Sounds Profitable is committed to helping grow podcasting’s visibility and supporting others with the same mission. Partners of Sounds Profitable have access to quarterly Podcast Business Leaders Summits, where the leading executives in podcasting engage in open and honest discussions and have priority access to the latest research before it is released
Webinar: Ad Nauseam
Speakers: Tom Webster
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.In Ad Nauseam, Sounds Profitable's latest study, we surveyed 1,000 weekly podcast listeners to find out just where they stand on these expectations.
The Sounds Profitable Business Leaders Summit at The Podcast Show London
For the second year in a row, we’re thrilled to be hosting our Q2 Business Leaders Summit in partnership with The Podcast Show. Known as the biggest international festival for the business of podcasting, The Podcast Show London features 350+ world-class speakers, 150+ panels and sessions, global industry brands, networking and more.
Webinar: The Ad Bargain
Speakers: Tom Webster
The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms.
