) - AudioUK is assisting the Department for Culture, Media and Sport (DCMS) with a new research project examining the size and scale of the UK’s podcasting and audio industry. The study will play an important role in helping the UK government review and shape future policy for the industry. DCMS has appointed Frontier Economics to conduct - [Audioboom Caught RedHanded: One of the Most Popular True Crime Podcasts Ever Inks Major New Deal with the Company](https://soundsprofitable.com/press-release/audioboom-caught-redhanded-one-of-the-most-popular-true-crime-podcasts-ever-inks-major-new-deal-with-the-company/) - The exclusive global partnership opens the door to new sponsorship opportunities and brand partners seeking to engage the podcast’s audiences across audio and video formats 5 February 2026 (New York, NY) — Suruthi Bala and Hannah Maguire have struck an exclusive commercial and distribution partnership with Audioboom, the leading global podcast company, to manage - [Acast and Slate Partner to Bring Publisher’s Premium Audiences to Advertisers in the US and Beyond](https://soundsprofitable.com/press-release/acast-and-slate-partner-to-bring-publishers-premium-audiences-to-advertisers-in-the-us-and-beyond/) - Acast, the global powerhouse of podcasting, today announces a new partnership with respected publisher Slate. Acast will become the exclusive ad sales and distribution partner for Slate’s network of podcasts, established over 20 years ago.Slate’s acclaimed portfolio includes Political Gabfest, Slow Burn, What Next, Death, Sex & Money, Amicus and many more, offering in-depth analysis - [Headgum Announces First of Its Kind Deal with Hulu to License Jake Johnson and Gareth Reynolds’ We’re Here to Help Podcast](https://soundsprofitable.com/press-release/headgum-announces-first-of-its-kind-deal-with-hulu-to-license-jake-johnson-and-gareth-reynolds-were-here-to-help-podcast/) - Los Angeles, CA – February 4, 2026 – Headgum, the comedy podcast network, announces a first of its kind licensing deal with Hulu for We’re Here to Help with Jake Johnson and Gareth Reynolds, which will begin streaming on Hulu February 10th, with twice a week releases. The new episodes will drop exclusively on Hulu - [American Nightmares returns for its most unsettling season yet](https://soundsprofitable.com/press-release/american-nightmares-returns-for-its-most-unsettling-season-yet/) - The Gamut Podcast Network’s flagship true crime series American Nightmares returns February 3 with its most unsettling season yet: Gardens of Evil: Inside the Zion Society Cult, a firsthand account of a cult that thrived for years behind the appearance of suburban normalcy.Set in Ogden, Utah, the season traces the rise and collapse of the - [Podcast Nation Strengthens Partnership with UTA, Welcoming Three New Premium Shows to Its Expanding Roster](https://soundsprofitable.com/press-release/podcast-nation-strengthens-partnership-with-uta-welcoming-three-new-premium-shows-to-its-expanding-roster/) - LOS ANGELES, CA — Podcast Nation further strengthens its relationship with United Talent Agency (UTA), entering the new year by welcoming three premium shows to its expanding roster: Outlore with Eleanor Neale, The Florence Given Show, and Petty Crimes, hosted by Griff Stark-Ennis and Ceara O’Sullivan.This continued collaboration reflects a shared commitment between Podcast Nation - [Audioboom and Crooked Media Announce Commercial and Hosting Partnership](https://soundsprofitable.com/press-release/audioboom-and-crooked-media-announce-commercial-and-hosting-partnership/) - Partnership expands global distribution and advertising opportunities across Crooked Media’s award-winning podcast portfolioFebruary 3, 2026 (New York, NY) — Audioboom, the leading global podcast company, has entered into a commercial and hosting partnership with Crooked Media, the influential media network behind some of the most popular podcasts in global politics, including Pod Save America and - [The Messy Parts Returns With a Fashion Week Mini-Series and New Conversations With Today’s Influential Leaders](https://soundsprofitable.com/press-release/the-messy-parts-returns-with-a-fashion-week-mini-series-and-new-conversations-with-todays-influential-leaders/) - The Messy Parts Returns With a Fashion Week Mini-Series and New Conversations With Today’s Influential LeadersHosted by former C-suite executive Maryam Banikarim, The Messy Parts kicks off with a Fashion Week mini-series featuring Mickey Drexler, Marla Aaron, and Sojin LeeNew York, NY — February 2, 2026 — The Messy Parts, the acclaimed career podcast hosted - [Voxtopica Launches The Timbre Awards to Honor Podcasts That Inform, Educate, and Strengthen Democracy](https://soundsprofitable.com/press-release/voxtopica-launches-the-timbre-awards-to-honor-podcasts-that-inform-educate-and-strengthen-democracy/) - Submissions open now through April 3, 2026Washington, DC, February 2, 2026: Voxtopica, the leader in non-profit and public affairs podcasting, today announced the launch of The Timbre Awards, a new podcast awards program recognizing excellence in public-interest audio. The inaugural awards honor podcasts that prioritize accuracy, public understanding, and audience trust and effectively set a - [January 2026 Podcast Industry Rankings: New Year Shifts in Top Shows, Publisher Performance and Audio Ad Spend](https://soundsprofitable.com/press-release/january-2026-podcast-industry-rankings-new-year-shifts-in-top-shows-publisher-performance-and-audio-ad-spend/) - Industry Rankings January 2026:The January 2026 rankings highlight notable shifts across top shows, publishers and advertisers, reflecting an evolving listener behavior and advertising strategy changes in podcast investment at the start of the year. These rankings reflect data between January 1st through January 31st, 2026.Podcast Show Highlights:Crime Junkie claims the #1 spot in audio reach - [Audio Pioneer Love + Radio with Daylight Media Debuts Award-Winning Documentary Epic: "Blood Memory"](https://soundsprofitable.com/press-release/audio-pioneer-love-radio-with-daylight-media-debuts-award-winning-documentary-epic-blood-memory/) - Los Angeles, CA – Feb 2, 2025 – Nick van der Kolk and Daylight bring listeners Love + Radio: Blood Memory, a searing 10-part documentary series from the legendary audio pioneer Love + Radio.Blood Memory shatters the conventions of the true crime genre, presenting a non-narrative, long-form investigation — a rare feat in the category. - [Video Podcasts Now More Popular Than Audio-Only Among First-Year Consumers; Findings from “The Evolving Ear” Webinar](https://soundsprofitable.com/press-release/video-podcasts-now-more-popular-than-audio-only-among-first-year-consumers-findings-from-the-evolving-ear-webinar/) - FOR IMMEDIATE RELEASEGlen Mills, PA – January 28, 2026 – New podcast consumers are more likely to actively watch video podcasts than longtime consumers, according to “The Evolving Ear: How New Listeners are Shaping Podcasting's Next Chapter,” a report from Edison Research presented yesterday via webinar. Drawing from over 20 years of Edison Research data, - [Podcast Movement Evolutions Unveils First Wave of SXSW Talent](https://soundsprofitable.com/press-release/podcast-movement-evolutions-unveils-first-wave-of-sxsw-talent/) - – Acclaimed storyteller MrBallen kicks off the Evolutions stage programming on Friday – New “Discovery Track” 10-minute talks spotlight the voices shaping podcasting now – Morning keynote presentation from YouTube to spotlight the future of the medium Boston, MA — January 29, 2026 — Podcast Movement and Sounds Profitable today announced the first wave - [CreatorX Partners With The Ebro, Laura, Rosenberg Show, Marking the Shift to Creator-Led Media](https://soundsprofitable.com/press-release/creatorx-partners-with-the-ebro-laura-rosenberg-show-marking-the-shift-to-creator-led-media/) - Creator Exchange (CreatorX), a creator-led advertising exchange, today announced it will represent The Ebro, Laura, Rosenberg Show as the brand enters its next chapter of independent distribution and monetization. The partnership reflects a broader industry shift as legacy radio talent evolves into creator-led media businesses operating across podcasting, video, and digital platforms, while maintaining ownership - [LAUNCH: “Boba & Biotech,” New Show Hosted by Biotech Leader, Entrepreneur Armon Sharei](https://soundsprofitable.com/press-release/launch-boba-biotech-new-show-hosted-by-biotech-leader-entrepreneur-armon-sharei/) - Portal Biotechnologies Founder and CEO Armon Sharei, Ph.D. and team announce the launch of Boba & Biotech, a new podcast offering an unfiltered look at what it really takes to bring new drugs and cell therapies to patients. The video and audio series will feature conversations with scientists, founders, pharma leaders, investors, and clinicians shaping - [PodcastOne Launches Shanna Moakler’s and Claudia Jordan’s Wicked Awesome Podcast in Multi-Year Deal](https://soundsprofitable.com/press-release/podcastone-launches-shanna-moaklers-and-claudia-jordans-wicked-awesome-podcast-in-multi-year-deal/) - PodcastOne (Nasdaq: PODC), a leading publisher and podcast sales network, announced today’s debut of the brand new weekly podcast Wicked Awesome from hosts Shanna Moakler and Claudia Jordan. Wicked Awesome brings together model and reality star Moakler with Real Housewives alum Jordan for an explosive, sexy, funny, and unapologetic ride. They’ve each lived ten lifetimes, and now they’re saying - [Hello, Puzzlers! Celebrates National Puzzle Day with Special Live Streamed Event](https://soundsprofitable.com/press-release/hello-puzzlers-celebrates-national-puzzle-day-with-special-live-streamed-event/) - (NY – Jan. 26, 2026) – Hello, Puzzlers!, the premiere puzzle podcast, is hosting a special livestream event in celebration of National Puzzle Day on Thursday, January 29th at 7pm ET. Hosted by A.J. Jacobs, author of four New York Times bestsellers, and his Chief Puzzle Officer, Greg Pliska, who have crafted special themed puzzles - [Podscribe Launches Watchlists to Help Advertisers & Networks Stay Up To Date on Market Movement](https://soundsprofitable.com/press-release/podscribe-launches-watchlists-to-help-advertisers-networks-stay-up-to-date-on-market-movement/) - Podscribe, the leading independent measurement and verification platform for audio advertising, today announced the launch of Watchlists, a new feature designed to help advertisers, agencies, and publishers track key podcasts and advertisers more efficiently and get email alerts when something changes. Watchlists: Track Shows and Advertisers That Matter As podcast and audio ecosystems grow more - [A new chapter for Life Uncut and LiSTNR](https://soundsprofitable.com/press-release/a-new-chapter-for-life-uncut-and-listnr/) - One of Australia’s most popular podcasts is levelling up. Life Uncut, the wildly honest, deeply relatable podcast hosted by best friends Brittany Hockley and Laura Byrne, has officially joined LiSTNR, taking their iconic show to a whole new level, with a brand new season launching on January 28. Talking about all things love, life, lust (and everything in between), Life Uncut has built - [CoHost Releases Annual Report on the State of Podcast Agencies in 2026](https://soundsprofitable.com/press-release/cohost-releases-annual-report-on-the-state-of-podcast-agencies-in-2026/) - January 27, 2026 – CoHost, the podcast analytics platform for brands and agencies, has released its annual State of Podcast Agencies 2026 report, offering a comprehensive look into the podcast agency landscape, client trends, and the challenges shaping the year ahead. Now in its third edition, the report is based on a survey of 50 - [Sean Bean announced as new host of award-winning Get Birding podcast](https://soundsprofitable.com/press-release/sean-bean-announced-as-new-host-of-award-winning-get-birding-podcast/) - Acclaimed actor Sean Bean is the new host of Get Birding, the multi award-winning podcast for all birders, from first-timers to experienced field observers. A passionate birder himself, Sean will host the new, always-on series of Get Birding with the first episode now available - just in time for the RSPB Big Garden Birdwatchthis weekend. Sean Bean, two-time BAFTA TV - [Dr. Sean Carroll’s Mindscape Taps Libsyn as Exclusive Ad Sales and Hosting Partner](https://soundsprofitable.com/press-release/dr-sean-carrolls-mindscape-taps-libsyn-as-exclusive-ad-sales-and-hosting-partner/) - Libsyn to Connect Advertisers to a High-Attention Audience of Deep Thinkers DALLAS – January 27, 2026 - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced a new exclusive hosting and advertising partnership with Sean Carroll’s Mindscape: Science, Society, Philosophy, Culture, Arts, and Ideas, a leading science and society - [Lower Street hires Alexandra Zingale Centner as Head of Audience Development](https://soundsprofitable.com/press-release/lower-street-hires-alexandra-zingale-centner-as-head-of-audience-development/) - Lower Street has announced the appointment of Alex Zingale Centner as its new Head of Audience Development, marking a key hire as the company continues to expand its strategic capabilities across branded podcasts. Earlier in 2025, the podcast agency announced a new approach to video podcasting, marked by their quirky Milk YouTube cow ad, which - [The Top 50 Podcasts in the US for Q4 2025](https://soundsprofitable.com/press-release/the-top-50-podcasts-in-the-us-for-q4-2025/) - Edison Research announces the Top 50 Podcasts in the U.S.based on reach for Q4 2025 among weekly podcast consumers ages 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. The top five podcasts remain in the same rank order as Q3 2025: The Joe Rogan Experience, Crime Junkie, The Daily, Call Her Daddy and SmartLess. Stuff You Should Know and This American Life make notable jumps. And - [Podcast Nation Launches How We Got Away with Murder, a Re-Watch Podcast Hosted by Jack Falahee and Matt McGorry](https://soundsprofitable.com/press-release/podcast-nation-launches-how-we-got-away-with-murder-a-re-watch-podcast-hosted-by-jack-falahee-and-matt-mcgorry/) - Podcast Nation announced the launch of How We Got Away with Murder, an always-on rewatch podcast hosted by Jack Falahee and Matt McGorry, better known to listeners as Connor Walsh and Asher Millstone from ABC’s hit series How to Get Away with Murder. Fully produced by Podcast Nation, the first episode is out now. The - [PodcastOne (NASDAQ: PODC) Signs Multi-Year Partnership with AI-Driven Listener.com](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-signs-multi-year-partnership-with-ai-driven-listener-com/) - - Will be deployed across all major distribution partners including Spotify, Apple, YouTube, and Amazon Podcasts - Partnership will track audiences, identify trends driving revenue growth and cost savings LOS ANGELES, Jan. 22, 2026 (GLOBE NEWSWIRE) -- PodcastOne (Nasdaq: PODC), a leading publisher and podcast sales network, announced today a multi-year AI partnership with Listener.com. “We’re - [Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting](https://soundsprofitable.com/press-release/acast-and-barometer-unlock-pre-bid-episodic-targeting-for-podcasting/) - Acast, the global powerhouse of podcasting, and Barometer, the leading third-party brand suitability and contextual targeting solution for podcasts, have launched the podcast industry’s first-of-its-kind integration, enabling pre-bid targeting at the episode level. Now live across Acast’s entire inventory, this partnership allows brands to tap into narrative influence at scale, from newly published episodes analyzed - [Oxford Road Finds That “Mental Health” Dominates “Fitness” In Podcast Ad Performance](https://soundsprofitable.com/press-release/oxford-road-finds-that-mental-health-dominates-fitness-in-podcast-ad-performance/) - Oxford Road announces “ORBIT Top 15 Performing Self-Improvement Podcasts” – its latest podcast rankings based on actual sales results, drawing from $1.6 billion+ in campaign data across 500+ advertisers. Every January, advertisers follow a similar playbook: flood fitness shows with gym and diet ads, ride the New Year's resolution wave, then disappear by March. To - [SpotsNow Launches “Hotel Tonight for Host Read Podcast Ads,” Unlocking Last-Minute Ad Spend and Unsold Inventory Across the Podcast Ecosystem](https://soundsprofitable.com/press-release/spotsnow-launches-hotel-tonight-for-host-read-podcast-ads-unlocking-last-minute-ad-spend-and-unsold-inventory-across-the-podcast-ecosystem/) - SpotsNow is new marketplace connects advertisers with urgent budgets to high-quality, unsold podcast inventory, at no cost for publishers to list and with zero disruption to agency workflows [City, State] — [Date] — SpotsNow today announced the launch of its marketplace for last-minute podcast advertising, designed to solve a familiar industry challenge: agencies with budget - [On Air Fest adds Wyclef Jean, Broken Record, Ari Shapiro, Dan Harris (10% Happier), Payne Lindsey (Up and Vanished), Andrew Jarecki (The Jinx) to 2026 lineup](https://soundsprofitable.com/press-release/on-air-fest-adds-wyclef-jean-broken-record-ari-shapiro-dan-harris-10-happier-payne-lindsey-up-and-vanished-andrew-jarecki-the-jinx-to-2026-lineup/) - On Air Fest 2026 returns to Brooklyn February 23rd - 26th: Ambie Awards 2/23, Bloomberg Podcast Business Summit 2/24, public programming 2/25 - 26 Tickets and full lineup HERE On Air Presents, the premier storytelling events and creative studio behind On Air Fest - “the Coachella of podcasts” (Fast Company) and the annual epicenter for the - [JamPot Productions Names Industry Heavyweight Craig Strachan as CEO to Drive Expansion](https://soundsprofitable.com/press-release/jampot-productions-names-industry-heavyweight-craig-strachan-as-ceo-to-drive-expansion/) - JamPot Productions, the talent-led entertainment production company founded by Jamie Laing and Sophie Habboo, has announced the appointment of Craig Strachan as Chief Executive Officer to lead the company as it enters a significant growth phase. Joining the company at the start of 2026, Strachan brings almost two decades of leadership experience across global podcasting, - [Workable Launches “Next at Work,” a Podcast Exploring the Future of Teams, Talent, and AI](https://soundsprofitable.com/press-release/workable-launches-next-at-work-a-podcast-exploring-the-future-of-teams-talent-and-ai/) - BOSTON, January 20, 2026 — Workable, the end to end hiring and HR platform trusted by more than 30,000 companies worldwide, has announced the launch of Next at Work, a new podcast focused on the future of work, with a strong emphasis on AI, hiring, and leadership. Hosted by Workable’s own Brendan Jeannetti, Next at - [UK Healthtech Leader Thriva Tackles Wellbeing Confusion With Evidence-Based Podcast Launch](https://soundsprofitable.com/press-release/uk-healthtech-leader-thriva-tackles-wellbeing-confusion-with-evidence-based-podcast-launch/) - As wellness culture reaches fever pitch it’s easy to see why so many struggle to maintain their health amid conflicting advice. Leading healthtech company Thriva, which offers a proactive blood testing service to help users track their health and take action to improve it, is launching a podcast to tackle the problem head-on. The Method - [Emmy Award-Winning Producer Winnie Dunbar Nelson Joins FlightStory as Guest & Research Director](https://soundsprofitable.com/press-release/emmy-award-winning-producer-winnie-dunbar-nelson-joins-flightstory-as-guest-research-director/) - Former Oprah Winfrey Show Producer and Piers Morgan Uncensored leader to oversee guest strategy across FlightStory, home of The Diary of a CEO London - 21 January 206: Today, FlightStory, the global media and investment company co-founded by Steven Bartlett, has appointed Winnie Dunbar Nelson as Guest & Research Director. Nelson will lead guest strategy - [Audacia Audio Appoints Elena Chatziconstantinos as Sales Director, Australia](https://soundsprofitable.com/press-release/audacia-audio-appoints-elena-chatziconstantinos-as-sales-director-australia/) - Audacia Audio, the global audio advertising marketplace, is expanding its team with the appointment of Elena Chatziconstantinos as Sales Director, strengthening the company’s leadership as it continues to scale its audio media buying platform across the Asia-Pacific region. Elena brings extensive experience in strategic media sales, commercial partnerships and digital audio advertising, with a strong - [Acast and Perfect Day Media enter ad sales partnership](https://soundsprofitable.com/press-release/acast-and-perfect-day-media-enter-ad-sales-partnership/) - Acast, the world’s largest independent podcast company, today announces a new partnership with leading podcast and content company Perfect Day Media. Under the partnership, Acast will take exclusive responsibility for distribution and brand ad sales for all Perfect Day Media podcasts, allowing Perfect Day Media to fully focus on further developing its offering within video - [SEGA® and Realm Announce First Ever Sonic the Hedgehog™ Audio Drama Series](https://soundsprofitable.com/press-release/sega-and-realm-announce-first-ever-sonic-the-hedgehog-audio-drama-series/) - “Sonic the Hedgehog Presents: The Chaotix Casefiles” Premieres January 27, 2026 NEW YORK, Jan. 20, 2026 – SEGA of America, Inc. today announced Sonic the Hedgehog Presents: The Chaotix Casefiles, a brand-new narrative podcast from SEGA of America, Inc. The series debuts on January 27, 2026, with Realm managing distribution everywhere that podcasts are available and representing the show for - [Podscribe Expands Verification Stack With Radio Airchecks and Launches Team Signup Links](https://soundsprofitable.com/press-release/podscribe-expands-verification-stack-with-radio-airchecks-and-launches-team-signup-links/) - Podscribe, the leading independent measurement and verification platform for audio advertising, today announced the launch of Radio Airchecks and Team Signup Links, two new product updates designed to bring greater transparency, efficiency, and scale to modern audio campaigns. Radio Airchecks: Live Read Verification for Radio Campaigns Radio has long been a powerful but difficult - [Goalhanger Crosses 250,000 Paid Subscribers](https://soundsprofitable.com/press-release/goalhanger-crosses-250000-paid-subscribers/) - Goalhanger, one of the UK’s fastest-growing media and podcast production companies, has reached a major milestone in its paid membership business, surpassing 250,000 paying membersacross its network of shows. Members pay an average of £6 per month or £60 per year, with a roughly 50/50 split between monthly and annual subscriptions. Membership is now live across eight of Goalhanger’s - [New Heights’ Jason and Travis Kelce Launch Kelce Clubhouse with Amazon](https://soundsprofitable.com/press-release/new-heights-jason-and-travis-kelce-launch-kelce-clubhouse-with-amazon/) - Amazon and New Heights today unveiled the launch of Kelce Clubhouse, a trailblazing retail destination inspired by the Kelce brothers and their hit show New Heights with Jason and Travis Kelce from Wondery. Designed as the home for New Heights fans, the 92%ers, Kelce Clubhouse brings together commerce and content in innovative and immersive ways. In the Clubhouse, audiences can watch clips - [AdLarge Acquires Inlet Media, Appoints Patrick Cedrowski as Chief Technology Officer and Brian Egan as Vice President & Head of Product](https://soundsprofitable.com/press-release/adlarge-acquires-inlet-media-appoints-patrick-cedrowski-as-chief-technology-officer-and-brian-egan-as-vice-president-head-of-product/) - AdLarge, a leading global audio advertising and podcast creator monetization company, today announced the acquisition of the assets of Inlet Media, Inc., a technology platform the company has used for nearly two years to onboard, distribute, and monetize audio and video content through its AI-powered podcast and creator workflows. The acquisition further accelerates AdLarge and - [Sport Social Announces Strategic Partnership with Bauer Media’s audioXi to Expand Access to Sport Podcast Audiences](https://soundsprofitable.com/press-release/sport-social-announces-strategic-partnership-with-bauer-medias-audioxi-to-expand-access-to-sport-podcast-audiences/) - Sport Social, Europe’s largest sport podcast network, has announced a collaboration with Bauer Media’s leading digital audio exchange – audioXi. The strategic alliance allows audioXi to elevate the scale and depth of its content proposition by offering brands and agencies access to sports fans. Sport Social’s in-house sales team will continue to represent agencies and brands - [Podcast Movement Evolutions Heads to SXSW for the First Time with Sounds Profitable](https://soundsprofitable.com/press-release/podcast-movement-evolutions-heads-to-sxsw-for-the-first-time-with-sounds-profitable/) - Three-day takeover in downtown Austin spotlights podcasting’s growing influence across culture, business, and entertainment Boston, MA – January 15, 2026 – Podcast Movement, the world’s premier platform for podcast creators, industry leaders, and media innovators, and Sounds Profitable, the trade association for the podcasting industry, announced today that Podcast Movement Evolutions will be officially embedded - [The Canadian Podcast Listener Releases Fresh Data on Video Podcasts, Promotion, Ad Avoidance, and More](https://soundsprofitable.com/press-release/the-canadian-podcast-listener-releases-fresh-data-on-video-podcasts-promotion-ad-avoidance-and-more/) - January 14, 2026 – Signal Hill Insights announces the release of The Canadian Podcast Listener 2025, conducted in partnership with Ulster Media. The only comprehensive study of its kind, The Canadian Podcast Listener delivers insights on the podcast audience and their consumption behaviour for publishers, agencies, and advertisers. The full report follows on the fall - [Creator Exchange (CreatorX) Launches Quietly Ahead of Podfest, Introducing a New Exchange for Creator-Led Advertising](https://soundsprofitable.com/press-release/creator-exchange-creatorx-launches-quietly-ahead-of-podfest-introducing-a-new-exchange-for-creator-led-advertising/) - Creator Exchange (CreatorX) Launches Quietly Ahead of Podfest, Introducing a New Exchange for Creator-Led Advertising Campaigns without the Chaos. New York, NY, January 2026. A new creator platform is entering the podcast and creator economy without the noise. Creator Exchange (CreatorX) has begun onboarding creators, networks, and advertisers ahead of its official debut, offering a - [History Daily Joins the Audioboom Creator Network in New Global Partnership](https://soundsprofitable.com/press-release/history-daily-joins-the-audioboom-creator-network-in-new-global-partnership/) - Full catalog of 1,000+ episodes, with 70 million+ downloads to move under exclusive Audioboom deal. January 13, 2026 – New York, New York – History Daily, the popular weekday podcast hosted by award-winning storyteller Lindsay Graham, has signed an exclusive global commercial partnership agreement with Audioboom to distribute, monetize and grow the acclaimed weekday show. - [Podstock Expands Globally Through Partnership with PodX Group](https://soundsprofitable.com/press-release/podstock-expands-globally-through-partnership-with-podx-group/) - Collaboration marks Podstock’s first major international expansion and empowers PodX’s multi-brand network with centralized, cross-platform analytics January 13, 2026 – New York, New York – Podstock, the leading multi-platform analytics and management solution, today announced a new partnership with global podcasting powerhouse PodX Group, marking Podstock’s first major international expansion. PodX unites acclaimed global studios - [Best case SoundCast and Insign for Sofive: a Winning Audio Strategy for Soccer Fans](https://soundsprofitable.com/press-release/best-case-soundcast-and-insign-for-sofive-a-winning-audio-strategy-for-soccer-fans/) - The needs: Sofive Meadowlands, a premier soccer facility in New Jersey, aimed to drive foot traffic and online engagement among the region’s vibrant Hispanic soccer community—a demographic known for its deep passion for the sport. With the 2026 FIFA World Cup (US-CA-MX) approaching, the opportunity to build brand loyalty and capture this audience’s attention was - [Audacy partners with Podscribe to enhance attribution measurement across its digital audio and broadcast portfolio](https://soundsprofitable.com/press-release/audacy-partners-with-podscribe-to-enhance-attribution-measurement-across-its-digital-audio-and-broadcast-portfolio/) - Audacy has named Podscribe as a preferred measurement partner beginning in 2026. Through this partnership, Podscribe will enable attribution across most of Audacy’s digital portfolio, including streaming audio, podcasting, CTV, and display, with client-facing dashboards and API access that support automated reporting and portfolio-level insights. The collaboration will also support select broadcast attribution initiatives within - [Goalhanger strengthens senior leadership team with three new appointments](https://soundsprofitable.com/press-release/goalhanger-strengthens-senior-leadership-team-with-three-new-appointments/) - Goalhanger, one of the world’s fastest-growing media and production companies, has appointed a wave of new senior hires as the business enters the next phase of its development. Andy Hodgson joins as Chief Financial Officer, leading the company’s overall financial strategy and long-term growth. Chloe Straw has been appointed Director of Operations, leading the teams, - [PRX Partners with HBO Max to Produce “The Pitt Podcast”](https://soundsprofitable.com/press-release/prx-partners-with-hbo-max-to-produce-the-pitt-podcast/) - PRX Partners with HBO Max to Produce “The Pitt Podcast” The Pitt’s Official Companion podcast hosted by Dr. Alok Patel and Hunter Harris is made in partnership with PRX Productions January 8, 2025––PRX Productions––the award-winning audio creatives of public media organization PRX––is partnering with HBO Max to produce The Pitt Podcast, the Official Companion podcast - [Stanford Professor Jim Steyer Launches Which Side of History Podcast](https://soundsprofitable.com/press-release/stanford-professor-jim-steyer-launches-which-side-of-history-podcast/) - Common Sense Media Founder Jim Steyer Launches New Podcast, Which Side of History, Featuring Conversations on Tech, Education, and the Future of Democracy SAN FRANCISCO, Jan. 6, 2026 — Today, James P. Steyer, Founder and CEO of Common Sense Media and a longtime youth and family advocate, is launching a new podcast. Which Side of - [Hit Podcast Host Abby Howard Launches New Show 'Always Here' with Sister-in-Law and Daylight Media](https://soundsprofitable.com/press-release/hit-podcast-host-abby-howard-launches-new-show-always-here-with-sister-in-law-and-daylight-media/) - Introducing Always Here, a refreshing take on the "sister-in-law" bond from Abby Howard and Daylight Media. Abby Howard, co-host of the hit podcast Unplanned, and her sister-in-law Abby Howard (yes, they have the same name) today announced the launch of Always Here, a brand-new podcast with Daylight Media. Always Here is dedicated to sharing the - [Podscribe Expands Global Measurement Capabilities With Roqad](https://soundsprofitable.com/press-release/podscribe-expands-global-measurement-capabilities-with-roqad/) - Podscribe, the leading podcast and audio attribution platform, today announced a new integration with Roqad, adding a third independent identity graph to the Podscribe platform and significantly expanding its European measurement capabilities. This integration strengthens attribution accuracy, increases measurement reliability, and reinforces Podscribe’s commitment to privacy-safe, future-proof measurement in an increasingly fragmented media and identity - [The Podglomerate Expands Slate with NHPR's Full Portfolio of Award-Winning Shows](https://soundsprofitable.com/press-release/the-podglomerate-expands-slate-with-nhprs-full-portfolio-of-award-winning-shows/) - NHPR’s Bear Brook, The 13th Step, Outside/In, Civics 101, and more join The Podglomerate for ad sales and distribution Portsmouth, NH (January 7, 2026) – New Hampshire Public Radio (NHPR), New Hampshire’s only statewide radio news service, has entered an exclusive sales partnership with long-standing and award-winning podcast agency The Podglomerate (recently named “Best Podcast - [Sounds Profitable and Podcast Movement Appoint First-Ever Head of Communications to Power the Next Era of Podcasting](https://soundsprofitable.com/press-release/sounds-profitable-and-podcast-movement-appoint-first-ever-head-of-communications-to-power-the-next-era-of-podcasting/) - Podcast industry trade association deepens its leadership bench with the hire of communications veteran and former Acast executive Molly DeMellier Boston, MA – January 7, 2026 — Sounds Profitable, the trade association for the podcasting industry, today announced the creation of a new senior leadership role with the appointment of Molly DeMellier as Head of - [DAX US Partners with DISQO to Bring Advanced Brand Lift Measurement to Digital Audio and Cross-Channel Campaigns](https://soundsprofitable.com/press-release/dax-us-partners-with-disqo-to-bring-advanced-brand-lift-measurement-to-digital-audio-and-cross-channel-campaigns/) - The partnership helps brands quantify audio and cross-channel impact with real-time insights and AI-driven analysis NEW YORK,, Jan. 6, 2026 /PRNewswire-PRWeb/ -- DAX US, the pioneering digital advertising exchange owned by Global, has today announced a new partnership with DISQO, the most advanced platform for measuring advertising effectiveness, to bring accessible brand lift measurement to every audio campaign across DAX's - [LiveOne and DAX United States Renew Exclusive Partnership for 2026 with 30%+ Projected Increase in YoY Programmatic Audio Advertising Revenues](https://soundsprofitable.com/press-release/liveone-and-dax-united-states-renew-exclusive-partnership-for-2026-with-30-projected-increase-in-yoy-programmatic-audio-advertising-revenues/) - LOS ANGELES, Dec. 18, 2025 (GLOBE NEWSWIRE) -- LiveOne (NASDAQ: LVO), an award-winning creator-first music, entertainment, and technology platform, has today announced the renewal of its audio advertising partnership with DAX, a pioneering digital advertising platform owned by Global, the Media & Entertainment group. The exclusive contract, originally signed in 2015, has been expanded to include - [Canadian True Crime Marks 200 Episodes with a Special Four Part Mini-Series Revisiting the Case of Serial Killer Robert Pickton](https://soundsprofitable.com/press-release/canadian-true-crime-marks-200-episodes-with-a-special-four-part-mini-series-revisiting-the-case-of-serial-killer-robert-pickton/) - Eight Years and 75,000,000 downloads later, Canadian True Crime remains Canada’s #1 independent podcast Toronto, ON – [December 1, 2025] — On January 19th, independent true crime powerhouse Canadian True Crime will publish its 200th episode, a remarkable milestone that underscores the show’s status as one of the most successful and enduring independent podcasts in - [Audioboom’s 2025 In Numbers Highlights Video Podcasting Growth](https://soundsprofitable.com/press-release/audiobooms-2025-in-numbers-highlights-video-podcasting-growth/) - More than 1.5 billion hours of listening, 200,000 published episodes, and $63 million generated for creators in 2025 January 5, 2025 – New York, New York – Audioboom, the leading global podcast company, has announced its 2025 In Numbers review of the year, with video podcasting central to its success. Audioboom ended 2025 as the - [December 2025 Podcast Industry Rankings: Year-End Leaders Across Shows, Publishers, and Advertisers](https://soundsprofitable.com/press-release/december-2025-podcast-industry-rankings-year-end-leaders-across-shows-publishers-and-advertisers/) - Industry Rankings December 2025: The December 2025 rankings underscore continued momentum across podcasting and audio advertising, even as year-end seasonality contributed to softer month-over-month reach for many of the biggest shows. This month’s data, captured between December 1 and December 31, 2025, highlights the competitive dynamics shaping audio performance, from steady leaders in reach to - [Acast Acquires Wake Word Studios, Launches Acast Creative Studios in Germany](https://soundsprofitable.com/press-release/acast-acquires-wake-word-studios-launches-acast-creative-studios-in-germany/) - Leading audio studio and original content producer bolsters Acast’s market position in Germany and supercharges omnichannel campaign capabilities Munich, Germany - 19 December 2025 - Acast, the world's largest independent podcast company, today announces the acquisition of Wake Word Studios, a leading Munich- and Berlin-based creative audio and video studio, and original content producer. Following - [Initial Group Acquires Silver Tribe Media, Forms Initial Digital](https://soundsprofitable.com/press-release/initial-group-acquires-silver-tribe-media-forms-initial-digital/) - Initial Group, the TPG-backed global entertainment company, has acquired Silver Tribe Media, the premier digital media management andproduction company shaping the next generation of sports, news, and entertainment content. With the acquisition, Silver Tribe will rebrand as Initial Digital, becoming the first operating division to carry the Initial name and adding multichannel digital expertise to the - [National Headliner Awards Announces Call for Entries for 2026 Contest](https://soundsprofitable.com/press-release/national-headliner-awards-announces-call-for-entries-for-2026-contest/) - Prestigious Journalism Contest Includes New Judging Categories for Digital Multimedia and Cross-Platform Presentations ATLANTIC CITY, N.J. — The National Headliner Awards — one of the nation’s oldest and most prominent juried competitions for a broad range of journalism — announces two new judging categories in its call for entries for the 2026 contest. Reflecting the - [On Air Fest adds Alec Baldwin, Malcom Gladwell, NPR’s Code Switch, and More to 2026 Lineup](https://soundsprofitable.com/press-release/on-air-fest-adds-alec-baldwin-malcom-gladwell-nprs-code-switch-and-more-to-2026-lineup/) - New talent joins previously announced Fest headliners Roxane Gay, Don Lemon, Audie Cornish, Radiolab, Heavyweight live with Jonathan Goldstein On Air Fest 2026 returns to Brooklyn February 23rd - 26th: Ambie Awards 2/23, Bloomberg Podcast Business Summit 2/24, public programming 2/25 - 26 On Air Presents, the premier storytelling events and creative studio behind On Air Fest - - [Podcasting and Audio Given Seat on the Creative Industries Council Following AudioUK Campaign](https://soundsprofitable.com/press-release/podcasting-and-audio-given-seat-on-the-creative-industries-council-following-audiouk-campaign/) - Podcasting and audio have been formally granted a seat on the Creative Industries Council (CIC), marking a major milestone for the UK’s podcasting and audio sector and a significant recognition of its creative, cultural and economic value to the UK’s creative industries. The move follows a successful lobbying campaign led by AudioUK (the industry body - [Oxford Road Uncovers Stunning 25% Gap In Podcast Video Ad Performance](https://soundsprofitable.com/press-release/oxford-road-uncovers-stunning-25-gap-in-podcast-video-ad-performance/) - Oxford Road and Podscribe announce the surprising results of their latest white paper "Re-Thinking YouTube: Why Your Video Podcast Ads Are Converting 25% Worse Than Audio” – proving that YouTube’s podcasting dominance comes with a heavy cost for brand advertisers. The study shows that YouTube views are 18-25% less effective than audio downloads at driving - [Netflix and iHeartMedia Announce Exclusive Video Podcast Partnership for Top iHeartPodcasts](https://soundsprofitable.com/press-release/netflix-and-iheartmedia-announce-exclusive-video-podcast-partnership-for-top-iheartpodcasts/) - More than 15 industry-leading iHeartPodcasts will stream only on Netflix including “My Favorite Murder,” “The Breakfast Club,” “Bobby Bones Presents: The Bobbycast,” “Behind the Bastards,” “The Psychology of Your 20s” and more Top comedic talent including “Dear Chelsea” with Chelsea Handler and “This Is Important” with “Workaholics” stars Adam Devine, Anders Holm and Blake - [Next Broadcast Media Announces New Identity: Next Audio](https://soundsprofitable.com/press-release/next-broadcast-media-announces-new-identity-next-audio/) - December 2025 — Next Broadcast Media today announced its new identity as Next Audio, marking a significant milestone in the company’s development as a global audio advertising partner. The evolution to Next Audio follows several years of sustained international growth. The company now operates across over 90 global locations, supports more than 300 advertisers and - [Podscribe Launches Automated Campaign Recap Presentations and Lookalike Audience Discovery to Streamline Podcast Advertising](https://soundsprofitable.com/press-release/podscribe-launches-automated-campaign-recap-presentations-and-lookalike-audience-discovery-to-streamline-podcast-advertising/) - Podscribe, the leading podcast attribution and measurement platform, announced the launch of two new product capabilities designed to help advertisers and publishers save time, improve reporting, and discover high-impact podcast inventory faster: automated campaign recap presentations and customer segments with lookalike audience discovery. Together, these updates transform how teams report on performance and plan future - [Oxford Road Reveals That “OGs” Dominate New Podcasts In Ad Performance](https://soundsprofitable.com/press-release/oxford-road-reveals-that-ogs-dominate-new-podcasts-in-ad-performance/) - Oxford Road announces “ORBIT Top 15 Performing OG Podcasts,” its latest podcast rankings based on actual sales results, drawing from $1.6 billion+ in campaign data across hundreds of advertisers. The advertising industry often confuses newness with value. Buyers and publishers alike obsess over the latest celebrity launch or breakout chart-topper. But the data tells a - [Supertab Simplifies AI Licensing for Media Companies](https://soundsprofitable.com/press-release/supertab-simplifies-ai-licensing-for-media-companies/) - Supertab, a leading provider of digital monetization and licensing infrastructure, today announced the launch of its Managed RSL Service, a turnkey solution that enables media companies to easily implement Really Simple Licensing (RSL) and meet emerging AI content licensing requirements. As artificial intelligence systems increasingly train on and repurpose online content, organizations are seeking clear, - [RedCircle partners with Audion to expand programmatic podcast demand in European markets](https://soundsprofitable.com/press-release/redcircle-partners-with-audion-to-expand-programmatic-podcast-demand-in-european-markets/) - London; 10 December 2025: A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on both sides of the Atlantic. The direct connection with Audion’s curated podcast marketplace gives RedCircle and its clients easy access to European programmatic podcast demand. - [New Creator Study Reveals Format Diversity Growth and Retention Challenges in Podcasting](https://soundsprofitable.com/press-release/new-creator-study-reveals-format-diversity-growth-and-retention-challenges-in-podcasting/) - The Creators 2025, from Sounds Profitable, reveals key points of podcast industry transformation. Major findings include: 71% of active creators now incorporate video, while audio-only remains choice for 29% Multicultural creators are driving podcast creation by up to 2x Nearly 1 in 6 podcast consumers report having podcast creation experience, bringing the industry from niche - [The Dr. Gundry Podcast and PodcastOne (Nasdaq: PODC) Celebrate 5-Year Partnership](https://soundsprofitable.com/press-release/the-dr-gundry-podcast-and-podcastone-nasdaq-podc-celebrate-5-year-partnership/) - The Dr. Gundry Podcast, hosted by world-renowned heart surgeon, bestselling author, and gut health expert Dr. Steven Gundry, is celebrating its 5-year anniversary with PodcastOne, a leading publisher and podcast sales network. Since the launch of The Dr. Gundry Podcast in 2018, this show has evolved into one of the most trusted and impactful health - [Ari Melber Joins Northern Disclosure for a Provocative Discussion on Democracy and Civil Civic Conversations](https://soundsprofitable.com/press-release/ari-melber-joins-northern-disclosure-for-a-provocative-discussion-on-democracy-and-civil-civic-conversations/) - Cleveland, OH - In the newest episode of Northern Disclosure, co-hosts Rob Morrow and Janine Turner include MS NOW’s The Beat host, Ari Melber for a conversation blending constitutional insight, pop-culture nostalgia, and one never-before-told casting secret. Melber, a former First Amendment lawyer and the network’s Chief Legal Consultant helps unpack Northern Exposure’s “Democracy in - [SoundCast Opens US Office in New York and Appoints Violaine Cabrol as US Managing Director](https://soundsprofitable.com/press-release/soundcast-opens-us-office-in-new-york-and-appoints-violaine-cabrol-as-us-managing-director/) - SoundCast, the rapidly growing French startup specializing in audio advertising technology and audio content monetization, today announces the official opening of its United States office in New York City, marking a major step in its international expansion. While the subsidiary SoundCast Corp has been operational for a year, the physical inauguration of its US headquarters - [SiriusXM Leads the Nominations for First-Ever Golden GlobeⓇ Best Podcast Award](https://soundsprofitable.com/press-release/siriusxm-leads-the-nominations-for-first-ever-golden-globeⓡ-best-podcast-award/) - SiriusXM today announced that it leads the nominations for inaugural Best Podcast category at the 83rd Annual Golden Globes®, with three of the six nominees—“Call Her Daddy,” “SmartLess,” and “The Mel Robbins Podcast”—all part of the SiriusXM Podcast Network. This marks the first time a major awards show has formally recognized podcasting, and SiriusXM’s dominant - [Maggie Sellers Reum’s 'Hot Smart Rich’ will join Steven Bartlett’s Global Media Company FlightStory to scale the biggest female ambition brand after landmark strategic 7-figure investment](https://soundsprofitable.com/press-release/maggie-sellers-reums-hot-smart-rich-will-join-steven-bartletts-global-media-company-flightstory-to-scale-the-biggest-female-ambition-brand-after-landmark-strategic-7-figur/) - New York — December 9th, 2025 — FlightStory, the global media and investment company co-founded by Steven Bartlett, entrepreneur and host of the world’s second-biggest host-led podcast, The Diary Of A CEO along with Georgie Holt FlightStory co-founder & CEO & Christiana Brenton FlightStory co-founder and CRO today announced a landmark strategic 7-figure investment in - [New Global Podcast Study Sets the Standard for 2026 Audio Planning](https://soundsprofitable.com/press-release/new-global-podcast-study-sets-the-standard-for-2026-audio-planning-2/) - New Global Podcast Study Sets the Standard for 2026 Audio Planning NumberEight, Barometer, AdsWizz, and Sounds Profitable release the most comprehensive global podcast-only study to date with audience analysis and actionable market insights. London — December 2025 — Podcasting enters 2026 with scale, trust, and real cultural pull. Edison Research’s Infinite Dial 2025 shows 70% - [Podcast Nation To Launch How We Got Away with Murder — A Rewatch Podcast with Jack Falahee & Matt McGorry](https://soundsprofitable.com/press-release/podcast-nation-to-launch-how-we-got-away-with-murder-a-rewatch-podcast-with-jack-falahee-matt-mcgorry/) - Los Angeles, CA – Podcast Nation announced yesterday the launch of their newest original series, How We Got Away with Murder, a rewatch podcast hosted by actors Jack Falahee and Matt McGorry–better known to fans as Connor Walsh and Asher Millstone from the hit ABC series How to Get Away with Murder. Fully produced by - [True Native Media Announces Two New Account Executives: Melanie Margolin and Nancy Komarow](https://soundsprofitable.com/press-release/true-native-media-announces-two-new-account-executives-melanie-margolin-and-nancy-komarow/) - True Native Media, a leading podcast representation firm, is pleased to announce the addition of Melanie Margolin and Nancy Komarow as Account Executives. Both bring deep experience in media sales, client partnerships, and strategic account growth, and will help support True Native Media’s expanding roster of podcasters and advertisers. Melanie Margolin joins True Native Media - [Australia's CRA members capture 33% of Australia's digital audio market](https://soundsprofitable.com/press-release/australias-cra-members-capture-33-of-australias-digital-audio-market/) - Commercial Radio & Audio (CRA) has reported total radio revenue of $273.1 million for Q3 2025, down 4% year-on-year (YOY). Digital audio revenue grew 12.1% to $26.7 million, while metro broadcast revenue totalled $156.7 million (-5% YOY) and regional revenue delivered $89.8 million (-6% YOY). Broadcast revenue was impacted by soft market conditions but the - [Talkhouse Appoints Laura Mayer as Head of Podcasts](https://soundsprofitable.com/press-release/talkhouse-appoints-laura-mayer-as-head-of-podcasts/) - Talkhouse – home to shows like SubwayTakes, How Long Gone, Alison Roman’s Solicited Advice, That’s How I Remember It with Craig Finn, This Is TASTE, Life of the Record, Jokermen and more – has appointed Laura Mayer to the position of Head of Podcasts. Mayer last served as the Executive Producer of Podcast Programming at - [New Global Podcast Study Sets the Standard for 2026 Audio Planning](https://soundsprofitable.com/press-release/new-global-podcast-study-sets-the-standard-for-2026-audio-planning/) - NumberEight, Barometer, AdsWizz, and Sounds Profitable release the most comprehensive global podcast-only study to date with audience analysis and actionable market insights. London — December 2025 — Podcasting enters 2026 with scale, trust, and real cultural pull. Edison Research’s Infinite Dial 2025 shows 70% of Americans have listened to a podcast, and Sounds Profitable reports - [Nachum Segal Network Selects Zeno Plus for Podcast, Broadcast, and Digital Transformation](https://soundsprofitable.com/press-release/nachum-segal-network-selects-zeno-plus-for-podcast-broadcast-and-digital-transformation/) - The Nachum Segal Network (NSN) has selected Zeno Plus, a Zeno Media company, as its end-to-end platform partner across podcasting, broadcast operations, and digital. The engagement includes podcast hosting, an AI podcast bot to record, edit, and publish episodes, a new NSN website, a subscriber/supporter section with exclusive content, and radio consulting to optimize on-air - [PRX and AudioUK Announce 2026 Podcast Creator Summit in London](https://soundsprofitable.com/press-release/prx-and-audiouk-announce-2026-podcast-creator-summit-in-london/) - PRX and AudioUK Announce 2026 Podcast Creator Summit in London The all-day event on 6 February will take place in Apple’s London offices at Battersea Power Station, featuring free workshops and learning sessions for podcasters 3 December 2025, Public media organisation PRX - bringing acclaimed podcasts and radio - [The world's biggest podcast festival Crossed Wires announces first wave of acts for July 2026](https://soundsprofitable.com/press-release/the-worlds-biggest-podcast-festival-crossed-wires-announces-first-wave-of-acts-for-july-2026/) - The world's biggest podcast festival Crossed Wires announces first wave of acts for July 2026 Jo Whiley & Zoe Ball, Blindboy, Elizabeth Day and Zack Polanski amongst first shows with much more to be announced in the new year –––––––––– NOW FOUR DAYS LONG 2nd-5th July 2026, Sheffield –––––––––– Sign-up for your pre-sale code now - [Podcast Industry Rankings November 2025: The Shows, Publishers, and Advertisers Driving Audio’s Next Wave](https://soundsprofitable.com/press-release/podcast-industry-rankings-november-2025-the-shows-publishers-and-advertisers-driving-audios-next-wave/) - Industry Rankings November 2025: The November 2025 rankings showcase the continued growth and momentum of the podcast and audio advertising industry. This month’s data, captured between November 1 and November 30, 2025, reveals a thriving and evolving landscape that’s driving measurable impact for creators, publishers, and brands alike. Podcast Show Highlights: Stability at the top: - [Podcasthon 2026 Reaches 1,000 First Registrations: On The Road To Surpass 2025 Record](https://soundsprofitable.com/press-release/podcasthon-2026-reaches-1000-first-registrations-on-the-road-to-surpass-2025-record/) - The Podcasthon initiative is excited to share its first major milestone: more than 1,000 podcasts from around the world have already signed up for the 2026 edition. With 100 days remaining until the event, the goal is to surpass the 2025 record of 1,500 podcasts and engage over 2,000 podcasters globally—uniting to amplify the voices of hundreds - [YouTube Wraps its 20th Anniversary Year With a New Feature Announcement & 2025 Trends](https://soundsprofitable.com/press-release/youtube-wraps-its-20th-anniversary-year-with-a-new-feature-announcement-2025-trends/) - YouTube to Unveil Annual Trending Lists & Launch New Personalized 'YouTube Recap' Feature [December 2, 2025] – YouTube is announcing two major end-of-year moments to close out its 20th anniversary year. YouTube Recap is the first-ever personalized feature, which launches alongside the annual release of the End Of Year Trending Lists highlighting the creators, songs, - [Dr. Laurie Santos and The Happiness Lab Podcast Unveil “Pods Fight Poverty” on Giving Tuesday](https://soundsprofitable.com/press-release/dr-laurie-santos-and-the-happiness-lab-podcast-unveil-pods-fight-poverty-on-giving-tuesday/) - The Happiness Lab podcast’s Dr. Laurie Santos has announced today the launch of “Pods Fight Poverty,” a groundbreaking campaign to lift three villages in Rwanda out of extreme poverty. In collaboration with dozens of other podcast hosts and platforms, the Pods Fight Poverty campaign will use its reach and influence with listeners to raise funds - [Acast UK Launches Industry-First YouTube Program: Creates UK's Largest Premium Audio and Video Podcast Offering](https://soundsprofitable.com/press-release/acast-uk-launches-industry-first-youtube-program-creates-uks-largest-premium-audio-and-video-podcast-offering/) - Supported by a partnership with Little Dot Studios, unlocks new advertiser opportunities and increased podcaster revenue, extending Acast UK's unmatched creator influence across all channels LONDON – 2 December 2025: Acast, the world’s largest independent podcast company, is launching the UK's biggest premium audio and video podcast offering, delivering a dramatically enhanced video proposition on YouTube. The new program and partnership with - [Trailblazing TV News Editor joins Pod Save the UK to spearhead next stage of growth](https://soundsprofitable.com/press-release/trailblazing-tv-news-editor-joins-pod-save-the-uk-to-spearhead-next-stage-of-growth/) - Reduced Listening, the London-based podcast company, today announces that Cait FitzSimons, former Editor of 5 News, will be joining as Executive Producer of Pod Save the UK, hosted by Nish Kumar and Coco Khan. From December 2025 Cait will lead the production team and drive the show’s next phase of audience growth and editorial innovation. Cait - [Three Rugby League Icons Launch "Changing Rooms: Beyond the Scrum" A New Podcast About Life's Biggest Transitions](https://soundsprofitable.com/press-release/three-rugby-league-icons-launch-changing-rooms-beyond-the-scrum-a-new-podcast-about-lifes-biggest-transitions/) - Adrian Morley, Shaun Lunt, and Barrie McDermott unite to share raw, unfiltered conversations on resilience, reinvention, and finding your next path When the roar of the crowd fades and the final whistle blows, what comes next? Rugby League icons Adrian Morley, Shaun Lunt, and Barrie McDermott are pulling back the curtain on life's toughest transitions - [Triton Digital Announces 2025 LATAM Audio Insights Report](https://soundsprofitable.com/press-release/triton-digital-announces-2025-latam-audio-insights-report/) - Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced the release of its 2025 LATAM Audio Insights Report, a comprehensive analysis of listening behaviors and market trends across Latin America. Drawing from Triton Digital’s Podcast Metrics and Webcast Metrics data from January through August 2025, the - [PodcastOne And Dr. Phil’s Envoy Media Co. Join Forces To LaunchNew Television, DTC and Podcast-Based Original and Owned Content Network, Led By All-New Daily Dr. Phil Podcast](https://soundsprofitable.com/press-release/podcastone-and-dr-phils-envoy-media-co-join-forces-to-launchnew-television-dtc-and-podcast-based-original-and-owned-content-network-led-by-all-new-daily-dr-phil-podcast/) - Premieres to Over 125 Million Pay Cable Subscribers and Free Streaming Viewers Via Envoy TV and Envoy FAST Channels, Dr. Phil Combined Social Following Tops 27 Million Network Debuts With More Than 200 Podcasts and 15,000 Hours of Premium Library Content Drawn From the Combined Catalogs of PodcastOne and Envoy Media Co. Los Angeles, CA— - [AudienceLift Unveils Automated Audience Growth API for Networks, Host Platforms & Production Studios](https://soundsprofitable.com/press-release/audiencelift-unveils-automated-audience-growth-api-for-networks-host-platforms-production-studios/) - FOR IMMEDIATE RELEASE: New York, NY - December 1, 2025 – Audiencelift, the leading platform for podcast and YouTube audience growth and development announced the launch of its revolutionary new API. This integration makes Audiencelift’s growth engine easily accessible to podcast hosting platforms, podcast networks, brand studios and production companies that want to automate audience - [Podcast Nation Bridges Social and Audio, Pioneering 360° Brand Campaigns](https://soundsprofitable.com/press-release/podcast-nation-bridges-social-and-audio-pioneering-360-brand-campaigns/) - Podcast Nation, a creator-first podcast network, is expanding its approach to socially-native, video-first content, spotlighting how social media is reshaping the audio industry and opening new avenues for brands to engage audiences across platforms. “With sights set on 2026, our focus is on the impact social media has on podcasting—not just by bringing more voices - [PodcastOne (Nasdaq: PODC) Aligns with Former New York Yankees Outfielder Clint Frazier for Multi-Year Exclusive Distribution Rights for Life After the Show Podcast](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-aligns-with-former-new-york-yankees-outfielder-clint-frazier-for-multi-year-exclusive-distribution-rights-for-life-after-the-show-podcast/) - Social Following for Frazier Tops 200K, Life After the Show is the 19th Podcast Added to PodcastOne’s Network Roster This Year for 211 Total Podcasts Los Angeles, CA, November 25, 2026 — PodcastOne (Nasdaq: PODC), a leading publisher and podcast sales network, announced today that it has entered into a multi-year agreement with former New York Yankees outfielder Clint - [Really?? The Doors? Talkhouse Launches New Podcast Hosted by The New Yorker's Naomi Fry, Premiere Episode Out Today](https://soundsprofitable.com/press-release/really-the-doors-talkhouse-launches-new-podcast-hosted-by-the-new-yorkers-naomi-fry-premiere-episode-out-today/) - Talkhouse Launches New Podcast Hosted by The New Yorker's Naomi Fry, Premiere Episode Out Today First Season Rediscovers & Reconsiders Cultural Legacy of The Doors, Featuring John Doe, Lili Anolik, Weyes Blood, Amanda Petrusich, Billy Idol, Chris Black, Lucinda Williams, Walter Martin & The Doors' Drummer John Densmore November 19, 2025 – Really?? is a - [Ausha’s PSO Category Benchmark Reveals the Success Secrets Behind the Top Podcasts](https://soundsprofitable.com/press-release/aushas-pso-category-benchmark-reveals-the-success-secrets-behind-the-top-podcasts/) - What makes top podcasts rise to the top? With Ausha’s new PSO Category Benchmark, available inside the PSO Control Panel, you no longer have to guess. This powerful new feature shows exactly how your show compares — and what you can do to grow. To be among the best, how often do top shows publish? - [Trading in Acast's shares on Nasdaq Stockholm commences today](https://soundsprofitable.com/press-release/trading-in-acasts-shares-on-nasdaq-stockholm-commences-today/) - 20 November 2025 Acast AB (publ) ("Acast" or the "Company") announced on 12 November 2025 that Nasdaq Stockholm's listing committee has made the assessment that the Company fulfils the listing requirements for admission of the Company's shares to trading on Nasdaq Stockholm Main Market. Today, on 20 November 2025, trading in the Company's shares will - [Zeno Media Empowers Broadcasters with Self-Service Ad Feature in Zeno Tools](https://soundsprofitable.com/press-release/zeno-media-empowers-broadcasters-with-self-service-ad-feature-in-zeno-tools/) - Zeno Media today announced the expansion of its ad-serving technology with a new self-serve feature inside the Zeno Tools dashboard, powered by Zeno’s proprietary audio ad server, which manages campaign decisioning and dynamic ad insertion for live and on-demand content. With this new feature, broadcasters can create, manage, and track their own direct ad campaigns - [What Is Happening Here: Canadaland’s latest limited series is available now](https://soundsprofitable.com/press-release/what-is-happening-here-canadalands-latest-limited-series-is-available-now/) - TORONTO (November 17th, 2025) — Canadaland, the podcast network behind the critically acclaimed and globally popular hits Pretendians, Thunder Bay and The Copernic Affair, is bringing listeners a raw and thorough examination of a society seized by a sudden crisis of rage and conflict, that dares to ask: What Is Happening Here? Statistically, a Jew - [Announcing A Brand New Show From Goalhanger: The Rest Is Science](https://soundsprofitable.com/press-release/announcing-a-brand-new-show-from-goalhanger-the-rest-is-science/) - Science is often stranger than fiction. Launching in November 2025, The Rest Is Science explores the forces, patterns, and questions that define the world around us. From cutting-edge discoveries to age-old mysteries, it invites us to think deeper - to notice what we’ve overlooked, and to see the familiar through fresh eyes. The Rest Is - [Ausha launches PodWars, a free Podcast Visibility Checker to help podcasters assess their visibility on Apple Podcasts](https://soundsprofitable.com/press-release/ausha-launches-podwars-a-free-podcast-visibility-checker-to-help-podcasters-assess-their-visibility-on-apple-podcasts/) - The podcast hosting and marketing platform Ausha announces the launch of PodWars, a podcast visibility checker and free online tool designed to help podcasters evaluate how visible their show is on Apple Podcasts. When listeners look for a new podcast, 70% start by searching directly on podcast apps.* They type a keyword related to the topic they’re - [Bill Burr Tops Oxford Road’s Comedy Podcast Sales Effectiveness Ranking](https://soundsprofitable.com/press-release/bill-burr-tops-oxford-roads-comedy-podcast-sales-effectiveness-ranking/) - Oxford Road announces “ORBIT Top 15 Comedy Podcasts Measured by Ad Performance” – its latest podcast rankings based on actual sales results, drawing from $1.6 billion+ in campaign data across hundreds of advertisers. Like the previous overall ranking, the newest comedy-centered list analyzes 12 months of real campaign outcomes to reveal which shows convert listeners - [Eventbrite Announces Listener.com Partnership and Highlights a Year of Innovations Designed to Help Organizers Reach New Audiences](https://soundsprofitable.com/press-release/eventbrite-announces-listener-com-partnership-and-highlights-a-year-of-innovations-designed-to-help-organizers-reach-new-audiences/) - Based on organizer feedback, Eventbrite’s 2025 updates and new partnership with Listener.com reflect what organizers want most: easier ways to grow their events and deliver great attendee experiences Key Highlights A new partnership with AI-powered analytics platform Listener.com helps podcast hosts turn listeners into live audiences, making it easier to identify top fans, route tours, - [Cineverse Partners with Echoverse on Audio Adaptation Release of “Grim Death and Bill The Electrocuted Criminal”](https://soundsprofitable.com/press-release/cineverse-partners-with-echoverse-on-audio-adaptation-release-of-grim-death-and-bill-the-electrocuted-criminal/) - Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, and Bloody Disgusting, its horror division, today announced a partnership with premium sci-fi, supernatural and fantasy audio content studio Echoverse on the debut of their new podcast Grim Death and Bill The Electrocuted Criminal. An audio adaptation by NYT best-selling author Thomas E. Sniegoski (The Fallen) of his 2017 illustrated novel with acclaimed - [BBC World Service English launches Asia Specific, a new visualised podcast presented by Mariko Oi](https://soundsprofitable.com/press-release/bbc-world-service-english-launches-asia-specific-a-new-visualised-podcast-presented-by-mariko-oi/) - BBC World Service is launching a new visualised podcast, which will deliver in-depth analysis and expertise on stories from across Asia-Pacific. Launching on 19 November, Asia Specific will bring Asian perspectives on the biggest global news stories, original journalism, and big picture insights on the political, social and economic trends shaping the region. Airing twice weekly, Mariko - [Local Files Club, a New Digital Label for Audio Fiction, Launches with Ms. Shipton's Travelling Tea Shop](https://soundsprofitable.com/press-release/local-files-club-a-new-digital-label-for-audio-fiction-launches-with-ms-shiptons-travelling-tea-shop/) - Local Files Club, a new digital label for audio fiction, is launching with a new show from Skadi’s Symphony, the creators of celebrated independent podcast Kane & Feels, on 14 November. Ms. Shipton’s Travelling Tea Shop is a five-episode micro-fiction show about a witch who finds herself and her van broken down in the English - [Podcast Nation debuted its first-ever CreatorCon at BravoCon this past weekend, signaling a comeback for live events.](https://soundsprofitable.com/press-release/podcast-nation-debuts-creatorcon-at-bravocon-in-las-vegas/) - Las Vegas, NV – November 17, 2025 – Podcast Nation marked an exciting milestone this past weekend at BravoCon, partnering with the network’s fan-favorite show The Bravo Docket to bring together over 50 Bravo podcast hosts and digital creators for its first-ever CreatorCon–a one-night meetup uniting some of the most exciting voices in the Bravo community, with - [Realm Expands Network with Three Fan-Favorite True Crime Podcasts](https://soundsprofitable.com/press-release/ream-exapands-network-with-three-fan-favorite-true-crime-podcasts/) - “Moms & Mysteries”, “Crime Salad,” and “I Think Not!” Are Standouts in the True Crime space known for their warmth, empathy, and levity Realm, the podcast-first digital media network, today announced the addition of three acclaimed shows to its growing slate of true crime podcasts. I Think Not!, Crime Salad, and Moms & Mysteries bring - [PodcastOne (Nasdaq: PODC) Partners with Dating Coach and Matchmaker Blaine Anderson to Launch New Relationship Podcast Help Me, I’m Single](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-partners-with-dating-coach-and-matchmaker-blaine-anderson-to-launch-new-relationship-podcast-help-me-im-single/) - Anderson Has Worked With Over 7,000 People Around the Globe and Across 6 Continents Help Me, I’m Single is the 17th Podcast Added to PodcastOne Network in 2025 Los Angeles, CA – November 12, 2025 – PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today that it partnered with a leading dating - [Metal Blade Records & Pantheon Media Launch "Metal Mondays" — The Ultimate Heavy-Metal Trivia & Interactive Audio Experience](https://soundsprofitable.com/press-release/metal-blade-records-pantheon-media-launch-metal-mondays-the-ultimate-heavy-metal-trivia-interactive-audio-experience/) - Revolutionary Weekly Series Features the Heavy Metal Archaeologist Exploring 43 Years of Metal History Through Interactive Gaming Los Angeles, CA – Nov 17, 2025 – Two of the most respected names in metal culture — Pantheon Media ("Where Fans Belong") and Metal Blade Records (the legendary independent heavy-metal label) — are proud to announce the - [Leading French Media and Publishing Conglomerate Le Monde Group Chooses Acast as Audio and Video Monetization Partner](https://soundsprofitable.com/press-release/leading-french-media-and-publishing-conglomerate-le-monde-group-chooses-acast-as-audio-and-video-monetization-partner/) - M Publicité - the advertising agency of Le Monde Group - has chosen Acast, the world’s largest independent podcast company, as its monetization partner for podcasting. Le Monde Group continues to diversify its media formats, strengthening its presence in audiovisual production. Its commitment to editorial innovation is delivering results: in 2025, Le Monde’s three podcasts - [Audiochuck Adds Chameleon to Its Podcast Lineup in Partnership with Campside Media](https://soundsprofitable.com/press-release/audiochuck-adds-chameleon-to-its-podcast-lineup-in-partnership-with-campside-media/) - Audiochuck, the award-winning media company founded by Ashley Flowers, announced the addition of the fan-favorite podcast Chameleon to its network, with new episodes released every week. Developed by Campside Media, this partnership brings the critically acclaimed series, which explores the lives of scammers and masters of disguise operating in plain sight, to Audiochuck’s vast listenership. This move - [Triton Digital Partners with The Washington Post to Power Digital Audio Strategy](https://soundsprofitable.com/press-release/triton-digital-partners-with-the-washington-post-to-power-digital-audio-strategy/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced a new partnership with The Washington Post, one of the world’s most trusted and respected news organizations. Under the agreement, Triton will power The Post’s digital audio strategy including podcast, monetization and measurement. The collaboration will - [Mission Media Announces Funding, Expands Sales Team to Power Growth](https://soundsprofitable.com/press-release/mission-media-announces-funding-expands-sales-team-to-power-growth/) - Mission Media AI, the rapidly growing monetization and media representation platform, today announced it has secured funding at an eight-figure valuation to accelerate the company’s growth. The new capital will be used to drive continued investment in Mission’s proprietary technology stack, open a flagship New York office, and enhance cross-platform monetization opportunities for creators and - [Industry Expert and Former Ad Sales Leader for Netflix, Snap, Hulu and NBCU to Oversee Client Relations at Nielsen](https://soundsprofitable.com/press-release/industry-expert-and-former-ad-sales-leader-for-netflix-snap-hulu-and-nbcu-to-oversee-client-relations-at-nielsen/) - Nielsen, a global leader in audience measurement and marketing intelligence, today announced advertising industry pioneer Peter Naylor as its first Chief Client Officer. In this role, Naylor will serve as a critical partner for Nielsen’s clients, including advertisers and publishers across traditional and digital channels. Naylor will ensure the measurement company is meeting the needs - [Shots Podcast Network Joins Cumulus Podcast Network, Bringing Unfiltered Entertainment to Millions of Listeners](https://soundsprofitable.com/press-release/shots-podcast-network-joins-cumulus-podcast-network-bringing-unfiltered-entertainment-to-millions-of-listeners/) - Cumulus Media today announced a major expansion of its podcast portfolio with the addition of the Shots Podcast Network podcasts to the Cumulus Podcast Network, marking a new era of creator-led audio entertainment. As part of Westwood One’s portfolio, The Cumulus Podcast Network distributes, markets, and monetizes the Shots Podcast Network with this new partnership. - [NOVA Entertainment Renews Partnership with Podshape](https://soundsprofitable.com/press-release/nova-entertainment-renews-partnership-with-podshape/) - NOVA Entertainment has renewed its successful partnership with Podshape, a leading Australian creator of original and branded audio content. The long-term deal will focus on amplifying Podshape’s original series and branded content on the Nova Podcasts network, delivering premium storytelling for listeners and innovative audio solutions for advertisers. Podshape joined the Nova Podcasts network on - [Australian podcast advertising investment surges across key industries in Q3/25](https://soundsprofitable.com/press-release/australian-podcast-advertising-investment-surges-across-key-industries-in-q3-25/) - Investment in podcasting continues to increase throughout 2025 across key industries such as Food, Wagering, Investing, Energy and Health Services brands, as found in ARN’s iHeart and Magellan AI Q3 report on podcast advertising in Australia. ARN’s iHeart and Magellan AI quarterly report provides trend-based insights that help brands understand how they can best engage - [The San Francisco Standard Announces New Flagship Podcast “Pacific Standard Time”](https://soundsprofitable.com/press-release/the-san-francisco-standard-announces-new-flagship-podcast-pacific-standard-time/) - The San Francisco Standard today announced the launch of Pacific Standard Time, a new weekly news podcast about the people and ideas driving California’s future — and their ripple effects across the country. The show is hosted by Emily Dreyfuss and Jesse Alejandro Cottrell, with new episodes every Wednesday. “Pacific Standard Time, or PST for - [Stingray Acquires TuneIn, Creating an Audio Streaming and Advertising Powerhouse](https://soundsprofitable.com/press-release/stingray-acquires-tunein-creating-an-audio-streaming-and-advertising-powerhouse/) - Stingray Group Inc. (TSX: RAY.A; RAY.B) (‘’Stingray’’ or ‘’The Corporation’’), an industry leader in music and video content distribution, business services, and advertising solutions, announced today it has entered into a definitive agreement to acquire TuneIn Holdings, Inc. (‘’TuneIn’’), a pioneer in live audio streaming and ad monetization. The transaction is valued at up to - [True Native Media Welcomes “Reality Life with Kate Casey” to Its Exclusive Podcast Roster](https://soundsprofitable.com/press-release/true-native-media-welcomes-reality-life-with-kate-casey-to-its-exclusive-podcast-roster/) - True Native Media, a leading podcast representation and advertising agency connecting brands with engaged, influential audiences, is proud to announce that Reality Life with Kate Casey has joined its exclusive roster of shows. Hosted by entertainment journalist Kate Casey, Reality Life with Kate Casey delivers unmatched insight into the world of unscripted television. Through in-depth interviews with - [Liam Bateman joins audioadpro as Chief Technology Officer](https://soundsprofitable.com/press-release/liam-bateman-joins-audioadpro-as-chief-technology-officer/) - audioadpro has appointed Liam Bateman as Chief Technology Officer (CTO) and Advisory Board Member, as the digital audio advertising trade desk embarks on its next phase of development. Bateman has spent the last 15 years at the forefront of technology leadership as a founder, CTO, and advisor - renowned for co-founding Silverchip in 2010, a - [SoundCast Expands International Footprint with New London Office and Appointment of UK Country Manager](https://soundsprofitable.com/press-release/soundcast-expands-international-footprint-with-new-london-office-and-appointment-of-uk-country-manager/) - SoundCast, the global digital audio SSP, is proud to announce the opening of its new office in London, marking a major milestone in the company’s international expansion. This strategic move reinforces SoundCast’s ambition to strengthen its presence across Europe and more specifically the UK and get closer to its clients, partners, and the growing pool - [The Cost of Attention: Podcast Marketing Academy & Lower Street Publish New Report Detailing the ROI of Audio vs Video Podcasts](https://soundsprofitable.com/press-release/the-cost-of-attention-podcast-marketing-academy-lower-street-publish-new-report-detailing-the-roi-of-audio-vs-video-podcasts/) - Today, podcast marketing education and media company, Podcast Marketing Academy, and branded podcast production company, Lower Street, published the Podcast Marketing Trends: Cost of Attention