Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.

Listen to learn about: 

• How to idea for this event came about
• Lauren and Arielle’s woman-on-the-street approach to ask people about their listening habits
• Best practices they’ve uncovered for recommending podcasts
• The pre, mid, and post-roll ad campaign you can participate in

Links:

• Lauren Passell
• Tink Media
• Adopt-a-Listener Month

Credits:

• Hosted by Bryan Barletta, Arielle Nissenblatt
• Produced by Spooler Media
• Hosted on Art19
• Recorded on SquadCast.fm 
• Edited by Gavin Gaddis