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NPR’s Brand Safety, SXM’s Mood Ring, COPPA on Contextual, & More.

NPR’s Brand Safety, SXM’s Mood Ring, COPPA on Contextual, & More.

The Download

Season 3 • Episode 230

Here’s what you need to know for today in the business of podcasting:
Sounder Analysis: NPR’s News Podcasts Significantly Safer for Brands than General Population of News Podcasting

Content Mood Targeting

5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein

How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff

…as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace, AdLarge signs exclusive sales partnership with Fable & Folly, Audacy files for bankruptcy, USG Audio scales back Universal’s podcast development, and Voxalyze announces a shutdown of their services due to lack of investment.

Register for our upcoming webinar:

Ad Nauseum

Frequency, Repetition, and Consumer Perceptions of Podcast Advertising

How much is too much when it comes to podcast advertising? In Ad Nauseam, Sounds Profitable's latest study, we surveyed 1,000 weekly podcast listeners to find out just where they stand on these expectations. The free half-hour webinar debuting the research will be hosted by Tom Webster on Wednesday, June 12th, at 3:00 p.m. EST.

Register for free