Report. Based on a survey of 308 podcasters who shared detailed data, including their audio downloads, YouTube views, consumption metrics, budget, revenue, and more, the report breaks down the benefits and - [After 27 Years, Maryland Nurse’s Murder Solved — and ‘American Nightmares’ Podcast Helped Keep the Case Alive](https://soundsprofitable.com/press-release/after-27-years-maryland-nurses-murder-solved-and-american-nightmares-podcast-helped-keep-the-case-alive/) - WASHINGTON, D.C. - A decades-old Maryland murder case that was the focus of Season 2 of the true-crime podcast American Nightmares has been solved — and the victim’s family says the podcast helped inspire investigators to keep pursuing the case. Prince George’s County Police announced this week that Edward Watts, who also went by Baari - [Adwanted UK Launches Digital Audio Trading in J-ET](https://soundsprofitable.com/press-release/adwanted-uk-launches-digital-audio-trading-in-j-et/) - J-ET, the UK radio’s trading and accountability system, has today announced the launch of digital audio trading alongside linear broadcast, in partnership with Global and Bauer which own and operate DAX and audioXI. “This collaboration between broadcasters, digital platforms and Adwanted reflects the strength and unity of UK commercial audio. Ensuring advertisers can plan, buy, - [Spotify's The Ringer Joins FanDuel Sports Network's Fast-Growing Live Lineup Starting November 16th](https://soundsprofitable.com/press-release/spotifys-the-ringer-joins-fanduel-sports-networks-fast-growing-live-lineup-starting-november-16th/) - New partnership with Bill Simmons' The Ringer brings daily insights and FanDuel odds to an expanded lineup anchored by Countdown Live and Golic & Golic SOUTHPORT, Conn., Nov. 10, 2025 /PRNewswire/ -- FanDuel Sports Network, operated by Main Street Sports Group, today announced a new collaboration with Bill Simmons' The Ringer, bringing two of its most popular vodcasts - [Podstock Signs Ballen Studios and Extends Multi-Year Contract with Dear Media](https://soundsprofitable.com/press-release/podstock-signs-ballen-studios-and-extends-multi-year-contract-with-dear-media-to-improve-podcast-measurement-and-operations-across-audio-video-and-social-channels/) - Key industry partnerships accelerate Podstock’s mission to modernize podcast business infrastructure by linking cross-platform performance data with measurable revenue outcomes November 11, 2025 – New York, New York – Podstock, the leading multi-platform analytics and management solution, today announced a new partnership with Ballen Studios to enhance measurement, monetization, and scalability of podcast inventory across - [StackAdapt and iHeartMedia Bring Broadcast Radio to Programmatic Advertising](https://soundsprofitable.com/press-release/stackadapt-and-iheartmedia-bring-broadcast-radio-to-programmatic-advertising/) - StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company in America, that brings iHeartMedia’s audio inventory (including broadcast radio, digital radio, streaming, and podcasts) directly to advertisers through the StackAdapt platform. Offering marketers the scale and reach of broadcast radio inventory programmatically - [Next Broadcast Media Strengthens Global Team Amid Rising Demand for Podcast Advertising Worldwide](https://soundsprofitable.com/press-release/next-broadcast-media-strengthens-global-team-amid-rising-demand-for-podcast-advertising-worldwide/) - Dubai, UAE – Nov 2025: As global podcast listenership and advertiser investment continue to accelerate, Next Broadcast Media, leading global audio advertising company, has announced the expansion of its international commercial team, reinforcing the company’s position as a connector between markets, audiences, and brands across the world. The appointments, spanning North America, Europe, and MENA, - [Chris Van Vliet Joins Cumulus Podcast Network](https://soundsprofitable.com/press-release/chris-van-vliet-joins-cumulus-podcast-network/) - Cumulus Media (OTCQB: CMLS) announced today that Chris Van Vliet will be joining the Cumulus Podcast Network, bringing his acclaimed show Insight with Chris Van Vliet to one of the largest audio platforms in the country. As part of Westwood One’s portfolio, The Cumulus Podcast Network will distribute, market, and monetize “Insight with Chris Van Vliet” with this - [Pushkin Industries and iHeartPodcasts launch new podcast Business History](https://soundsprofitable.com/press-release/pushkin-industries-and-iheartpodcasts-launch-new-podcast-business-history/) - Former Planet Money hosts Jacob Goldstein and Robert Smith are reuniting to launch Business History. Produced by Pushkin Industries and iHeartPodcasts, the weekly series will drop new episodes on Wednesdays starting today. Listeners should expect the same entertaining economic wisdom served for everyone to understand that Goldstein and Smith have perfected over the years. Each episode - [Red Seat Ventures Announces Partnership with Renowned Entrepreneur, Author and Media Personality Jillian Michaels](https://soundsprofitable.com/press-release/red-seat-ventures-announces-partnership-with-renowned-entrepreneur-author-and-media-personality-jillian-michaels/) - Red Seat Ventures, a Fox Corporation company, today announced it has partnered with entrepreneur, author and renowned media personality Jillian Michaels as the new production home of the acclaimed podcast Keeping It Real: Conversations with Jillian Michaels. As the host of Keeping It Real: Conversations with Jillian Michaels, Jillian discusses important and timely topics surrounding health, - [Lemonada Media Expands Into Kids & Family Programming to Oversee Ad Sales and Distribution for Both the “Story Pirates Podcast” and the Brains On Universe Portfolio](https://soundsprofitable.com/press-release/lemonada-media-expands-into-kids-family-programming-to-oversee-ad-sales-and-distribution-for-both-the-story-pirates-podcast-and-the-brains-on-universe-portfolio/) - Lemonada Media, one of the top three independent podcast publishers in the U.S. according to Podtrac, today announced two new partnerships with highly acclaimed audio brands, Brains On Universe and Story Pirates, marking the company’s first foray into kids & family programming. Under the deals, Lemonada will oversee ad sales and distribution for the Brains - [Ausha Celebrates 7 Years of Leading the Future of Podcast Marketing](https://soundsprofitable.com/press-release/ausha-celebrates-7-years-of-leading-the-future-of-podcast-marketing/) - The podcast marketing platform celebrates seven years of growth and innovation, staying true to its mission to amplify every voice and make podcast growth more intelligent, accessible, and measurable. Ausha, the leading podcast marketing platform, celebrates its seventh birthday this year, marking a new chapter in its mission to help creators and brands grow - [PodcastRD Announces Inaugural “PodcastRD Awards” to Celebrate Excellence in Dominican Podcasting](https://soundsprofitable.com/press-release/podcastrd-announces-inaugural-podcastrd-awards-to-celebrate-excellence-in-dominican-podcasting/) - PodcastRD, the most comprehensive directory of Dominican podcasts, today announced the official launch of the 1st Annual PodcastRD Awards 2025. This historic event, created to celebrate and honor the excellence and consistency of content creators, will be broadcast live on November 11, 2025, commemorating Dominican Podcast Day. The initiative seeks to acknowledge local talent that - [CoHost Launches New Listener Metric to Help Podcasters Measure Audience Growth](https://soundsprofitable.com/press-release/cohost-launches-new-listener-metric-to-help-podcasters-measure-audience-growth/) - November 6th, 2025 — CoHost, the podcast analytics and hosting platform built for brands, agencies, and creators, announced the launch of its New Listener Metric, a new data point designed to give users a clearer understanding of audience growth and discovery. The New Listener Metric measures the number of unique listeners tuning in for the - [Harold “Lefty” Williams Drops Exclusive Two-Part Tell-All with NBA Legend Spencer Haywood](https://soundsprofitable.com/press-release/harold-lefty-williams-drops-exclusive-two-part-tell-all-with-nba-legend-spencer-haywood/) - Mission Media announced today that former Harlem Globetrotter and current National Basketball Retired Players Association member Harold “Lefty” Williams, host of the acclaimed podcast The Art of Rebounding, has released an exclusive two-part tell-all interview with NBA Hall of Famer, Olympic Gold Medalist, and game-changing advocate Spencer Haywood. Across the two-part series, Spencer Haywood takes - [Podcast Industry Rankings October 2025: Top Shows, Publishers, and Advertisers Driving Growth Across the Audio Landscape](https://soundsprofitable.com/press-release/podcast-industry-rankings-october-2025-top-shows-publishers-and-advertisers-driving-growth-across-the-audio-landscape/) - Industry Rankings October 2025: These rankings highlight the continued momentum of the podcast and audio ad industry, from standout show performances to strong publisher growth and advertisers deepening their investment in the medium. October’s charts reveal a landscape that’s expanding, evolving, and driving measurable impact for creators and brands alike. Rankings reflect data captured between - [AudioUK CEO Chloe Straw to Pass The Baton After Transformative Tenure](https://soundsprofitable.com/press-release/audiouk-ceo-chloe-straw-to-pass-the-baton-after-transformative-tenure/) - AudioUK today announces that Chloe Straw will be passing the baton as Chief Executive Officer, following a highly impactful tenure that has seen the organisation grow in influence, visibility, and support for the UK’s world-leading podcast and audio industry. Since taking on the role, Chloe has led a period of significant transformation and achievement for - [Podcasting's powerful resonance: Acast's Podcast Pulse 2025 proves unique audience connection drives commercial impact](https://soundsprofitable.com/press-release/podcastings-powerful-resonance-acasts-podcast-pulse-2025-proves-unique-audience-connection-drives-commercial-impact/) - Acast, the world’s largest independent podcast company, today released its annual global report, Podcast Pulse 2025, revealing the true extent to which podcast creators are reshaping what influence means in today’s media landscape. The report reveals that creators’ power is rooted in resonance - a deep, ‘lean-in’ connection with audiences who actively choose the content, - [RedCircle launches Mic Check, the first instant quality check for host-read ads](https://soundsprofitable.com/press-release/redcircle-launches-mic-check-the-first-instant-quality-check-for-host-read-ads/) - RedCircle today announced Mic Check, a first-of-its-kind AI tool designed to automatically review podcast ad reads for accuracy, tone, and freshness before they go live. Built directly into the RedCircle Advertising Platform (RAP), Mic Check listens to every uploaded host-read ad, compares it against the approved script or talking points, and provides creators with a performance score - [Libsyn Inks Ad Exclusive with Strictly Stalking, the Only True Crime Podcast Dedicated Entirely to the Crime of Stalking](https://soundsprofitable.com/press-release/libsyn-inks-ad-exclusive-with-strictly-stalking-the-only-true-crime-podcast-dedicated-entirely-to-the-crime-of-stalking/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, today announced an exclusive one-year advertising partnership with Strictly Stalking, the acclaimed weekly true crime podcast hosted by Jaimie Beebe and Jake Deptula. As the only true crime series devoted solely to the crime of stalking, the show brings listeners deeply personal - [Red Seat Ventures and the 33rd Team Announce Exclusive Sales Partnership](https://soundsprofitable.com/press-release/red-seat-ventures-and-the-33rd-team-announce-exclusive-sales-partnership/) - Red Seat Ventures to Spearhead Sales Representation for The 33rd Team's Dynamic Sports Media Portfolio NEW YORK, NY – November 3, 2025 — Red Seat Ventures (RSV), a Fox Corporation company, today announced that it will be the exclusive sales partner for The 33rd Team. Under the agreement, RSV will manage sales representation for The - [TYT Joins Forces with Noble Mobile to Redefine How People Connect and Consume Media](https://soundsprofitable.com/press-release/tyt-joins-forces-with-noble-mobile-to-redefine-how-people-connect-and-consume-media/) - - A partnership designed to rethink two powerful industries — and build a fairer, more transparent future for everyone - LOS ANGELES – November 3, 2025 – TYT, America's largest online progressive news network and the #1 most engaged news and politics network, today announced a groundbreaking partnership with Andrew Yang’s Noble Mobile, the revolutionary - [Zeno Media Launches HLS for Podcasting, Delivering a Faster, Smarter Listening Experience](https://soundsprofitable.com/press-release/zeno-media-launches-hls-for-podcasting-delivering-a-faster-smarter-listening-experience/) - Zeno Media, the global streaming and podcast infrastructure company, today announced the rollout of HTTP Live Streaming (HLS) across its platform, bringing faster starts, smoother playback, and enhanced monetization and measurement tools to publishers worldwide. The deployment is now live, with several broadcasters already leveraging the upgrade to deliver higher-quality podcast and streaming experiences across - [Tubi Media Group and Audiochuck Announce Exclusive Partnership](https://soundsprofitable.com/press-release/tubi-media-group-and-audiochuck-announce-exclusive-partnership/) - Los Angeles, CA, October 30, 2025 – Tubi Media Group, a division of Fox Corporation (Nasdaq: FOXA, FOX), today announced a multi-year deal with Audiochuck, the award-winning media company founded by Ashley Flowers, for exclusive distribution and advertising sales rights on their top-rated shows Crime Junkie, The Deck, So Supernatural, Dark Downeast, Park Predators, and more. The agreement includes the development of a Crime - [Oxford Road Report Uncovers Podcasting’s Shocking $1B Growth Problem](https://soundsprofitable.com/press-release/oxford-road-report-uncovers-podcastings-shocking-1b-growth-problem/) - Leading audio agency Oxford Road announces its discovery of a looming crisis in podcasting advertising measurement, one that is costing the podcasting industry $1B in additional spend. Detailed in “What Brands Want 2025: How Audio Publishers & Platforms Can Win Over Advertisers”, Oxford went directly to podcasting’s biggest advertisers, surveying them about ad load, brand safety, AI, - [Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying](https://soundsprofitable.com/press-release/triton-digital-launches-adbuilder-ai-to-power-self-serve-audio-buying/) - White-Labeled Platform Uses AI to Help Partners Unlock New Revenue by Automating Creative and Campaigns for Underserved Advertisers New York, October 30, 2025 – Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, today announced the launch of a next-generation AdBuilder AI, a self-serve platform designed to help partners expand their - [Author and Blogger Mark Manson Joins Forces With Backyard Ventures for His Latest Podcast, Solved.](https://soundsprofitable.com/press-release/author-and-blogger-mark-manson-joins-forces-with-backyard-ventures-for-his-latest-podcast-solved/) - Mark Manson, three-time #1 New York Times bestselling author and self-help expert, has officially signed an exclusive deal with Backyard Ventures for his hit new podcast, Solved with Mark Manson. Through philosophical research, he and his cohost dive deep during the 3-hour+ episodes on why we struggle, what actually helps, and how to make meaningful - [Acast announces updated financial targets](https://soundsprofitable.com/press-release/acast-announces-updated-financial-targets/) - Acast today announces a new financial target framework, reflecting confidence in the company’s strategic position and profitable growth trajectory. Updated financial targets Organic net sales growth (CAGR) exceeding 15% in the period 2025 to 2028. Operating profit (EBIT) margin of 10% by 2028. The company's conviction is rooted in its unique position within a large, - [NBM and NumberEight Partner to Advance Precision Targeting and Transparency in Podcast Advertising](https://soundsprofitable.com/press-release/nbm-and-numbereight-partner-to-advance-precision-targeting-and-transparency-in-podcast-advertising/) - October 2025 – As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both managed and self-serve podcast campaigns—ushering in smarter, data-driven advertising across the Middle - [Headliner Launches Automatic Clips for Back Catalog ](https://soundsprofitable.com/press-release/headliner-launches-automatic-clips-for-back-catalog/) - Headliner’s latest release, Automatic Clips for Back Catalog, enables podcasters to generate and upload audiogram clips to YouTube and social media from existing episodes with ease. Headliner is excited to announce the launch of Automatic Clips for Back Catalog. Building on Headliner’s existing Full Episode Audiogram Automation, Automatic Clips gives podcasters a hands-off way to - [Former Head of AMC Networks’ Shudder Launches Puzzle + Podcast Company](https://soundsprofitable.com/press-release/former-head-of-amc-networks-shudder-launches-puzzle-podcast-company/) - First-ever puzzle designed with an integrated podcast explores the weird and wild history of Halloween SUMMIT NJ - Oct. 22, 2025 - Craig Engler, former General Manager of AMC Networks’ horror streaming service Shudder, has launched The Great Halloween Puzzle & Podcast, the first-ever jigsaw puzzle with an integrated podcast. Engler, who co-created Syfy’s hit - [SiriusXM Inks Exclusive Deal with Star YouTube Storyteller MrBallen, Further Expanding SiriusXM’s Footprint in Video Podcasts](https://soundsprofitable.com/press-release/siriusxm-inks-exclusive-deal-with-star-youtube-storyteller-mrballen-further-expanding-siriusxms-footprint-in-video-podcasts/) - SiriusXM today announced a new multi-year agreement with John Allen (aka MrBallen). Beginning November 1, MrBallen Podcast: Strange, Dark & Mysterious Stories — one of the world’s most popular storytelling podcasts — will be distributed exclusively on the SiriusXM Podcast Network. The deal also includes MrBallen’s hit YouTube channel, which boasts millions of subscribers and billions of - [Steven Bartlett's Company 'Steven.com' hits $425m Valuation as he aims to Develop the 'Disney of the Creator Economy'](https://soundsprofitable.com/press-release/steven-bartletts-company-steven-com-hits-425m-valuation-as-he-aims-to-develop-the-disney-of-the-creator-economy/) - Steven.com closes a major eight-figure investment round to accelerate its mission to build a world-class creator media & venture ecosystem. London, United Kingdom – 27 October: Media pioneer and entrepreneur Steven Bartlett today announced his company Steven.com – the company that owns his creator media assets and creator ventures - has closed a major eight-figure - [fwd. network Launches Talk Fifty to Me. A Bold New Podcast Reframing the Narrative Around Aging](https://soundsprofitable.com/press-release/fwd-network-launches-talk-fifty-to-me-a-bold-new-podcast-reframing-the-narrative-around-aging/) - AdLarge and the fwd. network, the female-first podcast platform dedicated to elevating women’s voices, proudly announce the launch of Talk Fifty to Me, a dynamic new podcast hosted by television writer and pro-aging influencer Heidi Clements and award-winning actor and director Constance Zimmer. The series is produced by Alex Beattie, a seasoned producer known for - [Podcast stars and industry innovators: AudioUK reveals 2025 nominations, as the APAs celebrate 15 years](https://soundsprofitable.com/press-release/podcast-stars-and-industry-innovators-audiouk-reveals-2025-nominations-as-the-apas-celebrate-15-years/) - Dawn French, Jennifer Saunders, Sony Music Podcasts, Goalhanger, The Guardian, National Trust, the BBC, and Jamie Laing’s JamPot Productions Among Stars Nominated for 2025 audio & podcast awards held at the BFI in London Hosted by Remel London The nominees for AudioUK’s 2025 APAs, sponsored by Audible, have been revealed, and it’s a star-studded lineup. - [Adelicious Strengthens Leadership Team for Next Phase of Growth](https://soundsprofitable.com/press-release/adelicious-strengthens-leadership-team-for-next-phase-of-growth/) - London, UK: Adelicious has announced a new senior leadership structure to support its next phase of growth, following its acquisition by Audioboom earlier this year. As part of the restructure, the Audioboom UK sales and partnerships team has merged with the existing Adelicious team, with the aim of strengthening its UK operations and aligning the - [Audiencelift.com Introduces Publisher Data Transparency, Giving Podcasters Visibility Into Where Their Shows Are Promoted](https://soundsprofitable.com/press-release/audiencelift-com-introduces-publisher-data-transparency-giving-podcasters-visibility-into-where-their-shows-are-promoted/) - New York, NY - October 23, 2025 - Amaze Media Labs today announced the launch of a groundbreaking feature on its podcast growth platform, Audiencelift.com: Publisher Data Transparency. This new capability provides podcasters with a clear, detailed list of the digital publishers where their podcast trailers are advertised, ensuring trust and confidence that their shows are being promoted across high-quality media - [MacVoices Celebrates 20 Years with BackBeat Media: A Legacy of Independent Podcasting](https://soundsprofitable.com/press-release/macvoices-celebrates-20-years-with-backbeat-media-a-legacy-of-independent-podcasting/) - This week marks a milestone not just for one of the longest-running podcasts in the Apple space, but for independent podcasting as a whole. MacVoices, hosted by the ever-curious and endlessly insightful Chuck Joiner, celebrates its 20th anniversary, and BackBeat Media is proud to have supported this remarkable show for nearly all of those two - [Podscribe Announces New Reporting, Demographic, Brand Safety, and Publisher Features to Strengthen Transparency and Usability](https://soundsprofitable.com/press-release/podscribe-announces-new-reporting-demographic-brand-safety-and-publisher-features-to-strengthen-transparency-and-usability/) - Podscribe, the leading independent platform for podcast and audio ad measurement, today announced five new feature updates designed to streamline workflows, enhance audience insights, and improve transparency for advertisers, agencies, and publishers. The updates span reporting, demographics data, brand safety, language visibility, and publisher tools, making Podscribe an even more powerful hub for planning and - [Companion Partners with LiveRead to Grow Their Brand and Creator Network](https://soundsprofitable.com/press-release/companion-partners-with-liveread-to-grow-their-brand-and-creator-network/) - Brooklyn, NY., October. 21, 2025 -- LiveRead, the single platform to manage your podcast advertising, announced today that they have partnered with Companion to power their newly launched brand and creator network. Companion, which represents a growing number of premium podcasts, such as Rainn Wilson’s Soul Boom started using LiveRead earlier this year to optimize - [The Radcast Network Promotes Bella Shafer to Executive Producer](https://soundsprofitable.com/press-release/the-radcast-network-promotes-bella-shafer-to-executive-producer/) - Strengthening Leadership and Creative Excellence Across the Network’s Expanding Lineup of Original Shows The Radcast Network proudly announces the promotion of Bella Shafer to Executive Producer, a role that reflects both her outstanding contributions and the network’s continued growth as an independent powerhouse in podcasting. In this elevated position, Shafer will oversee production across the - [PodcastOne (NASDAQ: PODC) and Digital Media Giant BuzzFeed Join Forces for Original Podcast Series: Phone A Fangirl](https://soundsprofitable.com/press-release/podcastone-nasdaq-podc-and-digital-media-giant-buzzfeed-join-forces-for-original-podcast-series-phone-a-fangirl/) - Phone A Fangirl Sets the K-Pop World on Fire with Over 100k Plays in 24hrs, Marks First Podcast in Strategic Development Pipeline Orchestrated by PodcastOne Upcoming Guests Include TOMORROW X TOGETHER, ZEROBASEONE, KAI and Mingyu x S.Coups of SEVENTEEN, Social Following for All Guests Tops 120 Million Los Angeles, CA – October 17, 2025 – - [BBC World Service and BBC Hausa now available on Zeno.FM and Zeno Radio](https://soundsprofitable.com/press-release/bbc-world-service-and-bbc-hausa-now-available-on-zeno-fm-and-zeno-radio/) - The World Service has extended its partnership with Zeno Media to make BBC World Service and BBC News Hausa content available on Zeno’s global audio platform, Zeno.FM. Through this collaboration, audiences around the world can now access BBC content for free, bringing trusted, independent journalism to listeners globally. Audiences can now access BBC World Service - [Oxford Road Reveals Which Podcasts Actually Sell Products](https://soundsprofitable.com/press-release/oxford-road-reveals-which-podcasts-actually-sell-products/) - Oxford Road today released the first podcast rankings based on actual sales results, drawing from $1.6 billion in campaign data across hundreds of advertisers. The inaugural “ORBIT Top 15 Podcasts Measured by Ad Performance” analyzes 12 months of real campaign outcomes to reveal which shows convert listeners into customers most efficiently. The results contradict the - [Lower Street Helps Brands Milk YouTube for Reach and Results](https://soundsprofitable.com/press-release/lower-street-helps-brands-milk-youtube-for-reach-and-results/) - Lower Street, the award-winning podcast agency for brands, released a cow-themed ad to announce the launch of its new video podcast production service. This new service is built on the philosophy that video podcasts shouldn’t be a repurposed version of an audio recording, but rather content purposefully crafted for YouTube and its audience. Lower Street - [Audioboom Posts Record Q3, Cementing Status as a Profitable Podcast Powerhouse](https://soundsprofitable.com/press-release/audioboom-posts-record-q3-cementing-status-as-a-profitable-podcast-powerhouse/) - Global growth drives 45% jump in advertisers and #1 spot in video podcasting rankings October 15, 2025 – New York, NY – Audioboom, the leading global podcast company, today announced record third quarter results while cementing its leadership in both audio and video podcasting. Audioboom delivered revenue of $20.4 million and profit of $1.2 million - [Headliner releases Automatic Clip Titling for smarter social sharing](https://soundsprofitable.com/press-release/headliner-releases-automatic-clip-titling-for-smarter-social-sharing/) - Headliner’s newest feature automatically titles video clips to improve metadata, save time, and future-proof content as the beloved # is phased out. Headliner is excited to announce the launch of Automatic Clip Titling. This feature automatically generates smart titles for video projects created with Headliner. Automatic Clip Titling underscores Headliner’s ongoing commitment to improving and - [Over 400 UK Podcasting and Audio Businesses Demand Government Recognition in Creative Industries Strategy](https://soundsprofitable.com/press-release/over-400-uk-podcasting-and-audio-businesses-demand-government-recognition-in-creative-industries-strategy/) - Over 400 UK Podcasting and Audio Businesses Demand Government Recognition in Creative Industries Strategy DCMS Commits to an Industry Wide Study to Gather Comprehensive Data on the UK’s Podcasting and Audio Landscape In a powerful show of unity, more than 400 podcasting and audio businesses, representing around 12,000 people across the UK, have signed an - [Signal Awards Crown 2025 Winners, Honoring the Podcasts and Creators Defining Culture:](https://soundsprofitable.com/press-release/signal-awards-crown-2025-winners-honoring-the-podcasts-and-creators-defining-culture/) - VIEW ALL WINNERS AT SIGNALAWARD.COM Michelle Obama and Craig Robinson, Katie Couric, Jon Stewart, Sue Bird, Hasan Minhaj, ‘Today, Explained’, ‘The Sam Sanders Show’, ‘The Mel Robbins Podcast’, and more receive top honors. Ashley Flowers of Audiochuck’s ‘Crime Junkie’, Hasan Minhaj of ‘Hasan Minhaj Doesn't Know’, Brian Reed and Robyn Semien of Question ‘Everything’ and - [Wolf Entertainment Partners with Pinna - Realm's Kids and Family Vertical - to Launch First Children's Podcast Series](https://soundsprofitable.com/press-release/wolf-entertainment-partners-with-pinna-realms-kids-and-family-vertical-to-launch-first-childrens-podcast-series/) - Wolf Entertainment, the production powerhouse behind some of television's most iconic crime drama universes including Law & Order and One Chicago, is teaming up with Pinna/Realm, to launch its first children's property—an audio series entitled Patrick Picklebottom: Everyday Mysteries. Inspired by the beloved children's book series of the same name by author Jay Miletsky, the - [Amplitude Media Partners Announces Exclusive Sales Partnership with Big Technology Podcast](https://soundsprofitable.com/press-release/amplitude-media-partners-announces-exclusive-sales-partnership-with-big-technology-podcast/) - Amplitude Media Partners (AMP) is proud to announce an exclusive partnership with Big Technology Podcast, the acclaimed podcast hosted by independent journalist and author Alex Kantrowitz. Big Technology Podcast is now accepting host-read advertising, offering brands the opportunity to reach one of the most informed and influential audiences in the technology, AI, and business landscape. - [Mind the Game hosted by Basketball Legends LeBron James and Steve Nash Returns for Season 3](https://soundsprofitable.com/press-release/mind-the-game-hosted-by-basketball-legends-lebron-james-and-steve-nash-returns-for-season-3/) - This week, Fulwell Entertainment’s Uninterrupted and Wondery announced the third season of Mind the Game, a premium basketball analysis weekly podcast series hosted by basketball legends LeBron James and Steve Nash. The series is continuing its mission of getting back to the game we love by dissecting X’s and O’s, highlighting the work that goes - [New Study Finds Podcasts Help Women With ADHD Build Confidence, Connection and Hope](https://soundsprofitable.com/press-release/new-study-finds-podcasts-help-women-with-adhd-build-confidence-connection-and-hope/) - NEW YORK, October 13, 2025 — Understood.org, a leading nonprofit supporting the 70 million people in the U.S. who have learning and thinking differences, such as ADHD and dyslexia, today released findings from an ongoing study conducted in partnership with Torrens University Australia. The study, “Women With ADHD: The Power of Podcasts,” is among the - [Seltzer Kings Podcast Network Announces 2nd Annual Halloween Event and a "Halloweenie" Live Show](https://soundsprofitable.com/press-release/seltzer-kings-podcast-network-announces-2nd-annual-halloween-event-and-a-halloweenie-live-show/) - BROOKLYN, NY , October 3, 2025 – Prepare yourself for a month of chills as the Seltzer Kings Podcast Network unveils its 2nd Annual Halloween Seltztacular! This October, listeners can expect a packed lineup of spooky episodes, Wellsvillian content and spine-tingling stories designed to keep the scares coming all month long. Here’s a glimpse at - [“The Shawn Ryan Show” Inks Strategic Partnership Deal with Daylight Media, Including Ad Sales and Distribution](https://soundsprofitable.com/press-release/the-shawn-ryan-show-inks-strategic-partnership-deal-with-daylight-media-including-ad-sales-and-distribution/) - The hit podcast, hosted by former US Navy SEAL and CIA Contractor Shawn Ryan, has generated over one billion views since launching in 2019 Los Angeles, CA – October 12, 2025 – It was announced today that Daylight Media, a new venture from the team behind QCODE built to scale creator reach and monetization, and - [Groundbreaking LGBTQ+ Podcast Consumer Study Launches as Part of LGBTQ History Month](https://soundsprofitable.com/press-release/groundbreaking-lgbtq-podcast-consumer-study-launches-as-part-of-lgbtq-history-month/) - As LGBTQ History Month begins (and ahead of National Coming Out Day this Saturday), Coleman Insights and Women In Media Network announce the launch of the LGBTQ+ Podcast Consumer Study, a first-of-its-kind research initiative designed to provide critical insights into consumer habits, creator challenges, and industry opportunities within the LGBTQ+ podcasting ecosystem. The comprehensive study, - [Evergreen Podcasts Selects Flightpath to Power Monetization, Forecasting, and Scalable Revenue Growth](https://soundsprofitable.com/press-release/evergreen-podcasts-selects-flightpath-to-power-monetization-forecasting-and-scalable-revenue-growth/) - Evergreen Podcasts, a full-service podcast and video production company and network based in Cleveland, has selected Flightpath, the industry’s leading predictive analytics and yield management platform for on-demand media, to power monetization and revenue operations across its portfolio. Flightpath will centralize forecasting, inventory visibility, and campaign performance to help Evergreen identify new opportunities to grow - [Acast Taps Industry Veteran Laura Hagen to Drive Americas Growth and Lead Global Agency Relations](https://soundsprofitable.com/press-release/acast-taps-industry-veteran-laura-hagen-to-drive-americas-growth-and-lead-global-agency-relations/) - Acast, the world’s largest independent podcast company, today announced the appointment of Laura Hagen as SVP, Regional MD Americas & Global Head of Agency Relations. Hagen’s appointment underscores Acast’s global expansion, with the Americas serving as a key growth engine. North America has been a significant driver of the company’s forward momentum, fueled by a - ['Decoding Taylor Swift' Podcast Signs with Realm for Distribution & Sales](https://soundsprofitable.com/press-release/decoding-taylor-swift-podcast-signs-with-realm-for-distribution-sales/) - Realm, the podcast-first digital media network, today announced that chart-topping, pop-culture podcast Decoding Taylor Swift has joined the Realm Network for distribution and multi-channel monetization. The podcast has been a mainstay on the Apple Podcasts Top 200 chart since launching in July and has spent time at No. 1 on Apple Podcasts’ Music chart. Decoding - [Kooky Spooky Countdown Brings Safe, Scary Fun to Young Podcast Listeners](https://soundsprofitable.com/press-release/kooky-spooky-countdown-brings-safe-scary-fun-to-young-podcast-listeners/) - Fan-favorite kids’ podcasts Grimm, Grimmer, Grimmest (Pinna), Unspookable (Soundsington Media), and Dorktales Storytime are joining forces to deliver a screen-free, spooky-themed listening event for families and classrooms. Three award-winning, family-favorite children’s podcasts - Grimm, Grimmer, Grimmest (Pinna), Unspookable (Soundsington Media), and Dorktales Storytime - are teaming up this October for the Kooky Spooky Countdown, a - [Northflow Announces Strategic Advisors to Accelerate Content Workflows for Creators & Agencies](https://soundsprofitable.com/press-release/northflow-announces-strategic-advisors-to-accelerate-content-workflows-for-creators-agencies/) - Dallas, TX – 10/06/2025 — Northflow, the content-workflow platform built to bring ideation, asset management, task orchestration, and publishing under one roof, welcomes three distinguished advisors who will help the company refine its roadmap, scale agency-focused features, and sharpen creator workflows. These advisors bring deep experience across media, podcasting, content strategy, and growth: James Cridland - [Webby Award-Winning Beyond Voting Is Back to Tackle America’s Democracy in Crisis](https://soundsprofitable.com/press-release/webby-award-winning-beyond-voting-is-back-to-tackle-americas-democracy-in-crisis/) - October 7, 2025 (Kalamazoo, MI) - The Arcus Center for Social Justice Leadership at Kalamazoo College is proud to announce the return of Beyond Voting, hosted by Webby Award-winning and Signal Award-finalist host Emily Williams. Building on the success of its debut season, Beyond Voting launches season two with Karen Attiah, the founding global opinion - [Sport Social Podcast Network extends revenue opportunities for creators through Spotify Partner Program](https://soundsprofitable.com/press-release/sport-social-podcast-network-extends-revenue-opportunities-for-creators-through-spotify-partner-program/) - Sport Social Podcast Network, Europe’s largest sport podcast network, is pleased to announce it is strengthening its long-standing relationship with Spotify by joining the Spotify Partner Program. This move will allow creators across the network to unlock new revenue streams through video content, as well as audio. The partnership means that all video creators currently - [Amplitude Media Partners (AMP) Announces Using Spotvar, a New Creator-Centric Order Management Platform](https://soundsprofitable.com/press-release/amplitude-media-partners-amp-announces-using-spotvar-a-new-creator-centric-order-management-platform/) - As part of its ongoing commitment to transparency and creator empowerment, Amplitude Media Partners (AMP) announced it has begun using Spotvar, a new order management platform built by podcast industry veteran Nathan Herring. Designed for creators across podcasting, YouTube, and social media, Spotvar provides a single, easy-to-navigate hub where AMP partners can access campaign information, - [AMA Launches Location AI: A Full-Stack, AI-Powered Solution for Dynamic Audio Advertising](https://soundsprofitable.com/press-release/ama-launches-location-ai-a-full-stack-ai-powered-solution-for-dynamic-audio-advertising/) - As digital audio listenership grows, Location AI empowers marketers to move faster, spend smarter, and connect with audiences through contextual precision New York, NY and London, UK, October 1, 2025 – AMA, the global leader in dynamic creative and personalisation for digital audio advertising, today announced the launch of Location AI, an all-in-one AI-powered contextual - [Corsa Digital Appoints Brandon Belsky as EVP, Global Strategy to Accelerate Growth in Programmatic Audio](https://soundsprofitable.com/press-release/corsa-digital-appoints-brandon-belsky-as-evp-global-strategy-to-accelerate-growth-in-programmatic-audio/) - Corsa Digital, one of the leading programmatic audio marketplaces in the United States, today announced the appointment of Brandon Belsky as Executive Vice President, Global Strategy. Brandon brings over 13 years of experience in the media industry, spanning programmatic trading, agency leadership, and sales—most notably pioneering the early adoption of programmatic trading for brands like - [PRX Expands Podcast Sponsorship Capabilities with Strategic Acquisition of Soundrise](https://soundsprofitable.com/press-release/prx-expands-podcast-sponsorship-capabilities-with-strategic-acquisition-of-soundrise/) - Public media organization PRX––one of today’s leading public radio program distributors and podcast publishers––today announced the strategic acquisition of Soundrise, the sponsorship sales firm for purpose-driven independent podcasts. Expanding PRX’s full-service suite of capabilities for audio producers, experienced audio sales professionals from Soundrise will be integrated in-house at PRX beginning in January 2026. PRX services - [Noiser Launches Pride and Prejudice Podcast with Dame Julie Andrews, Marking Jane Austen’s 250th Birthday](https://soundsprofitable.com/press-release/noiser-launches-pride-and-prejudice-podcast-with-dame-julie-andrews-marking-jane-austens-250th-birthday/) - "It has been a delight to revisit one of my favourite novels, Jane Austen’s Pride and Prejudice, and bring it to life for a new generation of listeners. I’ve always adored its wit, warmth, and unforgettable characters. Even 250 years on, Austen’s brilliance still shines." — Dame Julie Andrews Award-winning UK podcast network Noiser will - [Webby-winning writer, Chené Lawson, is set to speak at Culture Con about her two new Audible Original podcasts!](https://soundsprofitable.com/press-release/webby-winning-writer-chene-lawson-is-set-to-speak-at-culture-con-about-her-two-new-audible-original-podcasts/) - WRITER/ACTRESS CHENÉ LAWSON is officially HEADED TO CULTURECON IN NYC AMONG AN ALL-STAR LINE-UP (September 28, 2025- Los Angeles) Award winning writer and actress Chené Lawson is officially heading to CultureCon 2025 — and she’s in truly legendary company with stars like Taraji P. Henson, Kerry Washington, Jennifer Hudson, Jesse Williams and Michael Ealy as this year’s headliners. Past speakers include former - [SoundStack Launches HLS for Podcast Publishers to Deliver, Monetize, and Measure Shows More Effectively](https://soundsprofitable.com/press-release/soundstack-launches-hls-for-podcast-publishers-to-deliver-monetize-and-measure-shows-more-effectively/) - More Efficient Delivery Protocol Drives Podcast Engagement and Connects Advertisers to Loyal Listeners PITTSBURGH, PA and NEW YORK, NY – September 30, 2025 – SoundStack, the independent, full-stack technology company for digital audio, today announced the launch of HLS (HTTP Live Streaming) for podcasting. The innovation allows creators and publishers to provide a more seamless, - [PodRoll Launches Industry-First Video Promos in Apple Podcasts](https://soundsprofitable.com/press-release/podroll-launches-industry-first-video-promos-in-apple-podcasts/) - PodRoll, the leading marketplace for podcast cross-promotion, today announced the launch of PodRoll Video Promos in Apple Podcasts. Leveraging the same proven Dynamic Feed Drop technology that has powered tens of thousands of campaigns, PodRoll now enables podcasters and marketers to deliver short-form video content directly into Apple Podcast feeds as a standalone promotional episode. - [Tumble Science Podcast for Kids Announces First Audiobook Collaboration with RBmedia](https://soundsprofitable.com/press-release/tumble-science-podcast-for-kids-announces-first-audiobook-collaboration-with-rbmedia/) - Greenfield, MA – September 30,2025 – Tumble Media, an award-winning children’s educational audio company, is thrilled to announce its first audiobook collaboration with RBmedia, the largest audiobook publisher in the world. Published under RBmedia’s Dreamscape audio brand, "Tumble Science in the Field: Europe" takes listeners on a journey of scientific exploration across the EU, designed - [Quill Named One of Canada’s Top Growing Companies by The Globe and Mail for the Third Year in a Row](https://soundsprofitable.com/press-release/quill-named-one-of-canadas-top-growing-companies-by-the-globe-and-mail-for-the-third-year-in-a-row/) - TORONTO, ON – Quill, a leading branded podcast agency, is proud to announce its placement at No. 180 on The Globe and Mail’s 2025 Top Growing Companies list. This marks the third consecutive year that Quill has been recognized in the Report on Business ranking, which evaluates Canadian companies based on three-year revenue growth. Earlier - [Bill Nighy Tackles Your Questions In A Brand New Podcast ‘Ill-Advised By Bill Nighy’ - Available From October 9th](https://soundsprofitable.com/press-release/bill-nighy-tackles-your-questions-in-a-brand-new-podcast-ill-advised-by-bill-nighy-available-from-october-9th/) - ‘iIl-advised by Bill Nighy’ is produced by Alice Williams and Ciara Gregory for EYEPOD Studios and brought to you by Acast. The podcast will be available for advertising opportunities via Acast. Inevitably, there is a podcast. It’s called ‘ill-advised by Bill Nighy’ and the clue is in the title. It’s designed for people who don’t - [Gumball Welcomes “Clooless Podcast,” “Pretty, Not Smart” and “Let’s Get Into It” to Its Expanding Roster of Video-First Podcasts](https://soundsprofitable.com/press-release/gumball-welcomes-clooless-podcast-pretty-not-smart-and-lets-get-into-it-to-its-expanding-roster-of-video-first-podcasts/) - LOS ANGELES, September 29, 2025 – Gumball, the premier marketplace for advertisers to buy host-read ads directly from podcasters, has announced an exclusive sales partnership with Clooless Podcast, a weekly comedy improv podcast helmed by multi-hyphenate Twitch streamers, YouTube creators, and - perhaps most crucial to cultivating the camaraderie that audiences are gravitating towards - - [Station Partners with Certified Crucial to Power Merchandise on Its All-in-One Creator Revenue Platform](https://soundsprofitable.com/press-release/station-partners-with-certified-crucial-to-power-merchandise-on-its-all-in-one-creator-revenue-platform/) - Richmond, VA — The creator economy just got its first all-in-one revenue engine. Millions of creators have built audiences, poured in sweat, and earned attention, but turning that into revenue has been slow, messy, and fragmented. Today, Station, the world’s first all-in-one AI Revenue Assistant, partners with Certified Crucial, the creator-first merch team rewriting the - [Award-Winning Fiction Podcast The Truth Relaunches October 9th with New Stories and a New Distributor](https://soundsprofitable.com/press-release/award-winning-fiction-podcast-the-truth-relaunches-october-9th-with-new-stories-and-a-new-distributor/) - The Truth, the acclaimed audio drama podcast known for its cinematic sound design and unforgettable stories, is back with a bold relaunch. Now distributed by Realm, The Truth begins a new chapter with brand-new episodes, a successful listener-funded campaign, and a renewed mission to push the boundaries of what audio fiction can be. New episodes - [AudioUK relaunch Audiotrain, in partnership with the BBC](https://soundsprofitable.com/press-release/audiouk-relaunch-audiotrain-in-partnership-with-the-bbc/) - AudioUK relaunch Audiotrain, in partnership with the BBC AudioUK has relaunched Audiotrain as an always-on training platform to tackle skills gaps across the UK, in partnership with the BBC Audiotrain is AudioUK’s skills and training platform, dedicated to raising the bar in podcasting and audio across the industry. Thanks to a collaboration between - [From the Mansion to the Mic: Libsyn Inks Hosting & Advertising Deal with Girls Next Level](https://soundsprofitable.com/press-release/from-the-mansion-to-the-mic-libsyn-inks-hosting-advertising-deal-with-girls-next-level/) - From the Mansion to the Mic: Libsyn Inks Hosting & Advertising Deal with Girls Next Level LOS ANGELES – September 25, 2025 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, today announced an exclusive hosting and advertising partnership with Girls Next Level, the hit pop culture podcast hosted - [QCODE Expands with Daylight Media to Empower Creator Growth and Monetization](https://soundsprofitable.com/press-release/qcode-expands-with-daylight-media-to-empower-creator-growth-and-monetization/) - The new venture provides creators with a full suite of services, including distribution, audience development and marketing, technology and products Fresh off a growth round, led by Eldridge Industries, the company launches with a new partnership with ‘The Weekly Show with Jon Stewart’ podcast Los Angeles, CA – September 24, 2025 – QCODE today - [MEDIA COMPANY RAPTIVE LAUNCHES ‘CTRL ALT ASK’ PODCAST, A CREATOR ADVICE SHOW](https://soundsprofitable.com/press-release/media-company-raptive-launches-ctrl-alt-ask-podcast-a-creator-advice-show/) - MEDIA COMPANY RAPTIVE LAUNCHES ‘CTRL ALT ASK’ PODCAST, A CREATOR ADVICE SHOW Hosted by Raptive’s Stephanie Woodin and featuring a rotating roster of experts, ‘Ctrl Alt Ask’ serves as a support line for creators navigating today’s evolving creator economy NEW YORK— September 24, 2025—Raptive, the world’s leading creator media company, today debuted “Ctrl Alt Ask,” - [Audioboom Names Craig Eastwood Vice President - International, Signaling Next Phase of Global Growth](https://soundsprofitable.com/press-release/audioboom-names-craig-eastwood-vice-president-international-signaling-next-phase-of-global-growth/) - Appointment follows Audioboom’s recent Adelicious acquisition and paves way for on-the-ground expansion into new markets. September 24, 2025 – New York, New York – Audioboom, the leading global podcast company, today announced the appointment of Craig Eastwood as Vice President, International. Eastwood, who previously served as Commercial Operations Director at British podcast network Adelicious, steps - [Airwave and TWiT.tv Announce Strategic Partnership](https://soundsprofitable.com/press-release/airwave-and-twit-tv-announce-strategic-partnership/) - September 24, 2025 - Airwave, a leading podcast network, has signed a distribution, monetization, and marketing deal with TWiT.tv, one of the longest-running and most respected technology podcast networks. The deal will encompass TWiT.tv’s flagship show, This Week in Tech, and 12 other tech podcasts, including Security Now, MacBreak Weekly, Intelligent Machines, Windows Weekly, and - [NGLmitú and Audible Launch Curated Audiobook Club Celebrating Latino Voices and Bilingual Storytelling](https://soundsprofitable.com/press-release/nglmitu-and-audible-launch-curated-audiobook-club-celebrating-latino-voices-and-bilingual-storytelling/) - New York, NY (September 23, 2025) — NGLmitú, the media platform reaching a vibrant community of over 15 million bilingual and bicultural Latinos, is collaborating with Audible, the leading creator and provider of premium audio storytelling, to launch Audio Mío, a mitú audiobook club series. The collaboration will be a year-long campaign dedicated to celebrating and amplifying Latino stories, voices - [The fwd. network Serves Up Exclusive Audio Advertising Deal for Serena and Venus Williams’ New Podcast, ‘Stockton Street’Powered by AdLarge, the fwd. network expands portfolio of female-first content for brands and media buyers](https://soundsprofitable.com/press-release/the-fwd-network-serves-up-exclusive-audio-advertising-deal-for-serena-and-venus-williams-new-podcast-stockton-streetpowered-by-adlarge-the-fwd-network-expands-portfolio/) - The fwd. network announced today it has been chosen as the exclusive audio advertising sales partner for Stockton Street, the newly unveiled podcast from Serena and Venus Williams. As an independent, female-first podcast platform where women lead the conversation, the fwd. network is a natural fit to further amplify the voices of two of the - [Signal Awards Unveil 2025 Finalists, Spotlighting the Icons and Creators Defining Culture Today](https://soundsprofitable.com/press-release/signal-awards-unveil-2025-finalists-spotlighting-the-icons-and-creators-defining-culture-today/) - – Michelle Obama, ‘New Heights with Jason and Travis Kelce’, Sony Music Entertainment, Dax Shepard, ‘The Wonder of Stevie’, Goalhanger, Katie Couric, Crooked Media, ‘Las Culturistas’, Vox, ‘The Mel Robbins Podcast’ – All podcast fans are invited to vote in the Listener’s Choice Awards in every category, now through Oct 9th: https://vote.signalaward.com –Winners Announced Oct - [SEX ED WITH DB LAUNCHES SPINOFF FEED: ROM-COM VOM](https://soundsprofitable.com/press-release/sex-ed-with-db-launches-spinoff-feed-rom-com-vom/) - Sex Ed with DB is excited to announce its spinoff feed: Rom-Com Vom! Episodes start releasing September 26th, and the trailer is available now. This limited series is hosted by Danielle Bezalel, sex educator and host of Sex Ed with DB, to look back at the rom-coms that have defined the ways movies depict - [BEHIND THE DATA podcast with ANDREA JONES-ROOY - Season 3](https://soundsprofitable.com/press-release/behind-the-data-podcast-with-andrea-jones-rooy-season-3/) - ANNOUNCING SEASON 3 OF THE ACCLAIMED PODCAST BEHIND THE DATA with ANDREA JONES-ROOY, Ph.D. Formerly FiveThirtyEight, NYU & host of Majoring In Everything DATA DOESN’T HAVE TO BE A 4 LETTER WORD! NEW EPISODES OUT WEDNESDAYS The world feels chaotic, the news is overwhelming. AI, tech, and “the algorithms” are rapidly transforming the way we - [Reach and Relevance: NumberEight signs new podcast partnership with DAX US](https://soundsprofitable.com/press-release/reach-and-relevance-numbereight-signs-new-podcast-partnership-with-dax-us/) - Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio advertising. With podcast ad spend rising fast (the latest IAB/PwC outlook shows U.S. revenue climbed to $1.9 billion in 2023 and is projected to top $2 billion this year), this surge has brought new opportunities for - [Podscribe Announces New Engagement, Attribution, and Security Features to Help Advertisers and Publishers Measure Smarter](https://soundsprofitable.com/press-release/podscribe-announces-new-engagement-attribution-and-security-features-to-help-advertisers-and-publishers-measure-smarter/) - Podscribe, the leading independent platform for podcast and audio ad measurement, today announced four major updates designed to bring advertisers and publishers more transparency, smarter attribution, and stronger security. These updates introduce new tools for evaluating audience engagement, tracking campaign performance across multiple signals, surfacing advertiser-publisher partnerships, and protecting user accounts. 1. Show-Level Engagement Scores - [Libsyn Delivers the Punchline with Exclusive Ad Partnership with Tosh Show](https://soundsprofitable.com/press-release/libsyn-delivers-the-punchline-with-exclusive-ad-partnership-with-tosh-show/) - LOS ANGELES – September 18, 2025 - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, today announced a new exclusive, multi-year advertising partnership with Tosh Show, the popular podcast and YouTube series hosted by comedian Daniel Tosh. Daniel Tosh is a comedian, host, writer, and producer best known for creating - [Canadian Monthly Podcast Audience grows 19% y/y,now comprising 46% of adult population](https://soundsprofitable.com/press-release/canadian-monthly-podcast-audience-grows-19-y-ynow-comprising-46-of-adult-population/) - The Canadian Podcast Listener (CPL) has been back in the field to prepare for the December release of the 2025 report. The only comprehensive study of its kind, CPL delivers deep insights into Canadian podcast consumption: who’s consuming, what they’re consuming, and how they’re consuming, breaking it all down by different regions, audiences and the - [PodcastOne’s (NASDAQ: PODC) The Adam Carolla Show Podcast Celebrates 4000th Episode](https://soundsprofitable.com/press-release/podcastones-nasdaq-podc-the-adam-carolla-show-podcast-celebrates-4000th-episode/) - Adam Carolla Welcomed Longtime Friend and Fellow Comedian Jay Leno to Help Mark the Milestone The Adam Carolla Show All Time Downloads Top Over 700 Million Downloads Carolla Was Inducted Into the Podcast Hall of Fame in 2024 Los Angeles, CA - September 18, 2025 - PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales - [PRX Announces Dovetail Spots, A New Feature of PRX’s Dovetail Podcast Publishing Platform Enabling Trades of Promotional Messages Among Shows](https://soundsprofitable.com/press-release/prx-announces-dovetail-spots-a-new-feature-of-prxs-dovetail-podcast-publishing-platform-enabling-trades-of-promotional-messages-among-shows/) - Dovetail from PRX is built and operated by the nonprofit public media organization September 18, 2025––Nonprofit public media organization PRX today announced Dovetail Spots, a new feature of Dovetail, the podcast publishing and monetization platform built and operated by PRX. This new function will enable podcasters on Dovetail to seamlessly request and trade promotional spots - [The Audio Academy announced as new name for The Radio Academy](https://soundsprofitable.com/press-release/the-audio-academy-announced-as-new-name-for-the-radio-academy/) - The UK’s leading radio and audio industry charity, The Radio Academy, announced today they will be called ‘The Audio Academy’ from January 2026. Established in 1983, the charity has been dedicated to offering support and promotion to the very best leading and rising stars in the UK radio and audio industry. Each year, The Radio - [Audioboom Surpasses $325 Million in Creator Payouts](https://soundsprofitable.com/press-release/audioboom-surpasses-325-million-in-creator-payouts/) - A decade of network growth and surge in video consumption fuels creator monetization September 17, 2025 – New York, New York – Audioboom, the leading global podcast company, today announced that it has surpassed $325 million in payments to podcast creators worldwide. This news underscores the company’s mission to power podcasting for creators as well - [Amplitude Media Partners Launches AMP Advantage, a New Programmatic Solution to Accelerate Podcast Monetization](https://soundsprofitable.com/press-release/amplitude-media-partners-launches-amp-advantage-a-new-programmatic-solution-to-accelerate-podcast-monetization/) - Amplitude Media Partners (AMP), a leading media sales organization specializing in driving revenue for independent creators, unveiled AMP Advantage, its newest programmatic offering designed to empower podcasters with flexible, revenue-driving ad solutions - whether they host with AMP or choose to leverage its VAST solution for incremental earnings. AMP Advantage also allows advertisers to buy - [Station Launches the First AI Revenue Assistant for Creators](https://soundsprofitable.com/press-release/station-launches-the-first-ai-revenue-assistant-for-creators/) - Station, the platform known for powering fan hubs for podcasts like New Heights with Jason and Travis Kelce, today announced the launch of the first AI Revenue Assistant built for creators. The assistant gives podcasters, YouTubers, and digital creators the power of a full media team in their pocket — surfacing brand sponsorship matches and - [Zühlke’s Tech Tomorrow podcast returns with a bold new focus on AI and emerging technologies](https://soundsprofitable.com/press-release/zuhlkes-tech-tomorrow-podcast-returns-with-a-bold-new-focus-on-ai-and-emerging-technologies/) - Zühlke, the global transformation partner, announces the return of its hit podcast with the launch of Tech Tomorrow—a rebranded third season that explores the biggest, most urgent questions in AI, data, and emerging technology, giving leaders clear answers they can trust. According to Gartner, 77% of CEOs believe AI will define the future of business, - [Kids Listen Launches a Groundbreaking Podcast Series Exploring Big Feelings](https://soundsprofitable.com/press-release/kids-listen-launches-a-groundbreaking-podcast-series-exploring-big-feelings/) - An all-new limited podcast series from Kids Listen combines voices from 40+ beloved shows to turn complex feelings into meaningful listening experiences for conversation at home and in the classroom. Kids Listen, the non-profit organization dedicated to high-quality children’s audio, is proud to announce the launch of Big Emotions: Kids Listen Mashups About Feelings, a - [Amazon Ads and SiriusXM Media Announce New Programmatic Audio Offering Through Amazon DSP](https://soundsprofitable.com/press-release/amazon-ads-and-siriusxm-media-announce-new-programmatic-audio-offering-through-amazon-dsp/) - Today, Amazon Ads and SiriusXM Media announced a strategic programmatic audio advertising integration to provide marketers using AmazonDSP the ability to access SiriusXM Media’s extensive digital audio portfolio—including Pandora and SoundCloud U.S. For the first time, brands have seamless access through Amazon DSP to reach SiriusXM Media’s 160 million monthly digital listeners.[1]Advertisers using Amazon DSP - [Janet Lansbury’s Acclaimed Podcast Unruffled Joins the fwd. network](https://soundsprofitable.com/press-release/janet-lansburys-acclaimed-podcast-unruffled-joins-the-fwd-network/) - The fwd. network, the female-first platform dedicated to elevating women’s voices, is proud to announce the addition of Respectful Parenting: Janet Lansbury Unruffled, the acclaimed parenting podcast hosted by best-selling author and parenting expert Janet Lansbury. For over a decade, Lansbury has been a trusted voice in modern parenting, guiding millions of caregivers worldwide through - [Flightpath Teams Up with Backyard Ventures for Improved Sales, Accurate Forecasting, and Scalable Growth](https://soundsprofitable.com/press-release/flightpath-teams-up-with-backyard-ventures-for-improved-sales-accurate-forecasting-and-scalable-growth/) - Flightpath, the industry’s leading predictive analytics platform for on-demand media, has announced a partnership with Backyard Ventures (BV), a content creator partnerships firm. Through Flightpath’s forecasting and campaign performance suite, BV will update its sales operations, planning processes, and data management. The collaboration will provide the revenue team with accuracy and insights for scaling growth, - [Zeno Media Launches Zeno Plus: The Complete AI-Powered Broadcast Toolkit for Radio and Podcasting](https://soundsprofitable.com/press-release/zeno-media-launches-zeno-plus-the-complete-ai-powered-broadcast-toolkit-for-radio-and-podcasting/) - Zeno Media today announced the launch of Zeno Plus, an all-in-one broadcast toolkit built on cutting-edge AI to help radio stations and podcasters produce, distribute, and monetize content with unprecedented ease. Branded as “building the tools for the future of audio,” the platform brings automation, distribution, and analytics together so broadcasters can focus on what - [Beasley Media Group Enters Podcast Agreement with Amazon’s ART19](https://soundsprofitable.com/press-release/beasley-media-group-enters-podcast-agreement-with-amazons-art19/) - Naples, FL (September 8, 2025): Beasley Media Group has announced the Company has entered an agreement with premier podcast hosting and monetization platform, ART19, an Amazon company. With this new alliance, Beasley’s growing portfolio of podcasts and on-demand radio shows will migrate to ART19’s enterprise-grade infrastructure, unlocking new revenue opportunities and offering advertisers enhanced reach, - [Channel 4 News announces major new video podcast 'TrumpWorld' with Anushka Asthana and Matt Frei](https://soundsprofitable.com/press-release/channel-4-news-announces-major-new-video-podcast-trumpworld-with-anushka-asthana-and-matt-frei/) - _____ Launching Wednesday 10th September A Channel 4 News Production London, Monday 8th September 2025 – Channel 4 News today announces the launch of TrumpWorld, a major new video podcast fronted by Anushka Asthana and Matt Frei, with the first episode dropping on Wednesday 10th September. TrumpWorld lands just a week ahead of Trump’s second - [Breakout Top Shows, Steady Publishers and Advertiser Growth in the September 2025 Industry Rankings](https://soundsprofitable.com/press-release/breakout-top-shows-steady-publishers-and-advertiser-growth-in-the-september-2025-industry-rankings/) - Industry Rankings September 2025: This month’s rankings brought some interesting debuts, big leaps from news-driven shows, and a shake-up in the advertiser leaderboard. This month’s rankings reveal a podcast and audio ad market that continues to diversify, accelerate, and surprise across the board. Podcast Show Highlights: New Heights with Jason & Travis Kelce (Wondery) exploded - [PodcastOne Grows to 207 Total Shows with the Addition of Beach Too Sandy, Water Too Wet, Acquires the Exclusive Sales Rights to Notsam Wrestling in Multi-Year Deals](https://soundsprofitable.com/press-release/podcastone-grows-to-207-total-shows-with-the-addition-of-beach-too-sandy-water-too-wet-acquires-the-exclusive-sales-rights-to-notsam-wrestling-in-multi-year-deals/) - Network Ranked 9th Largest US Podcast Distributor with Over 4 Billion All-Time Downloads Los Angeles, CA - September 4, 2025 - PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today that it has entered into a multi-year agreement for the exclusive sales and distribution rights for Beach Too Sandy, Water Too Wet - [The fwd. network Expands with Addition of Hit True Crime Podcast The First Degree](https://soundsprofitable.com/press-release/the-fwd-network-expands-with-addition-of-hit-true-crime-podcast-the-first-degree/) - AdLarge and the fwd. network, the female-first platform dedicated to elevating women’s voices, proudly announce the launch of The First Degree, the hit true crime podcast hosted by journalist Alexis Linkletter and entrepreneur, author, and cultural influencer Jac Vanek. Now in its 8th year with tens of millions of downloads, The First Degree has cemented - [Operation Podcast Selects Listener.com to Power Multi-Channel Analytics and Accelerate Video-First Growth](https://soundsprofitable.com/press-release/operation-podcast-selects-listener-com-to-power-multi-channel-analytics-and-accelerate-video-first-growth/) - Los Angeles, California — September 2, 2025 — Operation Podcast, Los Angeles’s premier podcast studio company and award-winning production house, has selected Listener.com, the AI-powered multi-channel analytics platform for modern podcasts and networks, as its analytics infrastructure of choice. Through this partnership, Operation Podcast will leverage Listener.com’s episode cluster reports and unified cross-platform analytics to - [Podscribe Releases Q3 2025 Performance Benchmark Report, Highlighting Growth of Non Show-Specific Buys and New Conversion Trends](https://soundsprofitable.com/press-release/podscribe-releases-q3-2025-performance-benchmark-report-highlighting-growth-of-non-show-specific-buys-and-new-conversion-trends/) - Podscribe, the leading attribution and analytics platform for audio advertising, has released its Q3 2025 Podscribe Performance Benchmark (PPB) Report, a comprehensive look at how podcast and streaming audio ads are performing across audiences, formats, and devices. This quarter’s report draws on data from 66,000+ campaigns, 500+ advertisers, and over 17 billion impressions across 200+ - [Audacy Partners with Veteran Pro Football Analyysts Dan Hanzus and Marc Sessler](https://soundsprofitable.com/press-release/audacy-partners-with-veteran-pro-football-analyysts-dan-hanzus-and-marc-sessler/) - PHILADELPHIA, PA – August 26, 2025 – Audacy Podcasts today announced that it has partnered with veteran sports analysts Dan Hanzus and Marc Sessler to handle sales and distribution for their popular, award-winning “Heed the Call NFL Podcast,” further solidifying Audacy’s position as a leader in sports audio content. Hanzus and Sessler helped define the - [One big number. Showcase your full 360 podcast reach with automated clip matching.](https://soundsprofitable.com/press-release/one-big-number-showcase-your-full-360-podcast-reach-with-automated-clip-matching/) - We’re excited to announce Episode 360, a powerful new addition to Podstock which automatically matches short-form clips to their parent episodes. See a unified view of total reach across audio, YouTube, Spotify video, TikTok, Instagram, and more. With automated clip matching now integrated into your core podcasting analytics, you can finally quantify the full performance - [Pro Poker Icon Daniel Negreanu Partners with Amplitude Media Partners to Monetize World Series of Poker YouTube Vlog Series](https://soundsprofitable.com/press-release/pro-poker-icon-daniel-negreanu-partners-with-amplitude-media-partners-to-monetize-world-series-of-poker-youtube-vlog-series/) - Amplitude Media Partners (AMP) is thrilled to announce a successful collaboration with renowned pro poker player Daniel Negreanu to monetize his wildly popular 2025 World Series of Poker (WSOP) YouTube vlog, which chronicled over 50 consecutive days of tournament play, strategy, and behind-the-scenes access. The collaboration brought top-tier advertisers into one of the poker world’s - [Acast launches Ads Academy, setting the industry standard in podcast advertising certification](https://soundsprofitable.com/press-release/acast-launches-ads-academy-setting-the-industry-standard-in-podcast-advertising-certification/) - Acast, the world’s largest independent podcast company, today announces the launch of Acast Ads Academy, a new learning platform offering two free, on-demand courses that empower marketers to build the knowledge and skills needed to plan and implement advertising campaigns confidently. Those who pass the final exam of either course receive a certification that validates - [Gamut Podcast Network to Launch 22 Hours: A Second Look — the 4th Season of Smash Hit True Crime Series American Nightmares ](https://soundsprofitable.com/press-release/gamut-podcast-network-to-launch-22-hours-a-second-look-the-4th-season-of-smash-hit-true-crime-series-american-nightmares/) - Revisiting One of D.C.’s Most Infamous Crimes with New Voices and Uncovered Details MINNEAPOLIS, MN — Gamut Podcast Network today announced the relaunch and new season of its critically acclaimed true crime series American Nightmares. The new season, 22 Hours: A Second Look, revisits the story that originally catapulted the show to #2 on - [Noel Miller's TMG Studios Announces Expanded Show Slate](https://soundsprofitable.com/press-release/tmg-studios-expanded-show/) - TMG Studios adds five fresh shows to catalog centered in comedy, pop culture and a hub for Gen Z TMG Studios content can be found at WEBSITE & YOUTUBE LOS ANGELES – Tuesday, August 26, 2025 – Today, award-winning podcast, touring comedian and sole owner of TMG Studios, Noel Miller, announces a studio refresh with 5 new shows added to TMG’s slate, - [Podcast Advertising Enters a New Era](https://soundsprofitable.com/press-release/podcast-advertising-enters-a-new-era/) - Ossa Partners with Breakr Pay to Streamline Creator Payments, Unlock Network Growth, and Power Cross-Network Campaigns New York, NY — August 20, 2025 — Host-read podcast advertising continues to outperform traditional formats in trust and engagement. Now, with the right financial infrastructure, the industry can finally scale at the pace of its creativity. Today, Ossa - [True Native Media launches partnership with Multitude](https://soundsprofitable.com/press-release/true-native-media-launches-partnership-with-multitude/) - True Native Media, a premier podcast representation agency, is launching a new partnership with Multitude, an independent podcast collective. Multitude will add seven shows to the agency’s roster. These genre-spanning shows, including comedy, sports, and digital culture, will benefit from exclusive advertising opportunities and dedicated representation. “As the podcast industry enters a new era, it’s - [Odeeo and Wondercraft Launch Instant, Multilingual In-Game Audio Ad Partnership](https://soundsprofitable.com/press-release/odeeo-and-wondercraft-launch-instant-multilingual-in-game-audio-ad-partnership/) - Today, Odeeo, the world’s leading in-game audio advertising solution, and Wondercraft, the creative AI studio, announced a partnership to enable advertisers to create, localize, personalize, and launch studio-quality audio ads in multiple languages within minutes. The collaboration integrates independent, full-funnel measurement, allowing advertisers to demonstrate the impact of their campaigns across the wider audio mix. - [New Oxford Road Report Depicts a Podcasting Industry at a Crossroads](https://soundsprofitable.com/press-release/new-oxford-road-report-depicts-a-podcasting-industry-at-a-crossroads/) - Oxford Road, the world’s largest buying agency in podcast media, announces the release of “The State of Audio Advertising: The Chief Audio Officer’s Guide to Finding Our Frequency”. Originally presented at the recent third annual Chief Audio Officer Summit, the report distills the industry noise into a clear, data-backed playbook: what’s driving change, where the - [AdLarge, the fwd. network, and NumberEight Partner to Bring Privacy-First Audience Targeting to Audio Advertisers](https://soundsprofitable.com/press-release/adlarge-the-fwd-network-and-numbereight-partner-to-bring-privacy-first-audience-targeting-to-audio-advertisers/) - Advertisers can now connect with audiences more precisely and privately than ever before. AdLarge, a leader in audio advertising, and its female-first content platform, the fwd. network, have partnered with NumberEight, a privacy-first audience intelligence company, to deliver scalable, performance-driven campaigns without relying on cookies or IDs. At the core of the partnership is NumberEight’s - [WRKdefined Podcast Network Partners with Listener.com to Drive Data-Driven Growth Across 60+ Work Focused Podcasts](https://soundsprofitable.com/press-release/wrkdefined-podcast-network-partners-with-listener-com-to-drive-data-driven-growth-across-60-work-focused-podcasts/) - The leading work-focused podcast network selects Listener.com’s AI-powered multi-channel analytics platform to unify audience insights, deliver powerful episode cluster reports, and accelerate sponsorship growth. Los Angeles, California — August 22, 2025 — WRKdefined Podcast Network, the leading work-focused podcast network redefining how we work, lead, and stay sane, has selected Listener.com, the AI-powered multi-channel analytics - [reVolver Podcasts Selects Listener.com to Power Cross-Platform Analytics and Accelerate Omni-Channel Podcast Growth](https://soundsprofitable.com/press-release/revolver-podcasts-selects-listener-com-to-power-cross-platform-analytics-and-accelerate-omni-channel-podcast-growth/) - The leading multicultural podcast network, represented exclusively by SiriusXM, chooses Listener.com’s AI-powered analytics platform to unify audience insights, streamline sponsor reporting, and drive data-driven monetization. Los Angeles, California — August 20, 2025 — reVolver Podcasts, the leading multicultural, on-demand audio content creator and distributor in the U.S., has selected Listener.com, the AI-powered listener analytics platform - [Pinwheel Announces Free Podcast Hosting](https://soundsprofitable.com/press-release/pinwheel-announces-free-podcast-hosting/) - Pinwheel is simplifying podcast production for creators and creative teams by making services custom, transparent, and on-demand online. Today at the annual Podcast Movement conference, Pinwheel is announcing free podcast hosting. No card, no trial, no hassle—just upload your recording at pinwheelshows.com. “With this launch, we’re removing another layer of friction from the podcast production - [Realm Expands Cult-Favorite Comedy Podcast "Mike and Tom Eat Snacks" With Video and Premium Offering](https://soundsprofitable.com/press-release/realm-expands-cult-favorite-comedy-podcast-mike-and-tom-eat-snacks-with-video-and-premium-offering/) - NEW YORK, August 20, 2025 – Realm, the podcast-first digital media network, today announced the relaunch of Mike and Tom Eat Snacks, the internet's most beloved (and arguably most important) podcast hosted by longtime friends and actor-comedians Michael Ian Black (Wet Hot American Summer, The State) and Tom Cavanagh (The Flash, Ed). After a brief, - [This American Life, Serial, The Daily, Radiolab, and S-Town top the list of the 100 Greatest Podcasts of All Time](https://soundsprofitable.com/press-release/this-american-life-serial-the-daily-radiolab-and-s-town-top-the-list-of-the-100-greatest-podcasts-of-all-time/) - This American Life, Serial, The Daily, Radiolab, and S-Town top the list of the 100 Greatest Podcasts of All Time With 300 votes cast by voters in 23 countries, This American Life has been named the greatest podcast of all time in the inaugural Essential Listening Poll. Dallas, Texas - Today Left of Dial Media, - [Wondercraft Unveils Wonda: The First AI Agent For Content Creation](https://soundsprofitable.com/press-release/wondercraft-unveils-wonda-the-first-ai-agent-for-content-creation/) - First-to-Market AI Agent Ushers in a New Era of Conversational Content Creation for Marketers and Creative Teams. New York, NY – August 19, 2025: Wondercraft, the Y Combinator-backed AI content studio, today announced Wonda: the first AI agent built for content creation – enabling users to create, edit, and refine professional audio and video by - [Libsyn Expands Creator Monetization Tools with Launch of “PodRoll with Libsyn”](https://soundsprofitable.com/press-release/libsyn-expands-creator-monetization-tools-with-launch-of-podroll-with-libsyn/) - New Integration Turns Dynamic Feed Drops into a Powerful Discovery & Monetization Engine — Beyond Traditional Ads August 18, 2025 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced the integration of PodRoll with Libsyn, a new discovery and monetization tool that enables dynamic feed drops directly within the - [Flightpath Celebrates Four Years of Turning Prediction Into Profitability Building](https://soundsprofitable.com/press-release/flightpath-celebrates-four-years-of-turning-prediction-into-profitability-building/) - Flightpath, the first and leading predictive analytics platform for on-demand media, is proud to celebrate its 4-year anniversary this month. Since launching in August 2021, Flightpath has become an essential partner for top podcast networks, digital media platforms, and