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Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

January 21, 2025

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

The IAB has published their forecast for advertising in 2025 and podcasting looks to be in a good spot. Overall, digital audio and podcasting is projected to grow less this year due to increased investment in paid search and social media. According to data shared in Inside Audio Marketing’s coverage of the report, podcasting is forecast to grow 7.4% this year, a fair bit more than the 4.8% growth projected for the rest of digital audio (without podcasts included).

The 2025 Podcast Hall of Fame Induction Ceremony Presented by Libsyn

Last week at the Podfest Multimedia Expo, eleven people were inducted into the Podcast Hall of Fame. The final inductee of the night was Sounds Profitable’s Tom Webster in recognition of his nearly two decades of work in podcast research. Webster’s acceptance speech spoke to the power of spoken word audio, how the industry has grown, and closed out with a recitation of the poem What Work Is by Philip Levine.

On-demand audio streaming steadily rising in U.S. (Luminate)

Rain News continues coverage of Luminate’s Year-End Music Report by looking at the growth of on-demand audio in the U.S.. Over the past three years on-demand streaming has reached a weekly rate of 25 billion per week. Great momentum, combined with the fact on-demand audio is growing even faster globally. When looking at how fans of specific genres most often find new music, Classical had websites as their highest rank, Blues fans most often find new music at live events, and Jazz fans are finding their new favorites via podcasts.

Australian PM Anthony Albanese picks The Squiz first

Continuing the growing trend of ‘podcast elections’ around the world, the Prime Minister of Australia has kicked off the federal election season by appearing on The Squiz’ News Club podcast. Albanese’ decision to include podcasts this election season comes with data like the 2024 Edelman Trust Barometer survey, which found only 48% of Australians surveyed trust traditional media outlets. The Squiz, which positions itself as an agenda-free news source, is a step towards connecting with the other 52%.

The Trade Desk buys ad-tech intelligence firm Sincera by Ryan Barwick

In the company’s first acquisition since 2017, The Trade Desk has acquired ad-tech data platform Sincera in a move that’ll have co-founder and CEO Mike O’Sullivan report directly to TTD CEO Jeff Green. Sincera’s core offering is the ability to collect, organize, and demystify what supply is going where in the programmatic advertising space. Details like listing a given publishers’ tech stack, or how many alternative IDs are being actively bid on. A tool for finding competitive gaps between companies, according to O’Sullivan.

As for the rest of the news…

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