Looking to network and see some standup during Advertising Week New York? YMH Studios, in collaboration with Redcircle, Podscribe, and Sounds Profitable are taking over New York Comedy Club on October 9th. Space is incredibly limited, be sure to fill out this form for consideration ASAP.
Earn It: Unconventional Strategies for Brave Marketers by Steve Pratt
Today’s issue of The Creativity Business unveiled that Pacific Content founder Steve Pratt has launched his new book Earn It. Sounds Profitable’s Tom Webster had the following to say on the matter: “Steve has written a marvelous book on gaining attention that is relevant for not just podcasters, but anyone in marketing or the business of cultivating an audience. It’s a priceless primer on creativity, and I’m honored to have been a small part of it!”
Apple has launched a new section of Apple Podcasts called Series. The new section is designed to separate out short limited-run podcast series their own chart independent of the main podcasting charts. The announcement also includes some best practices for serialized shows so both fiction and nonfiction podcasts can fully take advantage of the new section.
Neilsen Discussing New Shorter AQH requirements
In a webinar with clients last week, Nielsen announced they are working on changing the required AQH (average quarter-hour) credit time from five minutes of non-contiguous listening to three minutes. This will make life easier for stations to claim credit for a quarter-hour, Tom Webster tells me, which then will make radio operators happier. That said, Tom stresses that it remains to be seen what this might do for overall spotload or the structure of stopsets in a world where even less content is required to get ratings credit.
According to Nielsen data, YouTube is the top streaming service on connected TVs with 10.4% of all TV watch time. With that popularity comes more awareness of unskippable ads. A source familiar to the matter speaking to Tubefilter anonymously says YouTube is offering marketers 30 and 60 second unskippable ad spots. YouTube confirmed this feature debuted alongside ‘pause-vertising’ in early September. The move is motivated by data showing 79% of viewers prefer sitting through one bigger ad break than multiple midroll breaks throughout a video.
Fan Study – Podcast Edition: Video Insights to Elevate Your Content Strategy
The latest edition of Spotify’s Fan Study focuses on video podcasting. 40% of Spotify users who streamed a new show in 2024 have chosen a video podcast as the delivery method. 67% of Spotify audiences tend to switch between listening and watching throughout the day, though younger audiences (13-17) spend 57% of their consumption time with video in the foreground.
As for the rest of the news…
- Audacy announced it has completed its financial restructuring plan
- Pinna, Realm’s kids and family division, and ABC Commercial, are partnering to add three of the latter’s podcasts to the Realm library
- Applications for the BBC Indie Development Fund and Audio Lab are now open
- Acast has signed Frances Cooke’s financial podcast, Making Cents, to their network
- Edison Research has released The Kids Podcast Listener Report with the top five kids and family podcasts
- Alex Goldman spoke to How I Podcast about his new show, Hyperfixed
