This month saw major shifts and standout performances across all categories. From high-impact shows and fast-growing publishers to major jumps in advertiser spend, the data reveals continued growth, cross-format strength, and changing campaign strategies.

Podcast Show Highlights:

• Crime Junkie once again takes #1 in audio reach with ~8.3M listeners.
• Likewise, Rotten Mango is again at the top with the most downloads per episode with ~3.6M, while dropping from #2 to #3 for total monthly downloads.
• Smosh Reads Reddit story is a newcomer at #4 in most downloads per episode, even beating out The Joe Rogan Experience.
• On Purpose with Jay Shetty shoots up to #3 from #9 in audio reach (4.6M), with increases across downloads and views per episode (842K, +17%) as well as monthly downloads and views (13.5M, +17%).

Publisher Highlights:

• iHeartMedia saw a 107% increase in show count, jumping to 2,369 shows, the highest among all publishers. This contributed to a +26% growth in audio reach.
• SXM Media sits in the Top 3 after a +21% (40.8M) growth in audio reach and +25% (193.4M) growth in downloads and views per month.
• Vox Media Podcast Network enters the top 10 with 8.1M in audio reach after a 31% increase.
• MeidasTouch, a ranker regular, stays at #2 despite a 4% decrease in monthly downloads and views.

Advertiser Highlights:

• BetterHelp remains the top podcast advertiser, with steady growth and strong use of host-read ads.
• Degree made a surprise entry into the Top 10 after a major spending surge, marking a bold move into podcast advertising.
• Toyota held firm at #3, showing consistent investment and is now the only automobile brand in the ranking this time.
• Quince moves up from #7 to #4 after increasing spend by 14.3% to 5.2M.

These rankings reflect a maturing and dynamic podcast ecosystem—where trusted brands continue to invest and new voices make bold moves. The growth is fueled by strategic media placements, diversified content formats, and the sustained power of host-read advertising.

About Podscribe

Podscribe is the leader in pixel-based attribution, incrementality, and verification for podcast, streaming, CTV, and other hard-to-measure media channels. We help advertisers, agencies, and publishers measure true campaign impact, optimize performance, and scale with confidence—backed by real-time, household-level data.

Learn more at www.podscribe.com or contact us at adops@podscribe.com.

Please Note: As of June, Podscribe has updated its ranking methodology to better reflect podcast performance and advertiser impact. As a result, some shifts may appear compared to prior months, even among consistent performers.