Claritas

January 13, 2022

Joining Bryan Barletta is Chase Miller from Claritas, talking about device graphs and identity graphs, and why good data is so important.

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New data from Sounds Profitable about how podcasts influence action could also suggest a symbiotic relationship with social media.

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Audience engagement is the true magic that makes shows stick, who better to learn from than actual magicians?

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Not only do fitness and self-improvement podcasts have eager, growing audiences, those audiences also are looking to invest in themselves.

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Preservationists fear video stealing podcasting’s soul, growth advocates celebrate YouTube driving more to the medium. Thing is, they’re both right.

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Buying on podcasts isn’t just buying into effective ads, it’s buying a direct line to consumers’ attention.