After the assassination attempt of Trump on Saturday, social media platforms have been struggling to deal with an influx of misinformation and conspiracy theories capitalizing on the event. From selling a variety of products styled around the event, such as coffee mugs and picture frames, to political ads making unverifiable claims, places like Facebook and Instagram were overwhelmed in the days that followed. According to Digiday, Meta has not announced plans yet to police this content while still maintaining a stated policy of free speech, but platforms will likely need to act quickly in order to remain brand-friendly options for advertisers. These brand-safety tools are critical in mediums such as social media platforms and podcasting, as advertisers see increasing value in being able to monitor their ad placement in real time.
Why Subscriptions are not the solution for most podcasters by Steven Goldstein
In the wake of many podcasting companies moving shows and their legacy feeds behind a paywall, such as the New York Times’ recent decision alongside the end of their ad sales deal with This American Life, Steven Goldstein explains why these subscription models may not be the best bet for podcasting. From high subscriber churn, to a difficulty demonstrating value among other typical subscriptions such as Spotify and Netflix, putting your show behind a paywall is an uphill battle. A happy medium can be the freemium approach, with the main show and new episodes remaining free, but bonus content put behind a paywall for superfans.
Today is Prime Day at Amazon, and the shopping event is celebrating its tenth anniversary. According to data from Nielsen, podcast and radio listeners are more likely to shop online and spend more than TV viewers. Audio campaigns, such as Amazon’s holiday ads, can have big returns: “$15 dollars of incremental sales for every dollar of AM/FM radio advertising”. For the very first Prime Day back in 2015, AM/FM radio ads were responsible for 52% of awareness to purchase conversion. Audio content, especially the more intimate medium of podcasting, continues to be advertisers’ best bet for attracting customers and clinching the sale.
…as for the rest of the news:
- Adweek announces the winners of their 2024 Audio Awards
- CRO Dave Hanley and CIO Trevr Smithlin are leaving Libsyn Ads
- Triton Digital’s Australian podcast ranker for June is out now
- Deloitte has launched the Bigger Questions podcast about significant firsts in the world of sports
- Spotify saw layoffs in its ad sales team as it shifts focus to programmatic
