Acast, the world’s largest independent podcast company, today announces the launch of Acast Ads Academy, a new learning platform offering two free, on-demand courses that empower marketers to build the knowledge and skills needed to plan and implement advertising campaigns confidently. Those who pass the final exam of either course receive a certification that validates their expertise in one of the fastest-growing advertising channels.
The Academy was created in response to growing industry demand and is built on more than a decade of Acast’s experience and real campaign data. Expected to train thousands worldwide in its first year, it aims to accelerate growth and wider adoption of podcast advertising across industries.
The courses are structured into short, self-paced modules designed to fit busy schedules and deliver practical insights that marketers can apply immediately:
Podcast Advertising 101 – For marketers new to podcast advertising, covering how podcast advertising works, campaign planning, measurement, and what drives standout creative.
Podcast Advertising 201 – For experienced advertisers, featuring advanced targeting strategies, programmatic buying, and omnichannel campaign optimization.
Beyond education, Acast Ads Academy is a strategic resource that aims to:
Simplify podcast advertising, showing how accessible and effective it can be.
Save time and resources by delivering expert knowledge from the world’s leading podcast company.
Fuel strategic growth by equipping advertisers with advanced skills that unlock more innovative, high-value campaigns.
“Podcast advertising is a powerful and trusted medium, yet many marketers still see it as unfamiliar or complex,” says Joe Copeman, Global SVP Advertising at Acast. “As the industry leader, we built Acast Ads Academy to set the standard – sharing our expertise so any user can learn from the best, gain confidence, and put podcast advertising into practice effectively, no matter their experience level.”
Graduates of Acast Ads Academy gain an industry-recognized certification, enabling them to showcase their skills and align marketing teams on a shared understanding of podcast advertising.
Acast Ads Academy is now live and open to advertisers globally. Users can enroll for free and start building their expertise today.
About Acast
Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen – across any podcast app or listening platform.
The company operates worldwide, with headquarters in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST). Certified Adviser is FNCA Sweden AB, info@FNCA.se.
