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Frequency x Hindenburg

Frequency x Hindenburg

Frequency’s Rob Favre and Hindenburg’s Jonathan Hurley to discuss a collaboration between the two companies to optimize workflow and make targeted ad creative easier to produce and flight.

April 18, 2023

This week on the Product Deepdive, Bryan is joined by Frequency’s Rob Favre and Hindenburg’s Jonathan Hurley to discuss a collaboration between the two companies. With Frequency’s ad tech and Hindenburg Narrator, Rob and Jonathan are able to write, produce, and assemble an ad creative with targeting for the listener’s city, local weather conditions, and temperature in minutes.


This episode was recorded on Squadcast and is hosted on Mediastream.

What are the Sounds Profitable Deepdives?

Think of the Deepdives as Sounds Profitable scheduling that final meeting your company has with an ad tech vendor for you. In each episode Bryan Barletta does a full run-through of a product with someone from the team. Together they discuss what it is, its intended use-case, and what it can accomplish for users. No slide decks, no press releases, no marketer presentations. Just the product.