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Here’s what you need to know for today in the business of podcasting:
What types of podcast listeners are which types of consumers? By Brad Hill
Acast’s US bet pays off with 55% net sales growth in North America by Reem Makari
Consumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara Lebow
The Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast Metrics
Brands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak
…as for the rest of the news: BBC Studios grows its audio unit, The Hollywood Reporter covers a big investment in athlete-hosted video podcasts, and Succession takes home top podcast at the AdWeek Podcast Awards.
