6 February 2025; London: Audion, a European digital audio advertising specialist, has appointed Cyrine Chahed to the newly created role of UK sales manager as it kicks off its 2025 growth strategy. Chahed joins the company from Sky Media where she worked with major clients such as Publicis to plan and optimise advertising campaigns.
Chahed will contribute to Audion’s ongoing expansion by developing new business opportunities and enhancing collaborations with agencies and advertisers in the UK and across the EMEA region. She joins UK lead Conor O’Mahoney who has extended the company’s footprint, growing its presence and client base in the UK over the past three years.
Digital audio presents a sizeable and growing opportunity for buy and sell side players in the adtech sector. Over 90% of people in the UK listen to audio content each week, with digital audio accounting for 16 hours of listening time a week. Digital audio ad spend, which has grown consistently, is forecast to reach £236 million ($293 million) in 2025, increasing to £268 million by 2029.
Audion enables its clients, which span the entire audio ecosystem, to leverage these openings. A technology partner for publishers, creators and podcasters, it offers a content hosting and distribution platform, ad management and monetisation solutions, and programmatic media trading capabilities. Brands and agencies benefit from the company’s extensive audio inventory across every audio channel, cross-platform targeting tools, content creation facilities, and campaign planning and optimisation that uses dynamic creative optimisation (DCO) technology.
In addition to growing its team on the ground in the UK, Audion has strengthened its reach across Europe and EMEA: Elie Kauffmann, previously industry lead France and sales lead Belgium for the company, has been promoted to head of sales, EMEA; Nicolas Chrun has been appointed as global programmatic sales manager in France: and Alexandra Marit joins the Belgian office as sales manager.
Kamel El Hadef, co-founder of Audion says: “We are delighted with these new appointments within Audion; they are a testament to the strong growth of our activities, including in emerging areas of digital audio. Furthermore, our international presence continues to expand with experienced and highly skilled professionals in each of our markets. With this new structure in place, 2025 is off to the best possible start.”
Chahed says: “Digital audio offers a powerful opportunity for advertisers and publishers to engage people in a dynamic and immersive way. Joining the team at Audion enables me to leverage my experience in media and data-driven advertising to help brands and agencies extend their connections with existing customers, while also reaching new audiences.”
About Audion
Since being founded in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the expert partner in digital audio, offering innovative advertising solutions for brands and agencies, as well as monetisation technology for publishers and creators.
Audion’s offering is built on three complementary solutions: Audion Reach, designed to maximise the impact of audio advertising campaigns; Audion Stories, which creates engaging and tailor-made audio experiences; Audion360, a revolutionary platform for publishers and content creators, combining a podcast CMS, artificial intelligence, and advertising solutions.
With offices in Paris, London, Milan, and Brussels, a team of 50 experts, and over 2,000 successful campaigns delivered, Audion has become the preferred partner for those looking to harness the full potential of digital audio.
For more information, please contact:
Kate Alexander
PR consultant
M: +44 (0)7788 584413
