About the Role
We’re looking for a creative, data-savvy Social Media Manager to amplify the voice and vision of a high-performance personality brand rooted in wellness, entrepreneurship, personal development, and lifestyle. You’ll be responsible for building and executing a social media strategy that drives engagement, grows followers, and turns everyday content into a magnetic brand experience across platforms.
You’ll work directly with the founder (a nationally recognized speaker, author, and thought leader), helping translate real-time moments, podcast clips, personal insights, and community responses into social content that sparks conversation and builds trust.
What You’ll Do
Develop and execute platform-specific strategies (Instagram, TikTok, LinkedIn, YouTube Shorts, Threads, etc.) aligned with the brand’s mission and content pillars.
Own the social content calendar, including drafting posts, managing scheduling tools (Hootsuite, Monday, etc.), and coordinating with the design and editorial team.
Transform raw content—podcast quotes, livestream clips, behind-the-scenes moments—into viral-worthy carousels, reels, memes, and stories.
Engage with the audience daily, respond to DMs, monitor comments, and grow a loyal, values-aligned community.
Track performance and analytics weekly to test and refine content strategies. Know what’s working and why.
Collaborate with PR, podcast, email, and product teams to ensure social campaigns align with launches, events, and affiliate drops.
Who You Are
Based in Austin, TX, with the ability to attend in-person events, film content on-site, and adapt quickly in fast-moving environments.
A digital storyteller with 3+ years of experience managing social media for personality-driven brands, influencers, or thought leaders.
Skilled at balancing brand voice, emotional tone, and strategic CTA in short-form copy.
Understands the nuance of platform algorithms, emerging trends, and growth tools.
Thrives in creative chaos but can also deliver polished content at scale.
Familiar with wellness, health, performance optimization, and personal development
Bonus Points If You
Have experience capturing & producing Reels, Shorts, TikToks, and managing video editors.
Are comfortable with design & editing tools like Canva, CapCut, Adobe Suite, and AI platforms (Descript, ChatGPT, Opus Clip).
Can ghostwrite captions or threads that sound like the founder.
Have built a personal following or supported a public figure with rapid organic growth.
Perks
Work with a high-impact, mission-driven brand helping people live longer and perform better.
Access to exclusive wellness events, biohacking tools, and product discounts.
Flexible scheduling with in-person days for shoots, content brainstorming, and activations.
