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April is Adopt-a-Listener Month: A Conversation with Lauren Passell

April is Adopt-a-Listener Month: A Conversation with Lauren Passell

The Sounds Profitable Podcast

Season 3 • Episode 84

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.

Listen to learn about: 

  • How to idea for this event came about
  • Lauren and Arielle’s woman-on-the-street approach to ask people about their listening habits
  • Best practices they’ve uncovered for recommending podcasts
  • The pre, mid, and post-roll ad campaign you can participate in



Register for our upcoming webinar:

Sound You Can See: Podcasting’s Video Dilemma

For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

Register for free