Here’s what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies.
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Australia’s 2m Daily Listeners, NYT Launches Podcast Tier, & More
The Download
Season 3 • Episode 418
Our latest research
The Power of Branded Podcasts
The Power of Branded Podcasts, from Sounds Profitable and JAR Audio, takes a look at Brand Fans in a whole new light - not only for their value as consumers, but also as potential force multipliers for podcasting.
The News Podcast Consumer
A look at the audience for news podcasts, and what makes them different to the audience for any other genre.
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