As LGBTQ History Month begins (and ahead of National Coming Out Day this Saturday), Coleman Insights and Women In Media Network announce the launch of the LGBTQ+ Podcast Consumer Study, a first-of-its-kind research initiative designed to provide critical insights into consumer habits, creator challenges, and industry opportunities within the LGBTQ+ podcasting ecosystem.
The comprehensive study, led by Coleman Insights Vice President/Consultant Jay Nachlis and Women In Media Network founder Sarah Burke, aims to bridge the gap between creators, audiences, and brands while fostering better representation and economic opportunities for both LGBTQ+ creators and consumers.
“This research represents a crucial step forward in understanding and supporting the LGBTQ+ podcasting community,” says Jay Nachlis, Vice President/Consultant at Coleman Insights. “By examining the unique challenges and opportunities within this space, we’re working to create a more inclusive and economically viable environment for authentic storytelling.”
Addressing Critical Industry Gaps
By highlighting the unique experiences, contributions, and challenges of diverse and underserved audiences, the research aims to empower content creators to develop more authentic and relevant programming while helping advertisers recognize the significant value and purchasing power of LGBTQ+ audiences.
“The LGBTQ+ community represents tremendous untapped potential in the podcasting space,” notes Sarah Burke, founder of Women In Media Network. “This study will provide the data-driven insights that will shape meaningful connections between creators, their audiences, and brands.”
The study advisory committee to date includes podcast professionals from iHeartMedia’s Outspoken Podcast Network, Soundrise, Earbuds Collective, and Women In Media Network.
Harry Clark, CEO of Soundrise, says, “This community deserves more than seasonal campaigns. LGBTQ+ audiences represent real cultural and economic strength. This research will provide new insights to help brands move past transactional marketing to establish more authentic and lasting relationships.”
Those interested in joining the advisory committee to help shape this study are invited to get in touch directly.
Sponsorship Opportunities Available
Coleman Insights and Women In Media Network are seeking partners who share their vision for an inclusive podcast landscape. Companies interested in supporting this initiative can participate through various sponsorship packages. Interested parties can review details and sponsorship opportunities HERE and reach out directly for a meeting. The study is planned for spring 2026.
About Coleman Insights
Raleigh, North Carolina-based Coleman Insights has helped media properties in North America, South America, Europe, and Asia build strong brands and develop great content since 1978. Coleman Insights works with clients that include Audacy, iHeartMedia, Stingray, Urban One, Hubbard Radio, Key Networks, Educational Media Foundation, RBB, SummitMedia, Bonneville International, Spotify, Blubrry Podcasting, and Locked On Podcast Network. Additional information about Coleman Insights is available at ColemanInsights.com.
About Women In Media Network
Founded in 2024 by award-winning broadcaster and producer Sarah Burke, Women In Media Network (WIMN) is a creator-focused collective dedicated to uplifting independent voices – especially women, gender-diverse individuals, and creators from underrepresented communities. At its heart lies a commitment to equity, and visibility: WIMN champions creators who are often marginalized in mainstream media with the amplification, resources, and financial support. Women In Media Network seeks not only to spotlight diverse narratives, but to transform the media landscape itself so that every voice can be heard, valued, and influential. Additional information about Women in Media Network is available at womeninmedia.network.
Note to editors: High-resolution images, additional quotes, and interview opportunities are available upon request.
For media and sponsorship inquiries:
Jay Nachlis |Coleman Insights
(919) 218-2015
jaynachlis@ColemanInsights.com
Sarah Burke |Women In Media Network
(416) 508-4397
sarah@womeninmedia.ca
