Podscribe, the leading podcast attribution and analytics platform, today announced the launch of three new features designed to help advertisers, agencies, and publishers improve campaign performance, manage teams more effectively, and better understand their audiences. The updates include a new By Creative Report, Limited Account Types, and Brand Customer Segments in Tag Setup.
“These updates were built in direct response to feedback from our users,” said Pete Birsinger, CEO of Podscribe. “As podcast advertising matures, teams need more detailed performance insights and tighter user access controls.”
1. By Creative Reporting
Advertisers can now break down performance by individual creative assets across daily, weekly, or monthly views. This report helps users:
Compare creatives within a campaign
Identify top-performing messaging
Make data-driven decisions on creative strategy
2. Limited Account Types
Larger organizations managing multiple advertisers can now assign team members to only the advertisers they support. This role-based access ensures:
Users see only relevant dashboards and alerts
Sensitive advertiser data is protected
Teams stay focused on the campaigns they own
This feature is especially useful for agencies and publishers with 10+ team members or large client portfolios.
3. Brand Customer Segments in Tag Setup
Powered by TransUnion household-level data, this update reveals which audience segments are most likely to purchase from a brand. Marketers can now:
See customer segment breakdowns based on real web traffic
View traits such as income, occupation, parental status, and more
Jump directly into Podscribe’s Planner to find shows that reach similar audiences
About Podscribe
Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.
Learn more at www.podscribe.com or contact us at partnership@podscribe.com.
