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Events

Sounds Profitable is committed to helping grow podcasting’s visibility and supporting others with the same mission. Partners of Sounds Profitable have access to quarterly Podcast Business Leaders Summits, where the leading executives in podcasting engage in open and honest discussions and have priority access to the latest research before it is released

Webinar: The Ad Bargain

Webinar: The Ad Bargain

Speakers: Tom Webster

The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms.

Live, Free Webinar on Zoom. Registration Required.

April 03, 2024

Sound Summit at SXSW 2024

Sound Summit at SXSW 2024

Speakers: Brittany Luse, Nick Viall, Christy Carlson Romano, Dave Coulier, Molly Barton, Steve Raizes, Marsha Cooke, Nicholas "Nick" Witters, Jonathan "MrBallen" Allen, Brittany Bigelow, Kylie Low, Gabe Tartaglia, Julia Kelly, Annissa Omran

Podcasting’s home at SXSW! A full-day summit devoted to podcasts, featuring some of the top voices in the medium, with sessions on Hollywood and Podcasting, True Crime, the role of influencers, and the premiere of The Ad Bargain, a new cross-media study of advertising effectiveness. Join notable podcasting pros from Mr. Ballen, audiochuck, ESPN, Wondery, and more for a solid day of networking and learning!

Austin, TX | Thompson Hotel, Red River Ballroom

March 09–09, 2024

Webinar:  Sound You Can See: Podcasting’s Video Dilemma

Webinar: Sound You Can See: Podcasting’s Video Dilemma

Speakers: Tom Webster

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do?

Live, Free Webinar on Zoom. Registration Required.

December 13, 2023

Afros & Audio Podcast Festival

Afros & Audio Podcast Festival

Sounds Profitable is a proud sponsor of this year's Afros & Audio Podcast Festival, the first two-day conference for and by Black indie podcast creatives and audio professionals.

Baltimore, MD

October 21–22, 2023

Webinar: The Power of Brands in Podcasts

Webinar: The Power of Brands in Podcasts

Speakers: Tom Webster

In this segment of The Podcast Landscape, we'll unveil fascinating new insights, including the demographics most interested in branded content, alternative ways to engage them, their thoughts about video compared to typical podcast listeners, and more.

Live, Free Webinar on Zoom. Registration Required.

October 18, 2023

Register for our upcoming webinar:

The Ad Bargain

For 2024, Sounds Profitable will once again lead the industry in producing research studies designed to help grow the podcasting space and increase monetization opportunities. The year kicks off very aggressively with what will be sure to be a widely-cited study, The Ad Bargain. The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. The title references the “deal” consumers make when they watch or listen to ad-supported media: a few minutes of their attention to brands, in exchange for free access to content they love. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms.

Register for free