Job description
Overview
Join our dynamic marketing team as a Growth Manager, where you’ll play a pivotal role in fueling our expansion in the U.S. 🇺🇸 and sustaining our market leadership in France 🇫🇷. Leverage your expertise in growth management to craft effective acquisition strategies, funnel optimization, and lead generation, all while working closely with our CMO.
Focus Areas
- Direct-to-Consumer Offers: Drive online subscriptions through self-service offers.
- Enterprise Solutions (Ausha PRO): Generate Marketing Qualified Leads (MQLs) for our Sales team to convert.
Target Audiences
- Individual podcasters/ Freelancers / Small B2Bs for direct online subscriptions.
- Enterprises (Big companies / Agencies & Studio / Public Organizations) for Ausha PRO offers.
Key Responsibilities:
- Grow our traffic to our marketing websiteausha.co
- Optimize both semantic and technical SEO.
- Brief and create new content to drive traffic
- Grow our number of Trials and Subscribers
- Craft compelling landing pages.
- CRO Management: Conduct tests and make continuous adjustments to achieve optimal Conversion Rate (CVR) at each stage of the funnel.
- Paid Channel Management: Oversee Search Engine Advertising (SEA) and Social Media Advertising (SMA) campaigns, ensuring cost-effectiveness.
- Oversee affiliate audiences.
- Grow our number of MQL
- Execute cold mailing and CRM scraping.
- Implement lead scoring and segmentation.
- Forge strategic partnerships for new growth avenues.
- Data-Driven Strategy
- Provide in-depth weekly and monthly reports to the CMO (beware she’s a data-junky)
- Utilize data to challenge team and agency performance.
- Coordinate market and sales reporting.
- Update monthly the Mkg team Data studio
- Develop and implement data-driven growth strategy (be creative and smart)
- Team Leadership
- Lead a team comprising a Website Developer & Technical Marketing Stack Manager and a Lead Generation Manager.
- Oversee freelancers and agencies as needed.
- Cross-Functional Collaboration
- Work with Sales to refine lead qualification processes.
- Partner with the Content team for SEO, Ads, and other resources.
- Coordinate with Product for technical tool implementations.
Preferred experience
Desired Profile
- 💼 Minimum 5 years of experience in Growth Marketing, preferably in a B2B tech (SaaS) environment.
- 🇺🇸 Native or at least Fluent in US-English and have worked for the US market
- 🤝 Strong cross-functional and team collaboration skills.
- 🎯 Exceptional ability to communicate effectively and persuasively with C-level executives, demonstrating a clear understanding of business objectives and strategies.
- 📡 A strong inclination towards technology, innovative tools/AI and an understanding of the latest market trends.
- 💜 Someone who shares our values.
Nice-to-have
- 🇫🇷 French speaker and readers could be appreciated
- 🎙️Have experienced Podcasting
Our Growth Marketing stack
(We need a Power user of tools indicated with a *)
- Analytics: GA4* / Amplitude* / Hotjar
- Reporting: Data Studio*
- Email Marketing: Sendinblue (Brevo) / Intercom
- Ads: Google Ads*/ Meta Ads / Linkedin Ads*
- SEO: SEMrush*/ Google Search console*/ Yourtextguru /Screaming Frog
- CMS: WordPress (Elementor)
- Automation: Zapier* / Make
- Outbound: Lemlist / Waalaxy*
- Revenue: Chartmogul /Chargebee
- B2B Enrichment: Derrick / Apollo
- Global organization stack: Slack/ Notion /Gsuite /ChatGPT4
Recruitment process
- Resume Screening and Preliminary Call (30min)
- Skills and Motivations Interview (1h30) with our CMO
- Live Skill Test (2H)
- Digital Coffee with 2 team members
- Final Interview with CEO (1H)
Interviews can be conducted in both English and French.
