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Season 3 • Episode 142
Here’s what you need to know for today in the business of podcasting.
Lapsed listening and podcast churn are due to time constraints by Amrita Khalid
Podcasting Today- Audience Insights from Nielsen and Edison Research
Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction by Catherine Perloff & Mark Stenberg
As Disney Loses More Streaming Subs, It Bets On Advertising by Alyssa Boyle
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
To combat misconceptions about advertising on podcasts, we have put together a "greatest hits" of Sounds Profitable advertising research conducted over the past couple of years.
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