Webinar Roundup
There’s quite a few webinars coming up in the next week, so I’ve built a handy-dandy section to show off what you can attend and when!
The Infinite Dial UK 2025 – May 29th at 9 a.m. EST
Edison Research debuted The Infinite Dial UK 2025 at Podcast Show London, now tomorrow they’ll be sharing insights on specific aspects like online audio listening, in-car audio habits, and podcast consumption. Register here.
Quill & Cohost founder Fatima Zaidi and Sounds Profitable’s Tom Webster will give a 45 minute presentation on what podcast success actually looks like in 2024, including why traditional metrics are no longer enough, how to analyze audience behavior, and how to build podcast reports your CMOs will actually care about. Register here.
Q2 2025 Podscribe Performance Benchmark Webinar – June 3rd at 1 p.m. EST
Podscribe gives a sneak peek to their latest quarterly benchmark data before it goes public, including which audience segments are converting best this year, how measurement of audio campaigns is scaling internationally, and how soon does your audience take action after listening to an ad. Register here.
The Advertising Landscape – Part Two: Attention and Trust – June 4th at 2 p.m. EST
Tom Webster presents the latest chapter of the landmark Advertising Landscape 2025 study, this time looking specifically at how podcasting continues to defy expectations in a world that has taught consumers how to avoid advertising at all costs. Register here.
True Native Media is hosting a panel discussing why audio-first podcasting is still important in the age of video, and reasons why advertisers shouldn’t overlook audio-only podcasting. The webinar will feature. Panelists include True Native Media founder Heather Osgood, Acast Creative Studios VP Emily Rudder, and Sounds Profitable partner Bryan Barletta. Register here.
Do We Need to Champion Spoken-Word Audio in a World of Video Hype? by Matthew McLean
After an episode of Buzzcast featured Albam Brooke discussing how this year’s Evolutions by Podcast Movement featured “unrelenting talk about video,” McLean made a point of talking to industry veterans at Podcast Show London about the spoken word side of the industry. Video is doing well and is a vital part of the industry, but many agree spoken word needs more support as it’s a cornerstone of podcasting and has its own unique strengths. I’ll once again steal from Tom Webster’s Evolutions 2025 keynote to summarize: for audiences who listen while doing a daily task (e.g. commuting or doing chores) audio podcasting isn’t spent time, it’s found time. A companion medium. As voice actor Felix Trench (check out Wooden Overcoats, thank me later) told McLean: “We’ll always be chopping carrots at 6:30.”
Q2 brought calm, but not confidence as CMOs spend with caution by Krystal Scanlon and Sam Bradley
While ad spend stayed consistent in the first quarter, Q2 is less of a clear-cut success according to CMOs interviewed by Digiday. Tal Jacobson, CMO of ad tech vendor Perion, says usually by this time of year they have visibility on ad spending six to nine months ahead. Right now they have three months. Budgets are more cautiously being committed, and in the short term as global economics have fluctuated unpredictably. Marketers are returning to recession-era plays of doubling down on fast-performing and proven spend that makes every dollar count. The good news is, so far at least, it seems concerns of the ad industry talking itself into another slowdown have yet to materialize this year.
As for the rest of the news…
- Former VP and CRO of Barometer John Sardelis has announced he’s joining the BBC as Head of Sales, Podcasts for North America.
- Quill has announced the winners of the fifth annual Quill Podcast Awards.
- Progressive news network COURIER has launched the video podcast How is This Better?, written and hosted by Akilah Hughes.
- PAVE Studios founder Max Cutler has a new LinkedIn article detailing why PAVE uses the term “show” instead of “podcast” and why Cutler feels the success of the industry has reached an inflection point where the term “podcasting” has outserved its purpose.
- The Agency Side Podcast from Coming Up Creative has a new episode interviewing Jordan Fox, CEO of Ad Results Media, about the world of audio advertising.
- LiSTNR has announced a new season of their award-winning serialized documentary podcast Secrets We Keep, led by returning host Amelia Oberhardt, this time focusing on Australia’s fertility industry.
- AdMonsters has published an interview with VaynerMedia Global Chief Officer John Terrana about how advertising misunderstands attention as a metric, and why it’s more than just a KPI.
