The Sounds Profitable Research Series tackles the most important questions in Podcasting, from the industry’s foremost research authority
The Advertising Landscape 2025: Reach
The Advertising Landscape - Reach is the first part of the largest survey of podcast advertising effectiveness in the US.
The Power of Branded Podcasts
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting.
The News Podcast Consumer
A look at the audience for news podcasts, and what makes them different to the audience for any other genre.
The Business Podcast Consumer
A look at the audience for business podcasts, and what makes them different to the audience for any other genre.
The True Crime Podcast Listener Landscape
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends
A look into audience perceptions of audio "vs" video podcasting.
The Podcast Landscape, 2024
While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting?
The Persuadables - Podcasting's Next 20 Million Consumers
There are many reasons people who would love podcasts don’t engage with the medium. The Persuadables looks at how we can change that.
Ad Nauseam
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
Podcast Advertising - The Safest Bet
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
The Ad Bargain
The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels.
Sound You Can See: Podcasting’s Video Dilemma
For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do?
The Power of Brands in Podcasts: A Podcast Landscape Study
The Podcast Landscape
Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for.
The Podcast Opportunity
A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium.
The Medium Moves the Message
A comparative study of the effects of advertising across three platforms: two broadcast channels (AM/FM Radio, Network/Cable TV) and one on-demand platform, podcasting.
Safe and Sound, from Sounds Profitable
The first-ever study of brand safety and suitability from the listeners’ perspective
We’ll Be Right Back
Creative Execution of Podcast Advertising, Part Two
After These Messages
Creative Execution of Podcast Advertising
The Creators
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