broadcast sellers looking to drive revenue growth, create operational efficiencies and provide outstanding service to media - [Podcast Discovery announces new Commercial Lead](https://soundsprofitable.com/press-release/podcast-discovery-announces-new-commercial-lead/) - Podcast Discovery announces new Commercial Lead Hannah Southern has joined podcast marketing agency, Podcast Discovery, to lead the commercial development of the business, growing the company’s roster of clients and devising brilliant creative solutions to grow audiences. Hannah is hugely experienced in delivering for podcast clients, having worked for Message Heard as a Content Strategist, - [Frequency Evolves: Introducing Frequency.media — Powering the Future of Creator Monetization](https://soundsprofitable.com/press-release/frequency-evolves-introducing-frequency-media-powering-the-future-of-creator-monetization/) - Frequency, audio’s leader in workflow automation and ad management, today announced the evolution of its brand and website from FrequencyAds.com to Frequency.media. The shift reflects the company’s expanded role in the podcast creator economy, now propelled by the launch of the Frequency Premium Publisher Network (PPN). “We’ll admit it — we got tired of being - [Power to the Podcasters: Libsyn Surges Past $100M in Creator Payouts](https://soundsprofitable.com/press-release/power-to-the-podcasters-libsyn-surges-past-100m-in-creator-payouts/) - With Expanded Monetization Access, Powerful New Hosting Tools, & Exclusive Podcast Deals, Libsyn Kicks Off a New Era of Creator Empowerment At Podcast Movement 2025 August 14, 2025 – Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, is turning up the volume on what it means to support podcasters at - [Russell Kane is Back and Investigating Evil Animals with New BBC Sounds Podcasts](https://soundsprofitable.com/press-release/russell-kane-is-back-and-investigating-evil-animals-with-new-bbc-sounds-podcasts/) - New 6-part series follows on the success of Evil Genius, which is now in its 7th year with nearly 130 episodes produced by BBC Studios LONDON – 13 August 2025 – BBC Studios has announced that it is partnering once more with the award-winning comedian Russell Kane to delve into a new series - Evil - [Oxford Road Breaks New Ground on YouTube Podcast Measurement](https://soundsprofitable.com/press-release/oxford-road-breaks-new-ground-on-youtube-podcast-measurement/) - Oxford Road, the world’s largest buying agency in podcast media, announces the release of its latest groundbreaking white paper “Inside the Walled Garden: Breaking New Ground on YouTube Podcast Measurement”. The study demonstrates that, as YouTube has become the leading podcasting platform, it has also delivered significant website lift for video podcast advertisers. The data, - [Audiencelift To Launch Proprietary YouTube Growth Technology at Podcast Movement](https://soundsprofitable.com/press-release/audiencelift-to-launch-proprietary-youtube-growth-technology-at-podcast-movement/) - New York, NY – August 13, 2025 Amaze Media Labs, the company behind the leading podcast audience growth platform AudienceLift.com, today announced the official launch of its newest innovation: YouTube Promotion Campaigns. A proprietary growth solution built to drive real video views, engagement, and subscriber growth on YouTube through hyper-targeted video ad placements overlaid with - [Backyard Ventures Adds William Montgomery, “Kill Tony” Fan Favorite, to Expand Creator Portfolio with “The William Montgomery Show”](https://soundsprofitable.com/press-release/backyard-ventures-adds-william-montgomery-kill-tony-fan-favorite-to-expand-creator-portfolio-with-the-william-montgomery-show/) - Backyard Ventures has signed comedian and podcast host William Montgomery, expanding its portfolio of multi-platform creators and comedians. Known for cultivating long-term partnerships across podcasts, YouTube, and newsletters, Backyard Ventures continues to differentiate itself by offering hands-on representation and strategic growth support tailored to each creator’s unique voice and audience. The addition of Montgomery reflects - [Backyard Ventures Signs Top-Ranked Frugal Living Show "Frugal Friends"](https://soundsprofitable.com/press-release/backyard-ventures-signs-top-ranked-frugal-living-show-frugal-friends/) - Backyard Ventures, a leading creator partnerships and media company, announces the exclusive signing of "Frugal Friends," a top-ranked personal finance podcast that delivers practical money management advice without the guilt and shame of traditional budgeting approaches. The show joins Backyard Ventures’ roster as part of the hosts’ continued growth and expansion strategy. The signing reflects - [Jameela Jamil Partners With Acast on Bold New Comedy Podcast, ‘Wrong Turns’](https://soundsprofitable.com/press-release/jameela-jamil-partners-with-acast-on-bold-new-comedy-podcast-wrong-turns/) - Acast, the world’s largest independent podcast company, today announces an exclusive partnership with actor, activist, and podcast powerhouse Jameela Jamil for her brand new series - Wrong Turns - a comedy podcast built not to inspire, but to indulge in our most mortifying moments and bad decisions. In this unique take on the personal storytelling - [Gamut Podcast Network Selects Flightpath to Power Real-Time Inventory Forecasting Across 250+ ShowsPartnership equips Hubbard’s new podcast division with predictive analytics for host-read and geo/demo audience buys](https://soundsprofitable.com/press-release/gamut-podcast-network-selects-flightpath-to-power-real-time-inventory-forecasting-across-250-showspartnership-equips-hubbards-new-podcast-division-with-predictive-analytics-for-host-read-and/) - Gamut Podcast Network, the dedicated podcast division of Hubbard Broadcasting, has partnered with Flightpath, the predictive analytics platform for on-demand media, to bring real-time inventory forecasting and campaign-performance insights to its more than 250 shows nationwide. With Flightpath, Gamut’s sales and operations teams can see reliable availability months in advance, allowing them to package impressions - [Europe’s Largest Sports Podcast Network Taps Listener.com to Power Data-Driven Growth Across 600+ Shows](https://soundsprofitable.com/press-release/europes-largest-sports-podcast-network-taps-listener-com-to-power-data-driven-growth-across-600-shows/) - Los Angeles, California — August 11, 2025 — The Sport Social Podcast Network, Europe’s largest dedicated sport podcast network with more than 600 shows and 10 million monthly downloads, has partnered with Listener.com, the AI-powered listener analytics platform built for the modern podcast era, to centralize and supercharge its cross-platform audience insights. Under the new - [Zeno Media Launches All Star Doctor, an Affordable Telehealth Services for Multicultural Audiences Through New Partnership with Doctegrity](https://soundsprofitable.com/press-release/zeno-media-launches-all-star-doctor-an-affordable-telehealth-services-for-multicultural-audiences-through-new-partnership-with-doctegrity/) - Zeno Media, a leading global streaming platform connecting diaspora communities through audio, today announced a new partnership with Doctegrity, a premier provider of telehealth and teletherapy services. Together, they are launching AllStarDoctor.com, an affordable, easy-to-access telehealth solution for Zeno’s diverse U.S. listener base. For just $15 a month, covering up to eight family members, Zeno - [The Radcast Network Launches Its Own Podcast Platform, Marking a New Era of Growth and Control](https://soundsprofitable.com/press-release/the-radcast-network-launches-its-own-podcast-platform-marking-a-new-era-of-growth-and-control/) - The Independent Network Deepens its Commitment to Creators With a Platform That Enhances Advertising, Analytics, and Support The Radcast Network is proud to announce the launch of its own podcasting platform, a major milestone that reflects the network's ongoing mission to empower independent voices and expand industry innovation. This platform gives The Radcast Network full - [The Radcast Network Adds a New Team Member, Strengthening Show-to-Network Connection](https://soundsprofitable.com/press-release/the-radcast-network-adds-a-new-team-member-strengthening-show-to-network-connection/) - A New Addition to the Team Reinforces the Network's Commitment to Collaboration and Growth The Radcast Network is proud to announce the appointment of Bella Shafer as its new Podcast Coordinator. In this pivotal role, Bella will serve as a direct bridge between the shows and the network, ensuring seamless communication and supporting hosts as - [Audioboom Doubles Video Revenue in First Half of 2025 as More than 60% of Creators Produce Video Podcasts](https://soundsprofitable.com/press-release/audioboom-doubles-video-revenue-in-first-half-of-2025-as-more-than-60-of-creators-produce-video-podcasts/) - August 6, 2025 – New York, NY – Audioboom, the leading global podcast company, today announced that it has doubled its video revenue since the start of the year. According to Audioboom, more than 60% of its creators produce video podcasts and over 13% of its business now comes from video revenue. Amid this revenue growth, Audioboom is also now - [Ausha Launches a New Version of the PSO Control Panel, Available to All](https://soundsprofitable.com/press-release/ausha-launches-a-new-version-of-the-pso-control-panel-available-to-all/) - The Go-To Tool for Boosting Podcast Visibility on Apple Podcasts and Spotify Paris, August – Ausha, the leading podcast marketing platform, announces the launch of a new version of its flagship PSO Control Panel, the go-to tool for managing Podcast Search Optimization (PSO) and increasing visibility on Apple Podcasts and Spotify. Previously reserved for major - [New podcast 'Hot Mess-terpiece Theatre' explores reality TV through an academic lens - Hosted by Jolenta Greenberg](https://soundsprofitable.com/press-release/new-podcast-hot-mess-terpiece-theatre-explores-reality-tv-through-an-academic-lens-hosted-by-jolenta-greenberg/) - On August 7th, 2025, a new podcast from comedian and culture critic Jolenta Greenberg makes its debut: Hot Mess-terpiece Theatre, featuring highbrow conversations about “lowbrow” reality TV. Who says Selling Sunset can’t be examined through an academic lens? In each episode, host Jolenta Greenberg, acting as reality TV dramaturg, reveals shocking truths: Vanderpump Rules is - [Audience Launches 2.0 Platform to Power the Future of Media Engagement](https://soundsprofitable.com/press-release/audience-launches-2-0-platform-to-power-the-future-of-media-engagement/) - Audience, the leading engagement platform for media companies, today announced the launch of Audience 2.0 — a major evolution of its platform that redefines how media brands interact with audiences and generate revenue through personalized, interactive experiences. In today’s oversaturated digital landscape, where the average person is exposed to up to 10,000 ads daily, Audience - [Realm & Big IP Talent Expand Vertical Focused on Film/TV Podcasts](https://soundsprofitable.com/press-release/realm-big-ip-talent-expand-vertical-focused-on-film-tv-podcasts/) - NEW YORK, August 6, 2025 – Digital media distributor Realm and podcast manager/producer Big IP Talent announced today the expansion of Realm’s content vertical focused on film, TV, tech, and pop-culture podcasts. Realm will manage the show lineup’s distribution, multi-channel monetization, and marketing, and Big IP Talent will continue to acquire new shows and manage - [Ozen.fm Launches: The Future of Curated, Global Podcasting](https://soundsprofitable.com/press-release/ozen-fm-launches-the-future-of-curated-global-podcasting/) - Ozen.fm announced its official launch today, introducing a bold new platform redefining how creators, advertisers, and audiences connect through curated, global audio. Purpose-built to meet the demands of today’s rapidly evolving podcast landscape, Ozen brings together scalable, multilingual content discovery with streamlined monetization, all through a centralized, open platform designed for impact. Ozen.fm will debut - [Keegan and Company joins iHeart Australia](https://soundsprofitable.com/press-release/keegan-and-company-joins-iheart-australia/) - iHeart is thrilled to welcome Keegan and Company, the thought-provoking podcast hosted by former NRL star turned mental health advocate, Keegan Hipgrave, to the network. After his rugby league career with the Gold Coast Titans and Parramatta Eels was cut short in 2021 due to multiple concussions, Keegan found new purpose off the field - championing - [New At Podscribe: By Campaign & Device Reports, Global Ranker Coverage Expansion, and Genre-Level Lag Report](https://soundsprofitable.com/press-release/new-at-podscribe-by-campaign-device-reports-global-ranker-coverage-expansion-and-genre-level-lag-report/) - Podscribe, a leading podcast attribution and analytics platform, today announced a series of new reporting enhancements designed to give advertisers, agencies, and publishers deeper visibility into podcast campaign performance. The updates include By Campaign & Device Reports, expanded international coverage in the Podscribe Ranker, and genre-level insights in Lag Reports—helping users make more precise, data-driven - [The Modern British History Podcast Joins The Radcast Network, Illuminating the Politics That Shaped the U.K.](https://soundsprofitable.com/press-release/the-modern-british-history-podcast-joins-the-radcast-network-illuminating-the-politics-that-shaped-the-u-k/) - The Radcast Network Expands Its Global Reach with a Podcast That Unpacks Postwar Britain’s Most Defining Domestic Moments The Radcast Network proudly welcomes The Modern British History Podcast to its growing portfolio of thought-leading shows. Dedicated to exploring the intricate political and domestic policy history of the United Kingdom from 1945 to 2010, this podcast - [Comic Book Central Joins The Radcast Network, Amplifying the Voices Behind Superhero Legends](https://soundsprofitable.com/press-release/comic-book-central-joins-the-radcast-network-amplifying-the-voices-behind-superhero-legends/) - The Radcast Network Welcomes the Emmy Award-Winning Host, Joe Stuber, as He Spotlights the Iconic Creators Bringing Comic Book Stories to Screens, Stages, and Beyond The Radcast Network is thrilled to announce the addition of Comic Book Central, the world’s first podcast dedicated exclusively to the behind-the-scenes voices of comic book adaptations. Hosted by Emmy - [JAR Audio Becomes JAR Podcast Solutions as Branded Podcasts Enter Their ‘Results Era’](https://soundsprofitable.com/press-release/jar-audio-becomes-jar-podcast-solutions-as-branded-podcasts-enter-their-results-era/) - JAR Audio Becomes JAR Podcast Solutions as Branded Podcasts Enter Their ‘Results Era’ Vancouver, BC – July 31, 2025 What started in a Vancouver bar is now one of North America’s most results-obsessed branded podcast studios. Today, JAR Audio announces its rebrand to JAR Podcast Solutions—with a sharper strategy, a new name, and a message - [Realm and Night Vale Presents Announce Mulit-Year Podcast Partnership](https://soundsprofitable.com/press-release/realm-and-night-vale-presents-announce-mulit-year-podcast-partnership/) - NEW YORK, July 31, 2025 – Realm, the digital media network, today announced that Night Vale Presents—the pioneering independent podcast label founded by Joseph Fink and Jeffrey Cranor—has joined the Realm Network in a multiyear partnership. As part of the agreement, Realm will oversee ad sales, distribution, and live events representation for the full Night - [Rhea Seehorn, Bobby Moynihan, Jon Hamm in Satirical Fantasy Audio Series "StanLand"](https://soundsprofitable.com/press-release/rhea-seehorn-bobby-moynihan-jon-hamm-in-satirical-fantasy-audio-series-stanland/) - Rhea Seehorn, Bobby Moynihan, Steve Little, Timm Sharp, Jon Hamm, John Waters appear in StanLand, a Satirical Fantasy Podcast About Capitalism Run Amok TORONTO / LOS ANGELES | July 29, 2025 - If you like Better Call Saul, SNL, and screaming into the void about late-stage capitalism, meet your new favorite podcast. StanLand premieres July - [Acast and Magnite Partner to Expand Programmatic Podcast Advertising at Global Scale](https://soundsprofitable.com/press-release/acast-and-magnite-partner-to-expand-programmatic-podcast-advertising-at-global-scale/) - Acast - the world’s largest independent podcast company - today announces a global partnership with Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company. Through this partnership, Acast's premium podcast inventory, comprising over 140,000 podcasts that generate more than 1 billion listens quarterly, will be available to advertisers via Magnite, making podcast inventory more accessible than - [New Podcast Series from MIT TeachLab “The Homework Machine” Explores the Impact of Generative AI in K-12 Classrooms](https://soundsprofitable.com/press-release/new-podcast-series-from-mit-teachlab-the-homework-machine-explores-the-impact-of-generative-ai-in-k-12-classrooms/) - From MIT’s Teaching Systems Lab, new series brings teacher and student voices to the frontlines of education’s AI revolution Cambridge, MA — July, 29, 2025 — The MIT Teaching Systems Lab today announces the launch of The Homework Machine, a new podcast series from TeachLab, hosted by Justin Reich and Jesse Dukes. As schools grapple - [Gather the Gals Podcast Joins The Radcast Network, Empowering Faith-Fueled Community for Moms Worldwide](https://soundsprofitable.com/press-release/gather-the-gals-podcast-joins-the-radcast-network-empowering-faith-fueled-community-for-moms-worldwide/) - A Top-Ranked Christian Podcast and Growing Global Ministry Adds Spiritual Depth and Support to the Radcast Family of Independent Voices The Radcast Network proudly announces the newest addition to its roster of independent shows: Gather the Gals, a global top 1.5% podcast dedicated to encouraging overwhelmed moms through faith, community, and candid connection. Hosted by - [Q2 25: North America leads the way](https://soundsprofitable.com/press-release/q2-25-north-america-leads-the-way/) - Interim report January - June 2025 Second quarter 2025 Net sales in the quarter amounted to USD 62.8m (45.0), corresponding to net sales growth of 27% (24%). The growth was primarily driven by the North American region where net sales grew by 70% (26%). Organic net sales growth was 32% (22%). EBITDA for the quarter - [Dark Finds Podcast Joins The Radcast Network, Uncovering What Drives Us in the Shadows](https://soundsprofitable.com/press-release/dark-finds-podcast-joins-the-radcast-network-uncovering-what-drives-us-in-the-shadows/) - Unfiltered Conversations From the Edge of Human Experience Join the Most Daring Podcast Network The Radcast Network, the fastest-growing independent podcast network redefining business, culture, and community through bold storytelling, proudly announces the newest addition to its roster: the Dark Finds Podcast. Hosted by writer and psychology-obsessed creator Gary Colton, the Dark Finds Podcast explores - [Triton Digital Unveils Canada Podcast Ranker Data for June 2025](https://soundsprofitable.com/press-release/triton-digital-unveils-canada-podcast-ranker-data-for-june-2025/) - NEW YORK, NEW YORK – July 24, 2025 — Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Canada Podcast Ranker for the June 2025 reporting period (June 2, 2025 — June 29, 2025), as measured by Triton’s Podcast Metrics measurement service. In June, - ["Mick Unplugged" joins REALM Network for Multi-Format Representation](https://soundsprofitable.com/press-release/mick-unplugged-joins-realm-network-for-multi-format-representation/) - NEW YORK, July 24, 2025 – Realm, the digital media network, today announced that the top-charting podcast Mick Unplugged, hosted by business leader and motivational speaker Mick Hunt, has officially joined for multi-format distribution and monetization. As part of the partnership with Mick Unplugged, Realm will exclusively distribute and represent the show for multichannel monetization, - [Podscribe Launches Reporting By Creatives, Limited Account Types and Brand Customer Segments](https://soundsprofitable.com/press-release/podscribe-launches-reporting-by-creatives-limited-account-types-and-brand-customer-segments/) - Podscribe, the leading podcast attribution and analytics platform, today announced the launch of three new features designed to help advertisers, agencies, and publishers improve campaign performance, manage teams more effectively, and better understand their audiences. The updates include a new By Creative Report, Limited Account Types, and Brand Customer Segments in Tag Setup. “These updates - [Mayim Bialik’s Breakdown Joins the Impact Theory Network to Fuel Strategic Growth](https://soundsprofitable.com/press-release/mayim-bialiks-breakdown-joins-the-impact-theory-network-to-fuel-strategic-growth/) - Mayim Bialik’s Breakdown, the hit podcast hosted by neuroscientist, actor, writer, director, and mental health advocate Mayim Bialik and co-host Jonathan Cohen, is joining forces with Impact Theory in a new strategic partnership focused on audience connection and long-term value. The collaboration marks Impact Theory’s first external podcast deal and brings together two brands united - [History Unhinged: Rainy Day Rabbit Holes Joins The Radcast Network, Bringing Hilarious Historical Chaos to the Masses](https://soundsprofitable.com/press-release/history-unhinged-rainy-day-rabbit-holes-joins-the-radcast-network-bringing-hilarious-historical-chaos-to-the-masses/) - The Radcast Network Welcomes a Wildly Entertaining History Podcast That Digs Deep into America’s Strangest True Stories, One Unfiltered Rabbit Hole at a Time The Radcast Network, one of the fastest growing independent podcast networks for bold, independent podcasters, proudly announces the addition of History Unhinged: Rainy Day Rabbit Holes to its ever-expanding roster. Hosted - [Sounds Profitable Wins a Prestigious 2025 Content Marketing Award](https://soundsprofitable.com/press-release/sounds-profitable-wins-a-prestigious-2025-content-marketing-award/) - New York, NY USA -- The Content Marketing Institute (CMI) just announced Sounds Profitable won a 2025 Content Marketing Award for Best Data Storytelling, In addition, Sounds Profitable was one of five finalists for Best B2B Branded Content Campaign. The Content Marketing Awards, presented each year by CMI, is the largest and longest-running international content marketing awards program in the world - [The Mindful Coach Podcast Joins The Radcast Network, Elevating the Power of Presence in Every Conversation](https://soundsprofitable.com/press-release/the-mindful-coach-podcast-joins-the-radcast-network-elevating-the-power-of-presence-in-every-conversation/) - The Radcast Network Expands Its Wellness and Leadership Programming with a New Show Helping Coaches and Professionals Cultivate Deep Connection and Resilience Through Mindful Communication The Radcast Network proudly announces the addition of The Mindful Coach Podcast to its growing slate of mission-driven shows. Hosted by leadership coach and mindful communication expert Brett Hill, each - [Mission Media AI Partners with VSiN to Lead Advertising Sales Across Premium Sports Network](https://soundsprofitable.com/press-release/mission-media-ai-partners-with-vsin-to-lead-advertising-sales-across-premium-sports-network/) - Mission Media AI, a next-generation cross-platform distribution and monetization company, is proud to announce a strategic partnership with VSiN, The Sports Betting Network to exclusively represent advertising sales across VSiN’s expansive portfolio of content. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VSiN across their multitude - [PodcastOne Announces Podcast Return of Todd and Julie Chrisley with Chrisley Confessions 2.0 in Exclusive Multiyear Deal](https://soundsprofitable.com/press-release/podcastone-announces-podcast-return-of-todd-and-julie-chrisley-with-chrisley-confessions-2-0-in-exclusive-multiyear-deal/) - PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today the highly anticipated return of Chrisley Confessions, the hit podcast hosted by reality television stars Todd and Julie Chrisley. Relaunching as Chrisley Confessions 2.0 exclusively with PodcastOne and available in video as well as audio, the show will deliver the signature candor, humor, and heartfelt - [Nick Cannon and Wondery Reimagine the Late Night Talk Show with New Weekly Video Series, Nick Cannon @ Night](https://soundsprofitable.com/press-release/nick-cannon-and-wondery-reimagine-the-late-night-talk-show-with-new-weekly-video-series-nick-cannon-night/) - Today, Wondery announced Nick Cannon @ Night, a reimagining of the traditional late night talk show format, hosted by multi-hyphenate entertainer Nick Cannon. In the weekly video series, Nick opens up his DMs, creating his own version of the old school relationship advice call-in show, and responds to listeners’ most intimate love, sex, relationships, and dating - [MowPod Charts Gets Major Upgrade with Spotify Rankings, Podnews Partnership, and Social Sharing Tools](https://soundsprofitable.com/press-release/mowpod-charts-gets-major-upgrade-with-spotify-rankings-podnews-partnership-and-social-sharing-tools/) - MowPod Charts Gets Major Upgrade with Spotify Rankings, Podnews Partnership, and Social Sharing Tools July 16, 2025 — MowPod is thrilled to announce a powerful new upgrade to charts.mowpod.com, the go-to destination for tracking the world’s top-performing podcasts. What’s New: Spotify Chart Rankings Now Available We’ve expanded our coverage to include Spotify chart positions—giving podcast - [Audioboom Acquires UK Podcast Leader Adelicious](https://soundsprofitable.com/press-release/audioboom-acquires-uk-podcast-leader-adelicious/) - London, July 16th, 2025 – Audioboom Group Plc, the leading independent podcast company, has entered into a binding agreement to acquire Adelicious Ltd, the award-winning British podcast network. The acquisition and combination of the businesses will create the UK’s largest homegrown podcast network with 46 million unique listeners and more than 126 million monthly downloads and video views. Adelicious, founded by - [Triton Digital Partners With ekoz.ai to Bring AI-Generated Host-Read Podcast Ads to Spreaker](https://soundsprofitable.com/press-release/triton-digital-partners-with-ekoz-ai-to-bring-ai-generated-host-read-podcast-ads-to-spreaker/) - New Partnership Enables Programmatic Host-Read Ads Using AI Voice Cloning Across Podcast Inventory New York, July 15, 2025 – As advertisers look for ways to scale the performance of host-read podcast ads without overburdening creators, Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, is introducing a - [Nick Beyer Appointed VP/Market Manager at Hubbard Radio Seattle](https://soundsprofitable.com/press-release/nick-beyer-appointed-vp-market-manager-at-hubbard-radio-seattle/) - Seattle, WA – July 14, 2025 - Hubbard Radio is thrilled to announce Nick Beyer as the new VP/Market Manager for its Seattle cluster, which includes KQMV-FM (MOViN 92.5), KPNW-FM (98.9 The Bull), KRWM-FM (Warm 106.9), KIXI 880 AM, KKNW 1150 AM, and the 2060 Digital Seattle office. A Seattle native and radio veteran, Beyer’s - [The Unwell Network Presents Big Sister with Chloe Veitch, Available Exclusively on SiriusXM](https://soundsprofitable.com/press-release/the-unwell-network-presents-big-sister-with-chloe-veitch-available-exclusively-on-siriusxm/) - The Unwell Network, a Gen Z-focused multimedia brand founded by Alex Cooper, is expanding its growing slate of premium, unfiltered content available exclusively on SiriusXM with the launch of Big Sister with Chloe Veitch, a new show from internet it-girl Chloe Veitch. Debuting on Friday, July 11, Big Sister can be heard exclusively on Unwell - [NOVA Entertainment Announced as the New Australian Home of The Diary of a CEO](https://soundsprofitable.com/press-release/nova-entertainment-announced-as-the-new-australian-home-of-the-diary-of-a-ceo/) - NOVA Entertainment announced today an exclusive Australian partnership with FlightStory, home to the fastest growing podcast brand in the world, The Diary of a CEO. Founded by one of the world’s most influential voices, Steven Bartlett, FlightStory has selected NOVA Entertainment as its exclusive Australian brand partner, with all podcasts and presenters within the FlightStory portfolio now accessible - [NOVA Entertainment Announces Partnership with Mark Bouris’ Mentored Studios](https://soundsprofitable.com/press-release/nova-entertainment-announces-partnership-with-mark-bouris-mentored-studios/) - NOVA Entertainment has announced a new partnership with Mentored Studios, the podcast platform founded by leading Australian entrepreneur, Mark Bouris AM. The partnership reinforces NOVA’s commitment to delivering Australia’s most popular and commercially in-demand podcast content with Mentored Studios, providing listeners with the best insights into career, business and life. Mark Bouris is one of - [PodBiz Podcast Launches to Ask One Big Question:“Where’s the Money in Podcasting?”](https://soundsprofitable.com/press-release/podbiz-podcast-launches-to-ask-one-big-questionwheres-the-money-in-podcasting/) - 📺 Watch the video trailer July 14th, 2025 - A new podcast is launching with a clear mission: to explore how podcasting actually makes money. Hosted by longtime industry experts Norma Jean Belenky and John Kiernan, PodBiz is a show about the business of podcasting with one key question at its core: “Where’s the money - [Zeno Media Expands its Worldwide Exclusive LATAM Focused Publisher Rights Offerings with RCC Media (DR)](https://soundsprofitable.com/press-release/zeno-media-expands-its-worldwide-exclusive-latam-focused-publisher-rights-offerings-with-rcc-media-dr/) - Zeno Media, a leading provider of streaming solutions for global audio broadcasters, is proud to announce a strategic partnership with Radio Cadena Comercial (RCC Media), one of the largest and most influential radio networks in the Dominican Republic. This collaboration marks a significant step forward in expanding access to exclusive high-quality Spanish-language audio content for - [Audacy Announces Strategic Partnership with Global Soccer Icons Tobin Heath and Christen Press and Their Category-Leading Podcast "The Re-Cap Show"](https://soundsprofitable.com/press-release/audacy-announces-strategic-partnership-with-global-soccer-icons-tobin-heath-and-christen-press-and-their-category-leading-podcast-the-re-cap-show/) - Weekly Podcast Offers a Front-row Seat to the Thrilling, Unpredictable, Fast-growing World of Elite Global Women’s Soccer From Inside Champions’ Perspective PHILADELPHIA, PA – July 10, 2025 – Audacy today announced a strategic partnership with global soccer icons Tobin Heath and Christen Press and their RE global sports media brand to distribute and manage global - [The Life Shift Podcast Joins The Radcast Network, Highlighting the Moments That Make Us](https://soundsprofitable.com/press-release/the-life-shift-podcast-joins-the-radcast-network-highlighting-the-moments-that-make-us/) - The Radcast Network Expands Its Personal Development Roster with a Soul-Stirring Podcast on Transformation, Resilience, and the Power of Human Stories The Radcast Network proudly welcomes The Life Shift Podcast, hosted by Matt Gilhooly, into its growing lineup of purpose-driven shows. Since its debut in March 2022, The Life Shift Podcast has shared more than - [Cops and Writers Podcast Joins The Radcast Network, Blending Crime Scene Precision with Storytelling Power](https://soundsprofitable.com/press-release/cops-and-writers-podcast-joins-the-radcast-network-blending-crime-scene-precision-with-storytelling-power/) - The Radcast Network Expands its Lineup with a Compelling Podcast Where Law Enforcement Meets Literary Craft The Radcast Network, an independent force in the podcasting industry, is proud to announce the addition of the Cops and Writers Podcast to its expanding portfolio of shows. Hosted by retired police sergeant and author Patrick O’Donnell, the Cops - [Bestselling Author Ryan Holiday Teams Exclusively with Backyard Ventures](https://soundsprofitable.com/press-release/bestselling-author-ryan-holiday-teams-exclusively-with-backyard-ventures/) - Backyard Ventures, a strategic partner for visionary creators building sustainable media brands across platforms, announced today that the New York Times bestselling author Ryan Holiday has entered into an exclusive partnership with the company. This expanded relationship makes Backyard Ventures the official representative across all of Holiday’s properties, including his podcasts “The Daily Stoic” and - [Familiar Leaders, Fresh Climbers, and Ad Spend Surges Signal Momentum in Podcasting](https://soundsprofitable.com/press-release/familiar-leaders-fresh-climbers-and-ad-spend-surges-signal-momentum-in-podcasting/) - Industry Rankings July 2025: This month brought notable shakeups and standout performers across every category. From chart-topping podcasts and rapidly rising publishers to significant increases in advertiser investment, the latest data highlights ongoing momentum, multi-format expansion, and evolving media strategies in the podcasting space. Podcast Show Highlights: Crime Junkie continued its reign at the top, - [True Native Media Elevates Podcast Monetization with PodRamp and PodPremium: A Tiered Strategy for Scalable Growth](https://soundsprofitable.com/press-release/true-native-media-elevates-podcast-monetization-with-podramp-and-podpremium-a-tiered-strategy-for-scalable-growth/) - True Native Media, a leading podcast representation firm dedicated to connecting podcasters with advertisers to create impactful and engaging partnerships, today announced the launch of PodRamp, a dynamic new offering designed to equip rising podcast creators with sophisticated monetization tools earlier in their journey. Paired with the firm’s flagship PodPremium service, this tiered strategy provides - [Podcast Listening in Canada Reaches 39% of Canadian Adults Monthly as YouTube Surpasses Spotify in Platform Share](https://soundsprofitable.com/press-release/podcast-listening-in-canada-reaches-39-of-canadian-adults-monthly-as-youtube-surpasses-spotify-in-platform-share/) - NEW YORK--(BUSINESS WIRE)--As Canadians turn increasingly to digital audio for news, entertainment, and connection, new data shows the country's podcast appetite has reached unprecedented levels. Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today released the 2025 edition of the Canadian Podcast Report, offering a comprehensive - [Podscribe Launches Revamped Planner to Make Podcast Media Planning Smarter](https://soundsprofitable.com/press-release/podscribe-launches-revamped-planner-to-make-podcast-media-planning-smarter/) - Podscribe, the leading attribution and analytics platform for audio advertising, has released a major upgrade to its Planner tool, now available in all user dashboards. The new Planner is built to help advertisers, agencies, and publishers discover high-fit shows, estimate campaign reach, and align on strategy—backed by real audience data. Key capabilities include: Net New - [Ausha Upgrades to IAB PodcastMeasurement 2.2](https://soundsprofitable.com/press-release/ausha-upgrades-to-iab-podcastmeasurement-2-2/) - 🚀 Ausha Upgrades to IAB Podcast Measurement 2.2: Aligning with the Highest Industry Standards in Trust and Data Transparency Ausha, the leading platform in Podcast Marketing, now provides IAB Podcast Measurement 2.2-certified analytics to all its users. As advertising requirements tighten and data ethics move to the forefront, podcast creators need stats they can truly - [Silver Tribe Media expands news business with addition of Neal Carruth as General Manager](https://soundsprofitable.com/press-release/silver-tribe-media-expands-news-business-with-addition-of-neal-carruth-as-general-manager/) - Silver Tribe Media, a digital media management and production company, today announced the hiring of Neal Carruth as a General Manager. Silver Tribe Media, which represents direct-to-consumer media businesses and top talent for their digital media work, is bringing on Carruth to further expand its business in news, technology, personal growth, and other areas. As - [Mondo Metrics Expands Team with Industry Talent from NFL and Wave Sports](https://soundsprofitable.com/press-release/mondo-metrics-expands-team-with-industry-talent-from-nfl-and-wave-sports/) - Los Angeles, CA — Mondo Metrics, the analytics platform and data consultancy helping publishers, brands, and sports teams measure and monetize content across podcast, video, and social, is excited to announce two new additions to its team: Britt Deise joins as Expert-in-Residence Chris Trader joins as Senior Analyst Deise brings over six years of experience from the National Football League (NFL), where - [Gretchen Rubin, Bestselling Author and Happiness Expert Signs Exclusive Representation with Backyard Ventures](https://soundsprofitable.com/press-release/gretchen-rubin-bestselling-author-and-happiness-expert/) - Backyard Ventures, a leader in digital media partnerships empowering creators to connect with audiences across platforms, has announced its exclusive representation of best selling author and happiness expert Gretchen Rubin and her highly popular suite of newsletters – marking a major expansion in the company’s growing newsletter portfolio. With over 1.3 million subscribers, Gretchen Rubin’s - [The Jeremy Hanson Podcast Joins The Radcast Network, Fusing Business Strategy, AI, and Mindset Mastery for the Modern Entrepreneur](https://soundsprofitable.com/press-release/the-jeremy-hanson-podcast-joins-the-radcast-network-fusing-business-strategy-ai-and-mindset-mastery-for-the-modern-entrepreneur/) - New Show Delivers Bold Insights, Actionable Advice, and a Side of AI-Powered Comedy to Fuel Small Business Success The Radcast Network is proud to welcome The Jeremy Hanson Podcast to its growing roster of shows redefining the podcasting landscape. Hosted by entrepreneur, strategist, and no-nonsense motivator Jeremy Hanson, the podcast blends cutting-edge business education with - [Tyrant In Training Podcast Joins The Radcast Network, Bringing Satirical Sovereignty and Improvised Rule to the Mic](https://soundsprofitable.com/press-release/tyrant-in-training-podcast-joins-the-radcast-network-bringing-satirical-sovereignty-and-improvised-rule-to-the-mic/) - The Radcast Network Expands its Comedy Lineup with a Wildly Original Podcast Where Guests Rule with Imagination, Absurdity, and a Dash of Dictatorship The Radcast Network is proud to welcome Tyrant In Training Podcast, a bold and hilariously unconventional addition to its growing portfolio of independent shows. Blending improv comedy with political parody, Tyrant In - [Chip and Joanna Gaines' Blind Nil Partners with Backyard Ventures, Launches "Stronger with Don Saladino" Podcast](https://soundsprofitable.com/press-release/chip-and-joanna-gaines-blind-nil-partners-with-backyard-ventures-launches-stronger-with-don-saladino-podcast/) - Blind Nil, the multimedia production company founded by Chip and Joanna Gaines, and Backyard Ventures, a strategic partner for visionary creators, announced a new partnership focused on powering a new era of branded content. The collaboration launched in June with "Stronger with Don Saladino," a new podcast featuring celebrity fitness coach Don Saladino. The podcast - [Ossa Opens Its Product Roadmap to the Community, Launches Product Council to Shape the Future of Host-Read Ads](https://soundsprofitable.com/press-release/ossa-opens-its-product-roadmap-to-the-community-launches-product-council-to-shape-the-future-of-host-read-ads/) - Ossa, the all-in-one platform for managing host-read podcast campaigns, is inviting its community behind the curtain with the launch of a public product roadmap and the Ossa Product Council—a rotating, cross-functional group of real users across the podcasting ecosystem. In a bold move toward transparency and collaboration, Ossa is opening its roadmap to the very - [Think ‘Meet the Press’ - But Gayer. Launch of New Podcast by Buckeye Flame: This News Is So Gay](https://soundsprofitable.com/press-release/think-meet-the-press-but-gayer-launch-of-new-podcast-by-buckeye-flame-this-news-is-so-gay/) - Evergreen Podcasts proudly announces the launch of its partner’s podcast, This News Is So Gay, from The Buckeye Flame. Hosted by editor Ken Schneck, this weekly round‑table style podcast features LGBTQ+ journalists from across the country who unpack LGBTQ+ press stories. Upcoming topics include threats to federal and state HIV/AIDS funding, local activists pushing back - [Local Impact Beyond the Green Room: Wrapping Production of Living For We, Season 2: Keep Ya Head Up](https://soundsprofitable.com/press-release/local-impact-beyond-the-green-room-wrapping-production-of-living-for-we-season-2-keep-ya-head-up/) - Cleveland, OH — Production for Living For We, Season 2: Keep Ya Head Up wrapped but the impact lives on! The video podcast, produced by Ideastream Public Media (Ideastream) in collaboration with Evergreen Podcasts (Evergreen) focused on gun violence prevention and solutions. While the season concludes with its final episode dropping today, its impact continues - [CoHost Adds Bulk and Duplicate Tracking Links to Streamline Podcast Campaign Management](https://soundsprofitable.com/press-release/cohost-adds-bulk-and-duplicate-tracking-links-to-streamline-podcast-campaign-management/) - Chicago, IL — CoHost, the podcast analytics and audience insights platform built for brands and agencies, has launched two major enhancements to its Podcast Tracking Links feature: Bulk Tracking Links and Duplicate Tracking Links. Podcast Tracking Links uncover which promotional channels are driving downloads. And with the latest feature updates, users can simplify podcast marketing - [Industry Veteran Launches Mission Media AI, a Cross-Platform Distribution and Monetization Company](https://soundsprofitable.com/press-release/industry-veteran-launches-mission-media-ai-a-cross-platform-distribution-and-monetization-company/) - Industry trailblazer David Krulewich (of K Media Consulting and founder of Audiology) has launched Mission Media AI, a next-generation content, distribution and media sales company designed to deliver audiences across podcasting, streaming audio, digital, in-app, CTV, and video destinations. Mission Media brings a bold new approach to the audio and content landscape, focusing on cross-platform - [Hit Podcast Giggly Squad Extends Exclusive Partnership with Acast](https://soundsprofitable.com/press-release/hit-podcast-giggly-squad-extends-exclusive-partnership-with-acast/) - Acast, the world’s largest independent podcast company, today announces a renewed exclusive, multi-year advertising partnership with the widely popular podcast Giggly Squad hosted by the comedic duo Hannah Berner and Paige DeSorbo, who have cultivated a dedicated and highly engaged fanbase known as "Gigglers." The renewal builds upon the successful relationship that began when Giggly - [Audiencelift.com Launches A Completely Redesigned Platform While Expanding Its Premium Publisher Network](https://soundsprofitable.com/press-release/audiencelift-com-launches-a-completely-redesigned-platform-while-expanding-its-premium-publisher-network/) - New York, NY – June 30, 2025 — Today, Amaze Media went live with the latest evolution of its podcast audience growth platform, Audiencelift.com, with significant changes that have created an easy to navigate user experience along with a new network of premium publishers. Trusted by creators, agencies, and brands alike, Audiencelift.com powered over 1,000 - [The Radcast Network Announces Updated Roles to Drive Growth and Innovation](https://soundsprofitable.com/press-release/the-radcast-network-announces-updated-roles-to-drive-growth-and-innovation/) - Team Realignment Reinforces the Network's Mission to Expand Podcast Revenue, Reach, and Community Impact As The Radcast Network continues to evolve as one of the fastest-growing independent podcast networks in the country, the leadership team is taking bold steps to align its talent with strategic growth initiatives. Effective immediately, three key team members are stepping - [The InPowered Life Reaches 800K Monthly Downloads in May](https://soundsprofitable.com/press-release/the-inpowered-life-reaches-800k-monthly-downloads-in-may/) - Rudi and Anniston Riekstins' Show Continues to Spark Conversations on Mindset, Meaning, and Intentional Living The Radcast Network is proud to announce a major milestone for one of its standout shows, The InPowered Life. In the month of May, the podcast reached an impressive 800,000 downloads, solidifying its place as a rising leader in the - [Audacy Signs Multi-Year Contract Extension with Comedians Dana Carvey and David Spade, Hosts of “Fly on the Wall”](https://soundsprofitable.com/press-release/audacy-signs-multi-year-contract-extension-with-comedians-dana-carvey-and-david-spade-hosts-of-fly-on-the-wall/) - Audacy today announced that it has signed a multi-year contract extension with comedy icons Dana Carvey and David Spade, deepening its collaboration on the hit podcast “Fly on the Wall” and marking a format expansion that will integrate both “Fly on the Wall” and its spin-off “Superfly” into a unified video and audio podcast experience. - [8 Premier League Clubs Join Sport Social and the Sport Audio Movement](https://soundsprofitable.com/press-release/8-premier-league-clubs-join-sport-social-and-the-sport-audio-movement/) - Sport Social, the UK’s largest dedicated sports podcast network, has become the go-to audio platform for Premier League clubs, with eight top-flight teams now part of its growing roster for the 2024/25 season. This marks a major milestone in the shift toward audio-led fan engagement strategies across elite football. Nottingham Forest, Aston Villa and Leicester - [SoundCloud Extends Exclusive Agreement with AdsWizz in 14 European Markets](https://soundsprofitable.com/press-release/soundcloud-extends-exclusive-agreement-with-adswizz-in-14-european-markets/) - SoundCloud and AdsWizz Inc. today announced the renewal of their long-standing exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in 14 European markets: Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland, and Norway. Through 2025, AdsWizz and its regional sales representatives will serve as the exclusive audio sales - [Podcast Marketing Academy & Lower Street Publish 2025 Podcast Marketing Trends Report](https://soundsprofitable.com/press-release/podcast-marketing-academy-lower-street-publish-2025-podcast-marketing-trends-report/) - Today, podcast marketing education and media company, Podcast Marketing Academy, and branded podcast production company, Lower Street, published the third annual Podcast Marketing Trends Report. Based on a survey of 311 podcasters who shared 12 months of month-by-month download data, the report breaks down these shows according to both growth rate and show size and - [AdLib Integrates Audiohook to Unlock Performance-Based Audio Advertising](https://soundsprofitable.com/press-release/adlib-integrates-audiohook-to-unlock-performance-based-audio-advertising/) - AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, and Audiohook, the premier programmatic audio buying platform,, today announced a strategic integration to expand access to performance-driven audio campaigns. This partnership enables marketers and agencies to launch campaigns across premium podcast, streaming, and digital radio inventory, reaching listeners - [Carol Costello wraps another successful true-crime limited series, God Hook: The Ohio Craigslist Killings](https://soundsprofitable.com/press-release/carol-costello-wraps-another-successful-true-crime-limited-series-god-hook-the-ohio-craigslist-killings/) - Evergreen Podcasts and esteemed journalist Carol Costello produces another successful true-crime podcast series with The God Hook: The Ohio Craigslist Killings. Joined by co-host and former prosecutor Emily Pelphrey, Costello unpacks the chilling story of Richard Beasley - whose twisted manipulation under the guise of religion led to murder, exploitation, and heartache. Streaming now, this - [Headgum Picks Up THE DOWNSIDE with GIANMARCO SORESI](https://soundsprofitable.com/press-release/headgum-picks-up-the-downside-with-gianmarco-soresi/) - June 23, 2025 – New York, NY – Gianmarco Soresi’s long-running podcast co-hosted by Russell Daniels, The Downside, announced today its move to Headgum, the comedy podcast network behind such shows as Handsome, We’re Here to Help with Jake Johnson and Gareth Reynolds, Senses Working Overtime with David Cross, Dead Eyes, and Newcomers with Lauren - [Almost Friday Media launches COULD BE THE MOVE with Bobby Dolan JUNE 23, 2025](https://soundsprofitable.com/press-release/almost-friday-media-launches-could-be-the-move-with-bobby-dolan-june-23-2025/) - WATCH AND LISTEN HERE LOS ANGELES, CA - June 23, 2025 - Almost Friday Media, a leading digital studio and network producing comedy and sports content across all new media platforms, is proud to announce the launch of the comedy and improv podcast, Could Be The Move, TODAY, Monday, June 23. This weekly podcast, hosted - [Greg Glenday appointed new CEO of Acast](https://soundsprofitable.com/press-release/greg-glenday-appointed-new-ceo-of-acast/) - Ross Adams has notified the Board that he wishes to resign from his position, following nearly eight successful years as Chief Executive Officer of Acast AB (publ) (“Acast”), to continue in a strategic advisory role. The Board has resolved to appoint Greg Glenday, currently Chief Business Officer, as new Chief Executive Officer to succeed Ross - [Ireland Crimes and Mysteries Earns Spotlight on Apple Podcasts](https://soundsprofitable.com/press-release/ireland-crimes-and-mysteries-earns-spotlight-on-apple-podcasts/) - The Radcast Network Show Receives Prestigious Recognition from Apple, Confirming its Place Among the Platform's Most Popular Titles The Radcast Network is thrilled to share that Ireland Crimes and Mysteries, its standout true crime show, has been officially recognized by Apple Podcasts as one of the most popular podcasts on their platform. The host of - [Podscribe Releases Programmatic Publisher Reporting, Aggregated Delivery Progress Bar and Multi-Advertiser View](https://soundsprofitable.com/press-release/podscribe-releases-programmatic-publisher-reporting-aggregated-delivery-progress-bar-and-multi-advertiser-view/) - Podscribe, the leading attribution and analytics platform for audio advertising, today announced the release of three powerful updates to its platform—enhancing transparency, delivery tracking, and campaign management for advertisers, agencies, and publishers. 1. Programmatic Campaign Publisher Visibility Advertisers running podcast campaigns through demand side platforms (DSPs) like The Trade Desk can now see exactly which - [Love Your Brand Joins The Radcast Network, Bringing Bold Business Talk and Branding Insights to a Global Audience](https://soundsprofitable.com/press-release/love-your-brand-joins-the-radcast-network-bringing-bold-business-talk-and-branding-insights-to-a-global-audience/) - The Radcast Network is proud to announce the addition of Love Your Brand, a podcast hosted by Jason Ramsey, to its growing roster of purpose-driven shows. Known for its no-holds-barred exploration of agency life, creative entrepreneurship, and self-discovery, Love Your Brand brings a distinct voice and a thriving community of listeners to the Radcast ecosystem. - [Canadian Podcast Industry Calls on Federal Government to Fund Podcasting as Core Cultural Sector](https://soundsprofitable.com/press-release/canadian-podcast-industry-calls-on-federal-government-to-fund-podcasting-as-core-cultural-sector/) - June 18, 2025 – Vancouver, BC A coalition of Canada’s top podcast creators, producers, and platforms has issued an open letter to the Honourable Steven Guilbeault, Minister of Canadian Identity and Culture, urging the federal government to formally recognize and fund podcasting as a core part of Canada’s cultural and creative industries. The letter, co-signed - [Behind Moneywise’s Leap from Audio-Only to YouTube: Lower Street Office Hours](https://soundsprofitable.com/press-release/behind-moneywises-leap-from-audio-only-to-youtube-lower-street-office-hours/) - A behind-the-scenes breakdown of taking a top-performing podcast into video. What really happens when you try to turn a highly produced, niche audio podcast into a YouTube success? On June 25th, Lower Street is revealing the behind-the-scenes on one of its most ambitious client shows yet—Moneywise. They’ll be telling the full story of what worked, - [PodcastOne (PODC) Renews Exclusive Rights and Distribution Agreement with A+E Networks, Partnership Launched in 2017](https://soundsprofitable.com/press-release/podcastone-podc-renews-exclusive-rights-and-distribution-agreement-with-ae-networks-partnership-launched-in-2017/) - Podcasts Renewed Are Cold Case Files, I Survived, American Justice, City Confidential and Ancient Aliens Total Combined Downloads Across All Five Podcasts Tops 160 Million Los Angeles, CA - June 17, 2025 - PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today that it has extended its agreement with A+E Networks for - [Introducing: Fairing × Podscribe Integration](https://soundsprofitable.com/press-release/introducing-fairing-x-podscribe-integration/) - Complete Attribution for Podcast Advertising Podcast attribution has always been challenging. Today we're introducing a solution that bridges the gap between what listeners report and what tracking technology captures. Our new integration with Podscribe unifies attribution data across multiple sources, bringing survey responses, pixel tracking, and promo code performance into a single, coherent view—without adding - [Winners announced for the International Women's Podcast Awards 2025](https://soundsprofitable.com/press-release/winners-announced-for-the-international-womens-podcast-awards-2025/) - The winners for this year’s International Women's Podcast Awards have been announced in a packed ceremony at the BBC Radio Theatre. With entries from 35 countries across 10 categories, the judging panel, consisting of podcasting and audio professionals globally, were deeply impressed with the breadth and quality of entries submitted. A full list of the - [Associated Press Adopts SoundStack Platform for Audio Streaming](https://soundsprofitable.com/press-release/associated-press-adopts-soundstack-platform-for-audio-streaming/) - Collaboration Between Two Independent Companies Brings More Reliable Delivery of News Content to Listeners around the World PITTSBURGH, PA and NEW YORK, NY – June 17, 2025 – SoundStack, the independent, full-stack technology company for digital audio, today announced a new collaboration with The Associated Press (AP) to support the news organization’s all-news format audio - [Northflow Exits Beta and Launches as Paid Platform for Creators and Podcast Agencies](https://soundsprofitable.com/press-release/northflow-exits-beta-and-launches-as-paid-platform-for-creators-and-podcast-agencies/) - Purpose-built production tool introduces paid plans, announces roadmap focused on AI and discoverability Dallas, TX — After five months of real-world testing with podcast agencies, Northflow, the content planning and production platform built specifically for podcasters, is officially out of beta and launching as a paid product. Since its beta release in January 2025, Northflow - [Trevor Noah and SiriusXM Ink Exclusive Podcast Deal for “What Now? with Trevor Noah”](https://soundsprofitable.com/press-release/trevor-noah-and-siriusxm-ink-exclusive-podcast-deal-for-what-now-with-trevor-noah/) - SiriusXM today announced a new agreement with Emmy Award-winning comedian, host, and bestselling author Trevor Noah, which brings his popular podcast “What Now?” to the industry-leading SiriusXM Podcast Network beginning July 1. Since launching in 2023, “What Now” has captivated audiences with Noah’s unique perspective on culture, current events, and the human experience, building on - [🎉 YAP Media Network Announcement - Almost 30 Signs to YAP Media](https://soundsprofitable.com/press-release/🎉-yap-media-network-announcement-almost-30-signs-to-yap-media/) - We’re thrilled to welcome Almost 30 to the YAP Media Network — the chart-topping, soul-nourishing, conversation-sparking podcast that’s captured the hearts (and minds) of millions. Hosted by LA-based best friends Krista Williams and Lindsey Simcik, Almost 30 is a genre-defining show at the intersection of wellness, self-development, and culture. With 800+ episodes, 120M+ downloads, and - [Koala Moon Hits 50 Million Listens: The British Bedtime Story Podcast Helping Families Worldwide Wind Down](https://soundsprofitable.com/press-release/koala-moon-hits-50-million-listens-the-british-bedtime-story-podcast-helping-families-worldwide-wind-down/) - Kids bedtime podcast from wellness brand Sleepiest reaches milestone, proving families crave calming alternatives to stimulating children's media. LEEDS, UK – June 13, 2025 – Koala Moon, the children's sleep podcast from wellness brand Sleepiest, has officially surpassed 50 million lifetime listens, establishing itself as one of the world's most popular kids podcasts. In just - [Industry Leaders Unite at Inaugural Health Podcast Summit to Set the Standards for Health Podcasting Excellence](https://soundsprofitable.com/press-release/industry-leaders-unite-at-inaugural-health-podcast-summit-to-set-the-standards-for-health-podcasting-excellence/) - Mission Based Media today announced the launch of Health Podcast Summit, a groundbreaking virtual event taking place October 1-2, 2025, to coincide with Health Literacy Month. This inaugural summit represents the first industry gathering exclusively focused on elevating standards of evidence-based health communication through podcasting. The two-day virtual summit comes at a pivotal moment when - [Mondo Metrics and Precise.AI Partner to Bring Verified Audience Intelligence to Creators, Podcasters, Athletes, and Media Publishers](https://soundsprofitable.com/press-release/mondo-metrics-and-precise-ai-partner-to-bring-verified-audience-intelligence-to-creators-podcasters-athletes-and-media-publishers/) - New York, NY – June 11, 2025 – Precise.ai, a leader in privacy-preserving data collaboration, and Mondo Metrics, a cross-platform media analytics provider trusted by Chicago Sports Network, Arizona Cardinals, Beautiful Destinations, Men in Blazers, and Bknown Agency, have announced a strategic partnership aimed at transforming how creators, athletes, publishers, and media companies understand and - [Podcast Advertising Achieves 86% Recall Rate Among Most Active Users and Breaks Gender Barriers, New Sounds Profitable Research Finds](https://soundsprofitable.com/press-release/podcast-advertising-achieves-86-recall-rate-among-most-active-users-and-breaks-gender-barriers-new-sounds-profitable-research-finds/) - The Advertising Landscape: Trust and Attention report from Sounds Profitable reveals effective reach for media buyers across platforms by exploring trust and attention rates. Key findings include: 80% of most active listeners trust the ads they hear on podcasts Podcast voices are trusted more than any form of traditional or social media Attentiveness to podcast - [Podscribe Releases Q2 2025 Performance Benchmark Report, Featuring First-Ever Global Audio Ad Metrics](https://soundsprofitable.com/press-release/podscribe-releases-q2-2025-performance-benchmark-report-featuring-first-ever-global-audio-ad-metrics/) - Podscribe, the leading attribution and analytics platform for audio advertising, has released its Q2 2025 Podscribe Performance Benchmark (PPB) Report—a comprehensive snapshot of how podcast and streaming audio ads are performing across audiences, formats, and geographies. This report draws on data from 67,000+ audio campaigns, 270+ advertisers, and over 20 billion impressions, offering industry benchmarks - [Former NFL Quarterback Johnny Manziel's GLORY DAZE Podcast Season 2 launches June 12th on Almost Friday Media](https://soundsprofitable.com/press-release/former-nfl-quarterback-johnny-manziels-glory-daze-podcast-season-2-launches-june-12th-on-almost-friday-media/) - WATCH AND LISTEN TO THE FIRST SEASON LOS ANGELES, CA - June 11, 2025 - Almost Friday Media, a leading digital studio and network producing comedy and sports content across all new media platforms, is proud to announce the launch of Glory Daze with Johnny Manziel’s second season Thursday, June 12. “It's about those pure - [Podscribe Industry Rankings June 2025: Crime Junkie, Spotify and BetterHelp takes #1 once again](https://soundsprofitable.com/press-release/podscribe-industry-rankings-june-2025-crime-junkie-spotify-and-betterhelp-takes-1-once-again/) - This month saw major shifts and standout performances across all categories. From high-impact shows and fast-growing publishers to major jumps in advertiser spend, the data reveals continued growth, cross-format strength, and changing campaign strategies. Podcast Show Highlights: Crime Junkie once again takes #1 in audio reach with ~8.3M listeners. Likewise, Rotten Mango is again at - [The Gulf Coast Sports and Entertainment Network announces partnership with the Locked On Podcast Network](https://soundsprofitable.com/press-release/the-gulf-coast-sports-and-entertainment-network-announces-partnership-with-the-locked-on-podcast-network/) - The Gulf Coast Sports and Entertainment Network (GCSEN) is proud to announce a first-of-its-kind media partnership with the Locked On Podcast Network, the nation’s leading daily local sports podcast network. Starting June 16th, this new partnership will bring daily, in-depth coverage of local professional and collegiate sports to fans across the Gulf Coast region. Shows - [Realm Board of Directors Appoints Sarah Van Mosel and Names Three Board Advisors to Support the Company's Rapid Growth](https://soundsprofitable.com/press-release/realm-board-of-directors-appoints-sarah-van-mosel-and-names-three-board-advisors-to-support-the-companys-rapid-growth/) - NEW YORK, June 12, 2025 - Realm, the podcast-first digital media network, today announced Sarah van Mosel (former SVP of Podcast Strategy at SiriusXM) as the newest member of its Board of Directors, alongside the appointment of Board Advisors Colin Anderson, Jody Avirgan, and Laura Mignott, all veterans of the podcast industry. These four innovators - [JAR Audio Names Libby Liburd’s MUVVAHOOD as Winner of 2025 Emerging Women in Podcasting Pilot Competition](https://soundsprofitable.com/press-release/jar-audio-names-libby-liburds-muvvahood-as-winner-of-2025-emerging-women-in-podcasting-pilot-competition/) - VANCOUVER, BC — JAR Audio is proud to announce that MUVVAHOOD, an original audio documentary by UK-based writer and performer Libby Liburd, has been selected as the winner of the 2025 Emerging Women in Podcasting Pilot Competition. Now in its third year, the competition celebrates bold, standout storytelling from women-identifying creators around the world. This - [Digital Audio showcases its full advertising power in an exclusive study by Audion and xpln.ai](https://soundsprofitable.com/press-release/digital-audio-showcases-its-full-advertising-power-in-an-exclusive-study-by-audion-and-xpln-ai/) - Paris, June 11th, 2025 In a context where digital audio is experiencing sustained growth momentum — with a +26% increase in advertising investments, according to the latest Observatoire de l’ePub — Audion, the leading digital audio player in France and Europe, unveils the results of an exclusive study conducted in partnership with xpln.ai, a specialist - [Introducing Goalhanger’s Greenroom: A new monthly masterclass series designed to open doors into podcasting.](https://soundsprofitable.com/press-release/introducing-goalhangers-greenroom-a-new-monthly-masterclass-series-designed-to-open-doors-into-podcasting/) - Goalhanger's Greenroom is a new monthly masterclass series from Goalhanger, hosted by Assistant Producer India Dunkley. Each session offers behind-the-scenes insights from the producers, editors, and commercial leads behind some of the world’s biggest podcasts. Sessions will be streamed live and free to watch, with a full programme rolling out over the coming months. First - [Wondery Announces New Investigative Podcast Liberty Lost, Exposing the Exploitation of Young Pregnant Women at America’s Most Powerful Christian University](https://soundsprofitable.com/press-release/wondery-announces-new-investigative-podcast-liberty-lost-exposing-the-exploitation-of-young-pregnant-women-at-americas-most-powerful-christian-university/) - Acclaimed journalist T. J. Raphael details the secretive maternity home on the campus of Liberty University, where vulnerable teen mothers feel pressured to surrender their babies in exchange for scholarships-- a shocking practice still happening today and shaping the future of the anti-abortion movement Liberty Lost debuts on Wondery+ June 9, and everywhere you get - [Case study: Launching a hit podcast for EuroMillions’ biggest draw in over a decade](https://soundsprofitable.com/press-release/case-study-launching-a-hit-podcast-for-euromillions-biggest-draw-in-over-a-decade/) - The brief For over two decades, EuroMillions has been defined by its record-breaking jackpots — with the biggest UK jackpot ever won sitting at a mammoth £195 million. But despite the potential for life-changing wins in every draw, unless the prize soared past £100 million, players weren’t always feeling the buzz. The issue wasn’t the - [QCODE and And That’s Why We Drink Launch Para Pods Network with Ladies & Tangents as Flagship Show](https://soundsprofitable.com/press-release/qcode-and-and-thats-why-we-drink-launch-para-pods-network-with-ladies-tangents-as-flagship-show/) - A New Podcast Network Built on Community, Collaboration, and Creators Supporting Creators LOS ANGELES, CA — [June 5, 2025] — QCODE, a leading premium content studio and podcast network, has partnered with the hit podcast And That’s Why We Drink to launch Para Pods Network—a new podcast network dedicated to celebrating and elevating creators across - [Audacy elevates Michael Biemolt to President of Digital Sales](https://soundsprofitable.com/press-release/audacy-elevates-michael-biemolt-to-president-of-digital-sales/) - Audacy today announced the elevation of Michael Biemolt to President of Digital Sales, a key move underscoring the company’s commitment to fueling its digital future. In this role, Biemolt will spearhead all national and local digital sales strategies, focusing on Audacy’s dedication to delivering innovative solutions and outcomes that matter for its partners. He will - [Michelle MiJung Kim & Asian American Futures Announce I Feel That Way Too, Launching June 10th](https://soundsprofitable.com/press-release/michelle-mijung-kim-asian-american-futures-announce-i-feel-that-way-too-launching-june-10th/) - (NY – Jun 3, 2025) FOR IMMEDIATE RELEASE – Author and host Michelle MiJung Kim and Asian American Futures announce I Feel That Way Too, a narrative interview podcast about messy questions from a queer Korean-American perspective. This new podcast launches June 10th, 2025. Upcoming episodes include: Episode 1: “Who Am I Without My Job?” - [Ad Marketplace Gumball Launches New Contextually Relevant 'Adaptive Ads' Powered by AI](https://soundsprofitable.com/press-release/ad-marketplace-gumball-launches-new-contextually-relevant-adaptive-ads-powered-by-ai/) - Los Angeles, CA – June 03, 2025 – Gumball, the award-winning advertising technology platform today announces ‘Adaptive Ads’, an AI-driven ad product that keeps listeners engaged by delivering unique, contextually relevant podcast ad reads for each episode. Adaptive Ads are available to run across inventory on Gumball along with Audioboom, Backyard Ventures and QCODE who have joined as early partners. The tech behind Adaptive Ads works by considering - [SCA supercharges LiSTNR leadership to drive audience and growth](https://soundsprofitable.com/press-release/sca-supercharges-listnr-leadership-to-drive-audience-and-growth/) - SCA has today announced a new leadership structure and several promotions for LiSTNR, marking a pivotal step in the platform’s evolution as Australia’s leading locally owned digital audio destination that has become a market favourite for advertisers – underpinned by powerful first-party data capabilities. SCA has ambitiously invested in LiSTNR since its launch in 2021. - [Kast Media Emerges from Chapter 11 Restructuring with 85% Support](https://soundsprofitable.com/press-release/kast-media-emerges-from-chapter-11-restructuring-with-85-support/) - Kast is pleased to announce the confirmation of its Chapter 11 plan of restructuring. The plan was confirmed with overwhelming support, with approximately 85% approval by both claim value and number of creditors voting in favor. “This marks a major milestone for Kast,” said Colin Thomson, founder of Kast Media. “We walked through a challenging - [Headgum Premieres “Landlines,” the First-Ever Podcast from Allison Williams, Created with Her Lifelong Best Friends Hope Kremer and Jaymie Oppenheim](https://soundsprofitable.com/press-release/headgum-premieres-landlines-the-first-ever-podcast-from-allison-williams-created-with-her-lifelong-best-friends-hope-kremer-and-jaymie-oppenheim/) - Headgum, the comedy podcast network behind shows such as, Handsome, We’re Here to Help with Jake Johnson and Gareth Reynolds, Senses Working Overtime with David Cross, Dead Eyes, and Newcomers with Lauren Lapkus & Nicole Byer, announces that Allison Williams, most well-known for her starring turn as ‘Marnie’ in HBO’s Emmy and Golden Globe award - [8 Kids Podcasts Launch Listening Challenge to Turn Up the Volume on Summer Fun](https://soundsprofitable.com/press-release/8-kids-podcasts-launch-listening-challenge-to-turn-up-the-volume-on-summer-fun/) - This summer, eight standout kids podcasts are joining forces to invite young listeners on a screen-free adventure with the launch of the Summer Listening Challenge, a fresh take on classic library summer reading programs. Like their literary counterparts, the challenge encourages kids to stay curious and engaged all summer long—but this time, with their ears. - [BBC Sounds and Crossed Wires podcast festival strike major partnership to program extensive free Fringe line-up](https://soundsprofitable.com/press-release/bbc-sounds-and-crossed-wires-podcast-festival-strike-major-partnership-to-program-extensive-free-fringe-line-up/) - BBC Sounds and Audible have joined forces with Crossed Wires, the UK’s biggest podcast festival, taking place in Sheffield between 4th-6th July 2025. All weekend, fans will be able to attend special live shows featuring some of the BBC’s most popular podcasts and radio programmes, including Football Daily, Newscast and Evil Genius with Russell Kane – all of which will - [Acast Launches Smart Recommendations: AI-Powered Podcast Ad Planning](https://soundsprofitable.com/press-release/acast-launches-smart-recommendations-ai-powered-podcast-ad-planning/) - Acast, the world’s largest independent podcast company, today announces the launch of Smart Recommendations — an AI search engine that allows advertisers to find their perfect podcast audiences in seconds, simply by describing who they want to reach. Its aim is to supercharge how podcast advertising is bought and sold, making campaign planning faster, smarter - [Maximize Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight](https://soundsprofitable.com/press-release/maximize-reach-privacy-for-podcast-mobile-audio-advertising-with-adtonos-numbereight/) - In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio. This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across all devices, with NumberEight's state-of-the-art ID-less audience solutions. The partnership enables advertisers to execute - [New LiSTNR documentary podcast exposes shocking truths about Australia's fertility industry](https://soundsprofitable.com/press-release/new-listnr-documentary-podcast-exposes-shocking-truths-about-australias-fertility-industry/) - What lengths would you go to have a child? Would you be comfortable finding sperm on Facebook? How would you feel finding out you might have 700 siblings? The latest season of the award-winning Secrets We Keep podcast, By Any Means, dives into the ‘wild west’ of the fertility industry, unpacking the ethical dilemmas and personal stories - [COURIER Newsroom Launches How Is This Better?, A New Series Hosted by Writer and Creator Akilah Hughes](https://soundsprofitable.com/press-release/courier-newsroom-launches-how-is-this-better-a-new-series-hosted-by-writer-and-creator-akilah-hughes/) - May 22, 2025 - Today, COURIER, the fastest-growing progressive news network in the United States, announced their brand-new series, “How Is This Better?” hosted by writer, creator, and podcast host, Akilah Hughes. The series will feature weekly 25 to 30-minute videos covering everything from politics and culture to tech and late-stage capitalism. Despite Donald Trump’s - [Quill Announces Winners of the 2025 Quill Podcast Awards](https://soundsprofitable.com/press-release/quill-announces-winners-of-the-2025-quill-podcast-awards/) - Quill Announces Winners of the 2025 Quill Podcast Awards Chicago, IL – After thousands of nominations, votes, and a final judging round led by industry leaders, Quill, a podcast agency specializing in branded podcasts, is proud to announce the official winners of the 2025 Quill Podcast Awards. Now in its fifth year, the Quill Podcast - [Podsqueeze Launches New AI Clip Generator](https://soundsprofitable.com/press-release/podsqueeze-launches-new-ai-clip-generator/) - Lisbon, Portugal – May 27, 2025 – Podsqueeze, the bootstrapped Portuguese company focused exclusively on serving the podcasting industry, has just launched its new AI Clip Generator, designed to help podcasters instantly identify and repurpose the most engaging moments from their episodes. The new tool uses AI to automatically detect 5 to 10 top-performing - [BBC Studios Audio strengthens leadership with senior editorial and commercial hires](https://soundsprofitable.com/press-release/bbc-studios-audio-strengthens-leadership-with-senior-editorial-and-commercial-hires/) - Lydia Shamah steps into the role of Creative Director of Drama, where she will lead the drama content strategy and develop new creative partnerships. Shamah’s background includes key roles at Realm and Audible working on acclaimed projects such as Orphan Black: The Next Chapter, Slayers: A Buffyverse Story and partnerships with the likes of DC, - [Lolita Lempicka choisit l’audio digital avec Place to Be Media et Audion](https://soundsprofitable.com/press-release/lolita-lempicka-choisit-laudio-digital-avec-place-to-be-media-et-audion/) - Dans le cadre de sa stratégie d’ouverture à une nouvelle génération de consommatrices, la maison de parfum Lolita Lempicka a lancé une campagne audio digitale immersive du 28 avril au 19 mai 2025, en collaboration avec l’agence média Place to Be Media et Audion, expert en audio digital. Avec l’ambition de renforcer sa notoriété auprès - [Shopify tops Q1/25 podcast ad spend in Australia](https://soundsprofitable.com/press-release/shopify-tops-q1-25-podcast-ad-spend-in-australia/) - ARN’s iHeart and Magellan AI have released the top 15 brands advertising on Australian podcasts for the first quarter of 2025, with Shopify leading the pack as the highest investor in podcast advertising this quarter. The report for Q1 also found that podcast advertising grew throughout the quarter, with March seeing the most significant spend - [Triton Digital Releases the April 2025 U.S. Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-releases-the-april-2025-u-s-podcast-ranker/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its April 2025 reporting period (March 31, 2025 – April 27, 2025), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service. This month we’re pleased to welcome the BBC to our - [Podimo Appoints Georgia Brown as Chief Content Officer](https://soundsprofitable.com/press-release/podimo-appoints-georgia-brown-as-chief-content-officer/) - Brown will lead Podimo’s creative evolution into a multi–platform global media company, including expansion into English language content. Copenhagen, 22. May, 2025 - Leading podcast subscription platform Podimo has appointed Georgia Brown as Chief Content Officer. In this global leadership role, Brown will spearhead the company’s end-to-end content strategy across its subscription platform and newly - [The shortlists have been announced for this year’s International Women's Podcast Awards!](https://soundsprofitable.com/press-release/the-shortlists-have-been-announced-for-this-years-international-womens-podcast-awards/) - The nominees for this year’s International Women's Podcast Awards have been announced today, with a full list of the nominees across all 10 categories available here. The 2025 IWPAs received entries from a record number of countries - 35 this time! - showing that the international reach of both podcasting as a medium and the - [Podimo opens the doors: New free listening experience in Germany to welcome more listeners and creators](https://soundsprofitable.com/press-release/podimo-opens-the-doors-new-free-listening-experience-in-germany-to-welcome-more-listeners-and-creators/) - Lowering the barrier for new listeners and growing long-term creator monetization, this new offering supports Podimo’s evolution beyond subscription-only growth. Berlin [22 May 2025] – Podimo, the European podcast and audiobook subscription service, introduces a new free listening experience in Germany—a curated offering designed to lower the barrier for new listeners, help creators expand their - [Guestimators enters Season Four with membership and live event](https://soundsprofitable.com/press-release/guestimators-enters-season-four-with-membership-and-live-event/) - Interactive quiz and podcast Guestimators has returned for Season Four with a new membership product and live event at the Cheerful Earful Comedy Festival. Produced by Lock It In Studio and presented by Andy Bush – the voice of Hometime for more than two million weekly listeners on Absolute Radio – Guestimators sees the British - [BetterHelp launches first podcast, “Mind If We Talk?”, in partnership with Acast Creative Studios](https://soundsprofitable.com/press-release/betterhelp-launches-first-podcast-mind-if-we-talk-in-partnership-with-acast-creative-studios/) - Acast Creative Studios, the newly launched branded content division of Acast, today unveils its first original production: Mind If We Talk?, an eight-part podcast developed in partnership with BetterHelp, the world’s largest online therapy platform. The series explores candid conversations around mental health, aiming to break stigma and encourage open dialogue. Mind If We Talk? - [Podscribe Expands Campaign Coverage with Social Airchecks, Attribution Profiles, and Publisher Visibility Controls](https://soundsprofitable.com/press-release/podscribe-expands-campaign-coverage-with-social-airchecks-attribution-profiles-and-publisher-visibility-controls/) - Podscribe, the leading attribution and analytics platform for audio advertising, announced the launch of three new features designed to give users more control and clarity over how campaigns are tracked and shared. 1. Social Airchecks Across Instagram, TikTok, and X Campaigns don’t just live in podcasts anymore. Now, Podscribe can detect and log social media - [PodX Group to release co-production and formatadaptation, showcasing group-synergies](https://soundsprofitable.com/press-release/podx-group-to-release-co-production-and-formatadaptation-showcasing-group-synergies/) - PodX Group to release co-production and format adaptation, showcasing group-synergies Stockholm, May 20th, 2025 – PodX Group, the leading international podcast group, proudly announces its plans of releasing two groundbreaking podcasts, a co-production and an adaptation, marking a milestone in the company’s push for group collaboration. This marks a major step in PodX’s mission to - [Frequency taps Russell Weissman to lead operations for Premium Publisher Network (PPN)](https://soundsprofitable.com/press-release/frequency-taps-russell-weissman-to-lead-operations-for-premium-publisher-network-ppn/) - New York, NY – May 20, 2025 — Frequency, a leading SaaS platform powering workflow automation and ad monetization for podcasting, announces the addition of Russell Weissman as a strategic consultant. Weissman will lead operations for its Premium Publisher Network (PPN), a fast-growing initiative that enables publishers to monetize curated podcast inventory across leading creator - [SoundStack Expands Global CDN Infrastructure for Podcast Distribution with New Edge Compute Capabilities](https://soundsprofitable.com/press-release/soundstack-expands-global-cdn-infrastructure-for-podcast-distribution-with-new-edge-compute-capabilities/) - Podcast Hosting Platforms Can Provide More Efficient Audio Delivery Worldwide Including New Points of Presence in London and Sydney LONDON, UK – May 20, 2025 – SoundStack, the independent, full-stack technology company for digital audio, today announced an expansion of its global content delivery network (CDN). Rooted in edge-computing capabilities to deliver, process, and measure - [Sundaze PR Appoints Former Acast Exec as COO and Sharpens Focus on Creator Tech Sector](https://soundsprofitable.com/press-release/sundaze-pr-appoints-former-acast-exec-as-coo-and-sharpens-focus-on-creator-tech-sector/) - Led by Sarah Jackson and Molly DeMellier, the agency cements its position as a trusted partner for US brands building the creator economy Sundaze PR, the transatlantic public relations agency founded by Sarah Jackson, has appointed Molly DeMellier as Chief Operating Officer. Sharpening Sundaze’s focus on representing technology brands powering the creator economy, Jackson will - [Flightpath Launches Groundbreaking Predictive Video Suite Tomorrow at The Podcast Show London](https://soundsprofitable.com/press-release/flightpath-launches-groundbreaking-predictive-video-suite-tomorrow-at-the-podcast-show-london/) - Flightpath, the leading predictive analytics platform for on-demand media, has officially launched its new predictive video suite - an intelligent forecasting solution designed to give new insights into YouTube content performance. Debuting live tomorrow at The Podcast Show London, May 21st, the upgraded platform introduces a powerful set of tools built for creators and publishers - [Even more audio power: ProSiebenSat.1 acquires majority stake in Studio Bummens and expands its podcast production business](https://soundsprofitable.com/press-release/even-more-audio-power-prosiebensat-1-acquires-majority-stake-in-studio-bummens-and-expands-its-podcast-production-business/) - Two leading industry players are joining forces: ProSiebenSat.1 is acquiring a majority stake in Berlin-based podcast publisher Studio Bummens, setting another strategic milestone in strengthening its position in the fast-growing podcast business. With this step, the media group is further expanding the podcast production business of its in-house podcast unit Seven.One Audio and ensuring an - [Disctopia Acquires Wavve to Boost Podcasting & Digital Media Growth](https://soundsprofitable.com/press-release/disctopia-acquires-wavve-to-boost-podcasting-digital-media-growth/) - Disctopia, a leading podcast hosting and streaming platform, has acquired Wavve, the widely recognized tool that transforms audio into social media-ready videos. This strategic acquisition strengthens Disctopia’s commitment to empowering podcasters and content creators with innovative marketing tools to grow their audiences and maximize revenue. With Wavve’s advanced audiogram and video features, Disctopia users will - [Adelicious Grows Sales Team Following Strong Start to 2025](https://soundsprofitable.com/press-release/adelicious-grows-sales-team-following-strong-start-to-2025/) - Adelicious has strengthened its commercial team with two new senior hires, appointing Liam Robinson and Antonia Digby as Agency Sales Directors to help lead the growing sales division of the UK’s leading independent podcast hosting platform. Liam Robinson joins Adelicious with over a decade of experience in advertising sales, including nearly five years specialising in - [Headliner Launches TL;DL (Beta), Blending AI with Real Podcast Clips](https://soundsprofitable.com/press-release/headliner-launches-tldl-beta-blending-ai-with-real-podcast-clips/) - Headliner launches TL;DL (Beta), a new tool for podcast listenership that blends clips from your favorite shows with AI-host insights for a unique, personalized audio experience. TL;DL, standing for ‘Too Long, Didn’t Listen,’ is designed to combat the #1 reason people skip or don’t listen to podcasts — not enough time. Built for flexibility and - [The Podcast Academy celebrate two new international awards at The Podcast Show London on May 21](https://soundsprofitable.com/press-release/the-podcast-academy-celebrate-two-new-international-awards-at-the-podcast-show-london-on-may-21/) - The Podcast Academy, the leading professional organization dedicated to the podcasting community, announced today the introduction of two new international honors: the International Impact Award–which recognizes a podcast or individual based outside of the United States whose work has had a significant, positive effect on its listeners and the global podcasting; and the International Governor’s Award–which recognizes - [Podcast Tech Startup Listener.com Launches to Solve Fragmented Analytics](https://soundsprofitable.com/press-release/podcast-tech-startup-listener-com-launches-to-solve-fragmented-analytics/) - Podcast Tech Startup Listener.com Launches to Solve Fragmented Analytics New platform leverages AI to unify podcasting’s fragmented analytics into a centralized data hub for creators, agencies, and networks. Los Angeles, California — May 19th, 2025 — Listener.com, a new podcast tech platform helping creators and networks turn scattered data into clear, sponsorship-ready insights, officially launched - [Northflow Unveils New Suite of Tools to Supercharge Podcast Production Workflows](https://soundsprofitable.com/press-release/northflow-unveils-new-suite-of-tools-to-supercharge-podcast-production-workflows/) - Integrated Calendars, AI Tools, and Content Automation Eliminate Tech Stack Chaos Innovative new features eliminate tech stack chaos and give creators their time—and sanity—back. May 7, 2025 — Dallas, TX — Northflow, the fast-rising podcast and content production platform built by creators for creators, has officially rolled out a major feature release designed to redefine - [AI in Content Creation 2025, a new report from Wondercraft, reveals that over 80% of creators are now using AI in their workflows—nearly 40% from start to finish.](https://soundsprofitable.com/press-release/ai-in-content-creation-2025-a-new-report-from-wondercraft-reveals-that-over-80-of-creators-are-now-using-ai-in-their-workflows-nearly-40-from-start-to-finish/) - Key insights include: Women are slightly more likely than men to fully adopt AI in their creative process Only 42% of under-25s use AI end-to-end—far less than reported by older respondents 100% of HR, L&D, and Internal Comms professionals reported using AI Wondercraft, the AI Audio Studio, today released its first AI in Content - [Audion launches Pathway - a route to programmatic podcast monetisation](https://soundsprofitable.com/press-release/audion-launches-pathway-a-route-to-programmatic-podcast-monetisation/) - Digital audio advertising specialist Audion has launched Pathway to support and accelerate the growth of programmatic media trading in podcast advertising; the new initiative is embedded into its Audion360 technology suite developed for podcasters, publishers, and professional content creators. The first tangible development of this capability is a next-generation connector; integrated into podcasters’ Content Management - [TED Partners with Magellan AI to Measure Listener Engagement](https://soundsprofitable.com/press-release/ted-partners-with-magellan-ai-to-measure-listener-engagement/) - TED Audio Collective, the podcast network from TED featuring shows like TED Talks Daily and WorkLife with Adam Grant, has partnered with Magellan AI, a leader in podcast advertising measurement and intelligence. TED will tap Magellan AI’s attribution tools to better understand how listeners discover and engage with shows across its network. Magellan AI’s pod-to-pod - [Libsyn hires Andy Wright as VP of Technology](https://soundsprofitable.com/press-release/libsyn-hires-andy-wright-as-vp-of-technology/) - Effective immediately, Libsyn today announced the appointment of Andy Wright as Vice President of Technology, underscoring its commitment to advancing podcasting through cutting-edge solutions and empowering the next generation of creators. In this role, Andy will lead Libsyn’s technology strategy and innovation roadmap, guiding the evolution of its integrated platform for creators and advertisers. He - [Industry Rankings May 2025: Big Moves from Crime Junkie, Audioboom, and Uber Eats](https://soundsprofitable.com/press-release/industry-rankings-may-2025-big-moves-from-crime-junkie-audioboom-and-uber-eats/) - The latest podcast, publisher, and, for the first time, advertiser rankings are in for May 2025. These rankers highlight a month of bold shakeups and standout movement across the board. From top-performing shows and rising publishers to surging ad spenders, the numbers reflect ongoing momentum, multi-format dominance, and evolving advertiser strategies. Podcast Show Highlights: Crime - [Flightpath Selected by Impressions.fm to Power Predictive Analytics Across Their Podcast Portfolio](https://soundsprofitable.com/press-release/flightpath-selected-by-impressions-fm-to-power-predictive-analytics-across-their-podcast-portfolio/) - Flightpath, the leading predictive analytics platform for on-demand media, is proud to announce its newest partnership with Impressions.fm, a fast-growing podcast network known for its curated, creator-first approach to monetization. By leveraging Flightpath’s advanced forecasting and campaign performance tools, Impressions.fm is now equipped to scale its operations, improve sales accuracy, and unlock new revenue opportunities - [Buzzsprout Streamlines Premium Podcasting](https://soundsprofitable.com/press-release/buzzsprout-streamlines-premium-podcasting/) - JACKSONVILLE, FL, USA — Buzzsprout Subscriptions now includes new tools that make it easier to offer premium content. Podcasters can upload episodes, choose listener perks, and manage everything in one place, without extra steps or duplicated work. With Buzzsprout Subscriptions, podcasters can offer: Bonus episodes listeners won’t find anywhere else Ad-free listening without interruptions - [NumberEight and Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands](https://soundsprofitable.com/press-release/numbereight-and-odeeo-partner-to-enhance-in-game-audio-advertising-with-advanced-audience-targeting-for-brands/) - NumberEight, a global leader in privacy-first, ID-less data solutions, today announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for advertisers to reach incremental, highly engaged gaming audiences with greater precision, at scale, and without relying on - [New website and Megaphone Integration at LiveRead](https://soundsprofitable.com/press-release/new-website-and-megaphone-integration-at-liveread/) - Today we’re thrilled to share two new and exciting developments from the world of LiveRead. #1 – We have a new website! While our old website was functional it failed to inform prospective customers about all of the features and capabilities of LiveRead. By contrast, our new website clearly articulates our value props for both - [Podscribe Launches Spotify Video Modeling and New Custom Reporting Controls](https://soundsprofitable.com/press-release/podscribe-launches-spotify-video-modeling-and-new-custom-reporting-controls/) - Podscribe, the leading platform for audio measurement, verification and intelligence, today announced two new product updates: Spotify Video performance modeling and flexible reporting controls. Together, these features expand Podscribe’s ability to deliver comprehensive cross-platform insights and streamline campaign reporting for publishers, advertisers, and agencies. Spotify Video Performance Modeling As video becomes a growing part of - [Wondery announces first podcast distribution and monetization deals in Germany](https://soundsprofitable.com/press-release/wondery-announces-first-podcast-distribution-and-monetization-deals-in-germany/) - Wondery today announces it has closed its first podcast distribution and ad-sales representation deals in Germany for two popular podcasts across genres, 50+2 - The Football Podcast with Nico & Niklas and Zum Scheitern Verurteilt. Weekly sports podcast 50+2 – The Football Podcast with Nico & Niklas was the first to join the Wondery network in Germany. - [Enhanced Video Podcast Metrics – including Video’s Overall Share of Consumption – Are Coming in The Canadian Podcast Listener 2025](https://soundsprofitable.com/press-release/enhanced-video-podcast-metrics-including-videos-overall-share-of-consumption-are-coming-in-the-canadian-podcast-listener-2025/) - May 6, 2025 – Leading audio-focused research firm Signal Hill Insights and Ulster Media announce expanded video podcast metrics will be added to The Canadian Podcast Listener 2025, the only full-census landscape survey of podcast consumption in Canada. This year’s nationally representative report will break out actual audio and video consumption among genres, top podcasts, - [Northern Exposure Rewatch Podcast: Northern Disclosure Launches with Co-Stars Rob Morrow and Janine Turner](https://soundsprofitable.com/press-release/northern-exposure-rewatch-podcast-northern-disclosure-launches-with-co-stars-rob-morrow-and-janine-turner/) - Northern Exposure fans, old and new, are in for a special treat! Rob Morrow and Janine Turner reunite for Northern Disclosure, a rewatch podcast of the Golden Globe and Emmy-winning TV series Northern Exposure, in partnership with Evergreen Podcasts. The video podcast is honest, fun, and filled with insightful behind-the-scenes banter delivered with the same - [Angela Scanlon and Vicky Pattison's New Get A Grip Podcast Teams Up with Acast for Advertising and Distribution](https://soundsprofitable.com/press-release/angela-scanlon-and-vicky-pattisons-new-get-a-grip-podcast-teams-up-with-acast-for-advertising-and-distribution/) - Angela Scanlon and Vicky Pattison's New Get A Grip Podcast Teams Up with Acast for Advertising and Distribution Podcast from Audio Always to leverage Acast's global marketplace for revenue and growth across audio and video London, Wednesday 7th May 2025: Acast, the world's largest independent podcast company, is partnering with leading UK independent audio production - [Flightpath to Unveil Predictive Analytics for Video at The Podcast Show London](https://soundsprofitable.com/press-release/flightpath-to-unveil-predictive-analytics-for-video-at-the-podcast-show-london/) - Get ready to see YouTube through a whole new lens. On May 21 at The Podcast Show London, Flightpath will unveil the next evolution of predictive analytics - one that doesn’t just forecast plays, but captures the pulse of virality itself. Something big is coming. Stay tuned. Flightpath, the industry’s premier predictive analytics platform for - [Wellness Powerhouse Mari Llewellyn and Michaela Phillips Launch Pursuit Network, A Media Company Built for Modern Talent](https://soundsprofitable.com/press-release/wellness-powerhouse-mari-llewellyn-and-michaela-phillips-launch-pursuit-network-a-media-company-built-for-modern-talent/) - LOS ANGELES, CA (May 1, 2025) — Wellness empire leader, entrepreneur, podcast host, and Bloom Nutrition founder Mari Llewellyn has officially launched Pursuit Network, a new female-founded, creator-first media company created in partnership with digital strategist, producer, and podcasting expert Michaela Phillips. The move marks a significant pivot for Llewellyn, who is exiting Dear Media - [Forever Dog Productions Announces Three Strategic Hires Across Business, Operations, and Production](https://soundsprofitable.com/press-release/forever-dog-productions-announces-three-strategic-hires-across-business-operations-and-production/) - Forever Dog Productions has made three key hires to accelerate its growth as a vertically-integrated new media studio. Kristin Myers, formerly a Director of Business Development at Stitcher (a SiriusXM company) and Senior Executive in the Audio Department at United Talent Agency, was appointed as Forever Dog’s Head of Business Development; Oscar Guido, previously the - [Zeno Media Appoints Rodrigo Tigre as Director of Podcast Strategy](https://soundsprofitable.com/press-release/zeno-media-appoints-rodrigo-tigre-as-director-of-podcast-strategy/) - New York, New York – May 5, 2025 – Zeno Media, a leading provider of online audio streaming and podcasting solutions, with a particular focus on serving diaspora communities worldwide, today announced the appointment of Rodrigo Tigre as its new Director of Podcast Strategy. An entrepreneur with over 30 years of experience in digital advertising - [Fearlessly Independent Journalist Tara Palmeri Launches Own Podcast](https://soundsprofitable.com/press-release/fearlessly-independent-journalist-tara-palmeri-launches-own-podcast/) - Fearlessly Independent Journalist Tara Palmeri Launches Own Podcast She’s known for being feared and fearless in Washington. Now Tara Palmeri is bringing that reputation to your favorite podcast app with the launch of The Tara Palmeri Show. Palmeri has covered politics and policy for fifteen years, reporting for ABC News, Politico, the New York Post, - [CNN Audio Launches New Narrative Podcast Series The Account from CNN](https://soundsprofitable.com/press-release/cnn-audio-launches-new-narrative-podcast-series-the-account-from-cnn/) - CNN Audio announced today the launch of their latest podcast offering, The Account from CNN. The Account is CNN’s new home for powerful, narrative-driven audio storytelling. The series will be made up of multi-episode seasons featuring in-depth reporting from the network’s unparalleled roster of global journalists as they immerse listeners in dynamic news stories. “We are - [Veritonic Enhances Creative Measurement Solution with Streamlined Setup and In-Platform Collaboration](https://soundsprofitable.com/press-release/veritonic-enhances-creative-measurement-solution-with-streamlined-setup-and-in-platform-collaboration/) - NEW YORK — April 30, 2025 — Veritonic, the industry’s comprehensive audio analytics and research platform, today announced an array of enhancements to its Creative Measurement solution. The enhancements are designed to simplify the setup process and strengthen team collaboration, offering users a robust, end-to-end experience in audio asset testing and optimization. The new capabilities - [Final Call to Enter the 2025 JAR Audio Emerging Women in Podcasting Pilot Competition](https://soundsprofitable.com/press-release/final-call-to-enter-the-2025-jar-audio-emerging-women-in-podcasting-pilot-competition/) - April 30 is the final day to enter the 2025 JAR Audio Emerging Women in Podcasting Pilot Competition — our initiative supporting emerging women creators in audio. One winner will receive a fully produced pilot episode, plus strategic support to bring their podcast vision to life. Entries close midnight Pacific Time on April 29th. Full - [IAB UK: podcast ad market grows 8% in the UK; video grows 20%](https://soundsprofitable.com/press-release/iab-uk-podcast-ad-market-grows-8-in-the-uk-video-grows-20/) - The UK’s digital ad market surpassed £35bn in spend last year, growing by 13% - a far faster rate than overall GDP which stood at 1.1% - according to IAB UK’s latest Digital Adspend report, conducted with MediaSense. The data shows that advertisers doubled down on the content-rich possibilities offered by video display ads - - [SoundCast and Basis Technologies Forge Strategic Partnership to Elevate Global Audio Advertising](https://soundsprofitable.com/press-release/soundcast-and-basis-technologies-forge-strategic-partnership-to-elevate-global-audio-advertising/) - Paris, France, and Chicago, USA – 04.29.2025 SoundCast, the Paris-based independent audio sell-side platform (SSP), and Basis Technologies, the industry’s advertising automation platform, are proud to announce a new strategic partnership. This collaboration is designed to enhance revenue opportunities for audio publishers and provide advertisers with premium, brand-safe audio inventory at scale across the globe. - [Headliner Launches ‘Most Replayed' Providing a Proven Path to Clip Creation](https://soundsprofitable.com/press-release/headliner-launches-most-replayed-providing-a-proven-path-to-clip-creation/) - Headliner launches 'Most Replayed.' A new tool for video clip creation that leverages YouTube's most replayed video data. Headliner continues to expand its video toolkit with the launch of Most Replayed, a powerful new tool for YouTube video distillation and repurposing. Most Replayed provides a data-backed way to clip and create YouTube Shorts and video - [Tickets are now available for this year’s International Women’s Podcast Awards!](https://soundsprofitable.com/press-release/tickets-are-now-available-for-this-years-international-womens-podcast-awards/) - The team at Everybody Media are working hard behind the scenes and are pleased to announce that tickets for this year’s International Women’s Podcast Awards are now available, for the in-person event in London and this year we are excited to announce our new venue at the BBC Radio Theatre! Now in its 5th year, - [Podscribe Unveils New Tools for Smarter Campaign Reporting and Attribution](https://soundsprofitable.com/press-release/podscribe-unveils-new-tools-for-smarter-campaign-reporting-and-attribution/) - Podscribe, the leading platform for attribution, incrementality, and verification across podcast and streaming advertising, today announced the launch of three new features designed to help advertisers, agencies, and publishers automate reporting, gain more granular insights, and streamline their campaign workflows. These updates expand Podscribe’s dashboard capabilities, giving users more control, visibility, and flexibility in how - [RedCircle Partners With Magellan AI for Deeper Intelligence and Measurement Capabilities](https://soundsprofitable.com/press-release/redcircle-partners-with-magellan-ai-for-deeper-intelligence-and-measurement-capabilities/) - RedCircle, a trusted podcast advertising platform, has partnered with Magellan AI, an industry leader in advertising intelligence and attribution. The collaboration expands RedCircle's analytics capabilities with competitive intelligence, ad verification, and performance measurement across client campaigns. With access to Magellan AI’s dataset, RedCircle can now track podcast and YouTube ad activity across the US. Competitive - [BBC Studios announces partnership with The Podcast Exchange to represent BBC podcasts to advertising market in Canada](https://soundsprofitable.com/press-release/bbc-studios-announces-partnership-with-the-podcast-exchange-to-represent-bbc-podcasts-to-advertising-market-in-canada/) - New York, NY – April 24, 2025 – BBC Studios, producer and global distributor of innovative and world-class audio content from the BBC, today announced a deal with The Podcast Exchange (TPX) that will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada, providing brands and agencies with seamless access - [Australia's most successful podcast and radio duo Hamish and Andy sign early long-term extension with LiSTNR](https://soundsprofitable.com/press-release/australias-most-successful-podcast-and-radio-duo-hamish-and-andy-sign-early-long-term-extension-with-listnr/) - Hamish & Andy, Australia’s most successful podcast and radio duo, have signed an early long-term extension with Southern Cross Austereo (SCA) ensuring their hit Hamish & Andy podcast remains an exclusive to the LiSTNR audience network for years to come. Hamish & Andy share a 25-year history with SCA, spanning both radio and podcasting, with - [PodcastOne and Vanderpump Rules Star Tom Schwartz Launch Detox Retox Podcast in Exclusive Multiyear Deal](https://soundsprofitable.com/press-release/podcastone-and-vanderpump-rules-star-tom-schwartz-launch-detox-retox-podcast-in-exclusive-multiyear-deal/) - PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today the launch of new weekly podcasts from reality star Tom Schwartz, popular YouTuber Toni Bryanne, content creators Becca Bastos and Tucker Reynolds, and the acquisition of Mint Arrow Messages from blogger and content creator Corinne Stokoe. Exclusive to PodcastOne, these podcasts additions bring PodcastOne’s network - [PodcastOne Selects Flightpath to Power Predictive Analytics and Unlock Cross-Platform Revenue Growth](https://soundsprofitable.com/press-release/podcastone-selects-flightpath-to-power-predictive-analytics-and-unlock-cross-platform-revenue-growth/) - Flightpath, the leading predictive analytics and inventory intelligence platform for the audio industry, is proud to announce its newest partnership with PodcastOne, one of the largest podcast networks and a subsidiary of LiveOne. Through this collaboration, Flightpath will support PodcastOne’s 2025 growth strategy by delivering real-time inventory forecasting, unified revenue insights, and data transparency across - [Barometer teams up with Speechmatics to drive accuracy and inclusion in podcast intelligence](https://soundsprofitable.com/press-release/barometer-teams-up-with-speechmatics-to-drive-accuracy-and-inclusion-in-podcast-intelligence/) - A strategic partnership focused on accuracy and inclusion Today we are thrilled to announce that Barometer has selected Speechmatics as its official speech technology partner. Barometer, a leading omnichannel AI-powered contextual engine with best-in-class, brand suitability, and contextual targeting solutions, has teamed up with Speechmatics, a global leader in speech technology, to help unlock the - [BBC Studios partners with Audacia to represent BBC podcasts in Asia](https://soundsprofitable.com/press-release/bbc-studios-partners-with-audacia-to-represent-bbc-podcasts-in-asia/) - BBC Studios and Audacia have signed a new deal, beginning this month and including hundreds of hours of premium BBC podcasts in Asia. Audacia, the global audio advertising marketplace, will now serve advertisers across Singapore, Malaysia, Indonesia, Philippines, Thailand, South Korea and Vietnam. The BBC’s place in audio provision is unmatched across the world as - [Triton Digital Releases the March 2025 U.S. Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-releases-the-march-2025-u-s-podcast-ranker/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its March 2025 reporting period (March 3, 2025 – March 30, 2025), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service. iHeart Audience Network earned the #1 spot again on the - [Podcast and Publisher Rankings: April 2025 – Big Names Hold Strong, New Shows Climb](https://soundsprofitable.com/press-release/podcast-and-publisher-rankings-april-2025-big-names-hold-strong-new-shows-climb/) - The latest podcast and publisher rankings are in for April 2025, revealing strong performances from established shows and notable growth among rising voices. From standout audience numbers to record-breaking downloads, here’s a quick look at the biggest moves this month. Podcast Show Highlights: The Joe Rogan Experience and Crime Junkie top the charts in audio - [Live Video Is Coming Soon to Patreon](https://soundsprofitable.com/press-release/live-video-is-coming-soon-to-patreon/) - We’re unveiling a direct-to-fan live video feature that allows creators to earn more income, deepen fan relationships, and grow their communities— all while maintaining ownership of their audience. Big news: live streaming is coming soon to Patreon. Starting this week, select creators will get early access to test our new native live streaming feature, with - [AdLarge Adds Lisa Waks to Leadership Team as EVP, Business Development and Partnerships for AdLarge & the fwd. network](https://soundsprofitable.com/press-release/adlarge-adds-lisa-waks-to-leadership-team-as-evp-business-development-and-partnerships-for-adlarge-the-fwd-network/) - AdLarge and the fwd. network proudly announce the addition of Lisa Waks to the leadership team as Executive Vice President of Business Development and Partnerships. In this role, Waks will be leading the business development team in strategic digital partnerships and expand opportunities for the company and creators across the fwd. network’s rapidly growing portfolio - [Headliner 7th Birthday from Audiograms to Video Podcasting & Beyond!](https://soundsprofitable.com/press-release/headliner-7th-birthday-from-audiograms-to-video-podcasting-beyond/) - IT’S OUR BIRTHDAY!!! And we’re only a little excited…Anyways, this time of year, Headliner likes to take a second to reflect on everything we’ve accomplished together. After all, podcasting is hard work – we all deserve a pat on the back. So, let’s keep this intro short n’ sweet and get to it! What we’ve - [Acast Expands Sports Offering via Exclusive Global Podcast Deal with The Athletic](https://soundsprofitable.com/press-release/acast-expands-sports-offering-via-exclusive-global-podcast-deal-with-the-athletic/) - Acast to monetize The Athletic’s premium podcast network across audio and video Acast, the world’s largest independent podcast company, today announces a joint sales representation partnership with The Athletic, a New York Times company with a staff of more than 500 people covering daily sports stories and the world’s biggest sports moments. This collaboration brings - [Tolani Shoneye and Audrey Indome's The Receipts Podcast Joins Acast](https://soundsprofitable.com/press-release/tolani-shoneye-and-audrey-indomes-the-receipts-podcast-joins-acast/) - Acast, the world’s largest independent podcast company, today announces it is the new exclusive ad sales and distribution partner for the hugely successful The Receipts Podcast, hosted by Tolani Shoneye and Audrey Indome. The UK-based podcast, known for its candid discussions on relationships, life experiences, and current events, reaches 100k+ people weekly across audio and video. - [Magellan AI Announces Exclusive Partnership with CBC for Pod-to-Pod Attribution](https://soundsprofitable.com/press-release/magellan-ai-announces-exclusive-partnership-with-cbc-for-pod-to-pod-attribution/) - New York, NY, April 15, 2025 – Magellan AI, a leader in podcast advertising measurement and intelligence, today announced a strategic partnership with CBC, Canada’s national public broadcaster and the #1 Canadian podcaster. This collaboration introduces attribution for podcast growth campaigns to the Canadian podcast industry, enabling CBC to gain insights into promo swaps, feed - [Futuro Media Launches Futuro+: A Bold New Chapter for Independent Journalism](https://soundsprofitable.com/press-release/futuro-media-launches-futuro-a-bold-new-chapter-for-independent-journalism/) - Pulitzer Prize-winning Futuro Media marks a new chapter in its fifteen-year history with the launch of its subscription program Futuro+ on April 7, 2025. This is a transformative moment for the organization, reflecting its evolution from a platform with a singular flagship property, Latino USA, to a community of diverse, passionate journalists working on shows - [Our Black Gay Diaspora Podcast Season 5 Premieres on April 16, 2025](https://soundsprofitable.com/press-release/our-black-gay-diaspora-podcast-season-5-premieres-on-april-16-2025/) - Our Black Gay Diaspora Podcast’s Season 5 will premiere on April 16, 2025, with Creator and Host Erick Taylor Woodby’s interview with Vernal Scott, an Award-winning British diversity and inclusion public servant with over four decades of experience. Scott’s upcoming memoir, UK Black, is due for release this spring. Our Black Gay Diaspora Podcast is - [Watch Her Cook Launches on the fwd. network](https://soundsprofitable.com/press-release/watch-her-cook-launches-on-the-fwd-network/) - AdLarge, a leader in podcast advertising, proudly announces the newest addition to the fwd. network, Watch Her Cook, a bold and compelling weekly podcast that brings the untold stories of women throughout history to light. Co-hosted by Cassie Yahnian and Danielle Rock, the show premiered Wednesday, April 9th on the fwd. network, with new episodes - [A new podcasting supergroup is launched: Platform Media, Listen and Goldhawk merge](https://soundsprofitable.com/press-release/a-new-podcasting-supergroup-is-launched-platform-media-listen-and-goldhawk-merge/) - Platform Media has created the UK’s leading content supergroup through a merger with Listen Entertainment and Goldhawk Productions. With combined revenues deep into eight figures and over 70% growth in the past year, Platform Media brings together market leaders in video podcasting, immersive audio storytelling, branded entertainment and social amplification to offer a one-stop shop of best-in-class production, media, marketing and - [Acast Teams Up with Supercast to Help Podcasters Maximize Subscription Revenue](https://soundsprofitable.com/press-release/acast-teams-up-with-supercast-to-help-podcasters-maximize-subscription-revenue/) - Acast, the world’s largest independent podcast company, today announces a strategic partnership with Supercast, the leading subscription platform for podcasters. This partnership will provide Acast podcasters with seamless access to Supercast’s suite of tools to create and grow their subscription programs, offering paying listeners a combination of exclusive audio and video content, ad-free feeds, and - [PodcastOne Video Views Surge 218% Year-Over-Year Across Platforms Including YouTube, Rumble, Substack, Spotify, TikTok and Apple+](https://soundsprofitable.com/press-release/podcastone-video-views-surge-218-year-over-year-across-platforms-including-youtube-rumble-substack-spotify-tiktok-and-apple/) - PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today a 218% year-over-year increase in video views, reflecting its acceleration and investment in diversifying its content offerings and expanding its audience reach. PodcastOne’s shows are distributed across leading video streaming services such as YouTube, Rumble, Substack, Spotify, TikTok and Apple+. With the podcasting landscape - [Nearly half of podcast fans say their fandom is stronger for their favorite podcast than any other form of entertainment](https://soundsprofitable.com/press-release/nearly-half-of-podcast-fans-say-their-fandom-is-stronger-for-their-favorite-podcast-than-any-other-form-of-entertainment/) - According to a new white paper, titled The Fandom Phenomenon, from podcast studio and network, Wondery, dentsu, and Edison Research, nearly half of podcast fans (46%) are more a fan of their favorite podcast than any other form of entertainment. Of the 100 million (Edison Research, The Infinite Dial 2024) Americans tuning into podcasts weekly (one-third of - [DeepCast Expands Podsites, the One-Click Customizable Website Solution that turns a Podcast Feed into a Website](https://soundsprofitable.com/press-release/deepcast-expands-podsites-the-one-click-customizable-website-solution-that-turns-a-podcast-feed-into-a-website/) - LOS ANGELES, CA — DeepCast announced a significant expansion of DeepCast Creator features for Podsites, its innovative, one-click website solution for podcasters. Following the successful beta launch earlier this year, Podsites now offer enhanced customization options and deeper integration with the DeepCast Creator ecosystem, empowering podcasters with more tools to strengthen their online presence. "Podsites - [Audion launches Sense: new AI-powered tool predicts impact of audio ads before broadcast](https://soundsprofitable.com/press-release/audion-launches-sense-new-ai-powered-tool-predicts-impact-of-audio-ads-before-broadcast/) - European digital audio specialist Audion today launches Sense, an AI-powered evaluation tool that enables pre-campaign analysis of audio creatives. This advance audit enables ads to be optimised before they go live to improve their effectiveness and maximise campaign performance. Creativity accounts for 50% of a campaign’s success. Brands deploying Audion’s Sense can assess and refine audio - [Podscribe Launches TransUnion-Powered Audience Intelligence for Smarter Campaign Measurement and Planning](https://soundsprofitable.com/press-release/podscribe-launches-transunion-powered-audience-intelligence-for-smarter-campaign-measurement-and-planning/) - Podscribe, the leading provider of attribution and incrementality for podcast and streaming advertising, has announced the release of two new features powered by TransUnion’s verified household-level data. These tools give advertisers, agencies, and publishers deeper insight into who their campaigns are reaching—and instantly discover more podcasts with similar audiences. New Features Include: TransUnion Audience Reporting in - [Wondery’s New Investigative Podcast Series Death County, PA Exposes the Sprawling Web of Corruption](https://soundsprofitable.com/press-release/wonderys-new-investigative-podcast-series-death-county-pa-exposes-the-sprawling-web-of-corruption/) - Today, Wondery announced Death County, PA, a gripping new investigative documentary that delves into the shocking and mysterious deaths of dozens of inmates in the Dauphin County Prison in Pennsylvania, uncovering a web of corruption, abuse, and systemic failures. Hosted by PennLive investigative reporter Joshua Vaughn, the propulsive podcast series follows Lamont Jones, an ex-Dauphin - [Atomic Entertainment Celebrates 25 Million Downloads of Hit Podcast Who Smarted?](https://soundsprofitable.com/press-release/atomic-entertainment-celebrates-25-million-downloads-of-hit-podcast-who-smarted/) - New York, NY – April 9th, 2025 — Atomic Entertainment, the award-winning studio behind Nat Geo’s Brain Games and Netflix’s Brainchild, announces that its flagship educational podcast Who Smarted? has surpassed 25 million downloads. This milestone highlights the show’s extraordinary growth and its impact on families and classrooms worldwide. Who Smarted? was designed to be - [BCG launches new podcast exploring the “bold ambition” of the Middle East](https://soundsprofitable.com/press-release/bcg-launches-new-podcast-exploring-the-bold-ambition-of-the-middle-east/) - A new podcast from the global management consulting firm BCG explores the “bold ambition” of the Middle East with the visionary leaders, industry pioneers and global investors shaping the region’s future. In the last few years the Middle East has seen a phenomenal rise in the popularity of podcasts and consumption is now far ahead - [iHeartMedia to Launch Slate of iHeartPodcasts in Asia](https://soundsprofitable.com/press-release/iheartmedia-to-launch-slate-of-iheartpodcasts-in-asia/) - iHeartMedia, the No. 1 podcast network globally according to Podtrac, announced today its plan to launch a slate of multi-language podcasts from high-profile hosts across the fast-growing Asian market. The push into the Asian Pacific (APAC) region will be in partnership with Mammoth Media Asia, who will spearhead the partnerships and production on the ground. - [Podcast powerhouse Nick Viall inks exclusive landmark deal with Libsyn](https://soundsprofitable.com/press-release/podcast-powerhouse-nick-viall-inks-exclusive-landmark-deal-with-libsyn/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced an exclusive, multi-year advertising and hosting partnership renewal with multi-hyphenate Nick Viall; his widely-popular podcast, The Viall Files; and his leading audio-first lifestyle media company, Envy Media, which specializes in pop culture and relationship-themed shows. This renewal follows a fiercely competitive bidding season, underscoring Libsyn’s - [Ilwira Marciszek Named EVP Revenue Operations for AdLarge & the fwd. network](https://soundsprofitable.com/press-release/ilwira-marciszek-named-evp-revenue-operations-for-adlarge-the-fwd-network/) - AdLarge and the fwd. network proudly announce the promotion of Ilwira Marciszek to Executive Vice President, Revenue Operations. In this expanded leadership role, Ilwira will continue to oversee all digital operations while spearheading strategic initiatives to strengthen partnerships and drive revenue growth. With 18 years of media experience, Ilwira has been at the forefront of - [New Report Finds 77% of Podcast Consumers Now Alternate Between Audio and Video](https://soundsprofitable.com/press-release/new-report-finds-77-of-podcast-consumers-now-alternate-between-audio-and-video/) - A recent survey of 1,000 U.S. podcast consumers aged 15 to 64 reveals that 77% alternate between audio and video, a major shift towards a hybrid usage of the medium. Less than a quarter of consumers (23%) exclusively use audio or video. Jay Nachlis, Vice President/Consultant at Coleman Insights, and Steve Goldstein, Founder/CEO at Amplifi - [New Study Shatters Stereotypes About Gamers and Advertising Preferences](https://soundsprofitable.com/press-release/new-study-shatters-stereotypes-about-gamers-and-advertising-preferences/) - Veritonic Case Study Highlights the Power of In-Game Audio Ads and the Evolving Gaming Audience London, UK – April 2, 2025 – A new audio brand lift study by leading audio research and analytics platform Veritonic, in partnership with Audiomob, reveals insights that challenge outdated assumptions about mobile gamers and their advertising preferences. Unlike traditional - [Oxford Road and Edison Research Publish Landmark White Paper Defining Podcasting for the Future](https://soundsprofitable.com/press-release/oxford-road-and-edison-research-publish-landmark-white-paper-defining-podcasting-for-the-future-2/) - Oxford Road, the world's leading audio and podcast advertising agency, in partnership with Edison Research, a global authority in media research, announces the release of their comprehensive white paper, "What is a Podcast?: Preserving its Essence, Structuring for Expansion." The groundbreaking report reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in - [Why The Rise Of Video Podcasting Is Not Killing Audio](https://soundsprofitable.com/press-release/why-the-rise-of-video-podcasting-is-not-killing-audio/) - Evolutions is the offshoot of the original flagship Podcast Movement conference, and I spent last week there in Chicago. It was a weird vibe. Early Podcast Movement conferences reminded me of old-school radio conferences - high energy mixed with electric curiosity. That’s not to say this one didn’t have energy, but it was nervous energy. - [Earworm Secures £200K Pre-Seed Investment to Accelerate Ambitious Growth Plans](https://soundsprofitable.com/press-release/earworm-secures-200k-pre-seed-investment-to-accelerate-ambitious-growth-plans/) - Earworm, a Bristol (UK)-based podcast agency specialising in audio and video podcast content, has secured a £200,000 pre-seed investment from Stephen Fordham, co-founder of recruitment firm Morgan Hunt. Earworm partners with businesses to create high-quality, ongoing podcast content that becomes a cornerstone of their marketing strategy, supported by guest booking and targeted advertising. Since launching - [PODCAST POWERHOUSE, NICK VIALL, INKS EXCLUSIVE LANDMARK DEAL WITH LIBSYN This Marks One of the Most Competitive Podcast Auctions of the Year](https://soundsprofitable.com/press-release/podcast-powerhouse-nick-viall-inks-exclusive-landmark-deal-with-libsyn-this-marks-one-of-the-most-competitive-podcast-auctions-of-the-year/) - PODCAST POWERHOUSE, NICK VIALL, INKS EXCLUSIVE LANDMARK DEAL WITH LIBSYN This Marks One of the Most Competitive Podcast Auctions of the Year LOS ANGELES - April 2, 2025 - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced an exclusive, multi-year advertising and hosting partnership renewal with multi-hyphenate Nick Viall; - [Triton Digital to expand US Podcast Ranker to include all publishers](https://soundsprofitable.com/press-release/triton-digital-to-expand-us-podcast-ranker-to-include-all-publishers/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that it will add survey-based listener rankings to the existing U.S. Podcast Ranker to provide a holistic view of podcast consumption. The current U.S. Podcast Ranker based on downloads will continue to be issued monthly, for - [The Glass Cannon Podcast Joins Realm Network in Exclusive Partnership](https://soundsprofitable.com/press-release/the-glass-cannon-podcast-joins-realm-network-in-exclusive-partnership/) - New York, April 03, 2025 – Realm, a podcast first digital media network, today announced that The Glass Cannon Podcast, the hit actual play RPG podcast, has joined Realm. As part of the exclusive distribution deal, Realm will represent the show for ad sales. Since launching in 2015, The Glass Cannon Podcast has set the - [Original Audio lands as Australia's AI-driven audio creative agency](https://soundsprofitable.com/press-release/original-audio-lands-as-australias-ai-driven-audio-creative-agency/) - Creative Fix founder Aaron Matthews and NOVA Entertainment’s Adam Johnson announce the launch of Original Audio, an audio creative agency committed to delivering audio advertising effectiveness through technology. Despite ad revenue in digital audio continuing to grow faster than any other medium in Australia, it remains under-monetised when compared to its audience reach. Original Audio - [Wondery Announces True Crime Miniseries Don’t Cross Kat, Hosted by Award-Winning Brazilian Journalist Chico Felitti](https://soundsprofitable.com/press-release/wondery-announces-true-crime-miniseries-dont-cross-kat-hosted-by-award-winning-brazilian-journalist-chico-felitti/) - Today, Wondery announce Don’t Cross Kat, a gripping new true crime miniseries hosted by acclaimed Brazilian journalist and storyteller Chico Felitti. Based on the hit Brazilian podcast A Coach, Don’t Cross Kat follows one woman’s journey to find her missing best friend who has fallen under the dangerous influence of a modern-day online guru. The series debuts on Wondery+ on - [Disctopia Partners with EarBuds Podcast Collective to Bring Curated Podcasts Directly to Listeners](https://soundsprofitable.com/press-release/disctopia-partners-with-earbuds-podcast-collective-to-bring-curated-podcasts-directly-to-listeners/) - Disctopia, the innovative streaming and podcast hosting platform, has partnered with EarBuds Podcast Collective, a leading curator of exceptional podcast content, to deliver expertly curated podcast recommendations directly to Disctopia users. This collaboration will enrich the listening experience by making discovery easy and enjoyable, offering handpicked podcasts for all tastes. EarBuds Podcast Collective, known for - [Charts by mowPod Rolls Out Major Updates Based on User Feedback](https://soundsprofitable.com/press-release/charts-by-mowpod-rolls-out-major-updates-based-on-user-feedback/) - March 31, 2025 – charts.mowPod.com, the new forever-free go-to destination for tracking podcast rankings across all major platforms, just got a major glow-up — and it’s all thanks to our users. We’re beyond excited to announce a series of new features and improvements that make the mowPod Charts faster, smarter, and more user-friendly than ever: - [Hubbard Radio Launches Gamut Podcast Network, Establishing Third Pillar in Media Strategy](https://soundsprofitable.com/press-release/hubbard-radio-launches-gamut-podcast-network-establishing-third-pillar-in-media-strategy/) - Hubbard Radio, a pioneer in American media since 1923, proudly announces the official launch of the Gamut Podcast Network, a dedicated podcast division that represents a bold and strategic expansion into the ever-evolving world of on-demand media. Gamut now stands as the third foundational pillar of Hubbard’s media strategy—alongside its legacy terrestrial radio operations and its - [Signal Hill Insights Announces Video Podcast Brand Lift to Measure ROI for Advertisers on YouTube](https://soundsprofitable.com/press-release/signal-hill-insights-announces-video-podcast-brand-lift-to-measure-roi-for-advertisers-on-youtube/) - Leading audio-focused research firm Signal Hill Insights announces its Video Podcast Brand Lift research solution to help advertisers measure the unique impact of their integrations with video podcasts on YouTube. Building on Signal Hill’s experience measuring video integrations for major brands in travel, telecommunications, automotive and other categories, Video Podcast Brand Lift is the first - [AdLarge’s fwd. network Expands with Acquisition of Adalyst Media Podcast Collection](https://soundsprofitable.com/press-release/adlarges-fwd-network-expands-with-acquisition-of-adalyst-media-podcast-collection/) - AdLarge, a leader in podcast advertising sales, has acquired Adalyst Media’s collection of podcasts, further strengthening the fwd. network as the premier destination for female-driven content. This strategic expansion unites two forces with a shared mission: to elevate female voices, amplify meaningful conversations, and connect brands with highly engaged female audiences. Since its launch, Adalyst - [Libsyn Inks Exclusive Advertising & Hosting Partnership with the Acclaimed 10% Happier with Dan Harris](https://soundsprofitable.com/press-release/libsyn-inks-exclusive-advertising-hosting-partnership-with-the-acclaimed-10-happier-with-dan-harris/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced an exclusive, multi-year advertising partnership with veteran journalist and best-selling author Dan Harris for his hit podcast, 10% Happier with Dan Harris. As part of this partnership, Libsyn will also serve as the hosting platform for the show. 10% Happier with - [Frequency introduces a new Premium Publisher Network for host-read ads](https://soundsprofitable.com/press-release/frequency-introduces-a-new-premium-publisher-network-for-host-read-ads/) - Frequency, audio’s leader in workflow automation and ad management, announces the launch of the Frequency Premium Publisher Network (“PPN”), a new monetization channel for podcast advertising that offers curated inventory across leading creator networks. Combining the premium quality of host-read ads with the efficiency and scale of programmatic, Frequency plans to unlock new revenue opportunities - [Spreaker Opens Inventory to Contextual and Brand Suitability Targeting With Sounder](https://soundsprofitable.com/press-release/spreaker-opens-inventory-to-contextual-and-brand-suitability-targeting-with-sounder/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that Spreaker has integrated Sounder, an Al-powered, end-to-end audio intelligence platform, into its podcast platform tailored for independent creators. This means advertising buyers can leverage contextual targeting to reach target audiences beyond content categories on Spreaker. - [The Power Of In-Person Discussion to Promote and Advance Podcasting as an Essential Part of the Greater Media Landscape](https://soundsprofitable.com/press-release/the-power-of-in-person-discussion-to-promote-and-advance-podcasting-as-an-essential-part-of-the-greater-media-landscape/) - Good Tape, the leading magazine with critical coverage on entertainment and podcasting, officially launches “Off The Record,” a community-centered media business that facilitates real-time dialogues between podcast executives, creatives, and brands. Each event convenes diverse industry leaders and inspires conversation around hyper-relevant topics focused on evolving the medium. What began in 2023 as an informal - [Ossa Launches Platform to Automate Podcast Ad Ops—From Prevet to Payment](https://soundsprofitable.com/press-release/ossa-launches-platform-to-automate-podcast-ad-ops-from-prevet-to-payment/) - March 26, 2025 – New York, NY – Ossa, formerly known as a podcast network, is reintroducing itself as a purpose-built ad operations platform designed to simplify and streamline podcast advertising workflows—from talent vetting to campaign delivery to final payment. Ossa is a centralized ad ops platform for podcast organizations, enabling teams to manage prevets, - [AdsWizz and Nielsen extend targeting agreement](https://soundsprofitable.com/press-release/adswizz-and-nielsen-extend-targeting-agreement/) - Today, AdsWizz and Nielsen announced the renewal and extension of an agreement to provide data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising technology offering. The integration allows AdsWizz publishers and advertisers to leverage Nielsen Marketing Cloud and other third party datasets for better audience targeting across verticals. From media owners and advertisers - [Acast expands into Queensland, Australia with new hire and announces raft of key promotions](https://soundsprofitable.com/press-release/acast-expands-into-queensland-australia-with-new-hire-and-announces-raft-of-key-promotions/) - Leading podcast company Acast has announced a raft of promotions in the Acast AU/NZ sales team and appointed Lauren Everist in the newly created role of Senior Account Manager, Queensland. Everist brings to Acast twenty years of diverse, award-winning commercial experience in media, most recently spending eight years in Audio at ARN Brisbane. Her expertise - [Quill Ranks #1 on The Globe and Mail’s List of Top Growing Women-Led Companies](https://soundsprofitable.com/press-release/quill-ranks-1-on-the-globe-and-mails-list-of-top-growing-women-led-companies/) - Quill Ranks #1 on The Globe and Mail’s List of Top Growing Women-Led Companies Toronto, ON – Quill, a leading branded podcast agency, has been recognized as the fastest-growing women-led company, securing the #1 spot on The Globe and Mail’s inaugural ranking of the Top Growing Women-Led Companies with 4,186% over the past three - [The 4th Annual Signal Awards Opens for Entries on Tuesday, March 25th.](https://soundsprofitable.com/press-release/the-4th-annual-signal-awards-opens-for-entries-on-tuesday-march-25th-new-categories-expanded-video-podcast-honors-and-industry-leaders-join-esteemed-judging-academy-partnerships-announced-with-yo/) - NEW YORK, NY – [March 25, 2025] – The Signal Awards, the premier honor recognizing excellence in podcasting, is officially open for entries for its 4th annual season. As the podcast industry continues to shape culture and conversations worldwide, The Signal Awards seeks to celebrate the voices, stories, and innovations that define this ever-evolving medium. - [The Women's Podcast Industry Network Podcast Officially Launches March 25, 2025](https://soundsprofitable.com/press-release/the-womens-podcast-industry-network-podcast-officially-launches-march-25-2025/) - FOR IMMEDIATE RELEASE March 20, 2025 The Women's Podcast Industry Network Podcast Officially Launches March 25, 2025 Presented by Avant Haus Media, Hosted by Christina Barsi Los Angeles, CA – The Women's Podcast Industry Network Podcast, a brand-new show dedicated to bringing together women who work and create in the podcast industry, officially launches - [Left of Dial Media Launches the Inaugural Essential Listening Poll](https://soundsprofitable.com/press-release/left-of-dial-media-launches-the-inaugural-essential-listening-poll/) - FOR RELEASE MARCH 24, 2025 8:00 AM EDT LEFT OF DIAL MEDIA LAUNCHES THE INAUGURAL ESSENTIAL LISTENING POLL For the first time, a critical mass of hundreds of audio makers, podcast writers, and prominent industry figures will be brought together to participate in the creation of the definitive list of the most groundbreaking, influential, and - [Station enabled Spotify Open Access for seamless access to premium content](https://soundsprofitable.com/press-release/station-enabled-spotify-open-access-for-seamless-access-to-premium-content/) - Today, Station is pleased to announce an integration with Spotify Open Access that will allow users with Station subscriptions to access their paid content seamlessly on Spotify. Station, a new podcast community platform, joins Spotify in the quest to scale distribution of podcasts, while supporting creators and fostering innovation in the industry. Spotify Open Access - [YEA Networks Partners with Flightpath to Power Podcast Revenue Growth](https://soundsprofitable.com/press-release/yea-networks-partners-with-flightpath-to-power-podcast-revenue-growth/) - Flightpath, the leading predictive analytics platform for on-demand media, has announced YEA Networks as their newest partner. This collaboration brings Flightpath's availability forecasting and campaign performance prediction to YEA Media Group's expansive portfolio, equipping them with cutting-edge tools to increase profitability, unlock sales opportunities, and create operational efficiencies. Flightpath provides podcast networks with unmatched visibility - [Inc. Launches Second Season of “Computer Freaks” Podcast Focused on The Dawn of Internet Entrepreneurship](https://soundsprofitable.com/press-release/inc-launches-second-season-of-computer-freaks-podcast-focused-on-the-dawn-of-internet-entrepreneurship/) - New York, NY, March 13, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced the launch of the second season of its award-winning podcast series Computer Freaks. Hosted by Inc. editor-at-large Christine Haughney Dare-Bryan, Computer Freaks season two will explore the dawn of internet - [Jillian Winmill Joins Amplitude Media Partners as Senior Partnerships Manager](https://soundsprofitable.com/press-release/jillian-winmill-joins-amplitude-media-partners-as-senior-partnerships-manager/) - Amplitude Media Partners (AMP), a leading media sales organization specializing in driving revenue for independent creators, is pleased to announce the addition of Jillian Winmill as Senior Partnerships Manager. Winmill brings a wealth of podcast industry experience, having previously served in a similar role at AdvertiseCast, now known as Libsyn Ads. Her deep industry knowledge, - [BBC Studios Productions gains exclusive access to Red Bull Racing for The Inside Track](https://soundsprofitable.com/press-release/bbc-studios-productions-gains-exclusive-access-to-red-bull-racing-for-the-inside-track/) - BBC Studios Productions today announced The Inside Track, a new podcast telling the story of the 2025 Formula 1 season with exclusive access to Oracle Red Bull Racing. The Inside Track hosts Matt Majendie and Rick Edwards will tell behind-the-scenes stories from every race, taking F1 fans inside the drama of this year’s pivotal season. - [Understood.org Announces the April 9, 2025 Launch of:Climbing The Walls, Hosted by Danielle ElliotUnderstood.org Launches This Limited-Series Podcast Investigating the Surge of ADHD Diagnoses in Women](https://soundsprofitable.com/press-release/understood-org-announces-the-april-9-2025-launch-ofclimbing-the-walls-hosted-by-danielle-elliotunderstood-org-launches-this-limited-series-podcast-investigating-the-surge-of-adhd-diagnoses-in-women/) - NEW YORK, NY – [April 3, 2025] – Understood.org, a leading resource for people with learning and thinking differences, today announced the launch of Climbing the Walls, a new limited-series investigative podcast. Hosted by health and science journalist and documentarian Danielle Elliot, the podcast explores why women weren’t diagnosed with ADHD for so long. And - [DeepCast Expands Marketing Team with Strategic New Hires to Accelerate Growth](https://soundsprofitable.com/press-release/deepcast-expands-marketing-team-with-strategic-new-hires-to-accelerate-growth/) - FOR IMMEDIATE RELEASE March 20, 2025 DeepCast Expands Marketing Team with Strategic New Hires to Accelerate Growth LOS ANGELES, CA — DeepCast announces the expansion of its marketing team with the addition of two seasoned professionals, strengthening the company's position in the podcast sector. Faybeo'n Mickens steps into the role of Senior Manager, Marketing, overseeing - [DMG Media announces new subscription offering: The Trial+](https://soundsprofitable.com/press-release/dmg-media-announces-new-subscription-offering-the-trial/) - DMG Media announces the launch of The Trial+ A brand-new subscription offering listeners exclusive access to The Trial – the No.1 True Crime podcast franchise. –––––––– Available to subscribe to at www.thetrialplus.com to from Wednesday 19th March –––––––––––––– Jamie East, DMG's Head of Podcasts, says: The feedback from our avid listeners was that - [Automated Transcripts and Podcast Marketing Assets Added to Headliner Toolkit](https://soundsprofitable.com/press-release/automated-transcripts-and-podcast-marketing-assets-added-to-headliner-toolkit/) - Headliner, a leading platform for podcast promotion and growth, has expanded its automation toolkit, adding Automated Transcription and context-aware promo assets. These features can be found by visiting Eddy by Headliner. With Headliner, podcasters can automate the transcription process, receiving both high-quality transcripts and branded marketing assets. An Automated Approach to Podcast Transcription and - [Radiotopia from PRX Welcomes “Proxy” from Yowei Shaw, “Never Post” hosted by Mike Rugnetta, and “Selects” to the Network](https://soundsprofitable.com/press-release/radiotopia-from-prx-welcomes-proxy-from-yowei-shaw-never-post-hosted-by-mike-rugnetta-and-selects-to-the-network/) - Pulitzer-finalist podcast network Radiotopia from PRX today announced three new podcasts joining the network, including Never Post hosted by Mike Rugnetta, the emotional investigative show, Proxy with Yowei Shaw, and an ongoing compendium of audio masterworks, Selects, created by Room Tone and hosted by Mitra Kaboli. Also this spring, Hrishikesh Hirway of Song Exploder releases - [Law&Crime announces Luigi Mangione true crime podcast, launching exclusivelt on Wondery+](https://soundsprofitable.com/press-release/lawcrime-announces-luigi-mangione-true-crime-podcast-launching-exclusivelt-on-wondery/) - Top legal and true crime network Law&Crime announces the first installment of its podcast slate for 2025, LUIGI, available exclusively on Wondery+ and produced in collaboration with Wheelhouse’s Twist Media. From the producer and writer of the smash-hit The Rise & Fall of Ruby Franke and KAREN, and hosted by Law&Crime’s Jesse Weber, LUIGI is - [Audacy announces executive leadership update](https://soundsprofitable.com/press-release/audacy-announces-executive-leadership-update/) - Audacy, Inc. today announced executive changes, including the appointment of Kelli Turner as President and Chief Executive Officer (“CEO”), Chris Oliviero as Chief Business Officer and Bob Philips as Chief Revenue Officer. Turner, an accomplished media leader, has been serving as Interim President and CEO since January when former President and CEO David Field stepped - [Edison Research, SoundStack Launch Podcast Download Metrics Service](https://soundsprofitable.com/press-release/edison-research-soundstack-launch-podcast-download-metrics-service/) - Edison Research, the industry leader in podcast audience measurement and provider of Edison Podcast Metrics, has partnered with SoundStack, the independent technology and services company for audio publishers, to launch Edison Download Metrics, an innovative service that delivers precise podcast download analytics for publishers of all sizes. “We see this as the next step in - [Best Selling Author Nicole Perlroth Joins Rubrik and Launches New Cybersecurity Podcast Series](https://soundsprofitable.com/press-release/best-selling-author-nicole-perlroth-joins-rubrik-and-launches-new-cybersecurity-podcast-series/) - As Chief Cyber Raconteur, Perlroth Documents China’s Path to Cyber Dominance First Two Episodes Now Available: To Catch a Thief: China’s Rise to Cyber Supremacy NEW YORK, NY (March 17, 2025) – Today cybersecurity leader Rubrik (NYSE: RBRK) announced Nicole Perlroth, bestselling cybersecurity author and former New York Times lead cybersecurity reporter, has been appointed - [Unlock the Full Potential of Multi-Platform Podcasting with Podstock](https://soundsprofitable.com/press-release/unlock-the-full-potential-of-multi-platform-podcasting-with-podstock/) - Why powerhouse networks like Blue Wire, Dear Media, and Wave Sports use Podstock to scale. “Wherever you get your podcasts” has made podcasting one of the most influential mediums in the world. But platform fragmentation has made it harder than ever for podcasters, publishers, and networks to scale efficiently. Enter Podstock. Podstock centralizes analytics and - [HerMoney Podcast Signs Exclusive Sales & Distribution with Podcast Networks: Evergreen and Rhapsody Voices](https://soundsprofitable.com/press-release/hermoney-podcast-signs-exclusive-sales-distribution-with-podcast-networks-evergreen-and-rhapsody-voices/) - Cleveland, OH — Evergreen Podcasts (Evergreen) and Rhapsody Voices announce an exclusive sales and distribution partnership with the HerMoney podcast, hosted by Jean Chatzky, one of the most trusted voices in personal finance. This collaboration marks a significant expansion of Evergreen’s business podcasts channel, bringing in a women-focused financial media brand that extends far beyond - [Adelicious partners with Lock It In Studio](https://soundsprofitable.com/press-release/adelicious-partners-with-lock-it-in-studio/) - LONDON (MARCH 13, 2025): Lock It In, the podcast production company founded by Absolute Radio’s Andy Bush, has partnered with the UK’s leading independent podcast network Adelicious to brings its comedy, history and entertainment podcast portfolio, and any new future shows, to the network. This includes quiz podcast Guestimators – described as ‘Family Fortunes meets - [Iconic Series This Old House Comes To Public Radio with New Weekly Show](https://soundsprofitable.com/press-release/iconic-series-this-old-house-comes-to-public-radio-with-new-weekly-show/) - LAist Studios and American Public Media (APM) today announced the launch of This Old House Radio Hour, an innovative new series from the creators of the beloved television series This Old House, currently available on The Roku Channel and PBS. The radio show is co-produced by LAist Studios,This Old House Productions and Ember20 and distributed - [Introducing Pinwheel from Audily: Custom Services for Chatcasts and Interview-Driven Content](https://soundsprofitable.com/press-release/introducing-pinwheel-from-audily-custom-services-for-chatcasts-and-interview-driven-content/) - FOR RELEASE ON 3/11/2025 Introducing Pinwheel from Audily: Custom Services for Chatcasts and Interview-Driven Content INDIANAPOLIS, IN - March 11, 2025 – Audily is doubling down on servicing the high-touch and high-quality production needs of brands and modern media companies with the launch of Pinwheel, a new platform dedicated to producing chatcasts and interview-driven content - [AdLarge Welcomes Emmy Award-Winning Journalist and Documentarian Tamsen Fadal to the fwd. network with The Tamsen Show](https://soundsprofitable.com/press-release/adlarge-welcomes-emmy-award-winning-journalist-and-documentarian-tamsen-fadal-to-the-fwd-network-with-the-tamsen-show/) - AdLarge, a leader in the podcast advertising space, proudly announces the addition of The Tamsen Show to the fwd. network. Hosted by Emmy Award-winning journalist, author, and documentary filmmaker Tamsen Fadal, this groundbreaking podcast creates a trusted space for women navigating midlife, empowering them to not just survive, but thrive through midlife and beyond. A - [AdTech leader Jason Kalin joins Frequency as Chief Commercial Officer](https://soundsprofitable.com/press-release/adtech-leader-jason-kalin-joins-frequency-as-chief-commercial-officer/) - Frequency, audio’s leader in workflow automation and ad management, announces the addition of adtech veteran Jason Kalin as its new Chief Commercial Officer. As part of Frequency’s leadership team, Kalin will guide the company’s next phase of growth, overseeing sales, marketing, and customer success. With over 20 years of adtech leadership, Jason brings an impressive - [The Art of Manliness Podcast Is Joining Forces with Austin-Based Media Company Backyard Ventures](https://soundsprofitable.com/press-release/the-art-of-manliness-podcast-is-joining-forces-with-austin-based-media-company-backyard-ventures/) - Backyard Ventures, a company focused on creating premier collaborations for creators, is excited to announce a partnership with The Art of Manliness Podcast (AoM), a longstanding self-improvement show aimed at deepening and improving every area of a man’s life. This collaboration aims to boost AoM’s thought-provoking content, providing their growing audience with even more inspiring - [Google X’s Captain of Moonshots Astro Teller to host The Moonshot Podcast](https://soundsprofitable.com/press-release/google-xs-captain-of-moonshots-astro-teller-to-host-the-moonshot-podcast/) - The Moonshot Podcast, a ten-part podcast series hosted by Google X Captain of Moonshots, Astro Teller, launched from SXSW 2025 with a celebratory morning launch event and live panel on March 10, 2025. The event included prototypes of some of the most celebrated innovations from Google X, interview clips of the creators lauded for the - [MacVoices Brings CES 2025 Coverage with 51 Exclusive Interviews](https://soundsprofitable.com/press-release/macvoices-brings-ces-2025-coverage-with-51-exclusive-interviews/) - With an incredible 51 video interviews from CES 2025, MacVoices once again delivers the most on-the-ground coverage of the year’s biggest tech event. From major industry leaders like MacPaw to groundbreaking startups such as Lotus, Doublepoint, and Rolling Square, MacVoices brought viewers and listeners direct access to the innovators shaping the future of technology. Throughout - [Motley Fool Money Host Returns With New Podcast](https://soundsprofitable.com/press-release/motley-fool-money-host-returns-with-new-podcast/) - Chris Hill, longtime host and executive producer of "Motley Fool Money", has launched an independent weekly interview podcast. "Money Unplugged with Chris Hill" features one-on-one interviews with best-selling authors, media personalities, and investors about their lives through the lens of money. "We all have a relationship with money," said Hill. "It comes with excitement, anxiety, - [Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data](https://soundsprofitable.com/press-release/veritonic-unveils-pioneering-audience-insights-solution-to-deliver-accurate-scalable-podcast-demographic-data/) - Veritonic Unveils Pioneering Audience Insights Solution to Deliver Accurate, Scalable Podcast Demographic Data NEW YORK - MARCH 10, 2025 – Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to provide precise, scalable, and cost-effective demographic data for podcast networks, advertisers, and - [Carrie Legner Joins Audiohook Sales Team](https://soundsprofitable.com/press-release/carrie-legner-joins-audiohook-sales-team/) - Audiohook, a leading media and technology company, is pleased to announce the addition of Carrie Legner to its sales force. Reporting directly to Vice President of Sales, Michael Bohana, Carrie will play a pivotal role in driving direct-to-consumer client engagement and expanding Audiohook’s pay for performance model. Carrie Legner is a results-driven leader with nearly - [Cineverse and Leading Comedy Club Brand The Stand Group to Launch WITZ Podcast Network](https://soundsprofitable.com/press-release/cineverse-and-leading-comedy-club-brand-the-stand-group-to-launch-witz-podcast-network/) - On the eve of their standup comedy takeover of the 2025 South By Southwest festival in Austin, TX, The Stand Group, Inc. announce a partnership with leading independent entertainment studio, Cineverse and their fast-growing podcast arm to maximize distribution platforms, sponsorships, programmatic demand and additional avenues. The partnership also includes the creation of a development - [First 2025 show partners and speakers announced for The Podcast Show London](https://soundsprofitable.com/press-release/first-2025-show-partners-and-speakers-announced-for-the-podcast-show-london/) - The Podcast Show, the biggest international festival for the business of podcasting, is back for its fourth year. This one-of-a-kind event brings together podcast industry leaders, brands, platforms and the sharpest new creators from across the globe to celebrate and help shape the future of podcasting. The festival will take place across two days in - [Podcasting Masterclasses for Marketers: 8 Hours of Exclusive Free Content from Leading Brands](https://soundsprofitable.com/press-release/podcasting-masterclasses-for-marketers-8-hours-of-exclusive-free-content-from-leading-brands/) - The Brand Podcast Summit 2025 was a game-changer for marketers and podcasters looking to nail their podcast strategy this year. And now, you can now access the replays, including over 8 hours of expert-led content for free. Watch the replays for free on YouTube. This year’s summit, presented by Lower Street, brought together thousands of - [Evergreen Launches EvergreenNOW! - A Bold, Free Streaming Platform for Independent Film, Podcasting, and Live Sports](https://soundsprofitable.com/press-release/evergreen-launches-evergreennow-a-bold-free-streaming-platform-for-independent-film-podcasting-and-live-sports/) - Evergreen Podcasts (Evergreen) has officially launched EvergreenNOW!, a Free Ad-Supported Streaming Television (FAST) channel that brings together independent films, award-winning podcasts, and live sports. As the official streaming home of Arena Football One (AF1), EvergreenNOW!