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Build your own adserver? Here's the benefits of not doing that, from Kevel

August 12, 2021

Joining Bryan Barletta is Dylan Hulser from Kevel and they are joined by Andrew Kuklewicz, CTO of PRX to discuss the benefits they found in using a complete third party adserver instead of building their own.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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