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Libsyn’s AdvertiseCast Marketplace

Libsyn’s AdvertiseCast Marketplace

Dave Hanley, CRO AdvertiseCast, sits down with Bryan for a walk-through—and deep dive—of their new marketplace.

July 5, 2022

Marketplaces are something that every hosting platform and publisher—regardless of their hosting platform—should be working with. It extends a publisher’s reach substantially and gives advertisers hands-on experience buying podcast ads at scale.

Dave Hanley, CRO AdvertiseCast, sits down with Bryan for a walk-through—and deep dive—of their new marketplace, named obviously enough Libsyn’s AdvertiseCast Marketplace. Even though Libsyn is in the name, and even though Libsyn acquired AdvertiseCast recently, podcast publishers do not need to host their files with Libsyn to take advantage of this new self-service marketplace.

Watch as Dave and Hanley get into the specifics of using Marketplace both as a publisher and as an advertiser so you can make an informed decision when you’re evaluating podcast advertising options for your business.

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Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free