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How Can Spotify Make Streaming Ad Insertion Stick?

How Can Spotify Make Streaming Ad Insertion Stick?

The Sounds Profitable Podcast

Season 3 • Episode 65

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). 

Listen to learn about: 

  • The origins of streaming ad insertion
  • How streaming ad insertion differs from dynamic ad insertion
  • How streaming ad insertion and dynamic ad insertion can work together 
  • Why publishers benefit from streaming ad insertion
  • How this discussion affects Apple, Amazon, and more companies
  • Sounds Profitable’s presence at Podcast Movement and SXSW



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For the first time, more podcast listeners say that they have watched a podcast in the last 30 days than have listened to one. Yet, simply popping your pod on YouTube is likely to fail. So, what are podcasters to do? Sound You Can See dives into consumer perceptions of podcasts on video — and how they continue to drive the future of this medium. The study examines differences in perceptions between video primaries and audio primaries, from preferred topics and genres to the surprising demographic that “listens” to more than half of their podcasts on YouTube. We will also look at when podcast consumers choose one over the other.

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