™ delivers a curated, high-quality viewing experience - completely free to consumers. FAST channels continue to reshape digital content consumption with - [ADOPTER Media Launches New Podcast: AdStops: Podcast Advertising on Track](https://soundsprofitable.com/press-release/adopter-media-launches-new-podcast-adstops-podcast-advertising-on-track/) - LAS VEGAS, NV, March 4, 2025 – ADOPTER Media today announced the launch of AdStops: Podcast Advertising on Track, a podcast that provides an inside look into the critical role of Ad Operations (AdOps) and Traffic professionals within podcast advertising. Hosted by Tiffany Rubenstein, COO and Co-Founder of ADOPTER Media, and Angela Stiveson, Director of - [Libsyn Appoints Christopher Avello as Vice President of Marketing to Drive Next Phase of Accelerated Brand Growth](https://soundsprofitable.com/press-release/libsyn-appoints-christopher-avello-as-vice-president-of-marketing-to-drive-next-phase-of-accelerated-brand-growth/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced the appointment of Christopher Avello as Vice President of Marketing. In this role, Avello will lead the company’s marketing strategy, expanding Libsyn’s reach and strengthening engagement across the platform. His appointment is effective immediately, and he will be based in Boston. - [iVoox and Spotify drive new growth opportunities for content creators](https://soundsprofitable.com/press-release/ivoox-and-spotify-drive-new-growth-opportunities-for-content-creators/) - The leading Spanish podcast platform, iVoox, announces its integration with Spotify Open Access, an initiative that allows creators to distribute their exclusive content also on Spotify. The company continues to work to promote the professionalization of the industry, offering creators the opportunity to reach a broader audience, increase the visibility of their content and maximize - [Nomono Unveils the World’s Easiest Way to Create Immersive Audio at SXSW 2025](https://soundsprofitable.com/press-release/nomono-unveils-the-worlds-easiest-way-to-create-immersive-audio-at-sxsw-2025/) - Austin, TX – March 3, 2025 – Nomono, a leader in spoken audio technology, is transforming podcast production with its latest AI-powered spatial audio solution, debuting at SXSW 2025. Built for brands, media teams, and agencies, this all-in-one solution streamlines recording, enhancement, and editing—eliminating the complexity of traditional setups. For $79 per month, subscribers get a Nomono - [Edison Research to present The Infinite Dial® 2025 with support from Audacy, Cumulus Media, and SiriusXM Media](https://soundsprofitable.com/press-release/edison-research-to-present-the-infinite-dial-2025-with-support-from-audacy-cumulus-media-and-siriusxm-media/) - Edison Research announces that The Infinite Dial® 2025 with support from Audacy, Cumulus Media, and SiriusXM Media, will be presented in a webinar on Thursday, March 20 at 2pm ET. The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides important benchmark measures for usage and - [Audacy expands podcast sales and distribution partnership with CBS](https://soundsprofitable.com/press-release/audacy-expands-podcast-sales-and-distribution-partnership-with-cbs/) - Audacy has expanded its exclusive, multi-year sales and distribution partnership with CBS – through its Audacy Podcasts division – to include CBS Entertainment, CBS Media Ventures, CBS News, and CBS Studios podcast slates, effective today. The shows are available on the Audacy app and everywhere audiences listen to podcasts. The CBS News & Entertainment portfolio - [Wondercraft launches “Remix” to help fix your existing audio ads](https://soundsprofitable.com/press-release/wondercraft-launches-remix-to-help-fix-your-existing-audio-ads/) - Wondercraft, the AI-powered audio production platform, today unveils "Remix" — a feature that allows marketers and creative teams to edit existing audio without access to original project files. The Remix technology solves one of the most persistent challenges in audio production: the need to completely re-record when making minor updates to existing audio. With - [Triton Digital announces podcast Feed Drops and multiple-step scheduler for Omny Studio](https://soundsprofitable.com/press-release/triton-digital-announces-podcast-feed-drops-and-multiple-step-scheduler-for-omny-studio-2/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its new Feed Drops feature to streamline cross-promotion and expand audience reach for podcasters, is available on the Omny Studio platform. Omny Studio is Triton Digital’s premier enterprise podcasting platform and hosts over 70,000 podcasts worldwide. - [Paul Sheer and Amy Nicholson Unveil New "Unspooled" Artwork Just in Time for Hollywood's Biggest Night](https://soundsprofitable.com/press-release/paul-sheer-and-amy-nicholson-unveil-new-unspooled-artwork-just-in-time-for-hollywoods-biggest-night/) - New York, February 27, 2025 – Realm, an audio-first digital media company with a global podcast network, has unveiled a fresh new look for the popular film podcast Unspooled, hosted by actor and comedian Paul Scheer (Black Monday, The League) and film critic Amy Nicholson (Los Angeles Times). Unspooled joined Realm earlier this year, and - [Triton Digital Announces Podcast Feed Drops and Multiple-Step Scheduler for Omny Studio](https://soundsprofitable.com/press-release/triton-digital-announces-podcast-feed-drops-and-multiple-step-scheduler-for-omny-studio/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its new Feed Drops feature to streamline cross-promotion and expand audience reach for podcasters, is available on the Omny Studio platform. Omny Studio is Triton Digital’s premier enterprise podcasting platform and hosts over 70,000 podcasts worldwide. - [Fast Company Launches “Brand New World,” a New Podcast Examining AI’s Impact on Marketing and Advertising](https://soundsprofitable.com/press-release/fast-company-launches-brand-new-world-a-new-podcast-examining-ais-impact-on-marketing-and-advertising/) - Fast Company Launches “Brand New World,” a New Podcast Examining AI’s Impact on Marketing and Advertising Premiering February 26, the limited series will include longform interviews with leading executives from Coca-Cola, Google, Sephora, and more New York, NY, February 26, 2025 – Fast Company, the only media brand fully dedicated to the vital intersection - [New Bioneers Limited Series Podcast Nature's Genius Exploresthe Harmonization of Human Civilization with Living Systems](https://soundsprofitable.com/press-release/new-bioneers-limited-series-podcast-natures-genius-exploresthe-harmonization-of-human-civilization-with-living-systems/) - New York, NY – (February 28, 2025) - The converging realities of rapid-onset climate change and a biodiversity crisis caused by humans are fundamentally altering the planet’s natural systems. To remedy this damage, a radical change in our relationship to nature, and how we view it must occur! Led by ecologists and Indigenous practitioners of - [NOVA Entertainment appoints Kim Kerton as Head of Podcast Partnerships](https://soundsprofitable.com/press-release/nova-entertainment-appoints-kim-kerton-as-head-of-podcast-partnerships/) - NOVA Entertainment has strengthened its digital leadership line-up by today announcing the appointment of Kim Kerton to the newly created role of Head of Podcast Partnerships. The role has been introduced within NOVA’s branded entertainment division, CREATE, responsible for podcast-led content partnerships and show integration. Kerton rejoins the business having spent the last five years - [TRITON DIGITAL RELEASES THE JANUARY 2025 U.S. PODCAST RANKER](https://soundsprofitable.com/press-release/triton-digital-releases-the-january-2025-u-s-podcast-ranker/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its January 2025 reporting period (December 30, 2024 – February 2, 2025), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service. iHeart Audience Network earned the #1 spot again on the - [Evergreen Podcasts and Rhapsody Voices Announce New IP Acquisition, Expanded Partnership with Airship](https://soundsprofitable.com/press-release/evergreen-podcasts-and-rhapsody-voices-announce-new-ip-acquisition-expanded-partnership-with-airship-2/) - (Cleveland, OH) – American Criminal, the most recent podcast launch from Airship, amassed over one million downloads within the first few months of launching their partnership with Rhapsody Voices (Rhapsody) in 2024. Now, CEO of Airship and Executive Producer of American Criminal, Lindsay Graham, has announced an expanded partnership with Rhapsody and Evergreen Podcasts (Evergreen), - [Mercury Partners with SoundCast to Scale Up Ad Sales](https://soundsprofitable.com/press-release/mercury-partners-with-soundcast-to-scale-up-ad-sales/) - Mercury, the network representing independent podcasts from around the world, is partnering with audio ad-tech monetisation platform SoundCast, as it looks to scale up its advertising and create more revenue for independent creators. SoundCast is a European company launched in France and looking to strengthen its footprint in the UK. Mercury currently represents shows including - [BBC Studios to make podcasts available to international audiences via BBC.com and the BBC App](https://soundsprofitable.com/press-release/bbc-studios-to-make-podcasts-available-to-international-audiences-via-bbc-com-and-the-bbc-app/) - Fans of BBC podcasts outside of the UK now have an all-new listening experience on BBC.com and the BBC app. The newly launched audio section of BBC.com and app is curated with international audiences in mind, making the BBC’s vast portfolio of current and archived podcasts, including hits like Global News Podcast, World of Secrets, - [Podimo Surpasses 1 million Paying Subscribers in its first Five Years](https://soundsprofitable.com/press-release/podimo-surpasses-1-million-paying-subscribers-in-its-first-five-years/) - Copenhagen, Denmark - 24. February, 2025 - Podimo has reached 1 million paying subscribers globally. This milestone reflects the company’s dedication to supporting local podcast creators, helping them find new listeners and offering the best monetization opportunity in our markets, while in turn providing listeners with access and connection to the most important local stories - [Evergreen Podcasts and Rhapsody Voices Announce New IP Acquisition, Expanded Partnership with Airship](https://soundsprofitable.com/press-release/evergreen-podcasts-and-rhapsody-voices-announce-new-ip-acquisition-expanded-partnership-with-airship/) - American Criminal, the most recent podcast launch from Airship, amassed over one million downloads within the first few months of launching their partnership with Rhapsody Voices (Rhapsody) in 2024. Now, CEO of Airship and Executive Producer of American Criminal, Lindsay Graham, has announced an expanded partnership with Rhapsody and Evergreen Podcasts (Evergreen), inclusive of shared - [Ashley Flowers’ Audiochuck Receives $40 Million Minority Investment from TCG (The Chernin Group)](https://soundsprofitable.com/press-release/ashley-flowers-audiochuck-receives-40-million-minority-investment-from-tcg-the-chernin-group/) - Audiochuck, the true crime and mystery media company founded by Ashley Flowers and home to the #2 overall podcast of 2024, announced today a $40 million minority investment from TCG (The Chernin Group). Audiochuck will leverage its first-ever outside capital to scale the company and fuel its next phase of growth. Founded in 2017 by - [Realm Expands Partnership With Adelicious to Become Exclusive US Sales Partner](https://soundsprofitable.com/press-release/realm-expands-partnership-with-adelicious-to-become-exclusive-us-sales-partner/) - New York, February 20, 2025 – Realm, an audio-first digital media company with a global podcast network, today announced the expansion of its partnership with Adelicious, the UK’s premier independent podcast network. Through this expanded agreement, Realm is now the exclusive US sales partner for Adelicious’ entire podcast slate. This partnership builds upon the success - [Vox Media and South by Southwest Partner on Official Podcast Stage for a Second Straight Year](https://soundsprofitable.com/press-release/vox-media-and-south-by-southwest-partner-on-official-podcast-stage-for-a-second-straight-year/) - Vox Media and South by Southwest® today announced a partnership for an official podcast stage at the 2025 conference. Running from March 8-10th at the Austin Convention Center, this will mark Vox Media’s second annual podcast stage at SXSW, bringing fan-favorite shows to the stage, including Pivot (hosted by journalist Kara Swisher and entrepreneur Scott - [IGN Entertainment announces Geek Media represented by Realm](https://soundsprofitable.com/press-release/ign-entertainment-announces-geek-media-represented-by-realm/) - New York, February 19, 2025 – IGN Entertainment, one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, movies, TV, and comics, today announced the launch of Geek Media, a new podcast network that will bring IGN Entertainment’s portfolio of podcasts under a unified - [ARN's iHeart celebrates 5th birthday with major partnership extensions](https://soundsprofitable.com/press-release/arns-iheart-celebrates-5th-birthday-with-major-partnership-extensions/) - February 2025 marks a major milestone for ARN’s iHeart as it celebrates five years of shaping Australia’s podcasting landscape – while securing yet another #1 ranking in the latest Podcast Ranker. Released today, the January Podcast Ranker reaffirms iHeart’s leadership as Australia’s #1 Podcast Publisher, a title it has held for an extraordinary 57 consecutive - [Jez Nelson Joins Forever Audio as Non-Executive Director](https://soundsprofitable.com/press-release/jez-nelson-joins-forever-audio-as-non-executive-director/) - Forever Audio, the award winning audio agency and post production studio is delighted to announce the appointment of Jez Nelson to the board as a Non-Executive Director. With a career spanning over three decades, Nelson brings a wealth of experience in audio, media, and business growth to support the company’s strategic development. A pioneer in - [Announcing the Launch of The Listening Party Agency: Podcast Industry Leaders Connecting Podcasts with the Right Audience](https://soundsprofitable.com/press-release/announcing-the-launch-of-the-listening-party-agency-podcast-industry-leaders-connecting-podcasts-with-the-right-audience/) - Announcing the Launch of The Listening Party Agency: Podcast Industry Leaders Connecting Podcasts with the Right Audience New York, NY – [2/13/25] – Podcasts are more than just voices, they’re powerful platforms for storytelling, community building, and thought leadership. In a saturated podcasting landscape, standing out and capturing audience attention remains a major hurdle - [EarBuds Podcast Collective Celebrates Eight Years](https://soundsprofitable.com/press-release/earbuds-podcast-collective-celebrates-eight-years/) - EarBuds Podcast Collective, the podcast newsletter and recommendation engine, is celebrating eight years of connecting listeners with incredible shows from all genres and corners of the world. Since its launch in 2017, EarBuds has featured weekly, community-curated podcast lists from over 400 contributors, helping thousands of listeners discover their next favorite show. What started as - [Headliner Launches Template Design Contest: Here’s How You Can Win](https://soundsprofitable.com/press-release/headliner-launches-template-design-contest-heres-how-you-can-win/) - Headliner, a leading tool for podcast promotion, launches its first-ever Template Design Contest inviting podcasters and creators to showcase their design skills to help shape the future of the product design offerings. The Headliner Template Design Contest is free to enter! The only requirement is that you have an active Headliner account (which, if you - [Cloud10 Media and Comedians Dan Ahdoot & Bret Ernst Launch Sweep The Pod – A Cobra Kai Rewatch Podcast](https://soundsprofitable.com/press-release/cloud10-media-and-comedians-dan-ahdoot-bret-ernst-launch-sweep-the-pod-a-cobra-kai-rewatch-podcast/) - Cloud10 Media is teaming up with comedians Dan Ahdoot and Bret Ernst to launch Sweep The Pod, the ultimate Cobra Kai rewatch podcast. Fans of the hit Netflix series can now relive every crane kick, rivalry, and dramatic dojo showdown as Dan and Bret take listeners through each episode with their signature humor and insider - [Celebrating Comedy Podcasts: The Golden Lobes Awards Announced](https://soundsprofitable.com/press-release/celebrating-comedy-podcasts-the-golden-lobes-awards-announced/) - THE GOLDEN LOBES, powered by ADELICIOUS. An awards night celebrating the funniest podcasts, people, and moments in the audio industry. Brought to you by the creators of Cheerful Earful, a global festival of funny podcasts, The Golden Lobes honour the hilarious podcasts and people that keep us laughing week after week. After three successful years - [Familicide Launches Today on the fwd. network](https://soundsprofitable.com/press-release/familicide-launches-today-on-the-fwd-network/) - AdLarge, a leader in the podcast advertising space, is thrilled to announce the addition of Familicide to the fwd. network. Familicide pays tribute to the victims of the most harrowing and tragic crimes—those committed within families. Each episode approaches these deeply shocking stories with utmost care and empathy, ensuring the focus remains on honoring the - ["Ireland Crimes and Mysteries" Joins The Radcast Network, Bringing Ireland’s Darkest True Crime Stories to a Global Audience](https://soundsprofitable.com/press-release/ireland-crimes-and-mysteries-joins-the-radcast-network-bringing-irelands-darkest-true-crime-stories-to-a-global-audience/) - Dublin, Ireland – February 7, 2025 – The Radcast Network is proud to announce that Ireland Crimes and Mysteries, a gripping new true crime podcast hosted by Nules, is joining its expanding lineup. With a commitment to deep investigative storytelling, the podcast dives into Ireland’s most chilling crimes, unsolved disappearances, and haunting mysteries—delivering fact-driven narratives - [Laying the Groundwork for Podcast Success: February Office Hours with Lower Street](https://soundsprofitable.com/press-release/laying-the-groundwork-for-podcast-success-february-office-hours-with-lower-street/) - The success of a podcast starts long before the first episode airs. This February, Office Hours by Lower Street is tackling the early stages of podcast development to lay the groundwork, creating a solid foundation for a show that lasts. Lower Street Executive Producer Marion Gruner will guide attendees through defining their show’s purpose–knowing the - [Adelicious to Represent Hearst UK’s Podcast Offering](https://soundsprofitable.com/press-release/adelicious-to-represent-hearst-uks-podcast-offering/) - London, UK - Hearst UK has partnered with the UK’s leading independent podcast hosting platform Adelicious in a deal that will see both its current slate of shows, and future launches, monetised via the platform. Publishing powerhouse Hearst UK is home to some of the world’s best-loved and trusted media brands. Its podcasting offering brings - [Australian audio networks develop unified digital audio ID](https://soundsprofitable.com/press-release/australian-audio-networks-develop-unified-digital-audio-id/) - Commercial Radio & Audio (CRA) has used its annual audio showcase event HEARD to announce the launch of a unified digital audio ID. The CRA Audio ID will simplify the way marketers buy digital audio with inventory from local broadcasters ARN, Nine, Nova and Southern Cross Austereo. The unified digital audio ID will enable additional - [Wondery Extends Relationship with Wow in the World to Continue Building the First 360° Franchise Based on a Podcast IP](https://soundsprofitable.com/press-release/wondery-extends-relationship-with-wow-in-the-world-to-continue-building-the-first-360-franchise-based-on-a-podcast-ip/) - Trailblazing podcast studio, Wondery, and audio-first children’s media company, Tinkercast, extended their deal to continue establishing top kids & family podcast, Wow in the World, as the first 360° franchise originating from a podcast. Under the extended deal, Wondery has exclusive distribution, merchandise, ad sales, and YouTube distribution rights for Wow in the World and all - [BBC Studios expands partnership with Digitize New Media to represent BBC podcasts to advertising market in Ireland](https://soundsprofitable.com/press-release/bbc-studios-expands-partnership-with-digitize-new-media-to-represent-bbc-podcasts-to-advertising-market-in-ireland/) - BBC Studios, producer and global distributor of innovative and world-class audio content from the BBC, has expanded its partnership with leading digital advertising company Digitize to represent the BBC’s podcasts to the advertising market in Ireland. Digitize has a longstanding partnership with BBC Studios, the commercial arm of the BBC, selling inventory across online and - [PAVE Studios Unveils New Slate of Crime House Original Video Series](https://soundsprofitable.com/press-release/pave-studios-unveils-new-slate-of-crime-house-original-video-series/) - PAVE Studios announced a new slate of original video series under its Crime House brand, focused on the captivating world of true crime. The recently launched media company is collaborating with influential creators including Heidi Wong (10 million social followers), Morgan Absher (Two Hot Takes), Kaelyn Moore (Heart Starts Pounding), Sarah Turney (The Voices for - [Audion expands its digital audio expertise in the UK; appoints Sky Media exec to key sales role](https://soundsprofitable.com/press-release/audion-expands-its-digital-audio-expertise-in-the-uk-appoints-sky-media-exec-to-key-sales-role/) - 6 February 2025; London: Audion, a European digital audio advertising specialist, has appointed Cyrine Chahed to the newly created role of UK sales manager as it kicks off its 2025 growth strategy. Chahed joins the company from Sky Media where she worked with major clients such as Publicis to plan and optimise advertising campaigns. Chahed - [Triton Digital and Optable Join Forces to Make Identity Technology Available to Premium Audio Publishers](https://soundsprofitable.com/press-release/triton-digital-and-optable-join-forces-to-make-identity-technology-available-to-premium-audio-publishers/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with identity management and data collaboration platform, Optable, to enable audio publishers to securely deploy user identity technology and interoperate with leading identity systems and partners. As a result, premium audio publishers will be - [The Shannon Joy Show Joins The Radcast Network, Amplifying Voices for Liberty and Medical Freedom](https://soundsprofitable.com/press-release/the-shannon-joy-show-joins-the-radcast-network-amplifying-voices-for-liberty-and-medical-freedom/) - February 3, 2025 – Rochester, NY – The Radcast Network proudly announces the addition of The Shannon Joy Show to its dynamic lineup of podcasts. As an independent political analyst, Shannon Joy delivers daily commentary on culture, politics, and liberty, reaching nearly 1 million viewers and listeners monthly through her SJ Network. Her podcast features - [Podscribe Launches Enhanced “Double Device Graph” for Upgraded Measurement Accuracy](https://soundsprofitable.com/press-release/podscribe-launches-enhanced-double-device-graph-for-upgraded-measurement-accuracy/) - Podscribe, a leader in podcast attribution and incrementality testing, announces the expansion of its device graph capabilities by combining Tapad (Experian) with Neustar (TransUnion) Device Graph technology. This enhancement delivers unprecedented scale and accuracy in audience measurement. Key Advancements The enhanced Double Device Graph achieves: 85%+ US household match rates 3x increase in digital identifiers - [mowPod Charts Launches as a Forever-Free Tool for Tracking Apple Podcasts Rankings](https://soundsprofitable.com/press-release/mowpod-charts-launches-as-a-forever-free-tool-for-tracking-apple-podcasts-rankings/) - An Innovative Replacement for Chartable, mowPod Charts Empowers Podcasters with Current and Historic Performance Metrics Simsbury, CT — mowPod, the largest podcast audience growth platform in the US, Canada, and UK, is excited to announce the launch of mowPod Charts, a forever-free tool that provides unparalleled insight into Apple Podcasts chart rankings. Designed to fill - [History Daily Marks 1000 Episodes of Making Every Day Historic.](https://soundsprofitable.com/press-release/history-daily-marks-1000-episodes-of-making-every-day-historic/) - In the time it takes to commute to work, History Daily has transported thousands of listeners to the beaches of Normandy, the surface of the moon, and the trembling base of Mt. Vesuvius. Today, the acclaimed podcast celebrates its 1000th episode, having turned the simple concept of "this day in history" into a daily ritual - [Dark Horse Entrepreneur Joins The Radcast Network!](https://soundsprofitable.com/press-release/dark-horse-entrepreneur-joins-the-radcast-network/) - Jackson, WI – January 31, 2025 – The Dark Horse Entrepreneur podcast, a go-to resource for parents and aspiring entrepreneurs looking to turn their passions into profits, has officially joined The Radcast Network. Hosted by Tracy Brinkmann, the show empowers listeners with actionable insights, real-world strategies, and the mindset needed to build successful businesses. This - [BBC Studios expands partnership with iHeartMedia to become exclusive third-party sales partner for BBC Podcasts in the US](https://soundsprofitable.com/press-release/bbc-studios-expands-partnership-with-iheartmedia-to-become-exclusive-third-party-sales-partner-for-bbc-podcasts-in-the-us/) - BBC Studios, producer and global distributor of innovative and world-class audio content from the BBC, and iHeartMedia, the leading audio company in the United States, today announced a multi-year deal that will make iHeartMedia the exclusive third-party advertising reseller of BBC podcasts to the U.S. market. The partnership will see iHeartMedia’s leading audio sales force - [Adelicious Tie The Knot With Sh**ged.Married.Annoyed.](https://soundsprofitable.com/press-release/adelicious-tie-the-knot-with-shged-married-annoyed/) - It was announced today that Chris and Rosie Ramsey’s hit podcast Sh**ged.Married.Annoyed. has joined Adelicious, the UK’s leading independent podcast network. Produced by Avalon, the hugely popular and critically acclaimed podcast hosted by Chris and Rosie Ramsey has become one of the most loved podcasts in the UK. With over 300 episodes recorded and 195 million downloads, - [Topic Studios Teams Up with iHeartPodcasts to Debut “Cancellation Island” From John Cameron Mitchell and Sets Feb. 9 For Premiere](https://soundsprofitable.com/press-release/topic-studios-teams-up-with-iheartpodcasts-to-debut-cancellation-island-from-john-cameron-mitchell-and-sets-feb-9-for-premiere/) - Topic Studios has partnered with iHeartPodcasts on “Cancellation Island,” the latest fiction podcast series from John Cameron Mitchell and Michael Cavadias. The first episode will debut on Sunday, Feb. 9 with new episodes available weekly on the iHeartRadio app and all major audio platforms. “Cancellation Island,” which was recorded in front of a live audience, - [PodX Group acquires majority stake in Oronda Studio](https://soundsprofitable.com/press-release/podx-group-acquires-majority-stake-in-oronda-studio/) - Oronda Studio, one of Mexico’s most successful podcast studios, joins PodX Group, the Stockholm based leading international podcast group, dedicated to investing in global podcast companies and intellectual property rights. Founded in 2021, Oronda Studio has rapidly become one of Latin America’s foremost podcast creators, known for its audio-first storytelling and expertise in video podcasts. - [The Fantasy Footballers and SiriusXM Ink Exclusive Podcast Deal](https://soundsprofitable.com/press-release/the-fantasy-footballers-and-siriusxm-ink-exclusive-podcast-deal/) - SiriusXM today announced a new, exclusive podcast agreement with The Fantasy Footballers, the popular award-winning and industry-leading sports podcast network. The deal brings both exclusive advertising and distribution rights for the audio and video versions of The Fantasy Footballers Podcast and its network of shows to the SiriusXM Podcast Network. The Fantasy Footballers will also - [PodcastOne Moves Network of Programming to Amazon’s Podcast Hosting Service ART19](https://soundsprofitable.com/press-release/podcastone-moves-network-of-programming-to-amazons-podcast-hosting-service-art19/) - Initiative Drives Operational Efficiencies and Unlocks New Growth Possibilities for Podcasters and Advertisers Los Angeles, CA - January 30, 2025 – PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today that it has moved its existing network of programming to hosting service ART19, the podcast distribution and monetization service that lets customers - [German podcast marketers and publishers: Audio podcasts are here to stay](https://soundsprofitable.com/press-release/german-podcast-marketers-and-publishers-audio-podcasts-are-here-to-stay/) - The German podcast marketers and production companies Seven.One Audio, Axel Springer Audio, Audio Alliance, Acast, Studio Bummens, iq digital and Mit Vergnügen have published the whitepaper Audio podcasts – come to stay, which takes a closer look at the advantages of audio podcasts compared to the trend of video podcasts. From flexible use and efficient distribution - [Libsyn Joins Forces with Surfing Icon Jamie O’Brien for Exclusive Podcast Ad Partnership on “The Jamie O & Mason Ho Show”](https://soundsprofitable.com/press-release/libsyn-joins-forces-with-surfing-icon-jamie-obrien-for-exclusive-podcast-ad-partnership-on-the-jamie-o-mason-ho-show/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced an exclusive, multi-year advertising partnership with The Jamie O & Mason Ho Show. Hosted by legendary surfers Jamie O’Brien and Mason Ho, the podcast offers an engaging mix of interviews with top surfers, musicians, comedians, YouTubers, and extreme sports athletes. Jamie - [Voxtopica's "Ask Us Anything"](https://soundsprofitable.com/press-release/ask-us-anything-voxtopica/) - Do you have questions about thought leadership podcasting for your brand or organization? Do you need some podcast production or marketing advice? This is your opportunity to ask Voxtopica's experts your podcasting questions! Voxtopica, the leader in non-profit and public affairs podcasting, is holding a virtual "Ask Us Anything" session to answer questions from organizations - [PodX Group launches Filt Nordics to consolidate market position in the Nordics](https://soundsprofitable.com/press-release/podx-group-launches-filt-nordics-to-consolidate-market-position-in-the-nordics/) - PodX Group-backed podcast studio Filt has announced a strategic reorganization to secure its future growth and reinforce its position as the leading podcast producer in the Nordics. Central to this initiative is the launch of Filt Nordics, which aims to leverage synergies across Sweden, Denmark, Norway, and Finland. For the first time since its founding - [BBC’s F1: Back At Base Takes Listeners Behind-the-Scenes of McLaren and Aston Martin Formula 1 teams](https://soundsprofitable.com/press-release/bbcs-f1-back-at-base-takes-listeners-behind-the-scenes-of-mclaren-and-aston-martin-formula-1-teams/) - Calling all Formula 1 fans hungry for more as they await the start of the 2025 season – BBC’s F1: Back At Base podcast returns with exclusive access into two of the sport’s most historied teams, McLaren and Aston Martin, as they fight to the finish line in the final ten races of the 2024 - [Adelicious partners with Immediate](https://soundsprofitable.com/press-release/adelicious-partners-with-immediate/) - Immediate, home to trusted brands that people love including Radio Times and Good Food, has partnered with Adelicious, in a deal that brings its full podcast portfolio and any new future shows to the network. Immediate is the UK’s leading UK publisher podcast producer. Its portfolio, available on all major podcast platforms, includes: the HistoryExtra - [Worldview Matters with David Fiorazo Joins The Radcast Network, Expanding Its Reach to Inspire Listeners Worldwide](https://soundsprofitable.com/press-release/worldview-matters-with-david-fiorazo-joins-the-radcast-network-expanding-its-reach-to-inspire-listeners-worldwide/) - January 23, 2025 – Appleton, WI – The Radcast Network proudly welcomes Worldview Matters with David Fiorazo to its growing lineup of podcasts. Known for its insightful exploration of faith, culture, and truth, Worldview Matters delivers thought-provoking discussions that challenge listeners to engage critically with today’s most pressing issues. This partnership represents an exciting milestone - [Transforming old podcast ep to new Youtube results.](https://soundsprofitable.com/press-release/transforming-old-podcast-ep-to-new-youtube-results/) - Singapore — In just six months, 1UpMedia, Asia’s first Ambie-nominated studio, has achieved remarkable success by repurposing old episodes from one of its narrative podcasts into engaging YouTube videos. The launch of its new true crime YouTube channel has garnered overwhelming enthusiasm, amassing over 250,000 monthly views, 52,000 monthly watch hours, and 12,000 new subscribers - [Podscribe Launches Audience Overlap Feature to Enhance Campaign Insights and Minimize Listener Duplication](https://soundsprofitable.com/press-release/podscribe-launches-audience-overlap-feature-to-enhance-campaign-insights-and-minimize-listener-duplication/) - Podscribe, a leader in podcast attribution and incrementality testing, is proud to announce the release of its Audience Overlap feature. This innovative tool allows advertisers to evaluate listener duplication across channels, shows, campaigns, and publishers, providing critical insights to improve targeting and maximize unique reach. The Audience Overlap tab helps advertisers pinpoint whether their campaigns - [New Zealand’s #1 podcast Between Two Beers signs multi-year partnership with Acast](https://soundsprofitable.com/press-release/new-zealands-1-podcast-between-two-beers-signs-multi-year-partnership-with-acast/) - Independent podcast company Acast has signed a new global partnership with New Zealand’s most popular longform interview podcast, Between Two Beers. Boasting more than four million total downloads and 150,000 monthly listens, Between Two Beers features in-depth conversations with New Zealand’s biggest stars across the fields of sport, business, entertainment and more. Guests include businessman - [Underscore Talent signs award-winning creator Bailey Sarian](https://soundsprofitable.com/press-release/underscore-talent-signs-award-winning-creator-bailey-sarian/) - LOS ANGELES, CA (January 21, 2025) – Underscore Talent, the leading next-gen talent management company, announces the signing of Bailey Sarian, the award-winning podcast host, makeup artist, and digital creator whose unique blend of true crime and beauty content has captivated millions. Known for her highly popular YouTube channel, Bailey has become the leading voice - [SoundStack appoints digital audio luminary John Morris as Chief Product Officer](https://soundsprofitable.com/press-release/soundstack-appoints-digital-audio-luminary-john-morris-as-chief-product-officer/) - SoundStack, the audio-as-a-service (AaaS) company, today announces the appointment of John Morris as Chief Product Officer (CPO). Morris will lead the development of products and features, solidifying SoundStack’s leadership position in podcast/streaming delivery, programmatic advertising, measurement, and more. “Alongside the incredible growth that SoundStack continues to experience, we never lose sight of the core values - [Oxford Road Launches New Report the “The Untold Story of The Podcast Election”](https://soundsprofitable.com/press-release/oxford-road-launches-new-report-the-the-untold-story-of-the-podcast-election/) - Oxford Road, the world's largest podcast agency and a market leader in creator-based video advertising, announces “The Untold Story of The Podcast Election”. The report reveals that while Harris’s podcast media strategy failed to secure the necessary scale, she also appeared on shows whose audiences tend to be less responsive than industry standards, adding new - [NZME signs exclusive audio partnership with BBC Studios](https://soundsprofitable.com/press-release/nzme-signs-exclusive-audio-partnership-with-bbc-studios/) - New Zealand Media and Entertainment (NZME) has entered a multi-year partnership with BBC Studios, which will see NZME represent hundreds of hours of premium BBC podcasts in New Zealand. NZME will act as the sales representation for BBC Studios’ extensive library of audio content in New Zealand. BBC Studios is one of the most globally - [LA Times Studios Launches Podcast Slate with ‘Boiling Point’ Hosted by Times Climate Columnist Sammy Roth](https://soundsprofitable.com/press-release/la-times-studios-launches-podcast-slate-with-boiling-point-hosted-by-times-climate-columnist-sammy-roth/) - L.A. Times Studios is kicking off its 2025 podcast lineup with the launch of Boiling Point, a new audio series hosted by award-winning Los Angeles Times Climate Columnist Sammy Roth. The weekly podcast will dive into the biggest climate stories shaping the Western U.S. and the world. Each Thursday, Roth will unpack key issues on - [Amplitude Media Partners (AMP) and The Podglomerate Announce Exclusive Sales Partnership](https://soundsprofitable.com/press-release/amplitude-media-partners-amp-and-the-podglomerate-announce-exclusive-sales-partnership/) - Amplitude Media Partners (AMP), a leading media sales organization specializing in driving revenue for independent creators, is thrilled to announce an exclusive sales partnership with long-standing and award-winning podcast agency The Podglomerate. Through this collaboration, AMP will serve as the exclusive sales partner for podcasts represented by The Podglomerate, leveraging its extensive industry expertise to - [Northflow Transforms Content Planning with Exclusive Early Access for Creators and Agencies](https://soundsprofitable.com/press-release/northflow-transforms-content-planning-with-exclusive-early-access-for-creators-and-agencies/) - Northflow Transforms Content Planning with Exclusive Early Access for Creators and Agencies(Dallas, TX – January 15, 2025): Northflow is thrilled to unveil its invite-only early access program, marking a new era in content planning and episode management for creators, podcasters, and agencies. Designed in collaboration with industry leaders, Northflow delivers innovative tools that transform content - [Triton Digital Releases the December 2024 U.S. Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-releases-the-december-2024-u-s-podcast-ranker/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its December 2024 reporting period (December 2, 2024 – December 29, 2024), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service.iHeart Audience Network earned the #1 spot again on the Top - [Strategic Alliance In Podcasting Latam](https://soundsprofitable.com/press-release/strategic-alliance-in-podcasting-latam/) - Press release : Strategic alliance in podcasting Latam Pia Podcast and Podway Podcast Network Join Forces to Enhance Podcast Content Distribution and Monetization. Colombia, — In a move that marks a milestone in the Colombian podcasting industry, PiaPodcast, the podcasting platform of the Radiopolis organization and a leader in audiences,announces its strategic alliance with Podway - [“Unspooled” With Actor and Comedian Paul Scheer and Film Critic Amy Nicholson Joins Realm Network In Exclusive Multi-Year Deal](https://soundsprofitable.com/press-release/unspooled-with-actor-and-comedian-paul-scheer-and-film-critic-amy-nicholson-joins-realm-network-in-exclusive-multi-year-deal/) - New York, January 16, 2025 – Realm, an audio-first digital media company with a global podcast network featuring over 12M monthly downloads, today announced Unspooled, the popular film podcast hosted by actor and comedian Paul Scheer (Black Monday, The League) and film critic Amy Nicholson (Los Angeles Times), has joined its rapidly growing podcast network. - [Amaze Media Labs releases "Audiencelift 2.0" after 700+ growth campaigns in 2024 with enhanced capabilities and a full redesign of its popular audience growth platform.](https://soundsprofitable.com/press-release/amaze-media-labs-releases-audiencelift-2-0-after-700-growth-campaigns-in-2024-with-enhanced-capabilities-and-a-full-redesign-of-its-popular-audience-growth-platform/) - Audiencelift Press Release - New York, NY, January 16, 2025 Amaze Media Labs releases "Audiencelift 2.0" with enhanced capabilities and a full redesign of its popular audience growth platform. “Since the launch of our initial beta product over one year ago, we’ve continued to work with creators and publishers to refine and improve our industry-leading - [Tenth Season of Award-Winning Love Letters Podcast by The Boston Globe focuses on the Possibility of Change](https://soundsprofitable.com/press-release/tenth-season-of-award-winning-love-letters-podcast-by-the-boston-globe-focuses-on-the-possibility-of-change/) - Love Letters, the Boston Globe’s popular, award-winning, feel-good podcast focused on relationships, dating, romance, marriage, partnerships, sex, loss, and the human heart, launched its 10th season on January 14. Host and longtime Globe advice columnist Meredith Goldstein will attempt to answer the complicated questions: Can people really change? And if so, how? Love Letters podcast - [Slate’s ICYMI Podcast Adds Kate Lindsay as New Co-Host](https://soundsprofitable.com/press-release/slates-icymi-podcast-adds-kate-lindsay-as-new-co-host/) - ICYMI listeners rejoice! We’re thrilled to announce Kate Lindsay (above, right) is joining Slate’s internet culture podcast as its new co-host. Kate joins ICYMI’s current co-host Candice Lim and their first episode is out today. Kate Lindsay is a technology and culture writer and author of the internet culture newsletter Embedded. Previously, she was a - [ARN's iHeart kicks off 2025 as Australia's #1 podcast network](https://soundsprofitable.com/press-release/arns-iheart-kicks-off-2025-as-australias-1-podcast-network/) - ARN’s iHeart has started 2025 with a bang, securing its place as Australia’s outright #1 Podcast Network. According to the December Podcast Ranker results released today, iHeart has been crowned both the #1 Podcast Publisher and #1 Sales Representation Podcast Network. This remarkable achievement marks iHeart’s 56th consecutive ranker as Australia’s leading Podcast Publisher. Adding - [On Air Fest Reveals 2025 Schedule - Its Most Expansive Lineup Yet](https://soundsprofitable.com/press-release/on-air-fest-reveals-2025-schedule-its-most-expansive-lineup-yet/) - From February 19-21, 2025, On Air Fest brings the intersection of media, technology and culture to venues across Brooklyn and beyond. For the most dramatic expansion in the event’s eight-year history, the premier showcase of sound and storytelling will welcome thousands of creators and creative professionals working in audio, video and new media. Over the course of three - [BBC World Service and CBC unveil new true crime podcast The Con: Kaitlyn’s Baby](https://soundsprofitable.com/press-release/bbc-world-service-and-cbc-unveil-new-true-crime-podcast-the-con-kaitlyns-baby/) - The lines between truth and deception blur in the BBC World Service and CBC’s new six-part true crime podcast Kaitlyn’s Baby, launching on 14 January. Kaitlyn, a pregnant young woman in crisis, takes dozens of birth workers through a series of disasters – rape, baby loss, and even a coma. One by one, the doulas - [OpenMind announces new original podcast Mantra with Jemma Sbeg](https://soundsprofitable.com/press-release/openmind-announces-new-original-podcast-mantra-with-jemma-sbeg/) - PAVE Studios today announced the launch of Mantra, a new OpenMind original series premiering on Monday, January 13. Hosted by Jemma Sbeg– best known for her hit self-help podcast The Psychology of your 20s, a Top 20 Podcast Globally on Spotify and a leading voice for Gen Z in the self-help space–Mantra offers listeners a - [Podseo Launches SEO Platform Tailored for Podcasters](https://soundsprofitable.com/press-release/podseo-launches-seo-platform-tailored-for-podcasters/) - Podseo, a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts across major search engines and podcast directories, is officially launching today. As podcasting matures into a mainstream media format, marketing best practices remain surprisingly primitive, with podcasters often lacking proper tools to measure performance or quantify their growth strategies. Podseo - [The Wellness Scoop: Ella Mills and Rhiannon Lambert Launch New Podcast on Adelicious](https://soundsprofitable.com/press-release/the-wellness-scoop-ella-mills-and-rhiannon-lambert-launch-new-podcast-on-adelicious/) - London, UK - 13 January 2025: Two of the UK’s most prominent figures in health and nutrition, Ella Mills and Rhiannon Lambert, are joining forces for a new weekly podcast, The Wellness Scoop, debuting this January on the Adelicious network. Every Monday, The Wellness Scoop will deliver a concise and engaging dose of health inspiration - [Get Ready for Extreme Makeover: Podcast Edition! At The Brand Podcast Summit](https://soundsprofitable.com/press-release/get-ready-for-extreme-makeover-podcast-edition-at-the-brand-podcast-summit/) - The Brand Podcast Summit is back, and it’s bringing the kickstart marketers need for their podcasting plans in 2025. Lower Street’s free two-day virtual summit, happening January 14-15, 2025, is going to be packed with proven strategies from podcasting pros and leading brands. Get everything you need to create a brand podcast your audience will - [Headliner and Sounds Profitable Release Paid Podcast Promotion Landscape](https://soundsprofitable.com/press-release/headliner-and-sounds-profitable-release-paid-podcast-promotion-landscape/) - In the spirit of providing clarity in the ever-evolving podcasting landscape, Headliner, in partnership with Sounds Profitable, has released the 2025 Paid Podcast Promotion Landscape. The Paid Podcast Promotion Landscape is a comprehensive resource designed to help podcasters navigate the complex world of paid promotion. It maps the industry’s ecosystem and inventories the key platforms, - [True Native Media Welcomes Tamala Edmonds and Jeff Stormer to the Team](https://soundsprofitable.com/press-release/true-native-media-welcomes-tamala-edmonds-and-jeff-stormer-to-the-team/) - True Native Media, a premier podcast representation firm, is excited to announce the addition of two talented new team members: Tamala Edmonds as Campaign Manager and Jeff Stormer as Talent Development Manager. With deep expertise in the podcasting and digital media industries, Tamala and Jeff bring a wealth of experience that will help True Native - [Audacy Podcasts, Red Hour, and Great Scott Launch “SEVERANCE” Podcast](https://soundsprofitable.com/press-release/audacy-podcasts-red-hour-and-great-scott-launch-severance-podcast/) - PHILADELPHIA, PA – January 7, 2025 – Leading premium podcast network Audacy Podcasts, in partnership with Red Hour and Great Scott, today announced the launch of “The Severance Podcast with Ben Stiller and Adam Scott,” a companion podcast to the Emmy and Peabody Award-winning Apple TV+ workplace thriller series. Season 1 of “The Severance Podcast” - [Ad Results Media Forms Strategic Partnership with Stagwell’s Brand Performance Network, Bolstering Global Network’s Audio Advantages](https://soundsprofitable.com/press-release/ad-results-media-forms-strategic-partnership-with-stagwells-brand-performance-network-bolstering-global-networks-audio-advantages/) - Stagwell Brand Performance Network, a division of Stagwell (NASDAQ: STGW), today announced a new strategic partnership with leading independent audio media agency Ad Results Media (ARM), to bring Stagwell’s clients advanced audio intelligence, expertise and specialization, and distinct advantages in the rapidly-growing audio creator economy. ARM is joining forces with Stagwell Brand Performance Network to - [Audioboom: A Year in Numbers](https://soundsprofitable.com/press-release/audioboom-a-year-in-numbers-2/) - A look back on 2024 highlights from the Audioboom Creator Network. New York, NY — January 6, 2025 — Audioboom, the leading global podcast network, is pleased to announce key milestones and data points connected to the success of the Audioboom Creator Network in 2024. More than 60 billion minutes of podcast content was downloaded - [Backyard Ventures bring on Berlant and Novak (formerly POOG)](https://soundsprofitable.com/press-release/backyard-ventures-bring-on-berlant-and-novak-formerly-poog/) - Kate Berlant and Jacqueline Novak create “Berlant and Novak”. A New Unhinged Comedy Podcast Set to Work With Backyard Ventures. The cult classic Poog podcast has rebranded to Berlant and Novak and will operate under the Backyard Ventures network. Kate and Jacqueline are excited to move forward with whatever topics they so choose, be it: - [Audacy and Claritas introduce new enhanced measurement capabilities for broadcast and digital audio campaigns](https://soundsprofitable.com/press-release/audacy-and-claritas-introduce-new-enhanced-measurement-capabilities-for-broadcast-and-digital-audio-campaigns/) - At the Consumer Electronic Show (CES) 2025, Audacy and Claritas announce a partnership to deliver enhanced measurement capabilities for clients through a cross-platform multi-touch attribution solution for analyzing the impact of broadcast and digital audio campaigns. Audacy is leveraging Claritas’ advanced broadcast radio measurement capabilities to give advertisers deeper insights into campaign performance, including audience - [We Didn’t Turn Out OK Joins the fwd. network](https://soundsprofitable.com/press-release/we-didnt-turn-out-ok-joins-the-fwd-network/) - AdLarge, a leader in podcast advertising, is excited to announce the addition of "We Didn’t Turn Out OK with Jennie Monness" to the fwd. network. Hosted by Jennie Monness, a dynamic voice in parenting and child development, We Didn’t Turn Out OK is a fresh take on the parenting podcast genre, offering an authentic and - [Deadly Fortune, New Podcast From Sony Music, Explores the Saga of Atlanta Attorney Tex McIver and the Mysterious Fortune he’s set to gain from the Killing of his Wife](https://soundsprofitable.com/press-release/deadly-fortune-new-podcast-from-sony-music-explores-the-saga-of-atlanta-attorney-tex-mciver-and-the-mysterious-fortune-hes-set-to-gain-from-the-killing-of-his-wife/) - Sony Music Entertainment today announced the premiere of Deadly Fortune, a new podcast that unveils the shocking story of Tex McIver, a prominent Atlanta attorney who shot his wife Diane on what was a normal drive home one night in 2016 from the couple’s ranch in Putnum County, Georgia. Hosted by reporter Dale Cardwell, Deadly - [New Study from Oxford Road Reveals How Audio Fuels Branded Search](https://soundsprofitable.com/press-release/new-study-from-oxford-road-reveals-how-audio-fuels-branded-search/) - Oxford Road, the world's largest podcast agency and a market leader in creator-based video advertising, announces the release of “The Sound of Growth: How Audio Fuels Branded Search”. The surprising new study reveals how podcasts, streaming and radio fuels action in its audience, showing that audio drove an average of 18% of clients’ branded search - [Triton Digital Releases New Audio Insights Dashboard Experience in Sounder](https://soundsprofitable.com/press-release/triton-digital-releases-new-audio-insights-dashboard-experience-in-sounder/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced it has added new capabilities for high level analysis of content to its Audio Insights Dashboard in its AI-powered audio intelligence platform, Sounder. Through the new Overview analysis, Sounder displays the top contextual categories, named entities, - [Lemonada Media Adds Hit Podcast “Talk Easy with Sam Fragoso” To Its Award-Winning Lineup](https://soundsprofitable.com/press-release/lemonada-media-adds-hit-podcast-talk-easy-with-sam-fragoso-to-its-award-winning-lineup/) - Lemonada Media, the award-winning podcast network that makes life suck less, today announced a new partnership with Talk Easy with Sam Fragoso – the acclaimed interview podcast featuring intimate and in-depth conversations with people from all walks of life – to oversee ad sales and distribution for the series. The weekly series is hosted by - [Barometer Launches Contextual Targeting and Brand Suitability Targeting for Programmatic Audio](https://soundsprofitable.com/press-release/barometer-launches-contextual-targeting-and-brand-suitability-targeting-for-programmatic-audio/) - New York-NY | Today, Barometer, an AI-powered brand suitability and contextual targeting engine committed to inclusion and nuance announces its episodic podcast brand safety, suitability, and contextual targeting segments are available for programmatic advertisers. This first-to-market capability enables brands to confidently align with suitable podcast contexts, programmatically, at scale. This integration is launching first on - [Quill and Canadian Business Launch The Moment Podcast, Spotlighting Canada’s Boldest Entrepreneurs](https://soundsprofitable.com/press-release/quill-and-canadian-business-launch-the-moment-podcast-spotlighting-canadas-boldest-entrepreneurs/) - TORONTO, ON – December 19 – Quill, the award-winning podcast production agency and parent company to CoHost, has partnered with Canadian Business to launch "The Moment", a new podcast series that brings listeners inside the pivotal moments that define the journeys of Canada’s most innovative founders and entrepreneurs. Each episode of The Moment reveals the - [Triton Digital Releases the November 2024 Canada Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-releases-the-november-2024-canada-podcast-ranker/) - Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Canada Podcast Ranker for the November 2024 reporting period (November 4, 2024 – December 1, 2024), as measured by Triton’s Podcast Metrics measurement service. For this reporting period, the top three - [Say What You Mean Joins the fwd. network](https://soundsprofitable.com/press-release/say-what-you-mean-joins-the-fwd-network/) - AdLarge, a leader in podcast advertising, is thrilled to announce the addition of Say What You Mean with Aida Rodriguez to the fwd. network. Aida Rodriguez, a renowned comedian, writer, actor, and author, brings her unique voice to the podcasting world with this new show that harnesses her signature blend of humor and sharp insight. - [On Air Fest Adds New Speakers; Expands Program](https://soundsprofitable.com/press-release/on-air-fest-adds-new-speakers-expands-program/) - On February 19-21, 2025, On Air Fest returns to Brooklyn for its biggest year yet: three days, four nights and six locations, presenting 80+ live performances and podcast tapings, exhibitions and multi-sensory experiences, intimate talks and interactive workshops to level up skills and more. Thousands of creators and creative professionals working in audio, visual and new media - [A Year of Stories and Reactions in 2024, and the Trends That Will Define Podcasting in 2025](https://soundsprofitable.com/press-release/a-year-of-stories-and-reactions-in-2024-and-the-trends-that-will-define-podcasting-in-2025/) - A Year of Stories and Reactions in 2024, and the Trends That Will Define Podcasting in 2025 Copenhagen, Denmark - 17 December, 2024 - From laughter-inducing punchlines to chilling true crime revelations, 2024 was a year of unforgettable spoken audio moments. Podimo, which operates in seven markets, saw a 45% increase year-over-year for local-language podcast - [DeepCast Secures Additional Investment from Automattic and Idealab to Accelerate Growth of AI-Powered Podcast Platform](https://soundsprofitable.com/press-release/deepcast-secures-additional-investment-from-automattic-and-idealab-to-accelerate-growth-of-ai-powered-podcast-platform/) - DeepCast, Inc., creator of the innovative AI-powered podcast discovery platform DeepCast and podcast creator suite DeepCast Pro, today announced it has secured additional investment from leading technology companies and venture firms. The round includes strategic investment from Automattic, creators of WordPress.com and owners of popular podcast app Pocket Casts, alongside participation from existing investors Okapi VC and Idealab, - [First We Feast Becomes an Independent Multi-platform Media Company and Content Studio](https://soundsprofitable.com/press-release/first-we-feast-becomes-an-independent-multi-platform-media-company-and-content-studio/) - First We Feast, the pioneering entertainment brand behind the blockbuster talk show Hot Ones, has been sold by BuzzFeed Inc. in an eight-figure deal to a consortium of investors led by founder Chris Schonberger and Hot Ones host Sean Evans, alongside Crooked Media, Mythical Entertainment and Soros Fund Management, with additional investors to be announced - [Evergreen Podcasts Acquires Practical Stoicism and Welcomes Host Tanner Campbell](https://soundsprofitable.com/press-release/evergreen-podcasts-acquires-practical-stoicism-and-welcomes-host-tanner-campbell/) - Building on a year of head-turning acquisitions, Evergreen Podcasts (Evergreen) has added another standout show to its portfolio with the acquisition of Practical Stoicism. This partnership brings Tanner Campbell, the show’s creator and host, into the Evergreen family while maintaining his role as host and producer of the podcast and related content. As part of - [Headliner Video Release: AI Social Media Caption Generator](https://soundsprofitable.com/press-release/headliner-video-release-ai-social-media-caption-generator/) - Headliner has launched a new AI Social Media Caption Generator tool. This tool generates platform-specific captions for automated videos and audiograms created in Headliner. Headliner’s AI Social Media Captioning streamlines the sharing process for clips on social platforms (including YouTube). Every automation made in Headliner—automated video clips, audiograms, and full episodes—can now include AI-generated social - [DV360 and AI Creative Studio Integration with AdManager.fm](https://soundsprofitable.com/press-release/dv360-and-ai-creative-studio-integration-with-admanager-fm/) - AdManager.fm, the self-serve podcast and audio advertising platform, has unveiled two major updates designed to enhance user experience and drive campaign success: the launch of an AI-powered Creative Studio and seamless integration with Google's Display & Video 360 (DV360). AdManager.fm is part of Next Broadcast Media, the largest podcast and digital audio network outside the - [Ausha Charts: Free Alternative to Chartable for Apple & Spotify Rankings with Exclusive Data and New Tools Coming Soon](https://soundsprofitable.com/press-release/ausha-charts-free-alternative-to-chartable-for-apple-spotify-rankings-with-exclusive-data-and-new-tools-coming-soon/) - Ausha, the leading Podcast Marketing Platform, unveils Ausha Charts, a free, cutting-edge solution for tracking podcast rankings. Designed to surpass Chartable, Ausha Charts provides powerful insights into podcast performance, featuring real-time rankings by category, subcategory, and country, along with exclusive Spotify data. There are three key ways to boost podcast visibility on listening apps: securing - [Triton Digital Releases the November 2024 U.S. Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-releases-the-november-2024-u-s-podcast-ranker/) - Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its November 2024 reporting period (November 4, 2024 – December 1, 2024), U.S. Podcast Ranker, as measured by Triton’s Podcast Metrics measurement service. iHeart Audience Network earned the #1 spot again on the - [The Brand Podcast Summit Brings Everything Marketers & Podcasters Need To Make 2025 Their Year](https://soundsprofitable.com/press-release/the-brand-podcast-summit-brings-everything-marketers-podcasters-need-to-make-2025-their-year/) - Lower Street’s Brand Podcast Summit is back. A free two-day virtual event taking place on January 14-15, 2025. This year’s summit promises to be bigger and better than ever, with over 3,000 attendees expected, including representatives from top brands such as Expedia, WordPress, and RedBull.The event is designed for everyone looking to nail their podcast - [Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands](https://soundsprofitable.com/press-release/acast-welcomes-martijn-gerrits-as-sales-director-for-the-netherlands/) - Acast, the world’s largest podcast company, has announced the appointment of Martijn Gerrits as sales director for the Netherlands. Gerrits is Acast's first hire in the region, bringing a wealth of experience in the media and advertising industry to the team.Gerrits has a proven track record in driving growth and building successful partnerships. His previous - [Liberated Syndication Notifies Shareholders of Tender Offer Closing Timeline for Common Stock Purchase](https://soundsprofitable.com/press-release/liberated-syndication-notifies-shareholders-of-tender-offer-closing-timeline-for-common-stock-purchase/) - Liberated Syndication, Inc. (“Libsyn” or the “Company”), the leading podcasting platform for creators and advertisers, issued a reminder today that its previously announced Tender Offer to purchase shares of its common stock is set to close as scheduled and will not be extended. The Tender Offer was launched to purchase shares for an aggregate price - [Lemonada Media Partners with Gretchen Rubin Media for Podcast Distribution Deal](https://soundsprofitable.com/press-release/lemonada-media-partners-with-gretchen-rubin-media-for-podcast-distribution-deal/) - Lemonada Media, the award-winning podcast network that makes life suck less, today announced a new partnership with Gretchen Rubin Media — the media company led by #1 New York Times Bestselling author Gretchen Rubin — to oversee ad sales and distribution for the company’s audio portfolio. The partnership will include award-winning mental health podcast Happier - [Station Launches First-of-Its-Kind Platform to Connect Podcasts with Audiences](https://soundsprofitable.com/press-release/station-launches-first-of-its-kind-platform-to-connect-podcasts-with-audiences/) - On the heels of 2024’s historic election season that placed podcasts at the forefront of the national conversation, Station is proud to announce the launch of its platform designed to revolutionize how podcasts and their audiences interact. Positioned as the “Discord for Podcasts,” Station empowers creators and fans alike to build vibrant, engaged communities—no paywalls - [Digital Audio AdTech Leader AMA Names Paul Kelly as New CEO](https://soundsprofitable.com/press-release/digital-audio-adtech-leader-ama-names-paul-kelly-as-new-ceo/) - New York, NY – December 9, 2024 – AMA, the leader in dynamic creative for audio, today announced the appointment of Paul “PK” Kelly as Chief Executive Officer (CEO). Kelly, who has served as the company’s Global Chief Revenue Officer for the past four years, steps into the CEO role as AMA experiences record growth. - [LiveOne and DAX United States Launch Exclusive Partnership Projected to Increase Programmatic Audio Advertising Revenues](https://soundsprofitable.com/press-release/liveone-and-dax-united-states-launch-exclusive-partnership-projected-to-increase-programmatic-audio-advertising-revenues/) - Los Angeles, CA – December 10, 2024 - LiveOne (NASDAQ: LVO), an award-winning, creator-first, music, entertainment, and technology platform, announced today an exclusive audio advertising partnership with DAX, a leading digital advertising platform in the United States. Under the terms of the agreement, DAX will serve as LiveOne's exclusive audio advertising sales partner in the - [Announcing Eurowaves – A Newsletter Connecting European Stories Through Podcasting](https://soundsprofitable.com/press-release/announcing-eurowaves-a-newsletter-connecting-european-stories-through-podcasting/) - The podcasting landscape in Europe is about to get louder, bolder, and more connected with the launch of Eurowaves, a biweekly newsletter dedicated to showcasing the best of European podcasting. Curated by podcasting producer, marketer and lover, Andreea Coscai, Eurowaves aims to spotlight the stories, trends, and innovations shaping Europe’s audio landscape. Eurowaves is a - [Consumer Feedback: What Marketers Can Do to Improve their Podcast Advertising](https://soundsprofitable.com/press-release/consumer-feedback-what-marketers-can-do-to-improve-their-podcast-advertising/) - Unlock key insights from real podcast listeners to optimize your audio advertising strategy! This new and exclusive study reveals what drives listener engagement and how brands can improve podcast ad performance to maximize ROI. From aligning ads with podcast content and using compelling storytelling to the power of host endorsements and exclusive offers, we’ve gathered - [BBC Studios partners with ARN's iHeart to represent BBC Podcasts in Australia](https://soundsprofitable.com/press-release/bbc-studios-partners-with-arns-iheart-to-represent-bbc-podcasts-in-australia/) - BBC Studios and ARN’s iHeart have signed a multi-year partnership deal that will see iHeart represent BBC podcasts in Australia. iHeart will sell inventory across hundreds of hours of premium BBC podcasts as well as amplifying content in market. The BBC is one the largest producers of audio in the world with a range of - [Acast Acquires Wonder Media Network](https://soundsprofitable.com/press-release/acast-acquires-wonder-media-network/) - Leading audio studio expands Acast’s capabilities across audio and video Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio. WMN will combine with Acast’s existing creative team to form a new division, Acast Creative Studios. The group will provide advertisers with integrated campaigns - [PodcastOne (PODC) Launches ‘PodcastOne Pro’, a Comprehensive Solution](https://soundsprofitable.com/press-release/podcastone-podc-launches-podcastone-pro-a-comprehensive-solution/) - Initial Brands Include MotorTrend and LoveSac Leveraging PodcastOne Pro for Studio Space, Production, Strategy, Marketing and Distribution Los Angeles, CA - December 9, 2024 – PodcastOne (NASDAQ: PODC), a leading publisher, podcast sales network and a subsidiary of LiveOne (NASDAQ: LVO), has officially launched PodcastOne Pro, a full service solution that specializes in transforming podcasts - [SiriusXM Launches “Women’s Empowerment Network,” a New Podcast Network](https://soundsprofitable.com/press-release/siriusxm-launches-womens-empowerment-network-a-new-podcast-network/) - SiriusXM today announced the launch of the Women’s Empowerment Network, a new podcast network executive produced by SiriusXM Urban View host and Pulitzer Prize-winning journalist Karen Hunter. Launching on Monday, December 9, the Women’s Empowerment Network will debut with two new podcasts, with more original content set to premiere in the coming months. Available on - [CoHost Launches Enhanced B2B Podcast Analytics Feature to Improve Listener Identification and ROI Measurement](https://soundsprofitable.com/press-release/cohost-launches-enhanced-b2b-podcast-analytics-feature-to-improve-listener-identification-and-roi-measurement/) - CHICAGO, IL – December 9, 2024 – CoHost, a leading podcast analytics and audience insights platform owned by Quill Podcast Agency, is excited to announce the launch of its updated B2B Analytics feature, designed to provide brands and agencies with deeper insights into their podcast audiences. The new update focuses on improving listener and lead - [American Public Media Partners with Magellan AI to Bring Attribution and Audience Insights to Advertisers](https://soundsprofitable.com/press-release/american-public-media-partners-with-magellan-ai-to-bring-attribution-and-audience-insights-to-advertisers/) - American Public Media (APM), one of the nation’s largest public radio and podcast networks, announces an exclusive partnership with Magellan AI, the leader in audio intelligence, analytics, and measurement, to provide real-time attribution and audience analytics to advertisers. APM’s adoption of Magellan AI’s robust measurement tools brings a new era of transparency and actionable data - [SoundStack Appoints Rockie Thomas Chief Strategy Officer](https://soundsprofitable.com/press-release/soundstack-appoints-rockie-thomas-chief-strategy-officer/) - PITTSBURGH, PA – DECEMBER 5, 2024 – SoundStack, the audio-as-a-service (AaaS) company, today announces the appointment of Rockie Thomas as Chief Strategy Officer (CSO). In the newly-formed role, Thomas will be fundamental in directing the company’s strategic vision and cementing its leadership position in podcasting/streaming radio, programmatic advertising, hosting/delivery, measurement, and more. She was previously - [Ausha Intelligence, the AI for Search-Optimized Show Notes, Now Available to Podcasts on All Hosting Platforms](https://soundsprofitable.com/press-release/ausha-intelligence-the-ai-for-search-optimized-show-notes-now-available-to-podcasts-on-all-hosting-platforms/) - Ausha, the leading podcast marketing platform, announces the expansion of Ausha Intelligence, its powerful AI tool for search-optimized show notes, transcription, and promotional content. Now available to all podcasts, regardless of their hosting platform, this tool is designed to simplify workflows and boost podcast discoverability. Previously available exclusively to Ausha’s user base of over 11,000 - [Acast UK Opens its Doors to the Future of Podcasting With New London Hub](https://soundsprofitable.com/press-release/acast-uk-opens-its-doors-to-the-future-of-podcasting-with-new-london-hub/) - Acast, the world’s leading independent podcast company, today announces the grand opening of its new UK headquarters in the heart of London’s Old Street. The state-of-the-art facility is designed to be the ultimate home for podcasters and advertisers, as well as Acast’s 100-strong UK-based team. The new London HQ boasts a ground floor designed exclusively - [Podgagement Launches Podcast Charts and Rankings as Chartable Replacement](https://soundsprofitable.com/press-release/podgagement-launches-podcast-charts-and-rankings-as-chartable-replacement/) - With hourly podcast rankings across nearly 34,000 charts for the last 5 years, podcasters can now use Podgagement to track their podcast rankings in every genre in every country from Apple Podcasts and Spotify. Podgagement has every “Top Podcasts” chart as well as featured areas “What’s Hot” and “New & Noteworthy,” enabling podcasters to monitor - [Veritonic Empowers Creators and Brands to Optimize Video Podcast Strategies with Advanced Audio Analysis](https://soundsprofitable.com/press-release/veritonic-empowers-creators-and-brands-to-optimize-video-podcast-strategies-with-advanced-audio-analysis/) - New York, New York – December 03, 2024 - Veritonic, the industry’s comprehensive audio research and analytics platform, announced today enhanced capabilities to analyze and optimize the audio performance of video podcasts. As platforms like YouTube emerge as the dominant destination for podcast consumption, Veritonic’s innovative solutions help creators, brands, and advertisers unlock deeper insights - [AMA Launches Enhanced Data Management Tool for Brands](https://soundsprofitable.com/press-release/ama-launches-enhanced-data-management-tool-for-brands/) - AMA, the leader in dynamic creative for audio, today announced a significant update to its API integration tool to streamline the management of first-party data for brands. This update allows brands to easily upload and manage both static and live data through a seamless Google Sheets integration, offering a more efficient and user-friendly solution for - [Gen-Z Media’s Finn Caspian Now Available on Yoto’s Audio Platform for Kids and Families](https://soundsprofitable.com/press-release/gen-z-medias-finn-caspian-now-available-on-yotos-audio-platform-for-kids-and-families/) - Gen-Z Media (www.GZMShows.com), the audio network responsible for many of the biggest hit shows for teens, tweens & families, announces a new partnership with Yoto, an interactive audio platform for kids, to bring entertaining and engaging content to families across the country. The partnership brings the network’s slate of shows, created for young children and - [Magellan AI Earns IAB Tech Lab Certification for Podcast Measurement Compliance](https://soundsprofitable.com/press-release/magellan-ai-earns-iab-tech-lab-certification-for-podcast-measurement-compliance/) - Magellan AI, the leader in audio intelligence, analytics, and measurement, is thrilled to announce that it has achieved certification for podcast measurement compliance from the IAB Tech Lab. This milestone reinforces Magellan AI’s dedication to providing precise, transparent, and reliable metrics to the podcast advertising industry. The IAB Tech Lab’s certification process evaluates adherence to - [Tiny Matters Joins Multitude:Announcing a New Partnership between Multitude Podcasts and The American Chemical Society](https://soundsprofitable.com/press-release/tiny-matters-joins-multitudeannouncing-a-new-partnership-between-multitude-podcasts-and-the-american-chemical-society/) - Multitude is proud to announce its newest member show: Tiny Matters! Dive into genes, microbes, and other tiny things that have a big impact on our world with Tiny Matters. Join scientists Sam Jones and Deboki Chakravarti as they take apart complex and contentious topics in science and rebuild your understanding. From deadly diseases to - [Ex-Cumulus Podcast Exec Wordock to Help Those Laid Off](https://soundsprofitable.com/press-release/ex-cumulus-podcast-exec-wordock-to-help-those-laid-off/) - HFR Monday, December 2, 2024, 3 a.m. Eastern Ex-Cumulus Podcast Exec Wordock to Help Those Laid OffDid you lose your radio or TV job this year? Are you starting a podcast as the next chapter in your career? Then John Wordock wants to help. With the holiday season here, the former SVP for the Cumulus - [Ilyas Frenkel, Founder of Single Source Media, Acquires Controlling Stake in LiveRead and Names CTO Mike Perrigue as CEO](https://soundsprofitable.com/press-release/ilyas-frenkel-founder-of-single-source-media-acquires-controlling-stake-in-liveread-and-names-cto-mike-perrigue-as-ceo/) - Brooklyn, NY., November. 