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Business Advisory Services

Sounds Profitable works with select publishers, platforms, and tech companies serving the podcasting industry as strategic advisors.

Years of experience

Bryan Barletta and Tom Webster have decades of experience at every level of the audio business, and have consulted some of the biggest brands in the world of podcasting.

Sounds Profitable advisory and consulting services include the following:

  • Quarterly Advisory Service an ongoing engagement for forward-thinking companies who want to remain on top of the latest developments in the podcasting space and set a profitable course for the future
  • Workshops Bryan and Tom will craft a bespoke single-day engagement, either in person or virtually, designed to get your team up to speed on the podcasting industry and navigate what is next.
  • Agency Days A custom workshop for agencies, brands, or media buyers to understand the podcasting space, its players, and the state of the art on metrics and best practices.

In addition, sponsors of Sounds Profitable are entitled to 30 minutes of private consulting each month, and have access to a monthly Sounds Profitable Unplugged virtual meeting, featuring deeper analysis of current trends, educational content, and an industry roundtable.

Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free