The Sounds Profitable Research Series tackles the most important questions in Podcasting, from the industry’s foremost research authority
The Podcast Landscape
Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for.
The Podcast Opportunity
A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium.
The Medium Moves the Message
A comparative study of the effects of advertising across three platforms: two broadcast channels (AM/FM Radio, Network/Cable TV) and one on-demand platform, podcasting.
Safe and Sound, from Sounds Profitable
The first-ever study of brand safety and suitability from the listeners’ perspective
We’ll Be Right Back
Creative Execution of Podcast Advertising, Part Two
After These Messages
Creative Execution of Podcast Advertising
The Creators
"Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us"
What Bryan and Tom have done with Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us and work together to understand not just what the question is, but what it's going to be. They've developed a community that can take those questions and not only develop the answer but execute on it.
"We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom."
We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom. But becoming sponsors has taken that learning to new levels of awesome. Our business has grown by leaps and bounds since our founding and it’s due in no small part to the community that Bryan and Tom are building day by day.
“The best alpha you'll find in the space”
Sounds Profitable's research + community of podcast insiders is the best alpha you'll find in the space. Full stop.
"We love being a part of the Sounds Profitable community!"
We love being a part of the Sounds Profitable community! Having space to connect with industry peers and leaders through Sounds Profitable has been incredibly valuable. As the industry continues to evolve, we’re so glad to have a trusted space for discussion, connection and information.
"We're proud to keep working together"
No one keeps up with--and helps make sense of--the complexity of digital audio better than Bryan, Tom and the rest of the team at Sounds Profitable. We’re proud to keep working together to ensure that everyone in this industry has a clear path to more listeners and revenue from their amazing shows.
"An amazing community of podcast professionals"
Sounds Profitable have brought together an amazing community of podcast professionals. The support, ideas and industry insights I find there have been a huge help in navigating the choppy waters of the past year and plan for the future - would recommend them to anyone!
