Lemonada Media is seeking a full-time, results-focused marketing leader. The Director, Marketing Revenue & Audience Growth will lead and manage our network’s subscriptions, premium content, and merchandise and contribute to our audience growth goals. The Director, Marketing Revenue & Audience Growth co-reports to the Senior Vice President, Growth & Marketing and the Senior Director, Audience Growth.
Roles and Responsibilities
Lead and manage Lemonada Media’s subscription and premium offerings with a focus on an annual subscription revenue goal.
- Develop omnichannel marketing strategies to drive subscription acquisition and retainment, including sales/price promotions, audio promotions, digital promotions, and social media strategy
- Collaborate with production teams to deliver premium content and continually improve overarching strategy
- Work with external vendor and network partners to optimize premium and subscription offerings
Contribute to Lemonada Media’s annual audience growth goals.
- Lead partner management for ongoing series and ongoing communication with external teams
- Maintaining editorial calendars and track audience growth strategies
- Write copy for internal promos
- Support trades and outreach for priority shows as needed
Manage Lemonada Media’s merchandise strategy and execution.
- Manage merchandise P&L (both revenue and costs) and meet/exceed quarterly and annual merchandise revenue goals
- Project manage multiple vendors and partnerships, from contract to fulfillment and sales
- Develop marketing campaigns and strategies across touchpoints to drive merchandise sales
Required Experience and Competencies
- 5-7 years of professional experience
- Experience with subscriptions, membership, lifecycle marketing and/or loyalty programs
- Strong relationship building skills with both internal and external constituencies
- Ability to be both highly analytical/data-driven and creative as needed
- Experience managing complex projects with multiple stakeholders
- Highly organized and ability to prioritize with an exceptional ability to manage multiple work streams in a fast-paced, entrepreneurial environment
- Excellent communication, interpersonal, and collaboration skills
- Data-driven decision-making with proficiency in Microsoft Office and Google Workspace Applications
Preferred Experience and Competencies
- Experience in podcast or media industry
- Experience with omnichannel or multichannel marketing initiatives
- Familiarity with YouTube and video simulcasts/podcasts
Lemonada is committed to providing equal opportunities. We serve a diverse audience, and are committed to non-discrimination. It is our policy to ensure that all individuals with whom we are in contact are treated equally without regard to age, color, disability, gender, marital status, national origin, religion, sexual orientation, expression, gender identity or veteran’s status. Diverse candidates are encouraged to apply.
Employment Logistics
This position is full-time. We offer a competitive salary commensurate with experience. We also offer Medical, Dental, Vision benefits, Life and ST Disability, Medical and Dependent Care FSA, Commuter Benefits, 401K, and Flexible PTO to all full-time regular employees plus a generous holiday schedule that includes 2 weeks full-team time off and 2 additional weeks of paid holidays.
Desired Start Date: January 2025
Salary: $70,000-$88,000 depending on experience
Location: Remote. Some travel required.
To Apply: Submit your resume, cover letter, and any other materials you’d like to share here. For any specific questions please email hiring [at] lemonadamedia [dot] com
