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Podcast

A look at the most important news in podcasting. Follow the Sounds Profitable feed for all of our audio content

We currently produce three major podcast shows:

  • Sounds Profitable: Narrated Articles
    The best thinking from Sounds Profitable’s Tuesday newsletter each week, narrated by the author
  • The Download
    Catch up daily or weekly on the latest news in the business of Podcasting in ten minutes or less with the Sounds Profitable Team
  • The Sounds Profitable Podcast
    Hosts Bryan Barletta and Arielle Nissenblatt break down the latest in podcast monetization and advertising technology

Register for our upcoming webinar:

The Ad Bargain

For 2024, Sounds Profitable will once again lead the industry in producing research studies designed to help grow the podcasting space and increase monetization opportunities. The year kicks off very aggressively with what will be sure to be a widely-cited study, The Ad Bargain. The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels. The title references the “deal” consumers make when they watch or listen to ad-supported media: a few minutes of their attention to brands, in exchange for free access to content they love. Podcasting has historically been the best “bargain” for consumers AND brands, with attention, willingness to consider, purchase behavior, and positive perceptions for companies that sponsor podcasts leading amongst other ad-supported media. This study will reflect the current state of the perception of ads in podcasts compared to CTV, social media, and other platforms.

Register for free