Libsyn (Liberated Syndication) is an industry-leading, independent podcast hosting and advertising platform that empowers podcasters to share their voices with the world. Founded in 2004, we’re dedicated to simplifying the podcasting process – from publishing to distribution and monetization to measurement – enabling creators to connect with audiences on all major platforms while monetizing their efforts. Through our advertising services and technology, we’re reshaping how advertisers reach their target customers by connecting brands with their desired audience.

At Libsyn, we’re on the lookout for innovative problem-solvers, collaborative thinkers, and self-starters who thrive in a fast-paced, customer-centric environment. Our team members, and our leaders, enjoy the freedom to think and act like entrepreneurs, always with our creators and advertisers top of mind. Together, we’re not just a workplace – we’re creating a supportive community that values diverse perspectives and fosters growth, empowering each other to deliver exceptional value to the podcasting world.

Job Summary

As the VP of Marketing, you will play a pivotal role in leading and executing Libsyn’s B2B marketing strategy. Your mission: to fuel customer acquisition, amplify brand presence, and expand market share, ultimately positioning Libsyn as the premier choice for podcasters and advertisers alike.

Reporting directly to the CEO, you will lead a dynamic marketing team, overseeing everything from customer acquisition and brand strategy to sales materials and social media. Your role will involve close collaboration with product, sales, technology and other leaders across the organization to position Libsyn as the go-to platform for podcasters and advertisers worldwide.

How You Will Make An Impact

• Develop and implement a comprehensive marketing strategy that aligns with company goals to promote growth, elevate brand recognition, and boost customer acquisition.
• Work closely with the product team to ensure successful go-to-market launches and cohesive product messaging.
• Partner with Publisher and Advertising Sales teams to synchronize marketing efforts, ensuring alignment with sales goals.
• Leverage your knowledge of SaaS marketing strategies and metrics including LTV and CAC metrics to drive effective acquisition.
• Create and execute impactful, multi-channel campaigns across social media, email, paid media, and content marketing.
• Build and mentor a talented marketing team, fostering a culture of innovation, data-driven decision-making, and accountability.
• Prepare and present detailed reports and performance metrics to executive leadership to inform strategic adjustments.

What We’re Looking For From Our Next Marketing Leader

• Proven history of building and managing successful marketing teams.
• Hands-on approach with a willingness to roll up your sleeves to achieve results.
• Exceptional communication and presentation skills, with the ability to distill complex concepts into clear messaging.
• Analytical mindset, skilled at interpreting data to inform decision making.
• Deep experience with marketing automation, marketing operations, and inbound/outbound marketing techniques for a SaaS business.
• Advanced knowledge of SEO/SEM, CRM, email marketing, and analytics platforms.
• Strong cross-functional collaboration skills, thriving in high-growth environments.
• Passion for developing your team and helping them advance in their career goals.
• Experience managing and fostering collaboration within remote teams.
• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 15+ years of progressive marketing experience, with 10 years in leadership.

What We Offer

• Competitive compensation (base salary plus bonus).
• Comprehensive health benefits, with employer-paid dental and vision coverage.
• 401(k) plan to help you build towards your future.
• Flexible working arrangements, including remote options.
• Generous paid time off and support for maintaining work-life balance.

Equal Employment Opportunity Policy

The Company is an equal opportunity employer. Applicants for employment are, and will be, recruited, selected and hired, and employment decisions are and will be made, without discrimination on the bases of race, color, religion, sex, age, national origin or disability. This policy applies to new employees, promotions and all personnel actions within the organization.

The Company prides itself on the contribution it makes to the community. It is the intent of the Company to comply with all federal, state and local laws relating to equal employment opportunity.