Join Sounds Profitable’s Tom Webster for the first look at The Advertising Landscape 2025, our newest flagship study of the ad-supported media landscape. This is the largest cross-media study of advertising in podcasting in America, and provides the most comprehensive picture to date of podcasting’s strengths and weaknesses as an advertising vehicle.
Registrants will be the first to receive the latest report from this project, which will dive into the Reach story – what ad-supported media channels do Americans use every day, and how are those most active users different to each other?
This project used a novel survey design that compares podcasting to fifteen other ad-supported media channels, from audio, to video, social media, and even gaming. This is also the first project to isolate the audience for ad-supported podcasts – which is different to the overall podcast audience – and how they perceive ads in other channels.