26, 2024 -- LiveRead, the premier podcast advertising management platform, announced today that Ilyas Frenkel, founder of Single Source Media, has acquired a controlling stake in LiveRead. Single Source Media, Ilyas Frenkel’s podcast and YouTube advertising agency, has also announced a partnership to utilize LiveRead’s technology platform to manage podcast advertising for - [Evergreen Podcasts Acquires Rhapsody Voices in Deal to Form Bold New Media Venture](https://soundsprofitable.com/press-release/evergreen-podcasts-acquires-rhapsody-voices-in-deal-to-form-bold-new-media-venture/) - Evergreen Podcasts (Evergreen) is thrilled to announce the acquisition of Rhapsody Voices (Rhapsody), forming a bold new media venture from two of the most dynamic, independent podcast networks in the industry. This acquisition unites the teams, talent, and assets of both companies as part of Evergreen’s ever-expanding portfolio of brands, while preserving the distinct voices - [The Guardian re-sign global podcast contract with Acast](https://soundsprofitable.com/press-release/the-guardian-re-sign-global-podcast-contract-with-acast/) - Acast and the Guardian have announced they will continue their successful commercial relationship as the publisher re-signs a deal with Acast, the world’s largest independent podcast company. Acast and The Guardian have worked together since 2017, with the latter producing some of the world’s most popular news and lifestyle podcasts, including Today in Focus, Football - [Triton Digital Releases the October 2024 Canada Podcast Ranker](https://soundsprofitable.com/press-release/triton-digital-releases-the-october-2024-canada-podcast-ranker/) - Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced today the release of the latest Canada Podcast Ranker for the October 2024 reporting period (September 30, 2024 – November 3, 2024), as measured by Triton’s Podcast Metrics measurement service.For this reporting period, the top three Canada - [Podscribe launches the Q3 Podcast Performance Benchmark Report](https://soundsprofitable.com/press-release/podscribe-launches-the-q3-podcast-performance-benchmark-report/) - What you'll find in the new and improved report: ✅ The first-ever Podcast Reach Curve ✅ Incrementality and conversion lift benchmarks ✅ The most effective ad formats, placements, and frequencies. ✅ Why ad-read quality scores of 7-10 lead to over 50% higher performance. ✅ How podcast + YouTube simulcasts are reshaping campaign strategies. ✅ Key - [Adobe Podcast Team Launches Feature Update: Enhance Speech v2](https://soundsprofitable.com/press-release/adobe-podcast-team-launches-feature-update-enhance-speech-v2/) - Enhance Speech v2 from Adobe is here, and it’s packed with features to make your spoken audio sound better than ever. Whether you're recording in a noisy café, a large echoing room, or just wrangling some lousy audio, v2 has you covered. Here’s what’s new: Studio-quality audio, anywhere. Enhance Speech v2 delivers crisp, natural sound—even - [Ausha launches 2 New PSO Tools to Optimize Your Podcast Metadata and Outrank Competitors](https://soundsprofitable.com/press-release/ausha-launches-2-new-pso-tools-to-optimize-your-podcast-metadata-and-outrank-competitors/) - Ausha, a leader in Podcast Marketing, is excited to release PSO Checker and PSO Live Search, two powerful new tools offering metadata optimization and competitive insights that help podcasters boost discoverability on Apple and Spotify. PSO Checker: Create Metadata That Drives Discoverability Metadata is key to podcast discoverability, and the PSO Checker makes it easier - [Libsyn Expands Exclusive Advertising Partnership with Envy Media](https://soundsprofitable.com/press-release/libsyn-expands-exclusive-advertising-partnership-with-envy-media/) - Today, Liberated Syndication Inc. (“Libsyn”), the leading podcasting platform for creators and advertisers, announced an exclusive advertising partnership with “Humble Brag with Crystal and Cynthia,” a new podcast hosted by The Real Housewives of Beverly Hills’ Crystal Kung Minkoff and The Real Housewives of Atlanta’s Cynthia Bailey. This new show deepens Libsyn’s exclusive partnership with - [Magellan AI promotes Jim Ballas to General Manager, Measurement](https://soundsprofitable.com/press-release/magellan-ai-promotes-jim-ballas-to-general-manager-measurement/) - Magellan AI, the leader in audio intelligence, analytics, and measurement, is pleased to announce the promotion of Jim Ballas to GM, Measurement. In this role, Ballas will oversee the company’s growing suite of measurement solutions, further solidifying Magellan AI’s position as the go-to resource for podcast ad verification, brand safety, and attribution. Jim brings with - [BBC Studios Taps Triton Digital to Scale Global Audio Growth Outside the UK](https://soundsprofitable.com/press-release/bbc-studios-taps-triton-digital-to-scale-global-audio-growth-outside-the-uk/) - NEW YORK--(BUSINESS WIRE)--BBC Studios, producer and global distributor of innovative and world-class audio content from the BBC, and Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced a partnership that will bring the BBC’s extensive audio catalogue and premium originals across news, entertainment, drama, and more - [Amazon Music to Include Audible’s Unmatched Selection of Audiobooks](https://soundsprofitable.com/press-release/amazon-music-to-include-audibles-unmatched-selection-of-audiobooks/) - Amazon today announced that Amazon Music Unlimited subscribers in the U.S., UK, and Canada can now listen to one audiobook a month from Audible’s unparalleled library of premium audio storytelling content, including a U.S. catalog of more than 1 million of the most popular and enduring audiobooks in the world. The addition of the Audible - [The Rest is Classified: Goalhanger to launch a new podcast about spies and secrets](https://soundsprofitable.com/press-release/the-rest-is-classified-goalhanger-to-launch-a-new-podcast-about-spies-and-secrets/) - Today, Goalhanger announces the launch of its next new release of 2024: The Rest Is Classified on Nov 27th. This captivating and insightful series plunges listeners into the secretive world of espionage, spies, and covert operations. Hosted by two experts with unparalleled access and experience—David McCloskey, a former CIA analyst and bestselling spy novelist, and - [NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising](https://soundsprofitable.com/press-release/numbereight-partners-with-barometer-to-empower-data-driven-podcast-advertising/) - New York, NY | In a significant move to revolutionize podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape by integrating NumberEight's sophisticated audience intelligence with Barometer's extensive contextual and - [Why Podcast Advertising is a Goldmine for Brands – And How to Unlock Its Full Potential](https://soundsprofitable.com/press-release/why-podcast-advertising-is-a-goldmine-for-brands-and-how-to-unlock-its-full-potential/) - Why Podcast Advertising is a Goldmine for Brands – And How to Unlock Its Full PotentialWith over 135 million podcast listeners in the U.S. alone, podcasts offer brands a powerful platform to engage with a highly loyal and attentive audience. But how do you ensure your podcast ads stand out and deliver measurable results? The - [How US Podcast Advertising Differs to The Rest of The World: Unlocking the Global Podcast Opportunity](https://soundsprofitable.com/press-release/how-us-podcast-advertising-differs-to-the-rest-of-the-world-unlocking-the-global-podcast-opportunity/) - How US Podcast Advertising Differs to The Rest of The World: Unlocking the Global Podcast Opportunity In October, at Advertising Week New York, the Next Broadcast Media panel discussion titled Going Global: Unlocking the International Podcast Market brought together leading voices in the industry to discuss the vast and overlooked opportunity of the global podcast - [Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast](https://soundsprofitable.com/press-release/global-podcasting-phenomenon-casefile-inks-exclusive-ad-sales-hosting-and-distribution-deal-with-acast/) - Award-winning podcast brings 80 million annual global listens to AcastAcast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 - [Realm Adds Cowntdown Network to Podcast Roster For Exclusive Ad Sales and Distribution](https://soundsprofitable.com/press-release/realm-adds-cowntdown-network-to-podcast-roster-for-exclusive-ad-sales-and-distribution/) - New York, November 14, 2024 – Realm, an audio-first digital media company with a global podcast network featuring over 12 million monthly downloads, today announced an exclusive distribution deal with the hub for all things countdowns, Countdown Network. Founded by actor Eric Petersen (AMC’s Kevin Can F Himself, Broadway’s School of Rock) and award-winning TV - [Ad Results Media Hires R3’s Stein to Accelerate the Future of Audio](https://soundsprofitable.com/press-release/ad-results-media-hires-r3s-stein-to-accelerate-the-future-of-audio/) - Ad Results Media (ARM), a leading audio and podcast media agency working with brands like Molson Coors, BetterHelp, ZipRecruiter and Liquid Death, is expanding its leadership team with the hire of Craig Stein as SVP of Media Planning, effective immediately. Based in New York, Stein will expand ARM’s leadership in working with audio creators, while - [TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner](https://soundsprofitable.com/press-release/ted-audio-collective-taps-acast-as-ad-sales-hosting-and-distribution-partner/) - New partnership adds 26 podcasts and 176 million global listens to Acast each yearAcast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia - [Triton Digital Launches Podcast Metrics Demos+ in the Netherlands With OMS](https://soundsprofitable.com/press-release/triton-digital-launches-podcast-metrics-demos-in-the-netherlands-with-oms/) - Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its expanded collaboration with Signal Hill Insights to bring audience demographics with Triton Podcast Metrics Demos+ to the Netherlands with OMS featured as our launch partner. Demos+ is an extension of Triton Podcast Metrics measurement service - [Evergreen Podcasts and Documentary.tv Team Up to Launch New YouTube Channel Featuring First-Person Battlefield Accounts from Warriors in Their Own Words](https://soundsprofitable.com/press-release/evergreen-podcasts-and-documentary-tv-team-up-to-launch-new-youtube-channel-featuring-first-person-battlefield-accounts-from-warriors-in-their-own-words/) - (Cleveland, OH) — Evergreen Podcasts is proud to announce its expansion into podcast-to-video distribution with the launch of Documentary.TV on YouTube. Developed by the creators of the popular Warriors in Their Own Words podcast, Documentary.TV brings compelling documentary filmmaking to audiences through authentic, first-person war stories. This channel transforms the venerated podcast into powerful video - [True Native Media Welcomes Angie Trueblood as New Account Executive](https://soundsprofitable.com/press-release/true-native-media-welcomes-angie-trueblood-as-new-account-executive/) - True Native Media, a leading podcast representation firm, is excited to announce the addition of Angie Trueblood as Account Executive. With a wealth of experience in the podcasting industry, Angie will play a key role in helping True Native Media continue to expand its client offerings and foster deeper connections between podcasters and advertisers. Before - [AI audio studio Wondercraft launches automated ad personalization in partnership with Frequency](https://soundsprofitable.com/press-release/ai-audio-studio-wondercraft-launches-automated-ad-personalization-in-partnership-with-frequency/) - Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns at scale. Today’s announcement introduces Variations, a new feature in Wondercraft’s creative suite to enable automated creation of ad variations and personalization based on - [One-in-three Americans Report Having Changed Their Opinion on a Topic or Brand Discussed in a Podcast, New Survey Finds](https://soundsprofitable.com/press-release/one-in-three-americans-report-having-changed-their-opinion-on-a-topic-or-brand-discussed-in-a-podcast-new-survey-finds/) - As brands continue to find ways to compete for share of voice, podcasts have become an increasingly valuable medium for capturing the attention of target audiences, gaining trust, and even changing perceptions of brands or topics. The 2024 Podcast Marketing Trust Index Report, issued by Quill Inc in partnership with Ipsos, found that one-third (33%) - [Bruce Vilanch Shares Oscars Secrets with New Podcast](https://soundsprofitable.com/press-release/bruce-vilanch-shares-oscars-secrets-with-new-podcast/) - FOR RELEASE ON NOVEMBER 11th New Podcast Shares Behind-the-Scenes Secrets from Academy Awards Show Insider New York, NY - November 11th, 2024 - Legendary comedian and Emmy Award-winning writer Bruce Vilanch unveils behind-the-scenes secrets of the Academy Awards in his exciting new podcast, OSCARS: What Were They Thinking?! Co-hosted by the screenwriter of the cult-hit - [Platform Media acquires majority stake of The Good, The Bad & The Rugby](https://soundsprofitable.com/press-release/platform-media-acquires-majority-stake-of-the-good-the-bad-the-rugby-2/) - Platform Media acquires majority stake of The Good, The Bad & The RugbyMajor growth planned for the world’s biggest rugby show, plus launches of the popular podcast brand into new sports London, UK — 5 November 2024Platform Media, the next-generation media company, has today announced its majority acquisition of The Good, The Bad & The - [Our Black Gay Diaspora Podcast Guests Represent 25 Countries](https://soundsprofitable.com/press-release/our-black-gay-diaspora-podcast-guests-represent-25-countries/) - Announcing: Our Black Gay Diaspora Podcast Guests Represent 25 Countries In the evolving landscape of podcasting, Our Black Gay Diaspora Podcast, the global biweekly platform where Black LGBTQ+ professionals share about their countries and professions has announced that in 95 episodes, its guests represent 25 countries. Upcoming conversations include citizens from Cameroon, Sweden, the United - [Platform Media acquires majority stake of The Good, The Bad & The Rugby](https://soundsprofitable.com/press-release/platform-media-acquires-majority-stake-of-the-good-the-bad-the-rugby/) - Platform Media, the next-generation media company, has today announced its majority acquisition of The Good, The Bad & The Rugby, the world’s biggest rugby show. Launched in 2020 by England legends Mike Tindall and James Haskell alongside veteran presenter Alex Payne, The Good, The Bad & The Rugby spans audio, video and social and is - [Media Alert: On Air Fest 2025 Open Call for Submissions](https://soundsprofitable.com/press-release/media-alert-on-air-fest-2025-open-call-for-submissions/) - On Air Fest, the premiere global sound and storytelling festival is taking place in Brooklyn NY, February 19 - February 21, 2025. Brooklyn, NY (November 5, 2024) For eight years, On Air Fest has presented intimate talks, performances & exhibitions that uplift storytellers and organizations. Now, for 2025 we seek to reflect this moment in - [Dorktales Storytime Kids Podcast Joins Yoto’s Interactive Audio Platform: Introducing the ‘Hidden Heroes of History’ Collection](https://soundsprofitable.com/press-release/dorktales-storytime-kids-podcast-joins-yotos-interactive-audio-platform-introducing-the-hidden-heroes-of-history-collection/) - Dorktales Storytime, the award-winning indie podcast for children and their families, announces its debut on Yoto, a screen-free interactive audio platform designed to inspire creative play and learning in kids. As part of this collaboration, Yoto has licensed Dorktales’ Hidden Heroes of History collection – 29 captivating stories of unsung heroes who shaped history in - [Sonnant Launches Groundbreaking PMP for Audio Advertising, positioned to attract new audio buyers with simplified and efficient buying.](https://soundsprofitable.com/press-release/sonnant-launches-groundbreaking-pmp-for-audio-advertising-positioned-to-attract-new-audio-buyers-with-simplified-and-efficient-buying/) - Dallas, USA [4 November 2024] – Sonnant, a leader in audio data and advertising innovation, is proud to announce the launch of its cutting-edge Programmatic Marketplace Platform (PMP). This platform is set to revolutionise how brands and advertisers approach audio advertising by unifying multiple major publishers and providing unparalleled targeting capabilities.Key Differentiators of Sonnant PMP:1. - [Spotify Experiences 12% Growth YoY in Video Advertising in the US Market as it Scales Programmatic Strategy with the Trade Desk](https://soundsprofitable.com/press-release/spotify-experiences-12-growth-yoy-in-video-advertising-in-the-us-market-as-it-scales-programmatic-strategy-with-the-trade-desk/) - As Spotify further embraces video advertising with its new ad exchange (SAX), the platform has seen a 11% year-over-year growth across all formats, and +12% on video ads in 2024 YTD (January to September). Now, video ads account for 20% of all digital ads for Spotify, according to Guideline, the single source of truth for ## Podcasts - [Pro Athletes Score With Podcasting, BBC UK Backs Off Ads, & More](https://soundsprofitable.com/podcast/pro-athletes-score-with-pod/) - Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [The New User Experience, Tracking 🍏 Plays, & More](https://soundsprofitable.com/podcast/the-new-user-experience/) - Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Marketing 🎮 w/ Podcasts, Spotify Expands Partner Program, & More](https://soundsprofitable.com/podcast/marketing-video-games-with/) - Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting's Growth in Japan, Acast Grows in AU, & More](https://soundsprofitable.com/podcast/podcastings-growth-in-japan/) - Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [India Invests in Influencers, 4th Signal Awards Open, & More](https://soundsprofitable.com/podcast/india-invests-in-influencers/) - Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [What Counts as an Apple ▶️, Gen Z Video Podcast Survey, & More](https://soundsprofitable.com/podcast/what-counts-as-an-apple-play/) - Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [The Saab 900 & Podcasting, Podcasting Super Spenders, & More](https://soundsprofitable.com/podcast/the-saab-900-and-podcasting/) - Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Wondery Report 🔎 Podcast Fandom, Creators Supporting Smaller Comrades, & More](https://soundsprofitable.com/podcast/wondery-report-looks-at/) - Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [A Real Saab Story About Podcasting](https://soundsprofitable.com/podcast/a-real-saab-story-about/) - As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon.. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. - [Gen Z Streams Together, YT Upgrades Android 📺 Podcasts, & More](https://soundsprofitable.com/podcast/gen-z-streams-together/) - Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [ABC Invests in True Crime, Integrated AI Podcast Segments, & More](https://soundsprofitable.com/podcast/abc-invests-in-true-crime/) - Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Super Spenders in Audio, Podcasters vs. Influencers, & More](https://soundsprofitable.com/podcast/super-spenders-in-audio/) - Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Brand Fans Promote Podcasting, SXSW 2025 Recap, & More](https://soundsprofitable.com/podcast/brand-fans-promote-podcasting/) - Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting 3.0](https://soundsprofitable.com/podcast/podcasting-3-0/) - The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. - [Podcasting's ➡️ Problem, Bundling Subscriptions, & More](https://soundsprofitable.com/podcast/podcastings-moving-problem/) - Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Video Influencer Upfronts, Spotify Producing Audiobooks, & More](https://soundsprofitable.com/podcast/video-influencer-upfronts/) - Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Content Creators x SXSW, Complications of True Crime, & More](https://soundsprofitable.com/podcast/content-creators-x-sxsw/) - Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast Moves, & More](https://soundsprofitable.com/podcast/free-sxsw-podcasting-panel/) - Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More](https://soundsprofitable.com/podcast/looking-at-podcasting-at-sxsw/) - Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting @ SXSW, How to Use Surveys, & More](https://soundsprofitable.com/podcast/podcasting-at-sxsw/) - Here's what you need to know for today in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Are Podcasters Influencers? AdOps Takes Center Stage, & More](https://soundsprofitable.com/podcast/are-podcasters-influencers/) - Here's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [The Three Most Important Statistics about News Podcast Listeners](https://soundsprofitable.com/podcast/the-stree-most-important-stat/) - Tom Webster highlights actionable takeaways from Sounds Profitable’s latest research. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Small Podcasts Drive Traffic, News Audiences ❤️ Video, & More](https://soundsprofitable.com/podcast/small-podcasts-drive-traffic/) - Here's what you need to know for today in the business of podcasting: Joe Rogan's decline, inside news podcast listeners, and new developments in immersive audio. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Advertisers 🧱 The Oscars, Podcasting OK in UK, & More](https://soundsprofitable.com/podcast/advertisers-block-the-oscars/) - Here's what you need to know for today in the business of podcasting: a MIDAS report, cost-cutting in podcasting, and advertisers block the Oscars. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [🔎 News Podcast Listeners, Looking @ On Air Fest 2025, & More](https://soundsprofitable.com/podcast/looking-at-news-podcast-li/) - Here's what you need to know for this week in the business of podcasting: a look at the News podcast listener, reviewing On Air Fest 2025, and solving subscriber churn. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Australian Audio Performance, Updating YouTube's Midrolls, & More](https://soundsprofitable.com/podcast/australian-audio-performance/) - Here's what you need to know for today in the business of podcasting: Aussie audio roundup, YouTube tweaks midroll, and indie agencies bet on tech. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Looking @ News Podcast Audiences, Combating Podcast Churn, & More](https://soundsprofitable.com/podcast/looking-at-news-podcast/) - Here's what you need to know for today in the business of podcasting: solving subscriber churn, ad click efficiency, and industry opportunities. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Recapping On Air Fest 2025](https://soundsprofitable.com/podcast/recapping-on-air-fest-2025/) - Gavin Gaddis recaps their On Air Fest experience and reflects on the importance of carrying the flame for podcasting. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Performance ⚖️ Brand, Securing Authentic Celeb Partnerships, & More](https://soundsprofitable.com/podcast/performance-vs-brand/) - Here's what you need to know for today in the business of podcasting: the new Shorts ecosystem, the rise of alt measurement, and the evolution of brand partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast-Friendly YouTube Premium, Podcasts on BBC.com, & More](https://soundsprofitable.com/podcast/podcast-friendly-youtube/) - Here's what you need to know for today in the business of podcasting: YouTube's new tier, brand safety relevance, and big moves from the BBC. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Potential Podcast Paywalls, Reading UK Ranker, & More](https://soundsprofitable.com/podcast/potential-podcast-paywalls/) - Here's what you need to know for this week in the business of podcasting: examining podcasting by zip codes, branded podcast performance and measuring that performance, and on Wondery and SirirusXM opting out of rankers. Sign up for the webinar here. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [📌 Podcast Popularity, Prepping for Video, & More](https://soundsprofitable.com/podcast/pinning-podcast-popularity/) - Here's what you need to know for today in the business of podcasting: podcasts not prepping for video, what you listen to, and new Edison research. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Brands Bolstered by Podcasts, TV ♻️ Podcasting, & More](https://soundsprofitable.com/podcast/brands-bolstered-by-podcasts/) - Here's what you need to know for today in the business of podcasting: behind the branded podcast, opting out of podcast rankers, and podcast syndication. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Spotify’s Report Card, Slow 💰 Builds Podcasting, & More](https://soundsprofitable.com/podcast/spotifys-report-card/) - Here's what you need to know for today in the business of podcasting: Spotify struggles with ads but might be winning with video, and the new slow creator fund. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Australia ❤️ Audio, Netflix Eyes Podcasting, & More](https://soundsprofitable.com/podcast/australia-loves-audio/) - Here's what you need to know for today in the business of podcasting: audio's growth in Australia, how to measure video's growth, and why campaigns should go omnichannel. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Fragmented Video Podcasting, Wow in the World + Wondery 360, & More](https://soundsprofitable.com/podcast/fragmented-video-podcasting/) - Here's what you need to know for today in the business of podcasting: what the push to video is missing, Fox gets into true crime, and new moves from Wondery. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Investment Reach, Super Bowl $avings, & More](https://soundsprofitable.com/podcast/podcast-invest-reach/) - Here's what you need to know for this week in the business of podcasting: cost-effective advertising, why your business needs DEI, and learning lessons from the golden arches. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Affordable Podcast Ads vs. The Big Game, Determined DEI, & More](https://soundsprofitable.com/podcast/affordable-podcast-ads/) - Here's what you need to know for this week in the business of podcasting: Spotify struggles to win with video, why brands are going regional for the big game, and how DEI makes a better business. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Regarding Reach, and the Business-Minded Audience](https://soundsprofitable.com/podcast/regarding-reach-and-the/) - In a two-part one-part article, Tom breaks down the business podcast consumer and looks at podcasting’s cost-effective reach. The Business Podcast Consumer Study Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcasting for Canadian 🍔, the NMPA Spotify Crackdown, & More](https://soundsprofitable.com/podcast/podcasting-for-canadian/) - Here's what you need to know for this week in the business of podcasting: Spotify's earnings call, takedowns on the platform, and the future of signal noise. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More](https://soundsprofitable.com/podcast/youtubers-becoming-podcast/) - Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [How Podcasts Covered Disaster, Growing Turkish-Language Market, & More](https://soundsprofitable.com/podcast/how-podcasts-covered-disaster/) - Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting's Share of ⏰, Podcast Listening @ Work, & More](https://soundsprofitable.com/podcast/podcastings-share-of-time/) - Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Google's Open Source Adtech, Black U.S. Podcast Listenership, & More](https://soundsprofitable.com/podcast/googles-open-source-adtech/) - Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [And Now, Your Moment of (Audio) Zen](https://soundsprofitable.com/podcast/and-now-your-moment-of-audio/) - Is audio consumption on the decline? Certainly not for podcasts. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcasters 🔜 White House Press, How Commuters Listen, & More](https://soundsprofitable.com/podcast/podcasters-at-the-white-house/) - Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More](https://soundsprofitable.com/podcast/consuming-podcasts-at-work/) - Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasts Powering Growth, Selling Old Shows with 🤖](https://soundsprofitable.com/podcast/podcasts-powering-growth/) - Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [What Business Listeners Want, 📝 On the Podcast Election, & More](https://soundsprofitable.com/podcast/what-business-listeners-want/) - Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More](https://soundsprofitable.com/podcast/audio-doesnt-equal-video/) - Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Reflecting on the Podcast Election, Netflix's Ad Growth, & More](https://soundsprofitable.com/podcast/reflecting-on-the-podcast/) - Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Buyers Are Listeners, Too](https://soundsprofitable.com/podcast/buyers-are-listeners-too/) - If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it. Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More](https://soundsprofitable.com/podcast/podcast-leads-digital-audio/) - Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Listening to Podcast Listeners, Shortform Video’s Future, & More](https://soundsprofitable.com/podcast/listening-to-podcast-listeners/) - Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new at On Air Fest. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Who Listens to Business Podcasts, the Hunt For Connection, & More](https://soundsprofitable.com/podcast/who-listens-to-business/) - Here's what you need to know for today in the business of podcasting: another edition of Oops, All Quick Hits. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audioboom's 2024 Earnings, Taking Podcast Ads to 🎮, & More](https://soundsprofitable.com/podcast/audiobooms-2024-earnings/) - Here's what you need to know for today in the business of podcasting: On Air Fest aims high, Audioboom's 2024 trading update, and YouTube's new Shorts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Ad Ads @ LAX, 2025 for Influencers, & More](https://soundsprofitable.com/podcast/podcast-ad-ads-at-lax/) - Here's what you need to know for today in the business of podcasting: the myth of ad-free podcasting, a new campaign at LAX, and predictions for 2025 influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Why Razorfish ❤️ Podcast Ads, Affiliate 🍪 Allegedy Overwritten, & More](https://soundsprofitable.com/podcast/why-razorfish-loves-podcast/) - Here's what you need to know for today in the business of podcasting: prioritizing podcast ads, a Capital one lawsuit, and 2025 goals for podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Examining Business Podcast Audiences, Potential Impact of 🍯, & More](https://soundsprofitable.com/podcast/examing-business-podcast/) - Here's what you need to know for this week in the business of podcasting: an affiliate code scandal rocks creators, the rise of the small influencer, and the business of business podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Renewing Big Podcast Deals, Meta's Changing Ad Ecosystem, & More](https://soundsprofitable.com/podcast/renewing-big-podcast-deals/) - Here's what you need to know for this week in the business of podcasting: the business of business podcasting, new show renewals, and meta ad changes. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audio Lessons from 2024, The Podcast Promotion Landscape, & More](https://soundsprofitable.com/podcast/audio-lessons-from-2024/) - Here's what you need to know for this week in the business of podcasting: the Podcast Promotion Landscape, podcasts take over TV, and an M&A surge set for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [How 🍯 Might Impact Podcasting, Audio Fuels Branded Search, & More](https://soundsprofitable.com/podcast/how-honey-might-impact/) - Here's what you need to know for this week in the business of podcasting: an influencer marketing scandal, how audio fuels research, and the pivot to video continues. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasters Prepare For a TikTok Ban, 2025 Trends, & More](https://soundsprofitable.com/podcast/podcasters-prepare-for-a/) - Here's what you need to know for this week in the business of podcasting: predictions for 2025, elections results could shape brand activism, and the future of TikTok. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Amazon Auto’s Potential, True Crime Podcast Audiences, & More](https://soundsprofitable.com/podcast/amazons-auto-potential/) - Here's what you need to know for this week in the business of podcasting: true crime listeners, online car shopping's podcast potential, and a history of Kiwi podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [True Crime Listener Research, YouTube's Video Podcast Milestone, & More](https://soundsprofitable.com/podcast/true-crime-listener-research/) - Here's what you need to know for today in the business of podcasting: true crime listeners, new features in iOS 18, and streaming plans for 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Meme Marketing Perils, New Zealand's Podcasting Pedigree, & More](https://soundsprofitable.com/podcast/meme-marketing-perils/) - Here's what you need to know for today in the business of podcasting: an online car dealership from Amazon, the history of podcasting in New Zealand, and the shrinking podcast middle class. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Reflections on a Podcasting Career](https://soundsprofitable.com/podcast/reflections-on-a-podcasting/) - Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcaster Launches Beverage, BetterHelp Top AU Podcast Advertiser, & More](https://soundsprofitable.com/podcast/podcaster-launches-beverage/) - Here's what you need to know for today in the business of podcasting: 2025 podcasting predictions from Joni Deutsch, Alex Cooper's getting into hydration, and BetterHelp holds their spot as top podcast advertiser in Australia. Register now for The 2024 True Crime Podcast Listener Landscape Report from Libsyn and Sounds Profitable! Find links to every - [Ad-Friendly True Crime, A Trillion Dollar Year, & More](https://soundsprofitable.com/podcast/ad-friendly-true-crime/) - Here's what you need to know for today in the business of podcasting: true crime can win advertisers, the trillion dollar year, and health and wellness ad restrictions. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Paywalling Podcast Journalism, Growing Audio Globally, & More](https://soundsprofitable.com/podcast/paywalling-podcast-journalism/) - Here's what you need to know for this week in the business of podcasting: podcasting on rented airwaves, walled gardens going up, and fostering podcast growth. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Magellan AI x Public Media, Focusing Subcultures over Demographics, & More](https://soundsprofitable.com/podcast/magellan-ai-x-public-media/) - Here's what you need to know for today in the business of podcasting: some more super quick hits plus a special offer. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Reporting 🔜 Paywalls, WARC on Increasing Audio Spend, & More](https://soundsprofitable.com/podcast/podcast-reporting-paywalls/) - Here's what you need to know for today in the business of podcasting: paywalling podcast journalism, breaking down audio barriers, and Spotify wrapped. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Programmatic's 2024 Performance, YouTube's Podcasting Lead Continues, & More](https://soundsprofitable.com/podcast/programmatics-2024/) - Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Show London Tickets Live, Mobile Shopping on 🦃 Day & More](https://soundsprofitable.com/podcast/podcast-show-london/) - Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Shows Grow in Triton Ranker, More Podcasting M&A, & More](https://soundsprofitable.com/podcast/new-shows-grow-in-triton/) - Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More](https://soundsprofitable.com/podcast/australian-podcast-ads-grow/) - Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audible on Amazon Music, Audio "vs" Video Podcasting, & More](https://soundsprofitable.com/podcast/audible-on-amazon-music/) - Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More](https://soundsprofitable.com/podcast/looking-at-spotifys-video/) - Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More](https://soundsprofitable.com/podcast/taking-podcast-research-global/) - Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audiobooks on Amazon Music, News Influencers Are Growing, & More](https://soundsprofitable.com/podcast/audiobooks-on-amazon-music/) - Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views](https://soundsprofitable.com/podcast/paying-video-podcasts/) - Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting 🤝 OOH, Spotify Launches Partnership, & More](https://soundsprofitable.com/podcast/podcasting-and-ooh/) - Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More](https://soundsprofitable.com/podcast/new-spotify-partnership/) - Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Media Growth During Election, Podpage Debuts Survey Tool, & More](https://soundsprofitable.com/podcast/new-media-growth-during/) - Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audience Data on Podcast Discovery, Industry Tracking Changes, & More](https://soundsprofitable.com/podcast/audience-data-on-podcast/) - Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More](https://soundsprofitable.com/podcast/asking-tough-brand-safety/) - Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Tracking Podcast Tracking, Super Bowl is Sold Out, & More](https://soundsprofitable.com/podcast/tracking-podcast-tracking/) - Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More](https://soundsprofitable.com/podcast/issues-with-third-party/) - Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More](https://soundsprofitable.com/podcast/selling-podcasts-with-curiosity-ftc-influencer-ad-crackdown-more/) - Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More](https://soundsprofitable.com/podcast/new-iab-guide-to-selling/) - Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it. Find links to every article mentioned and the full write-up here on Sounds - [Better Podcast Marketing and The Curiosity Gap](https://soundsprofitable.com/podcast/better-podcast-marketing/) - It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Acast on the Podcast Pulse, False Endorsement Law Arrives, & More](https://soundsprofitable.com/podcast/acast-on-the-podcast-pulse-false-endorsement-law-arrives-more/) - Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Sonic Branding Report, Influencer Marketing's Political 🧳, & More](https://soundsprofitable.com/podcast/new-sonic-branding-report/) - Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More](https://soundsprofitable.com/podcast/podcast-socials-drive-watch/) - Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More](https://soundsprofitable.com/podcast/spotifys-ad-exchange/) - Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More](https://soundsprofitable.com/podcast/uk-digital-listening-up-spotify-launches-podcast-auto-mod-more/) - Here's what you need to know for today in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two](https://soundsprofitable.com/podcast/does-video-drive-discovery/) - Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More](https://soundsprofitable.com/podcast/spotify-launches-sax/) - Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Insignia Buys Veritone One/Oxford Road, Top Sept. Podcast Spenders, & More](https://soundsprofitable.com/podcast/insignia-buys-veritone/) - Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More](https://soundsprofitable.com/podcast/amazons-audio-generator/) - Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Kids & Family Ad Opportunity, Music Debuted on Podcast, & More](https://soundsprofitable.com/podcast/kids-and-family-opportunity/) - Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More](https://soundsprofitable.com/podcast/spotify-audiobook-publishers/) - Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Debuts 🎵 Single, YouTube on RSS, & More](https://soundsprofitable.com/podcast/podcast-debuts-single/) - Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Audio and Video Podcast Consumers in 2024, Part One](https://soundsprofitable.com/podcast/audio-and-video-podcast/) - The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More](https://soundsprofitable.com/podcast/kids-and-family-ad/) - Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Audience Interia, A Podcasting Election, & More](https://soundsprofitable.com/podcast/podcast-audience-inertia/) - Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting's Inertia Problem, Wondery x Spencers, & More](https://soundsprofitable.com/podcast/podcastings-inertia-problem/) - Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Influencers Focus Live Events, Podcast Ad Size Matters, & More](https://soundsprofitable.com/podcast/influencers-focus-live-events/) - Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Inertia Is The Enemy of Podcasting](https://soundsprofitable.com/podcast/inertia-is-the-enemy/) - A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. - [Walmart's Podcasting Insights, Audible en España, & More](https://soundsprofitable.com/podcast/walmarts-podcasting/) - Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Presidential Podcasting Tour, Wondery Launching Toy Line, & More](https://soundsprofitable.com/podcast/presidential-podcasting-tour/) - Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Chartable Replacements, Podcasting @ Advertising Week, & More](https://soundsprofitable.com/podcast/chartable-replacements/) - Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More](https://soundsprofitable.com/podcast/podcasting-like-liquid/) - Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More](https://soundsprofitable.com/podcast/podcasting-at-advertising-week-2/) - Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Can't Skip YouTube, Spotify Pod Fan Study, & More](https://soundsprofitable.com/podcast/cant-skip-youtube/) - Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [19.2 Ounces of Podcasting Wisdom](https://soundsprofitable.com/podcast/19-2-ounces-of-podcasting-wisdom/) - What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Chartable to Close, NYT Teases VP Podcast Appearance, & More](https://soundsprofitable.com/podcast/chartable-to-close/) - Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More](https://soundsprofitable.com/podcast/ftc-data-privacy-concerns/) - Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More](https://soundsprofitable.com/podcast/podcastings-next-20m/) - Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Meta Ad Bugs, Paramount Announces Layoffs, & More](https://soundsprofitable.com/podcast/meta-ad-bugs/) - Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More](https://soundsprofitable.com/podcast/australias-2m-daily-listeners/) - Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More](https://soundsprofitable.com/podcast/ftc-on-privacy/) - Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More](https://soundsprofitable.com/podcast/womens-sports-revolution/) - Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Refocusing Podcasting for Women, YouTube's Launching Hype, & More](https://soundsprofitable.com/podcast/refocusing-podcasting-for/) - Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [FAST Fill Rates, Podcast Habits of Registered Voters & More](https://soundsprofitable.com/podcast/fast-fill-rates/) - Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Reversing the Algorithm for Women in Podcasting](https://soundsprofitable.com/podcast/reversing-the-algorithm/) - Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Coca-Cola on Open Web, International Brands on Podcasts, & More](https://soundsprofitable.com/podcast/coca-cola-on-open-web/) - Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [BBC Renews Podcast Strategy, Spotify Focusing Video, & More](https://soundsprofitable.com/podcast/bbc-renews-podcast/) - Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Elections Influencing Influencers, Women's Sports a Slam Dunk, & More](https://soundsprofitable.com/podcast/elections-influencing/) - Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More](https://soundsprofitable.com/podcast/setting-midrolls-straight/) - Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More](https://soundsprofitable.com/podcast/ipv6-vs-ipv4/) - Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Four Years Strong](https://soundsprofitable.com/podcast/four-years-strong/) - Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan Barletta Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More](https://soundsprofitable.com/podcast/womens-sports-excel-upfront/) - Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Influencing During Elections, AI 🔎 for AI, & More](https://soundsprofitable.com/podcast/influencing-during-elections/) - Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Brand Perceptions of Podcasting, Australia's Audio Growth, & More](https://soundsprofitable.com/podcast/brand-perceptions/) - Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcasting Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Attention Attention, Limited Time 🍂 Branding, & More](https://soundsprofitable.com/podcast/attention-attention/) - Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Advertising's August, Industry Growth in Saudi Arabia, & More](https://soundsprofitable.com/podcast/podcasting-advertisings-august/) - Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Branded Podcast Report, Australia's Audio 📈, & More](https://soundsprofitable.com/podcast/new-branded-podcast-report/) - Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back up Find links to every article mentioned and the full write-up here on Sounds Profitable. - [A Look @ Podcasting's Landscape, Rising Ad Loads, & More](https://soundsprofitable.com/podcast/a-look-at-podcasting/) - Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More](https://soundsprofitable.com/podcast/new-podcast-landscape-study/) - Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New Audience Survey Tool, News Publishers on Brand Safety, & More](https://soundsprofitable.com/podcast/new-audience-survey-tool/) - Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More](https://soundsprofitable.com/podcast/podcast-ad-halo-effect/) - Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [The Case for Hard News Ads, Raising Standards for Podcasting, & More](https://soundsprofitable.com/podcast/the-case-for-hard-news/) - Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More](https://soundsprofitable.com/podcast/stories-at-podcast-movement/) - Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Onward and Upward- Sounds Profitable at Podcast Movement](https://soundsprofitable.com/podcast/onward-and-upwards/) - It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For - [Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More](https://soundsprofitable.com/podcast/podcasting-at-advertising-week/) - Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Thrumm Brings the 🎵, Auto Ads Up in AU, & More](https://soundsprofitable.com/podcast/thrumm-brings-the-music/) - Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More](https://soundsprofitable.com/podcast/premium-ad-supported/) - Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Apple's Distraction Control, GARM Disbands Over X, & More](https://soundsprofitable.com/podcast/apples-distraction-control/) - Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More](https://soundsprofitable.com/podcast/precarious-podcast-load/) - Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More](https://soundsprofitable.com/podcast/sag-aftra-ai-voice-deal/) - Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Where Will We Get Our News?](https://soundsprofitable.com/podcast/where-will-we-get-our-news/) - A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. You can register now for the - [Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More](https://soundsprofitable.com/podcast/legislating-kidfluencers/) - Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmark for Q2, and youth labor laws. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasts Challenge 📺 Attention, GARM's Gone, & More](https://soundsprofitable.com/podcast/podcasts-challenge-tv-attention/) - Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's new web cleanup tool. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Olympic Social Media Bumps, Evergreen Brand Focus, & More](https://soundsprofitable.com/podcast/olympic-social-media-bumps/) - Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Olympian Social Media 🥇, History Podcasting’s Long Tail, & More](https://soundsprofitable.com/podcast/olympian-social-media/) - Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More](https://soundsprofitable.com/podcast/big-brands-niche-audience/) - Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Strategizing Podcast Growth, Evergreen Brand Storytelling, & More](https://soundsprofitable.com/podcast/strategizing-podcast-growth/) - Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More](https://soundsprofitable.com/podcast/child-safety-in-advertising/) - Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Ad-Skipping's Impact, Web Browser Regulation, & More](https://soundsprofitable.com/podcast/ad-skippings-impact/) - Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Ad Skipping's Real Impact, UK Podcasting Growth, & More](https://soundsprofitable.com/podcast/ad-skippings-real-impact/) - Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Megaphone ✅ IAB Certified, YouTube's Scale Power, & More](https://soundsprofitable.com/podcast/megaphone-iab-certified/) - Here's what you need to know for this week in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [The Hidden Cost of Ad-Skipping](https://soundsprofitable.com/podcast/the-hidden-cost-of-ad-skipping/) - A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Top Podcast Q2 Performance, Web Browser Regulation, & More](https://soundsprofitable.com/podcast/top-podcast-q2-performance/) - Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More](https://soundsprofitable.com/podcast/acast-q2-goes-for-gold/) - Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More](https://soundsprofitable.com/podcast/ethics-for-ai/) - Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [New IDs in Podcasting, Micro-Influencer Rates 📈, & More](https://soundsprofitable.com/podcast/new-ids-in-podcasting/) - Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More](https://soundsprofitable.com/podcast/spotifys-new-ad-manager/) - Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Educational Opportunities for the Podcast Industry](https://soundsprofitable.com/podcast/educational-opportunities/) - Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Google Keeps 🍪(Kinda), Spotify's Q2, & More](https://soundsprofitable.com/podcast/google-keeps-cookies/) - Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM? Find links to every article mentioned and the full write-up here on Sounds Profitable. - [AI Ethics for Ads, Podcasting's Olympic Potential, & More](https://soundsprofitable.com/podcast/ai-ethics-for-ads/) - Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More](https://soundsprofitable.com/podcast/platforms-fight-to-stay-brand-safe/) - Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [What Your Podcast Can ✂️, From Athlete to Influencer, and More](https://soundsprofitable.com/podcast/what-your-podcast-can-cut/) - Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting Gets Global, Programmatic Tempts CTV, and More](https://soundsprofitable.com/podcast/podcasting-gets-global/) - Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [What Has Your Podcast Got To Lose?](https://soundsprofitable.com/podcast/what-has-your-podcast-got-to-lose/) - This week Tom Webster provides an exercise in trimming the fat from your podcast. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Rapid Misinformation, Audio's Prime Advantage, and More](https://soundsprofitable.com/podcast/rapid-misinformation/) - Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Sports Explosion, Going Long on YouTube, and More](https://soundsprofitable.com/podcast/sports-explosion/) - Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Women's Sports A Good Bet, Spotify Adds 💬, & More](https://soundsprofitable.com/podcast/womens-sports-a-good-bet/) - Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More](https://soundsprofitable.com/podcast/mid-year-checkup/) - Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [TAL Ad Sales Switch, Creators @ Cannes Lions, & More](https://soundsprofitable.com/podcast/tal-ad-sales-switch/) - Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [What Border Collies Can Teach Us About Podcasting](https://soundsprofitable.com/podcast/what-collies-teach-us/) - This week Tom Webster explains the lessons podcasting can learn from man's best friend. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More](https://soundsprofitable.com/podcast/spotify-comments/) - Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Managing Misinformation, Tackling Sports Podcast Ads, & More](https://soundsprofitable.com/podcast/managing-misinformation/) - Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Making Logos Loud, Sports Driving Standardization, & More](https://soundsprofitable.com/podcast/making-logos-loud/) - Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [YouTube Trends Report, Where Gen Z Gets News, & More](https://soundsprofitable.com/podcast/youtube-trends-report/) - Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [News Producers ❤️ Podcasts, Updates from Vidcon, & More](https://soundsprofitable.com/podcast/news-producers-love-podcasts/) - Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More](https://soundsprofitable.com/podcast/expected-podcast-ad-load/) - Here's what you need to know for this week in the business of podcasting: how many ads listeners expect, music groups team up to sue generative AI, and what radio's past can teach podcasting's future. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Olympic Advertising Strategies, Acast's UK Election Campaign, & More](https://soundsprofitable.com/podcast/olympic-advertising/) - Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers. Find links to every article mentioned and the full write-up - [NYT’s Audio Paywall, Podcasting's Ad Advantage, & More](https://soundsprofitable.com/podcast/nyts-audio-paywall-podcastings-ad-advantage-more/) - Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming VidCon. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [My Favorite Insight From Ad Nauseam](https://soundsprofitable.com/podcast/my-favorite-insight/) - This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More](https://soundsprofitable.com/podcast/labels-on-music-ai/) - Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed efforts to keep subscribers. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More](https://soundsprofitable.com/podcast/sports-podcasts-a-touchdown/) - Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Improving Podcasting's Accessibility, Worldwide Industry Growth, & More](https://soundsprofitable.com/podcast/improving-accessibility/) - Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcasting is Influencing, Coverage from Cannes, & More](https://soundsprofitable.com/podcast/podcasting-is-influencing/) - Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More](https://soundsprofitable.com/podcast/bringing-podcasts-to-🖁-amazons-ad-relevance-more/) - Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More](https://soundsprofitable.com/podcast/global-ad-revenue-forecasts/) - Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More](https://soundsprofitable.com/podcast/podcast-ad-frequency/) - Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Spotify Video Goes Wide, New Podcast Ad Study, & More](https://soundsprofitable.com/podcast/spotify-video-goes-wide/) - Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More](https://soundsprofitable.com/podcast/apples-attribution-revamp/) - Here's what you need to know for today in the business of podcasting: a hidden side-hustler audience, IAB's upcoming "Nothing will be thesame" conference, and Kosar sues podcasting company over a ceremonial bet. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More](https://soundsprofitable.com/podcast/focusing-influencers-upfront-🌏-branded-podcastings-growth-more/) - Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers. Find links to every article mentioned and the full write-up here on Sounds - [Audio's Cross-Platform Power, Video on Spotify, & More](https://soundsprofitable.com/podcast/audios-cross-platform-power-video-on-spotify-more/) - Here's what you need to know for today in the business of podcasting: Audacy's new survey on cross-platform podcast advertising, Spotify rolls out video feeds for all podcasts, and how podcast budget cuts are causing producers to pivot. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Megaphone to Recertify, Audiences on Podcast Ads, & More](https://soundsprofitable.com/podcast/megaphone-to-recertify/) - Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More](https://soundsprofitable.com/podcast/tolerating-podcast-ads-sag-aftra-ai-waiver-more/) - Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents. Find links to every article mentioned and the full write-up here on Sounds Profitable. - [Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More](https://soundsprofitable.com/podcast/discord-signs-tunein/) - Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign. Find links to every article mentioned and the full write-up here on Sounds - [“My Audience Won’t Tolerate Advertising”](https://soundsprofitable.com/podcast/my-audience-wont-tolerate-advertising/) - This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More](https://soundsprofitable.com/podcast/spotify-signs-nebula-for-video-kids-podcasts-cut-📱time-more/) - Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals. Find links to every article mentioned and the - [Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More](https://soundsprofitable.com/podcast/megaphone-to-rejoin-iab-🍁-podcast-trend-report-more/) - Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and advertisers push back against Apple's new "web eraser". Find links to every article mentioned and the full write-up here on Sounds Profitable - [Podcast Upfront Recap, Audio Announcements, & More](https://soundsprofitable.com/podcast/podcast-upfront-recap-audio-announcements-more/) - Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include - [IAB Podcast Revenue Report, Global Podcasting Grown, & More](https://soundsprofitable.com/podcast/iab-podcast-revenue-report-global-podcasting-grown-more/) - Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. Find links to every article mentioned and the full write-up at Sounds Profitable. - [New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More](https://soundsprofitable.com/podcast/new-iab-podcast-report-growing-podcastings-55-crowd-more/) - Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad - [Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More](https://soundsprofitable.com/podcast/podcast-wins-pulitzer-optimistic-advertising-budgets-more/) - Here's what you need to know for today in the business of podcasting: The golden age of podcasting is just beginning, Acast 'on track' to full-year profitability, marketers seem optimisitic about advertising budgets, Nickelodeon releasing slate of preschool-targeting kid's podcasts, and You Didn't See Nothin' wins Pulitzer Prize. Find links to all articles mentioned and the full - [The Wilford Brimley Podcast](https://soundsprofitable.com/podcast/the-wilford-brimley-podcast/) - While podcasting is popular with younger demographics, the biggest growth potential lies in audiences aged 55 and up. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Upcoming Podcast Upfront, Audio Creating Demand, & More](https://soundsprofitable.com/podcast/upcoming-podcast-upfront-audio-creating-demand-more/) - Here's what you need to know for today in the business of podcasting: the IAB Podcast Upfront is this Thursday, Veritonic releases new study into the branding potential of phone hold music, audio's brand-building capabilities, and how walled gardens make buying ads harder for both retail media and podcasting. Find links to every article mentioned - [Podcasting Prime Minister, Global Weekly Listeners, & More](https://soundsprofitable.com/podcast/podcasting-prime-minister-global-weekly-listeners-more/) - Here's waht you need to know for today in the business of podcasting: New study on podcast listening in the Phillippines, YouGov data on global podcast listening, possible reclassification of marijuana still keeps it off limits for radio and TV (but not podcasts), pharmaceutical companies dip their toes into influencer marketing, and incumbent prime mnister - [Podcast Advertising's Q1, The Safest Advertising Bet, & More](https://soundsprofitable.com/podcast/podcast-advertisings-q1-the-safest-advertising-bet-more/) - Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares - [Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More](https://soundsprofitable.com/podcast/spotifys-newsfronts-debut-iab-podcast-measurement-v2-2-more/) - Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering. Find - [Podcasting in India, Q1 Revenue Growth, & More](https://soundsprofitable.com/podcast/podcasting-in-india-q1-revenue-growth-more/) - Here's what you need to know for today in the business of podcasting: City Casts and the value of local focus, a new report on podcast listeners in India, Magellan AI's Q1 2024 podcast advertising benchmarks, Right Side Up's guide on measuring success for influencer marketing campaigns, and The New York times covers podcast companies - [Podcast Advertising - The Safest Bet in a Risky Landscape](https://soundsprofitable.com/podcast/podcast-advertising-the-safest-bet-in-a-risky-landscape/) - For brands looking to earn attention, podcasts are proving they can deliver in a media landscape littered with noise. Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [SXM Q1 Podcast Growth, ✈️ Travel Advertising Surges, & More](https://soundsprofitable.com/podcast/sxm-q1-podcast-growth-✈️-travel-advertising-surges-more/) - Here's waht you need to know for today in the business of podcasting: SiriusXM has posted their Q1 earnings report, Pierre Bouvard covers the 24/18/58% rule, travel advertising is taking flight, brands are looking to stretch beyond TV in sports advertising (and podcasting looks to be a good fit), and a new university has introduced - [March's Top Podcast Advertisers, Growing YouTube Shorts, & More](https://soundsprofitable.com/podcast/marchs-top-podcast-advertisers-growing-youtube-shorts-more/) - Here's what you need to know for today in the business of podcasting: Magellan AI's top podcast advertisers of March, YouTube Shorts advertising revenue is trending upwards, the IAB predicts social video will overtake CTV this year, Visa's global head of content speaks to influencer marketing, and big retail brands get into DTC marketing, opening - [Spotify Has Left the IAB, Podcast Adspend Grows in UK, & More](https://soundsprofitable.com/podcast/spotify-has-left-the-iab-podcast-adspend-grows-in-uk-more/) - Here's what you need to know from this week in the business of podcasting: Spotify has left the IAB, That Was Us ups the cadence on rewatch podcasts, IAB UK shares data on podcast growth, a new listener habit report from Japan, and GroupM reclassifies a good portion of YouTube as CTV. Find links to every article - [Podcasts Rival TikTok in Japan, Acast's Annual Report, & More](https://soundsprofitable.com/podcast/podcasts-rival-tiktok-in-japan-acasts-annual-report-more/) - Here's what you need to know for today in the business of podcasting: Otonal has published a new survey of podcast usage in Japan, Acast has a new annual report, YouTube's CPO talks video podcasting, and the MRC releases an invalid traffic guideline update. Find links to every article mentioned and the full write-up (along - [UK Podcast Adspend Growth, Avoiding Marketing Fatigue, & More](https://soundsprofitable.com/podcast/uk-podcast-adspend-growth-avoiding-marketing-fatigue-more/) - Here's what you need to know for today in the business of podcasting: IAB UK's new ad spend report shows podcast spend increased 23% y-o-y, Signal Hill Insights debuts new benchmark study for branded podcasts, eMarketer shares five key stats on marketing fatigue, and Campaign covers podcasting's global growth. Find links to every article mentioned - [Sports Fans Love Audio, Creator Funding Surges, & More](https://soundsprofitable.com/podcast/sports-fans-love-audio-creator-funding-surges-more/) - Here's what you need to know for this week in the business of podcasting: U.S. creator funding surges, advertising space for the opening and closing Olympic ceremonies is sold out, The Sports Audio Report teaser has promising data for podcasting, and Rebecca Lavoie shares tips for reframing podcasting's place in the media ecosystem of a - [Spotify Leaves IAB, GroupM Reclassifies YouTube, & More](https://soundsprofitable.com/podcast/spotify-leaves-iab-groupm-reclassifies-youtube-more/) - Here's what you need to know for today in the business of podcasting: Spotify is no longer in the IAB, GroupM to reclassify some YouTube ad revenue as CTV instead of digital, Global is launching Dax ID, how video can widen podcasting's footprint, and ARM breaks down how podcast advertising is effective. Find links to - [Spotify's Q1 Earnings, Podcasters to Cover UK Election, & More](https://soundsprofitable.com/podcast/spotifys-q1-earnings-podcasters-to-cover-uk-election-more/) - Here's what you need to know for today in the business of podcasting: marketers underestimate creative's impact on sales effect, podcasters chosen for UK general election coverage, CoHost publishes new report on podcast agencies, Spotify has published their Q1 earnings, and the winners of this year's Webbys are now live. Find links to every article - [That Was Us: Dialing in the Rewatch](https://soundsprofitable.com/podcast/that-was-us-dialing-in-the-rewatch/) - What does capturing the existing fanbase of a recently-ended program look like in podcasting? We speak with actors Mandy Moore, Sterling K. Brown, and Chris Sullivan, who are launching as an episode-by-episode rewatch podcast of This Is Us, rapidly upping the normal rewatch podcast cadence of nearly a decade. Written by Bryan Barletta and Gavin - [UK Election Advertising, SXM Sports Audio Study, & More](https://soundsprofitable.com/podcast/uk-election-advertising-sxm-sports-audio-study-more/) - Here's what you need to know for today in the business of podcasting: how UK podcasts navigate the country's election cycle, the latest on Sirius XM's upcoming Sports Audio Report, and James Chandler on why advertisers should include podcasting in their media plans this year. - [IAB Revenue Report, ARN Path to SCA, & More](https://soundsprofitable.com/podcast/iab-revenue-report-arn-path-to-sca-more/) - Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. Find links to every article mentioned and the full writeup at - [IAB's Podcast Upfront, Olympic Ads Selling Fast, & More](https://soundsprofitable.com/podcast/iabs-podcast-upfront-olympic-ads-selling-fast-more/) - Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics - [Bartlett Founds Flight Studio, New Podcast Ad Research, & More](https://soundsprofitable.com/podcast/bartlett-founds-flight-studio-new-podcast-ad-research-more/) - Here's what you need to know for today in the business of podcasting: CBS finds podcasting success with 48 Hours, what ID5's fundraising means for podcasting, Signal Hill Insights tests the power of "talent read" ads, and Steven Bartlett teams up with Telling Media co-founders to launch Flight Studio. Find links to every article mentioned - [Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More](https://soundsprofitable.com/podcast/podcastings-once-in-a-century-opportunity-bbc-podcasts-x-amazon-music-more/) - Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. Find links to - [Podcasting’s Bright Future, Apple’s Transcript Transparency, & More](https://soundsprofitable.com/podcast/podcastings-bright-future-apples-transcript-transparency-more/) - Here's what you need to know for today in the business of podcasting: Odile Beniflah reports back from SXSW, Apple publishes research detailing how they approach auto-correcting errors in podcast transcripts, podcasting is on track to hit 19 million listeners in South Africa, and Paramount's Steve Raizes writes about how Paramount Global data (and teaser - [Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More](https://soundsprofitable.com/podcast/podcastings-sxsw-2024-video-adopts-podcast-techniques-more/) - This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word - [Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More](https://soundsprofitable.com/podcast/apple-podcasts-transcripts-arrive-bringing-music-to-podcasting-more/) - Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to - [Apple's Podcast Transcripts Live, PRX Helps Radio Fundraising, & More](https://soundsprofitable.com/podcast/apples-podcast-transcripts-live-prx-helps-radio-fundraising-more/) - Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past - [Podcasting Licensed Music - It’s Time](https://soundsprofitable.com/podcast/podcasting-licensed-music-its-time/) - Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin - [Making Space for Podcasting @ SXSW, Decision-Makers Listen to Podcasts, & More](https://soundsprofitable.com/podcast/making-space-for-podcasting-sxsw-decision-makers-listen-to-podcasts-more/) - Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style" Radio and Podcasts Deliver Decision-Makers to B2B Marketing Podcasting’s Place in Advertising as Google Closes the Cookie Jar Keeping Audio Ads Simple for Better Attention Metrics Get links to every story - [Podcasting's Attribution Gap, Untapped Rural Listeners, & More](https://soundsprofitable.com/podcast/podcastings-attribution-gap-untapped-rural-listeners-more/) - Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up - [B2B's Spending Big on Podcasts, IAB Australia Tracks 21% Podcast Growth, & More](https://soundsprofitable.com/podcast/b2bs-spending-big-on-podcasts-iab-australia-tracks-21-podcast-growth-more/) - Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year. For links to everything covered, the quick hits, and the - [Spotify's $10b Goal, Podcasting's SXSW Experiment, & More](https://soundsprofitable.com/podcast/spotifys-10b-goal-podcastings-sxsw-experiment-more/) - Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's - [Making SXSW Count, Spreaker's Supporter Club, Podcasting with AI & More](https://soundsprofitable.com/podcast/making-sxsw-count-spreakers-supporter-club-podcasting-with-ai-more/) - Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here. Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast Professional Tom Webster Pitches AI as a Podcast Cohost Spreaker - [Your AI Co-Host, Temu's Sonic Branding Win, PodPod's Merger, & More](https://soundsprofitable.com/podcast/your-ai-co-host-temus-sonic-branding-win-podpods-merger-more/) - Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as - [Top Podcast Advertisers, Middle East Brand Safety, & More](https://soundsprofitable.com/podcast/top-podcast-advertisers-middle-east-brand-safety-more/) - Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find - [Meet Your New Co-Host](https://soundsprofitable.com/podcast/meet-your-new-co-host/) - A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. - [Maximizing SXSW Podcast Potential, Opportunity @ NPR, & More](https://soundsprofitable.com/podcast/maximizing-sxsw-podcast-potential-opportunity-npr-more/) - Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more. Find links to everything covered in today's - [Taylor Swift’s Podcast Influence, Upper Funnel Success, & More](https://soundsprofitable.com/podcast/taylor-swifts-podcast-influence-upper-funnel-success-more/) - Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan Yuen The Value of Measuring the Upper Funnel for Podcast Ads by Paul Riismandel The Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast - [The Subtle Key to Podcasting's Persuasiveness](https://soundsprofitable.com/podcast/the-subtle-key-to-podcastings-persuasiveness/) - Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Branded Content Surging, Building Authentic Multicultural Ads, & more](https://soundsprofitable.com/podcast/branded-content-surging-building-authentic-multicultural-ads-more/) - Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren Vetrano Most publishers grew their ad offerings last year, with a focus on branded content Authentic Multicultural Narratives Create True Diversity in Audio Advertising by - [Gen Z Ad Appeal, Slate's Podcast Success, Acast on Apple, & More](https://soundsprofitable.com/podcast/gen-z-ad-appeal-slates-podcast-success-acast-on-apple-more/) - Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella Sagar This Year’s Super Bowl Is All About Reaching Gen Z by Alyssa Boyle Slate reports best year by Max Tani Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on - [What $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & More](https://soundsprofitable.com/podcast/what-7m-buys-in-podcasting-brand-investment-increase-youtubes-streaming-success-more/) - Here's what you need to know for this week in the business of podcasting: The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy? Accreditation for Black-Owned Publishers in Podcasting The Trade Desk to Lowball SSP Price Floors Brand Marketing Grows, Performance Shrinks in WARC - [2024 Benchmarks, Lowballing SSPs, NYT Ad Revenue Down, & More](https://soundsprofitable.com/podcast/2024-benchmarks-lowballing-ssps-nyt-ad-revenue-down-more/) - Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor Prices Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor The New York Times expects ad revenue to continue to decline in 2024 by Sara Guaglione Warner Music to Cut 600 - [Bumper's Podcast X-Ray, Brand Advertising Growing, More Podcast Investments, & More](https://soundsprofitable.com/podcast/bumpers-podcast-x-ray-brand-advertising-growing-more-podcast-investments-more/) - Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan Yuen Meet Podcast X-Ray by Dan Misener Toyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The - [What $7m Buys in Podcasting, YouTube Outpaces Netflix, Spotify Q4 Earnings, & More](https://soundsprofitable.com/podcast/what-7m-buys-in-podcasting-youtube-outpaces-netflix-spotify-q4-earnings-more/) - Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy Guy Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoy What People Are Doing When They Aren’t Listening To Your Podcast by Steven - [Spotify Expands Rogan, Black-Owned Accreditation, January Podcast CPMs & More](https://soundsprofitable.com/podcast/spotify-expands-rogan-black-owned-accreditation-january-podcast-cpms-more/) - Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going Public WTF is accreditation for Black-owned publications? By Sara Guaglione AdvertiseCast Marketplace Podcast Advertising Rates …as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious, BBC Sounds has publisher their Q4 - [Apple's Automatic Transcriptions, Podcasts on ESPN 2, Brand Safety Summit Lessons, & More](https://soundsprofitable.com/podcast/apples-automatic-transcriptions-podcasts-on-espn-2-brand-safety-summit-lessons-more/) - Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript Generation Alex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify Exclusivity Lessons From The Brand Podcast Summit Triton Digital’s U.S. Podcast Report, 2023 New Direct-to-Consumer Podcast Advertising Report Quick Hits: Knowing Half the Battle in Podcasting by - [Call Her Daddy Exclusivity Ends, DTC Shoppers Trust Podcasts, IAB ALM Recap & More](https://soundsprofitable.com/podcast/call-her-daddy-exclusivity-ends-dtc-shoppers-trust-podcasts-iab-alm-recap-more/) - Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston 98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds RAJAR Data Release, Q4 2023 Still Waiting For That Cookie - [Brand Podcasting Summit, Open Internet Study, Publishers Holding Strong, & More](https://soundsprofitable.com/podcast/brand-podcasting-summit-open-internet-study-publishers-holding-strong-more/) - Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported Internet Brand Podcast Summit Keeps the Focus on the Audience by Jeff Vidler In rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoy Digiday+ Research: Publishers held onto their staff and titles last year, even - [Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More](https://soundsprofitable.com/podcast/skippable-ad-engagement-pivoting-to-long-term-branding-podcasting-x-sxsw-more/) - Here's what you need to know from this week in the business of podcasting. Podcast Download: Disconnect Between Ad Creative and Audience Expectations TikTok on Skippable Ads, Becoming Search Destination Communication is Key in Podcasting Podcasting Grows at SXSW Quick Hits While they may not be top story material, the articles below from this week - [New NPR CEO, Open APIs for Podcasting, Audacy Revenue Projections, & More](https://soundsprofitable.com/podcast/new-npr-ceo-open-apis-for-podcasting-audacy-revenue-projections-more/) - Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable) The “Why” of Your Podcast by Tom Webster More gambling ad spend goes to TV than all other formats combined by Sara Lebow - [Sounder on APIs, Apple Rating Analysis, YouTube's Host-Read Haven](https://soundsprofitable.com/podcast/sounder-on-apis-apple-rating-analysis-youtubes-host-read-haven/) - Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For Transcription How Podcast Networks Are Testing Out AI Analysis of 28.5 Million Podcast Reviews on US Apple Podcasts Not All Video Podcast Ads Are Created Equal Quick Hits: The “Why” of Your Podcast by Tom Webster. - [Spotify's Audiobook Boom, Podcast Listener Growth, Prime Video Ads, & More](https://soundsprofitable.com/podcast/spotifys-audiobook-boom-podcast-listener-growth-prime-video-ads-more/) - Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre Bouvard Triton Digital US Podcast Report 2023 Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra Alter The Results Are In: - [Knowing Half The Battle in Podcasting](https://soundsprofitable.com/podcast/knowing-half-the-battle-in-podcasting/) - With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated - [Apple Transcripts, ESPN Broadcasts Podcasts, Wondery Debuts Toys & More](https://soundsprofitable.com/podcast/apple-transcripts-espn-broadcasts-podcasts-wondery-debuts-toys-more/) - Here's what you need to know for today in the business of podcasting: Transcripts on Apple Podcasts ESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex Feuz George Carlin’s Estate Sues Podcasters Over A.I. Episode …as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan - [Diversity Delivers, Personalization Pitfalls, Money Movers, & More](https://soundsprofitable.com/podcast/diversity-delivers-personalization-pitfalls-money-movers-more/) - Here's what you need to know for today in the business of podcasting: Most streaming music tracks do not reach monetisation threshold by Ella Sagar Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas Why Personalized Ads Go Wrong And How To Do Them Right by Hana - [The “Why” of Your Podcast](https://soundsprofitable.com/podcast/the-why-of-your-podcast/) - Since the beginning of podcasting, people have yearned to know exactly why someone does or does not listen to their podcast. Tom Webster reflects on what answering a “why” can uncover. