January 13, 2022
Joining Bryan Barletta is Chase Miller from Claritas, talking about device graphs and identity graphs, and why good data is so important.
Sounds Profitable's Tuesday newsletter and The Download's Friday weekly recap covering the business of podcasting.
Your daily source for essential news of the business of podcasting.
Articles
Bryan Barletta talks about the short and long-term effects of Spotify’s big push for video.
Read more
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world”
Tom Webster ends out his trilogy of articles comparing and contrasting podcast audiences who primarily consume audio versus those who primarily consume video.
It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation.
Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process.