YouTube Channel Manager, Podcasts

Location: Mail Newspapers headquarters

Position: initial 12 month FTC

Job Description

The channel manager is responsible for growing our audience for podcasts on YouTube. They will work with editorial leadership to help build our video podcast strategy, and then implement that strategy by distributing episodes in an organized, platform-optimized manner.

Key Responsibilities

• Work with our producers from inception to launch, ensuring our title strategy is on-point and has every chance of success.
• Develop and implement a content calendar, work alongside our producers to continually improve formats, and create engaging titles, tags, and descriptions.
• Produce or commission world-beating thumbnails and artwork.
• Ensure high quality SEO techniques to improve search visibility.
• Engage with the audience, respond to comments, moderate discussions, and foster a positive community environment.
• Monitor channel performance, track key metrics, and generate reports to identify trends and areas for improvement, reporting back to the exec producers regularly.
• Strategize and execute promotional campaigns to increase reach and engagement, potentially leveraging collaborations with other creators.
• Work with other team members (e.g., producers, editors, marketers) to ensure smooth workflow and alignment on strategic goals.

Skills and Competencies:

• A track record of building large audiences for video podcasts at a publisher or similar digital media company
• An obsession with the podcast industry and a fluency in the major platforms, emerging trends, and challenges producers currently face
• Content Creation & Editing: Strong understanding of video production, editing, and relevant software.
• Adobe Photoshop and Premiere
• SEO & Analytics: Knowledge of search engine optimization techniques and ability to analyze data effectively.
• Marketing & Promotion: Experience in digital marketing and social media strategies.
• Audience Engagement: Ability to connect with and engage audience on various platforms.
• Strategic Planning: Capacity to develop and execute long-term growth strategies.
• Technical Proficiency: Encyclopaedic knowledge of YouTube’s platform and tools.
• Project Management: Ability to manage multiple projects and tasks effectively.

About dmg::media

dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.

Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.*

Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.

The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.

*GA Sept 2024 **Dec 2023 – Nov 2024 inclusive

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.