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of - [Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.](https://soundsprofitable.com/podcast/audios-2024-momentum-challenging-tv-upfronts-networks-test-ai-more/) - Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sara Guaglione I analyzed 28.5 million Apple Podcasts star ratings by Dan Misener Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg Are awards worth - [Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More](https://soundsprofitable.com/podcast/sports-gen-z-problem-host-read-on-youtube-podcastings-cool-factor-more/) - Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric Walls Sports has a Gen Z problem by Mike Shields Are Podcasts Cool (Again)? by Matt Mise Hot Pod Interviews NPC Podcast Chief Collin Campbell …as for the rest of the - [Host Engagement in Video Podcasts, Spotify Signs Warner Bros. Discovery, TikTok Top Teen Choice & More](https://soundsprofitable.com/podcast/host-engagement-in-video-podcasts-spotify-signs-warner-bros-discovery-tiktok-top-teen-choice-more/) - Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma Edison Research, Cumulus Media publish Q3 Share of Ear Study Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston Teens social media platform choices are shifting. - [Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More](https://soundsprofitable.com/podcast/skippable-ad-engagement/) - Here's what you need to know for today in the business of podcasting: The 25th Hour by Tom Webster Podcasts are key tool for TV discovery, research shows by Adam Shepherd Amy Poehler to Keynote at Podcast Movement Evolutions TikTok gains favor among Gen Z over Google for searches by Jeremy Goldman Daily Beast Podcast - [SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.](https://soundsprofitable.com/podcast/sxsw-x-iheart-awards-skippable-ad-appeal-keeping-child-safe-compliant-more/) - Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max Tani TikTok reports non-skippable video ads may harm engagement by Nicola Agius How children's privacy laws complicate connected TV tracking practices by Tim Peterson S&P says advertisers have resumed spending iHeartMedia Announces Return of ‘The - [NPR's Brand Safety, SXM's Mood Ring, COPPA on Contextual, & More.](https://soundsprofitable.com/podcast/nprs-brand-safety-sxms-mood-ring-coppa-on-contextual-more/) - Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting Content Mood Targeting 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein How Will Contextual Advertising Fare When The FTC Revises Its COPPA - [Acquisition in Podcasting, Spotify Ambassador Ads, Branded Music Pitfalls](https://soundsprofitable.com/podcast/acquisition-in-podcasting-spotify-ambassador-ads-branded-music-pitfalls/) - Here's what you need to know for today in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta Ambassador Ads are going away. The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder If music marketing is a gateway to culture, brands must navigate carefully, execs say - [RSS Live on YouTube, 2023's Average CPM, Podcast Execs on 2024 & More](https://soundsprofitable.com/podcast/rss-live-on-youtube-2023s-average-cpm-podcast-execs-on-2024-more/) - Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem MakariAfter a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara Guaglione Libsyn CPMs down 6% for 2023 by Adam Shepherd - [A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More](https://soundsprofitable.com/podcast/a-year-in-acquisitions-youtube-ingests-rss-accounting-for-authenticity-more/) - Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap SXM Media’s Digital Audio Research Recap YouTube Launches RSS Feed Ingestion Branded Music and Authenticity Quick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research - [The 25 Hour Day](https://soundsprofitable.com/podcast/the-25-hour-day/) - Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More](https://soundsprofitable.com/podcast/podcast-ad-expectations-1-billion-down-under-downloads-podcastings-programmatic-potential-more/) - Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre Bouvard Australians downloaded more than 1 billion podcasts in 2023 Can programmatic help podcasts find the money? by Damian Fowler …as for the rest of the - [10 Critical Facts about Video and Podcasting for Success in 2024](https://soundsprofitable.com/podcast/10-critical-facts-about-video-and-podcasting-for-success-in-2024/) - Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study. Sound You Can See Webinar Written by Tom - [Podcasting's Multiplatform Future, Ad Market Growth Continues, Chili's Sonic Branding & More](https://soundsprofitable.com/podcast/podcastings-multiplatform-future-ad-market-growth-continues-chilis-sonic-branding-more/) - Here's what you need to know for today in the business of podcasting: Podcasting’s Multiplatform Imperative by Steven Goldstein Innovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette Siu Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan Shields Why Chili’s brought back its - [UK Podcast Reach Doubles, Guest Hosting Drives Revenue, Trader Joe's Podcasting Play, & More](https://soundsprofitable.com/podcast/uk-podcast-reach-doubles-guest-hosting-drives-revenue-trader-joes-podcasting-play-more/) - Here's what you need to know for today in the business of podcasting: Rajar Midas: podcasts double weekly reach in six years by Ella Sagar The shifts that will impact 2024’s video ad landscape by Jennifer King Defector Annual Report, September 2022 – August 2023 How Trader Joe’s, Erewhon, and H-E-B, have cultivated a cult - [TikTok x Spotify, Few Word Do Trick, New Podcast Trends Report](https://soundsprofitable.com/podcast/tiktok-x-spotify-few-word-do-trick-new-podcast-trends-report/) - Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and Spotify Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre Bouvard You Can Now Easily Save Songs to Spotify From TikTok With a Simple Tap - [SiriusXM Revamp Revealed, Niche Beats Scale, Spotify's Fan Study, & More](https://soundsprofitable.com/podcast/siriusxm-revamp-revealed-niche-beats-scale-spotifys-fan-study-more/) - Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex Weprin Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh Barber Podcasters Can Better Connect to - [Making the Case for Podcasting](https://soundsprofitable.com/podcast/making-the-case-for-podcasting/) - Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Acast's Sales Growth, Podcast Listener Consumer Verticals, AdWeek's Podcast Awards, & More](https://soundsprofitable.com/podcast/acasts-sales-growth-podcast-listener-consumer-verticals-adweeks-podcast-awards-more/) - Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad Hill Acast’s US bet pays off with 55% net sales growth in North America by Reem Makari Consumer attention and ad spend are mismatched. Where does that leave advertisers? By - [GenZ Brand Recognition, Monitoring Apple Podcast Analytics, Spotify's Audiobook Evolution](https://soundsprofitable.com/podcast/genz-brand-recognition-monitoring-apple-podcast-analytics-spotifys-audiobook-evolution/) - Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa Meyers Are my podcast downloads declining because of iOS 17? by Dan Misener The Smartest Decision Spotify Has Made In Years by Eric Nuzum For all its gains, - [Brands in Audio - A New Platform for Branded Podcasts](https://soundsprofitable.com/podcast/brands-in-audio-a-new-platform-for-branded-podcasts/) - How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio. Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: - [Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh](https://soundsprofitable.com/podcast/top-september-podcast-advertisers-bbc-podcast-growth-keeping-your-feed-fresh/) - Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source] Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source] BBC Sounds Quarter 3 2023 [Source] How podcast networks use existing feeds to improve engagement and discoverability - [A Billion for Audioboom, Branded Podcast Directory, Marketers' Big November](https://soundsprofitable.com/podcast/a-billion-for-audioboom-branded-podcast-directory-marketers-big-november/) - Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari Marketers to spend most of holiday budgets in November: report by Alyssa Meyers IP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as - [Interactive Audio Ads, Jolly Holiday Spending, Spotify's Audiobook Revamp, & More](https://soundsprofitable.com/podcast/interactive-audio-ads-jolly-holiday-spending-spotifys-audiobook-revamp-more/) - Here's what you need to know from this week in the business of podcasting: Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook Revamp Quick Hits Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced - [Super Bowl Ad Sellout, New BBC Podcast Tool, NYT Covers LeVar, & More](https://soundsprofitable.com/podcast/super-bowl-ad-sellout-new-bbc-podcast-tool-nyt-covers-levar-more/) - Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa Meyers Adaptive Podcasting - open source release from BBC Research & Development? LeVar Burton Wants to Be Heard by Laurel Graeber …as for the rest of the news: - [SXSW x Podcasting](https://soundsprofitable.com/podcast/sxsw-x-podcasting/) - Pack your bags, because the Business of Podcasting takes center stage this year at SXSW. Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global, & More](https://soundsprofitable.com/podcast/dentsus-keyword-buying-spotifys-ctv-play-amazon-podcast-previews-go-global-more/) - Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186 Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-markets ACA study reveals the three factors driving the best returns in advertising https://www.adnews.com.au/news/aca-study-reveals-the-three-factors-driving-the-best-returns-in-advertising/type/yafNews YouTube - [Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation, & More.](https://soundsprofitable.com/podcast/podcasts-in-classrooms-gen-z-adults-embrace-audio-adl-search-ad-investigation-more/) - Here's what you need to know for today in the business of podcasting: Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activities Free Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/ Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problem WNYC Parent to Cut 12% of Work Force by Benjamin Mullin - [Why Branded Content Could Be Bigger Than You Think](https://soundsprofitable.com/podcast/why-branded-content-could-be-bigger-than-you-think/) - Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study, & More.](https://soundsprofitable.com/podcast/spotify-audiobooks-advertisecasts-cpm-increase-veritonic-holiday-ad-study-more/) - Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/ Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/ Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://soundsprofitable.com/press-release/acast-and-henkel-celebrate-conversations-about-hispanic-hair-care-in-podcast-advertising-campaign/ Spotify Subscription Audiobooks - [A Holistic Approach to Podcasting | Feed Drop](https://soundsprofitable.com/podcast/a-holistic-approach-to-podcasting-feed-drop/) - Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. Visit - [SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More](https://soundsprofitable.com/podcast/sxm-announces-brand-safety-tool-podcast-cpms-hold-steadier-than-digital-more/) - Here's what you need to know for today in the business of podcasting: Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette Siu When Data Misleads by Brian Morrissey YouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma Roth Digital CPMs Plummet, 2H Rebound Expected - [The Podcast You Want To Make](https://soundsprofitable.com/podcast/the-podcast-you-want-to-make/) - After talking to so many Podcast Movement attendees last week about how to grow their audience, Tom Webster asks a hard question - should you make the podcast you want to make? Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of - [Podcast Ad Sped Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More](https://soundsprofitable.com/podcast/podcast-ad-sped-up-5-yoy-branded-kids-podcasts-prove-popular-more/) - Essential news from this week in the business of podcasting. Word of mouth is still the best podcast promotion tool, study shows by Reem Makari Frozen's Story Will Continue In a New Podcast Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast Wondery, Dr. Seuss Enterprises Ink Deal for Slate of - [New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & More](https://soundsprofitable.com/podcast/new-research-on-causes-of-podcast-churn-nielsens-podcasting-today-report-more/) - Here's what you need to know for today in the business of podcasting. Lapsed listening and podcast churn are due to time constraints by Amrita Khalid Podcasting Today- Audience Insights from Nielsen and Edison Research Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg As Disney Loses More - [Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More](https://soundsprofitable.com/podcast/back-to-school-opportunities-podcasts-at-7-share-of-eare-in-cars-more/) - Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre Bouvard Spotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley Carman Parents are spending less on back-to-school shopping this year: report by Alyssa Meyers Why Some - [Actually, We Love Ads](https://soundsprofitable.com/podcast/actually-we-love-ads/) - Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish. Written by Tom Webster Edited by Gavin Gaddis Audio editing and Narration by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More](https://soundsprofitable.com/podcast/29-of-us-households-cancel-video-streamers-new-nickelodeon-audio-drama-more/) - Here's what you need to know for today in the business of podcasting. As streaming wars heat up, nearly three in 10 US internet households are canceling services to save money by Jeremy Goldman Audible partners with Nickelodeon to launch Are You Afraid of the Dark? companion podcast by Reem Makari The Floor Plan A Jolly Holiday - [Acast Partners with Podscribe, Amazon's building an SSP, & More](https://soundsprofitable.com/podcast/acast-partners-with-podscribe-amazons-building-an-ssp-more/) - Stories covered this week in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad Hill Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia by Catherine Perloff Amazon is quietly building a publisher-focused ad product team to grow its $37 billion - [Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More](https://soundsprofitable.com/podcast/why-podcasters-should-embrace-ad-measurement-new-acast-us-leadership-more/) - Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul Riismandel Acast Supercharges US Leadership This year’s upfronts deals, broken down by Kelsey Sutton - [Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More](https://soundsprofitable.com/podcast/acast-partners-with-podscribe-how-former-spotify-exclusives-perform-more/) - Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast Solutions.) What former Spotify exclusives ‘Armchair Expert’ and ‘Anything Goes’ can reveal about audiences by Amrita Khalid The FTC updated its endorsement guidelines for the first - [Making a Podcast People Hate](https://soundsprofitable.com/podcast/making-a-podcast-people-hate/) - Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. Written by Tom Webster Edited by Bryan Barletta Audio editing by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of - [Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More](https://soundsprofitable.com/podcast/descript-acquires-squadcast-australian-podcast-ad-revenue-up-64-more/) - Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCast Top 15 podcast advertisers in Australia Google Repays Advertisers After Report of Low-Quality Ads by Garett Sloane Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns by Joe Mandese …as for the rest of the news:And for the rest - [Podcasting Q2 Earnings, Spotify x Patreon, and more.](https://soundsprofitable.com/podcast/podcasting-q2-earnings-spotify-x-patreon-and-more/) - Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One Place Q2 Earnings Calls in Podcasting Why some publishers are reducing their podcast slate to try to grow their audio businesses Quick Hits: The Song of the Summer, and the - [Podcasts reach 10% share of ear, Amazon's building an SSP, & more.](https://soundsprofitable.com/podcast/podcasts-reach-10-share-of-ear-amazons-building-an-ssp-more/) - Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business Shifting Share of Ear: A nine-year comparison of radio and podcasts Mattress Firm's Branded Podcast Drives In-Store Sales with iHeartMedia And for the rest of the news… - [The Download for August 7th, 2023](https://soundsprofitable.com/podcast/the-download-for-august-7th-2023/) - Here's what you need to know in the business of podcasting for August 7th. Why some publishers are reducing their podcast slate to try to grow their audio businesses Magnite And FreeWheel Link Up In The Name Of Interoperability Acast to focus on automation to ‘create value’ for advertisers Top 3 podcasts in U.S. remain - [The Download for August 8th, 2023](https://soundsprofitable.com/podcast/the-download-for-august-8th-2023/) - Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad Hill Why concerns of influencer marketing oversaturation are overblown by Kristina Monllos When Podcast Apps Miss The Mark by Steve Goldstein How soft is the ad market, really? By Ryan Barwick …as for the rest of the - [The Song of the Summer, and the Joe Rogan Problem](https://soundsprofitable.com/podcast/the-song-of-the-summer-and-the-joe-rogan-problem/) - While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds - [The Download for August 9th, 2023](https://soundsprofitable.com/podcast/the-download-for-august-9th-2023/) - What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita Khalid Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023 by Sara Guaglione CTV Buyers Are Still Struggling to Know Where Their Ads Ran by Catherine Perloff …as for the rest of - [Audio Ads Outperform Video for Attention & 2 Other Stories](https://soundsprofitable.com/podcast/audio-ads-outperform-video-for-attention-2-other-stories/) - This week's stories: Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The ad slowdown (or lack thereof) gives the industry reason to hope the kids podcast listener report Quick Hits: Introducing The Download by Bryan Barletta The Download is now a daily podcast, covering news important to the business of podcasting Monday - [The Download for 08-03-2023](https://soundsprofitable.com/podcast/the-download-for-08-03-2023/) - Here's what you need to know for Thursday, August 3rd. Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio. RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount Spotify - WPP & Spotify Announce First-of-its-Kind Global Partnership MediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, - [Introducing The Download](https://soundsprofitable.com/podcast/introducing-the-download/) - Bryan announces the newest evolution of The Download: a daily newsletter covering the essential news for the business of podcasting. Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcast Listeners Likely Skip Radio Ads & 2 Other Stories](https://soundsprofitable.com/podcast/podcast-listeners-likely-skip-radio-ads-2-other-stories/) - The Fully-Produced Podcast Ad: Are we leaving attention on the table? New research from Pacific Content and Signal Hill Insights suggests repurposing ads created for AM/FM radio for podcasting has some downsides. A quote from Head of Pacific Content Matt Mise in the blog posted this Thursday: “As more brands enter the podcast ad market and - [Only Be Kind](https://soundsprofitable.com/podcast/only-be-kind/) - Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life. - [Podcasts are Growing Globally & 2 Other Stories](https://soundsprofitable.com/podcast/podcasts-are-growing-globally-2-other-stories/) - This Week in Podcasting Happy Friday, podcasting! This week I've got a quick programming note before we dive into the news: The Download will be taking a week off, so your next weekly recap of essential news from the business of podcasting will hit your inbox on Friday, July 28th. I'll be 32 instead of - [Will Podcast Ad Revenues Double By 2025? Not Without These Five Things](https://soundsprofitable.com/podcast/will-podcast-ad-revenues-double-by-2025-not-without-these-five-things/) - Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [FTC Publishes Product Endorsement Guidelines, & 2 Other Stories](https://soundsprofitable.com/podcast/ftc-publishes-product-endorsement-guidelines-2-other-stories/) - This Week in Podcasting We did it folks: we made it through the long weekend. Time to settle in and get some work don- what? It's almost the weekend? I darn near lost track. On that note: I've got a couple of stories related to keeping an eye on things as they develop, as well - [New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories](https://soundsprofitable.com/podcast/new-study-examines-buyer-perceptions-of-podcast-advertising-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Neither Fish Nor Fowl](https://soundsprofitable.com/podcast/neither-fish-nor-fowl/) - With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. - [Spotify's Shifting Podcast Strategy & 2 Other Stories](https://soundsprofitable.com/podcast/spotifys-shifting-podcast-strategy-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Unifying Programmatic Buying](https://soundsprofitable.com/podcast/unifying-programmatic-buying/) - Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Does the Medium Move the Message?](https://soundsprofitable.com/podcast/does-the-medium-move-the-message/) - Does the medium, in fact, move the message? Spoiler alert - yes. This week Tom Webster previews the next research project from Sounds Profitable. Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Omny Studio Sounds Profitable theme written by Tim Cameron - [How to Murder a Podcast](https://soundsprofitable.com/podcast/how-to-murder-a-podcast/) - This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found. Contact for information about Business Leader Summit in London. Bumper Credits: Written by Tom Webster Edited by Bryan Barletta. Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: - [Growing Up in Podcasting - Literally](https://soundsprofitable.com/podcast/growing-up-in-podcasting-literally/) - This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how - [Podcasting's Golden Ratio](https://soundsprofitable.com/podcast/podcastings-golden-ratio/) - The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated - [A Key to Global Podcast Growth](https://soundsprofitable.com/podcast/a-key-to-global-podcast-growth/) - A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of - [Bringing More to the Table](https://soundsprofitable.com/podcast/bringing-more-to-the-table/) - Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of - [RIP Baked-In Ads](https://soundsprofitable.com/podcast/rip-baked-in-ads/) - Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production - [The Audio Customer Journey: Don’t Stop Believin’](https://soundsprofitable.com/podcast/the-audio-customer-journey-dont-stop-believin/) - From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [The Measurement Excuse](https://soundsprofitable.com/podcast/the-measurement-lie/) - This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of - [A VAST Feature Request](https://soundsprofitable.com/podcast/a-vast-feature-request/) - Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last. Credits: Written by Bryan Barletta Edited by Gavin Gaddis Read by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production - [The Complicated Role of AI in Podcasting](https://soundsprofitable.com/podcast/the-complicated-role-of-ai-in-podcasting/) - There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. - [Podcasting's Biggest Opportunity](https://soundsprofitable.com/podcast/podcastings-biggest-opportunity/) - Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim - [Celebrity Podcasts: Successes or Sussexes?](https://soundsprofitable.com/podcast/celebrity-podcasts-successes-or-sussexes/) - This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 - [Podcast Listeners Receptive to Political Ads & 3 Other Stories](https://soundsprofitable.com/podcast/podcast-listeners-receptive-to-political-ads-3-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Gavin: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories](https://soundsprofitable.com/podcast/spotify-downsizes-2-of-podcast-workforce-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Australian Podcast Ad Spend Up 13% & 3 Other Stories](https://soundsprofitable.com/podcast/aupodcastadspendup/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [A Rebuttal to Podcasting's "demise" & 2 Other Stories](https://soundsprofitable.com/podcast/numbers-refute-podcasting-decline-2-other-stories/) - Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma. Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, - [Reflecting on IAB Podcast Upfront, & 2 Other Stories](https://soundsprofitable.com/podcast/what-happened-at-podcast-upfront-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [How Podcast and Audio Studies are Conducted](https://soundsprofitable.com/podcast/how-podcast-and-audio-studies-are-conducted/) - In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection - [DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories](https://soundsprofitable.com/podcast/disqo-study-highlights-the-power-of-podcast-ads-2-other-stories/) - Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma. Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, - [Using CTV as a Roadmap for Programmatic Audio & 3 Other Stories](https://soundsprofitable.com/podcast/using-ctv-as-a-roadmap-for-programmatic-audio-3-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Swinging for the Podcast / Audio Industry Fences](https://soundsprofitable.com/podcast/swinging-for-the-podcast-audio-industry-fences/) - In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. - [How Brands Can Lift Minority-Owned Media & 2 Other Stories](https://soundsprofitable.com/podcast/how-brands-can-lift-minority-owned-media-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Arielle: And I’m Arielle Nissenblatt, in for Shreya Sharma Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, - [Revisit: How To Approach A Podcast Industry-Wide Education Initiative](https://soundsprofitable.com/podcast/revisit-how-to-approach-a-podcast-industry-wide-education-initiative/) - Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry - [Blocklists Continue to Hurt News, & 3 Other Stories](https://soundsprofitable.com/podcast/4022/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [April is Adopt-a-Listener Month: A Conversation with Lauren Passell](https://soundsprofitable.com/podcast/april-is-adopt-a-listener-month-a-conversation-with-lauren-passell/) - Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved. - [S&P Revises Ad Spend Prediction & 2 Other Stories](https://soundsprofitable.com/podcast/sp-revises-ad-spend-prediction-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Radiodays Europe Recap: Trends, Highlights, and Research](https://soundsprofitable.com/podcast/radiodays-europe-recap-trends-highlights-and-research/) - In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. - [AMERICA Act Targets Big Tech & 2 Other Stories](https://soundsprofitable.com/podcast/america-bill-aims-to-regulate-big-ad-tech-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Google Announces Ad Library & 2 Other Stories](https://soundsprofitable.com/podcast/google-announces-ad-library-2-other-stories/) - This week: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Let’s get started. - [5 Questions To Ask Your Podcast Audience](https://soundsprofitable.com/podcast/5-questions-to-ask-your-podcast-audience/) - Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience. - [Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories](https://soundsprofitable.com/podcast/ad-fraud-yet-to-significantly-impact-podcasts-3-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [How Google Can Earn the Trust of the Podcast Industry](https://soundsprofitable.com/podcast/how-google-can-earn-the-trust-of-the-podcast-industry/) - Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest - [Podcasters weigh in on ChatGPT & 2 Other Stories](https://soundsprofitable.com/podcast/podcasters-weigh-in-on-chatgpt-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [Spotify Stream On Announces New Features & 3 Other Stories](https://soundsprofitable.com/podcast/spotify-stream-on-announces-new-features-3-other-stories/) - Gavin: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Gavin Gaddis, in for Manuela Bedoya. Shreya: And I’m Shreya Sharma. Gavin: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, - [Feed Drop: Danone's Conscious Marketer, Linda Bethea](https://soundsprofitable.com/podcast/eed-drop-danones-conscious-marketer-linda-bethea/) - Insider Interviews host E.B. Moss interviews Lindea Bethea, Head of Marketing for Danone North America. - [Data Decoded](https://soundsprofitable.com/podcast/data-decoded/) - In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded. Credits: Written by Bryan Barletta Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production - [Podcasts Are Coming to YouTube Music & 3 Other Stories](https://soundsprofitable.com/podcast/podcasts-are-coming-to-youtube-music-3-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. Manuela: The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and - [How Can Spotify Make Streaming Ad Insertion Stick?](https://soundsprofitable.com/podcast/how-can-spotify-make-streaming-ad-insertion-stick/) - Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). - [What We Talk About When We Talk About Podcasts](https://soundsprofitable.com/podcast/what-we-talk-about-when-we-talk-about-podcasts/) - Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron - [Podcasting's Frequency Problems Are Not Unique & 3 other stories](https://soundsprofitable.com/podcast/3708/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma.This week: The App Tracking Transparency Recession, Streamers struggle with frequency capping, Bumper calculates listen time, and IPG Equity Upfront Spotlights Lack - [What Will Prebid Look Like in Podcasting?](https://soundsprofitable.com/podcast/what-will-prebid-look-like/) - Bryan Barletta interviews Jordan Bentley of Audiohook, discussing what lessons podcasting can learn from pre-bid and header bidding for display. - [How Google Can Earn Our Trust](https://soundsprofitable.com/podcast/how-google-can-earn-our-trust/) - There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up. - [An FTC-Friendly Future for Podcast Ads & 2 Other Stories](https://soundsprofitable.com/podcast/an-ftc-friendly-future-for-podcast-ads-2-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. This week: The ‘slippery slope’ of podcast endorsements, Netflix’s ad-supported tier has teething troubles, why ad buyers are hesitant to embrace - [The Podcast Experience at On Air Fest is Coming](https://soundsprofitable.com/podcast/the-podcast-experience-at-on-air-fest-is-coming/) - On Air Fest is a yearly event that celebrates sound by way of the podcast and audio industries. It’s in its 7th year, and this year, there’s an added bonus to the three-day-long event: the Podcast Experience. Bryan Barletta speaks with On Air Fest founders Jemma Brown and Scott Newman about the festival, this year’s - [Podcasting’s Curse Of Knowledge](https://soundsprofitable.com/podcast/podcastings-curse-of-knowledge/) - Podcasting's Curse of Knowledge This week, on a very special Law and Order-flavored article, Tom Webster recounts his experience serving on a jury and what the defense’s tactics taught him about podcasting. Don’t look at the chicken. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by Art19 Sounds Profitable theme written by Tim - [SXM + Mindshare Publish Black Podcast Listener Report & 3 other stories](https://soundsprofitable.com/podcast/sxm-mindshare-publish-black-podcast-listener-report-3-other-stories/) - Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Sharma. This week: Podcasting a ‘bright spot’ at SXM Media, Amplifi Media CEO counters ‘jarring headlines,’ new Black Podcast Listener Report from - [Podcast Ad Buyers Yet to See Slowdown & 3 other stories](https://soundsprofitable.com/podcast/podcast-ad-buyers-yet-to-see-slowdown-3-other-stories/) - This week: Podcast Ad Spend Isn’t Slowing Down, IAB CEO Airs Beef with Apple, Several podcast companies are hiring, Brands Seek Alternatives Amidst Digital Clutter, and an updated edition of The Podscape is live. Open Podcasting Positions Manuela:In light of recent layoffs in the podcasting space, we would like to take a moment at the - [Can Spotify Make Streaming Ad Insertion Stick?](https://soundsprofitable.com/podcast/can-spotify-make-streaming-ad-insertion-stick/) - Despite recent doom-and-gloom coverage, all signs point to the same conclusion: Spotify isn't leaving podcasting. - [Spotify Lays Off Six Percent Of Workforce And 6 Other Stories](https://soundsprofitable.com/podcast/spotify-lays-off-six-percent-of-workforce-and-6-other-stories/) - This week: Spotify layoffs, TikTok Podcasts feature spotted in the wild, exclusivity deals seem to be losing luster, and Buzzsprout launches premium subscriptions. Let’s get started. Spotify lays off six percent of workforce. Manuela: We start today on a dour note, but it’s the largest story to happen this week and bears covering. This Monday - [Megaphone has Weekend of Outages & 8 Other Stories](https://soundsprofitable.com/podcast/megaphone-has-weekend-of-outages-8-other-stories/) - Manuela: We start from a story from the holiday break. On Monday, December 19th, Podnews editor James Cridland reported on a weekend of outages for Megaphone. According to Megaphone documentation, the outage started sometime before 11am Eastern on Saturday the 17th for producers. From the website: “We are currently investigating an issue that is impacting - [Acquisitions & Funding - 2022 Podcast Industry Overview](https://soundsprofitable.com/podcast/acquisitions-funding-2022-podcast-industry-overview/) - Join Bryan in kicking off this year with a review of the notable acquisitions and fundraising that happened in 2022. - [US Podcasting Revenue Is Up + 5 more stories for May 13, 2022](https://soundsprofitable.com/podcast/us-podcasting-revenue-is-up-5-more-stories-for-may-13-2022/) - This week on The Download: US podcasting revenue is up, Google launches new way to collect data, and a new partnership aims to bring ethics to advertising. One of many podcasting social media staples is sharing platitudes about how the industry is always growing, always doing better. This Monday offered a wonderful moment where one - [The Final Show - But Not The End](https://soundsprofitable.com/podcast/the-final-show-but-not-the-end/) - Future articles and podcasts from Sounds Profitable (and me!) are all available here: https://soundsprofitable.com/podcasts Thanks for coming along for the ride, and I hope you'll join me at Sounds Profitable! See omnystudio.com/listener for privacy information. - [Podcast Profits On The Rise In The UK + 5 other stories for June 3, 2022](https://soundsprofitable.com/podcast/podcast-profits-on-the-rise-in-the-uk-5-other-stories-for-june-3-2022/) - This week on The Download: Podcast profits on the rise in the UK, white noise podcasts prove profitable, and the first Sounds Profitable Business Leader's Summit is headed to Podcast Movement. As is true of many episodes of The Download, we start with an article published on Tuesday. Bron Maher of the Press Gazette published - [Sounds Profitable Publishes The Creators Report + 5 more stories for June 30, 2022](https://soundsprofitable.com/podcast/sounds-profitable-publishes-the-creators-report-5-more-stories-for-june-30-2022/) - This week on The Download: Sounds Profitable publishes the Creators report. Slate is running provocative billboards for Slow Burn, Spotify turns its radar on podcasts, rising YouTube CPMs make the platform even more attractive for podcasters, and news organizations struggle to keep young folks around. Firstly, if you’ll indulge us a bit of self-promotion, the - [Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories](https://soundsprofitable.com/podcast/podcast-ad-spend-isnt-slowing-as-a-recession-potentially-looms-7-other-stories/) - This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven’t fallen off as expected. Podcast Ad Spend isn’t Slowing as a Recession Potentially Looms. Manuela: Marketing Brew’s - [Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022](https://soundsprofitable.com/podcast/serial-and-the-importance-of-content-curation-8-other-stories-for-september-22nd-2022/) - This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’t use programmatic, and SirusXM is no longer the biggest podcast network by reach. Let’s get started. Serial and the importance of content curation. Manuela: Last week news broke that prosecution would petition for the - [Does Podcasting Have an Ad Frequency Problem?](https://soundsprofitable.com/podcast/does-podcasting-have-an-ad-frequency-problem/) - As interest in podcasting continues to surge, so does the expectation that podcasting adheres to norms established in other advertising channels. Today, frequency capping takes the center stage. Podscribe DD: https://soundsprofitable.com/article/podscribe Thoughtleaders: https://soundsprofitable.com/article/thoughtleaders-intelligence Sounds Profitable Podscribe A deep dive into Podscribe: critical intelligence for podcast advertisers. Dec 17th, 2020 Sounds Profitable ThoughtLeaders Partner Intelligence Solution Elsie - [How Podcast Networks are Making Their Own Rules for Political Advertising & 5 Other Stories](https://soundsprofitable.com/podcast/how-podcast-networks-are-making-their-own-rules-for-political-advertising-5-other-stories/) - This week: A birds-eye view of how podcasting is doing political ads this year, Spotify stock drops after announcing price increase, podcast companies discuss diversity at Advertising Week and the IAB Upfront, and a massive new Nielsen study shows podcast ads universally boost brand metrics. How podcast networks are making their own rules for political - [Is It Time To Rethink Promo Codes?](https://soundsprofitable.com/podcast/is-it-time-to-rethink-promo-codes/) - What’s the episode about: If you’re a long time podcast listener, you’re probably familiar with promo codes. In this episode, we discuss how impactful they really are. And, is it possible that they could have even more impact for listeners, publishers, and advertisers? Tom Webster proposes an upgrade. Arielle Nissenblatt and Bryan Barletta are here - [Why Sports Podcasts Could Be a Slam Dunk for Advertisers... & 6 Other Stories](https://soundsprofitable.com/podcast/why-sports-podcasts-could-be-a-slam-dunk-for-advertisers-6-other-stories/) - This week: Why sports podcasts are a slam dunk for podcast advertisers, our quarterly earnings roundup, how the buy-side of advertising defines ‘premium’ content, how podcast advertisers are embracing Latino podcasting, and Netflix launches their ad-supported tier. Why sports podcasts could be a slam dunk for advertisers who know how to navigate the in-demand space - [Reporting On The Business Of Podcasting](https://soundsprofitable.com/podcast/reporting-on-the-business-of-podcasting/) - Bryan speaks with Marketing Brew’s Alyssa Meyers about reporting on podcasting and audio for an advertising-focused publication. Marketing Brew is part of Morning Brew’s network of newsletters. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show. Listen for: How Alyssa - [Big Name Podcasts Gets Big Numbers + 5 other stories for Mar 4, 2022](https://soundsprofitable.com/podcast/big-name-podcasts-gets-big-numbers-5-other-stories-for-mar-4-2022/) - Today on The Download from Sounds Profitable; big names in podcasting are pulling down big numbers in ad revenue, Meta and Mozilla have teamed up to change advertising privacy, and TikTok might not be the #1 place to take short-form podcast content. On a sober, world-news note: Advertisers are weathering unintended consequences from Russia’s invasion - [What Podcasting's Best Customers Think Of Podcast Ads](https://soundsprofitable.com/podcast/what-podcastings-best-customers-think-of-podcast-ads/) - The full Super Listeners Study is available here: https://www.edisonresearch.com/super-listeners-2021-from-edison-research-and-ad-results-media/ Support the show at: https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information. - [Radio Teaching Podcasting Lessons w/ Pierre Bouvard](https://soundsprofitable.com/podcast/radio-teaching-podcasting-lessons-w-pierre-bouvard/) - Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, - [Libsyn Grows Monetization + 4 more stories for Feb 25, 2022](https://soundsprofitable.com/podcast/libsyn-grows-monetization-4-more-stories-for-feb-25-2022/) - Today on The Download, Libsyn grows monetization, LinkedIn launches a podcast network, and what the new Privacy Sandbox feature for Android means for marketers. Let’s get started. Libsyn has bought another podcast representation firm, this time acquiring PAR - Podcast Ad Reps. With the acquisition LibSyn brings around 120 podcasts that were currently under representation - [Solving For Pain Points w/ Sean Howard](https://soundsprofitable.com/podcast/solving-for-pain-points-w-sean-howard/) - Sean Howard, founder of Flightpath and of Fable and Folly, talks with Bryan about solving for pain points in adtech, collaboration with your competitors, and how we're truly only at the beginning of podcasting. Sean Howard of Flightpath - [Amazon Exclusivity Deals Galore + 4 more stories for Feb 18, 2022](https://soundsprofitable.com/podcast/amazon-exclusivity-deals-galore-4-more-stories-for-feb-18-2022/) - Today on The Download, Amazon continues their streak of signing exclusivity deals, agents are becoming more of a common site in podcasting, and Spotify buys both Podsights and Charitable. Good news for those who missed Ad Result Media and Edison Research’s big webinar on 2021 data from Super Listeners: Caila Litman live-tweeted the event! Litman, - [Programmatic and Transparency w/ Jordan Bentley](https://soundsprofitable.com/podcast/programmatic-and-transparency-w-jordan-bentley/) - Jordan Bentley, Founder of Audiohook, talks with Bryan about transparency, waterfalls, programmatic advertising, and how Podcasting still has a chance to start things the right way to lead to a better future. Jordan Bentley of Audiohook - [SmartLess Media Launch + 4 more stories for Feb 11, 2022](https://soundsprofitable.com/podcast/smartless-media-launch-4-more-stories-for-feb-11-2022/) - Today on The Download: Today: Amazon inherits a celeb-powered podcasting company, new ad revenue numbers forecast good news for podcast investment, and a new op-ed asks where has Facebook’s fervor for podcasting gone? Celebrity chat podcast Smartless, hosted by Jason Bateman, Will Arnett, and Sean Hayes, recently launched production house SmartLess Media. With former Jon - [Disinformation and Ad Accountability w/ Claire Atkin](https://soundsprofitable.com/podcast/disinformation-and-ad-accountability-w-claire-atkin/) - Claire Atkin, co-founder of the brilliant non-profit Check My Ads, talks with Bryan about disinformation, ad accountability, and the steps you should be taking to make sure your brand is being seen where you want it to. Claire Atkin of Check My Ads Link discussed in Episode:https://checkmyads.org/branded/ - [Unpacking Podcasting’s Good Data w/ Caila Litman](https://soundsprofitable.com/podcast/unpacking-podcastings-good-data-w-caila-litman/) - Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Arielle Nissenblatt, who you usually hear at the top and bottom of each episode, discuss all things Good Data. If you've been wondering how our Good Data - [The Care And Feeding Of A Podcast Audience](https://soundsprofitable.com/podcast/the-care-and-feeding-of-a-podcast-audience/) - Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxx The top podcast networks, by reach: https://www.edisonresearch.com/u-s-top-podcast-networks-by-reach-q4-2021/ The difficulty of "hits" in podcasting: https://tomwebster.media/the-oversimplified-superstring-hit-incubation-theory-of-podcasting/ Support the show! Buy Walnut a treat! https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information. - [Ad Tech Firms Under Fire For Data Scraping + 5 more stories for Mar 11, 2022](https://soundsprofitable.com/podcast/ad-tech-firms-under-fire-for-data-scraping-5-more-stories-for-mar-11-2022/) - Today on The Download from Sounds Profitable; ad tech firms are under fire for data scraping, Amazon joins the social audio market, YouTube is paying podcasters to incorporate video, and more. Morning Brew’s Ryan Barwick reports that trade groups acting on behalf of publishers from the US, UK, and Canada are accusing ad-tech firms of - [The Low-Down From 'The Download' Team at Sounds Profitable](https://soundsprofitable.com/podcast/the-low-down-from-the-download-team-at-sounds-profitable/) - Manuela Bedoya, Shreya Sharma, and Gavin Gaddis are on the show today, chatting with Bryan Barletta about our newest podcast, The Download. If this is your first time hearing about it, The Download is our weekly podcast about the business of podcasting. It started in December, and was initially hosted by Evo Terra and Bryan - [Podcasting's Most Controversial Statistic](https://soundsprofitable.com/podcast/podcastings-most-controversial-statistic/) - Sorry about all the police sirens. I wasn't arrested. No, I had to record this on St. Patrick's Day. In Downtown Boston. It's like Christmas, but for alcotourists. Register for the 2022 Infinite Dial presentation here: https://www.eventbrite.com/e/the-infinite-dial-2022-tickets-290830069567?aff=edisonnewsletter&__s=xxxxxxx Support for I Hear Things can be provided at https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information. - [Beer Gets Into Video Podcast Advertising + 6 more stories for Mar 18, 2022](https://soundsprofitable.com/podcast/beer-gets-into-video-podcast-advertising-6-more-stories-for-mar-18-2022/) - Today on The Download from Sound Profitable; Beer gets into video podcast advertising, kids podcast business is booming, and an appeal to private marketplace deals over FAANG, and more. Production company Crooked Media has kicked off a campaign incorporating a purely visual sponsorship into Offline with Jon Favreau, and it’s from a sector not frequently - [Brand Safety & Suitability: Explained](https://soundsprofitable.com/podcast/brand-safety-suitability-explained/) - Today on the show, Bryan Barletta sits down with Brendan Kelly (director of ad quality measure) and Stacey Hultgren (senior manager of ad quality measurement) of SXM Media to break down the concepts of brand safety and suitability. How do advertisers determine what shows are brand safe and brand suitable for them? They also discuss - [Unsavory Developments At Stitcher After Buyout + 5 other stories for Mar 25, 2022](https://soundsprofitable.com/podcast/unsavory-developments-at-stitcher-after-buyout-5-other-stories-for-mar-25-2022/) - Today on The Download; A new article shines light on unsavory developments at Stitcher after their buyout, Chartable is shuttering SmartAds, and this year’s edition of The Infinite Dial was unveiled at Podcast Movement: Evolutions. Last Friday, Tom Webster published an installment of I Hear Things titled Podcasting’s Most Controversial Statistic. The statistic in question - [Breaking Down 1st, 2nd, and 3rd Party Data](https://soundsprofitable.com/podcast/breaking-down-1st-2nd-and-3rd-party-data/) - Today on the show, Bryan Barletta speaks with Tyler Blot, Director of Client Development at TransUnion about data -- 1st and 3rd party data, with a bit of 2nd party data thrown in there. They discuss the differentiating factors between the three of them and what you should know as an advertiser and consumer. Listen - [What To Do When The Line Stops Going Up](https://soundsprofitable.com/podcast/what-to-do-when-the-line-stops-going-up/) - The full Infinite Dial 2022 Presentation: https://www.youtube.com/watch?v=zf3CtkkUqgA My Medium article, with a recap of the current state of podcasting for 2022: https://webby2001.medium.com/the-state-of-podcasting-in-2022-back-to-work-2b21583c33bc Spotify's new podcasting interface (from Podnews): https://podnews.net/update/spotify-new-ux Adori Labs: https://www.adorilabs.com See omnystudio.com/listener for privacy information. - [Podcast CPMs Outpace Digital + 4 more stories for Apr 1, 2022](https://soundsprofitable.com/podcast/podcast-cpms-outpace-digital-4-more-stories-for-apr-1-2022/) - Today on The Download from Sounds Profitable; podcast CPMs blow digital out of the water, a leaked document reveals YouTube plans for podcasters, and iHeartMedia breaks into kids podcasting. In a development some industry veterans might not have seen coming when they got started in the industry: The Wall Street Journal has an article about - [For Your Consideration: The Many Flavors of Sounds Profitable](https://soundsprofitable.com/podcast/for-your-consideration-the-many-flavors-of-sounds-profitable/) - We’re offering up a special treat for you today. You see, a lot of the Sounds Profitable crew was all at Podcast Movement Evolutions last week... and what a week it was! Think non-stop discussions about podcasting, ad tech, equipment, statistics... and more. This week, as we wind down from all the hype, networking, eating, - [Digital Ads Evolve As Online Privacy Increases + 4 more stories for April 8, 2022](https://soundsprofitable.com/podcast/digital-ads-evolve-as-online-privacy-increases-4-more-stories-for-april-8-2022/) - **This week on The Download; digital ads evolve as online privacy increases, Substack poaches podcasts from Patreon, and iHeartMedia is buying NFTs to make podcasts about them.**A fair amount of coverage has been written about the so-called death of targeted advertising. Privacy changes implemented by Google and Apple have made some waves, but said waves - [Recapping Podcast Movement: Evolutions](https://soundsprofitable.com/podcast/recapping-podcast-movement-evolutions/) - Today on the show, Bryan Barletta and Arielle Nissenblatt discuss Podcast Movement: Evolutions, which took place last month in Los Angeles. Overall, they had a blast, met with a ton of industry folks, had some nice meals, and attended some innovative sessions. Bryan and Arielle take time to highlight Evo Terra's Podcast Hall of Fame - [Podcasting's Most Important Investment](https://soundsprofitable.com/podcast/podcastings-most-important-investment/) - Suscribe to the I Hear Things newsletter at http://tomwebster.media Michael Stelzner's Crypto Business podcast: https://www.socialmediaexaminer.com/crypto-business-podcast/ Brian Fanzo's NFT 365 podcast: https://www.isocialfanz.com/nft365 Support the show at http://buymeacoffee.com/tomwebster See omnystudio.com/listener for privacy information. - [Audio is the Fastest Growing Digital Ad Sector + 6 Other Stories](https://soundsprofitable.com/podcast/audio-is-the-fastest-growing-digital-ad-sector-6-other-stories/) - This Week On The Download: the IAB cites digital audio as the fastest-growing digital ad sector, Anchor language update embraces global podcasting, and Adweek launched their own podcast network. Let’s get started. Good news for those in the world of digital advertising: your efforts are working extremely well, according to the International Advertising Board. On - [How to Position Your Podcast to Be Featured in the Major Podcasting Listening Apps](https://soundsprofitable.com/podcast/how-to-position-your-podcast-to-be-featured-in-the-major-podcasting-listening-apps/) - Today on the show, Bryan Barletta speaks with Steve Wilson, chief strategy officer at QCODE Media. They discuss what it takes to get podcasts featured in major podcast listening apps, building relationships with podcast discovery platforms, and becoming a co-marketing partner. Listen in to learn about: Steve's background and how he got into the podcast - [Data Scraping Is Officially Legal + 5 other stories for April 22, 2022](https://soundsprofitable.com/podcast/data-scraping-is-officially-legal-5-other-stories-for-april-22-2022/) - Today on The Download; data scraping is officially legal, recent Spotify purchases prove concerning for some, and what fiction podcasters can learn from their non-fiction cousins. Collecting data just got legally less questionable in the United States. On a Tuesday news roundup for ExchangeWire, Hanna Dillion covered a huge decision by the US court of - [How Is Podcast Adtech Different From All Other Adtech?](https://soundsprofitable.com/podcast/how-is-podcast-adtech-different-from-all-other-adtech/) - Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcasts How we need to build software that makes the - [Roll With The Changes](https://soundsprofitable.com/podcast/roll-with-the-changes/) - Ashley Carman's article on Spotify's earnings call: https://www.bloomberg.com/news/articles/2022-04-27/spotify-dodges-joe-rogan-controversy-forecasts-miss-estimates?sref=W6GJF3MS Support I Hear Things! http://buymeacoffee.com/tomwebster See omnystudio.com/listener for privacy information. - [Warner Music Launches A Podcast Network + 3 more stories for April 29, 2022](https://soundsprofitable.com/podcast/warner-music-launches-a-podcast-network-3-more-stories-for-april-29-2022/) - ICYMI: Warner Music launches a podcast network, Spotify weathers the storm, and personnel changes at Edison Research. Warner Music Group is dipping its toes into podcasting with its first network: Interval Presents. The new network’s slate promises a variety of content lead by popular musicians and celebrities who work with WMG. “The initiative marks the - [Beyond Editing and SEO: How to Produce Compliant Podcast Transcripts](https://soundsprofitable.com/podcast/beyond-editing-and-seo-how-to-produce-compliant-podcast-transcripts/) - Today on the show, Bryan Barletta speaks with Ma’ayan Plaut, who is the growth marketing manager at 3play media. They discuss what it means to create accessible and compliant podcast transcripts. Ma’ayan recently tweeted about the need for transcripts to include non-speech elements. Her tweet was instructive and contained practical information for podcast publishers. We - [Potential New IAB Standards Revealed + 5 more stories for May 6, 2022](https://soundsprofitable.com/podcast/potential-new-iab-standards-revealed-5-more-stories-for-may-6-2022/) - This week on The Download: potential new IAB standards are revealed, advertisers reflect on a year of iOS-enforced privacy, and Facebook is losing the confidence of its customers. Last Thursday Ryan Barwick, writing for MarketingBrew, published a look at some promising new standards the IAB Tech Lab is toying with in anticipation of a, as - [Sounds Profitable](https://soundsprofitable.com/podcast/sounds-profitable/) - I Hear Things is joining Sounds Profitable. That's the tweet. See omnystudio.com/listener for privacy information. - [The Dos and Don’ts & How Tos of Branded Podcasting](https://soundsprofitable.com/podcast/the-dos-and-donts-how-tos-of-branded-podcasting/) - Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect Listen for: The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts. How Acast works with brands to make - [Exploring a Real-Time Case Study with Fatima Zaidi of Quill](https://soundsprofitable.com/podcast/exploring-a-real-time-case-study-with-fatima-zaidi-of-quill/) - Today on the show, Bryan Barletta speaks with Fatima Zaidi, founder and CEO of Quill inc., a full-service podcast agency that makes it easy for brands and publishers to create, launch and grow successful podcasts. Quill is launching a hosting service, Co-Host. After years of trying to work with existing hosting solutions, Quill found that - [Premium Podcasting On Apple Just Got Easier + 4 more stories for May 20, 2022](https://soundsprofitable.com/podcast/premium-podcasting-on-apple-just-got-easier-4-more-stories-for-may-20-2022/) - This week on The Download: Premium Podcasting on Apple just got easier, Media Monitors slips up on methodology, and Podfest Africa’s annual study is here. Publishing content to a premium subscription feed on Apple Podcasts is about to become far less painful. This Tuesday Techcrunch’s Sarah Perez summarized the new Apple Podcasts Delegated Delivery system - [What To Expect When You’re Expecting Tom Webster (To Join Sounds Profitable)](https://soundsprofitable.com/podcast/what-to-expect-when-youre-expecting-tom-webster-to-join-sounds-profitable/) - Today on the show, Arielle Nissenblatt chats with soon to be Sounds Profitable partner, Tom Webster. They discuss Tom’s entry into the audio world, what drives him to tell stories with data, how to be into statistics without being a “math” person, and our near and longterm plans for the company. Here’s our favorite idea - [Spotify Erroneously Serves Liquor + 4 more stories for May 27, 2021](https://soundsprofitable.com/podcast/spotify-erroneously-serves-liquor-4-more-stories-for-may-27-2021/) - This week on The Download: Spotify erroneously serves liquor, platforms continue to snap up content houses, and RSS.com shares how they beat podcast spam. Last week Spotify experienced the mother of all brand safety mistakes, and for now it has cost them the ad dollars of a major liquor distributor. As originally reported by Tanner - [Podcast Euro-Trip Recap](https://soundsprofitable.com/podcast/podcast-euro-trip-recap/) - Arielle Nissenblatt and Bryan Barletta discuss some big Sounds Profitable news – Tom Webster has officially joined the team, we announced a big Summit, taking place at Podcast Movement in Dallas later this year, and we’ve got some research presentations coming soon. Bryan and Arielle also recap Bryan’s last few weeks – his whirlwind adventures - [Spotify’s Earnings Call Happened + 5 other stories for Jun 10, 2022](https://soundsprofitable.com/podcast/spotifys-earnings-call-happened-5-other-stories-for-jun-10-2022/) - This week on The Download: Spotify’s earnings call happened, Apple improves podcast statistics, and podcast pros weigh in on how many ads is too many ads. Podcast statistics are about to get better, thanks to a recent update from Apple that’ll help take a bite out of AppleCoreMedia’s presence on podcast statistics. Anyone who just - [Spotify’s Building A New Brand Safety Tool + 4 more stories for June 16, 2022](https://soundsprofitable.com/podcast/spotifys-building-a-new-brand-safety-tool-4-more-stories-for-june-16-2022/) - This week on The Download: Spotify’s building a new brand safety tool, Google Podcast removed an episode under suspicious conditions, and Apple tells us how their podcast search works. It’s been a rollercoaster of a week for Acast news. Let’s start with the positive. This Monday Acast announced a global Audio Pride Parade, celebrating Pride - [SP Higlights: Sounds Profitable en Español! w/ Sean King of Veritone One](https://soundsprofitable.com/podcast/sp-higlights-sounds-profitable-en-espanol-w-sean-king-of-veritone-one/) - When we started using Veritone One to expand sounds profitable into Spanish the whole goal was to show people how accessible it was even with a small team, which sounds profitable is. The success of that attempt led to The Download—our weekly news recap podcast, which you absolutely should check out—to be localized by our - [YouTube Gives Tips To Podcasters + 8 more stories for June 23, 2022](https://soundsprofitable.com/podcast/youtube-gives-tips-to-podcasters-8-more-stories-for-june-23-2022/) - This week on The Download: a YouTube channel dives into podcasting on the video platform, the absence of podcasting’s middle class, and what do IAB’s measurement standards in video games mean for podcasting. Last Thursday, Creator Insider, a YouTube channel operated by a creator-focused wing of YouTube, uploaded a four minute FAQ video about podcasting - [SP Highlights: Disinformation and Ad Accountability w/ Claire Atkin Of Check My Ads](https://soundsprofitable.com/podcast/sp-highlights-disinformation-and-ad-accountability-w-claire-atkin-of-check-my-ads/) - Brand suitability and brand safety are topics that we're never gonna get away from in any aspect of podcasting. Or advertising in general. And that's why I was so excited to have Claire Atkin, co-founder of Check My Ads on the show earlier this year. Personally, as an individual, I support their movement and contribute - [Edison Research Says Podcasting Is More Succession Than Yellowstone & 8 more stories for July 7, 2022](https://soundsprofitable.com/podcast/edison-research-says-podcasting-is-more-succession-than-yellowstone-8-more-stories-for-july-7-2022/) - This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google’s Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously. Last Friday the Edison Research blog posted “Podcasting’s Opportunity in Wide Open Spaces.” In addition to - [Blubrry Brings A New Spin To Media Kits & 6 more stories for July 14, 2022](https://soundsprofitable.com/podcast/blubrry-brings-a-new-spin-to-media-kits-6-more-stories-for-july-14-2022/) - This week on The Download: Blubrry brings a new spin to media kits, Twitter’s building a podcast player, TargetSpot expands into Latin American audiences, Overcast’s creator has beef with how podcasters use DAI, and Anchor’s co-founder finds RSS standards restrictive to innovation. While a significant portion of the United States was recovering from an excessive - [Acast Buys Podchaser & 6 other stories for July 21, 2022](https://soundsprofitable.com/podcast/acast-buys-podchaser-6-other-stories-for-july-21-2022/) - This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney’s integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal. - [What Garth Brooks Can Teach Us About Podcast Ads](https://soundsprofitable.com/podcast/what-garth-brooks-can-teach-us-about-podcast-ads/) - Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. - [Shameless Acquisition Target - Episode Drop](https://soundsprofitable.com/podcast/shameless-acquisition-target-episode-drop/) - We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enemies) get rich, rich, rich selling their shows and companies to other bigger shows and bigger companies, longtime podcast executive Laura - [TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022](https://soundsprofitable.com/podcast/tiktok-eyes-podcasting-6-other-stories-for-august-4th-2022/) - This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and two perspectives on the downturn ad economy. New TikTok App Trademark Manuela: Last Thursday Dan Whateley and Amanda Perelli, writing for Business Insider, - [Programmatic Advertising for Podcasters: How to Get Started](https://soundsprofitable.com/podcast/programmatic-advertising-for-podcasters-how-to-get-started/) - The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simple plan to get you up and running. - [How To Approach A Podcast Industry-Wide Education Initiative](https://soundsprofitable.com/podcast/how-to-approach-a-podcast-industry-wide-education-initiative/) - In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across - [Podcast Quarterly Earnings & 6 Other Stories](https://soundsprofitable.com/podcast/podcast-quarterly-earnings-6-other-stories/) - This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app. Arielle: Hope you’re ready for some earnings reports, because we’ve got two segments worth of second quarter earnings to go over. First up: the big - [The Podcasting Problem Hiding in Plain Sight](https://soundsprofitable.com/podcast/the-podcasting-problem-hiding-in-plain-sight/) - Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? - [Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022](https://soundsprofitable.com/podcast/apple-ramps-up-its-in-house-podcasting-efforts-6-other-stories-for-august-18th-2022/) - This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore - [Podcast Ad Delivery: Make Better Sandwiches](https://soundsprofitable.com/podcast/podcast-ad-delivery-make-better-sandwiches/) - Even with the best intentions, bad ad delivery can happen. But why does it happen? - [The Future of Brand Safety & Suitability for Audio](https://soundsprofitable.com/podcast/the-future-of-brand-safety-suitability-for-audio/) - In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability Why it’s important to create block and allow lists for advertisers How context and - [The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network](https://soundsprofitable.com/podcast/the-reality-of-podcast-economics-i-built-an-independent-womens-podcast-network/) - In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story. - [Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?](https://soundsprofitable.com/podcast/host-reads-or-announcer-reads-in-podcast-advertising-do-we-have-to-choose/) - There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? - [100 Years of Audio Advertising](https://soundsprofitable.com/podcast/100-years-of-audio-advertising/) - In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922. How have things changed over a hundred years? What even was the first ad? Listen to learn about: The origin of audio advertising How audio ads have grown since. What we - [All We Know About Netflix's Ad Plans So Far & 9 Other Stories](https://soundsprofitable.com/podcast/all-we-know-about-netflixs-ad-plans-so-far-9-other-stories/) - This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top podcast host by episode share, and the FTC sues a data broker. All we know about Netflix’s ad plans so far Shreya: Once again we bring you an article that doesn’t feature - [Programmatic Advertising for Buyers](https://soundsprofitable.com/podcast/programmatic-advertising-for-buyers/) - September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the party. - [Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories](https://soundsprofitable.com/podcast/programmatic-advertising-could-make-podcasting-a-6-billion-industry-by-2026-7-other-stories/) - This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple announces virtual neighborhood for Latine Heritage Month, brand-lift studies are catching up with the times, and kids content is booming for Paramount+. Programmatic advertising could make podcasting a $6 billion industry by - [One Key To Growing Podcasting We Take For Granted](https://soundsprofitable.com/podcast/one-key-to-growing-podcasting-we-take-for-granted/) - We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. - [Inaugural Business Leaders Summit Recap](https://soundsprofitable.com/podcast/inaugural-business-leaders-summit-recap/) - In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leaders Summit, and most importantly: an update on Tom’s dog Walnut. Listen to learn about: Dynamic ad insertion and video trends among our sponsors. Tom’s Podcast Movement takeaways. What happened at the Sounds Profitable - [Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories](https://soundsprofitable.com/podcast/podcasters-are-buying-millions-of-listeners-through-mobile-game-ads-7-other-stories/) - This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for advertisers. Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads Manuela: Our first story is a big one! This Tuesday, Bloomberg’s Ashely Carman published a piece reporting on the discovery that podcast - [Sounds Profitable - Two Years Later](https://soundsprofitable.com/podcast/sounds-profitable-two-years-later/) - Sounds Profitable is two years old this month! Founder Bryan Barletta talks about just how far we’ve come in 24 short months, and where we are headed next as we continue to serve our mission to push podcasting forward and set the course for the future of the audio business. - [Is It Time To Rethink Promo Codes?](https://soundsprofitable.com/podcast/is-it-time-to-rethink-promo-codes-2/) - With the release of We’ll Be Right Back, part two of After These Messages, Tom Webster has a few questions about promo codes. Is it time to change how we use them? - [Podcasting overtakes talk radio, CPMs increase & 7 Other Stories](https://soundsprofitable.com/podcast/podcasting-overtakes-talk-radio-cpms-increase-7-other-stories/) - This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today’s first segment we’re going to cover two recent pieces about industry growth. First, Kurt Hanson’s Rain News recap of the Audioscape 2022 talk by Cumulus Media - [ESPN Nears Large New Partnership With DraftKings & 6 Other Stories](https://soundsprofitable.com/podcast/espn-nears-large-new-partnership-with-draftkings-6-other-stories/) - This week: ESPN to potentially partner with DraftKings, Podcasting unions make headlines, Netflix confirms two independent measurement companies, advertisers reflect on 2023 spend, and two new podcasting hosts arrive in the US. ESPN Nears Large New Partnership With DraftKings Manuela: Last Thursday Ed Hammond and Crystal Tse of Bloomberg covered an anticipated deal between ESPN - [What Does the Competitive Landscape for Podcasting Really Look Like?](https://soundsprofitable.com/podcast/what-does-the-competitive-landscape-for-podcasting-really-look-like/) - There are around four million podcasts in the world today - but how many are you actually competing with? The answer is much smaller than you might think. - [TikTok spotted scraping podcast feeds & 8 Other Stories](https://soundsprofitable.com/podcast/tiktok-spotted-scraping-podcast-feeds-8-other-stories/) - This week: TikTok spotted scraping podcast feeds, YouTube launches audio ads and host-read ad service, Internet radio platform Live365 to distribute through TuneIn On Air, the Spoken Word Audio Report debuts next week, and Digiday research shows publishers are warming more to programmatic. Evidence suggests TikTok to explore podcasts. Manuela: TikTok is coming to podcasting, or - [Where Your Podcast Plays Matters More Than You Think](https://soundsprofitable.com/podcast/where-your-podcast-plays-matters-more-than-you-think/) - What does it mean that several podcasts paid to have their podcasts downloaded in a mobile app? Let’s break down the issue at hand, where things went wrong, and what we as an industry can do to solve it. - [Two Years Later](https://soundsprofitable.com/podcast/two-years-later/) - What’s the episode about: Arielle Nissenblatt chats with Sounds Profitable partners Bryan Barletta and Tom Webster about the two year anniversary of Sounds Profitable. Learn about our content initiatives, our research, our partnership opportunities, and how you can get involved at every stage. Listen to learn about: What it means to be a Sounds Profitable - [Radio's Seven Warnings For The Podcast Industry: Part 1](https://soundsprofitable.com/podcast/radios-seven-warnings-for-the-podcast-industry-part-1/) - This week we kick off a two part series on the lessons that podcasting can take from radio's struggles. - [Amazon Music Adds Entire Music Catalog, Ad-Free Podcasts & 6 Other Stories](https://soundsprofitable.com/podcast/amazon-music-adds-entire-music-catalog-ad-free-podcasts-6-other-stories/) - This week: Amazon Prime users get ad-free podcasts and music, Buzzsprout combats email spam, new ad placements at Apple cause brand safety issue, and a roundup of the three new podcast research studies. Amazon Music adds entire music catalog, ad-free podcasts. Manuela: On Tuesday David Pierce, writing for The Verge, covered the changes coming to - [Radio's Seven Warnings For The Podcast Industry: Part 2](https://soundsprofitable.com/podcast/radios-seven-warnings-for-the-podcast-industry-part-2/) - This week, Tom continues his thoughts from last week about what Podcasting can learn from Radio’s worst mistakes. - [Three Reasons Podcast Creatives Should Embrace, Not Fear, The Role of AI](https://soundsprofitable.com/podcast/three-reasons-podcast-creatives-should-embrace-not-fear-the-role-of-ai/) - ChatGPT and other new forms of chatbot are already able to credibly write like humans, and it’s getting harder to tell who - or what - writes any given blog post. This week, Tom explains why this is a good thing for podcast creatives, and not the apocalypse. - [Podcasting, Audiobooks, And The Third Thing](https://soundsprofitable.com/podcast/podcasting-audiobooks-and-the-third-thing/) - Podcasts and Audiobooks are crossing the streams of spoken word content - what else is possible? This week, Tom Webster looks at ideas for hybrid non-fiction content that could open up whole new sources of revenue. - [Apple Podcasts is using machine learning to tag episodes and 7 other stories](https://soundsprofitable.com/podcast/apple-podcasts-is-using-machine-learning-to-tag-episodes-and-7-other-stories/) - This Week: Apple Podcasts is using machine learning to tag episodes, IAB to require annual recertification, Edison Research shares Share of Ear Q3 statistic, and Headliner announces automated YouTube integration. Bumper Discovers Apple Podcasts Assigns Topics Automatically. Manuela: This Tuesday Bumper co-founder Dan Misener posted a new discovery that explains how Apple Podcasts can recommend - [The Current State of Subscription Podcasting](https://soundsprofitable.com/podcast/the-current-state-of-subscription-podcasting/) - This week on the Sounds Profitable Deep Dive, Bryan Barletta is joined by SoundStack CEO Jon Stephenson to embark on a three-part journey through what the audio-as-a-service company has to offer. Tune in to learn how the SoundStack platform makes podcast hosting/distribution, broadcast-to-podcast, and monetization really simple. - [Creating Podcast Subscription Awareness](https://soundsprofitable.com/podcast/creating-podcast-subscription-awareness/) - This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and prioritizing each subscription solution from both the podcaster and listener perspective, and most importantly to exploring the upper limits of what we - [Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin](https://soundsprofitable.com/podcast/why-cpa-ads-are-a-win-win-running-a-podcast-like-a-business-and-more-with-amanda-mcloughlin/) - Multitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the company, how they handle relationships with advertisers, scaling, and so much more. Listen to learn about: (5 bullet points) Why Amanda believes CPA ads are a - [Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories](https://soundsprofitable.com/podcast/samsung-free-app-issue-causes-spike-in-downloads-7-other-stories/) - This week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one of which sounds like a cool robot. New auto-playing Samsung app spikes downloads. Manuela: Our top story this week, fitting for a holiday weekend, - [A DeepDive Retrospective](https://soundsprofitable.com/podcast/a-deepdive-retrospective/) - Just what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place? Read on to find out. - [Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories](https://soundsprofitable.com/podcast/sounds-profitable-publishes-brand-safety-and-suitability-study-safe-and-sound-7-other-stories/) - This week: Sounds Profitable publishes brand safety and suitability study, Edison publishes top podcast networks by reach, Libsyn unveils November 2022 podcast advertising rates, Spotify unveils its top five podcasts in Wrapped, and GroupM and Magna predict a ‘durable’ ad market next year. Sounds Profitable publishes brand safety and suitability study Safe and Sound Manuela: - [Centering Outside the Safety of RSS](https://soundsprofitable.com/podcast/centering-outside-the-safety-of-rss/) - Building an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app they launched years ago and the content that’s contained therein. In this episode, Bryan - [Amazon Pushing Podcasts Offline & 5 Other Stories](https://soundsprofitable.com/podcast/amazon-pushing-podcasts-offline-5-other-stories/) - This week: Amazon advertises podcasts offline, Twitter dissolves its Trust and Safety Council, Automakers phasing out AM radio, and a roundup of new research published this week. Amazon pushing podcasts offline. Manuela: This Monday Podnews covered Amazon Music’s new physical-space advertising campaign for their Best of 2022 podcast selections. The best-of collection has prominent placement - [Brand Safety, Suitability, and Podcasting’s Superpower](https://soundsprofitable.com/podcast/brand-safety-suitability-and-podcastings-superpower/) - Brand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable. ## Events - [[Webinar] The Advertising Landscape Part Three: Driving to Action](https://soundsprofitable.com/event/webinar-the-advertising-landscape-part-three-driving-to-action/) - Join Tom Webster, Partner at Sounds Profitable, for an exclusive presentation of new research that reveals surprising insights about podcast advertising effectiveness. This presentation draws from The Advertising Landscape, a comprehensive cross-channel study of 5,000 persons 18+ and the largest study of podcast advertising effectiveness in America. This data-driven analysis examines how podcast audiences actually respond to advertising compared to other digital and traditional channels. The findings challenge conventional assumptions about podcast advertising performance, particularly around conversion behavior, promotional response rates, and word-of-mouth generation. Webster will present the complete methodology and results, including detailed comparisons across frequency-based actions, expectation fulfillment metrics, and audience motivation factors that drive purchase. This live, interactive session will provide media buyers, advertisers, and industry professionals with actionable insights for evaluating podcast advertising within their broader media strategies. Attendees will have the opportunity to ask questions about the research methodology, explore specific findings, and discuss practical applications for campaign planning and measurement. Register for this free, live webinar, to be held on July 30, 2025 at 2:00 PM Eastern - [Webinar: Ad Nauseam](https://soundsprofitable.com/event/webinar-ad-nauseam/) - How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.In Ad Nauseam, Sounds Profitable's latest study, we surveyed 1,000 weekly podcast listeners to find out just where they stand on these expectations. - [The Sounds Profitable Business Leaders Summit at The Podcast Show London](https://soundsprofitable.com/event/the-sounds-profitable-business-leaders-summit-at-the-podcast-show-london/) - For the second year in a row, we’re thrilled to be hosting our Q2 Business Leaders Summit in partnership with The Podcast Show. Known as the biggest international festival for the business of podcasting, The Podcast Show London features 350+ world-class speakers, 150+ panels and sessions, global industry brands, networking and more. - [Webinar: The Ad Bargain](https://soundsprofitable.com/event/webinar-the-ad-bargain/) - The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms. - [Sound Summit at SXSW 2024](https://soundsprofitable.com/event/sound-summit-at-sxsw-2024/) - Podcasting’s home at SXSW! A full-day summit devoted to podcasts, featuring some of the top voices in the medium, with sessions on Hollywood and Podcasting, True Crime, the role of influencers, and the premiere of The Ad Bargain, a new cross-media study of advertising effectiveness. Join notable podcasting pros from Mr. Ballen, audiochuck, ESPN, Wondery, and more for a solid day of networking and learning! - [Webinar: Sound You Can See: Podcasting’s Video Dilemma](https://soundsprofitable.com/event/webinar-sound-you-can-see-podcastings-video-dilemma/) - For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? - [Webinar: The Power of Brands in Podcasts](https://soundsprofitable.com/event/webinar-the-power-of-brands-in-podcasts/) - In this segment of The Podcast Landscape, we'll unveil fascinating new insights, including the demographics most interested in branded content, alternative ways to engage them, their thoughts about video compared to typical podcast listeners, and more. - [Podcast Movement Denver](https://soundsprofitable.com/event/podcast-movement-denver/) - Sounds Profitable is a proud sponsor of Podcast Movement in Denver, where thousands of passionate podcasters and industry professionals from around the world come to learn, grow professionally, and most importantly evolve and improve the podcast community. - [Webinar: The Podcast Landscape in America](https://soundsprofitable.com/event/webinar-the-podcast-landscape-in-america/) - In partnership with Signal Hill Insights and some of the leading brands in podcasting, Sounds Profitable commissioned a study of over 2400 Americans 18+ to understand why they do, or do not listen to podcasts, what the barriers to future growth are, and how we can turn casual listeners into fans of the medium. - [Webinar: The Podcast Opportunity: Buyer Perceptions of Podcast Advertising](https://soundsprofitable.com/event/webinar-the-podcast-opportunity-buyer-perceptions-of-podcast-advertising/) - Sounds Profitable in partnership with Digiday and Signal Hill Insights, has uncovered the latest thinking from buyers on how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium. - [The Black Podcasting Awards](https://soundsprofitable.com/event/the-black-podcasting-awards/) - Sounds Profitable is a proud sponsor of this year's Black Podcasting Awards (BPA), an annual podcast award ceremony that celebrates and honors outstanding Black podcasters. - [Afros & Audio Podcast Festival](https://soundsprofitable.com/event/afros-audio-podcast-festival/) - Sounds Profitable is a proud sponsor of this year's Afros & Audio Podcast Festival, the first two-day conference for and by Black indie podcast creatives and audio professionals. - [Podcast Movement Evolutions](https://soundsprofitable.com/event/event-name-2/) - Sounds Profitable is a proud sponsor of this year's Podcast Movement Evolutions, taking place over 4 days across 8+ stages, featuring over 100 workshops, breakout sessions, panels, and keynote talks from some of the most successful names, brightest minds, and biggest brands in the industry. - [IAB Podcast Upfront](https://soundsprofitable.com/event/iab-podcast-upfront/) - Sounds Profitable is a proud sponsor of this year's IAB Podcast Upfront, a marketplace event designed for brands, agencies, and media buyers to preview the latest and greatest in podcasts today. - [The Sounds Profitable Business Leaders Summit at SXSW](https://soundsprofitable.com/event/sxsw/) - An annual conglomeration of parallel film, interactive media, and music festivals. - [The Sounds Profitable Business Leaders Summit at The Podcast Show London](https://soundsprofitable.com/event/the-podcast-show-london/) - Known as the biggest international festival for the business of podcasting, The Podcast Show London features 350+ world-class speakers, 150+ panels and sessions, global industry brands, networking and more. - [AdMonsters Ops Conference](https://soundsprofitable.com/event/4096/) - Ops is AdMonsters’ annual conference where digital strategists and media leaders come together to dive into industry topics around identity, privacy and regulation, first-party data, programmatic best practices, and more. - [Radiodays North America](https://soundsprofitable.com/event/radiodays-north-america/) - Considered one of the best industry conferences for radio and audio broadcasting in the world, Radiodays Europe will be bringing this event to North America in association with the highly popular Canadian Music Week conference held each year in Toronto. - [Audio Intelligence Summit](https://soundsprofitable.com/event/event-name-3/) - The Veritonic Audio Intelligence Summit brings brands, agencies, and publishers together to discuss how audio and audio advertising are being effectively utilized, measured, and optimized to heighten brand awareness and increase ROI. - [Radiodays Europe](https://soundsprofitable.com/event/radiodays-europe/) - A major event in the Radio, Podcast and Audio World bringing together over 1,200 visitors from 65 countries over 3 days. - [Webinar: The Medium Moves the Message](https://soundsprofitable.com/event/webinar-the-medium-moves-the-message/) - Sounds Profitable and Signal Hill Insights unveil a first-ever cross-platform study on advertiser affinity in podcasting and broadcasting. ## Partners - [audioXi](https://soundsprofitable.com/partner/audioxi/) - [AMP Media](https://soundsprofitable.com/partner/amp-media/) - [Flightpath](https://soundsprofitable.com/partner/flight-path/) - [Posta](https://soundsprofitable.com/partner/posta/) - [Studio Kairos](https://soundsprofitable.com/partner/studio-kairos/) - [Boston Globe](https://soundsprofitable.com/partner/boston-globe/) - [Modern Stoa Limited](https://soundsprofitable.com/partner/modern-stoa-limited/) - [Stellar Broadcast Corp](https://soundsprofitable.com/partner/stellar-broadcast-corp/) - [CitizenRacecar](https://soundsprofitable.com/partner/citizenracecar/) - [Audion](https://soundsprofitable.com/partner/audion/) - [Revving](https://soundsprofitable.com/partner/revving/) - [Coleman Insights](https://soundsprofitable.com/partner/coleman-insights/) - [Jamx](https://soundsprofitable.com/partner/jamx/) - [Ruby by iHeartMedia](https://soundsprofitable.com/partner/ruby-by-iheartmedia/) - [Airship](https://soundsprofitable.com/partner/thrumm/) - [Vessi](https://soundsprofitable.com/partner/vessi/) - [Mode Mobile](https://soundsprofitable.com/partner/12442/) - [Stony Brook University](https://soundsprofitable.com/partner/stony-brook-university/) - [Jar Podcast Solutions](https://soundsprofitable.com/partner/jar-audio/) - [Jomboy Media](https://soundsprofitable.com/partner/jomboy-media/) - [Next Chapter Podcasts](https://soundsprofitable.com/partner/next-chapter-podcasts/) - [Descript](https://soundsprofitable.com/partner/descript/) - [PMM Inc.](https://soundsprofitable.com/partner/pmm-inc/) - [Sport Social Podcast Network](https://soundsprofitable.com/partner/sport-social-podcast-network/) - [Follow Up Media](https://soundsprofitable.com/partner/follow-up-media/) - [Modern Wisdom](https://soundsprofitable.com/partner/modern-wisdom/) - [Impact Theory](https://soundsprofitable.com/partner/impact-theory/) - [beehiiv](https://soundsprofitable.com/partner/beehiiv/) - [Podigee](https://soundsprofitable.com/partner/podigee/) - [Transistor](https://soundsprofitable.com/partner/transistor/) - [PodBean](https://soundsprofitable.com/partner/pod-bean/) - [Global Studios](https://soundsprofitable.com/partner/global-studios/) - [Consumable, Inc](https://soundsprofitable.com/partner/consumable-inc/) - [Corsa Digital](https://soundsprofitable.com/partner/corsa-digital/) - [Podcast Nation](https://soundsprofitable.com/partner/podcast-nation/) - [Muck Rack](https://soundsprofitable.com/partner/muck-rack/) - [StagePilot](https://soundsprofitable.com/partner/12179/) - [The Collector Nation](https://soundsprofitable.com/partner/the-collector-nation/) - [Audacy](https://soundsprofitable.com/partner/11967/) - [Sine Wave Strategies](https://soundsprofitable.com/partner/sine-wave-strategies/) - [Helios Media](https://soundsprofitable.com/partner/radio-america/) - [White Noise and Sleep Sounds (12 Hours)](https://soundsprofitable.com/partner/white-noise-and-sleep-sounds-12-hours/) - [Alitu / The Podcast Host](https://soundsprofitable.com/partner/alitu/) - [Spreaker](https://soundsprofitable.com/partner/spreaker/) - [Triton Digital](https://soundsprofitable.com/partner/triton-digital/) - [Dwellspring](https://soundsprofitable.com/partner/12-hour-sound-machines/) - [Larj Media](https://soundsprofitable.com/partner/larj-media/) - [Studio71](https://soundsprofitable.com/partner/studio71/) - [TMG Studios](https://soundsprofitable.com/partner/tmg-studios/) - [Ausha](https://soundsprofitable.com/partner/ausha/) - [Lindsay Bowen Law](https://soundsprofitable.com/partner/lindsay-bowen-law/) - [Creator Exchange (CreatorX)](https://soundsprofitable.com/partner/ossa-collective/) - [Cineverse](https://soundsprofitable.com/partner/cineverse/) - [Podgo](https://soundsprofitable.com/partner/podgo/) - [Riffio](https://soundsprofitable.com/partner/riffio/) - [Dear Media](https://soundsprofitable.com/partner/dear-media/) - [Slate](https://soundsprofitable.com/partner/slate/) - [Starglow Media](https://soundsprofitable.com/partner/starglow-media/) - [Supertab](https://soundsprofitable.com/partner/supertab/) - [Castify.ai](https://soundsprofitable.com/partner/castify-ai/) - [Back Pocket Studios](https://soundsprofitable.com/partner/back-pocket-studios/) - [Bigger Pockets](https://soundsprofitable.com/partner/bigger-pockets/) - [Opus Clip](https://soundsprofitable.com/partner/opus-clip/) - [PodSEO](https://soundsprofitable.com/partner/podseo/) - [The Podcast Exchange (TPX)](https://soundsprofitable.com/partner/the-podcast-exchange-tpx/) - [Strategic Solutions Research](https://soundsprofitable.com/partner/strategic-solutions-research/) - [Media Bodies](https://soundsprofitable.com/partner/media-bodies/) - [CodeADX The Promo Code Marketplace](https://soundsprofitable.com/partner/codeadx-the-promo-code-marketplace/) - [Magnet Originals](https://soundsprofitable.com/partner/magnet-originals/) - [Daylight](https://soundsprofitable.com/partner/qcode-media/) - [We are A-OK](https://soundsprofitable.com/partner/we-are-a-ok/) - [Amplified Voices](https://soundsprofitable.com/partner/amplified-voices/) - [Point To Point](https://soundsprofitable.com/partner/point-to-point/) - [BLEAV](https://soundsprofitable.com/partner/bron-entertainment-llc/) - [HealthPodcast.Org](https://soundsprofitable.com/partner/health-podcast-network-powered-by-mission-based-media/) - [Buzz Knight Media](https://soundsprofitable.com/partner/buzz-knight-media/) - [The Radcast Network](https://soundsprofitable.com/partner/radcast-network/) - [Paul Street](https://soundsprofitable.com/partner/paul-street/) - [Auddia](https://soundsprofitable.com/partner/auddia/) - [The Athletic](https://soundsprofitable.com/partner/the-athletic/) - [Tink Media](https://soundsprofitable.com/partner/tink-media/) - [Adopter Media](https://soundsprofitable.com/partner/adopter-media/) - [SpotsNow](https://soundsprofitable.com/partner/station/) - [Next Audio](https://soundsprofitable.com/partner/next-broadcast-media/) - [Wellness Loud](https://soundsprofitable.com/partner/wellness-loud/) - [Table Read Podcast / Manifest Media Production](https://soundsprofitable.com/partner/table-read-podcast-manifest-media-production/) - [Winmo](https://soundsprofitable.com/partner/winmo/) - [Gen Z Media](https://soundsprofitable.com/partner/gen-z-media/) - [AVC (Audio Video Creators)](https://soundsprofitable.com/partner/avc-audio-video-creators/) - [Noticed](https://soundsprofitable.com/partner/noticed/) - [1UpMedia](https://soundsprofitable.com/partner/1upmedia/) - [PodPitch](https://soundsprofitable.com/partner/podpitch/) - [AudioRista](https://soundsprofitable.com/partner/audiorista/) - [Odeeo](https://soundsprofitable.com/partner/odeeo/) - [The Asprey Group](https://soundsprofitable.com/partner/the-asprey-group/) - [Soundrise](https://soundsprofitable.com/partner/soundrise/) - [Mynt Performance Marketing](https://soundsprofitable.com/partner/mynt-performance-marketing/) - [On Air Presents](https://soundsprofitable.com/partner/work-x-work/) - [Pilot Podcasts](https://soundsprofitable.com/partner/pilot-podcasts/) - [Sundaze PR](https://soundsprofitable.com/partner/sundaze-pr/) - [Deseret Digital Media](https://soundsprofitable.com/partner/deseret-digital-media/) - [Adsmovil](https://soundsprofitable.com/partner/adsmovil/) - [Companion](https://soundsprofitable.com/partner/companion/) - [FlightStory/Diary of a CEO](https://soundsprofitable.com/partner/flightstory-diary-of-a-ceo/) - [Spotify](https://soundsprofitable.com/partner/spotify/) - [StoryOn Media & Marketing](https://soundsprofitable.com/partner/storyon-media-marketing/) - [YEA Media Group](https://soundsprofitable.com/partner/yea-media-group/) - [display.io](https://soundsprofitable.com/partner/display-io/) - [Wondercraft](https://soundsprofitable.com/partner/wondercraft/) - [SAG-AFTRA](https://soundsprofitable.com/partner/sag-aftra/) - [Valenz Media](https://soundsprofitable.com/partner/valenz-media/) - [Timeline](https://soundsprofitable.com/partner/timeline/) - [Acorns](https://soundsprofitable.com/partner/acorns/) - [Compliance Podcast Network](https://soundsprofitable.com/partner/compliance-podcast-network/) - [StreamGuys](https://soundsprofitable.com/partner/streamguys/) - [ekoz.ai](https://soundsprofitable.com/partner/ekoz-ai/) - [Linkfire](https://soundsprofitable.com/partner/linkfire/) - [Adelicious](https://soundsprofitable.com/partner/adelicious/) - [adtwin](https://soundsprofitable.com/partner/adtwin/) - [Steve Lack Audio](https://soundsprofitable.com/partner/steve-lack-audio/) - [Miller Kaplan](https://soundsprofitable.com/partner/miller-kaplan/) - [RSS.com](https://soundsprofitable.com/partner/rss-com/) - [TYT Network](https://soundsprofitable.com/partner/tyt-network/) - [SMC & Mosaic Monocle](https://soundsprofitable.com/partner/smc-mosaic-monocle/) - [Owl & Co.](https://soundsprofitable.com/partner/10060/) - [Your.mov](https://soundsprofitable.com/partner/your-mov/) - [Atomic Entertainment](https://soundsprofitable.com/partner/atomic-entertainment/) - [Next Step Social](https://soundsprofitable.com/partner/next-step-social/) - [CBC](https://soundsprofitable.com/partner/cbc/) - [The Outloud Group](https://soundsprofitable.com/partner/the-outloud-group/) - [Fourthwall](https://soundsprofitable.com/partner/fourthwall/) - [Topic Studios](https://soundsprofitable.com/partner/topic-studios/) - [Podimo](https://soundsprofitable.com/partner/podimo/) - [Mission Media](https://soundsprofitable.com/partner/mission-media/) - [The 3050 Co.](https://soundsprofitable.com/partner/the-3050-co/) - [Bold Collective](https://soundsprofitable.com/partner/bold-collective/) - [John Wordock Media](https://soundsprofitable.com/partner/john-wordock-media/) - [Rembrand](https://soundsprofitable.com/partner/rembrand/) - [Audiohook](https://soundsprofitable.com/partner/audiohook/) - [Colture Podcast Network](https://soundsprofitable.com/partner/colture-podcast-network/) - [Disctopia](https://soundsprofitable.com/partner/disctopia/) - [The Daily Wire](https://soundsprofitable.com/partner/the-daily-wire/) - [Nielsen](https://soundsprofitable.com/partner/nielsen/) - [Podstock](https://soundsprofitable.com/partner/podstock/) - [Casted](https://soundsprofitable.com/partner/casted/) - [Los Angeles Tribune Podcast Network](https://soundsprofitable.com/partner/los-angeles-tribune-podcast-network/) - [Ampel](https://soundsprofitable.com/partner/ampel/) - [Audivita](https://soundsprofitable.com/partner/audivita/) - [DeepCast](https://soundsprofitable.com/partner/deepcast/) - [Story Pirates](https://soundsprofitable.com/partner/story-pirates/) - [Flightcast](https://soundsprofitable.com/partner/flightcast/) - [The Podcast Guys](https://soundsprofitable.com/partner/the-podcast-guys/) - [Big Little Media](https://soundsprofitable.com/partner/big-little-media/) - [Nova Entertainment](https://soundsprofitable.com/partner/nova-entertainment/) - [SiriusXM Media](https://soundsprofitable.com/partner/sxm-media/) - [Listener.com](https://soundsprofitable.com/partner/listener-com/) - [MEDIA CRTL](https://soundsprofitable.com/partner/media-crtl/) - [PostIndustria](https://soundsprofitable.com/partner/postindustria/) - [Gilded Audio](https://soundsprofitable.com/partner/gilded-audio/) - [LeadsRx](https://soundsprofitable.com/partner/leadsrx/) - [Zeno Media](https://soundsprofitable.com/partner/zeno-media/) - [Voicing Change Media](https://soundsprofitable.com/partner/voicing-change-media/) - [Futuro Media Group](https://soundsprofitable.com/partner/futuro-media-group/) - [Veritone](https://soundsprofitable.com/partner/veritone/) - [Locked On Podcast Network](https://soundsprofitable.com/partner/locked-on-podcast-network/) - [Gamut Podcast Network](https://soundsprofitable.com/partner/gamut-podcast-network/) - [Marbyl](https://soundsprofitable.com/partner/marbyl/) - [Mondo Metrics](https://soundsprofitable.com/partner/mondo-metrics/) - [Bruá Podcasts](https://soundsprofitable.com/partner/brua-podcasts/) - [Voltage](https://soundsprofitable.com/partner/voltage/) - [Firstory](https://soundsprofitable.com/partner/firstory/) - [Pitaya Entertainment](https://soundsprofitable.com/partner/pitaya-entertainment/) - [Jotto](https://soundsprofitable.com/partner/jotto/) - [Entropy](https://soundsprofitable.com/partner/entropy/) - [Audire](https://soundsprofitable.com/partner/audire/) - [DAX US](https://soundsprofitable.com/partner/dax-us/) - [Sound Insights](https://soundsprofitable.com/partner/sound-insights/) - [Gigaverse](https://soundsprofitable.com/partner/gigaverse/) - [Backyard Ventures](https://soundsprofitable.com/partner/backyard-ventures/) - [Almost Friday Media](https://soundsprofitable.com/partner/almost-friday-media/) - [TED](https://soundsprofitable.com/partner/ted/) - [This is Small Business](https://soundsprofitable.com/partner/this-is-small-business/) - [The Gernert Company](https://soundsprofitable.com/partner/the-gernrert-company/) - [Airship](https://soundsprofitable.com/partner/airship/) - [POD Digital Media](https://soundsprofitable.com/partner/pod-digital-media/) - [Omnicom Media Group](https://soundsprofitable.com/partner/8587/) - [Narrativ](https://soundsprofitable.com/partner/narrativ/) - [Omny Studio](https://soundsprofitable.com/partner/omny-studio/) - [PorterHouse Media](https://soundsprofitable.com/partner/porterhouse-media/) - [Paramount](https://soundsprofitable.com/partner/paramount/) - [BuzzMyVideos](https://soundsprofitable.com/partner/buzzmyvideos/) - [Newhaus Ideas](https://soundsprofitable.com/partner/newhaus-ideas/) - [Audivita Studios](https://soundsprofitable.com/partner/audivita-studios-2/) - [Auddy](https://soundsprofitable.com/partner/auddy/) - [NewsGuard](https://soundsprofitable.com/partner/newsguard/) - [Audivita Studios](https://soundsprofitable.com/partner/audivita-studios/) - [Direct Results Media](https://soundsprofitable.com/partner/direct-results-media/) - [K Media Consulting](https://soundsprofitable.com/partner/k-media-consulting/) - [Focus 360 / Creator Square](https://soundsprofitable.com/partner/focus-360-creator-square/) - [LiveRead.io](https://soundsprofitable.com/partner/single-source-media/) - [Crooked Media](https://soundsprofitable.com/partner/crooked-media/) - [Multitude Productions](https://soundsprofitable.com/partner/multitude-productions/) - [Pantheon Media](https://soundsprofitable.com/partner/pantheon-media/) - [Red Seat Ventures](https://soundsprofitable.com/partner/red-seat-ventures/) - [Audacia Audio](https://soundsprofitable.com/partner/audacia-audio/) - [Rill Data](https://soundsprofitable.com/partner/rill-data/) - [PodcastOne](https://soundsprofitable.com/partner/podcastone-2/) - [Wildcast](https://soundsprofitable.com/partner/wildcast/) - [Podder](https://soundsprofitable.com/partner/podder/) - [Speechmatics](https://soundsprofitable.com/partner/speechmatics/) - [Player FM](https://soundsprofitable.com/partner/player-fm/) - [3Play Media](https://soundsprofitable.com/partner/3play-media/) - [Magellan AI](https://soundsprofitable.com/partner/magellan/) - [ART19](https://soundsprofitable.com/partner/art19/) - [Jun Group](https://soundsprofitable.com/partner/jun-group/) - [Central Talent Booking](https://soundsprofitable.com/partner/central-talent-booking/) - [Voxtopica](https://soundsprofitable.com/partner/vox-topica/) - [Wavve](https://soundsprofitable.com/partner/wavve/) - [Forever Dog Productions](https://soundsprofitable.com/partner/forever-dog-productions/) - [Impressions.FM](https://soundsprofitable.com/partner/impressions-fm/) - [Genuina](https://soundsprofitable.com/partner/genuina/) - [Los Angeles Times](https://soundsprofitable.com/partner/los-angeles-times/) - [YAP Media](https://soundsprofitable.com/partner/yap-media/) - [Fairing](https://soundsprofitable.com/partner/fairing/) - [Voice123](https://soundsprofitable.com/partner/voice123/) - [PodCo](https://soundsprofitable.com/partner/podco/) - [KaSa Media Productions](https://soundsprofitable.com/partner/kasa-media-productions/) - [UTA](https://soundsprofitable.com/partner/uta/) - [Wondery](https://soundsprofitable.com/partner/wondery/) - [Sounds Profitable](https://soundsprofitable.com/partner/sounds-profitable/) - [Artsai](https://soundsprofitable.com/partner/artsai/) - [Project Brazen](https://soundsprofitable.com/partner/project-brazen/) - [American Public Media](https://soundsprofitable.com/partner/american-public-media/) - [Cloud10](https://soundsprofitable.com/partner/cloud10/) - [Amplitude Media Partners](https://soundsprofitable.com/partner/amplitude-media-partners/) - [Nothing Much Happens](https://soundsprofitable.com/partner/nothing-much-happens/) - [City Cast](https://soundsprofitable.com/partner/city-cast/) - [PAVE Studios](https://soundsprofitable.com/partner/pave-studios/) - [Airwave](https://soundsprofitable.com/partner/airwave/) - [Nomono](https://soundsprofitable.com/partner/nomono/) - [YouTube](https://soundsprofitable.com/partner/youtube/) - [Libsyn Ads](https://soundsprofitable.com/partner/libsyn/) - [Introcast.io](https://soundsprofitable.com/partner/introcast-io/) - [Canadaland](https://soundsprofitable.com/partner/canadaland/) - [InfluenceLogic](https://soundsprofitable.com/partner/influencelogic/) - [BackBeat Media](https://soundsprofitable.com/partner/backbeat-media/) - [AudioStack.ai](https://soundsprofitable.com/partner/audiostack-ai/) - [Tenderfoot TV](https://soundsprofitable.com/partner/tenderfoot-tv/) - [NumberEight](https://soundsprofitable.com/partner/numbereight/) - [Good Karma Brands](https://soundsprofitable.com/partner/good-karma-brands/) - [Tredio](https://soundsprofitable.com/partner/tredio/) - [BetterHelp](https://soundsprofitable.com/partner/better-help/) - [SoundCast](https://soundsprofitable.com/partner/soundcast/) - [The Podglomorate](https://soundsprofitable.com/partner/the-podglomorate/) - [PRX](https://soundsprofitable.com/partner/prx/) - [Club Road Associates](https://soundsprofitable.com/partner/club-road-associates/) - [Your Mom's House](https://soundsprofitable.com/partner/your-moms-house/) - [Right Side Up](https://soundsprofitable.com/partner/right-side-up/) - [CoHost](https://soundsprofitable.com/partner/4692/) - [Simplecast](https://soundsprofitable.com/partner/simplecast/) - [National Public Media](https://soundsprofitable.com/partner/national-public-media/) - [The Roost](https://soundsprofitable.com/partner/the-roost/) - [The Axis](https://soundsprofitable.com/partner/the-axis/) - [Spooler](https://soundsprofitable.com/partner/spooler/) - [Sound Off Network](https://soundsprofitable.com/partner/sound-off-network/) - [Seekr](https://soundsprofitable.com/partner/seekr/) - [SCA / LiSTNR](https://soundsprofitable.com/partner/sca-listnr/) - [Rococo Punch](https://soundsprofitable.com/partner/rococo-punch/) - [Realm](https://soundsprofitable.com/partner/realm/) - [Pushkin Industries](https://soundsprofitable.com/partner/pushkin-industries/) - [Mowpod](https://soundsprofitable.com/partner/mowpod/) - [MediaStream](https://soundsprofitable.com/partner/mediastream/) - [Headliner](https://soundsprofitable.com/partner/headliner/) - [Glassbox Media](https://soundsprofitable.com/partner/glassbox-media/) - [Frequency](https://soundsprofitable.com/partner/frequency/) - [Evergreen Podcasts](https://soundsprofitable.com/partner/evergreen/) - [Cumulus Media](https://soundsprofitable.com/partner/cumulus-media/) - [Carbonatix](https://soundsprofitable.com/partner/carbonatix/) - [Bumper](https://soundsprofitable.com/partner/bumper/) - [Audioboom](https://soundsprofitable.com/partner/audioboom/) - [Athletic Greens](https://soundsprofitable.com/partner/athletic-greens/) - [Assemble Partners](https://soundsprofitable.com/partner/3491/) - [Amplifi Media](https://soundsprofitable.com/partner/amplifi-media/) - [All Ears English](https://soundsprofitable.com/partner/all-ears/) - [Adwanted Group](https://soundsprofitable.com/partner/adwanted-group/) - [AdTonos](https://soundsprofitable.com/partner/adtonos/) - [Acast](https://soundsprofitable.com/partner/acast/) - [A Million Ads](https://soundsprofitable.com/partner/a-million-ads/) - [Barometer](https://soundsprofitable.com/partner/the-barometer/) - [True Native Media](https://soundsprofitable.com/partner/true-native-media/) - [Katz Digital](https://soundsprofitable.com/partner/katz-digital/) - [JoneKiri](https://soundsprofitable.com/partner/jonekiri/) - [Gumball](https://soundsprofitable.com/partner/gumball/) - [AdLarge](https://soundsprofitable.com/partner/ad-large/) - [Ramsey Network](https://soundsprofitable.com/partner/ramsey/) - [ESPN Podcasts / Disney Advertising](https://soundsprofitable.com/partner/espn-podcasts/) - [BBC Studios](https://soundsprofitable.com/partner/bbc-studios/) - [ARN / iHeart Australia](https://soundsprofitable.com/partner/iheart/) - [Amaze Media Labs](https://soundsprofitable.com/partner/amaze-media-labs/) - [Blue Wire Podcasts](https://soundsprofitable.com/partner/blue-wire/) - [Signal Hill Insights](https://soundsprofitable.com/partner/signal-hill-insights/) - [Veritonic](https://soundsprofitable.com/partner/veritonic/) - [Claritas](https://soundsprofitable.com/partner/claritas/) - [Podscribe](https://soundsprofitable.com/partner/podscribe/) - [PodRoll](https://soundsprofitable.com/partner/podroll/) - [Supporting Cast](https://soundsprofitable.com/partner/supporting-cast/) - [Soundstack](https://soundsprofitable.com/partner/soundstack/) - [RedCircle](https://soundsprofitable.com/partner/red-circle/) - [Sound That Brands](https://soundsprofitable.com/partner/sound-that-brands/) - [My First Million / Hubspot](https://soundsprofitable.com/partner/my-first-million/) - [Quill](https://soundsprofitable.com/partner/quill/) - [Lower Street](https://soundsprofitable.com/partner/lowerstreet/) - [Strategic Media](https://soundsprofitable.com/partner/strategic-media/) - [Oxford Road](https://soundsprofitable.com/partner/oxford-road/) - [Ad Results Media](https://soundsprofitable.com/partner/ad-results-media/) ## Partner Perks - [Club Quarters](https://soundsprofitable.com/partner-perk/club-quarters/) - [Ausha](https://soundsprofitable.com/partner-perk/aisha/) - [Podscribe](https://soundsprofitable.com/partner-perk/4369/) - [Audiencelift from Amaze Media Labs](https://soundsprofitable.com/partner-perk/trailergram-from-amaze-media-labs/) - [Magellan AI](https://soundsprofitable.com/partner-perk/magellan-ai/) - [LiveRead.io](https://soundsprofitable.com/partner-perk/liveread-io/) - [RSS.com](https://soundsprofitable.com/partner-perk/rss-com/) - [Coleman Insights](https://soundsprofitable.com/partner-perk/lgbtq-podcast-consumer-study-with-coleman-insights/) - [Veritonic](https://soundsprofitable.com/partner-perk/veritonic/) - [Signal Hill Insights](https://soundsprofitable.com/partner-perk/signal-hill-insights/) - [Sound Insights](https://soundsprofitable.com/partner-perk/sound-insights/) - [Headliner](https://soundsprofitable.com/partner-perk/headliner/) - [Libsyn](https://soundsprofitable.com/partner-perk/libsyn/) - [Alitu / The Podcast Host](https://soundsprofitable.com/partner-perk/alito-the-podcast-host/) - [U of Digital](https://soundsprofitable.com/partner-perk/u-of-digital/) ## Jobs - [Video/Audio Producer, Vox’s The Gray Area](https://soundsprofitable.com/jobs/video-audio-producer-voxs-the-gray-area/) - Vox is seeking a technically skilled, experienced and organized Video/Audio producer to make the video and audio versions of The Gray Area, Vox’s philosophy-minded, conversation-driven podcast. This twice-weekly show brings deep, nuanced discussions about ideas, ethics, politics, and culture to a broad audience. We are looking for an editorial-minded producer who can suggest guests, coordinate bookings, prepare guests, - [Marketplace Analyst](https://soundsprofitable.com/jobs/marketplace-analyst/) - SoundStack is seeking a data-driven, collaborative Marketplace Analyst to help power the success of our programmatic audio marketplace. In this role, you'll work closely with demand partners, publishers, sales, and technical teams to plan, launch, optimize, and analyze digital audio advertising campaigns across streaming, podcasting, and emerging audio channels. This role blends strategic media planning - [Client Success Manager, Internal Podcasts](https://soundsprofitable.com/jobs/client-success-manager-internal-podcasts/) - About the Role At Supporting Cast, we believe in the magic of podcasting. With a deep expertise in delivering private audio for major public subscriptions like NPR, SiriusXM, and The Rest Is History, Supporting Cast also brings podcasting inside leading companies to create informed, engaged, and delighted teams. Top companies use podcasting to meet their teams - [Coordinator, Podcast Partnership Strategy](https://soundsprofitable.com/jobs/coordinator-podcast-partnership-strategy/) - Department: Digital Reporting To: Senior Director, Podcast Partnership Strategy Employment Type: Full Time Pay Transparency: The anticipated starting salary for New York-based individuals expressing interest in this position is $60,000/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as inernal and external equity. Audacy offers - [Account Manager](https://soundsprofitable.com/jobs/account-manager-2/) - Join the Vanguard of Audio Advertising at Barometer Podcast advertising is a multi-billion-dollar market experiencing explosive growth - and Barometer is building the frontier technology that’s driving its growth. As the undisputed market leader in AI-driven brand suitability and contextual targeting for spoken-word audio, we are actively setting the standard for how the world's biggest - [Global Associate Director, Experiential & Content Production](https://soundsprofitable.com/jobs/global-associate-director-experiential-content-production/) - Spotify’s Global Experiential and Content Production team is seeking an Associate Director with well-rounded content and event production experience to join our team. While this role sits within Global Communications, the impact is company-wide. You will support multiple functions across the business including Communications, Ads, Government Affairs, Product, Music, Creator, Podcast and Audiobooks teams—to bring - [Manager, Social Media Strategy & Growth](https://soundsprofitable.com/jobs/manager-social-media-strategy-growth/) - OVERVIEW OF THE COMPANY Fox Corporation Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while - [Senior Producer, YouTube - The Science of Scaling](https://soundsprofitable.com/jobs/senior-producer-youtube-the-science-of-scaling/) - Remote - USA POS-26556 Senior Producer, YouTube - The Science of Scaling (https://www.youtube.com/@ScienceofScaling) About the Role: This role is pivotal to our content strategy as video investment is a leading priority for our business. The ideal candidate is passionate about sales, business growth, entrepreneurship, and scaling challenges, with a proven track record of creating compelling video - [Producer, Podcast](https://soundsprofitable.com/jobs/producer-podcast/) - Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our - [Development Officer](https://soundsprofitable.com/jobs/development-officer/) - The Futuro Media Group (New York, NY – Hybrid or Remote) Futuro Media a Latina-led, independent nonprofit newsroom producing Pulitzer Prize-winning journalism and original, dual-language storytelling across audio, video, and digital platforms, reaching over 15 million people annually. Founded in 2010 in Harlem, NYC, by acclaimed journalist Maria Hinojosa, Futuro Media produces the Peabody Award-winning - [YouTube Channel Manager](https://soundsprofitable.com/jobs/youtube-channel-manager/) - Location: NYC / LA / Remote ABOUT KALEIDOSCOPE Kaleidoscope is your daily invitation to the Scientific Renaissance. We craft premium podcasts and video series at the intersection of science, storytelling, and culture — partnering with the world’s most influential thinkers, institutions, and platforms. From iHeartPodcasts to Google to Walter Isaacson, our shows bring clarity to - [Product Marketing Lead - Podcast Creator Marketing](https://soundsprofitable.com/jobs/product-marketing-lead-podcast-creator-marketing/) - Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth. We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities. This is a - [Senior Manager, Podcasts](https://soundsprofitable.com/jobs/senior-manager-podcasts/) - Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing - [Senior Manager, Marketing & Communications](https://soundsprofitable.com/jobs/senior-manager-marketing-communications/) - About The Moth The Moth is a global storytelling nonprofit that inspires people to listen and share openly, think and feel deeply, and expand their understanding of one another. Since 1997, we've presented more than 70,000 true stories - told live and without notes - in 11 countries across 4 continents. Learn more at themoth.org. - [Business Development Associate](https://soundsprofitable.com/jobs/business-development-associate-2/) - Location: NYC, NY or LA, CA (Remote) Range: $60K - $75K ABOUT PUSHKIN INDUSTRIES Pushkin Industries is an award-winning audio network and production company, committed to producing good, smart, fun audio in any format. Founded in 2018, Pushkin makes narrative and investigative series as well as conversational shows. We have launched many new podcasts into Apple's - [Producer](https://soundsprofitable.com/jobs/producer/) - Position Summary: This position creates and delivers high-quality multichannel content that advances the organization's mission and serves audiences across platforms. Working collaboratively across teams, this role is responsible for content production that engages audiences while upholding the brand standards and values of MPR. This role produces content for The Current and YourClassical as well as - [Head of Marketing, The Diary Of A CEO](https://soundsprofitable.com/jobs/head-of-marketing-the-diary-of-a-ceo/) - COMPANY : FLIGHTSTORY REPORTING TO : MARKETING DIRECTOR ABOUT FLIGHTSTORY We are a media and investment company, and we are on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led media, ventures and communities. MISSION Shape and lead high-impact, multi-channel marketing campaigns that drive - [Audio Partnerships Strategist](https://soundsprofitable.com/jobs/audio-partnerships-strategist/) - Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. 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We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire - [Director, New Business Development](https://soundsprofitable.com/jobs/director-new-business-development/) - OVERVIEW Ad Results Media (ARM) is hiring a New Business Development Director for Audio & Podcasts to own the development and conversion of net-new client opportunities, from prospecting and qualification through pitch, negotiation, close, and a structured handoff to the client team. This is a senior individual-contributor role for someone who can i) convert against - [Senior Associate, Creator Partnerships](https://soundsprofitable.com/jobs/senior-associate-creator-partnerships-2/) - About the Role: We’re looking for a Sr. Associate, Creator Partnerships to join the Creator Programs team and play a central role in bringing Tubi’s creator partnerships to life. Sitting within a dedicated partnership pod, this role owns the go-to-market process for exclusive creator launches, manages the day-to-day relationships with partners, and translates performance data - [Email Marketing Operations Manager](https://soundsprofitable.com/jobs/email-marketing-operations-manager/) - WHAT WE’RE BUILDING With over ten million followers worldwide and 1.2 million newsletter subscribers, Mark Manson is one of the largest and most respected personal development brands in the world. We deliver evidence-backed, scientifically validated life advice to tens of millions of people each month. We are also in the early stages of building out - [Business Development Associate](https://soundsprofitable.com/jobs/business-development-associate/) - Title: Business Development Associate Location: NYC, NY or LA, CA (Remote) Range: $60K - $75K ABOUT PUSHKIN INDUSTRIES Pushkin Industries is an award-winning audio network and production company, committed to producing good, smart, fun audio in any format. Founded in 2018, Pushkin makes narrative and investigative series as well as conversational shows. We have - [Ad Operations Manager](https://soundsprofitable.com/jobs/ad-operations-manager/) - WHAT WE’RE BUILDING With over ten million followers worldwide and 25 million books sold in 75 languages, Mark Manson is one of the largest and most respected personal development brands in the world. We deliver evidence-backed, scientifically validated life advice and monetize our content across our podcasts, newsletters, YouTube channel and social content every month. - [Senior Partnership Manager, Global Studios - FTC](https://soundsprofitable.com/jobs/senior-partnership-manager-global-studios-ftc/) - Global Studios is an exciting new focus for Global – where all podcasts, both audio and video led shows, exist under the Global Studios umbrella brand. Whether they are Global Originals (produced in in house at Global), 3rd party shows that Global host and monetises, or our recent acquisitions, The Fellas Studios and Gary Neville’s Overlap - [Director of Sales, West Coast](https://soundsprofitable.com/jobs/director-of-sales-west-coast/) - About the job At DAX, we’re focused on connecting advertisers, brands and agencies with publishers of the world’s best audio content. We are hiring for an outstanding Director of Sales, West Coast located in Los Angeles. We’re looking for someone with a deep interest and passion for online media and innovation. This role requires a - [Production Coordinator](https://soundsprofitable.com/jobs/production-coordinator/) - Keep some of the internet’s best B2B podcasts on track, on budget, and on time. About us Lower Street is a B2B branded podcast agency. We make shows for companies like Booking.com, Adobe and Hampton - end to end, from strategy to production to growth. We're good at what we do, and only produce work - [Podcast Sales Ops Specialist](https://soundsprofitable.com/jobs/podcast-sales-ops-specialist/) - Realm is an independent podcast network with global reach known for its focus on fandom. The team at Realm amplifies creative voices that bring audiences a sense of mattering, fun, connection, and possibility. The Realm network features hundreds of podcasts in Film/TV, Comedy, Gaming, Geek Culture, Self Improvement, History, True Crime, and Society & Culture - [Assistant, Audio Investor](https://soundsprofitable.com/jobs/assistant-audio-investor/) - Job Description Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach - [Producer - The Journal](https://soundsprofitable.com/jobs/producer-the-journal/) - The Journal is a daily narrative news podcast produced in partnership with the Wall Street Journal. Each day, we tell one important news story in 15-20 minutes. We focus on money and business — applying those lenses to general news or zooming in on business stories other outlets don't tell. We've published explosive investigations into - [Podcast Operations Assistant](https://soundsprofitable.com/jobs/podcast-operations-assistant/) - #WeAreParamount on a mission to unleash the power of content… you in? We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power - [Executive Assistant](https://soundsprofitable.com/jobs/executive-assistant-2/) - Part-Time Executive Assistant – Direct Support to Leadership We’re growing at Bleav and looking for a strong Part-Time Executive Assistant to support our leadership team directly. If you have experience as a true right-hand EA, we'd love to connect. Bleav (pronounced “believe”) is a fast-growing sports and entertainment omnichannel production company and the #1 content - [Podcast Producer](https://soundsprofitable.com/jobs/podcast-producer-4/) - U.S. Soccer Overview The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. We understand the importance and the power of teamwork, on and off the pitch. That is - [Account Manager](https://soundsprofitable.com/jobs/account-manager/) - Company Overview: Podscale is a fast-growing podcast advertising agency that helps brands scale through high-performing host-read podcast campaigns. We partner with leading podcast networks, creators, and advertisers to connect brands with engaged audiences across some of the world’s most influential shows. As a fast-growing, entrepreneurial team, we move quickly, value great ideas, and give our - [Assistant Producer (Freelance)](https://soundsprofitable.com/jobs/assistant-producer-freelance/) - Persephonica is looking for an experienced Assistant Producer to join the Outrage and Optimism team, supporting weekly audio and video production. This is a role covering production, editing, and operational support, helping the team manage capacity as it increasingly focuses on long-term planning, media strategy, and partnerships. The Role & Responsibilities Edit short-form clips (up - [Production Assistant, Crime Stories](https://soundsprofitable.com/jobs/production-assistant-crime-stories/) - Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on - [Podcast / Creator Ad Sales](https://soundsprofitable.com/jobs/podcast-creator-ad-sales/) - About Jamie AI Jamie AI is building the sales operating system for modern media companies, podcast networks, and creator-led businesses. Jamie helps revenue teams move faster by turning content, audience insights, advertiser activity, and performance data into sales materials, outbound opportunities, proposals, and client-ready narratives. Jamie AI helps teams understand which brands are already spending - [Podcast Producer & Content Creator](https://soundsprofitable.com/jobs/podcast-producer-content-creator-2/) - Role Overview The Podcast Producer & Content Creator owns the full production lifecycle of the Field Ethos long-form interview podcast — from guest coordination and recording logistics through editing, publishing, and social clip creation. Beyond the podcast, this role supports the broader media team through photography for editorial features, gear reviews, and brand partner - [Media Buyer, Youtube](https://soundsprofitable.com/jobs/media-buyer-youtube/) - About Oxford Road Oxford Road is the world’s largest podcast advertising agency. We unite brands and creators through strategy and technology for outcomes only we can deliver. Since the beginning of podcasting, we’ve been here building the playbook, setting the standards, and scaling brands through the power of audio and creator-driven media. Today, we manage - [European Programmatic Audio Specialist](https://soundsprofitable.com/jobs/european-programmatic-audio-specialist/) - Our Team: How we enrich everyday life At Bauer Media Audio, we connect millions of listeners with the content they love every day. As part of the Audio Central Team, you'll collaborate with commercial, data and technology teams across Europe to grow our programmatic audio ads business and create new opportunities for advertisers. The Difference You Will Make As European - [Manager, Audience Growth](https://soundsprofitable.com/jobs/manager-audience-growth/) - Lemonada is on a mission to make life suck less. We create audio and video podcasts that tackle the most human stuff in ways that are entertaining, honest, and worth sharing. We’ve built a network with loyal audiences, critical respect, and content that truly matters. As we continue to scale and grow our Audience Growth - [Ad Salesperson (Commission-Based)](https://soundsprofitable.com/jobs/ad-salesperson-commission-based/) - Multitude is hiring a commission-based salesperson to lead sponsorship sales for our portfolio of twenty podcasts. Please reach out if you can help us make smart matches between values-led brands and the incredible audiences we serve. Role Description This salesperson will: Research potential sponsors and obtain contact information for buyers or their media agencies - [Director, Podcast Ad Sales](https://soundsprofitable.com/jobs/director-podcast-ad-sales/) - About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we - [EXECUTIVE ASSISTANT](https://soundsprofitable.com/jobs/executive-assistant/) - ABOUT THE ROLE Wellness Loud is a Los Angeles based podcast network with a production arm, a sales arm, and a new in-person studio. As CEO, I oversee every side of the business, and I am looking for an experienced Executive Assistant to be my right hand across all of it. This person is my - [Podcast Production & Content Coordinator](https://soundsprofitable.com/jobs/podcast-production-content-coordinator/) - We're looking for a highly organized, creative, and detail-oriented Podcast Production & Content Coordinator to join our growing team. This role is ideal for someone who loves podcasts, thrives in a fast-paced environment, and enjoys working directly with talent to bring great content to life. What You'll Do: Coordinate guest bookings and recording schedules with - [Project Lead (project manager)](https://soundsprofitable.com/jobs/project-lead-project-manager/) - JAR Audio is looking for a Canada-based creative and resourceful project manager to help us manage our audio production projects. As the project lead, you will lead your project team and your client to success. Your goal will be to deliver every show on time, on budget and mitigate any challenges during production. Your role - [Programmatic Sales Specialist](https://soundsprofitable.com/jobs/programmatic-sales-specialist/) - Why Join Us? Southern Cross Austereo (SCA) is Australia’s leading media company, home of the iconic Triple M & HIT networks, and Australia’s #1 podcast network, LiSTNR. We're shaping the future of Australia’s audio landscape and need passionate, high-performing talent to help us entertain, inform, and inspire—anytime, anywhere. About the team: Join our high-performing Programmatic - [Executive Producer, podcasts (12 month contract)](https://soundsprofitable.com/jobs/executive-producer-podcasts-12-month-contract/) - Position Title: Executive Producer, podcasts (12 month contract) Reports To: Head of Editorial Innovation Salary: $100,000+ negotiable Hours: full-time, Monday - Friday office hours, with some flexibility required for out of hours / weekend work Based in: Melbourne preferable What we’re looking for: The Conversation is expanding its audio output. We’re looking for an experienced - [Producer I, Network Booking and Specials](https://soundsprofitable.com/jobs/producer-i-network-booking-and-specials/) - A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to - [Podcast Partnerships Lead](https://soundsprofitable.com/jobs/podcast-partnerships-lead/) - We’re looking for a great Partnerships Lead to help grow advertising revenue across our slate as our network continues to expand. 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Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform. About the - [NFL/College Content Creator](https://soundsprofitable.com/jobs/nfl-college-content-creator/) - NFL//College Short-Form Video Host / 5-Minute Show Host Locked On Podcast Network Do you love an NFL team, live and breathe NFL football, and know how to create content that makes fans stop scrolling? This is your opportunity to help build a new kind of daily team-specific content channel with the #1 Sports Podcast Network. - [Manager, Audio (Digital Media)](https://soundsprofitable.com/jobs/manager-audio-digital-media/) - As Omnicom Media continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding! The Manager, Audio Investment’s role is to assist and support the media leadership on client business across a - [Senior Vice President, Podcast Sales](https://soundsprofitable.com/jobs/senior-vice-president-podcast-sales/) - Airwave is looking for an exceptional sales leader to help build the next great podcast advertising business. This is a player/coach role. You'll carry a meaningful book of business, close large strategic partnerships, and lead a growing sales organization. You'll spend as much time in front of clients as you do developing people, refining - [Director, Creator Partnerships](https://soundsprofitable.com/jobs/director-creator-partnerships/) - WME is one of the world’s largest talent representation agencies, representing leading talent and creators who engage audiences across YouTube, Instagram, TikTok, and other digital platforms. Collectively, our clients generate audiences at a scale comparable to major media networks, reaching fans and consumers directly through their content. As their influence continues to grow, we are - [Creative Strategist](https://soundsprofitable.com/jobs/creative-strategist/) - About Platform Media Platform Media is an industry leading, central hub for branded entertainment, marketing, and monetisation. Its three content labels focus on original content creation. The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment. Recent hit launches from the supergroup include Olivia Attwood’s Olivia’s House, - [Vice President-Brand Partnerships](https://soundsprofitable.com/jobs/vice-president-brand-partnerships/) - About AdLarge AdLarge is a leading podcast, digital audio, and creator media company, connecting brands with highly engaged audiences through innovative and scalable advertising solutions. We pride ourselves on building long-term partnerships through strategic thinking, creative collaboration, and exceptional client service. We deliver thoughtful execution and a high-touch experience, whether activating a single campaign - [Measurement Success Manager](https://soundsprofitable.com/jobs/measurement-success-manager/) - Who we are: Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world's largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI's podcast media planning and measurement platform to discover, connect with, and analyze the - [Podcast Producer & Content Creator](https://soundsprofitable.com/jobs/podcast-producer-content-creator/) - The Podcast Producer & Content Creator owns the full production lifecycle of the Field Ethos long-form interview podcast — from guest coordination and recording logistics through editing, publishing, and social clip creation. Beyond the podcast, this role supports the broader media team through photography for editorial features, gear reviews, and brand partner deliverables. The - [Coordinator, Podcast Marketing](https://soundsprofitable.com/jobs/coordinator-podcast-marketing/) - Job Title: Coordinator, Podcast Marketing Department: Digital Reporting To: VP, Podcast Marketing Employment Type: Full Time Pay Transparency: The anticipated salary range for New York-based individuals expressing interest in this position is $55,000/yr. - $65,000/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as inernal - [Podcast Producer](https://soundsprofitable.com/jobs/podcast-producer-3/) - PODCAST PRODUCER Based in the heart of Shoreditch, we are an award winning digital content studio and media network who are currently on a quest to find a Podcast Producer to join our team at History Hit. History Hit is part of Little Dot Studios and is the UK’s biggest digital history brand - Is this your next opportunity? - [Associate Producer, Audio](https://soundsprofitable.com/jobs/associate-producer-audio/) - About Your Role: As an Associate Producer at Science Friday, you’ll translate important science news and research into engaging audio conversations. We’re looking for a creative, curious producer who has experience reporting on science, health, and technology and is excited about investigating everything from vaccine policy, to lunar missions, to dinosaur regurgitates. Qualified candidates will have experience producing - [Junior Video Editor/Producer – Sports](https://soundsprofitable.com/jobs/junior-video-editor-producer-sports/) - Overview We are seeking a motivated and creative Junior Video Editor who specializes in video-first podcast editing and social content creation. As part of our dynamic content team, you will work closely with content creators, producers, and other video editors to edit high-quality video content for podcasts, social media platforms, and other digital channels. You - [Sales Executive, Programmatic](https://soundsprofitable.com/jobs/sales-executive-programmatic/) - SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the - [Producer, Scripted Podcasts](https://soundsprofitable.com/jobs/producer-scripted-podcasts/) - Sinclair, Inc. is seeking a Producer to help lead the development and production of highly researched weekly and limited-run documentary podcasts, while supporting the growth of our broader scripted audio projects. This role is for a highly organized producer with exceptional editorial instincts, strong research, interviewing, and reporting skills, a passion for nonfiction writing and - [Senior Associate, Creator Partnerships](https://soundsprofitable.com/jobs/senior-associate-creator-partnerships/) - About the Role: We’re looking for a Sr. Associate, Creator Partnerships to join the Creator Programs team and play a central role in bringing Tubi’s creator partnerships to life. Sitting within a dedicated partnership pod, this role owns the go-to-market process for exclusive creator launches, manages the day-to-day relationships with partners, and translates performance data - [Executive Producer, Branded Entertainment](https://soundsprofitable.com/jobs/executive-producer-branded-entertainment/) - Lemonada is on a mission to make life suck less. We create audio and video podcasts that tackle the most human stuff in ways that are entertaining, honest, and worth sharing. We’ve built a network with loyal audiences, critical respect, and content that truly matters. We are seeking an accomplished Executive Producer to lead our - [Podcast Content Manager](https://soundsprofitable.com/jobs/podcast-content-manager/) - At MediaWorks, we're home to some of New Zealand's most-loved audio brands and fast growing podcast network through rova. Th Podcast Content Manager sits at the intersection of creativity, leadership and commercial thinking. You'll bring together compelling storytelling, audience insights and operational excellence to grow audiences and drive results. Reporting to the Head of rova Studio, you'll - [Digital Producer - Entertainment (Part Time)](https://soundsprofitable.com/jobs/digital-producer-entertainment-part-time/) - Reduced Listening is an award-winning independent production company, specialising in acclaimed radio and podcasts about ideas and culture. We love working collaboratively, opening windows to new worlds for our audiences. Our clients include the BBC, Spotify, Audible, the Wellcome Trust, Factory International and The Southbank Centre. We are looking for a Digital Producer to work - [Producer - Entertainment (Part Time)](https://soundsprofitable.com/jobs/producer-entertainment-part-time/) - Reduced Listening is an award-winning independent production company, specialising in acclaimed radio and podcasts about ideas and culture. We love working collaboratively, opening windows to new worlds for our audiences. Our clients include the BBC, Spotify, Audible, the Wellcome Trust, Factory International and The Southbank Centre. We are looking for a culturally-aware creative Producer to - [Business Development Manager](https://soundsprofitable.com/jobs/business-development-manager-3/) - Mission Media is seeking a strategic and relationship-driven Business Development Manager to help accelerate our growth across podcasting, streaming audio, CTV, digital media, and emerging platforms. This role will focus on developing new inventory opportunities, cultivating partnerships, expanding our network of creators, publishers, agencies, and technology partners, and identifying innovative ways to grow the business. - [Executive Assistant to the CEO](https://soundsprofitable.com/jobs/executive-assistant-to-the-ceo/) - Mission Media is seeking a highly organized, proactive, and resourceful Executive Assistant to support our CEO and leadership team on a part-time basis. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and enjoys serving as a trusted partner to executive leadership. Additionally, you will be an important project manager for - [QA / Data-Quality Analyst](https://soundsprofitable.com/jobs/qa-data-quality-analyst-3/) - Mission Media is seeking a detail-oriented QA / Data Quality Analyst to join our team on an ongoing, part-time basis. In this role, you will help ensure the quality, accuracy, and reliability of our web application and underlying data as we continue to expand our technology, platform and launch new features. Backed by premium creator - [Account Executive](https://soundsprofitable.com/jobs/account-executive-4/) - Mission Media is seeking an Account Executive to drive revenue growth and build strategic relationships with brands and agencies across podcasting, streaming audio, CTV, and digital media. Backed by premium creator inventory, AI-driven audience intelligence, and proprietary technology, Mission Media helps advertisers reach highly engaged audiences at scale while delivering measurable results for creators, publishers, - [Programmatic Data Operations Lead](https://soundsprofitable.com/jobs/programmatic-data-operations-lead/) - What We Need: Katz Digital is seeking a Programmatic Data Operations Lead to join their team in New York. This new role will be responsible for leading our operational efforts for demand in Audio and Video across all major DSP’s. S/he will work with leaders, and other members within our organization, to accelerate demand and - [Director of Partner Sales](https://soundsprofitable.com/jobs/director-of-partner-sales/) - Katz Digital is seeking a Director of Partner Sales to join their team in New York. The Director role is responsible for facilitating and expanding audio and video demand from current and future partners. S/he will work with leaders within our organization to facilitate demand and steward operations across multiple internal and third-party systems. The - [Director of Media](https://soundsprofitable.com/jobs/director-of-media/) - Build the media ecosystem behind one of the most recognized brands in legal marketing. At Rankings.io, we're not looking for someone to manage content. We're looking for someone to build, grow, and lead a media operation. For more than eight consecutive years, Rankings.io has been recognized on the Inc. 5000 list and serves over 250 - [QA/Data-Quality Analyst](https://soundsprofitable.com/jobs/qa-data-quality-analyst-2/) - Part-Time, Ongoing (~ 3-5 hrs/week) Mission Media is seeking a detail-oriented QA / Data Quality Analyst to join our team on an ongoing, part-time basis. In this role, you will help ensure the quality, accuracy, and reliability of our web application and underlying data as we continue to expand our technology, platform and launch new - [QA/Data-Quality Analyst](https://soundsprofitable.com/jobs/qa-data-quality-analyst/) - Part-Time, Ongoing (~ 3-5 hrs/week) Mission Media is seeking a detail-oriented QA / Data Quality Analyst to join our team on an ongoing, part-time basis. In this role, you will help ensure the quality, accuracy, and reliability of our web application and underlying data as we continue to expand our technology, platform and launch new - [Business Development Manager](https://soundsprofitable.com/jobs/business-development-manager-2/) - Mission Media is seeking a strategic and relationship-driven Business Development Manager to help accelerate our growth across podcasting, streaming audio, CTV, digital media, and emerging platforms. This role will focus on developing new inventory opportunities, cultivating partnerships, expanding our network of creators, publishers, agencies, and technology partners, and identifying innovative ways to grow the business. - [Business Development Manager](https://soundsprofitable.com/jobs/business-development-manager/) - Mission Media is seeking a strategic and relationship-driven Business Development Manager to help accelerate our growth across podcasting, streaming audio, CTV, digital media, and emerging platforms. This role will focus on developing new inventory opportunities, cultivating partnerships, expanding our network of creators, publishers, agencies, and technology partners, and identifying innovative ways to grow the business. - [Account Executive](https://soundsprofitable.com/jobs/account-executive-3/) - Mission Media is seeking an Account Executive to drive revenue growth and build strategic relationships with brands and agencies across podcasting, streaming audio, CTV, and digital media. Backed by premium creator inventory, AI-driven audience intelligence, and proprietary technology, Mission Media helps advertisers reach highly engaged audiences at scale while delivering measurable results for creators, publishers, - [Audience & Marketing Manager, Podcasts at TED](https://soundsprofitable.com/jobs/audience-marketing-manager-podcasts-at-ted/) - POSITION OVERVIEW The Marketing Manager, Audience Strategy & Growth, will support marketing strategy and execution for listener growth across TED’s podcast portfolio. This role sits within the Audience Strategy & Growth team (with a strong bridge into TED’s Audio team) and plays a critical role in expanding and diversifying TED’s top-of-funnel audiences, deepening - [Senior Partnerships Manager](https://soundsprofitable.com/jobs/senior-partnerships-manager-2/) - At Fresh Air.. We’re not playing at this. We make podcasts and podcast campaigns for brands. We are industry-leading experts in what we do. We’re building a business out of podcasts, and we don’t apologise for wanting to make money. Because we make money, we pay people properly and treat people properly. We’re proud - [Experiential Event Producer](https://soundsprofitable.com/jobs/experiential-event-producer/) - ABOUT DEAR MEDIA: Dear Media is a leading multi-platform media company dedicated to amplifying women's voices and stories. Founded in 2018 by Michael Bosstick and Lauryn Bosstick, Dear Media is home to more than 90 podcasts across health and wellness, parenting, business, and lifestyle. With a social audience of over 235 million followers, the network - [Development Coordinator](https://soundsprofitable.com/jobs/development-coordinator/) - About Acast Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcast app or listening platform. About the role - [Account Executive](https://soundsprofitable.com/jobs/account-executive/) - The Roost is a leading video and audio podcast network representing some of the world’s top creators. As part of Night — a next-gen talent management, venture capital, and startup incubation platform — The Roost connects media, creators, and brands. We are seeking a motivated Account Executive with experience selling in the podcast and - [Sales Director (remote)](https://soundsprofitable.com/jobs/sales-director-remote/) - Location: Fully Remote Employment Type: Full-Time Reports To: General Manager Works Closely With: Sales & Operations Coordinator, Head of Operations Salary Range: 80K-90K Base + Sales Commission About the Role The Sales Director position is a mid level role supporting the advertising and sales needs of Companion Network (see companionarts.com for more information). This position - [Senior Podcast Producer](https://soundsprofitable.com/jobs/senior-podcast-producer/) - THE ROLE We're looking for a Senior Podcast Producer to own our podcast output end to end. This isn't just a coordinator role. You'll drive the editorial calendar, manage guest relationships, handle production from recording to publish, and work closely with our video, design, and marketing teams to extend the reach of every episode. - [Managing Director, Nordics](https://soundsprofitable.com/jobs/managing-director-nordics/) - About Acast Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen - across any podcast app or listening platform. - [Head of Growth - Memberships Team](https://soundsprofitable.com/jobs/head-of-growth-memberships-team/) - The opportunity Goalhanger is the UK's leading independent podcast publisher, with a portfolio of shows reaching millions of listeners weekly. We have built a paid membership product that converts a small fraction of our organic listening audience into recurring revenue, and we are now ready to scale it deliberately. This role owns that scaling. The - [Executive Producer, Podcast – Factual](https://soundsprofitable.com/jobs/executive-producer-podcast-factual/) - About The Role Daily Mail is one of the world's most-read news brands, and our audio ambitions match our reach. We're looking for an exceptional Executive Producer to lead our Factual podcast slate a senior creative and editorial force who will own the quality and delivery of some of Britain's most compelling audio storytelling. This - [Fractional Video Podcast Monetization Lead](https://soundsprofitable.com/jobs/fractional-video-podcast-monetization-lead/) - Motion Society: a 277-show global VIDEO podcast network on Megaphone, with 76M+ annual downloads/streams and a US-leaning creator-led catalog (Asmongold TV, Cold Ones, colinfurze, Code Bullet, Allen Pan, Baylen Levine, Dean Schneider, Cantomando, Jordan & Salish Matter, Rebecca Zamolo, Jesser Reacts, Socksfor1, and more), is looking for a Fractional Video Podcast Monetization Lead to drive - [Podcast Producer](https://soundsprofitable.com/jobs/podcast-producer-2/) - We review applications from anyone who proactively submits a cover letter first. Jump the line and land in our inbox by following the cover letter instructions at this link: yapmedia.com/producer YAP MEDIA NYC is hiring a full-time, Austin-based Podcast Producer to support Young and Profiting, Hala Taha’s flagship podcast and one of the top - [Podcast Producer II](https://soundsprofitable.com/jobs/podcast-producer-ii/) - YAP MEDIA NYC is hiring a full-time U.S-based Podcast Producer to support our clientele of Top Podcasters and 8-Figure Business Owners. This role is the heart of our production team and is responsible for creative deliverables, finalizing episodes, and day-to-day production tasks. In just two years from launching the podcast arm of our company, YAP - [Marketing Manager II (Contract)](https://soundsprofitable.com/jobs/marketing-manager-ii-contract/) - Please note that this posting is for a contract assignment and is not a full-time employment opportunity with Amazon. Candidates selected for roles will be employed as contract workers through Amazon’s approved 3rd party Direct Source provider for the duration of the specified project and will not be an employee of Amazon. Job Responsibilities - [Media Buyer, Podcast & YouTube Partnerships](https://soundsprofitable.com/jobs/media-buyer-podcast-youtube-partnerships/) - Help shape the future of creator-led advertising across podcasts and YouTube for some of the fastest-growing consumer brands. Description ABOUT VALENZ VALENZ is a fast-growing independent agency specializing in high-impact creator partnerships across podcasts and YouTube. We work with leading consumer brands in health, wellness, and lifestyle, driving performance through trusted creator endorsements and authentic - [Partnerships Project Coordinator](https://soundsprofitable.com/jobs/partnerships-project-coordinator/) - About BiOptimizers BiOptimizers exist to help people go from baseline health to peak biological performance. We develop science-backed supplements and wellness tools that deliver measurable results. As a remote-first company, our globally distributed team focuses on clarity, autonomy, and operational excellence. Every role is designed to support the health and performance of both our customers - [Technical Account Manager](https://soundsprofitable.com/jobs/technical-account-manager/) - JOB SUMMARY DAX Audio is seeking a NYC-based Technical Account Manager who will be a key addition to our Programmatic team. The Technical Account Manager (TAM) is responsible for working with both internal and external partners and will manage aspects of programmatic campaigns including set up, activation, and optimization. This role will be reporting into - [Executive Producer](https://soundsprofitable.com/jobs/executive-producer/) - Position: Executive Producer Location: Los Angeles Preferred Reports To: VP of Operations Salary: $70,000 – $80,000/year depending on experience Job Type: Full-Time About Pionaire: Pionaire is a dynamic and growing Podcast Network committed to delivering engaging content. through our shows. We believe in the power of storytelling and are looking for a motivated Executive - [Communications Manager, Consumer Product & Culture](https://soundsprofitable.com/jobs/communications-manager-consumer-product-culture/) - We are seeking a Communications Manager focused on consumer and trend storytelling to help bring Spotify’s product narrative to life in global culture. This role sits within Spotify’s Global Communications team and will focus on translating Spotify’s product innovation, listening insights, and cultural moments into compelling stories that resonate with consumers, media across traditional news - [Account ExecutiveDepartment Head, Audio & Video](https://soundsprofitable.com/jobs/account-executivedepartment-head-audio-video/) - Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The - [Audience & Marketing Manager, Podcasts](https://soundsprofitable.com/jobs/audience-marketing-manager-podcasts-2/) - Company Description TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection - [Senior Sales Executive](https://soundsprofitable.com/jobs/senior-sales-executive/) - We're looking for a very specific hire at Pitaya. We've built one of the leading Spanish-language podcast networks across audio, video, and social — working with top-tier Latino talent and major global brands. We're looking for a senior sales executive who can take our U.S. ad sales to the next level through high-impact, creator-led brand ## Categories - [Articles](https://soundsprofitable.com/category_articles/articles/) - [Guides](https://soundsprofitable.com/category_articles/guides/) ## Seasons - [Season 0](https://soundsprofitable.com/season/season-0/) - [Season 2](https://soundsprofitable.com/season/season-2/) - [Season 3](https://soundsprofitable.com/season/season-3/) ## Shows - [Sounds Profitable: Narrated Articles](https://soundsprofitable.com/show/sounds-profitable-narrated-articles/) - [The Download](https://soundsprofitable.com/show/the-download/) - [The Sounds Profitable Podcast](https://soundsprofitable.com/show/the-sounds-profitable-podcast/) ## Categories - [Podcast Players](https://soundsprofitable.com/category-partner/podcast-players/) - [Media Sales](https://soundsprofitable.com/category-partner/media-sales/) - [Media Planning & Buying](https://soundsprofitable.com/category-partner/media-planning-buying/) - [Industry Media](https://soundsprofitable.com/category-partner/industry-media/) - [Hosting & Ad Serving Tech](https://soundsprofitable.com/category-partner/hosting-ad-serving-tech/) - [Data, Measurement, Analytics](https://soundsprofitable.com/category-partner/data-measurement-analytics/) - [Content Creation](https://soundsprofitable.com/category-partner/content-creation/) - [Agencies](https://soundsprofitable.com/category-partner/agencies/) - [Merchandise/Retail](https://soundsprofitable.com/category-partner/merchandise-retail/) ## Categories - [Events](https://soundsprofitable.com/category-perks/events/) - [Education](https://soundsprofitable.com/category-perks/education/) - [Marketing](https://soundsprofitable.com/category-perks/marketing/) - [Podcast Hosting](https://soundsprofitable.com/category-perks/podcast-hosting/) - [Brand Safety](https://soundsprofitable.com/category-perks/brand-safety/) - [Hosting](https://soundsprofitable.com/category-perks/hosting/) ## Categories - [Sales & Account Management](https://soundsprofitable.com/category-job/sales-account-management/) - [Operations](https://soundsprofitable.com/category-job/operations/) - [Marketing & Community](https://soundsprofitable.com/category-job/marketing-community/) - [Creative Direction and Production](https://soundsprofitable.com/category-job/creative-direction-and-production/) - [Administration & People](https://soundsprofitable.com/category-job/administration-people/) - [Product and Tech](https://soundsprofitable.com/category-job/product-and-tech/)