The latest from Sounds Profitable’s weekly Tuesday newsletter, covering all aspects of the business of podcasting
Our latest research
The Podcast Landscape
Every year podcasting gains listeners — but also loses them. While early listeners were fans of the medium, the space is growing ever more complex, with people dipping in and out of the medium for a single show or catching their favorite podcast in places creators never planned for.
The Podcast Opportunity
A combination of qualitative interviews and quantitative survey results from over 300 buyers with brands and agencies to reveal how they perceive the current state of podcasts as an advertising vehicle, and the strengths and weaknesses of buying the medium.
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