The Sounds Profitable Research Series tackles the most important questions in Podcasting, from the industry’s foremost research authority
Unlock the Power of Purpose-Driven Podcasting
The latest research from Sounds Profitable and SiriusXM Media / SiriusXM Podcast Network focuses on two of podcasting’s fastest-growing and most influential audiences: Health & Fitness and Self-Improvement consumers.
The Advertising Landscape 2025: Attention and Trust
Part two of the Advertising Landscape report, focusing on how podcasts command attention, and the trust they have with their audiences.
The Advertising Landscape 2025: Reach
The Advertising Landscape - Reach is the first part of the largest survey of podcast advertising effectiveness in the US.
The Power of Branded Podcasts
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting.
The News Podcast Consumer
A look at the audience for news podcasts, and what makes them different to the audience for any other genre.
The Business Podcast Consumer
A look at the audience for business podcasts, and what makes them different to the audience for any other genre.
The True Crime Podcast Listener Landscape
A new Podcast Landscape study that challenges some of the common assumptions around brand suitability and listener demographics within the true crime genre
Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends
A look into audience perceptions of audio "vs" video podcasting.
The Podcast Landscape, 2024
While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting?
The Persuadables - Podcasting's Next 20 Million Consumers
There are many reasons people who would love podcasts don’t engage with the medium. The Persuadables looks at how we can change that.
Ad Nauseam
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
Podcast Advertising - The Safest Bet
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
The Ad Bargain
The Ad Bargain is a broad, cross-platform survey of American consumers and their attitudes toward various ad-supported media channels.
Sound You Can See: Podcasting’s Video Dilemma
For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do?
The Power of Brands in Podcasts: A Podcast Landscape Study
The Podcast Landscape
Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for.
The Podcast Opportunity
A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium.
The Medium Moves the Message
A comparative study of the effects of advertising across three platforms: two broadcast channels (AM/FM Radio, Network/Cable TV) and one on-demand platform, podcasting.
Safe and Sound, from Sounds Profitable
The first-ever study of brand safety and suitability from the listeners’ perspective
We’ll Be Right Back
Creative Execution of Podcast Advertising, Part Two
After These Messages
Creative Execution of Podcast Advertising
The Creators
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"An amazing community of podcast professionals"
Sounds Profitable have brought together an amazing community of podcast professionals. The support, ideas and industry insights I find there have been a huge help in navigating the choppy waters of the past year and plan for the future - would recommend them to anyone!
"Sounds Profitable has created valuable business opportunities for us"
Sounds Profitable and Bryan Barletta have created valuable business opportunities for us, even when we don't specifically ask for it. They understand what we need and make the connections that have allowed us to take our business to the next level.
"We're proud to keep working together"
No one keeps up with--and helps make sense of--the complexity of digital audio better than Bryan, Tom and the rest of the team at Sounds Profitable. We’re proud to keep working together to ensure that everyone in this industry has a clear path to more listeners and revenue from their amazing shows.
"We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom."
We sponsor Sounds Profitable because we’ve always learned from Bryan and Tom. But becoming sponsors has taken that learning to new levels of awesome. Our business has grown by leaps and bounds since our founding and it’s due in no small part to the community that Bryan and Tom are building day by day.
“The best alpha you'll find in the space”
Sounds Profitable's research + community of podcast insiders is the best alpha you'll find in the space. Full stop.
"Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us"
What Bryan and Tom have done with Sounds Profitable has allowed the podcast industry to identify the tough hurdles ahead of us and work together to understand not just what the question is, but what it's going to be. They've developed a community that can take those questions and not only develop the answer but execute on it.
