Blind Nil, the multimedia production company founded by Chip and Joanna Gaines, and Backyard Ventures, a strategic partner for visionary creators, announced a new partnership focused on powering a new era of branded content. The collaboration launched in June with “Stronger with Don Saladino,” a new podcast featuring celebrity fitness coach Don Saladino.
The podcast launched June 24 and features high-profile guests, with Chip and Joanna Gaines set to appear on an upcoming episode airing July 8. Other guests include Billy Crudup, Henrik Lundqvist, Justin Tupper, and Dr. Gabrielle Lyon.
The partnership represents a strategic alliance between Blind Nil’s content creation expertise and Backyard Ventures’ creator representation and brand development capabilities. This collaboration aims to expand the reach of both companies in the branded content and podcast space.
The partnership represents Backyard Ventures’ expansion into production collaborations beyond traditional creator representation, while allowing Blind Nil to leverage specialized platform expertise for podcast and digital content distribution.
About Blind Nil
Blind Nil is a multimedia production company founded by Chip and Joanna Gaines in 2019, dedicated to creating purposeful content and compelling branded storytelling. The Central Texas-based company has produced over 500 episodes across broadcast, streaming, branded content, commercials, and podcasts. Blind Nil’s portfolio includes the relaunch of the Fixer Upper franchise, Magnolia Table and Mini Reni with Joanna Gaines, Anything but Gray featuring Gray Benko, Inspired Interiors with Sarah Sherman Samuel and many more. Blind Nil has earned three Emmy nominations and both a RealScreen Award and Critics Choice Real TV nod. The company works with leading creatives to produce lifestyle-driven and family-friendly programming that resonates through authentic and meaningful stories. Learn more at blindnilmedia.com and @blind.nil.
About Backyard Ventures
Backyard Ventures cultivates meaningful connections between creators and their communities, representing a diverse portfolio of established and emerging talent spanning influential podcasts, beloved YouTube channels, and engaged email newsletters. Their client roster includes notable names like The Art of Manliness, Ryan Holiday’s Daily Stoic and Daily Dad, and Josh Radnor’s How We Made Your Mother. By leveraging an extensive network and platform expertise, Backyard Ventures focuses on strategic partnerships, brand development, and exclusive partnerships, building strong digital businesses with creators by expanding their reach and deepening audience engagement. www.wearebv.com
