New York, NY — October 31, 2024 — Ossa Collective, a network dedicated to empowering independent podcast hosts since 2019, has joined forces with Colture Media to launch the Colture Podcast Network. This groundbreaking platform is designed to elevate creators who prioritize artistic vision, influence, and authentic connections with their audiences. The network will offer a comprehensive suite of services, including monetization support, creator development, business strategy, live touring, and more.
A Stellar Roster
With an impressive and diverse talent lineup, the network features high-profile names such as Mandy Moore, Sterling K. Brown, and Chris Sullivan from That Was Us, 2 Chainz from Me and Halo, and Jennifer and Renee Graziano from Straightened Out and Crysis Queen. It also includes executive producers and cast members from Mob Wives, Tim Seymour and Guy Adami from CNBC’s Fast Money (The Business Remix), Jinger Duggar Vuolo from The Jinger & Jeremy Podcast, and NBA star Penny Hardaway from The Two Cents with Penny Hardaway, among many others. In addition to its star-studded roster, the network will be home to over 70 other talented creators, offering advertisers a wide array of audio and YouTube advertising opportunities with both established and emerging voices.
A Visionary Alliance
Founded by Marla Isackson, Ossa Collective emerged from a deep-seated need to support independent women and non-binary podcasters. Since its inception, Ossa has aimed to provide creators with the resources and representation necessary to thrive in an increasingly competitive landscape. Colture Media led by Ty Baisden—recognized as Billboard’s 2024 Indie Power Players Executive of the Year—brings a wealth of expertise to this collaboration. With a diverse portfolio spanning music, real estate, sports, and multimedia, Colture Media has been at the forefront of empowering women and Black creatives to achieve lasting wealth and independence. Their mission, encapsulated by the acronym Colture (“Can Our Leverage Teach Us Real Equity”), aligns perfectly with Ossa’s commitment to fostering a more inclusive and equitable creative industry.
Introducing Colture Podcast Network
The Colture Podcast Network will serve as a dynamic platform for podcast creators, offering a unique blend of traditional music label principles and cutting-edge creator development services for the podcast industry. As a technology-driven network, Colture Media will empower creators with access to tailored opportunities and resources that evolve with their career trajectory.
Leadership with a Vision
Monetization efforts will be spearheaded by CRO Adam Gilbert, a seasoned industry veteran and former executive at iHeart and SiriusXM. Gilbert, who has been instrumental in shaping the podcast industry since its inception, expressed enthusiasm for the venture: “In my experience, the key to success lies in the talent’s ability to excel in their craft and their commitment to being strategic partners for advertisers. The Colture Podcast Network is uniquely positioned to cultivate these relationships from the outset.”
Join the Future of Podcasting
With the launch of the Colture Podcast Network, the network aims to become more than just a partner for advertisers, agencies, and creators; but a partner that understands the evolving needs of today’s advertisers and creators and the importance of maintaining cultural integrity. Advertisers looking to connect with engaged, influential audiences will find unparalleled opportunities within this new network. For advertising inquiries, please contact Adam Gilbert at adam@colture.network. For general inquiries, please reach out to hello@colture.network.
About Ossa Collective
As Ossa Collective continues to evolve, it will transition to a technology platform at weareossa.com. This platform will serve as a powerful tool for networks, agencies, brands, and advertisers, simplifying the entire process from campaign management to post-sale activities. For more information about Ossa, please contact hello@weareossa.com.
About Colture Media
Colture Media is an innovative entertainment development and media company founded in 2023. As the content division of COLTURE Holdings, Colture Media specializes in producing docuseries, TV and film projects, YouTube content, podcasts, and digital series. Committed to telling the stories of Black and Brown people, Colture Media leverages a unique blend of creativity, technology, and strategic partnerships to elevate diverse voices and deliver compelling narratives across various platforms, redefining the entertainment landscape in the process.
Media Contact: hello@colture.network
