Spotify is launched the rebrand of our self-serve ad platform, Spotify Ad Studio – now Spotify Ads Manager. With a new look and feel, Spotify Ads Manager now offers enhanced advertising capabilities to advertisers of all types and sizes – giving them the user experience, tools and ad formats to better reach their target audiences on Spotify and track results.
This comes on the heels of Spotify announcing 13% YOY ads revenue growth in its Q2 Earnings Report.
With significant double digit growth in revenue YOY (Q2’23 / Q2’24) from our self-serve ad platform, the new Spotify Ads Manager is one way we are continuing our investment in advertising as a long-term growth driver. Unlocking opportunities for advertisers across the entire marketing funnel—from brand advertisers to SMBs focused on performance—is a critical lever to achieving this.
Spotify Ads Manager now includes:
New Redesign: We’ve simplified our user experience to make it easier for advertisers to navigate and find success using our Ads Manager.
Advanced Targeting Capabilities: We’re enhancing our audience and targeting capabilities, starting by expanding our menu of interest segments later this month, giving advertisers more choice when it comes to the audiences they reach and test in Ads Manager. We’ll also soon release Audience Manager, creating a dedicated home for advertisers to manage their saved audiences.
New Ad Formats: We recently introduced new ad formats exclusively available on Ads Manager, including Canvas and Opt-in video. These new formats reimagine what ads on Spotify can be and how advertisers can engage with people through sight and sound.
Canvas: Optional companion visual asset that brings the much-loved looping visual to Audio Ads on Spotify
Opt-in Video: Allows a brand to be front and center alongside the music content a listener is streaming, increasing consideration
Measurement Tools: We believe that a healthy media ecosystem includes first and third-party measurement solutions to quantify performance. We recently introduced 1P measurement solutions on Spotify Ads Manager with Spotify Ad Analytics and Pixel. We also expanded our third-party solutions via IAS and DoubleVerify, Appsflyer, and Kochava.
Global Expansion: We’ve also made significant investments in our Ads API that will enable us to bring Spotify Ads Manager capabilities to over 50 new markets in the future.
Brands including World Rugby, Ionos, Monge, Contiki, and many more are already leveraging Spotify Ads Manager to capture new audiences and drive results for their campaigns. Case study and brand quote below.
“At Spotify, we’re constantly innovating to provide a top-tier advertising experience that helps advertisers achieve their business goals. I’m thrilled to share that our newly redesigned Spotify Ads Manager brings enhanced ease, control, and performance, making it easier than ever for advertisers of all sizes to get started with Spotify Advertising and connect with our highly engaged audience of 626 million.” – Sam Bevan, Spotify’s Global Head of Emerging & Scaled Advertising
