Drawing from our comprehensive “Podcast Landscape” study of over 5,000 Americans, Tom Webster reveals surprising insights about how listeners really engage with podcasts across audio and video formats. Joined by Crooked Media’s Vice President of Sales, Giancarlo Bizzaro, the two discuss how these findings compare to their data on the podcast audience.
Join us for an eye-opening exploration of the latest findings from Sounds Profitable’s groundbreaking research on podcast consumption patterns. Drawing from our comprehensive “Podcast Landscape” study of over 5,000 Americans, Tom Webster reveals surprising insights about how listeners really engage with podcasts across audio and video formats, joined by Crooked Media’s Vice President of Sales, Giancarlo Bizzaro. The two discuss how these findings compare to their data on the podcast audience.You’ll Learn:
- The real story behind the “audio vs video” podcast debate
- How discovery patterns differ between “audio prime” and “video prime” consumers
- Why podcasting remains fundamentally audio-first while video plays a crucial discovery role
- Strategic implications for podcast creators and platforms
- The evolving definition of podcasting and what it means for the industry
This presentation features never-before-seen data on how consumers discover and engage with podcasts across formats. Perfect for podcast creators, marketers, platforms, and anyone interested in understanding the future of podcast consumption.Who Should Attend:
- Podcast creators and producers
- Media buyers and advertisers
- Platform developers and product managers
- Content strategists
- Industry analysts and researchers
Don’t miss this data-driven deep dive into how modern audiences really consume podcasts, and what it means for the future of the medium.Based on Sounds Profitable’s latest research study of 5,000+ Americans, The Podcast Landscape, providing the industry’s most comprehensive look at podcast consumption patterns. The Podcast Landscape is made possible through the cooperation of Wondery, American Public Media, ESPN Podcasts, BetterHelp, SiriusXM Podcast Network, LibsynAds, Paramount, and NPR. Video’s Rise in Podcasting: Shaping the Future of Engagement and Consumption Trends was also produced with the additional support of Crooked Media.
