Welcome to Coworking, a new recurring series at Sounds Profitable where we highlight some of the folks working in the business of podcasting. If you’d like to toss your hat in the ring and answer some questions, drop us a line!
What advice would you give someone looking to get into podcast ad operations?
Build strong relationships with podcasters, advertisers, and tech platforms. This industry is incredibly collaborative, and success often comes from connecting the right brands with the right shows.
Where do you see the most untapped growth potential in the industry?
I see live activations as one of the most untapped growth areas in the podcast industry. While digital podcasts have grown exponentially, there’s still a huge opportunity in creating in-person experiences that allow podcasters to connect with their audiences in real-time.
How do you see the role of media buyers evolving as podcast ad tech advances?
Podcasting remains a highly personal and trust-driven medium, meaning media buyers must still focus on aligning brands with the right hosts, audiences, and messaging styles.
What’s an industry-wide inefficiency that you think needs solving?
The lack of ability to measure ad effectiveness consistently across different platforms and formats.
If you could change one thing about how the podcast industry operates, what would it be?
Creating a standardized measurement framework—encompassing everything from listen-through rates to ad engagement.
You can get in touch with Mitello Camay on LinkedIn, or check out Podcast Reach Network here.
