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Season 3 • Episode 351
Here’s what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research’s new 2024 UK Consumer study, and what to expect at the upcoming VidCon.
Find links to every article mentioned and the full write-up here on Sounds Profitable.
While there is no shortage of advice about how to grow a single podcast, how do we grow podcasting?
How much is too much when it comes to podcast advertising? The truth is elusive: ask someone how many ads are too many, and they will likely tell you "one", but as study after study has shown, podcast advertising works and works well, all the same.
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