Business to Business Prefix Tracking with CoHost

Business to Business Prefix Tracking with CoHost

CoHost’s Fatima Zaidi walks Bryan Barletta through the CoHost dashboard, demonstrating how it alleviates common podcast advertising pain points.

December 12, 2023

This week on the Product Deepdive, CoHost’s Fatima Zaidi shows off the CoHost prefix that allows for B2B analytics and advanced audience insights.

What are the Sounds Profitable Deepdives?

Think of the Deepdives as Sounds Profitable scheduling that final meeting your company has with an ad tech vendor for you. In each episode Bryan Barletta does a full run-through of a product with someone from the team. Together they discuss what it is, its intended use-case, and what it can accomplish for users. No slide decks, no press releases, no marketer presentations. Just the product.

Register for our upcoming webinar:

Audio Primes: The People Who Listen to Podcasts

Thursday, April 16th at 2PM EST

In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We'll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem. Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won't find anywhere else. Whether you sell ads, make shows, or build platforms, you'll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.

Register for free