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Dentsu’s Keyword Buying, Spotify’s CTV Play, Amazon Podcast Previews Go Global, & More
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Dentsu’s Keyword Buying, Spotify’s CTV Play, Amazon Podcast Previews Go Global, & More

The Download

Season 3 • Episode 166

Here’s what you need to know for today in the business of podcasting:

DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186

Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-markets

ACA study reveals the three factors driving the best returns in advertising https://www.adnews.com.au/news/aca-study-reveals-the-three-factors-driving-the-best-returns-in-advertising/type/yafNews

YouTube and Podcasts by Adam Bowie https://www.adambowie.com/blog/2023/09/youtube-and-podcasts/

Why Spotify is Growing its Connected TV Ad Business by Parker Herren https://adage.com/article/media/why-spotify-growing-its-connected-tv-ad-business/2519016

As for the rest of the news… Steve Pratt’s newsletter series interviewing Tom Webster focuses on defining your podcast’s audience, Hot Pod interviewed two people fluent in Spanish to review Spotify’s voice AI translations pilot program, and MarketingBrew looks at how to create an effective affiliate marketing campaign for this holiday season.

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