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5 Questions To Ask Your Podcast Audience

5 Questions To Ask Your Podcast Audience

The Sounds Profitable Podcast

Season 3 • Episode 77

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience. Also in this episode, we discuss Sounds Profitable’s “The Medium Moves the Message” research study and Tink Media’s upcoming Adopt a Listener Month initiative.

Listen to learn about: 

  • 5 questions you can and should ask your audience
  • How to actually get responses from your audience
  • Why it’s not enough to just ask “what do you like about my podcast?”
  • Why you don’t need this to be a study or have thousands of responses for it to be effective
  • What’s coming up at Sounds Profitable



Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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